Future Forward – Tata Communications New World https://www.tatacommunications.com/blog Tue, 22 Apr 2025 10:41:49 +0000 en-US hourly 1 What does it take to build a trusted network? https://www.tatacommunications.com/blog/2025/04/what-does-it-take-to-build-a-trusted-network/ https://www.tatacommunications.com/blog/2025/04/what-does-it-take-to-build-a-trusted-network/#respond Thu, 24 Apr 2025 02:00:44 +0000 https://www.tatacommunications.com/blog/?p=13203 Tata Communications has been recognised as a Leader in the 2025 Gartner® Magic Quadrant™ for Global WAN Services for 12 consecutive years. What does it take to be leader and be recognised year on year? In short it is a testament of customer trust, of continued innovation and leadership in delivering future-ready network solutions! Clear Vision For any company to be successful, it is vital that they have a clear vision of the company roadmap, which provides for strategic direction and focus. It ensures employees and all stakeholders understand the company’s goals and it paves the way for better decision...

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Tata Communications has been recognised as a Leader in the 2025 Gartner® Magic Quadrant™ for Global WAN Services for 12 consecutive years.

What does it take to be leader and be recognised year on year? In short it is a testament of customer trust, of continued innovation and leadership in delivering future-ready network solutions!

Clear Vision

For any company to be successful, it is vital that they have a clear vision of the company roadmap, which provides for strategic direction and focus. It ensures employees and all stakeholders understand the company’s goals and it paves the way for better decision making.

To be recognised as leader, repeatedly surely speaks volumes of a company’s vision, strengths and the ability to help enterprises succeed in a hyperconnected environment.

Build Trust

Trust underpins all forms of economic activity and forms the foundation of our society. Trust has always been built through interpersonal relationships, over time. An IDC report commissioned by Tata Communications, notes that “Building trust and being trusted in the digital realm are not options. If you are not trusted online, you will not be able to transact online”. In today’s digital realm, organisations must give their stakeholders the confidence that they have the necessary measures to secure any transaction they conduct. Trust drives businesses and digital trust drives digital businesses.

Here are ‘Twelve Reasons to Trust’ outlined by Tata Communications why we believe we are a trusted partner for enterprises to help them succeed in a digital-first world.

  1. Tata Communications runs the world’s largest wholly owned subsea cable network.  Together with our strategic investments in other cable systems, we operate 500,000+ km of subsea optical fiber. Enterprises can achieve their global ambition with borderless growth.
  2. Tata Communications operates a global Tier-1 IP network with its customers accounting for over one-third of the world’s internet routes.  Our internet edge capacity reaches 250Tbps. Enterprises can have shorter paths with more resilient and secure internet connections, augmented by native threat intelligence and DDoS.
  3. Tata Communications delivers the world’s first predictable internet services with guaranteed performance with IZO™ Internet WAN. It evolves to encompass different service variants including broadband internet, 4G/5G and satellite access, spanning across 150+ countries. Enterprises global access needs can be met with comprehensive, best fit solutions.
  4. Tata Communications supports a software-defined cloud interconnect service, IZO™ Multi Cloud Connect with 100% availability SLA, connecting the global cloud giants. Enterprises cloud connectivity can be simple and agile to satisfy changing needs.
  5. Tata Communications offers Network-as-a-Service (NaaS) with comprehensive options and zero-based bandwidth on a pay-as-you-go model.  The service can scale up to 100Gbps, and cover Private Line, MPLS VPN and Internet services.  Enterprises have a flexible consumption model for core network connectivity.
  6. Tata Communications provide SDWAN-as-a-Service (SDWANaaS) and Wi-Fi-as-a-Service (WiFiaaS) with a “cloudlike” consumption model.  Enterprises can avoid technical debt and have faster provisioning lead-time.
  7. Tata Communications support Hosted SASE, which runs single vendor technology over our global network to offer single-pass security advantage.  We also have Hybrid SASE which combines multi-vendor SDWAN and SSE.  With 3.5TB of data analyzed daily, 8K+ IOCs detected and blocked, and native SOAR enhancing MTTD and MTTR by 99%, we deliver cutting-edge network protection. Enterprises network and security needs can also be integrated with a single dashboard and management panel.
  8. Tata Communications enables virtual network functions (VNFs) both at the gateway and cloud edge locations as well as on the premises as universal CPE.  Enterprises do not need to invest in single integrated devices which lack flexibility and have longer delivery lead-time.
  9. Tata Communications maintains 99.8% first time right deployments of SDWAN managed services – and Security Service Edge and >95% incidents proactively identified by our management platform.  Enterprises can be assured of smooth service migration with shorter incident resolution time.
  10. Tata Communications offer simple, intelligent Managed Wi-Fi & LAN with multiple vendors and service packages.  Enterprises end user experience is improved with better coverage, easier guest access, and the usage analytics required by business growth.
  11. Tata Communications unique AXIOM managed services framework which focus on “Assess, eXecute, Integrate, Operate & Manage” to take care of the entire management lifecycle across Day 0, Day 1 and Day 2 augmented by value-added services.  Enterprises can ensure their network management staff focus on core business.
  12. Tata Communications provides TCX platform which helps manage the network with more visibility, control, and ease. Enterprises can manage the entire lifecycle from design, delivery, and operations, from a single pane of glass.

Find out more about Tata Communications network solutions here.

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India’s Tech Sector Can Rewrite Water Sustainability https://www.tatacommunications.com/blog/2025/04/indias-tech-sector-can-rewrite-water-sustainability/ https://www.tatacommunications.com/blog/2025/04/indias-tech-sector-can-rewrite-water-sustainability/#respond Tue, 22 Apr 2025 02:00:50 +0000 https://www.tatacommunications.com/blog/?p=13206 In the context of World Earth Day 2025 on 22nd April, this byline demonstrates how the tech sector can harness its technological capabilities and collaborative strength – to protect and ensure the sustainability of Our most precious resource – Water!. The article emphasizes that addressing the tech industry’s water impact is “not just necessary—it is non-negotiable” for an industry that prides itself on solving global challenges. The global demand for freshwater is expected to outpace its supply by two fold in the next five years, creating widespread implications for communities, ecosystems, and businesses. Industries are aware of these effects and...

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In the context of World Earth Day 2025 on 22nd April, this byline demonstrates how the tech sector can harness its technological capabilities and collaborative strength – to protect and ensure the sustainability of Our most precious resource – Water!. The article emphasizes that addressing the tech industry’s water impact is “not just necessary—it is non-negotiable” for an industry that prides itself on solving global challenges.

The global demand for freshwater is expected to outpace its supply by two fold in the next five years, creating widespread implications for communities, ecosystems, and businesses. Industries are aware of these effects and taking serious decisions to make water conservation a business imperative. The Interconnected Disaster Risks Report mentions India’s water demand is expected to double by 2030, which only means India could face extreme groundwater depletion, threatening access to drinking water for millions and also impacting the country’s GDP.

Centuries ago, civilisations began settling along riverbanks as there was a steady source of water and the land was fertile for cultivation.

Today, we have come full circle as industries and urban centres are increasingly prioritising locations with sustainable water access due to rising resource pressures. All institutions —commercial or residential — are prioritising locations with reliable water access. However, such requirements underscore the immense pressure industries place on water resources. Industries such as agriculture, manufacturing (textiles, pulp and paper, chemicals), power generation and construction— alongside the tech sector— are among the largest consumers of water, further exacerbating the crisis. A holistic approach is required to ensure sustainable water management across these key sectors.

The technology sector in particular, data centers and semiconductor manufacturing, require substantial amounts of water primarily for cooling servers and IT equipment, as well as for processes like cleaning and rinsing during manufacturing. Technological advancements like AI today have raised concerns on water scarcity and sustainability, because of the significant power and water-based colling systems needed. To put it in context, the global AI demand is projected to account for 4.2-6.6 billion cubic meters of water withdrawal in 2027, which is more than the total annual water withdrawal of half of the United Kingdom! This poses a serious question: Are government and corporate efforts sufficient to ensure water conservation in a country like India, home to nearly 1.5 billion people?

Tech Dilemma: Balancing act of progression and preservation

Behind the modern data centres and cutting-edge manufacturing facilities lies a large, seldom overlooked water footprint. According to an S&P Global report, semiconductor factories depend on water to cool systems and consume as much water as Hong Kong, a city of 7.5 million.

The real challenge for the tech sector is not just keeping up with domain advancements but proactively anticipating future sustainability needs, particularly water consumption. In countries like India, where water scarcity is already severe, unchecked demand from the tech sector risks further straining fragile resources. Reports project that India’s Silicon Valley- Bengaluru, alone is likely to face a worrying water crisis this summer with groundwater levels predicted to drop dangerously low. The population of Bangalore has also tripled since 1990, ever since it transformed into a leading tech hub. This growth has drained the city’s natural resources, impacting the city’s water bodies and land is also cleared for urbanisation.

However, water consumption is only one part of the equation and managing wastewater is equally critical. Improper discharge from data centers, chip fabrication plants, and manufacturing units contaminate local water supplies, leading to severe environmental degradation.

Reports indicate that semiconductor fabrication plants alone produce up to 15 million litres of wastewater per day.

Without stringent treatment and recycling measures, wastewater can release hazardous chemicals such as heavy metals and volatile organic compounds into the ecosystem, exacerbating water crises in vulnerable regions and for an industry that prides itself on innovating technologies to solve global challenges, addressing its own water impact is not just necessary—it is non-negotiable.

At Tata Communications, climate change is one of our key priorities. The Nanneer project was one such project where we focused on the rejuvenation and restoration of Nagan Thangal Lake for effective groundwater recharge in Thiruvallur District, near Chennai. We rejuvenated a neglected waterbody, tackling pollution, water scarcity, and biodiversity loss, directly benefiting over 4,000 residents and indirectly impacting over 18,000, thereby promoting a sustainable and inclusive approach.

Tech reimagined: New technologies define the future

Emerging technologies such as IoT, AI, and cloud-based analytics are transforming water management, enabling companies to monitor, optimise, and reduce consumption real time. For instance, leading enterprises are integrating AI-driven water optimisation models and IoT-based predictive analytics into their operations to enhance water efficiency. Smart sensors, powered by IoT, detect leaks instantly and prevent unnecessary wastage. AI-driven predictive analytics can also analyse consumption patterns and optimise water usage, helping organisations proactively manage their resources. Additionally, advanced cooling systems, such as liquid immersion cooling for data centres, significantly reduce water dependency compared to traditional cooling methods. Leading semiconductor manufacturers, are also implementing large-scale water recycling and zero-liquid discharge (ZLD) systems to minimise their environmental impact. Semiconductor manufacturers, for example, are increasingly adopting closed-loop water recycling technologies that recover and reuse up to 90% of wastewater. These closed-loop systems work by continuously treating wastewater and reintroducing it into the production cycle, drastically reducing freshwater intake. Such innovations not only reduce freshwater dependency but also set industry benchmarks for responsible water stewardship.

Meanwhile, rainwater harvesting, a time-tested method of water conservation, is being integrated into modern industrial ecosystems. Companies are leveraging AI-driven systems to enhance rainwater collection efficiency, ensuring maximum storage and utilisation. Indian enterprises are deploying AI-powered rainwater harvesting systems to maximise water conservation. By combining traditional conservation methods with cutting-edge technology, the tech industry is demonstrating that sustainability is not just an obligation but an opportunity for long-term progress and resilience.

At Tata Communications, through one of our initiatives, Vitalize Rural we raised awareness on the impact on water conservation, climate-resilient agriculture, and livelihood development. We tackled critical environmental and livelihood challenges across an area of 3,801 hectares in Dharashiv, Maharashtra, positively impacting over 5,500 lives in four villages through improving soil moisture, enhancing water availability, promoting climate-resilient agriculture, and supporting marginalised families towards a sustainable livelihood.

Tech Connect: Collaborate and Commit

Water preservation extends beyond corporate boundaries. Tech companies are increasingly collaborating with governments, NGOs, and local communities to drive larger impact. Initiatives such as restoring lakes, rejuvenating river basins, and implementing water-efficient farming techniques have transformed water-stressed regions. These collaborative efforts improve water availability and foster stronger ties between industries and the communities they serve.

However, adopting sustainable water solutions comes with economic challenges. Advanced water recycling systems like ZLD are costly and energy-intensive, making them feasible only for select facilities. For smaller companies, financial constraints may hinder large-scale adoption. ZLD processes also require significant energy inputs for evaporative treatments, making them more suitable for large enterprises with the necessary resources. A balanced approach that includes government incentives, subsidies, and shared infrastructure models can encourage broader participation in water sustainability initiatives.

The way forward requires a shared commitment to responsible stewardship and a multi-faceted approach i.e. reducing consumption, enhancing water efficiency and embedding regenerative practices into daily operations. With bold commitments by technology companies to achieve up to 20% or more reduction in water usage in the near future, the industry can set new standards for environmental accountability. Industry alliances, forums, cross-sector partnerships and such collective efforts can help tech companies exchange insights, set benchmarks, and drive large-scale impact.

Now is the time to act. The world is watching, and India’s burgeoning tech industry has the talent, resources, and tenacity to drive the digital revolution while simultaneously protecting the world’s most precious resource: water.

You can read more about how Tata Communications is positively impacting the world around us here.

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Securing the Future: How SASE Strengthens Operational Resilience https://www.tatacommunications.com/blog/2025/04/securing-the-future-how-sase-strengthens-operational-resilience/ https://www.tatacommunications.com/blog/2025/04/securing-the-future-how-sase-strengthens-operational-resilience/#respond Mon, 14 Apr 2025 12:12:24 +0000 https://www.tatacommunications.com/blog/?p=13197 Cybersecurity plays a crucial role in enabling the safe and secure function of our increasingly hyperconnected world. The rising frequency and sophistication of cyber-attacks, which have targeted major hospitals, tech giants, and government agencies alike, highlights a pressing need for advanced security strategies. With the global cost of cybercrime expected to rapidly increase over the next four years – climbing from $9.22 trillion in 2024 to $13.82 trillion by 2028 – organizations must enhance their cybersecurity measures to ensure safety and operational resilience.   Modernizing your Cybersecurity Architecture Cyber-attacks not only have the potential to seriously impact businesses, but also...

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Cybersecurity plays a crucial role in enabling the safe and secure function of our increasingly hyperconnected world.

The rising frequency and sophistication of cyber-attacks, which have targeted major hospitals, tech giants, and government agencies alike, highlights a pressing need for advanced security strategies.

With the global cost of cybercrime expected to rapidly increase over the next four years – climbing from $9.22 trillion in 2024 to $13.82 trillion by 2028 – organizations must enhance their cybersecurity measures to ensure safety and operational resilience.

 

Modernizing your Cybersecurity Architecture

Cyber-attacks not only have the potential to seriously impact businesses, but also the lives of everyday people. As network vulnerabilities continue to expand, traditional approaches that rely on dispersed hardware appliances and fragmented security solutions are no longer sufficient. Secure Access Service Edge (SASE) solutions represent a revolutionary approach to cybersecurity architecture by consolidating networking and security functions into a unified, cloud-native service that enhances operational efficiency, mitigates risks, and safeguards sensitive data across distributed environments.

Take the healthcare industry, for example. Protecting sensitive patient information, ensuring compliance with legal regulations such as HIPAA and safeguarding critical medical systems from ransomware is crucial to keeping some of our most vulnerable people safe.

By adopting right technology, resource-constrained healthcare providers can navigate the challenges brought on by an expanding attack surface, necessary compliance adherence, and obscured network visibility, all while dealing with the new trends that drive patients and employees toward cloud services. SASE is a modern approach that combines security and networking services to enable seamless access for users – all while providing the simplest and most scalable solution to secure millions of connected users in and out of provider resources, regardless of their locations. Access to these applications and networks can now be governed through granular policies that deliver consistent security via a central management console – giving providers the advantages of a proactive, rather than reactive, security model.

The financial tech sector is one of the most disruptive in the world, and its growth has boosted the development of cybersecurity. As mobile and contactless banking become mainstream, the sector has become more vulnerable to security threats and fraud.

Challenges posed by digital transformation, IoT, and hybrid working are pushing compute and storage ever closer to the edge. Architectures based on hyperscaler’s clouds in massive, centralized locations no longer cut the mustard. For example, automation demands lightning local responses. Low latency is the new normal. Hybrid working calls for enterprise security levels, at home or on the move. Apps need to be served as if they’re right here, right now.

That’s where Hosted SASE infrastructure hosted and managed by a provider comes into play; by consolidating security and network connectivity into a single cloud-delivered platform It can protect essential assets while maintaining their functionality by combining multiple systems and connecting security solutions to obtain the best possible outcomes.

In addition to the examples outlined, a Hosted SASE solution can significantly strengthen cybersecurity efforts in any situation where sensitive information is captured and dispersed such as:

 

  • Centralized Security Controls: Combines network and security functions into a single cloud service, ensuring consistent policy enforcement and protection across all devices and locations.
  • Improved Visibility: Offers clear insights into network activities by routing traffic through a cloud service, enabling effective threat detection and quicker response times.
  • Scalability: Easily adapts to changing network demands, supporting growth in cloud services and remote work without compromising security.
  • Access Control and Zero Trust: By leveraging Zero Trust principles, Hosted SASE validates every access attempt, minimizing risks by controlling access based on user identity and context.
  • Threat Prevention: Includes advanced security features like intrusion detection, antivirus, and malware protection to prevent a wide range of threats.
  • Compliance and Regulations: Helps meet regulatory requirements with consistent security policies and provides audit trails for compliance.
  • Cost Efficiency: Reduces the need for on-premises hardware and leverages the provider’s expertise, cutting costs and maintaining effective security.

 

To strengthen their operational resilience, companies should leverage these SASE solutions as they continue to navigate complex cybersecurity threats. SASE solutions can enable enterprises to fully harness the power and potential of cloud-based environments through exceptional performance, zero-trust security, ease of use, and cost effectiveness.

 

Building a Safer Digital Future

We face an increasingly complex cyber landscape, where threats and attacks can disrupt operations, damage reputations, and incur substantial costs. SASE solutions provide the tools and capabilities needed to navigate these challenges effectively, ensuring that businesses are well-equipped to protect their digital assets and maintain operational stability and resilience.

Investing in SASE solutions is not just about adopting another new technology, but rather, embracing a strategic approach to cybersecurity that aligns with the evolving landscape of digital threats. By consolidating security measures and enhancing visibility, scalability, and threat prevention, SASE empowers organizations to stay ahead of potential risks and adapt to the changing demands of the digital world.

As with any digital transformation initiative, building cyber resilience and cultivating a security-focused culture within your organization will take time and careful implementation of policies and technologies, but securing a safe digital future is well worth the investment.

To know more about Tata Communications SASE Solutions, click here.

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Powering Formula 1 and Cricket – The Digital Velocity Behind the Magic https://www.tatacommunications.com/blog/2025/04/powering-formula-1-and-cricket-the-digital-velocity-behind-the-magic/ https://www.tatacommunications.com/blog/2025/04/powering-formula-1-and-cricket-the-digital-velocity-behind-the-magic/#respond Tue, 08 Apr 2025 14:06:53 +0000 https://www.tatacommunications.com/blog/?p=13188 Passion, precision and performance Hyper-connected ecosystems don’t just break silos – they unlock extraordinary moments Behind every pulse-racing moment in sport – be it a bowled-out batter, a dramatic last-lap overtake, or a photo finish at the wire – lies a silent force at work – the digital infrastructure. Today, sport is not just played on the turf or track. It’s played on high-speed networks, powered by data, and brought to life flawlessly through real-time digital infrastructure. It’s this very spirit of precision that inspired the launch of Tata Communications Vayu – our revolutionary next-gen cloud fabric which promises to...

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Passion, precision and performance

Hyper-connected ecosystems don’t just break silos – they unlock extraordinary moments

Behind every pulse-racing moment in sport – be it a bowled-out batter, a dramatic last-lap overtake, or a photo finish at the wire – lies a silent force at work – the digital infrastructure. Today, sport is not just played on the turf or track. It’s played on high-speed networks, powered by data, and brought to life flawlessly through real-time digital infrastructure.

It’s this very spirit of precision that inspired the launch of Tata Communications Vayu – our revolutionary next-gen cloud fabric which promises to cut cloud costs and complexity and is future ready for the AI world. That day was a double first for me—not just the launch of Tata Communications Vayu, but also the opportunity to interview one of my favourite cricketing legend, Anil Kumble. Known for his unorthodox spin, laser focus, and unshakable resilience, Anil holds the record for the most “caught and bowled” dismissals in cricket history. He was a player who defined determination, a leader who inspired generations, and a bowler whose records stand as a testament to his sheer brilliance.

Sports & Technology – The winning team

In addition to being a champion cricketer, a strategist, thinker, coach, administrator, and a true ambassador of the sport, Anil is also a founder of a company whose vision is to revolutionise the sporting experience by engaging the entire sports ecosystem through smart products and technologies.

Technology is no longer behind the scenes. It has become one of the most defining forces that is shaping modern sports.

From transforming the way fans engage with live action, to enhancing athlete performance, to enabling data driven split-second decision making – data, connectivity, and digital infrastructure have become as much a part of the game as talent and strategy. Whether it’s a stadium packed with 80,000 fans or a living room on the other side of the world, sports today are more immersive, more instant, and more globally connected than ever before.

Uncomplicate and innovate with digital fabric

Today,  Formula 1® race can be streamed live in real-time to fans across 180+ countries, with multilingual commentary, interactive data overlays, and immersive 360-degree replays. A cricket match can reach millions simultaneously, enriched by predictive analytics and AI-powered insights – all enabled by seamless, intelligent connectivity. And none of this happens by accident.

What we’re witnessing is the emergence of a truly connected Digital Fabric – one that connects not just hardware and systems, but seamlessly brings together people, experiences, and possibilities across continents. This convergence of sport and technology came into sharp focus for me during my session with Anil Kumble. His legacy is built on strategy, adaptability, and unwavering focus – qualities that define the spirit of elite athletes. But what struck me most was how naturally these traits align with the demands of digital infrastructure. Whether it’s a googly that outwits a batter or a media platform delivering high-definitions flawless live coverage to millions, success ultimately comes down to precision, timing, and resilience.

At Tata Communications, our relationship with sport isn’t about being a name on a banner – it’s about being the invisible force that drives the action behind the scenes and brings world class experiences to life. 4 out of 5 times when fans tune into live action – from the roar of Formula 1, the thrill of MotoGP to the precision of cricket and the endurance of sailing – we’re the digital engine that powers that moment. Our networks move the magic in milliseconds. Since 2012, we’ve supported Formula 1 by seamlessly transmitting over 100 video feeds and 250 audio channels from 24 race locations to their Media & Technology Centre in the UK. That’s a real-time broadcast delivered to over 500 million fans, across 180+ countries, every single race. And that’s not all, our remote production solution empowers F1 to travel with reduced freight, contributing to F1’s ambition to reach Net Zero Carbon by 2030. This is innovation at global scale—proof of how our cutting-edge infrastructure and relentless focus on precision place Tata Communications at the forefront of digital leadership, not just in sport, but in every high-performance industry we serve.

Global businesses through the lens of sports

No longer confined to the stadiums and race-tracks, the technology innovations in the sporting world are redefining enterprise technology across industries. The capabilities that power global live sports broadcasts – real-time data transmission, ultra-low latency, and seamless scalability – are now being applied to mission-critical business environments. Whether it’s a bank processing millions of secure transactions, an e-commerce platform navigating peak consumer traffic, a smart city monitoring live surveillance feeds, or a healthcare provider managing petabytes of imaging data – the demands remain the same – speed, security and scale. And the solution lies in building an intelligent, resilient digital backbone.

At the core of this transformation lies a seamless Digital Fabric – connecting fans to the sport, enterprises to customers, and people to moments that matter the most. Just like in sport, success in business today is measured in milliseconds. Our seamless Digital Fabric connects enterprises to outcomes, enabling intelligent, resilient systems that adapt to every play, pivot, and performance peak.

Find out more about Tata Communications Digital Fabric here.

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Dual-Edged Sword of AI: Driving Cybersecurity, Unleashing New Threats https://www.tatacommunications.com/blog/2025/03/dual-edged-sword-of-ai-driving-cybersecurity-unleashing-new-threats/ https://www.tatacommunications.com/blog/2025/03/dual-edged-sword-of-ai-driving-cybersecurity-unleashing-new-threats/#respond Thu, 06 Mar 2025 01:30:37 +0000 https://www.tatacommunications.com/blog/?p=13169 With the rapid adoption of AI continuing to grow, there is an increased pressure on businesses to immediately implement AI as the latest innovation. According to McKinsey, 65% of businesses reported regularly using AI (McKinsey Global Survey, 2024). But alongside the clear benefits of AI, businesses are also noticing an increase in risks that come hand-in-hand with the technology. Around 51% of organisations consider cybersecurity a risk of AI, with 33% working to mitigate this risk. As with any powerful tool, there are new risks, particularly in the hands of malicious actors. As we integrate AI into cybersecurity frameworks, we...

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With the rapid adoption of AI continuing to grow, there is an increased pressure on businesses to immediately implement AI as the latest innovation. According to McKinsey, 65% of businesses reported regularly using AI (McKinsey Global Survey, 2024). But alongside the clear benefits of AI, businesses are also noticing an increase in risks that come hand-in-hand with the technology. Around 51% of organisations consider cybersecurity a risk of AI, with 33% working to mitigate this risk.

As with any powerful tool, there are new risks, particularly in the hands of malicious actors. As we integrate AI into cybersecurity frameworks, we must strike a careful balance – leveraging its capabilities while addressing its potential dangers. Here, I’ll explore AI’s impact on cybersecurity and analyse what organisations can do to protect themselves using a thoughtful business approach.

The Bright Side: AI’s Transformative Impact on Cybersecurity

AI is quickly becoming an invaluable asset for cybersecurity professionals. It provides the automation, speed, and efficiency necessary to keep up with the increasingly complex landscape of cyber threats. Perhaps the most revolutionary application of AI lies in incident response. Traditionally, incident response teams worked tirelessly to detect, analyse, and mitigate cyberattacks. But the adoption of “Virtual AI SOC analysts,” which are AI-powered systems designed to augment or automate certain tasks, means that alert triage, threat detection, and vulnerability assessment can be done instantaneously. This significantly reduces response times and human error to improve the level of security posture for businesses.

Large language models have the unique ability to sift through vast amounts of data by analysing network traffic and user behaviour at a scale and speed that would be impossible for human analysts to replicate. This is particularly effective at identifying new attack vectors which might otherwise go unnoticed until exploited by an attacker.

AI also plays a critical role in vulnerability management. By analysing data from various sources, such as security scans, system logs, and threat intelligence reports, AI can automatically prioritise security vulnerabilities based on potential risk. It can simulate attack scenarios to assess the impact of an attack, recommending patches and fixes with a level of precision and speed unmatched by human teams.

The Dark Side: How AI Fuels Cyber Threats

Despite its transformative potential, AI also poses significant risks. Just as it helps defenders, it can equally empower attackers, leading to more sophisticated cyberattacks. AI’s ability to process social media profiles and personal information means that malicious attackers can create personalised phishing scams or convincing deepfake videos. The realism of these scams makes them far more difficult to detect than originally thought.

In the cybersecurity landscape, we’ve seen an increase in new types of malwares. Traditional malware development requires manual coding, but with AI, attackers can rapidly generate malicious code that changes its form to avoid detection by security systems. This adaptability makes it much harder for traditional security teams to keep up with evolving threats.

AI can also be used to automate attack strategies to exploit known vulnerabilities across multiple targets in a matter of minutes. Attackers can launch widespread campaigns with greater speed and efficiency, targeting critical infrastructure to significantly increase the risk to businesses.

Even as these threats become more sophisticated, traditional cybersecurity methods are struggling to keep pace. The speed at which attackers can create and deploy new types of malware strategies leaves businesses constantly playing catch-up. The result is an ever-escalating arms race between defenders and attackers, with each side leveraging increasingly advanced AI tools.

The Risks of Over-Reliance and Ethical Considerations

As this innovative technology has become more integrated into cybersecurity within the last two years, some businesses have started to over-rely on AI. While the capabilities of these systems are impressive, they are fallible. AI models are only as good as the data they are trained on, and they can make mistakes or fail to recognise attack methods. Human oversight remains essential to ensure that AI’s responses are in line with best practices and ethical standards.

Data privacy remains a significant concern when deploying AI in cybersecurity. While it can be used positively, for example, to develop anonymised data security models, the negative impact is greater. AI models used for training can pose privacy challenges or if AI data sets contain bias, this can be reflected in the outputs.

To mitigate these risks, organisations must implement strong data privacy and security guidelines, addressing data encryption, access controls, and conduct regular security audits. But striking the balance between innovation and security can be difficult; the way around this is to embed security in the development process and adopt a risk-based approach, implementing a culture of security and continuous monitoring.

Navigating the Balance: How to Leverage AI Safely

While the risks associated with AI are significant, they can be mitigated with a thoughtful approach to its integration into cybersecurity strategies. For cybersecurity professionals, it’s critical to integrate AI in a way that complements traditional security measures rather than replace them. This, with regular audits of AI systems, can help identify vulnerabilities and ensure compliance with industry regulations.

For businesses to stay protected, they need to prioritise data quality and security. By choosing transparent AI models and tools that provide insights into how they make decisions, building robust defences with LLM firewalls, and investing in people training and education, businesses can reach a greater level of security.

For businesses to thrive, organisations must consider ethical risks, regulatory oversight and the importance of human expertise which is essential in ensuring that AI serves as a force for good in the ongoing battle against cyber threats. The future of cybersecurity depends on our ability to embrace innovation while safeguarding privacy and security.

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The Power of Video Analytics in Enhancing Customer Experiences https://www.tatacommunications.com/blog/2025/03/the-power-of-video-analytics-in-enhancing-customer-experiences/ https://www.tatacommunications.com/blog/2025/03/the-power-of-video-analytics-in-enhancing-customer-experiences/#respond Tue, 04 Mar 2025 01:30:14 +0000 https://www.tatacommunications.com/blog/?p=13162 In today’s hyperconnected world, to stay ahead of the curve and evolve, enterprises need to armour themselves with tools like video analytics and similar digital technologies that provide end to end solutions. The video analytics market is expected to grow to $22 Bn by 2028, according to a Research and Markets report. The benefits of video analytics are manifold and span across sectors such as ‘retail, manufacturing, transportation and smart cities’ to name a few providing comprehensive and insightful data. Aiding this growth in particular is the global retail sector which is undergoing a complete transformation and India is steadily...

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In today’s hyperconnected world, to stay ahead of the curve and evolve, enterprises need to armour themselves with tools like video analytics and similar digital technologies that provide end to end solutions. The video analytics market is expected to grow to $22 Bn by 2028, according to a Research and Markets report.

The benefits of video analytics are manifold and span across sectors such as ‘retail, manufacturing, transportation and smart cities’ to name a few providing comprehensive and insightful data. Aiding this growth in particular is the global retail sector which is undergoing a complete transformation and India is steadily catching up.

An EY report, notes that Gen AI could potentially elevate the retail sector’s profitability by 20% and investment in the sector to soar to US$31 billion by 2028.

While e-commerce has witnessed phenomenal growth, traditional brick-and-mortar stores continue to hold significant sway. Also, customers now want the convenience of online shopping with the tangible benefits of physical stores. To bring this to fruition, video analytics is a much-needed tool to enhance customer experience. It has the potential to redefine customer experiences and optimise store operations. Today, enterprises are only beginning to realise the potential of video analytics and when powered by AI, the benefits of video analytics are multiple, and can be implemented across various business sizes.

In the retail sector for example, the future is closer than we think. Consider you enter a store today, you are personally attended to, the store’s Wi-Fi sends you a list of products that are on sale/discount, you are spoilt for choice and have an array of products to choose from. All of this is possible through a seamless digital fabric that enables the customer journey end to end and exhibits how technology has evolved. At the core of all this is the IoT Fabric – where it analyses a number of things and curates a personalised shopping experience.

Elevating in-store experience and streamlining backend operations

According to PwC, 60% of shoppers prioritise convenience over price. Video analytics offers a deeper understanding of customer behaviour and preferences. Through advanced algorithms and the integration of video management systems with edge computing, retailers gain additional insights such as customer reactions to a particular type of product, advertisements, insights driven from shopping patterns to detecting the specific products customers pick followed by their subsequent facial reactions. This intelligence empowers businesses to streamline operations, optimise workflows and facilitate real-time interventions, even in remote locations, thereby enhancing overall shopping experience. By optimising staffing based on peak shopping hours, retailers can reduce wait times and improve customer satisfaction. Additionally, analysing customer dwell times in different store sections helps identify popular products and optimise product placement for better navigation and increased sales.

The implementation of “smart shelves” equipped with sensors takes this concept further. Smart shelves track availability real time, enabling efficient inventory management. Recognising the challenges of human decision-making and attention span, video analytics can even enhance safety and security. The need for improved security and safety has been a key driver for the rise of video analytics solutions, providing automated monitoring that safeguards customers and staff while ensuring safety compliance standards.

Hence it is evident that video analytics not only enhances customer experiences but also optimises cost and makes backend offerings more efficient by weaving various digital information threads across camera infrastructure, video management systems, cloud and edge computing, video analytics and existing enterprise applications to create a robust visual IoT fabric.

Video analytics can further revolutionise backend operations by integrating with the existing CCTV infrastructure. Retailers can automate the detection of abandoned carts or identify when cash counters are unmanned, allowing for timely interventions, creating a smooth shopping experience. Additionally, video analytics empowers retailers to create more engaging and efficient stores, fostering customer loyalty and optimising sales performance.

A leading clothing retailer recently adopted video analytics to improve the overall shopping experience. By analysing shoppers’ behaviour, they discovered that customers often struggled to find specific items during peak hours. The retailer used this data to adjust staff deployment, ensuring more employees were present to assist customers during busy times. As a result, customer satisfaction increased, leading up to 10% boost in sales during peak hours. What stores essentially need are tailored, future-proof solutions with easy integration and an end-to-end managed services across technologies.

While retailers and other business collect data it is vital that they adhere to the Digital Personal Data Protection Act, 2023 and store the data and images accordingly.

 

It’s time to up the ante

As India continues to shop, integrating video analytics into retail operations has become crucial and retailers have to lead with a data-centric approach to enhance all-round value. As video continues to proliferate across industries, trusted video management and analytics platforms will become a necessity for companies wanting to leverage video to be cheaper, better, and more impactful across segments like retail, financial services, and healthcare. These AI-based solutions provide the insights, scalability, and ease-of-use needed to truly capture the value of the visual medium.

However, given, India’s vast geographical spread and varying levels of internet connectivity, implementing these technologies can impede the adoption of such new technologies. Moreover, a significant portion of the retail workforce lacks the digital literacy required to fully leverage advanced digital tools. Research suggests that 8 out of 10 jobs today require digital literacy and a majority of these are inching towards demanding outright digital fluency in order to truly realise the potential of the technologies available. Overcoming these barriers is essential in today’s hyperconnected world. We need to create a cohesive retail environment that meets modern consumer expectations, driving the nation’s retail sector towards global competitiveness.

Tata Communications Video Based IoT platform offers comprehensive monitoring, reporting and alerting features. It is a natural extension of Tata Communications IoT offerings for safety, security and efficiency for customers in the Industrial and Smart City segments. Our Video based IoT offering has evolved with enhancements and customer feedback and can integrate readily available models for new use cases without building them from scratch and has drastically reduced time to market.

 

It has transformed standard surveillance across smart cities, aiding in reducing crimes, vandalism and improving overall social situations in Smart Cities, across the country.

 

Here’s how Tata Communications is crafting and leading a people-first, planet-first industrial revolution – IIoT

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Balancing Tech Investment and Cost Transformation in Turbulent Times https://www.tatacommunications.com/blog/2025/02/balancing-tech-investment-and-cost-transformation-in-turbulent-times/ Thu, 27 Feb 2025 01:30:58 +0000 https://www.tatacommunications.com/blog/?p=13157 Two-thirds of finance leaders have cost-cutting at the top of their agenda, according to PwC’s August 2023 Pulse Survey. Amidst geopolitical instability, ongoing skill shortages, and the ever-increasing concerns regarding sustainability, it is difficult to imagine a time when cost management will not be a top priority for businesses across the globe. However, companies today face a paradox regarding digitisation: they must continue investing in technologies like the Cloud and Artificial Intelligence to drive transformation and growth while simultaneously reducing costs to remain competitive. A rush to adopt the latest technology trends means organisations are not using technology effectively. This includes...

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Two-thirds of finance leaders have cost-cutting at the top of their agenda, according to PwC’s August 2023 Pulse Survey. Amidst geopolitical instability, ongoing skill shortages, and the ever-increasing concerns regarding sustainability, it is difficult to imagine a time when cost management will not be a top priority for businesses across the globe.

However, companies today face a paradox regarding digitisation: they must continue investing in technologies like the Cloud and Artificial Intelligence to drive transformation and growth while simultaneously reducing costs to remain competitive.

A rush to adopt the latest technology trends means organisations are not using technology effectively. This includes dealing with technical debt from hasty investments, or managing digital workplace licences acquired during the pandemic for remote work, which are now underutilised in hybrid work models.

By rethinking their approach to ‘cost-cutting’ and instead embracing cost transformation techniques across key areas, businesses can position themselves for a future defined by agility, innovation, and sustained growth. There are four areas I encourage businesses to focus on.

 

Cloud Technology and Scaling

Cloud technology provides the flexibility and scalability businesses need to thrive in competitive markets. A decade ago, on-premise and upfront investments was standard; today, cloud-based solutions enable organisations to control costs and drive innovation. However, determining what should be migrated to the cloud and understanding the usage implications can be challenging. The risk lies in migrating everything, which can lead to rising usage costs.

The issue is compounded when businesses rely on a single cloud system. Adopting a multi-cloud approach allows businesses to tailor their infrastructure to meet specific industry, customer, and regulatory requirements. This improves cost predictability and reduces risk by shifting from capital expenditure (CAPEX) to operational expenditure (OPEX). Multi-cloud environments also enable businesses to build agile security and network ecosystems, enhancing resilience and responsiveness to market changes.

 

Workplace Management

Effective workplace management is crucial to enhancing employee experience and productivity, both of which are key drivers of cost transformation.

The pandemic accelerated the adoption of digital workplace solutions, but many organisations now face the challenge of optimising these tools for hybrid work models. For example, modern workplace solutions like unified communications and collaboration (UCC) tools can aid businesses in streamlining their operations, boost employee morale, and increase productivity.

Enabling employees to work efficiently from any location helps with fostering a culture of flexibility and inclusivity, and companies can further enhance their operations by integrating UCC tools with their current IT systems to develop a seamless and efficient work environment.

 

Customer Experience Platforms

 Customer experience (CX) platforms are essential for delivering personalised interactions and driving cost efficiency. Emerging technologies like Artificial Intelligence (AI) and automation are transforming the way both society and businesses operate, with 65% of businesses reporting that their organisations are regularly using Generative AI (McKinsey Global Survey, 2024).

Integrating AI and automation with CX platforms enhances service processes and uncovers opportunities for upselling products. For example, self-service options powered by AI reduce customer enquiry resolution time. By providing advanced analytics and deeper insights into customer behaviour, AI can enable businesses to tailor their services more effectively to improve customer satisfaction, streamline processes, and identify cost-saving opportunities.

Network and Connectivity

A secure, scalable, and flexible network is essential for supporting new technologies. Solutions such as SD-WAN and SASE can help businesses manage network traffic efficiently, improve application performance, and significantly reduce costs.

These networking solutions also improve security by offering businesses comprehensive control over network traffic visibility, ensuring data protection, regulatory compliance, consistent performance and reliability.

 

Embracing cost transformation techniques and leveraging the right technology can play a vital role in helping businesses optimise costs while at the same time driving innovation and growth.

 

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Gaining the Edge (Literally!) Through Edge Computing https://www.tatacommunications.com/blog/2025/02/gaining-the-edge-literally-through-edge-computing/ Tue, 18 Feb 2025 01:30:36 +0000 https://www.tatacommunications.com/blog/?p=13097 The world is captivated by AI’s impressive deployment, but the real profits lie in reassessing operational models. As Singapore’s Minister for Digital Development and Information, Josephine Teo, noted, an internationally agreed-upon framework for AI governance is crucial. AI and transformation are here to stay, impacting every aspect of life. Emerging technologies, including AI, focus on efficient operations, environmental sustainability, and optimised performance. As AI scales, it faces challenges like latency, privacy issues, and network bandwidth constraints. Enter edge computing, which addresses these challenges by processing data near the ‘edge’ of a network, closer to where data is generated. This improves...

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The world is captivated by AI’s impressive deployment, but the real profits lie in reassessing operational models. As Singapore’s Minister for Digital Development and Information, Josephine Teo, noted, an internationally agreed-upon framework for AI governance is crucial.

AI and transformation are here to stay, impacting every aspect of life. Emerging technologies, including AI, focus on efficient operations, environmental sustainability, and optimised performance.

As AI scales, it faces challenges like latency, privacy issues, and network bandwidth constraints.

Enter edge computing, which addresses these challenges by processing data near the ‘edge’ of a network, closer to where data is generated. This improves response times, saves bandwidth, and tackles privacy and security concerns.

 

Taking AI to ‘Cutting Edge’

By implementing AI at the edge, we can tackle challenges head-on, especially in applications requiring rapid data processing with stringent latency and availability demands. Additionally, it addresses privacy and security concerns by keeping sensitive data in a more localised and secure environment.

Despite its benefits, only 65% of companies worldwide use edge computing, although 83% believe it’s essential to stay competitive. With global spending on edge computing projected to rise by 15.4% from 2023 to $232 billion in 2024, it’s clear that edge computing is not just a trend but a crucial investment.

The cloud versus edge computing debate is intensifying. Enterprises realise that running all applications on the cloud is no longer feasible due to cost, latency, and uptime constraints. Edge computing is poised to become mainstream, offering agility, speed, and lower latency.

The power of  edge computing exists in its ability to minimise reliance on centralised servers, reducing energy consumption and latency, by bringing computational capabilities closer to the data sources, and focusing on local processing to ensure data privacy.

Cloud 2

 

The Next Step in Our Digitalisation

For many, digitalisation is a long and challenging journey, with edge computing playing a significant but not exclusive role.

To deploy edge computing effectively, organisations must evaluate their data needs, determine the proper balance of tools, and answer key questions about data usage. Edge computing is not a one-size-fits-all solution; it serves as a complementary function to the cloud, expediting the delivery of real-time digital services.

Organisations may differ in their needs for processing real-time data, in the volume and variety of data, connectivity and bandwidth limitations to name a few. Edge computing is highly customisable – its flexibility begins with the hardware options available.

In healthcare, for instance, edge computing emerges as an invaluable asset for efficiency and privacy. Processing data locally ensures the security of patient information, while delivering right-time notifications to practitioners offers insights into unusual patient trends or behaviours. The creation of 360-degree view patient dashboards provides practitioners with comprehensive visibility, elevating the quality of healthcare.

When integrated strategically, edge computing can drive greater returns on investment, enhance security and resilience, and enable faster data processing. As AI accelerates data growth, organisations must balance data costs and performance. Edge computing will play a central role in building the digital fabric of enterprises, providing the competitive edge businesses need to thrive.


Edge computing represents a pivotal evolution in IT infrastructure, catering to the need for speed in our hyperconnected world. It extends its influence beyond manufacturing and smart factories, shaping the future of retail shop floor experiences and contributing to the ongoing evolution of smart cities. It’s a powerhouse driving innovation across diverse realms from monitoring mental well-being to preserving the environment, revolutionizing healthcare, shaping the metaverse and fine-tuning precision agriculture etc.

As AI continues to accelerate data growth, organisations will face the challenge of balancing data costs and performance. With IoT bringing more devices and functions online, edge computing is poised to play an increasingly central role in building the digital fabric of enterprises.

Edge computing is ushering in a future where innovation serves as a catalyst for positive change. It marks a profound shift in our technological landscape, propelling us into a hyperconnected era where speed, precision, and real-time responsiveness define new standards across industries. From nurturing our minds to cultivating the land, edge computing emerges as a transformative force, redefining the way we live, work, and connect.

Edge computing is not just the future; it’s the competitive edge businesses need today to thrive in a hyper-connected ecosystem.

From enabling real-time analytics at the edge for instant decision-making to ensuring secure and scalable deployment of edge applications, Tata Communications CloudLyte unlocks boundless possibilities that empowers your business to thrive in a data-driven world. Click here to know more.

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Game On: What 2025 Holds for the Future of Sports Broadcasting https://www.tatacommunications.com/blog/2025/02/game-on-what-2025-holds-for-the-future-of-sports-broadcasting/ Tue, 11 Feb 2025 17:29:12 +0000 https://www.tatacommunications.com/blog/?p=13080 Sports broadcasting is evolving rapidly, moving beyond traditional television to embrace a multi-platform, tech-driven future. Major events like the 2024 Olympics and FIFA World Cup highlighted the growing demand for innovation as streaming platforms gained ground. Looking ahead to 2025, advancements in AI-driven personalization, immersive AR experiences, and streaming services promise to reshape how fans engage with sports. This article explores the key trends defining the future of sports broadcasting and what they mean for the industry. Shifting Consumer Preferences Globally, two-thirds of consumers engage with sports regularly, but the platforms they use vary. Younger audiences (18-34) favour social media...

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Sports broadcasting is evolving rapidly, moving beyond traditional television to embrace a multi-platform, tech-driven future. Major events like the 2024 Olympics and FIFA World Cup highlighted the growing demand for innovation as streaming platforms gained ground. Looking ahead to 2025, advancements in AI-driven personalization, immersive AR experiences, and streaming services promise to reshape how fans engage with sports. This article explores the key trends defining the future of sports broadcasting and what they mean for the industry.

Shifting Consumer Preferences Globally, two-thirds of consumers engage with sports regularly, but the platforms they use vary. Younger audiences (18-34) favour social media and streaming platforms, with social media engagement twice as high for this group compared to older viewers. In contrast, traditional live TV remains dominant among fans aged 55 and over, especially in North America and Europe. Streaming is surging, with U.S. viewers projected to surpass 90 million by 2025, up from 57 million in 2021. On-demand viewing, and customizable experiences are also shaping preferences, with streaming platforms offering tailored options like camera angle selection and real-time stats. As linear TV declines, broadcasters must adapt to this new era of flexible and interactive sports consumption.

Emerging Technologies

AI is transforming sports broadcasting, automating workflows, delivering personalized highlight reels, and providing real-time analytics. By 2025, AI is expected to play a central role in live sports production, enhancing both operational efficiency and the viewer experience.

Immersive technologies like augmented reality (AR) and virtual reality (VR) are also gaining traction, enabling fans to experience stadium-like views from anywhere. Streaming platforms are leveraging these tools to offer customizable options, such as switching camera angles or accessing live stats, broadening the reach of sports broadcasting and engaging new audiences.


Growth of Women’s Sports

Women’s sports are experiencing a surge in popularity. Leagues such as the NWSL and WNBA are breaking viewership records, reflecting growing demand for diverse sports coverage. The 2025 Rugby World Cup in England is set to be a milestone event for women’s rugby, boosting global visibility and grassroots participation.

Broadcasters and streaming platforms are investing in dedicated coverage, creating opportunities to tap into an enthusiastic and growing fan base. The rise of women’s sports is not just an inclusive shift but a business opportunity to engage new audiences and expand market reach.

Challenges for Traditional Broadcasters

Traditional broadcasters face mounting challenges as streaming platforms secure exclusive rights to high-profile events, such as Amazon’s deal for NFL’s Thursday Night Football and Netflix’s deal to show Christmas Day NFL games in the UK. The shift from live linear TV to on-

demand streaming is blurring the lines of consumption, with audiences now expecting flexible, multi-platform options.

Strategic collaborations are offering potential solutions. Disney+, for instance, has integrated ESPN content, appealing to a broader audience by combining entertainment and sports. However, balancing high production costs with audience expectations remains a challenge. To stay competitive, traditional broadcasters must innovate and partner strategically in this rapidly changing landscape.

Predicted Trends for 2025

AI will continue to shape sports broadcasting, from automating highlight creation to delivering personalized experiences. Immersive technologies like AR and VR will further transform fan engagement, creating interactive, stadium-like experiences accessible from home.

Streaming platforms are also redefining broadcasting rights. Apple TV’s acquisition of Major League Soccer (MLS) and Major League Baseball (MLB) rights demonstrates the dominance of digital-first platforms in securing major events. Additionally, the rise of customizable multi-channel streaming is expanding access to niche sports and regional events, creating opportunities for broader audience engagement.

The future of sports broadcasting is being shaped by technology, adaptability, and a focus on audience engagement. As AI, immersive technologies, and customizable streaming redefine the industry, broadcasters must evolve to meet new expectations.

The rise of women’s sports, the demand for tailored viewing experiences, and shifting broadcasting rights present both challenges and opportunities. Those who embrace these changes will not only capture diverse, tech-savvy audiences but also transform the sports viewing experience for years to come. The game is changing – and 2025 promises to deliver a more dynamic, inclusive, and immersive era of sports broadcasting.

Find out more about how we are driving the future of media here.

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Redefining Engagement: Tech-Driven Trends Shaping Customer Interaction https://www.tatacommunications.com/blog/2025/02/redefining-engagement-tech-driven-trends-shaping-customer-interaction/ Tue, 11 Feb 2025 10:42:52 +0000 https://www.tatacommunications.com/blog/?p=13069 In 2025, artificial intelligence, automation and data mining together will play a pivotal role in reshaping how businesses connect with their audiences. As consumer expectations grow, companies must deliver personalised, efficient, and secure experiences to maintain a competitive edge. And leaders understand this. According to our research in partnership with HBR Analytics Services, 92% of leaders believe every interaction impacts customer experience (CX) and 93% agree that CX impacts the organisation’s ability to succeed. Below, we explore five key trends that are set to transform customer engagement, helping businesses unlock new opportunities for growth and loyalty.   Streamlined shopping with...

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In 2025, artificial intelligence, automation and data mining together will play a pivotal role in reshaping how businesses connect with their audiences. As consumer expectations grow, companies must deliver personalised, efficient, and secure experiences to maintain a competitive edge. And leaders understand this. According to our research in partnership with HBR Analytics Services, 92% of leaders believe every interaction impacts customer experience (CX) and 93% agree that CX impacts the organisation’s ability to succeed.

Below, we explore five key trends that are set to transform customer engagement, helping businesses unlock new opportunities for growth and loyalty.

 

  1. Streamlined shopping with Conversational AI

Conversational AI is revolutionising the way businesses interact with customers, merging convenience with security. Unified and encrypted channels such as WhatsApp are leading the charge, streamlining the customer journey from product discovery to payment and post-sales support.

96% users believe that businesses that use chatbots take good care of their customers, according to a survey by Tidio. In addition to AI bots, automation is expanding its adoption to other use cases as well, including programmable interactions and AI-driven data insights. Together, these will bring significant time and cost savings for both consumers and the brands.

Brands need to offer intuitive, round-the-clock engagement, powered by AI-driven automation that can answer queries, process payments, and resolve issues in real time. For example, WhatsApp’s end-to-end messaging, encryption and integrated payment systems ensure a safe and seamless transaction experience, even for complex purchases.

By analysing customer behaviour and buying patterns, businesses can tailor interactions to individual preferences, fostering loyalty and trust. This trend is especially valuable for e-commerce and retail businesses, where personalised recommendations and smooth transactions can significantly boost conversion rates.

That’s where our Kaleyra AI portfolio comes in. Designed to integrate effortlessly with communication channels and live agent interfaces, Kaleyra AI, provides advanced features that allow users to leverage conversational generative AI to provide a competitive edge through streamlined, personalised and highly engaging customer interactions.

 

  1. Data-driven insights will boost hyper-personalised interactions

The demand for hyper-personalisation is greater than ever, as customers increasingly expect interactions that cater to their specific needs and preferences. Artificial intelligence enables businesses to go beyond basic personalisation by analysing customer profiles, purchasing histories, and behavioural patterns to deliver highly relevant recommendations.

Voice assistants and chatbots are central to this evolution. They not only provide tailored suggestions but also simplify complex queries, turning them into actionable insights. For example, a chatbot could interpret a vague request like, “I need a mid-budget gift for a teenager” and provide precise, curated options.

This level of customisation ensures that customers feel understood and valued, fostering deeper emotional connections and long-term loyalty. Businesses that master hyper-personalisation will stand out in competitive markets, especially in sectors like retail, hospitality, and financial services.

 

  1. Increasing focus on turning ‘Bad’ interactions into ‘Great’ ones

Frustrating customer experiences, such as repeatedly explaining the same issue, can quickly erode trust. Conversely 93% of customers are likely to make repeat purchases with companies who offer excellent customer service, according to HubSpot.  Contextual AI addresses this challenge by leveraging historical data and customer intent to streamline interactions.

Imagine a scenario where a customer contacts a support line about a faulty product. Instead of starting from scratch, the system retrieves past interactions and product details, enabling the agent or chatbot to resolve the issue swiftly. This approach not only saves time but also demonstrates that the company values its customers’ time and loyalty.

By eliminating friction points, businesses can turn potentially negative experiences into opportunities to build stronger relationships. Companies that focus on proactive, seamless support will find themselves at the forefront of customer satisfaction.

 

  1. Dismantling of data silos with integrated solutions

Fragmented data is one of the biggest obstacles to delivering a consistent customer experience. In our research with HBR Analytic Services, making interactions more seamless (55%) was top of the list of improvements. When data is scattered across different departments or systems, it becomes difficult to build a holistic view of the customer.

Centralised data ecosystems are emerging as the solution, allowing teams to collaborate and share insights more effectively. Integrated solutions powered by automation can unify disparate data sources, ensuring that businesses can act on real-time information. For example, customer service teams can access purchasing histories, enabling them to offer more relevant and timely support.

Breaking down data silos not only improves operational efficiency but also empowers businesses to deliver a cohesive and personalised experience at every touchpoint. In a competitive landscape, this capability can make all the difference.

 

  1. Data privacy and trust will be competitive differentiators

In an era where data breaches and privacy concerns dominate headlines, trust has become a critical factor in customer retention. Businesses must prioritise transparent and secure data practices to reassure customers that their information is safe.

Adopting robust compliance frameworks and leveraging advanced data protection tools are essential steps in this direction. Beyond mere compliance, companies must communicate their commitment to privacy in ways that resonate with customers. Transparency about how data is collected, stored, and used can build confidence and loyalty.

Brands that position themselves as trustworthy custodians of customer data will gain a significant advantage. As consumers increasingly factor privacy into their purchasing decisions, this trend will be a key differentiator across industries.


 

As we move into 2025, the landscape of customer interaction technology is evolving rapidly. Businesses that embrace these trends will not only meet but exceed customer expectations, positioning themselves as leaders in their respective industries.

From conversational AI and hyper-personalisation to data privacy and breaking down silos, these innovations are redefining how organisations connect with their audiences. By investing in these technologies, businesses can create meaningful, efficient, and secure interactions that foster loyalty and drive growth.

The future of customer engagement is here, and it’s driven by innovation, trust, and the relentless pursuit of excellence. Are you ready to lead the charge?

Find out more about how Tata Communications can improve your customer interactions here.

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The Transformative Potential of Edge Computing https://www.tatacommunications.com/blog/2024/12/the-transformative-potential-of-edge-computing/ Thu, 19 Dec 2024 02:30:09 +0000 https://www.tatacommunications.com/blog/?p=13044 In today’s digital landscape, connectivity and data are key to driving business growth and success. The seamless flow of information and the ability to connect instantly across global networks have revolutionized how businesses operate, communicate and innovate. As these technologies continue to evolve, industries are transforming in the blink of an eye. One of the most significant advancements behind this transformation is edge computing – a paradigm reshaping how data is handled and utilized, marking not just a technological advancement but a shift in data processing. Unlike traditional cloud computing, which relies on centralized data centers, edge computing processes data...

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In today’s digital landscape, connectivity and data are key to driving business growth and success. The seamless flow of information and the ability to connect instantly across global networks have revolutionized how businesses operate, communicate and innovate.

As these technologies continue to evolve, industries are transforming in the blink of an eye.

One of the most significant advancements behind this transformation is edge computing – a paradigm reshaping how data is handled and utilized, marking not just a technological advancement but a shift in data processing. Unlike traditional cloud computing, which relies on centralized data centers, edge computing processes data closer to where it is generated, at or near the “edge” of the network. Companies that proactively embrace this shift are poised to enhance operational efficiencies, drive innovation and maintain a competitive advantage in the increasingly interconnected world.

Driving the Future: How Edge Computing Benefits the Connected Car Evolution

Imagine yourself in your brand-new connected car, fully equipped with real-time navigation, enhanced infotainment systems, seamless over-the-air updates and Advanced Driver Assistance Systems (ADAS) for safety features like collision avoidance and adaptive cruise control.

All these features are enabled by edge computing.

Edge computing devices like sensors continuously monitor the car’s performance, sending data back to the cloud for real-time analysis. This allows for early detection of potential issues, reducing the likelihood of breakdowns and enabling proactive maintenance. As a result, the vehicle is more reliable and efficient, with reduced downtime.

Each sensor relies on a hyperconnected network that seamlessly integrates data-driven intelligence, real-time analytics and insights through an edge-to-cloud continuum – an interconnected ecosystem spanning diverse cloud services and technologies across various environments. By processing data at the edge, within the vehicle, the amount of data transmitted to the cloud is reduced. This optimizes network bandwidth, reduces strain on networks, and lowers connectivity costs for manufacturers and users.

Edge computing is reshaping how vehicles operate, communicate and enhance the driving experience.

Sparking the Retail Revolution with Edge Computing

The retail and consumer goods industries are also experiencing a shift driven by edge computing. This technology empowers enterprises with real-time data analysis to create tailored recommendations and targeted ads, manage inventory, and identify any potential disruptions from complex supply chains. It also enables product customization to meet individual customer demands, allowing retailers to adapt to ever-evolving consumer expectations.

Imagine a world where a customer enters a retail store and seamlessly connects to the store’s app via high-speed technologies like SD-WAN or broadband internet. They receive a personalized welcome message and receive instant product recommendations based on their preferences. Throughout their shopping journey, smart beacons leveraging Bluetooth Low Energy (BLE) and location tracking technologies, guide them to relevant aisles, creating a personalized shopping experience. The customer then engages with innovative retail technologies such as smart mirrors, visualizing clothing items based on preferences without physical try-ons. After making their selections, they proceed to a checkout experience facilitated by frictionless payment systems, completing their shopping journey seamlessly and efficiently.

“Edge computing is shaping the future of retail by processing data closer to the point of interaction, ensuring real-time responsiveness and delivering hyper-personalized services and immersive shopping experiences in real-time.”

The Power of a Digital Fabric

No matter the industry, edge computing and cloud technology require a reliable, scalable and global hyperconnected network – a digital fabric – to deliver operational and innovative benefits to businesses and create new value and experiences for customers. A digital fabric is pivotal in shaping the future of infrastructure. It ensures that businesses can leverage the full potential of edge and cloud technologies by supporting the anticipated surge in network traffic, meeting growing connectivity demands, and addressing complex security requirements.

As digital environments become increasingly intricate and cybersecurity threats become more sophisticated, a well-designed network fabric is critical. It provides the necessary resilience and agility to safeguard sensitive information against breaches, ensure data integrity, and maintain operational continuity. By facilitating a seamless integration between edge and cloud systems, the digital fabric not only enhances overall system performance but enriches experiences for customers across diverse sectors – like automotive and retail.

The Future of Edge Computing and AI

As edge computing continues to evolve, the integration of AI processing at the edge is set to redefine the landscape of data management and operational efficiency. By enabling advanced AI algorithms to run directly on edge devices, businesses can achieve real-time insights and responsive decision-making capabilities that were previously unattainable. This shift not only enhances the speed and accuracy of data processing but also reduces the reliance on centralized cloud infrastructure for immediate data needs.

Looking ahead, the synergy between edge computing and cloud systems will continue to become increasingly seamless. Edge devices will collaborate with cloud applications and back-office systems to create a hybrid setup that improves data handling and flexibility, while data processed locally at the edge will be synced with the cloud for long-term storage, detailed analysis, and integration with larger systems. This connectivity will ensure that businesses benefit from the best of both worlds: the immediacy and efficiency of edge processing combined with the scalability and extensive capabilities of AI cloud environments.

Learn more about how Tata Communications is supporting industry leading edge use cases here.

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Tech trends that will shape 2025: Amitabh Sarkar https://www.tatacommunications.com/blog/2024/12/2025-predictions-from-amitabh-sarkar/ Wed, 18 Dec 2024 02:30:12 +0000 https://www.tatacommunications.com/blog/?p=12999 In a hyperconnected world, companies need to address the complexities faced in integrating communications, technology & cloud services. Those who build and manage hyperconnected ecosystems will be better positioned to lead in their industries by leveraging synergies between AI, cloud, and other technologies to deliver enhanced customer experience, improve operational efficiencies, and increase agility. Enterprises will need partners to simplify and manage the complexity of these systems to fully realise their potential. Investment in Quantum Technologies As traditional computing faces limitations, quantum computing is emerging as a critical area for investment. Companies are encouraged to develop quantum-ready solutions to prepare...

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In a hyperconnected world, companies need to address the complexities faced in integrating communications, technology & cloud services.

Those who build and manage hyperconnected ecosystems will be better positioned to lead in their industries by leveraging synergies between AI, cloud, and other technologies to deliver enhanced customer experience, improve operational efficiencies, and increase agility. Enterprises will need partners to simplify and manage the complexity of these systems to fully realise their potential.

Investment in Quantum Technologies

As traditional computing faces limitations, quantum computing is emerging as a critical area for investment. Companies are encouraged to develop quantum-ready solutions to prepare for this next wave of technological advancement. Companies are looking into Quantum communication technologies, particularly QKD, which allows secure communication channels that are theoretically immune to eavesdropping. This application is crucial for industries requiring high levels of data security, such as finance and healthcare. As quantum computers pose a threat to current encryption methods, organisations are focused on developing quantum-resilient algorithms that can protect data against potential quantum attacks.

Digital Trust Initiatives: Cybersecurity Enhancements

“According to IBM’s 2024 Cost of a Data Breach Report, the global average cost of a data breach has reached approximately $4.88 million, marking a 10% increase from the previous year.”

With increasing reliance on digital technologies, enhancing cybersecurity measures has become paramount.”Organisations are focusing on building digital trust through robust security frameworks to protect sensitive data. The adoption of Zero Trust Architecture continues to gain traction as organisations move away from traditional perimeter-based security models. This approach requires continuous verification of all users and devices attempting to access resources, minimising the risk of unauthorised access. As organisations increasingly rely on cloud services, vulnerabilities in cloud environments have surged. There has been a notable increase in cloud intrusions, highlighting the need for robust cloud security measures and continuous monitoring.

AI Clouds Redefining the Infrastructure Behind Tomorrow’s Breakthroughs

These AI clouds will not only provide critical resources for innovation but also democratise access to cutting-edge AI technologies. In 2025, we will see accelerated investments in AI clouds aimed at addressing the growing need for robust infrastructure that supports complex machine learning algorithms, generative AI, and data-intensive operations.<

By offering scalable, flexible, and cost-efficient solutions, they will enable businesses of all sizes to harness AI’s transformative potential. For enterprises, AI clouds represent more than just a technical resource. From enhancing predictive analytics and automating workflows to personalising customer experiences, organisations will increasingly rely on these ecosystems to drive efficiencies and foster innovation. However, to maximise the impact, businesses must carefully navigate challenges such as interoperability data security, and regulatory compliance while partnering with providers that offer seamless integration and support.

Role of Edge Computing in Enabling Hyperconnectivity

According to IDC, by 2026, 60% of enterprises will leverage enhanced edge security, AI-enabled automation, and optimised operational efficiency by adopting “as-a-service” models for SD-WAN and security. The rise of edge computing will define 2025, offering more efficient and cost-effective solutions by decentralising computing power, reducing dependence on centralised data centres, and enhancing performance across networks. As businesses recognise that the cloud alone cannot meet real-time performance and cost demands, edge computing will gain traction.

Read here how Tata Communications is powering hyperconnected ecosystems.

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Mission Meghalaya: Leadership in Action, Beyond the Boardroom https://www.tatacommunications.com/blog/2024/12/mission-meghalaya-leadership-in-action-beyond-the-boardroom/ Mon, 16 Dec 2024 02:00:36 +0000 https://www.tatacommunications.com/blog/?p=13004 At Tata Communications, Corporate Social Responsibility (CSR) is not just a mandate; it’s woven into our DNA. Guided by our CSR Vision of ‘Creating connected societies to advance the well-being of people and planet’, we continually seek innovative ways to engage with the communities we support and enhance their lives. Beyond the Boardroom In a pioneering initiative, titled ‘Beyond the Boardroom’, we engaged 11 senior leaders in a hands-on CSR project in the Garo Hills of Meghalaya. The unique programme aimed to provide our leaders with a comprehensive overview of our CSR efforts, the communities we support, the opportunity to...

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At Tata Communications, Corporate Social Responsibility (CSR) is not just a mandate; it’s woven into our DNA. Guided by our CSR Vision of ‘Creating connected societies to advance the well-being of people and planet’, we continually seek innovative ways to engage with the communities we support and enhance their lives.

Beyond the Boardroom

In a pioneering initiative, titled ‘Beyond the Boardroom’, we engaged 11 senior leaders in a hands-on CSR project in the Garo Hills of Meghalaya. The unique programme aimed to provide our leaders with a comprehensive overview of our CSR efforts, the communities we support, the opportunity to connect directly with local NGOs and partners, and experience the way of life, local cuisine etc.

Over two immersive days, our leaders stepped away from boardroom discussions about business strategy, net promoter scores and balance sheets to participate in meaningful work on ground that improved access to clean energy and health services in Tura district, through solar electrification and the distribution of clean cookstoves.

 

Leaders on a Mission

Congregating from across cities and leaving behind their designations and roles, the leaders joined other volunteers to truly embody the spirit of service.

Divided into small groups, they participated in two primary activities: Assembling and installing solar panels, followed by connecting these panels to batteries and installing lights in local households.

In Mandal Nokat, West Garo Hills, they distributed efficient, low smoke cookstoves to 26 households, replacing their traditional chulhas (mud stoves). This involved hands-on work like dismantling the chulha and moulding the soft mud into a sturdy base for the clean cookstove that would significantly improve the air quality for families. The team not only installed these stoves but also educated beneficiaries on their operations and benefits.

Lessons from Leaders
It was inspiring to see leaders shed their VP and AVP badges and work alongside the local folk, sweating under the sun, hammering nails into bamboo frames and fitting lights without hesitation.

There were no spreadsheets, no Teams calls, and no elaborate planning — just pure camaraderie, adaptability, and a shared mission of spreading joy.

Leaders went the extra mile, literally, walking to far-flung homes to ensure that every household was reached — a reflection of the same commitment they show in solving customer challenges. The natural bonding that unfolded illustrated that true leadership transcends titles and manifests through action and empathy. It was truly a day beyond the boardroom —one that required a different strategy focussed on spreading happiness.

Satri Ch. Sangma, a beneficiary adds, “We are very grateful to Tata Communications leadership team for giving us light. Our village now feels like a city, actually, even better because other villages often face power cuts, but our solar lights are always on. I am able to work late into the night at home. These solar lights are everything for me, allowing me to work without worry. Thank you so much”.

Making an impact

Through the initiative, leaders were able to gain invaluable insights and perspectives while making a meaningful impact. In all, 13 households were electrified with around 78 lights installed, along with two main streetlights at the village intersections.

Till date, Tata Communications has supported:

  • The solar electrification of 607 households (benefitting over 3,000 people) and 13 Primary healthcare centres (serving over 10,000 people) in the Garo Hills region.
  • 15,850 households to transition to smart cookstoves, improving nearly 62,000 lives. This has resulted in a 50% reduction in firewood consumption and saved villagers an estimated 10 hours per week in firewood collection.

 

Over the last few years, Tata Communications has witnessed significant transformations within these communities. The positive response from residents embracing sustainable living practices reaffirms our commitment to CSR initiatives. This is just one of many outreach activities where our CSR team engages meaningfully with local communities. The feedback from our efforts has been overwhelmingly optimistic as we prepare to DRIVE AHEAD with more impactful initiatives.

Stay tuned for more updates on our CSR programmes and do check more details in our Annual Report. Together we can make a difference!

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Navigating the Cybersecurity Landscape in 2024: Trust is Key. https://www.tatacommunications.com/blog/2024/12/navigating-the-cybersecurity-landscape-in-2024-trust-is-key-2/ Fri, 13 Dec 2024 02:30:34 +0000 https://www.tatacommunications.com/blog/?p=12979 As we approach the end of the year, it’s a perfect moment to reflect on the evolving security landscape we’ve witnessed, along with the innovative approaches now required to ensure businesses are cyber resilient. Earlier this year, Gartner identified influential cybersecurity security trends for 2024, ranging from growing third party risk management to innovation in Artificial Intelligence (AI). As the world becomes even more connected, cybersecurity has become a business imperative, with enterprises more committed to staying ahead of the curve. So, it’s time to evaluate how these trends have unfolded and what the future holds. Identity-First Security and the Power...

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As we approach the end of the year, it’s a perfect moment to reflect on the evolving security landscape we’ve witnessed, along with the innovative approaches now required to ensure businesses are cyber resilient.

Earlier this year, Gartner identified influential cybersecurity security trends for 2024, ranging from growing third party risk management to innovation in Artificial Intelligence (AI). As the world becomes even more connected, cybersecurity has become a business imperative, with enterprises more committed to staying ahead of the curve. So, it’s time to evaluate how these trends have unfolded and what the future holds.

Identity-First Security and the Power of Zero-Trust 

Identity is the new perimeter. With users accessing data from multiple locations and devices, robust identity and access management (IAM) is vital. Zero Trust architecture, requiring continual user identity validation before granting access, is key to making this strategy work. We encourage integrating IAM across infrastructures for a seamless, secure user experience while ensuring stringent protection. Behavioural analytics is also crucial to the Zero Trust model. By consistently monitoring user behaviour, we can identify irregularities and address any suspicious actions, thereby upholding Zero Trust principles. 

Metrics for Success and Return on Investment 

Gartner points out an increasing emphasis on outcome-driven metrics for cybersecurity success. Though it’s not a new concept, this approach has gained greater importance in recent years. We’ve had many conversations with customers, exploring and explaining ROI on their security investments. Key metrics like reduced mean time to detect and respond, and false-positive reduction rate, help measure success. 

However, the challenge is in conveying technical metrics to non-IT leaders. Instead of discussing mean time to detect (MTTD), explain it as ‘the average time it takes to identify a potential threat.’ Recent high-profile cybersecurity incidents such as the CrowdStrike outage demonstrates that, even as we have advanced so far within the industry, the importance of communicating strategies and situations clearly in the boardroom still needs to be stressed.  

Balancing Risks and Opportunities of GenAI 

Generative AI (GenAI) remains a major area of interest in technology, with companies across every sector looking to leverage the benefits. In cybersecurity, GenAI offers remarkable potential for automating tasks like threat detection, incident response, and vulnerability management. AI-enabled incident response is especially exciting, as ‘virtual analysts’ replicate human actions to respond more quickly and efficiently.  

However, the same technology that empowers defenders also fuels attackers. GenAI has the capability to enhance advanced phishing tactics and automate the creation of malware, increasing the level of threat complexity. Considering the questions around the privacy of GenAI is vital to ensuring businesses can leverage its benefits safely. Organisations must have the suitable governance mechanisms to handle emerging technologies so that they are able to identify and measure the risks with agility. We must balance the benefits of AI while addressing its risks, with privacy being a top priority to ensure AI systems protect sensitive data. 

Human-centric Security 

Cybersecurity presents a challenge that is both human and technological. Gartner’s call for human-centric security design aligns with our long-held belief; that most breaches stem from human error, whether misconfiguration or phishing. At Tata Communications, we’ve fostered a culture of cybersecurity awareness through comprehensive employee training. 

“Security responsibility must extend beyond the Chief Information Security Officer (CISO) to every business unit. By embedding ‘Security Champions’ across departments, organisations can decentralise efforts, spread accountability, alleviate pressure on leaders and address the growing skills gap.” 

Addressing Unavoidable Third-Party Risks 

One of Gartner’s compelling viewpoints is that third-party cybersecurity risks are almost unavoidable. In today’s hyperconnected world, no business can function independently and every ecosystem is tightly linked. Through assessing the level of access organisations are giving to third party systems, such as analysing the processes for authenticating and sharing data, businesses, can isolate cybersecurity threats.  

At Tata Communications, we conduct continuous third-party assessments, ensuring vendors adhere to rigorous security standards. Still, no system is foolproof, and strong internal controls are essential to minimise the damage from third-party vulnerabilities. 

Cybersecurity today extends beyond safeguarding systems; it revolves around maintaining trust. As industries merge IT with traditional OT systems and adopt emerging technologies like GenAI, the landscape of threats grows increasingly intricate. Tackling these issues, such as human errors and risks posed by third parties, is crucial as we progress toward 2025 and future horizons.  

Find out more about our Cybersecurity solutions here.

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Future of Business Communication with Webex Go by Tata Communications https://www.tatacommunications.com/blog/2024/12/unlocking-the-future-of-business-communication-with-webex-go/ Tue, 10 Dec 2024 02:30:56 +0000 https://www.tatacommunications.com/blog/?p=12987 The shift towards hybrid work has fundamentally changed how businesses operate. Various industry reports have found that majority enterprise employees no longer rely on desk phones, with many leveraging IT-provided UC apps for external outbound calls. However, despite the availability of these apps, a very small set of workers use them for outbound dialing, preferring the native dialers on their mobile phones. This preference highlights a critical gap in the market – the need for a solution that integrates seamlessly with the devices employees already use and trust. Customer Pain Points: The Enterprise Mobile Dilemma The rise of BYOD (Bring...

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The shift towards hybrid work has fundamentally changed how businesses operate. Various industry reports have found that majority enterprise employees no longer rely on desk phones, with many leveraging IT-provided UC apps for external outbound calls.

However, despite the availability of these apps, a very small set of workers use them for outbound dialing, preferring the native dialers on their mobile phones. This preference highlights a critical gap in the market – the need for a solution that integrates seamlessly with the devices employees already use and trust.

Customer Pain Points: The Enterprise Mobile Dilemma

The rise of BYOD (Bring Your Own Device) policies has further complicated the enterprise communication landscape. A Mordor Intelligence report estimates the BYOD Market size at USD 114.09 billion in 2024 and expects it to grow at 15.89% CAGR, reaching USD 238.49 billion by 2029. While BYOD policies equip employees with operational flexibility, the lack of security, privacy, and compliance in calls made on personal phone numbers can restrain the BYOD market. Employees are accustomed to using their native dialers and are reluctant to switch to unfamiliar apps for business communication. This reluctance poses significant challenges for enterprises, including:

  • Security and Compliance: Business calls made on personal numbers are not secure, private, or compliant.
  • User Experience: Employees prefer the convenience and familiarity of their native dialers.
  • Integration: There is a strong demand for mobile phones to be fully integrated into corporate communication platforms.

How Webex Go Addresses These Challenges

Webex Go is an industry-first business calling solution that adds a Webex Calling phone number as a second line on a user’s personal mobile phone. This innovative approach combines the best of both worlds – the convenience and reliability of a native calling application with the privacy, security, and compliance of a mobile collaboration app.

Key Features and Benefits:

    1. Seamless Integration: Webex Go integrates with the native dialer on iPhones and Android devices, providing a consistent calling experience without the need to download additional apps.
    2. Enhanced Security and Compliance: Business calls made using Webex Go are secure, compliant, and private. The solution ensures that personal identities and privacy are never compromised.
    3. Centralised Administration: Webex Go devices are managed centrally through the Webex Control Hub, allowing administrators to apply call control, security, and compliance policies effectively.
    4. High-Quality Calls: Users can make and receive high-quality business calls using the cellular network, ensuring reliability and clarity.
    5. Dual Identity Management: Webex Go allows employees to manage personal and business calls on the same device, with separate voicemails and call histories for each line.

Empowering the Hybrid Workforce

Tata Communications, in collaboration with Cisco, is thrilled to introduce Webex Go within in its GlobalRapide for Webex Calling portfolio.

“By enabling business calls on personal mobile phones, Tata Communications and Cisco are helping businesses overcome the challenges of the modern workplace and drive productivity and collaboration in various geographical regions. Tata Communications GlobalRapide’s integration ability, extensive global reach and security/compliance-focus ensures that customers derive all the benefits of fixed-mobile convergence technology.”

In conclusion, Webex Go by Tata Communications GlobalRapide is not just a communication tool; it’s a strategic enabler for businesses looking to thrive in the hybrid work era. With its seamless integration, enhanced security, and user-centric design, the solution is set to redefine enterprise communication and empower employees to stay connected, productive, and secure – no matter where they are.

Click here to Know more about Tata Communications GlobalRapide for Webex.

If you’re an existing Tata Communications customer, upgrading your numbers to enable Native Dialer integration in the US, UK, and France is simpler than you might expect. Please contact your Account Manager for assistance or send an email to globalrapide@tatacommunications.com.

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IoT Asset Tracking: Redefining Efficiency in Indian Manufacturing https://www.tatacommunications.com/blog/2024/12/iot-asset-tracking-redefining-efficiency-in-indian-manufacturing/ Mon, 02 Dec 2024 09:42:52 +0000 https://www.tatacommunications.com/blog/?p=12947 Industry 4.0 has transformed manufacturing and supply chain operations by replacing outdated manual tracking with sophisticated Internet of Things (IoT)-based solutions. The global IoT market is projected to grow to $3,352.97 billion by 2030 with the Asia Pacific region leading the way due to rapid infrastructure development and manufacturing growth, where IoT asset tracking is rapidly becoming the standard. To remain competitive and relevant, manufacturers must strengthen their digital solutions and IoT offerings while integrating Artificial Intelligence (AI) at every step. The fusion of IoT-generated data with advanced analytics and AI is seeing transformative implications, making it essential. The future...

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Industry 4.0 has transformed manufacturing and supply chain operations by replacing outdated manual tracking with sophisticated Internet of Things (IoT)-based solutions.

The global IoT market is projected to grow to $3,352.97 billion by 2030 with the Asia Pacific region leading the way due to rapid infrastructure development and manufacturing growth, where IoT asset tracking is rapidly becoming the standard.

To remain competitive and relevant, manufacturers must strengthen their digital solutions and IoT offerings while integrating Artificial Intelligence (AI) at every step. The fusion of IoT-generated data with advanced analytics and AI is seeing transformative implications, making it essential.

The future of IoT emphasises connectivity, security, agility and intelligence. Enterprises require a flexible platform that allows seamless switching between solutions, device integration, and simplified data visualisation for decision making. This platform, enhanced by AI, Machine Learning (ML) algorithms, neutral network technologies, and integration with existing systems, creates a robust digital IoT fabric. This blog details how IoT asset tracking is reshaping global enterprise management of connected assets.

The benefits of IoT asset tracking are undeniable

A Frost and Sullivan report forecasts global IoT spending to reach $79.5 billion. The global logistics sector, in particular, is thriving, with a projected CAGR of 14.0% by 2028. Consequently, most logistics companies are fast-tracking new age technology adoption to expand and boost revenues.

This growth is driven by increased use in smart industries, where analytics and IoT optimise inventory. The technology involves six core components: sensors on equipment, a cloud-based infrastructure, a data ingestion and processing platform, an application for visualising the tracking, a secure network for data transfer and a device for data viewing. Sensors continually transmit location and condition data to the cloud, where it’s processed and presented on a user-friendly software interface.

A crucial aspect of asset tracking is real-time visibility, providing enterprises with unparalleled control. For instance, in e-commerce, around 34% of businesses have unintentionally sold products  out of stock, causing shipment delays. This highlights operational challenges in inventory management. In logistics, real-time asset monitoring provides vital data on a container’s exact location, internal temperature, number of stops, frequency of opening and closing doors and damage alerts.

Real time visibility ensures precise monitoring of assets, from raw materials to finished goods, including critical components and specialised tools. Whether managing a factory floor or remote operations, one gains a real-time overview of one’s assets’ movement and status. In the automotive industry, IoT sensors have reduced search times for vehicles by ~ 30% for a leading automotive company, per Tata Communications’ internal estimates. Embedding sensors in machinery and components gives manufacturers visibility into assembly line processes, allowing for immediate action to resolve bottlenecks and optimise production flow.

Further, as the demand for temperature-controlled products rises, combining IoT sensors with temperature sensors is gaining traction. The UN’s 2024 Food Waste Index Report revealed that 1.05 billion tonnes of food were wasted in 2022, an alarming statistic. The integration of IoT and temperature sensors can help reduce food waste and create a more sustainable supply chain. Food and pharmaceutical companies must therefore rely on logistics partners equipped with the latest technology deployed.

IoT asset tracking extends beyond merely locating assets, and when combined with other technologies, it tackles the unique challenges of automotive production and enhances operational efficiencies. For example, the global AI chipset market in IoT is projected to grow from $5.26 billion in 2024 to $26.9 billion by 2032, fuelled by the proliferation of IoT devices, increased AI adoption and rising demand for edge computing solutions. These technologies interact through a unified connected platform, providing a streamlined end-to-end implementation.

Examples include:

  • Private Networks: Transform manufacturing with faster, secure and reliable connectivity. Robust, technology agnostic private networks can connect numerous devices and sensors without disrupting existing infrastructure
  • Work-in-Process Tracking: RFID tags or barcode scanners track components, ensuring smooth and efficient production lines.
  • Tool Tracking: RFID or Bluetooth-enabled tools minimise search time and optimise maintenance schedules.
  • Heavy Equipment Management: GPS-like sensors monitor heavy machinery movement and –utilisations), minimising downtime and maximising productivity.

 

Collectively, these solutions boost productivity, reduce costs, and enhance safety standards throughout the manufacturing process.

IoT must align with the growing emphasis on sustainability.

Implementing an IoT-based asset tracking system provides valuable real-time insights into resource usage, reducing environmental impact and supporting sustainability initiatives. In 2023, over 70% manufacturers reported that IoT asset tracking significantly improved resource efficiency, directly advancing their sustainability goals. By enabling real-time monitoring, IoT asset tracking prevents line stoppages and ensures efficient resource use, reducing wastage and energy consumption.

The future of manufacturing is intrinsically linked to digital transformation, with such technology accelerating the process. To overcome inherit challenges, manufacturers can partner with global communications technology (Commtech) to implement an ‘IoT fabric’ supporting enterprises. These specialists can design custom private networks for seamless communication, provide regional Points of Presence, and offer comprehensive support for data management and analytics.

As India continues to advance initiatives like ’Make in India‘ and ’Digital India’, the convergence of these trends offers a unique opportunity for the country’s manufacturing sector to enhance global competitiveness. The linkage between IoT and Manufacturing is natural, if not intuitive.

Read more how our connected solutions are helping industries transform.

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Maximising Endpoint Security: Effective SD-WAN & SASE Strategies https://www.tatacommunications.com/blog/2024/08/maximising-endpoint-security-effective-sd-wan-sase-strategies/ Tue, 27 Aug 2024 01:30:25 +0000 https://www.tatacommunications.com/blog/?p=12906 In today’s digitally connected world, businesses face unprecedented challenges in securing their expanding network of endpoints. As Distributed Enterprises embrace remote work and navigate hyperconnected ecosystems, the intersection of Managed Endpoint Security and SASE (Secure Access Service Edge) strategies becomes paramount for safeguarding critical assets. As data breaches become more sophisticated and endpoints multiply across geographies and devices, the need for robust endpoint security has never been more pressing. In this era of remote work and distributed networks, the intersection of Managed Endpoint Security with SD-WAN (Software-Defined Wide Area Network) and SASE (Secure Access Service Edge) strategies holds the key...

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In today’s digitally connected world, businesses face unprecedented challenges in securing their expanding network of endpoints. As Distributed Enterprises embrace remote work and navigate hyperconnected ecosystems, the intersection of Managed Endpoint Security and SASE (Secure Access Service Edge) strategies becomes paramount for safeguarding critical assets.

As data breaches become more sophisticated and endpoints multiply across geographies and devices, the need for robust endpoint security has never been more pressing. In this era of remote work and distributed networks, the intersection of Managed Endpoint Security with SD-WAN (Software-Defined Wide Area Network) and SASE (Secure Access Service Edge) strategies holds the key to safeguarding your organization’s critical assets.

Endpoint security is the linchpin of a resilient cybersecurity posture. Endpoints, which include devices such as laptops, smartphones, and tablets, are the entry points for cyber threats. Traditional security measures are no longer sufficient to protect these endpoints, especially with the rise of remote work and the cloud. To effectively manage endpoint security, we must adopt a holistic approach that integrates seamlessly with our SASE strategy.

SASE: The future of endpoint security

Secure Access Service Edge, or SASE, represents the evolution of network and security convergence. This cloud-based approach seamlessly integrates network security with wide-area networking, offering Distributed Enterprises a holistic solution. SASE continuously evolves, introducing advanced tools and capabilities to meet the ever-changing cybersecurity landscape.

User Experience: SASE not only strengthens security but also enhances user experience. It ensures a reliable network and seamless remote connectivity, fostering a productive and efficient workforce. Your team can work securely from anywhere, anytime.

Impact on Overall IT Operations: SASE’s impact extends beyond security. By improving security, it also enhances productivity and efficiency. With reduced security incidents, your IT operations can focus on growth and innovation rather than firefighting security breaches.

Convergence of Endpoint, Cloud, and Remote Security: SASE offers a clear path to converge Endpoint Security, Cloud Security, and Remote Work. This addresses a critical business need, providing a single-pane visibility for security monitoring, which is essential for managing complex networks effectively.

The Role of SD-WAN in Endpoint Security

SD-WAN technology is designed to optimize the performance of wide-area networks, providing flexibility, agility, and cost-efficiency. But its impact on endpoint security cannot be overlooked. Here’s how SD-WAN enhances your security posture:

Segmentation: SD-WAN allows for network segmentation, dividing traffic into different segments based on security requirements. This isolation reduces the attack surface and limits lateral movement for potential threats.

Real-time Threat Intelligence: Modern SD-WAN solutions come equipped with threat intelligence capabilities that can detect security threats in real-time. This proactive approach ensures that malicious activities are stopped before they can cause damage.

Traffic Prioritization: By intelligently routing traffic based on application and security policies, SD-WAN ensures that critical applications receive priority. This prevents potential security bottlenecks and ensures a smoother user experience.

Crafting an Effective Strategy

When crafting a comprehensive strategy for Managed Endpoint Security, consider the following:

Assessment and Visibility: Gain visibility into all devices and applications accessing your network. Identify vulnerabilities and potential security gaps. Network teams should upgrade their knowledge about traffic flows to ensure alignment with corporate regulatory and compliance norms, promoting data protection and regulatory compliance.

Integration: Seamlessly integrate your endpoint security solutions with your SASE infrastructure. Ensure that security policies are consistent and enforced across all endpoints, regardless of their location. Partnering with a trusted Managed Service Provider (MSP) can streamline this integration and enhance compliance.

Continuous Monitoring: Implement real-time monitoring and threat detection mechanisms, leveraging AI and machine learning to identify anomalous behavior. Data points underline the importance of continuous monitoring in the face of evolving threats and the severe consequences of security breaches.

User Education: Educate your workforce about the importance of endpoint security. Promote best practices like regular software updates, strong password management, and the use of multi-factor authentication to reduce vulnerabilities.

Compliance and Productivity Enhancement: Network teams should upgrade their skills to ensure alignment with corporate regulatory and compliance norms, and privacy requirements. By partnering with an MSP, you can enhance compliance and productivity by implementing robust security measures, ensuring data protection, and offering seamless access to resources. MSPs play a crucial role in maintaining regulatory compliance, reducing downtime, and streamlining operations, ultimately boosting productivity across the organization throughout your SASE journey.

Trusted Partnerships: Consider partnering with an MSP for deployment. An experienced MSP can offer expertise in deploying and managing SASE solutions, ensuring your organization is fully protected and compliant.

“Endpoint Security is no longer just an IT concern; it’s a business imperative.”

According to the Ponemon Institute, a data breach costs an average of $3.92 million. Distributed Enterprises must embrace SASE as the linchpin of their security strategy. It offers a comprehensive approach to safeguarding your organization while ensuring a productive and secure work environment for your team.

As Distributed Enterprises navigate a world of Distributed Enterprise Ecosystems (DEE) and evolving threats, a robust endpoint security strategy underpinned by SASE is the cornerstone of success. The consequences of inadequate security are severe, with data breaches impacting not just your bottom line but also your brand’s reputation and customer trust.

In conclusion, combining Managed Endpoint Security with SASE strategies equips your organization to thrive in the age of hyperconnectivity. Craft a comprehensive strategy, stay vigilant, and prioritize the security of your endpoints – it’s the key to the future success of your business.

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Bulletproof Security Without Network Lag? Unveiling the Secret https://www.tatacommunications.com/blog/2024/08/bulletproof-security-without-network-lag-unveiling-the-secret/ Wed, 21 Aug 2024 01:30:05 +0000 https://www.tatacommunications.com/blog/?p=12910 Securing a modern enterprise network can feel like a high-wire act. Complex security measures, can slow down critical applications, hindering operational efficiency and productivity. Conversely prioritising ease of application access and performance over security can leave the business vulnerable to data breaches. NASSCOM has reported, that the cost of cybercrime in India is estimated to reach a staggering ₹10 trillion ($120 billion USD) by 2025. Our hyperconnected world is fuelled by factors like, remote workforces, hybrid cloud adoption and the Internet of Things (IoT), creating intricate webs of distributed applications, connected devices, and multi-cloud environments. Reports project more than 29...

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Securing a modern enterprise network can feel like a high-wire act. Complex security measures, can slow down critical applications, hindering operational efficiency and productivity. Conversely prioritising ease of application access and performance over security can leave the business vulnerable to data breaches. NASSCOM has reported, that the cost of cybercrime in India is estimated to reach a staggering ₹10 trillion ($120 billion USD) by 2025.

Our hyperconnected world is fuelled by factors like, remote workforces, hybrid cloud adoption and the Internet of Things (IoT), creating intricate webs of distributed applications, connected devices, and multi-cloud environments. Reports project more than 29 billion active IoT endpoints by 2027. The increasing interconnectedness also means that traditional network perimeters are dissolving, blurring the lines between trusted internal traffic and potentially malicious external traffic.

As the attack surface continues to increase significantly so does the need for enterprises to take proactive action in making their businesses cyber resilient to unpredictable threats. Future-thinking businesses are prioritizing investments towards this direction. Cybersecurity Ventures estimates that the global cybersecurity spending is expected to reach $1.75 trillion cumulatively from 2021 to 2025, with a growth rate of  15% increase year-over-year. While such projections reflect increased cognisance towards risk-mitigation, it still might not suffice.

The push and pull’ between security and performance is nothing new; what’s changed is the urgency to strike the right balance.

Finding the ‘performance – security’ sweet spot

Traditionally, network security has been seen as an “insurance policy” – an unavoidable necessity for mitigating risks. This perspective often leads to a false dichotomy, where security and performance are seen as opposing forces. However, advanced security platforms do not hinder network performance. Let’s explore how:

  • Security on the go: Think of your network security as a neighbourhood watch program. In the past, security checks might have meant everyone going to a central location, causing delays. Security Service Edge (SSE) solutions are like having trusted security guards closer to home. SSE solutions work similarly. They handle key security tasks like access control and threat detection closer to users, reducing delays compared to sending everything back to a central location. It consolidates core security functions like Zero-Trust Network Access (ZTNA), Cloud Access Security Broker (CASB), Secure Web Gateway (SWG), and Data Loss Prevention (DLP) into a unified cloud-delivered service and leverages Points of Presence (POPs) to perform these functions closer to users. Plus, a single SSE agent can handle multiple tasks, freeing up resources compared to managing lots of separate programs.
  • Prioritising what matters: SASE solutions which bring the convergence of SSE and SDWAN solutions prioritise business-critical applications like video conferencing and cloud tools. This ensures critical traffic flows smoothly, minimizing delays and disruptions that hinder user experience. Legacy firewalls, with their broad-brush approach, often impede application performance unnecessarily. Imagine a busy highway where an ambulance needs to reach a hospital urgently. A traditional firewall would be like a single checkpoint for all vehicles. Every car, truck, and even the ambulance would have to undergo the same lengthy inspection, causing delays for everyone. This could be disastrous for the ambulance. SSE and SDWAN , on the other hand, are like intelligent traffic management systems. They can identify the ambulance (critical application) and direct it to a faster lane (prioritized inspection) for quicker passage, ensuring critical care is delivered efficiently.
  • Making networks more self-healing: Advanced security tools with AI capabilities are like smart traffic cops. They analyse network traffic patterns, identify anomalies in real-time and quickly isolate it, preventing it from causing congestion for the rest of the network. This allows them to intuitively take targeted actions against threats, minimizing disruptions to legitimate traffic flow. Legacy security solutions often rely on blanket blocking rules, which can inadvertently slow down legitimate connections.
  • Seeing the big picture: Security platforms provide centralised visibility and control over network activity, enabling IT teams to quickly identify and address performance bottlenecks or security incidents. This proactive approach streamlines network management and optimises overall network health.

“While organisations today have the options to choose from across a variety of security solutions navigating their implementation and ongoing management can be complex. Here’s where a trusted Managed Security Services Provider (MSSP) steps in. They empower organisations to connect, communicate, and collaborate with agility and peace of mind.”

To wrap up, advanced security platforms are not roadblocks to performance; they are essential tools for building a resilient, efficient and competitive network fabric. By embracing innovative solutions and partnering with the right security experts, businesses can achieve both robust security and seamless network performance in today’s dynamic threat landscape.

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Embracing the Olympic Spirit in a Hyperconnected World https://www.tatacommunications.com/blog/2024/08/embracing-the-olympic-spirit-in-a-hyperconnected-world/ Tue, 13 Aug 2024 01:30:03 +0000 https://www.tatacommunications.com/blog/?p=12873 The Paris Olympics has been more than a sporting event; they have been a global celebration of human achievement, unity, and the relentless pursuit of excellence. The thrill of witnessing athletes push the limits of human potential, the celebration of diverse cultures, and the unity fostered by competition captivated hearts and minds across the globe. As the XXXIII edition came to a close, the scale of the event was nothing short of extraordinary. It was truly remarkable, with 10,500 athletes from 206 countries (and the IOC Refugee Olympic Team) competing in 329 events across 34 sports. The sheer scale and...

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The Paris Olympics has been more than a sporting event; they have been a global celebration of human achievement, unity, and the relentless pursuit of excellence. The thrill of witnessing athletes push the limits of human potential, the celebration of diverse cultures, and the unity fostered by competition captivated hearts and minds across the globe. As the XXXIII edition came to a close, the scale of the event was nothing short of extraordinary.

It was truly remarkable, with 10,500 athletes from 206 countries (and the IOC Refugee Olympic Team) competing in 329 events across 34 sports. The sheer scale and magnitude of the undertaking were staggering, with billions of dollars invested in infrastructure, security, and logistics to ensure that the Games ran smoothly and safely.

The logistical challenges, in particular, were immense. They required a seamless orchestration of transportation, accommodation, and security. And it’s in this intricate tapestry of operations that we find a striking parallel to our world at Tata Communications.

Our media and entertainment services manage the video on-demand playout and distribution for 3,000+ TV channels across the US, Europe and Asia, often working invisibly to deliver the thrill and excitement from the venue to the billions of fans. To date, we have delivered 80,000-plus live events — more than 5,000 of them produced remotely — across more than 100 territories.

Just as the Olympics relied on a complex network of infrastructure to function, our global network is the foundation upon which digital interactions are built.

At Paris 2024, Tata Communications powered the event with a fully redundant 100G Tier I Internet backbone. As one of the two providers at the Games, there is a 50% chance that any of the 15.3 million fans (across the Olympics and Paralympic Games) accessing the Net would have used our service. Olympic authorities too ran their data, content and streaming systems using our local French and global internet infrastructure.

We also provided broadcast distribution services for some broadcasters, enabling them to capture the key Olympic feeds, encode them into various formats and variations, and send them back to their respective remote operating centres. I’m delighted to inform readers that Tata Communications provided nearly 30% of the global population with access to Olympic content.

We weren’t just spectators; we were active participants in the ecosystem that powered the unforgettable experiences at the Games.

Behind the scenes of Paris 2024, were countless individuals working tirelessly to ensure that the athletes performed at their best and that the spectators could enjoy the thrill of the competition. From the logistics teams that coordinated the movement of people and equipment to the hospitality staff that ensured that the athletes and officials are well-cared for, every member of the Olympic family played a vital role in the success of the recently concluded edition.

Similarly, at Tata Communications, our team of dedicated professionals works around the clock to market, design and deliver cutting-edge technology solutions that power the digital transformation of live sporting events around the world. Whether it was testing (and retesting) workflows, deploying services with meticulous planning or ensuring timely execution so that people never missed a moment of Olympic action on their screens, our people have been the unsung heroes who made great things happen.

Just as Paris 2024 brought people together from all corners of the globe, Tata Communications is committed to building a connected world that empowers businesses to get ‘faster, higher, stronger’ in an increasingly hyperconnected world. Think of a global marketplace teeming with competitors, information flowing at breakneck speed, and customer expectations soaring ever higher.

And through our media and entertainment solutions, we are helping to bring the excitement of live sports to audiences everywhere, breaking down barriers and bringing people closer together. It’s not just about providing services; it’s about being a part of something bigger, something that brings the world together in celebration of human potential and achievement. Merci Beaucoup Paris. On to LA 2028 then!

Explore how we deliver the thrill and excitement for some of the biggest sporting events

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Empowering BFSI with Purpose-Built Cloud Solutions https://www.tatacommunications.com/blog/2024/08/empowering-bfsi-with-purpose-built-cloud-solutions/ Mon, 12 Aug 2024 01:30:03 +0000 https://www.tatacommunications.com/blog/?p=12863 India’s financial sector is undergoing a profound transformation, driven by a confluence of technological advancements, regulatory changes, and evolving consumer expectations. Central to this revolution is cloud computing, increasingly recognised as the key to unlocking financial inclusion and empowering millions of underserved individuals and businesses across the country. As the BFSI industry continues to mature with the digital consumerism at all-time peak, banks will list cloud inevitably as top priority in their modernisation charter. India’s tech-savvy population demands seamless, personalised financial experiences. Cloud technology is the engine behind this transformation, enabling financial institutions to deliver on-demand services, advanced analytics, and...

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India’s financial sector is undergoing a profound transformation, driven by a confluence of technological advancements, regulatory changes, and evolving consumer expectations. Central to this revolution is cloud computing, increasingly recognised as the key to unlocking financial inclusion and empowering millions of underserved individuals and businesses across the country.

As the BFSI industry continues to mature with the digital consumerism at all-time peak, banks will list cloud inevitably as top priority in their modernisation charter.

India’s tech-savvy population demands seamless, personalised financial experiences. Cloud technology is the engine behind this transformation, enabling financial institutions to deliver on-demand services, advanced analytics, and innovative products that cater to the diverse needs of this vast market. null

Purpose-built cloud solutions, specifically designed for the financial services industry, are proving instrumental in addressing the sector’s unique requirements. These platforms prioritise security, compliance, and data sovereignty, key concerns for financial institutions. By adhering to stringent regulatory standards like RBI and IRDAI guidelines, purpose-built clouds empower banks to confidently embrace cloud technology, knowing their sensitive data and operations are protected.

 

Key Trends Shaping Technology-Led Financial Inclusion in India

  • Mobile Banking and Digital Payments – Purpose-built clouds enable the scalability and agility needed to support the massive growth in mobile banking and digital payments. This is critical for reaching underserved populations in remote areas and expanding financial access.
  • Open Banking and API-Driven Innovation – Cloud platforms facilitate secure data sharing and integration through APIs, fostering a collaborative ecosystem where fintech startups and traditional banks can innovate together. This collaboration is driving the development of tailored financial products and services for previously excluded segments.
  • Artificial Intelligence and Machine Learning – The cloud provides the computational power necessary for AI and ML algorithms to analyse vast amounts of data, enabling better credit scoring models, risk assessment tools, and fraud detection systems. These advancements are crucial for extending financial services to individuals with limited credit histories or informal income sources.
  • Blockchain for Secure Transactions – Purpose-built clouds offer a secure environment for blockchain-based applications in finance, such as creating transparent digital identity systems, facilitating cross-border remittances, and improving supply chain finance for small businesses. These applications empower individuals and businesses by providing access to efficient and reliable financial services.
  • Regulatory Support and Innovation Sandbox – The Reserve Bank of India (RBI) and other regulatory bodies are playing a pivotal role in fostering innovation while ensuring consumer protection. Purpose-built clouds align with these regulatory requirements, providing a secure and compliant environment for financial institutions to innovate and expand their services.

 

The Way Forward

As India progresses towards a digitally inclusive future, the role of cloud computing, particularly purpose-built cloud solutions, will be paramount. By leveraging the cloud’s agility, scalability, and security, financial institutions can overcome traditional barriers, create a more equitable financial ecosystem, and drive economic growth across the country.

Through the utilisation of cloud solutions, financial institutions not only cut costs but also elevate their agility, scalability, and security capabilities. These benefits empower them to thrive in a dynamic market where adaptability and innovation are essential. Strategic planning for cloud adoption becomes critical, emphasising the optimisation of costs, resilience, deployment speed, automation, and innovation capabilities. Hybrid and multi-cloud approaches provide viable strategies, enabling banks to maximise the benefits of their cloud investments while meeting regulatory standards. Enterprises must acknowledge the transformative impact of cloud computing and be dedicated towards assisting financial institutions in unlocking its complete potential.

Find out more about our banking and financial solutions here.

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A tech-Stacked World: Staying Still Can Create Fragile Defences https://www.tatacommunications.com/blog/2024/08/a-tech-stacked-world-staying-still-can-create-fragile-defences/ Mon, 05 Aug 2024 01:30:34 +0000 https://www.tatacommunications.com/blog/?p=12834 Ransomware activity alone was up 50% year-on-year during the first half of 2023. We have been seeing a relentless rise in the number and sophistication of cyber threats, with ransomware incidents reporting a 13% increase while phishing incidents more than doubled in 2022. Yet, a recent survey has also found that 60 per cent of organisations reported a lack of knowledge or experience to implement effective cyber security measures. This highlights a critical disconnect between the evolving cyber threat landscape and the preparedness of organisations.  Amid such dismal statistics, are organisations ready to  accept a future where cyberbreaches are an...

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Ransomware activity alone was up 50% year-on-year during the first half of 2023. We have been seeing a relentless rise in the number and sophistication of cyber threats, with ransomware incidents reporting a 13% increase while phishing incidents more than doubled in 2022. Yet, a recent survey has also found that 60 per cent of organisations reported a lack of knowledge or experience to implement effective cyber security measures.

This highlights a critical disconnect between the evolving cyber threat landscape and the preparedness of organisations.  Amid such dismal statistics, are organisations ready to  accept a future where cyberbreaches are an accepted norm in their daily operations?

The potential impact of a cyberattack has also become exponentially severe, spilling over from digital realm into physical. Just November last year, Singapore suffered a cyberattack-induced outage that severely impacted public hospitals and polyclinics. This serves as a reminder the significant repercussions on patient care, administrative tasks, and overall operations that such disruptions can cause. null

With more critical infrastructure now housed in the digital realm, cyberattacks have the potential to seriously impede the lives of everyday people. For instance, if bad actors were to successfully attack a nation’s energy grid or public transport, the effects could be devastating to its population.

 

Get your cyber resilience shots in quick

In an era defined by pervasive digital connectivity and ever-evolving threats, not building cyber resilience is akin to not getting your vaccination shots for modern-day enterprises.

Many Chief Information Security Officers (CISOs) are shifting their focus toward more evasive and evolving attacks, such as ransomware and advanced persistent threats. These complex threats often go undetected by traditional cybersecurity tools, and even when detected, it is often too late as damage is already done.

 

Taking heed on a national level

Due to the crippling effects a cyberattack can have on a nation, governments and regulatory bodies are also working to develop guidelines and standards which encourage organisations to embrace cyber resilience.

For instance, the recently proposed amendment to Singapore’s Cybersecurity Act is a significant step towards increasing the coverage of cybersecurity laws in the country. By including cloud data centre operators in the regulatory framework, the government is acknowledging the growing importance of securing data in the digital age.

The amendment also emphasises the need for robust cybersecurity measures, as a majority of organisations in Singapore have experienced cyber incidents. By bringing cloud data centre operators under the regulatory umbrella, Singapore aims to enhance cybersecurity and protect against potential threats in its evolving digital landscape.

Taking a look to the West, the US’s NIST Cybersecurity framework 2.0 presents six core functions – designed to organise cybersecurity outcomes at their highest level:

  1. Govern: Establish, communicate, and monitor cybersecurity strategy, expectations, and policy, including assessment and continuous oversight.
  2. Identify: Understand and document cybersecurity risks, processes, assets, software, data, threats, and weaknesses for protection.
  3. Protect: Manage cybersecurity risks with safeguards: control user access, provide training, use endpoint security, and encrypt data.
  4. Detect: Detect, analyse, and respond to cybersecurity threats promptly, involving staff and tools for effective mitigation.
  5. Respond: Take swift action following a cybersecurity incident. Execute response plan, analyse, determine root cause, prioritize, contain, eradicate, and collect data for future planning.
  6. Recover: Restore affected assets and operations, assign recovery responsibilities, verify systems, communicate with stakeholders, and document lessons learned.

In an era dominated by the incessant rise of cybersecurity solutions and the fervent discourse surrounding existing frameworks, organisations often resort to deploying a multitude of cybersecurity tools, with the average number reaching 100 globally.

Take a step back, simplify things

This abundance of tools can exacerbate the complexity of security infrastructure, making it increasingly challenging to effectively resolve security issues.

Amidst this tech-driven landscape, it’s time to embrace a perspective that looks beyond the allure of stacking additional tech solutions. Rather than perpetuating the cycle of technological proliferation, the essence of a truly holistic cybersecurity strategy lies in simplifying technology itself.

By simplifying operational complexity and ensuring robust security measures are in place, businesses can safeguard their data and customer interactions with trust. Organisations should look to partnering with experts who can help navigate the intricacies of cybersecurity risk management.

As with all digital transformation projects, it’ll take time to begin to put the various policy and technological conditions in place to start building up your organisation’s cyber resilience, and building a cyber resilience culture from within.

However, it’s crucial you get a move on today – start having conversations with your IT team and look to partners with experience in fostering cyber resilience within organisations.

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Empowering Connectivity: The Crucial Role of Managed Wi-Fi & LAN https://www.tatacommunications.com/blog/2024/07/empowering-connectivity-the-crucial-role-of-managed-wi-fi-lan/ Mon, 29 Jul 2024 01:30:52 +0000 https://www.tatacommunications.com/blog/?p=12844 In today’s hyper-connected world, a reliable Wi-Fi network is the backbone of seamless communication and productivity. However, managing and maintaining a robust Wi-Fi infrastructure can be complex and demanding. This is where Managed Wi-Fi services step in, offering a solution that simplifies network management while ensuring optimal performance. The growing complexity associated with Managed Wi-Fi and LAN services stems from the rapid evolution of technology and the increasing demands of modern businesses. As organisations adopt more IoT devices, cloud-based applications, and remote work solutions, their network infrastructures must become more sophisticated to support higher data throughput, enhanced security protocols, and...

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In today’s hyper-connected world, a reliable Wi-Fi network is the backbone of seamless communication and productivity. However, managing and maintaining a robust Wi-Fi infrastructure can be complex and demanding. This is where Managed Wi-Fi services step in, offering a solution that simplifies network management while ensuring optimal performance.

The growing complexity associated with Managed Wi-Fi and LAN services stems from the rapid evolution of technology and the increasing demands of modern businesses. As organisations adopt more IoT devices, cloud-based applications, and remote work solutions, their network infrastructures must become more sophisticated to support higher data throughput, enhanced security protocols, and seamless connectivity across diverse environments. According to a report by IDC, the number of connected devices is expected to reach 55.7 billion by 2025, with 75% connected to an IoT platform. This surge necessitates advanced management tools and capabilities to handle the sheer volume and variety of devices. null

Additionally, the proliferation of advanced cybersecurity threats requires robust, proactive measures to protect sensitive data and ensure network integrity. For instance, the average cost of a data breach in 2023 was $4.45 million, highlighting the financial risks associated with inadequate security measures. Managed service providers must continually upgrade their offerings, integrate cutting-edge technologies such as AI and machine learning for threat detection and response.

Moreover, businesses are increasingly seeking high-performance networks to support applications like video conferencing, virtual reality, and augmented reality, which demand low latency and high bandwidth. For example, the global average mobile download speed increased by 31% in 2023, underscoring the need for networks to keep pace with user expectations. Consequently, managed service providers must deliver comprehensive, real-time monitoring and support to meet these escalating challenges, making the management of Wi-Fi and LAN services an intricate and dynamic endeavor.

The importance of Managed Wi-Fi and LAN for enhancing user experience cannot be overstated. With two-thirds of customers prioritizing customer experience, the ability to deliver seamless, reliable connectivity becomes crucial for any business. Managed Wi-Fi and LAN services ensure robust network performance, minimizing downtime and optimizing speed, which directly contributes to a positive user experience. Moreover, 18% of customers are willing to pay a premium for superior connectivity, underscoring the potential for increased revenue through enhanced services. Conversely, the stakes are high, as 92% of customers will stop considering a brand if they encounter more than two negative experiences. By investing in high-quality managed Wi-Fi and LAN solutions, businesses can significantly improve customer satisfaction, foster loyalty, and ultimately drive growth.

The Significance of Expertise in Service Providers

The success of a Managed Wi-Fi service hinges on the expertise of the service provider. From designing and implementing the network to ensuring security and scalability, a proficient service provider plays a pivotal role. Choosing a knowledgeable partner becomes crucial in delivering consistent, reliable connectivity.

The evolution of Wi-Fi technology has brought forth Wi-Fi, 6E and extending to Wi-Fi 7, promising faster speeds, increased capacity, and improved performance. Enterprises should capitalise on these advancements, leveraging the latest technology to offer a better user experience to their customers.

Tailoring Managed Services

The requirements for managing Wi-Fi networks differ based on the size of the user base. Small, medium, and large enterprises have varying needs in terms of scalability, traffic handling, and security protocols. Managed services adapt to these diverse requirements, ensuring the network aligns with the organisation’s specific demands.

Seamless access to Wi-Fi networks is essential. Managed Wi-Fi services prioritise user experience by providing easy, secure connections. Additionally, ensuring comprehensive coverage across diverse environments – offices, public spaces, or remote locations – remains a cornerstone of these services.

The Role of OEM Selection by Service Providers

Managed service providers assume the responsibility of selecting the Original Equipment Manufacturer  to power the Wi-Fi infrastructure. Factors such as performance, compatibility, and future scalability influence their choice, impacting the network’s efficiency and reliability.null

Wi-Fi services have become indispensable in today’s digital landscape. From leveraging the potential of the latest technologies to tailoring services based on user needs, these solutions promise not just connectivity, but optimised, secure, and scalable networks. Choosing a proficient service provider ensures that businesses can focus on their core objectives while enjoying uninterrupted connectivity.

This structure provides a framework to elaborate on each section, incorporating examples, statistics, and case studies to enrich the content and engage the audience effectively.

Click here to know how we at Tata Communications enable the next wave of innovation with Managed Wi-Fi & LAN

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Simplifying, Securing and Scaling your multi-cloud connectivity https://www.tatacommunications.com/blog/2024/06/simplifying-securing-and-scaling-your-multi-cloud-connectivity/ Fri, 14 Jun 2024 05:49:27 +0000 https://www.tatacommunications.com/blog/?p=12713 In a landscape where cloud concentration is one of the top-five emerging risks, advanced connectivity solutions for enterprises are not just beneficial but absolutely essential. As cloud first and digital first technologies continue to evolve, they open new avenues to solve existing challenges and propel businesses towards a future where multi-cloud connectivity is the norm. Our earlier blog uncovered the imperative to address challenges intricately woven into the digital fabric of modern businesses – from unpredictable performance to complexities of multi-cloud management. Today, innovative solutions that go beyond standard software-defined cloud interconnects (SDCI) are emerging to address the myriads of...

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In a landscape where cloud concentration is one of the top-five emerging risks, advanced connectivity solutions for enterprises are not just beneficial but absolutely essential. As cloud first and digital first technologies continue to evolve, they open new avenues to solve existing challenges and propel businesses towards a future where multi-cloud connectivity is the norm.

Our earlier blog uncovered the imperative to address challenges intricately woven into the digital fabric of modern businesses – from unpredictable performance to complexities of multi-cloud management. Today, innovative solutions that go beyond standard software-defined cloud interconnects (SDCI) are emerging to address the myriads of challenges. These solutions are crafted to simplify, secure, and scale multi-cloud connectivity for enterprises.

In this blog, I highlight the need for multi-cloud solutions and the many benefits you can derive from it.

The urgent need for robust multi-cloud solutions

As enterprises increasingly rely on a variety of cloud services to drive their operations, there is a need for an integrated approach, one that prevents vendor lock-in and supporting compliance. Additionally, edge compute has become paramount. This reinforced strategy ensures businesses maintain continuity and resilience, even in the face of potential disruptions in any single cloud environment. Moreover, a well-orchestrated multi-cloud strategy can provide the agility needed to quickly adapt to changing market conditions and technological advancements, thereby offering a competitive edge in the digital marketplace.

Performance and flexibility are the primary drivers for adopting a multi-cloud infrastructure by enterprises. In fact in a study published in Statista, 35% of respondents cited these factors for their immediate multi-cloud adoption, underscoring the importance of cloud strategies that not only improve resilience but also provide the agility to respond to dynamic business needs and technological changes.

Embracing a multi-cloud approach further allows organisations to selectively leverage the unique strengths and specialised capabilities of different cloud providers. This maximises performance, cost-efficiency and fosters innovation by facilitating the integration of advanced technologies across various platforms. As businesses continue to navigate the complexities of cloud integration, the importance of developing comprehensive multi-cloud strategies that prioritise flexibility, scalability, and security cannot be overstated. This strategic focus is essential for any enterprise aiming to thrive in the digital era and leverage cloud computing to its fullest potential.

Let’s look at how enterprises are scaling their business by adopting the right multi cloud framework.

Reliable and efficient multi-cloud architectures

In the same report, almost 34% of businesses highlight reliability as a crucial component of their operational strategies. Ensuring a reliable and agile connectivity involves more than merely linking various cloud services; it requires the creation of a cohesive, optimised environment capable of dynamically adapting to fluctuating data loads and computing demands. Central to this approach is the implementation of high-performance connections and strategically positioned points of presence, which are essential for ensuring consistent and predictable network behaviour. Manufacture

Zero downtime and dependable application performance

Over the last few years, about 67% of the enterprise infrastructure has shifted to cloud-based systems, reflecting significant digital transformation of business operations. This move is supported by service providers who guarantee robust, continuous operations, assuring 100% uptime on Service Level Agreements (SLAs). These providers are adept at delivering high predictability and seamless performance, which are key requirements for mission-critical applications. Service providers achieve this by positioning connection points strategically near major cloud services to minimise latency and integrating specialised WAN services. See how we improved the customer agent productivity for a leading global Contact Centre company.

This configuration reduces latency for swift data transfer and enhances the overall connectivity between various cloud platforms and users, ensuring that enterprises can rely on consistent and uninterrupted service availability.

Swift cloud connections with streamlined setup

Modern cloud connectivity solutions prioritise simplicity, enabling users to configure and establish connections within minutes via intuitive platforms. With nearly 92% of businesses embracing multi-cloud strategies, these solutions offer on-demand bandwidth and flexible billing for enhanced cost efficiency. They facilitate real-time adjustments to virtual network functions and bandwidth scaling, empowering users to adapt quickly. The ability to configure virtual network functions and scale bandwidth swiftly provides users with unparalleled control over their cloud environments.Cloud palm

End-to-end observability and cost efficiency

Advanced cloud connectivity solutions provide comprehensive insights like configuration, capacity, and performance metrics, enhanced operational efficiency, and significant cost advantages. By working with well-established managed service providers who provide cloud connectivity solutions, businesses can achieve greater observability and optimise costs. Egress costs are reduced by 25-40%, while flexible billing options, including pay-per-use models, ensure further cost efficiency. The architecture of the solution is extremely important and needs to be designed to simplify the complexity of managing connections across multiple clouds. Additionally, a daily billing model offering can also enable businesses to manage costs, provide greater control and transparency over expenditures.

Getting it right

Tata Communications IZO™ Multi Cloud Connect adopts the right multi-cloud framework, helping enterprises achieve the above-mentioned benefits. It is globally available, ensuring a robust presence in key markets and cities. The expansive reach includes financial and technological hubs, establishing Tata Communications as a reliable partner on the international stage.

The platform provided meanwhile simplifies each step – from ordering to designing in under 10 minutes to provisioning– empowering you to take charge of your connectivity needs. So, stay connected, stay secure and embrace a future where multi-cloud connectivity is not just possible but simplified, reliable and scalable.

Tata Communications continues to be recognised as a Leader in the 2024 Gartner® Magic Quadrant™ for Global WAN Services for the 11th consecutive year.

Click here to find our more about IZO Multi Cloud Connect.

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How to Spread Your Wings in The Year of The Digital Dragon https://www.tatacommunications.com/blog/2024/04/how-to-spread-your-wings-in-the-year-of-the-digital-dragon/ Mon, 22 Apr 2024 02:00:35 +0000 https://www.tatacommunications.com/blog/?p=12472 Roughly a decade ago, Gartner Research coined the term ‘Digital Dragon’- referring to enterprises that enabled radical digital disruption across industries and geographies. In their landmark report, Gartner identified the key characteristics underpinning the Digital Dragon, including the ability to build and orchestrate platforms and ecosystems, and the ability to analyse and monetise Big Data by using AI. Some of these have become the mainstays of how we navigated the pandemic and bounced back stronger for the future. Now in 2024 Asia is emerging as the powerhouse engine of global economic growth. With it being the very special and auspicious...

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Roughly a decade ago, Gartner Research coined the term ‘Digital Dragon’- referring to enterprises that enabled radical digital disruption across industries and geographies. In their landmark report, Gartner identified the key characteristics underpinning the Digital Dragon, including the ability to build and orchestrate platforms and ecosystems, and the ability to analyse and monetise Big Data by using AI.

Some of these have become the mainstays of how we navigated the pandemic and bounced back stronger for the future.

Now in 2024 Asia is emerging as the powerhouse engine of global economic growth. With it being the very special and auspicious year of the Dragon, it is interesting to look back and see how Digital Dragons have progressed in the region. At the time Gartner carried out their research, these organisations were at the forefront of digital innovation, technology, and transformation. Today, with the advent of generative AI and the increased excitement for all things technology to drive operational resilience, businesses are expected to deliver growth amid an array of challenges.

For example, business ecosystems have evolved vastly over the last few years to become highly complex and integrated, and value chains have increasingly become non-linear. These ecosystems have also become ‘hyperconnected’ with increasing reliance on immersive interactions between employees, partners, suppliers, customers, and other ecosystem partners. The last two years have highlighted that ecosystem-wide agility is as important as a company’s internal strength.

The democratisation of Generative AI and the speed it affords all of us has been a major tech equaliser. We are seeing increased adoption of AI to enhance decision-making processes, automate mundane tasks, and improve overall efficiency.

In emerging markets, AI is becoming a transformative force, particularly in sectors such as healthcare, finance, and agriculture. It has been the main subject but how it will transform businesses and the world along with it is yet to be seen. I believe, it will continue to accelerate and move to the next wave rather rapidly.

AI is obviously the topic of the year, and perhaps for the whole of the coming decade, but are there other aspects of digitalisation that these “dragons” will need to excel at to keep their edge?

That leads us to another trajectory that is on its upward trend – Security.

As we connect more people and things in the hyperconnected ecosystem, attack surfaces increase and consequently, cyber-risks will increase manifold. The average cost of a data breach increased to $4.35 million in 2022. Enterprises will also need to ensure that they have robust guardrails to mitigate risks from the transformative impact of AI. The rapidly increasing sophistication on either side will lead to stronger impact and evasion tactics. Apart from this, an increase in IoT (connected devices) also equates to a larger potential for risks and vulnerabilities at play.

So, what can organisations do during their digital transformation journey to be successful?

The convergence of infrastructure and security solutions will create a more sustainable set of IT operations for enterprises and governments alike. They will also augur well for a more digital approach to a more sustainable world.

Digital solutions offer a world of unparalleled opportunities. A strong digital core can be both transformative and regenerative. Digital solutions to unlock human potential and improve productivity – severalfold.

Technology becomes the key differentiator across levers. To create capabilities and leverage technology to its fullest potential, organisations need to adopt an end-to-end approach that impacts the entire value chain and the organisation as a whole. Building the right skill sets will be crucial in achieving this goal.

Several key trends will define successful corporate strategies going forward. These include tapping into the immense potential of generative AI and the critical importance of a holistic security infrastructure. Most notably, there is the need for a “constant cycle” of introspection, innovation and technology embracement to stay ahead of the competition.

As the pace of innovation continues to accelerate, there will also be a growing demand for high-speed reliable networks and growth is expected to be 15.5% up to 2026. With the pace of innovation continuing to accelerate, I expect businesses to increasingly focus on ‘future-ready’ networks that offer the ability to introduce new services quickly, effectively and securely.

The next generation of connectivity is all about flexible options that serve a variety of business needs. As such, we will see more hybrid and multi-cloud deployments, which enable greater agility and business resiliency. Whether you are looking to transform your business into one of these dragons, or simply partnering with one, be ready to take flight and soar. Keeping up with the times requires a commitment to continuous adaptation and a willingness to be agile and embrace new technologies and solutions.

Find out more about Tata Communications network solutions here.

You can also tune in to the Empowering Tomorrow podcast where Genius shares ‘Enterprise Technology Trends in 2024’ and listen to even more podcasts from Tata Communications business leaders, here

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Multi-cloud: A business imperative and cloud transformation essential https://www.tatacommunications.com/blog/2024/03/multi-cloud-a-business-imperative-and-cloud-transformation-essential/ Wed, 20 Mar 2024 01:30:01 +0000 https://www.tatacommunications.com/blog/?p=12423 Companies are rapidly transitioning to multi-cloud adoption, with integration rates of 80% across their businesses, marking a move away from traditional single cloud models and signalling a shift to diversified cloud use cases. Notably, 78% of these businesses are using more than three public clouds. This trend highlights the need for multiple clouds and different cloud service providers for purpose-specific outcomes. As the multi-cloud infrastructure continues to evolve, enterprises are positioned to maximise returns on their cloud investments, encouraging innovation, agility, and competitiveness in an increasingly digital landscape. Improved flexibility, strategic cost management, and efficient risk mitigation are some of...

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Companies are rapidly transitioning to multi-cloud adoption, with integration rates of 80% across their businesses, marking a move away from traditional single cloud models and signalling a shift to diversified cloud use cases. Notably, 78% of these businesses are using more than three public clouds. This trend highlights the need for multiple clouds and different cloud service providers for purpose-specific outcomes.

As the multi-cloud infrastructure continues to evolve, enterprises are positioned to maximise returns on their cloud investments, encouraging innovation, agility, and competitiveness in an increasingly digital landscape. Improved flexibility, strategic cost management, and efficient risk mitigation are some of the essentials for seamless adoption of multi-cloud, with influencing factors including compliance with global regulatory requirements and addressing ever evolving challenges in today’s dynamic business environment.

Cloud computing and DevOps have changed business operations, so choosing the right cloud infrastructure is critical. While every cloud infrastructure offers distinct advantages, there’s a bone of contention between multi-cloud and hybrid cloud. Multi-cloud deployment increases flexibility, scalability, and accessibility to the latest technologies from leading providers. On the other hand, hybrid cloud solutions provide greater ownership over specific IT infrastructure elements.

Hybrid and multi-cloud

Hybrid cloud and multi-cloud are two distinct computing approaches, each designed to address specific organisational needs. Hybrid cloud combines at least one private or on-premises component – datacentres – with public cloud. Hybrid cloud offers benefits of multiple types of cloud environments for greater efficiency and functionality. The choice between the two depends on an organisation’s objectives.

A multi-cloud approach combines the capabilities of various types of public cloud architecture while allowing each of the cloud types to focus on specific tasks. Unlike hybrid cloud, which depends on interconnectivity, multi-cloud operates and manages data, processes, and workloads independently. This results in greater flexibility and agility. Moreover, multi-cloud environments enhance resilience and redundancy, as workloads can be distributed across multiple cloud platforms, ensuring business continuity and disaster recovery. However, hybrid cloud offers the advantage of handling sudden spikes in demand by easily shifting to a public cloud environment from the private cloud and helps keep sensitive data on premises.

Key benefits of multi-cloud

When considering multi-cloud adoption, there are several benefits that organisations obtain to successfully improve their operations and achieve strategic goals. Here are some key benefits:

  • Flexibility: Multi-cloud gives organisations the flexibility to choose services from a variety of cloud providers, ensuring they best match specific business requirements.
  • Agility: Adopting multiple cloud vendors increases agility, enabling faster solution development, reducing time to market, and fostering innovation.
  • Quick time to market: The agility of multi-cloud ensures rapid deployment from identifying business needs to secure solutions, enabling faster time to market.
  • Cost optimisation: Choosing from multiple cloud providers results in cost efficiencies, especially advantageous in situations requiring high storage costs.
  • Built-in redundancy: Multi-cloud architecture by its very nature adds redundancy across global providers, ensuring flexibility and availability during downtime.
  • Technology portability: Multi-cloud supports technology portability, providing platform-agnostic solutions hosted on the provider of choice and seamless migration between providers for increased flexibility and simplified management.

As the multi-cloud paradigm continues to evolve, it will be a catalyst for innovation that enhances agility and competitiveness in a dynamic and ever-expanding digital realm. Essentially, businesses are poised to optimise their cloud investments and plan for a future defined by continued growth and success.

However, the road to multi-cloud success does come with a set of challenges. Firstly, the shift to multi-cloud can prove to be complex and overwhelming for various organisations, especially those which are still largely reliant on legacy systems, processes, and methodologies. Also, diverse, and disparate infrastructure make the transition painful, compromising visibility, availability, and performance. All this can lead to poor user experience, decreased efficiency, and cost escalations. But, with smart planning and strategic technology partnership, organisations can address these challenges and the benefits of multi-cloud adoption will far outweigh potential drawbacks.

 

“The significance of the role of a technology partner cannot be overstated in a company’s cloud transformation journey.”

By bringing in technology specialists with domain expertise, industry knowledge, and comprehensive cloud and network solution suites, enterprises can focus on their core competencies and business objectives while the technology partner oversees all cloud deployments and implementations. This is where Tata Communications comes in with its full stack of solutions catering to ‘to, for and between the cloud’.

Embarking on the multi-cloud journey with Tata Communications

Tata Communications recognises the significance of multi-cloud connectivity and is actively improving its capability to drive the next wave of cloud connectivity. Tata Communications IZO™ Multi Cloud Connect built on our global digital fabric is designed to scale at ease. With expertise across the entire network transformation ecosystem, we have a proven track record of empowering businesses to accelerate, scale, and enhance the performance of their digital initiatives. Our focus is on ensuring that the chosen cloud environment prioritises reliability, agility, and efficiency.

So kickstart your multi-cloud journey with Tata Communications by crafting a meticulously aligned migration strategy. Our experts provide a planned approach to migrate, operate, and innovate on the cloud, safeguarding your business from unexpected cost increases and operational risks. You can also try out the solution on a 14-day free trial period.

Explore Tata Communications multi-cloud services here.

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SASE: An integrated network and security imperative https://www.tatacommunications.com/blog/2024/03/sase-an-integrated-network-and-security-imperative/ Thu, 14 Mar 2024 03:30:16 +0000 https://www.tatacommunications.com/blog/?p=12415 The journey towards an integrated enterprise posture is continuous. As this evolution takes place, the Secure Access Service Edge (SASE) framework adapts accordingly. In the past, meticulously defined network perimeters safeguarded offices, users, and on-premises applications within a corporate network. One of the IT team’s major responsibilities was ensuring secure connectivity to public and private networks, typically achieved with firewalls at the perimeter. However, the landscape has shifted, with cloud infrastructure surpassing on-premises spending and digital transformation necessitating ubiquitous access to applications. Traditional perimeter-based security is no longer sufficient, leading to the emergence of SASE – a framework that converges...

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The journey towards an integrated enterprise posture is continuous. As this evolution takes place, the Secure Access Service Edge (SASE) framework adapts accordingly. In the past, meticulously defined network perimeters safeguarded offices, users, and on-premises applications within a corporate network. One of the IT team’s major responsibilities was ensuring secure connectivity to public and private networks, typically achieved with firewalls at the perimeter.

However, the landscape has shifted, with cloud infrastructure surpassing on-premises spending and digital transformation necessitating ubiquitous access to applications. Traditional perimeter-based security is no longer sufficient, leading to the emergence of SASE – a framework that converges wide area network (WAN) edge capabilities like software-defined WAN (SD-WAN) and network security functions into a single unified cloud delivered architecture to meet the dynamic, secure access needs of modern organisations. The concept of SASE has evolved in response to the evolving technology and business landscape.

The key drivers of SASE

The demand for uniform policies, governance, and regulatory compliance across network and security is intensifying as applications migrate to the cloud, rendering traditional perimeter-based models obsolete. Hybrid working, mobility, and increased cloud adoption are also disrupting conventional security, leading to breaches anywhere. To adapt to this paradigm shift, SASE advocates moving security controls to the cloud , consolidating and unifying security and network functions in an efficient as-a-service model.

Enterprises seek SASE for streamlined complexity, heightened speed and agility, and enhanced cloud networking, converging networking and security to address contemporary challenges such as supporting and securing cloud applications and remote workers. SASE ensures future-proof outcomes by integrating SD-WAN and various core components like SWG, CASB, ZTNA, and FWaaS into a unified cloud-delivered architecture. Delivered primarily as-a-service, SASE simplifies operations by merging networking and security services into a cohesive, identity-driven, real-time context and policy-based framework.

Partnering with an MSP: The Tata Communications edge

While implementing SASE is vital for businesses, they should focus on core competencies and consider partnering with technology experts for seamless deployment. Also, implementing organisation-wide SASE comes with its share of challenges which enterprises often find difficult to navigate, especially when doing it in house (DIY) or with the help of point solution vendors. These implementational challenges include integration with existing systems, siloed network and security teams, inadequate understanding of the evolving technology landscape, and the lack of an all-in-one, unified packaged SASE solution.

This is where utilising the capabilities of managed service providers (MSPs) offers advantages like adaptability, expertise, and unified management, streamlining processes and providing continuous support. This approach reduces costs, optimises resources, and empowers in-house IT teams for strategic tasks. MSPs provide end-to-end solutions, preparing enterprise IT for future challenges.

“According to a recent Tata Communications commissioned study with Omdia & Telecoms.com, about 50% of enterprises rely on service provider partners to manage their SASE initiatives, and only 3% do it fully in house.”

Enterprises rely heavily on their SASE partners for managing network and security policies, strategic integration, and digital transformation. Factors or requirements that drive enterprises to partner with MSPs for their SASE needs include:

  • Remote worker connectivity
  • Simplified and integrated security models
  • Consolidated network and security platforms and policies

 

Given the significance of strategic SASE-focused technology partnership, future-facing enterprises must join hands with specialists such as Tata Communications. Tata Communications provides cloud-delivered security and network services that are fit for not just today’s requirements but also for what the future has in store. Our managed SASE solutions offer cloud-delivered tools that combine SD-WAN and security service edge (SSE). As managed SASE service providers, our hosted SASE solutions offer several advantages for organizations. Here are a few:

  • Combined network and security expertise and support
  • Unified and proactive 24/7 monitoring and management
  • Scalability and flexibility
  • Reduced operational complexity
  • Global presence and performance
  • End-to-end observability through TCx management portal

 

A glowing success story

Tata Communications recently helped a FMCG company to modernise their network and connectivity. The client desired a MSP to unify their internet broadband, SD-WAN, and SSE, aiming to replace MPLS circuits with Tata Communications’ internet broadband. They sought a single vendor for SD-WAN/SSE solutions across all sites, aiming to streamline their network setup, which involved a mix of MPLS, internet broadband, Versa SD-WAN, and VMware/VeloCloud SD-WAN with a designated MSP. Challenges included managing disparate technologies, distributed SLA ownership, and difficulties aligning with a forward-looking “internet first” roadmap.

Tata Communications offered the client fully managed services, featuring Hosted SASE (based on Versa technology) and IZO Internet WAN for network underlay. The client benefited from enhanced network underlay performance with SLAs and consistent SD-WAN and SSE cloud security services. The solution improves flexibility and user experience for internet breakout at sites, avoiding internet traffic backhaul to datacentres. This will help to reduce operational complexities, decrease downtime, and improve support correspondence through a single MSP and vendor. The consolidated and simplified solution promises a lower total cost of ownership (TCO) with optimal performance and improved visibility.

Tata Communications’ Hosted SASE solutions include ownership of regional POPs for comprehensive visibility and consistent user-level policies. They feature a unified analytics platform for advanced insights and the TCx portal offering end-to-end customer journey visibility. Additionally, expert-led POC expertise showcases key SD-WAN and security use cases. The company’s unique selling proposition as an MSP reinforces its ability to address holistic expectations and smoothen customers’ SASE journeys.

To learn more about Tata Communications’ SASE offering, click here.

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MPLS to Internet Connectivity: French Enterprises Making the Switch https://www.tatacommunications.com/blog/2024/03/mpls-to-internet-connectivity-french-enterprises-making-the-switch/ Tue, 12 Mar 2024 01:30:42 +0000 https://www.tatacommunications.com/blog/?p=12431 In recent years, a growing number of enterprises have been making a significant shift in their networking infrastructure. They are moving away from MPLS (Multiprotocol Label Switching) connectivity and opting for internet connectivity instead as a transport network also called underlay and replace the MPLS function of connecting sites with a virtual network based on SD-WAN technology also referred to as overlay. The primary driver of this change has been cost savings, as internet connectivity is notably more budget-friendly compared to the traditional MPLS services. However, as enterprises consider making this transition, there are several key considerations and consequences they...

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In recent years, a growing number of enterprises have been making a significant shift in their networking infrastructure. They are moving away from MPLS (Multiprotocol Label Switching) connectivity and opting for internet connectivity instead as a transport network also called underlay and replace the MPLS function of connecting sites with a virtual network based on SD-WAN technology also referred to as overlay.

The primary driver of this change has been cost savings, as internet connectivity is notably more budget-friendly compared to the traditional MPLS services. However, as enterprises consider making this transition, there are several key considerations and consequences they need to bear in mind.

One of the most compelling reasons behind the transition from MPLS to internet connectivity is cost. MPLS has long been the go-to choice for enterprises due to its reliability and security features. However, these advantages come at a premium, often making it too costly for many businesses to implement extensively. Internet connectivity, on the other hand, provides a more affordable alternative, making it an attractive option for companies looking to reduce their networking expenses.

While cost is a significant motivator, it’s essential for enterprises to consider the trade-off between reliability and savings. MPLS is renowned for its reliability and predictability, as it provides dedicated, private connections that are not as susceptible to congestion or performance issues. In contrast, internet connectivity is a shared medium, which can lead to variability in performance and reliability.

Another crucial aspect to keep in mind is security. MPLS provides a more secure network due to its private nature..

The role of SD-WAN

Mitigating the caveat above is the role of the SD-WAN overlay.

Since Internet connectivity comes in all shapes and forms (and costs) one of the key advantages of SD-WAN is the ability to use the right kind and number of Internet access depending on budget and site criticality. For example, a highly critical side can use multiples SLA bound Internet links whilst a less critical site could only use one or two regular internet accesses.

Another key advantage is the ability to use the best performing link (Internet or MPLS) in real time for a given type of application. One link for example could be better for Office 365 traffic whilst the other one could be right for IaaS (Infrastructure-as-a-Service) connectivity. All this is done in real-time considering the availability of each link. The main advantage of this approach is to move away from “Active-Backup” setup where a link is almost never used and instead have an “Active-Active” setup.

In this configuration, the availability on the Internet links is crucial since they are now business critical assets. In other words, if the Internet connections does not work, a company won’t be able to do any business. This is where security features such as DDoS are very important.

In a world where more and more services are consumed from the cloud in the form of IaaS or SaaS, one could argue the usefulness of investing in an overlay network that aims to connect sites together. This view, even if possible in the very long term, has to be mitigated.

First and foremost, the SD-WAN that we take as a given today is not the SD-WAN that was available to us 5 years ago. For example, some features like On-Ramp access or Observability capabilities were not available back then. it will be exciting to see what will be the new features that will be part of SD-WAN 5 years from now.

Second, even if managing the Overlay is one critical role of the SD-WAN application, it is not the only one. For instance, even without Overlay the SD-WAN application can still be used to split traffic across several Internet links depending on their performance.

Lastly, for medium sites, the SD-WAN device is often used for network segregation, separating several VLANs or delivering local security features live firewall or IDS/IPS.

By utilising software-defined principles, SD-WAN provides organisations with increased flexibility, agility, and cost savings, making it a compelling alternative to traditional MPLS networks.

And with the increasing adoption of cloud services and multi-cloud environments, SD-WAN offers optimised connectivity to cloud platforms by dynamically routing traffic to the most suitable path, improving performance and minimising latency.

“Enterprises should also consider providers that embed sustainability into their services – for example through being able to transform existing MPLS devices into SD-WAN devices. This can help save a considerable amount of carbon emissions, given that most emissions occur during the manufacture and shipping of devices.”

Impact on Internet Security

With the SD-WAN transformation, one of the key benefits is that every site is now equipped with an Internet connection. This connectivity can be used in two ways:

  • As a Transport: in this case the Internet links are used to create the overlay network replacing the legacy MPLS
  • As a Destination: since there is local route to the Internet, there is no more need to back all the Internet traffic to a central hub, it can be sent to the destination directly.

 

This second use cases brings a key security challenge, since all the sites have now an Internet access, they need to have a string Internet Security posture. For a company with hundreds or thousands of sites, deploying a security device at each location would not be a financially sound option. This is way in the recent years the Security Service Edge (SSE) providers have seen such an increase in their activities.

Instead of applying security rules locally, all Internet-as-a-destination traffic is sent to the SSE (Security Service Edge) cloud where security rules such as Web Filtering, Threat Management, Firewall and more are enforced in the cloud. This approach has multiple benefits, the main one being that all sides are protected by a consistent security policy that can even be used by roaming users working from anywhere.

This combination of SD-WAN and SSE is what is called SASE (Secure Access Service Edge) also defined as the convergence network and security as a service capability.

Choosing the Right Provider

As businesses consider the transition to internet connectivity, it’s vital not to solely focus on cost. There are numerous internet service providers, each with their own strengths and weaknesses.

When talking about SASE, there are two main approaches:

  1. Single vendors: using one technology provider for both SD-WAN and SSE
  2. Best of breed: using one technology provider for SD-WAN and another one for SSE

 

The second approach has the benefit of being able to choose the right technology that address a specific need without the “rigidity” that comes with using a single technology. From there, it will be the provider responsible to present the customer with a unified SASE portal.

Choosing the right provider is a strategic decision that requires careful consideration. Enterprises should aim for a holistic approach and choose a provider that offers a “single pane of glass” solution. This means selecting a provider that offers a digital fabric spreading across a comprehensive set of services and features, rather than selecting the lowest-priced provider for each individual feature. This can simplify network and security management and reduce operational complexity, helping enterprises save both time and resources.

In addition, it’s important that enterprises ensure that their provider offers extensive coverage in the geographic areas where their business operates. A global or national provider with a robust network infrastructure can provide consistent and reliable connectivity across different regions.

Flexibility is Key for French Enterprises

While this shift is happening globally, French companies, in particular, have distinct characteristics in their approach to technological trends. French enterprises tend to be cautious adopters, preferring to closely observe the market to ensure that a technology brings value and cost efficiency before embracing it. This prudent approach can serve them well in assessing the benefits of moving from MPLS to internet connectivity.

French companies often emphasise flexibility and may desire the option of both MPLS and internet connectivity to meet their specific needs. By offering both MPLS and internet connectivity solutions, companies can have the best of both worlds and adapt their networking infrastructure according to their changing requirements as technology evolves.

For French companies, a cautious yet flexible approach is preferred, and Communications Technology (commtech) providers can help meet these unique needs by offering both SD-WAN and SSE services. For mid-sized companies, a managed or co-managed approach will give even more value by taking away the pain of managing the day-to-day activities whilst keeping control of rules and policies.

 

Find out more about our enterprise internet solutions here.

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The Connected Network That Matters on Women’s Day https://www.tatacommunications.com/blog/2024/03/the-connected-network-that-matters-on-womens-day/ Fri, 08 Mar 2024 11:04:52 +0000 https://www.tatacommunications.com/blog/?p=12456 As the Chief Technology Officer (CTO) at Tata Communications, where we primarily enable the digital ecosystems of global enterprises, I encounter connections everywhere. From the steady traffic of data packets to the invisible threads that tie businesses and customers together, networks are the lifeblood of our digital world. On International Women’s Day (IWD) today, though, I’d like to take the opportunity to celebrate a different kind of network – not one built of wires and code, but of mentorship, support, and empowerment for women in technology. The need to instill mentorship and sponsorship Now, per Deloitte estimates, the global tech...

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As the Chief Technology Officer (CTO) at Tata Communications, where we primarily enable the digital ecosystems of global enterprises, I encounter connections everywhere. From the steady traffic of data packets to the invisible threads that tie businesses and customers together, networks are the lifeblood of our digital world.

On International Women’s Day (IWD) today, though, I’d like to take the opportunity to celebrate a different kind of network – not one built of wires and code, but of mentorship, support, and empowerment for women in technology.

The need to instill mentorship and sponsorship

Now, per Deloitte estimates, the global tech workforce has seen a 6.9% rise in women’s participation and an 11.7% increase in their representation in technical roles from 2019 to 2022. Nevertheless, women in tech continue to face challenges in achieving and maintaining leadership roles..

Gender pay gap issues aside, McKinsey finds that only 52 women are promoted to managerial roles for every 100 men. With more reports showing that more than 50% are likely to quit before the age of 35, and 56% are likely to quit by midcareer, organisations need to act fast and implement cultural changes to retain more women.

“Here’s where mentorship, sponsorship, and genuine support can be crucial. Mentorship offers guidance and knowledge from experienced professionals, while sponsorship actively opens doors and advocates for your advancement. Together, they form a powerful force that can propel women forward in their tech careers.”

The mentor-mentee relationship is frequently advantageous for both – offering professional guidance, new insights, and mutual encouragement. And leading companies need to take steps to help women in technical roles connect with people with more experience, recognising that senior colleagues play an important role in the professional development of workers who are early in their careers.

In the professional life of early workers, direct managers often play an important role. They possess firsthand insights into the responsibilities and performance of employees, who may function as coaches, advocates or decision makers in advancing their careers. However, junior IT staff managers often lack sufficient training and expertise in management. Despite the best intentions, this can lead to inconsistent experiences for newly hired employees.

A supportive network does matter

My own journey (nearly three decades long) serves as a testament to the power of this ‘connected network’. As a young woman entering the tech industry, I was often the only woman in the room. But I was fortunate to have incredible mentors who believed in me, challenged me to grow, and opened doors I wouldn’t have found otherwise.

At Tata Communications specifically, they saw potential I didn’t yet see in myself. Their encouragement was instrumental in shaping my career trajectory as I steadily moved from Senior Vice President, Global Network Services to President, Global Network, Cloud and Data Center Services and currently, the CTO.

For me, mentorship provided a safe space to ask questions, seek advice, and navigate the often-daunting landscape of the tech industry. This while offering career guidance, technical support, and most importantly, the confidence and belief that I belonged in tech and could thrive.

That said, mentorship isn’t a one-way street. As women advance in their careers, they have a responsibility to pay it forward by becoming mentors themselves. Sharing our knowledge, experiences, and networks empowers the next generation and strengthens the connected web of support.

Inspire and be Inspired

To #inspireinclusion (borrowing the IWD theme this year) and create an equitable tech industry, it will require a collective effort. By strengthening the connected network of mentorship, support, and sponsorship, we need to ensure that every woman can connect, contribute, and lead in this dynamic and ever-evolving field.

According to a Women in Technology Survey conducted by Capital One, 75% of women who stayed in tech careers had role models at their companies, compared with a lower percentage (56%) who left. Clearly, instituting mentorship initiatives stands as one method for firms to improve the retention of women within their establishments. Sadly, less than a quarter of companies have pursued such measures.

Let’s commit then to build a network that matters, not just on IWD, but every day. Together, we can forge a future where technology reflects the diversity of the world we live in, and where every woman has the power to connect, create, and innovate.

Because, in the end, the most powerful connections are made of the human spirit reaching out to uplift and empower one another.

You can find more of my blogs on diversity and inclusion here.

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The Future of Network Evolution: Five Trends Driving Change in 2024 https://www.tatacommunications.com/blog/2024/02/the-future-of-network-evolution-five-trends-driving-change-in-2024/ Mon, 19 Feb 2024 01:30:08 +0000 https://www.tatacommunications.com/blog/?p=12410 In a decade of phenomenal transformation and transition, network design has evolved via game-changing technology – from multi-cloud connections to AI and machine learning – to build better, safer, more flexible, and more robust networks. Further, the public cloud accelerated rapidly, even during the pandemic, and the ongoing integration of private and public cloud, especially in industries like manufacturing and banking, will continue at a rapid pace. While traditional technology will remain an important core component of network deployment, next-gen technology is just around the corner, bringing with it on-demand, self-service, automation and expanding cloud connectivity. The focus on building...

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In a decade of phenomenal transformation and transition, network design has evolved via game-changing technology – from multi-cloud connections to AI and machine learning – to build better, safer, more flexible, and more robust networks. Further, the public cloud accelerated rapidly, even during the pandemic, and the ongoing integration of private and public cloud, especially in industries like manufacturing and banking, will continue at a rapid pace.

While traditional technology will remain an important core component of network deployment, next-gen technology is just around the corner, bringing with it on-demand, self-service, automation and expanding cloud connectivity. The focus on building resiliency into networks is especially top of mind for CIOs and CTOs, who have been surfing an enormous wave of constant change for the past few years. One important way to both build resiliency and stay ahead of the curve is to ensure your network evolves as quickly as enterprises do. Every CIO and CTO across industries needs to be mindful of these trends that will impact their businesses in 2024.

 

Consolidating Network Service Providers from Hundreds to a Handful

Analysts predict a consolidation in network providers is coming in the next two years. Enterprises also want to thin the herd and reduce the number of their network service providers to a smaller, select group. A lot of this has to do with simplifying tasks across the enterprise by reducing the number of different Network Service Providers they have to work with. At Tata Communications, we’ve found that customers are breaking down their overall network transformation conversations into “underlay vs. overlay,” seeking different solutions for the cable underneath and for the virtualized router network that sits on top of it. Previously, this was all tightly bound together. Now, a lot of our customers have two RFPs.

 

Equipment Manufacturers are driving this by just selling overlay solutions. And some customers like it this way; it feels easier to them. But if the underlay is not right, whatever you have on top isn’t going to work! Even the most breathtaking supercar (overlay) needs the grip of exceptional tires (underlay) to unleash its true performance. A lot of DIY underlay solutions end up with hundreds of suppliers, but enterprises are starting to see multiple issues with this kind of setup. These include the hidden cost of maintaining hundreds of contracts, finger pointing from local suppliers, the need to add another system integration layer to maintain such complex networks, and the lack of end-to-end SLA, to name a few. Most still want multiple providers to give them flexibility and access to more technology options, but only two or three, not hundreds. Tata Communications is one of those shortlisted providers who can help.

 

Using Common Cloud Landing Zones to Access Multiple Cloud Service Providers

The emergence of cloud landing zones is taking many of the pain points out of managing multiple providers. For users of public cloud services, multiple logins are the bane of their existence. Who hasn’t forgotten a password or had to log in again after being locked out? A well-designed cloud landing zone, which combines multiple functions in a central place, is the more intuitive starting point to access multi-account architecture, identity, resources, security controls and network activity logging.

 

Using AIOps to Become a Tireless Co-Pilot of your Network

Full automation and AI-driven networks will gradually become a reality as modern enterprises grapple with ever-expanding networks spanning continents and cloud services. Managing this sprawling complexity manually is unsustainable, riddled with human error and slow response times. This is where AIOps, the marriage of Artificial Intelligence and Operations, shines. AIOps acts as a vigilant sentinel, automating routine tasks, proactively identifying and resolving issues, and predicting potential problems before they cripple operations. AIOps excels in analyzing vast datasets from your global network and cloud deployments, gleaning insights hidden from human eyes. This translates to improved user experience, reduced downtime costs, and increased agility in responding to changing business needs.

 

Moving to a Multiple Clouds Environment

With more enterprises adopting multiple clouds for their applications, it’s time to address the challenges that come along with it: managing multiple cloud instances, dealing with siloed visibility, and facing those pesky performance issues. Add to these the high egress costs resulting from usage of multiple clouds. Tata Communications IZO Multi Cloud Connect, a software-defined cloud interconnect platform, gives enterprises greater agility and flexibility when they connect users, branches, data centers, clouds, and partners across the globe.

 

Identifying, and Eliminating, Hidden Costs

Multi-cloud, the combination of multiple public and hybrid cloud providers into a single architecture and deployment, has been a common thread in network design for the past few years. As enterprises continue to add multiple providers, they are also beginning to analyze their networks more critically. They have discovered hidden costs. One company we worked with realized that they were spending 25% of their budget on sending data packets outside the cloud, which is not something that you might expect. Also, the stark difference between public Internet egress versus private egress caught IT managers by surprise. Tata Communications IZO™ Multi Cloud Connect, tackles the architectural complexity, and gives you scalability and agility to set up instant cloud connections and helps you to reduce the egress cost.

 

Collectively, these five trends driving network evolution are all about making your network more efficient—for your users, for your customers and for your partners. In an environment of constant change, multiple providers, and hybrid solutions, it is important to analyze your network often to ensure it is the best fit for your business.

 

Learn more about Tata Communications network solutions.

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Unlocking new possibilities with Tata Communications and Oracle https://www.tatacommunications.com/blog/2024/02/unlocking-new-possibilities-with-tata-communications-and-oracle/ Mon, 05 Feb 2024 03:30:16 +0000 https://www.tatacommunications.com/blog/?p=12400 The ability to focus on strategic initiatives without having to struggle to solve day-to-day tactical collaboration issues can be a gamechanger for any enterprise. While Unified Communications-as-a-Service (UCaaS) has redefined the way businesses connect, collaborate, and thrive, there are still some aspects that can pose challenges. Increased Unified Communications (UC) adoption brings challenges of network vulnerability in terms of malware and virus attacks, which is why many businesses look to an Enterprise Session Border Controller (SBC) to keep their communications secure. As a member of the Oracle Partner Network (OPN), Tata Communications is working with Oracle to free clients from...

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The ability to focus on strategic initiatives without having to struggle to solve day-to-day tactical collaboration issues can be a gamechanger for any enterprise. While Unified Communications-as-a-Service (UCaaS) has redefined the way businesses connect, collaborate, and thrive, there are still some aspects that can pose challenges.

Increased Unified Communications (UC) adoption brings challenges of network vulnerability in terms of malware and virus attacks, which is why many businesses look to an Enterprise Session Border Controller (SBC) to keep their communications secure. As a member of the Oracle Partner Network (OPN), Tata Communications is working with Oracle to free clients from the need to implement and manage their Enterprise SBCs.

The importance of the Enterprise SBC in a UCaaS setup
UCaaS offers the unified approach to communication that is critical for business success by converging various communication channels into a single, integrated platform. It has several elements working in conjunction, of which Enterprise SBCs are an important unit. The Enterprise SBC is a specialised network device that is designed to provide security, reliability, interoperability, scalability, quality of service, and compatibility between different VoIP networks, including PSTN and UCaaS solutions. It helps to protect the VoIP network from threats such as Denial of Service (DoS) attacks and provides Quality of Service (QoS) features to ensure that voice calls are of high quality. Additionally, it helps to ensure compatibility between different VoIP networks, so that users can make and receive calls.

Challenges
While Enterprise SBCs are an integral part of the UCaaS, enterprises have to deal with certain complexities in implementing and managing these. These challenges are varied in nature.

  • Configuring the Enterprise SBC to seamlessly integrate with diverse devices, protocols, and communication systems that are part of the enterprise’s network environment and to allow for scaling needs careful planning.
  • Security concerns like safeguarding against cyberthreats and need for strong encryption and authentication methods, as well as regular software updates and patches, must be addressed so that confidentiality and integrity of communication is maintained.
  • Interoperability between diverse hardware and software solutions, as well as the ability to support a range of industry standards and communication protocols, must be ensured.
  • Other essentials are optimisation of Quality of Service, with proper bandwidth management and traffic prioritisation, as well as monitoring performance, ongoing maintenance, and addressing compliance and regulatory needs.
  • Implementation and operational costs must be factored in.
  • And lastly, ongoing training to keep the team up to date is crucial.

 

That sounds like – and is – a lot. Choosing the right UCaaS solution for your needs is important. Connecting this to your network with an Enterprise SBC is essential, to enable the UCaaS solution to offer agility, scalability, security, easy interoperability with communications of existing applications and systems and simplified administration, providing visibility and control, and ease of management.

The good news is, a service provider that partners with your UCaaS provider can take care of all of this, leaving you free to focus on your business. Tata Communications GlobalRapide Managed Services is a game-changer in your journey to UCaaS.

Vivek Kar, Global Product Management Head for Collaboration and Voice Solutions, Tata Communications says, “Our partnership with Oracle in various spheres is part of our mission to simplify business for our clients. This partnership for the Enterprise SBC as a service is one that can pave the way for organizations to achieve business success without having to worry about tactical processes like managing the Enterprise SBC.

Tata Communications GlobalRapide – managing Enterprise SBCs
Tata Communications GlobalRapide Managed Services consists of integrated managed services and automation tools to help enterprises migrate to UCaaS. Tata Communications monitors and manages Oracle Enterprise SBCs as part of the SBC-as-a-service component of GlobalRapide, thus giving you enhanced productivity, faster time to market, increased interoperability and assured reliability.

Why Tata Communications?
Tata Communications GlobalRapide delivers a fully managed, fully owned, end-to-end unified communication solution to help you move to cloud collaboration rapidly and seamlessly. Leveraging the Tata Communications’ global scale of deployment experience and network services built on a carrier Tier 1 infrastructure grade foundation – Global SIP Connect – you can be assured of committed quality of service, risk mitigation, security and regulatory compliance.

Learn more about Oracle Enterprise Session Border Controllers and Tata Communications GlobalRapide managed services.

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SASE: Implementational challenges and the best ways to overcome them https://www.tatacommunications.com/blog/2023/12/sase-implementational-challenges-and-the-best-ways-to-overcome-them/ Mon, 04 Dec 2023 09:24:45 +0000 https://www.tatacommunications.com/blog/?p=12360 Adoption of security access service edge (SASE) is the need of the hour for enterprises rather than a futuristic ambition. As discussed in our previous blogs of this ongoing series, SASE is the gateway to secure, evolutionary, and collaborative operations with a focus on value-based outcomes.   While managed service providers (MSPs) play a critical role in steering the SASE journey, enterprises should still be mindful of the implementational challenges. This blog will take a close look at the most common problems that impediment SASE implementation and the best ways to overcome them. Challenges of SASE implementation Despite being an obvious...

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Adoption of security access service edge (SASE) is the need of the hour for enterprises rather than a futuristic ambition. As discussed in our previous blogs of this ongoing series, SASE is the gateway to secure, evolutionary, and collaborative operations with a focus on value-based outcomes.

 

While managed service providers (MSPs) play a critical role in steering the SASE journey, enterprises should still be mindful of the implementational challenges. This blog will take a close look at the most common problems that impediment SASE implementation and the best ways to overcome them.

Challenges of SASE implementation

Despite being an obvious decision for enterprises, SASE implementation comes with its share of teething issues. Some inherent challenges include:

  • Complexity of managing networking and security integration into a unified SASE architecture.
  • Cost and time-intensive process of replacing existing legacy systems with a SASE framework.
  • Accommodating growing network traffic and user demands with effective scaling of the SASE solution.
  • Planning carefully to avoid vulnerabilities and breaches while shifting to a cloud-based model.
  • Ensuring seamless and consistent user experience across diverse locations and devices.
  • Meeting regulatory compliance requirements across different regions and industries.
  • Complexities of integrating SASE with existing IT infrastructure, applications, and services, requiring workflow changes.
  • Cost management and optimisation in the initial stages of SASE implementation.
  • Continuous and efficient monitoring and management of the SASE environment.

Choosing the right SASE vendors and solutions that align with an organisation’s needs and future goals is crucial, yet it can be overwhelming given the abundance of options.

“According to Omdia’s Cybersecurity Decision-Maker Survey, 2023, when practitioners were asked about their stage of adoption for SASE, more than 70% of respondents indicated they have some level of activity: widespread production usage, localized usage, or active pilot” – Fernando Montenegro, Senior Principal Analyst, Infrastructure Security, Omdia.

In the pursuit of meeting their networking and security objectives, enterprises often choose point solutions over end-to-end managed services. This can result in suboptimal SASE outcomes and future issues. Among the various SASE implementation challenges faced by enterprises, here are a notable few:

  • Inadequate collaboration: Enterprises often grapple with their security, network, and IT teams functioning in silos. The lack of real-time collaboration and joint decision-making set enterprises back considerably in their SASE endeavours. Merging networking and security teams into one IT team within a fully implemented SASE model is essential, regardless of the organisation’s size or working model.
  • Inconsistent architecture: SASE implementation can sometimes be plagued by a mismatch in policy making and enforcement. The cloud architecture is a key feature, but many solutions are not truly cloud-based, as vendors often build them from existing technology. They may provide SASE via public cloud, colocation centres, or both, in addition to virtual and legacy appliance architectures. This can lead to critical foundational flaws and architectural inconsistencies.
  • Integration and interoperability: SASE demands features that seamlessly integrate with other agents, diverse cloud gateways, and various proxy types for simplified deployments and a holistic solution. Patchworks of standalone products do not help the cause.
  • Skill gaps and organisational culture: Enterprises often face a dearth of relevant skills as conventional IT resources are found wanting when adopting and integrating SASE into the existing infrastructure. The problem is also compounded by occasional resistance and scepticism around the changes that SASE brings.
  • Distributed systems: Cloud-native SASE relies on its global network of cloud gateways (Points of Presence, or POPs) to ensure consistent application performance and quality for all users. Organisations can use their own gateways but may find it expensive, or they can opt for gateways from their SASE vendor or service provider.
  • Change management: Introducing a SASE solution often necessitates substantial alterations to entrenched corporate infrastructure practices. A poorly planned and hurried transition to SASE can impact productivity and collaboration, potentially creating security vulnerabilities until the new setup is fully established.

 

The best practices for implementing SASE

While there are some clear implementational challenges, they are not deterring enterprises from aggressively pursuing SASE in their quest for secure and seamless cloud-based operations.

Studies have found that in the last year, remote connectivity, network security, and cloud security have emerged as the key drivers of SASE adoption. Moreover, the strategic application of SASE is reaping rich dividends for enterprises in the form of IT operational efficiency, user experiences, security performances, and compliance. With so much to offer, implementational challenges should not hinder SASE adoption for forward-thinking enterprises. So, how do they overcome these barriers and successfully implement SASE? Here are the best practices to follow:

  • Assessment and planning: Start with a comprehensive assessment of your existing network and security infrastructure. Understand your organisation’s specific needs and goals before planning the SASE implementation.
  • Hybrid transition: Gradually transition to SASE to avoid disruptions. Consider a phased approach, starting with select locations or user groups to ensure a smoother migration.
  • Security: Prioritise security throughout the SASE implementation process. Implement zero-trust principles, strong encryption, and robust identity and access management.
  • Scalability: Plan for scalability to accommodate future growth and changes in network demands. Ensure your SASE framework can adapt to evolving business needs.
  • Integration strategy: Ensure seamless integration with existing systems, applications, and workflows. SASE should work harmoniously with your current IT environment.
  • Testing and validation: Conduct thorough testing and validation at each phase of the SASE implementation to identify and resolve any issues before they impact the entire organisation.
  • Disaster recovery and redundancy: Implement robust disaster recovery and redundancy measures to ensure business continuity in case of unexpected disruptions.
  • User training and feedback: Provide training and resources to educate employees about the new SASE environment, security protocols, and best practices. Also, gather feedback from users and IT teams to fine-tune your SASE implementation over time.
  • Compliance: Ensure compliance with regulatory requirements in all regions where your organisation operates. SASE should support compliance efforts with built-in features.
  • Partner selection: Finally, partner with a trusted SASE MSP that aligns with your organisation’s requirements and provides scalable solutions. Consider factors like global presence, security capabilities, and performance.

As we galvanise the future of technology-enabled workspaces, SASE will be an essential component for future-focused organisations. By eliminating key implementation challenges, enterprises will be well on the course to the road ahead- something we will explore in detail in our upcoming blogs.

To learn more about Tata Communications’ SASE offering, click here.

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Managed SASE: A holistic approach to securing and optimising networks https://www.tatacommunications.com/blog/2023/10/managed-sase-a-holistic-approach-to-securing-and-optimising-networks/ Mon, 16 Oct 2023 08:01:32 +0000 https://www.tatacommunications.com/blog/?p=12319 The global market for security access service edge (SASE)1 is projected to be worth almost $15 billion by 2025, registering a CAGR of 36% since 2021. This is not only indicative of the growing popularity of SASE but also the faith of forward-thinking organisations in its potential.  In this article, Rajarshi Purkayastha, Head of Pre-Sales, Americas at Tata Communications, explores how enterprises can get the most out of their SASE journey. Notable benefits of SASE include technological convergence, scalability, improved IT efficiency, risk reduction, and enhanced remote access security. However, reaping the benefits of SASE hinges on its strategic adoption...

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The global market for security access service edge (SASE)1 is projected to be worth almost $15 billion by 2025, registering a CAGR of 36% since 2021. This is not only indicative of the growing popularity of SASE but also the faith of forward-thinking organisations in its potential.  In this article, Rajarshi Purkayastha, Head of Pre-Sales, Americas at Tata Communications, explores how enterprises can get the most out of their SASE journey.

Notable benefits of SASE include technological convergence, scalability, improved IT efficiency, risk reduction, and enhanced remote access security.

However, reaping the benefits of SASE hinges on its strategic adoption by enterprises. The best practices of SASE adoption include establishing long-term goals, preparing for multi-cloud connectivity, focusing on secure branch networking, modernising applications, and tracking progress consistently. In short, SASE implementation calls for a strategical shift.

The good news is organisations can still implement its foundational elements swiftly and enhance them progressively. The essence of SASE lies in transformative change, and hence, it is not just revolutionary, but is evolutionary, as discussed in my previous blog.

Key challenges faced by organizations in their SASE implementation journey.

Carrying out SASE implementation relies heavily on how your IT and security teams are coordinated and your willingness or capacity to influence change alongside keeping up with the right harmony between your current and future network and security framework. There could be multiple challenges during the journey, some of the key ones are as below –

  • Change management: Implementing a SASE solution involves right migration and necessary changes to the existing infrastructure. This also involves working cross teams to ensure right benefit is achieved.
  • Compliance challenges: SASE implementation needs to ensure reliable network connectivity and maintaining compliance with data privacy regulations. This also needs the right knowledge and understanding while working on cross geography.
  • Right consultation and support: Organizations face challenges with identifying the right transformation approach, right platform or even enabling existing teams to tackle ongoing issues during their SASE journey.

MSPs are the crucial partners in the SASE implementation journey.

While enterprises gradually explore the SASE framework and adopt, the enterprise I&O leadership must realise that managed SASE services are based on the convergence of managed security services, managed network services, and managed WAN services. For overseeing a unified SASE solution, these services should be provisioned by managing on-site assets and cloud-based services from a managed SASE service provider.

Given the evolution of SASE and the critical role of MSPs in its implementation and management, the ownership model has also seen a change.

“For effective SASE deployment, the decisions of enterprise leaders must be in perfect harmony.”

The CISOs and I&O Directors are the key decision makers and aim to improve security controls, achieve better agility and scalability, and build long-term resiliency. Enterprise Architects and CIOs are also important decision influencers as aligning tech investments with business objectives and charting a growth trajectory are their essential considerations. In such a scenario, MSPs assume greater responsibility of accommodating the needs of organisation stakeholders and delivering holistic, tailormade SASE solutions for optimal outcomes.

Critical capabilities of SASE MSPs
Network Security
  • Assessing, planning, and setting up SD-WAN services
  • Setting up, modifying, relocating, and managing configurations
  • Proactive performance monitoring, alert management, and holistic issue resolution
  • Configuring policies, implementing rules, and managing the overall change
  • Continuous alert surveillance, managing incidents, and evaluating false positives
  • Rolling out soft clients and ZTNA agents

 

Multifaceted benefits of partnering with the right MSP in your SASE journey

SASE offers a range of benefits to organisations seeking a comprehensive and streamlined approach to network security and connectivity. Here are six key advantages of collaborating with a managed service provider for your SASE deployment and optimisation:

  • Scalability, agility, flexibility: MSPs can enhance the scalability of SASE deployment for enterprises by offering flexible options for choosing security and networking vendors, streamlining the process, reducing risks, and providing expert IT and security professionals. Improved flexibility, agility, and adaptability help businesses efficiently expand their SASE infrastructure while ensuring robust security and optimal performance.
  • Managing compliance and continuous improvements: Network teams need to upgrade themselves to learn about the traffic flows to ensure they are in line with corporate regulatory and compliance and importantly privacy norms. MSPs can enhance compliance and productivity by implementing robust security measures leveraging their comprehensive MSSP portfolio, ensuring data protection, and offering seamless access to resources. They enable remote work while maintaining regulatory compliance, reducing downtime, and streamlining operations, ultimately boosting productivity across the organization throughout your SASE journey.
  • The Right Integration and experimenting: MSPs excel in seamless integrations, addressing enterprise integration challenges and control issues during transformations. They stay updated on technology, offering customisable solutions, optimising configurations, and enabling easy integration of SASE features. MSPs experiment to find purpose-specific solutions, working iteratively to identify the best SASE solution for businesses before going for wide scale deployment.
  • Observability and metrics analysis: End-to-end observability and timely measurements of critical KPIs are key to the success of SASE. Achieving comprehensive observability is crucial, but no single OEM tool offers a holistic infrastructure view. MSPs enable enterprises to have a real-time, comprehensive visibility of the infrastructure, resulting in improved and faster decision-making and enhanced productivity.
  • Improved Operational Performance: Tailoring site architecture to personas improves network performance. SASE optimises performance, productivity, and security in a Wi-Fi 6/P5G ecosystem. MSPs can provide SASE services for end-to-end session security across diverse infrastructure, ensuring enterprise data protection and improved operational efficiency.
  • Managing Underlay and overlay: For enterprises, a superior overlay relies on a strong underlay. When developing the SD-WAN and SASE approach, it is essential to prioritise underlay quality to ensure a successful internet-and-cloud-first journey. This is where choosing the right MSP partner excels in managing both the underlay and overlay networks. The MSP can enhance network performance by bolstering the underlying infrastructure and integrating management of both underlay and overlay through a single managed service platform.

Ultimately, working with the right MSP helps in simplifying setup and management, offer specialised expertise, ensure cost savings, and provide flexible financial models. They ensure correct and up-to-date system configuration, address the challenge of finding skilled IT staff, and provide a seamless experience by integrating and tuning various technologies.

“A global provider can understand your scale, regulatory obligations, optimization, and holistic blueprint for the overall infrastructure, thus proposing the right implementation approach.”

With limitless potential, managed SASE service providers are poised to unlock value at scale and prove to be the mainstays of secured operations.

Looking forward

As we galvanise the future of technology-enabled work, SASE will be an essential component for future-thinking organisations. However, the path to implementation is fraught with challenges. In a recent survey conducted by Ecosystm2, almost 69% of the respondents noted that they expect their organisations to be affected by data breaches. It is thus paramount to choose the right MSP and forge a clearly thought-out partnership to optimise SASE.

In our next blog, we will delve deeper into most pertinent challenges on the path of SASE implementation and talk about the best practices to address them.

To learn more about how Tata Communications is helping enterprises achieve secure network transformation with SASE, click here.

  1. https://www.gartner.com/doc/4004092
  2. https://www.tatacommunications.com/resource/hyperconnected-ecosystem/connected-infrastructure/sase-empowering-the-distributed-enterprise/

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The new roles of manufacturers in the age of technology-enabled CX https://www.tatacommunications.com/blog/2023/10/the-new-roles-of-manufacturers-in-the-age-of-technology-enabled-cx/ Tue, 10 Oct 2023 08:22:18 +0000 https://www.tatacommunications.com/blog/?p=12168 The way manufacturers conduct business has changed dramatically. In this article, Ramesh Marimuthu, Vice President and Head of Americas Region at Tata Communications, explores how manufacturers are taking on new roles in the age of technology-enabled customer experience. Amid the accelerated shift to digital, manufacturers find themselves turning to direct-to-consumer (DTC) and e-commerce models to drive business. D2C ecommerce sales have more than tripled in recent years, jumping from $36 billion in 2016 to $128 billion in 2021 and are expected to reach $212.90 billion by the end of 2024, according to an eMarketer report published in March 2022. Cutting...

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The way manufacturers conduct business has changed dramatically. In this article, Ramesh Marimuthu, Vice President and Head of Americas Region at Tata Communications, explores how manufacturers are taking on new roles in the age of technology-enabled customer experience.

Amid the accelerated shift to digital, manufacturers find themselves turning to direct-to-consumer (DTC) and e-commerce models to drive business. D2C ecommerce sales have more than tripled in recent years, jumping from $36 billion in 2016 to $128 billion in 2021 and are expected to reach $212.90 billion by the end of 2024, according to an eMarketer report published in March 2022.

Cutting out distributors and retailers not only improves margins but gives manufacturers complete control over the customer experience. But with that comes an entirely new set of challenges.

“Not only are manufacturers having to take on new roles—from consumer marketing and sales to customer support and data management—but they’re having to do so at a time when consumer expectations are driving a new age of Customer Experience (CX).”

Here’s how technology is enabling them to do so.

Reaching customers where they are

Led by electric start-ups like Tesla, the automotive industry is beginning a gradual but significant move toward DTC ecommerce sales. The shift includes traditional powers like Ford, which is allowing some of its most popular models to be built and pre-ordered online.

This change requires manufacturers to embrace new technology for reaching and engaging consumers during the critical consideration phase. Chat apps, text messages, email, video and online calling will play a critical role in this effort.

“In addition to traditional digital marketing channels like websites, today’s most successful brands are engaging their customers and prospects with chatbots or even WhatsApp campaigns.”

A potential car buyer who used the online vehicle customization tool on a company website, for example, can receive an automated WhatsApp message with a special deal incentivizing them to complete the purchase.

What’s more, thanks to AI and machine learning, these marketing messages can be personalized to the consumer like never before.

This technology can tailor communications to the individual based off information they provide, purchase history, previous interactions with the brand and even publicly available profile data. The ability to customize this outreach forges deeper connections with customers and increases conversion rates.

Providing a consistent omnichannel experience

Accustomed to the superior digital experience delivered by the likes of Amazon and Walmart, today’s consumers—including B2B consumers—expect to easily and quickly find product details and answer questions on whatever channel they prefer. This requires manufacturers moving into the DTC space to manage sales and product information across an array of owned properties and third–party marketplaces.

What’s more, consumers expect to move back and forth between these channels: a shopper may conduct research on a brand’s mobile application, view purchase options on Amazon’s website and ultimately head to the company website to buy.

During the pandemic shutdowns, one forward-thinking retailer even launched a virtual shopping experience that allowed consumers to interact with a sales representative in real time via video stream. This strategy represents a future in which the traditional and digital shopping experiences will continue to both blend and fracture.

Providing a consistent experience across these various touchpoints is key to driving sales. But doing so requires the right technology. The right Product Information Management (PIM) system enables brands to easily distribute products across channels without the need to manually update disparate marketplace offerings.

Continuing engagement past the point of sale

The customer experience doesn’t end once the sale is made. Today’s manufacturer now has to provide ongoing product and service support.

Customers now have more power and autonomy in decision making. They have different modes of communication available to them and they can choose the way they want to interact with the product. They may choose to call in to a manned support center or engage with an automated chatbot online.

“In either scenario, automation is key. Automated call deflection tools are critical to easing the strain on human agents.”

Long call waits or incomplete answers to their questions will frustrate customers who have grown accustomed to the superior support of most major e-commerce platforms. And for those customers who prefer not to pick up the phone, automated support technologies like chatbots are critical to providing a helpful, efficient experience.

Connected devices and the rise of subscription services are also changing the long-term relationship between manufacturer and user. That includes drivers, who increasingly rely on data connectivity and subscriptions for in-car features. The automotive subscription services market is set to grow by $9.15 billion by 2024, according to a report by Technavio.

Securing data and positioning for further innovation

The collection and management of customer data is critical to building a unified product experience across all touchpoints. Insights gleaned from this data play a vital role in a company’s ability to personalize every aspect of the customer journey, from marketing to support to product design.

But companies must be careful about how they use and protect this data in a period of rapidly changing data privacy regulation. Manufacturers need the security, technologies and protocols in place to maintain consumer trust and avoid running afoul of regulations.

Securing and utilizing this data will only become more important as the digital shift continues to accelerate and technology develops. Positioning themselves to meet the expectations of customers in a rapidly evolving digital world requires manufacturers to make a fundamental shift in how they conduct their business. It also means building and mastering a complicated system of new technologies and capabilities, from tech support software to data security to customer relationship management tools and beyond.

Manufacturers who succeed in this new environment will be the ones who not only master these new functions but invest in the requisite technology infrastructure to support them.

To learn more about how to elevate customer experience in manufacturing, click here.

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Rethinking digitalisation and embracing customer centrality https://www.tatacommunications.com/blog/2023/10/rethinking-digitalisation-and-embracing-customer-centrality/ Mon, 02 Oct 2023 01:30:52 +0000 https://www.tatacommunications.com/blog/?p=12304 In today’s hyperconnected world, underpinned by the growing adoption of new technologies and connected experiences, the mantra “customer is the boss” has never been more on point. In this article, Divya Anand, Associate Vice President, APAC Marketing at Tata Communications, explores why, with the need for speed, agility, and efficiency in service, customer centrality is high on any corporate agenda. Customers are undoubtedly placing greater value on their overall experience in this omnichannel environment. Seven in 10 customers consider customer experience (CX) a priority over price and quality, according to a PwC report. At the same time, research in the...

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In today’s hyperconnected world, underpinned by the growing adoption of new technologies and connected experiences, the mantra “customer is the boss” has never been more on point. In this article, Divya Anand, Associate Vice President, APAC Marketing at Tata Communications, explores why, with the need for speed, agility, and efficiency in service, customer centrality is high on any corporate agenda.

Customers are undoubtedly placing greater value on their overall experience in this omnichannel environment. Seven in 10 customers consider customer experience (CX) a priority over price and quality, according to a PwC report. At the same time, research in the Time to Win study revealed that for 64 per cent of people, speed is just as important as price when making a purchase decision.

A 2023 CX trends report by Zendesk found that 80 per cent of business leaders are planning to increase customer service budgets over the next year, while 59 per cent of businesses in the Asia-Pacific are increasing their CX management investments to meet consumer needs, according to a CX Network report.

Leaders are committed to exploring new strategies to ensure that their CX is not just meeting changing consumer demands, but also surpassing them.

In our new podcast series, Empowering Tomorrow, we exchanged insights with industry leaders Selena Nimerick, Vice President, Customer Satisfaction & Quality Secure Power at Schneider Electric; Dharmesh Malhotra, Vice President, Customer Experience, ASEAN and Korea at CISCO Systems; and Ankur Jain, Associate Vice President & Global Head at DIGO on customer centrality and the importance of CX.

Here is a summary of the key talking points, including the strategies around catering to changing customer demands and how the digital experience has changed CX.

What is CX and why is it important?

CX refers to the entire customer journey, ensuring customers receive the best service, value and experience at any touch point. This encapsulates how the business engages with the customer, from the breadth of customer channels to the type of customer interactions.

By providing intuitive brand convergence, across all its communication platforms to to deliver new positive brand experiences, businesses can position themselves favourably developing stronger brand  affinity and customer retention and growth.

The convergence of digital experiences

The accelerated rate of digitalisation and the growth of digital experiences since the pandemic has  resulted in a remarkable shift in attitudes towards CX standards compared to previous trajectories.

An important facet of customer experience is speed to delivery. Today, customer tolerance levels for service inefficiencies have plummeted, and new digital experiences are significantly amplifying the importance of omnichannel communications.

What technological strategies can businesses use to improve CX?

Businesses are learning to adapt to an accelerated growth path in understanding and pivoting to customer requirements. The challenge for businesses is to balance addressing the unique pain points of each segment (B2C / B2B2C) while also delivering hyper personalised, intelligent efficiencies to drive instant epiphanies across both physical and digital realms.

This means adopting a design thinking approach and taking a closer look at the technologies that companies use – from APIs to advanced artificial intelligence solutions to predictive analytics. These help build a framework of proactive customer engagement initiatives that are immersive and experiential and drive sustainable growth.

Harnessing customer input for future success

An important but sometimes overlooked aspect of CX is customer feedback and input.

How can you effectively co-create with your customers? Start by taking a step back from the solution, outcome or experience that you wish to offer and set up a specific goal. This helps businesses formulate strategies more clearly to augment current processes and develop greater capabilities surrounding existing business solutions.

With CX playing out across millions of potential touch points, businesses must take action to enhance CX and deliver the optimal experience and service quality that customers now expect to receive. With business outcomes strongly tied to customer centrality, leaders need to rethink their CX strategies to ensure the business has the capability to drive success.

To learn more about what our leaders had to say, tune into our Podcast, Empowering Tomorrow, here and follow our podcast series on Apple Podcasts and Spotify to get notified on new episodes!  

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Moving to IZO™ Multi Cloud Connect is mission critical for enterprises https://www.tatacommunications.com/blog/2023/09/moving-to-izo-multi-cloud-connect-is-mission-critical-for-enterprises/ Thu, 14 Sep 2023 01:30:05 +0000 https://www.tatacommunications.com/blog/?p=12277 As cloud adoption continues to evolve, enabling agile, effective, performant and cost-efficient multi-cloud connectivity globally has become mission critical for enterprises. In this article, Hon Kit Lam, Vice President of Hybrid Connectivity Services at Tata Communications, explores this evolving cloud adoption and why moving to IZO™ Multi Cloud is mission critical for enterprises. In today’s world, almost all enterprises have more than one cloud provider, with more data than ever going to the cloud, particularly given the rise of work from anywhere and ubiquitous customer access. Research shows that more than 80% of enterprises now have more than one cloud...

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As cloud adoption continues to evolve, enabling agile, effective, performant and cost-efficient multi-cloud connectivity globally has become mission critical for enterprises. In this article, Hon Kit Lam, Vice President of Hybrid Connectivity Services at Tata Communications, explores this evolving cloud adoption and why moving to IZO™ Multi Cloud is mission critical for enterprises.

In today’s world, almost all enterprises have more than one cloud provider, with more data than ever going to the cloud, particularly given the rise of work from anywhere and ubiquitous customer access. Research shows that more than 80% of enterprises now have more than one cloud provider.

Having multiple cloud providers has many benefits, helping enterprises avoid vendor lock-in, manage risk and enhance the resilience of their operations. It also gives enterprises the flexibility to choose the best-suited services for their specific needs to optimise performance, while for global enterprises, using multiple providers allows them to distribute their applications and data across different locations, ensuring better redundancy and disaster recovery capabilities.

However, using multiple cloud providers presents several challenges like higher costs, and increased complexity when it comes to integration, with each cloud platform typically having its own unique interfaces, APIs, security protocols and management tools. Meanwhile, ensuring seamless data integration and interoperability across different cloud environments can be a significant challenge. While multi cloud can potentially offer cost optimisation opportunities, it also leads to increased complexities in tracking and managing costs across different providers.

In addition, enterprises using traditional network architecture for their cloud platforms are likely to run into performance challenges, since paths are not optimised to offer the requisite performance and reliability. While those using internet VPNs will also encounter difficulties, as internet VPNs typically provide limited site-to-site bandwidth, unpredictable performance, and high cloud egress costs.

Mission critical applications moving to the cloud

Mission critical applications are moving to the cloud, leading to higher demand from enterprises for multi cloud connectivity services. For example, the number of enterprises globally using software-defined cloud interconnects (SDCI) is expected to grow to 30% by 2024, up from 10% in 2020. A Gartner research report confirms this trend, estimating that enterprise spending on private connections to the cloud will reach 3.6 billion US dollars by 2026.

This makes security and performance a vital element for enterprises when it comes to multi cloud connectivity. However, there are several challenges with traditional cloud connect services, such as complexity in managing multi cloud connectivity, as well as a lack of traffic visibility, flexibility and agility.

Many enterprises are still undergoing their cloud journey and trying to navigate these challenges. Tata Communications has addressed this issue head on, offering a reliable, on-demand solution with reduction in TCO related to cloud networking.

“IZO™ Multi Cloud Connect, a software defined solution connects an enterprises’ data centres, branches, public clouds, private cloud and third-party network on-demand, providing customers with greater agility to connect their users, branches, data centres, clouds and partners across the globe.”

As a one-stop shop and end-to-end solution for enterprises, it provides on-demand, real-time, reliable and scalable multi cloud connectivity, making Tata Communications one of only a few companies in the global telecom industry capable of such a solution.

Designed to address the current challenges in the market, IZO™ Multi Cloud Connect is a PaaS-based service built on virtual connection and virtual network functions. This removes the complexity of sourcing and managing connections and hardware, providing enterprise customers with greater agility to connect everything globally, all one from a single provider.

Customers benefit from streamlined management and improved flexibility, and at the same time IZO™ Multi Cloud Connect also enables end-to-end predictable performance from branch to cloud, improving application performance and response time.

IZO™ Multi Cloud Connect also reduces egress cost by using dedicated connections from edge, leading to around 25% cost savings. It also provides a single pane of glass view to enable complete visibility into the network architecture for greater control and agility. It also leverages deterministic routing to ensure that performance is never compromised.

As the world rapidly moves towards internet-based and cloud-based infrastructure with mission-critical applications hosted on multiple clouds, enterprises are increasingly using multiple cloud providers for their applications. Therefore, having a solution which makes connecting to any cloud seamless – with performance and security at the heart of it – has become mission critical for enterprises.

To find out more about Tata Communications new IZO™ Multi Cloud Connect solution, click here.

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Building the G2C value chain with Cloud-First-Security-First approach https://www.tatacommunications.com/blog/2023/08/building-the-g2c-value-chain-with-cloud-first-security-first-approach/ Wed, 23 Aug 2023 01:30:38 +0000 https://www.tatacommunications.com/blog/?p=12268 India is transforming towards a digital, diverse, secure and inclusive economy and cloud computing is helping the country in bridging the digital divide, step by step. In this article, Rajesh Awasthi, VP and Global Head of Managed Hosting and Cloud at Tata Communications, explores how India is building the Government to Citizen (G2C) value chain with a cloud-first-security-first approach. Digital India Mission has transformed the delivery of government services to millions across the country. Now, this pioneering campaign is entering its next phase, to ensure the anytime, anywhere access to citizen services that an increasingly tech-savvy population expects. To rise...

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India is transforming towards a digital, diverse, secure and inclusive economy and cloud computing is helping the country in bridging the digital divide, step by step. In this article, Rajesh Awasthi, VP and Global Head of Managed Hosting and Cloud at Tata Communications, explores how India is building the Government to Citizen (G2C) value chain with a cloud-first-security-first approach.

Digital India Mission has transformed the delivery of government services to millions across the country. Now, this pioneering campaign is entering its next phase, to ensure the anytime, anywhere access to citizen services that an increasingly tech-savvy population expects. To rise to the challenge, government enterprises will need a fresh approach to digitisation.

Therefore, to create a nationwide digital infrastructure, allied with new tools and technologies – AI, Big Data and the Internet of Things [IoT] which will galvanise various sectors to improve the well-being of every Indian will require Government of India to build and sustain a robust digital architecture. This is where the cloud infrastructure takes the centre stage that forms the core of services delivered to citizens of India through multiple applications. These services are segregated into two major categories:

  1. Services directly consumed by citizens like health records for citizens, benefits for BPL families, applying for a passport and schemes for farmers.
  2. Services consumed by different Government departments like Procurement through portals for government departments and weather forecasting.

With cloud playing a major role in the digital journey of government enterprises, it becomes eminent that cyber security and data privacy plays an extremely critical role in ensuring that the customer data is safe from breaches.

“With multiple integrations and technologies on a cloud platform and rising sophisticated cloud threats, hackers can exploit vulnerability due to misconfiguration, weak or unauthorised access, malicious insider to compromise security controls, establish foothold and move laterally to exfiltrate sensitive data.”

Often, we have seen that the vulnerabilities in the application or infrastructure are exploited to gain access to customer data. This affects the confidentiality, integrity and availability (CIA) of citizens personally identifiable information (PII) or sensitive information of various projects under the State and Central ministries.

To overcome these challenges, Government of India will need to start by assessing and uplifting the digital posture of each concerned department, further enabling an interconnected ecosystem of government, private, and peering parties, and offering seamless and secure last mile for G2C services and support. All this while keeping the citizen’s data and identity safe.

Adopting a digital platform is prudent with a Cloud-Internet-Security-First approach – an integrated, scalable and resilient digital core that brings together the best of infrastructure, application, technology stacks and systems integration in a holistic manner to facilitate cohesive operations while meeting the various regulations and compliances and maintaining all security parameters across data privacy, residency, sovereignty and more.

A cloud first strategy will help government departments to build a centralised IT infrastructure which can optimise operations and reduce maintenance costs and downtime. It also helps build and deploy applications in a scalable manner using containers and microservices enabling government to launch new or enhanced citizen services in future. Therefore, it is extremely important that the design, deployment, and compliance of any cloud infrastructure hosting Government applications, should be of highest priority and certified by a competent authority.

The Cloud service provider should ensure that they offer a Sovereign Cloud Platform that provides an integrated hybrid-ready cloud platform, with the flexibility and control government wants along with the assurance of staying compliant with ever evolving regional and regulatory guidelines at all times. To safeguard the national interest, it’s important that foreign authorities have no access over the data and government organisations can physically visit data centres for auditing their assets to ensure the vulnerabilities are accounted for and rectified.

A dedicated Government Community Cloud (GCC) that is secure, efficient and outcome-oriented, is a composable way to drive digitisation where a dedicated, federated and secured cloud infrastructure has been created especially for government agencies. Hence, ensuring that government’s extremely sensitive and valuable data is safeguarded – with both user data and control meta-data deployed, monitored, and managed 100% in country and governed by the law of land. This is further complemented by an open API lead approach to accommodate different internal and external agencies for swift and secured digital interconnections.

“With ease of access through smartphones, tablets and laptops, the traffic to citizen-services workloads will only increase, resulting in greater need to set up mechanisms to counter cyber-attacks and other security threats.”

Making existence of a trustworthy cyber security infrastructure following the principles of security by design is a precondition for all e-governance initiatives.

Therefore, adoption of a security first strategy is essential to reduce and manage cyber risk. Cyber threats are getting more prevalent, and the scale and severity of attacks are getting more intense. The hyper connected digital environments have expanded the attack surfaces and vulnerabilities. A single security breach may lead to data loss, disruption of day-to-day operations and impact the credibility of the system.

The following best practices are recommended for cyber security that State and Central Governments should adopt to deliver services securely while leveraging cloud technology benefits.

  • With rising internal attacks from malicious insiders or compromised credentials, escalate security with SSO, MFA and privilege identity management to stop abuse from privileges, and attacks on admin accounts.
  • With politically motivated advanced persistent groups (APT groups) targeting Indian government-run services and infrastructure with distributed denial of services attacks, appropriate security controls to prevent DDoS attacks and ensure uninterrupted delivery of critical services must be deployed.
  • With fragmentation of cloud endpoints securing this diverse landscape will require multiple endpoint security controls including antivirus or malware protection, host-based intrusion prevention system (HIPS) and file integrity monitoring (FIM) that continuously monitors and verifies the integrity of files and configurations on servers, detecting any unauthorised changes or modifications to protect against tampering, data breaches, and unauthorised access.
  • To safeguard applications, governments can enforce application level micro-segmentation for cloud, SaaS and web applications. It can also govern cloud usage across different devices and help meet regulatory compliance and data privacy mandates.
  • Furthermore, governments can partner with cyber security service providers that can work as an extension of their SOC teams to integrate managed detection and response/SIEM solutions to quickly detect threats across the cloud estate, and automatically respond to them swiftly. The cyber detection and response services that leverage MITRE ATT&CK framework cyber threat intelligence and threat advisory can provide recommendations on preventing on-going attacks.
  • Uncover security gaps with vulnerability assessments that help identify misconfigurations, application-level code, configuration and design errors, REST API vulnerabilities, including secure code review and DAST to measure potential risks scores and prioritize security for higher risk assets. This further helps in adhering to regulatory compliance requirements.

The future of e-governance starts from how well streamlined, integrated and automated the government processes are, and how conveniently can they be used by citizens. Digital India will ride on the reach and access to citizen services and information – anywhere, anytime by the Indian citizens.

Tata Communications is on a mission to empower governments and enterprises build a resilient and self-reliant India by protecting the country’s critical infrastructure and systems that Indians rely on every day with smarter and secure solutions.

To learn more about how Tata Communications is helping governments and enterprises protect their critical systems and infrastructure, click here.

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SASE: An evolution, not just a revolution https://www.tatacommunications.com/blog/2023/08/sase-an-evolution-not-just-a-revolution/ Tue, 15 Aug 2023 01:30:09 +0000 https://www.tatacommunications.com/blog/?p=12250 Enterprises today are re-evaluating traditional networks and increasingly adopting new technologies such as software-defined wide area network (SD-WAN) for reliably connecting distributed resources. Massive network expansion and device proliferation is making cloud enablement, robust cybersecurity, and seamless orchestration and interoperability critical for organisations, especially in fragmented operational landscapes. In this article, Rajarshi Purkayastha, Head of Pre-Sales in the Americas for Tata Communications, explores the role of secure access service edge (SASE) technology for enterprises. SASE combines security and a modern network as service capabilities to ensure seamless connectivity and data protection without compromising on user experience. And its growing emphasis...

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Enterprises today are re-evaluating traditional networks and increasingly adopting new technologies such as software-defined wide area network (SD-WAN) for reliably connecting distributed resources. Massive network expansion and device proliferation is making cloud enablement, robust cybersecurity, and seamless orchestration and interoperability critical for organisations, especially in fragmented operational landscapes. In this article, Rajarshi Purkayastha, Head of Pre-Sales in the Americas for Tata Communications, explores the role of secure access service edge (SASE) technology for enterprises.

SASE combines security and a modern network as service capabilities to ensure seamless connectivity and data protection without compromising on user experience. And its growing emphasis can be gauged by increasing industrial acceptance. As per Gartner’s SASE Forecast Analysis1, the global market for SASE is expected to be worth $15 billion by 2025, growing at a remarkable CAGR of 36% since 2021. This blog covers the basics of SASE and how it can empower enterprises towards the future.

The larger aspect of SASE and its significance

SASE represents a holistic framework that unifies wide-area networking (WAN) and network security within a single cloud-based service approach. It ensures secure access to applications and resources for users, irrespective of their location, device, or network, by delivering integrated security and networking service capabilities including SD-WAN, SWG, CASB, NGFW and Zero Trust Network Access (ZTNA).

As remote operations and cloud service usage grow, SASE provides a convenient, fast, cost-effective, and scalable solution for networking and security. Reports indicate that 60% of enterprises will have definitive strategies and timelines in place for SASE adoption by 2025, up from 10% in 2020, highlighting enterprise urgency in adopting SASE for their short- and long-term operational goals.

Here are some of the defining traits of SASE that create a differentiator:

  • A holistic framework: The SASE framework is built on multiple technologies and combines various components to develop a unified platform that can drive operations seamlessly across environments, endpoints, and locations. While SASE depends on software-define networks, it is more than just revolutionised SD-WAN or a point product. Instead, SASE is an end-to-end approach to connecting data, applications, and users, and in the process, offering improved flexibility, scalability, and security to enterprises.
  • Strategic integrations: Due to the incorporation of various technologies from different vendors, the framework’s true strength lies in the proficiency of its integration. The engineering complexities involved in harmonising technologies from different sources into a unified solution are substantial. However, SASE facilitates this integration offering a well-rounded computing solution aligned with the changing business and digital paradigm.
  • Immersive experiences: SASE integrates security and network functionality to enhance application, end-user, and administrative experiences within its technological framework. The ultimate objective is ensuring every user or endpoint enjoys access to the required resources securely and efficiently.

Unlocking SASE benefits with intelligent adoption

Enterprises must adopt SASE strategically and think beyond addressing the present challenges and opportunities towards the future of work. For them, successful adoption of SASE would hinge on:

  • A clear understanding of the objectives
  • Setting network performance targets
  • Preparing for multi-cloud connectivity
  • Emphasising secured branch networking and security tooling
  • Modernising applications
  • Servicing and measuring progress regularly.

Even though SASE brings an architectural shift, organisations might also consider implementing the foundational elements of its architecture and subsequently enhance it through gradual, intentional steps. Here are some of the key benefits the architecture offers:

  • Convergence of technologies: The SASE framework emphasises combining various technological innovations and augmenting human capabilities. A common framework to analyse users, applications, and data enables faster issue resolution and informed decision-making.
  • Improved IT efficiency: With fast deployment, centralised orchestration, and analytics-driven role-based management, SASE promises to offer the enterprise IT teams greater observability and control. This results in improved decision-making and enhanced IT effectiveness.
  • Improved and secured remote access: SASE delivers user-centric security, avoids traffic backhauling to policy enforcement points, and optimises user experience by anchoring clients to the right SASE gateway. This reduces latency and helps detect malicious traffic to intervene and prevent threats.

Managed SASE is the way forward

Despite its benefits, enterprises are often daunted by the large-scale architectural changes and implementation challenges of SASE adoption. As a result, a plug-and-play approach with point solutions are often preferred. However, the key tenet of SASE is holistic transformation that facilitates secure and value-based outcomes, which is ideally a major value proposition that a managed service provider (MSP) can bring to the table. Drawing from experiences across various industries, MSPs exhibit adaptability and flexibility, resulting in cost-effective and swift deployments as well as issue resolution with their consultative approach.

MSPs elevate network performances by underlaying infrastructure and providing unified management of underlay and overlay within a single managed service. With a single point of accountability, MSPs take responsibility for service chaining, integrating multiple virtual network functions, and implementing future technology upgrades. They also offer continued support and training, progress management services, and future planning, making SASE implementation a truly end-to-end process. By opting for a managed SASE solution, organisations can significantly reduce initial investments and operational overhead, freeing up in-house IT for more valuable tasks.

Doing it right with Tata Communications

At Tata Communications, we have designed our SASE offerings to be evolutionary, not just revolutionary. Our three-phased SASE approach involves meticulously thought out and tailormade security and network upgradations that are aligned with enterprise network transformation goals, thorough integration and unification on the cloud, and convergence of network functions and security solutions. Our Managed SASE offerings improve business agility, observability, and control, simplify network and security management, and reduce costs.

Learn more about how a managed service approach can help you build your SASE implementation right in our next blog post.

Sources:

  1. https://www.gartner.com/en/documents/4004092
  2. https://blogs.gartner.com/andrew-lerner/2021/03/26/checking-in-on-sase/

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Relevancy: The key to building enduring relationships with customers https://www.tatacommunications.com/blog/2023/07/relevancy-the-key-to-building-enduring-relationships-with-customers/ Tue, 04 Jul 2023 11:00:48 +0000 https://www.tatacommunications.com/blog/?p=12220 To be successful in today’s fast-changing business landscape, building relevancy is the secret sauce for technology providers to build long-lasting relationships with their customers. In this article, Sumeet Walia, Chief Sales and Marketing Officer at Tata Communications, explores five key ways in which technology providers can remain relevant to their customers. In April 2020, only two months into the pandemic, Microsoft reported they were experiencing more than 200 million Microsoft Teams meeting participants in a single day and more than 75 million daily active users. Speaking to these sudden surges in remote collaboration, Microsoft CEO Satya Nadella said: “We’ve seen...

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To be successful in today’s fast-changing business landscape, building relevancy is the secret sauce for technology providers to build long-lasting relationships with their customers. In this article, Sumeet Walia, Chief Sales and Marketing Officer at Tata Communications, explores five key ways in which technology providers can remain relevant to their customers.

In April 2020, only two months into the pandemic, Microsoft reported they were experiencing more than 200 million Microsoft Teams meeting participants in a single day and more than 75 million daily active users. Speaking to these sudden surges in remote collaboration, Microsoft CEO Satya Nadella said: “We’ve seen more than two years’ worth of digital transformation in two months.”

The past few years have witnessed an accelerated adoption of digital technologies as enterprises in nearly every sector looked for ways to keep their business running. The pandemic as such, acted as a catalyst for businesses to realise that being digital-first, is the most assured way to build sustainable business models.

CIOs are evolving into strategic value creators for businesses

Today’s CIOs are evolving to become key partners for technology companies and this has drastically changed their role and responsibilities.

Although CIOs are still responsible for managing and implementing information technology systems and overseeing technology teams, there’s a greater focus on being strategic business partners. As a result, they’re now expected to work alongside C-suite executives to drive business change and innovation.

In addition, they are seen as collaborators and co-creators responsible for leveraging technology to support the business and other members of staff.

“The varied nature of the role means that CIOs must know the value they bring, be confident in their skills and aware of any room for improvement, as well as where they can rely on internal and external expertise.”

Over the years, I’ve seen the evolution of CIOs unfold through our deep relationships with thousands of global enterprises across varied industry sectors. As a strategic partner to our customers, we have also been on a  transformation journey to become experienced partners in their journey to building digital-first businesses.

From experience, here are five key areas I believe technology providers need to improve on to remain relevant in our fast-changing world.

1. Learn, listen, anticipate – Intimately understand customers’ business needs

The first step in becoming more relevant to your customers is to put yourself in their shoes and understand their needs. This requires a deep understanding of their business objectives, pain points, and challenges.

“By understanding their needs, tech providers can tailor their technology solutions to meet the customer’s specific requirements – not only the current ones but even the ones that might arise in the future, therefore unlocking value in the process.”

This ability to deeply understand their current needs and anticipate future ones is key to becoming a relevant partner for the customer.

2. Personalisation

All businesses are at different stages of maturity and as such, have their own unique digital transformation journeys.

Hence, their technology transformation roadmap should be personalised to their specific needs. In this regard, it’s important that technology providers realise that technology is the means to solving specific business problems their customer have and not an end in itself.

3. Proactive

As the world changes rapidly, businesses are struggling to keep pace and respond to this challenging environment to stay relevant to their end customers. Technology partners need to be proactive and become the additional pair of eyes and ears for their customers, spotting trends, highlight best practises and provide the right-fit solutions.

“A customer will benefit greatly from an experienced technology company that has the ability to use their expertise gained from working with thousands of customers across segments and geographies to better anticipate rapid changes.”

By developing a proactive plan to manage these changes, they can even be leveraged as potential opportunities in the right hands.

4. Innovation engine

As the technology landscape continues to evolve, it is important for technology providers to stay up-to-date with emerging technologies and trends that help their customers realise the benefits of technology advancements.

By embracing new technologies, a technology provider can offer innovative solutions to their customers and stay ahead of competitors. This also demonstrates their commitment to innovation and their ability to adapt to changing market conditions.

5. Co-Creation

Finally, it’s important for technology providers to be aware of their capabilities and limitations.

To be successful in this fast-changing landscape, working together in partnerships where partners bring diverse skills and capabilities together in a complementary way to build solutions for future is important.

Co-creation with customers is a great way to build mutual trust and create long term value for both organisations.

To summarise, relevancy is the cornerstone powering the quality and health of the relationship between the technology provider and their customers. And a customer who is able to deliver superior customer experience through their own digital transformation, is already on their way to win the battle for their customer’s share of the wallet.

To learn more about how organisations can meet the expectations of today’s customer, click here.

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Why entrepreneurship is key to breaking down barriers for women https://www.tatacommunications.com/blog/2023/06/why-entrepreneurship-is-key-to-breaking-down-barriers-for-women/ Thu, 22 Jun 2023 09:20:30 +0000 https://www.tatacommunications.com/blog/?p=12192 Genius Wong, Executive Vice President – Core and Next-Gen Connectivity Services, and Chief Technology Officer, Tata Communications explores the power of entrepreneurship, professional development, and career progression to reduce the economic inequality between the genders – and how advancements in technology are assisting this. Few societal forces have been more impactful at elevating individuals up the socio-economic ladder than entrepreneurship. Not only does it generate wealth and opportunity for individuals, but it also propels society forward – resulting in better products and services as well as accelerating economic growth and promoting social change. Increasingly, technology is providing a way for...

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Genius Wong, Executive Vice President – Core and Next-Gen Connectivity Services, and Chief Technology Officer, Tata Communications explores the power of entrepreneurship, professional development, and career progression to reduce the economic inequality between the genders – and how advancements in technology are assisting this.

Few societal forces have been more impactful at elevating individuals up the socio-economic ladder than entrepreneurship. Not only does it generate wealth and opportunity for individuals, but it also propels society forward – resulting in better products and services as well as accelerating economic growth and promoting social change.

Increasingly, technology is providing a way for women in particular to climb this socio-economic ladder by placing power in their hands. This is why the theme for International Women’s Day this year was, ‘DigitALL: Innovation and technology for gender equality‘. The UN recognises that the widening digital gender gap is having a significant effect on the economic and social inequalities of the world.

As such, ascertaining how technology and social initiatives can be used to improve the lives of women globally is the responsibility of every leader capable of instigating change.

In this piece, I am going to explore the power of entrepreneurship, professional development, and career progression to reduce the economic inequality between the genders – and how advancements in technology are assisting this.

Based on my experience, I will also share some details around the women Tata Communications empowered internationally as part of our Corporate Social Responsibility and other volunteering activities, as well as our work with the S.H.E (School of Hope and Empowerment) initiative and United Women Singapore, mentoring programme.

Inclusive entrepreneurship

Women have made great strides in the world of work over the past few decades. In many US cities for instance, women under the age of 30 are even earning more men than their age. And there are more female entrepreneurs, CEOs, and philanthropists than ever before.

But society still has a long way to go, and on this front, the technology sector presents an important milestone. Despite tech being one of the most modern sectors, it is male dominated, with 53% of technology organisations reporting men outnumber women by at least 3:1 in their workforce.

The world needs every person capable and willing to be able to actively participate if we’re collectively going to overcome the society’s larger challenges. And it’s in the best interests of everyone.

“The exclusion of women from the tech industry has cost the sector more than one trillion dollars, a number slated to rise to 1.5 trillion by 2025 if significant work isn’t done according to the UN Women’s Gender Snapshot 2022 report.”

While according to McKinsey, it is estimated that companies globally with three or more women in senior management functions score higher in all dimensions of organisational performance, showing just how important it is for business leaders to help drive gender equality.

And this is how technology can help – it gives individuals the ability to take the power back into their own hands. As the UN puts it: “A gender-responsive approach to innovation, technology and digital education can increase the awareness of women and girls regarding their rights and civic engagement”. But for these efforts to adequately address inequality, it needs to be the right sort of technology specifically geared at achieving this aim.

The more we empower women’s entrepreneurship and rid them of the shackles of sexism, the more we all win. And while this is a responsibility that falls on society, businesses have both the added responsibility and financial motivation to find creative ways to support these efforts.

Using inspiration and education to drive social impact

“Inequality isn’t just a societal ill, it is bad for business as well.”

So, it’s each business’ responsibility to determine how they can do their part to address the issue.  At Tata Communications, we have done through

our CSR and other volunteering activities. With a total of 422 volunteers participating from across the organisation – volunteering 1347 hours of their time – in FY23 we helped 3,877 women break down barriers and climb the socio-economic ladder.

Another part of our drive to reduce the economic inequality between genders is the S.H.E initiative in India. Launched in 2019, S.H.E. aims to close the glaring gap in rural areas between men and women when it comes to business development. Its uniqueness lies in the way it’s designed, resting on two pillars – inspiration and education – to drive large scale social impact.

Striking the heart of inequality

While CSR activities and entrepreneurship programmes like S.H.E are powerful, it’s important to realise that gender inequality manifests in several ways and can therefore be addressed through just as many solutions. And every step of the way technology can be used to support these efforts.

For instance, every organisation should have leaders asking themselves if they’re doing enough to empower women. Every business needs to create and nurture networks to foster entrepreneurship among their female employees. This goes a long way towards ensuring women workforce can build the confidence they need to thrive.

“Ending inequality and empowering women needs to become a business priority for every organisation if we’re going to prosper as a society and overcome the big challenges on the horizon.”

With ‘Women in Engineering Day’ on June 23rd here’s an opportunity for all of us to encourage women to consider STEM careers and echo the great work women engineers are doing across the globe.

Because when women win, the family, our community and the entire world wins.

To learn more about our S.H.E initiative, click here

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Unlocking the full potential of your carrier provider partnerships https://www.tatacommunications.com/blog/2023/06/unlocking-the-full-potential-of-your-carrier-provider-partnerships/ Mon, 19 Jun 2023 01:30:04 +0000 https://www.tatacommunications.com/blog/?p=12189 In today’s fast-paced and hyperconnected world, seamless collaboration and communications is crucial. In this article, Yuvesh Naik, Senior Manager, Product Marketing at Tata Communications, will explore how you can unlock the full potential of your carrier and collaboration provider partnerships with the Bring Your Own Carrier (BYOC) solution. Unified Communications (UC) is a powerful strategy that combines various communication methods – including voice, video, messaging, and email – into a single system, thus streamlining and improving collaboration, productivity and employee experience. However, implementing a unified communications stack can be a challenging and complex process. The enterprise voice network needs to...

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In today’s fast-paced and hyperconnected world, seamless collaboration and communications is crucial. In this article, Yuvesh Naik, Senior Manager, Product Marketing at Tata Communications, will explore how you can unlock the full potential of your carrier and collaboration provider partnerships with the Bring Your Own Carrier (BYOC) solution.

Unified Communications (UC) is a powerful strategy that combines various communication methods – including voice, video, messaging, and email – into a single system, thus streamlining and improving collaboration, productivity and employee experience. However, implementing a unified communications stack can be a challenging and complex process. The enterprise voice network needs to be seamlessly integrated with collaboration platforms and applications.

When organisations work with different partners for the distinctive elements of this UC stack, the ecosystem can get complicated. Carriers and CASPs (Communications Application Service Providers) can help resolve this intricacy with the Bring Your Own Carrier (BYOC) solution. A carrier ties up with a CASP, thus offering customers the flexibility and scalability of the cloud without sacrificing their existing relationships.

In addition to streamlining communications and collaboration, the BYOC approach offers several advantages, including cost reduction, scalability, and customisation. By leveraging their existing carrier partnerships, businesses can avoid expensive infrastructure investments while still enjoying the benefits of a unified communication platform. As a result, BYOC solutions have become a popular choice for companies of all sizes.

“BYOC is strategically and economically sound. As organisations move toward cloud-based UC, they will often be best served by keeping longstanding, strategic carrier relationships intact. Plus, BYOC allows them to fulfill existing carrier contracts. Carriers have invested heavily to make sure each customer’s UC communications experience is secure, scalable, and flexible.”

– Brent Kelly, Principal Analyst, Omdia

Role of a telecom carrier in unlocking the full potential of BYOC

Telecom carriers have strong existing relationships with their customers, and they can help enterprises to maximise the effects of a BYOC set-up:

  • Technical expertise: A trusted partner offers the technical expertise required to integrate a business’s carrier network with the cloud collaboration platform. They assist in configuring the network, setting up necessary APIs, and ensuring that the integration is seamless and secure.
  • Carrier relationships: Leveraging their established relationships with different carriers in a multi-vendor environment, a primary front-ending carrier can help organizations to lower their total cost of ownership
  • Ongoing support: A trusted carrier can provide continuous support and maintenance for the BYOC solution, ensuring that it remains functional and efficient. They monitor the network, troubleshoot issues, and provide timely upgrades and patches.
  • Training and education: Enterprises require help to understand the advantages of BYOC and ensure that their employees are fully equipped to use it effectively, thus maximising their ROI. Carriers partner with CASPs on this aspect.

BYOC Roadmap

BYOC is an evolving area in collaboration technology. Here are some signature developments to keep an eye on:

  • Integration with emerging technologies: As artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) become more prevalent, BYOC solutions may incorporate these technologies to enhance their capabilities and provide more personalised and efficient communication experiences.
  • Enhanced security: With the increasing prevalence of BYOC solutions, there will be a greater focus on security, especially as businesses aim to protect sensitive data and comply with regulations like GDPR and CCPA.
  • Focus on user experience: As businesses continue to prioritise user experience, BYOC solutions may include more intuitive interfaces and user-friendly features to improve the communication experience and drive greater adoption.

“Bring Your Own Carrier (BYOC) is an innovative way for businesses to reduce communication costs, while maintaining control over their carrier relationships. BYOC enables businesses to leverage the benefits of the cloud, without sacrificing their existing carrier network.”

– Elka Popova, Vice President and Senior Fellow, Frost & Sullivan

Tata Communications BYOC

Tata Communications, a global award-winning carrier, has joined forces with leading collaboration providers Zoom and Genesys, to launch the Bring Your Own Carrier (BYOC) solution.

To learn about how organisations can adopt a BYOC approach, click here.

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Elevating Customer Experience Through Hyperconnected Ecosystems https://www.tatacommunications.com/blog/2023/05/elevating-customer-experience-through-hyperconnected-ecosystems/ Fri, 26 May 2023 01:30:44 +0000 https://www.tatacommunications.com/blog/?p=12179 Hyperconnected ecosystems which encompass all stakeholders are key to elevating the customer experience. In this article, Arijit Bonnerjee, Vice President and Head of India Region at Tata Communications, explores what hyperconnected ecosystems are and how they can be leveraged by businesses to truly add value. Uh oh! This is awkward. Sorry, it looks like this product is out of stock. Size not available! Due to popular demand, your shipment will take longer than usual. You’ve probably experienced one or more of these scenarios while shopping online or making reservations/bookings, especially during peak seasons. Overwhelmed systems, slow processes and lack of...

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Hyperconnected ecosystems which encompass all stakeholders are key to elevating the customer experience. In this article, Arijit Bonnerjee, Vice President and Head of India Region at Tata Communications, explores what hyperconnected ecosystems are and how they can be leveraged by businesses to truly add value.

Uh oh! This is awkward. Sorry, it looks like this product is out of stock.

Size not available! Due to popular demand, your shipment will take longer than usual.

You’ve probably experienced one or more of these scenarios while shopping online or making reservations/bookings, especially during peak seasons. Overwhelmed systems, slow processes and lack of timely response can severely test customer patience, especially in this era where they expect (and demand) a fast and streamlined shopping experience. Most often, the customer loses patience and moves on to another site or brand. According to Zendesk Trends Report, roughly 50% of customers will switch to a competitor after just one bad support experience.

Now let’s consider a slightly different outcome.

Priya is trying to buy a dress online. After selecting the one she likes and proceeding to the payment page, she sees a message saying the dress is not available. She abandons her cart and starts browsing for alternatives in another store. However, within 5 minutes of leaving the earlier website, she receives a call from their customer service team:

Agent: Hi Priya, we noticed that you visited our website and were trying to order a dress of size XX that ran out of stock. We’re sorry for the inconvenience but are happy to inform you that the same size will be back in stock tomorrow, and we could reserve one for you. Would you still be interested in buying it?

Priya is delighted as she’ll get the dress she wanted and impressed by the proactive service she is receiving.

Priya: Yes, that’s great! And can you deliver the dress to me tomorrow itself?

Agent: Yes. Just select our instant delivery option and it will be delivered tomorrow for just INR150 more.

Priya: That would be fantastic!

Agent: Great. We will place the order and you will be notified once the dress is in stock. Thank you for your time.

Priya gets a message once the dress is back in stock and completes her purchase. While doing so, she’s also shown matching accessories that could be delivered along with the dress. Priya opts to buy the accessories and even gets a discount on the order. She receives her purchases the very same day and is delighted with the entire experience.

“According to research by Accenture, 75% of companies are more likely to make a purchase from a company that knows their name, purchase history and recommends products based on their preferences.”

Now, let’s look behind the scenes at the systems that enabled Priya’s delightful shopping experience. Underpinning it was a connected and empowered agent (connected employee), a strong partner network (connected supply chain) that gave the agent visibility into when the item would be restocked and when they could ensure timely delivery, and a set of tools (connected things) to send recommendations (like the accessory suggestions) based on customer preferences (her choice of dress).

Essentially, Priya’s experience was powered by a hyperconnected ecosystem—one that encompasses all stakeholders from the employee to the partner to the customer and the user to truly add value and create a Total Experience (TX).

Such an ecosystem broadly comprises of:

Connected Customers

Creating compelling experiences for customers depends on being able to communicate, engage, and collaborate anytime, anywhere, and across any channel. In the above example, Priya was supported by a customer support team that not only started a proactive conversation but also guided her through the entire purchasing process with contextual options to speed up the delivery, following up via regular notifications on her preferred communication channel.

Connected Workforce

When organisations build a culture where employees feel valued, supported, and engaged, the outcome is usually exceptional. The agent in the above example was empowered with the tools needed, was engaged enough to reach out and build contextual conversations with the customer, and not only ensured the purchase was made, but also gave the customer a delightful shopping experience. The connectivity that made this possible is a very important determinant of not just experience but also productivity and efficiency.

Connected Infrastructure

Business agility in a hyperconnected ecosystem starts with infrastructure agility. IT infrastructure that can support rapid deployment and provisioning, scale up or down, and easy upgrades and improvements forms the foundation of a hyperconnected ecosystem.

Connected Solutions

Organizations are rapidly adopting an array of internet-of-things-enabled use cases to connect assets and derive actionable insights from the data that the connected assets are generating. Better data across the value chain can provide more visibility into demand forecasts and help optimize production.

Priya’s shopping experience, which very likely will ensure she becomes a repeat customer, is a small example of how a total experience that encompasses all stakeholders from the employee to the partner to the customer and the user can lead to an enhanced experience for each of them. To achieve this total experience, superior connectivity is key.

As such hyperconnected ecosystems are heavily technology dependent, businesses need the right partner who can help simplify and manage the complexity involved and provide end to end solutions. Companies like Tata communications brings together tools, platforms, skills and expertise to help you build agile infrastructure, enable compelling employee and customer experiences, deploy connected solutions and build digital trust.

To learn more about enhancing the customer experience through hyperconnected ecosystems, click here.

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5 Reasons Not To Delay IT Modernisation https://www.tatacommunications.com/blog/2023/05/5-reasons-not-to-delay-it-modernisation/ Wed, 24 May 2023 01:30:16 +0000 https://www.tatacommunications.com/blog/?p=12172 IT modernisation can help organisations create value, reduce costs and gain an edge on their competitors. In this article, Anshul Kaushesh, AVP and Head of Product Marketing at Tata Communications, explores the five reasons why businesses should not delay modernising their IT systems. Do you remember the last time you updated your phone’s operating system? Or how about your computer’s software? Chances are, you do it regularly to ensure you have the latest features and security updates. Similarly, businesses need to modernise legacy systems in order to adopt the emergence of a broad range of new technologies to streamline operations,...

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IT modernisation can help organisations create value, reduce costs and gain an edge on their competitors. In this article, Anshul Kaushesh, AVP and Head of Product Marketing at Tata Communications, explores the five reasons why businesses should not delay modernising their IT systems.

Do you remember the last time you updated your phone’s operating system? Or how about your computer’s software? Chances are, you do it regularly to ensure you have the latest features and security updates.

Similarly, businesses need to modernise legacy systems in order to adopt the emergence of a broad range of new technologies to streamline operations, reduce costs, enhance security and improve competitive edge.

With cloud technology at its core, IT modernisation initiatives can help organisations to create more value through technology-based business innovation and digital transformation.

“Enterprises can leverage the cloud as a source of transformative value, which is estimated to be more than $1 trillion, across industry verticals with multiple use cases within each.”

The real value of modern IT systems lies in the business transformation benefits that are greater than just cost efficiencies. Companies that fail to modernise  IT systems risk falling behind competitors, losing customers, and missing out on growth opportunities.

5 reasons why delaying IT Modernisation could be detrimental to your business

Enterprises need to act fast, and any delay in IT modernisation could be detrimental to business interests. Here are five reasons why organisations should not push back  IT modernisation.

1. Inefficient and costly development and maintenance for applications

The development team must use the most agile environment to build and maintain applications requiring new architectures, tools, and business models. Enterprises also need to take legacy, on-premises applications, convert them to cloud-based, mobile-friendly applications, and run them efficiently.  Application modernisation can help enterprises improve application development and maintenance productivity by 38 per cent and infrastructure cost efficiency by 29 per cent for using cloud-based applications.

Besides, modern IT applications and systems improve customer experiences, such as faster response times, personalised service, and easy access to information. According to a study, 80% of customers consider the company’s experience equally important as its products and services. Therefore, businesses that delay IT modernisation risk losing customers to competitors who provide better experiences.

Additionally, outdated systems are more prone to failure which can lead to significant financial losses for businesses in the event of unplanned downtime. The average cost of downtime varies from $5,600 per minute to $9,000 per minute, which again depends on industry vertical, organisation size and business function.

2. Limited scalability

Scalability and agility are critical in today’s business environment, and businesses with outdated systems risk losing market share to more agile competitors. The legacy system may have limited scalability, making it difficult for enterprises to scale business operations cost-effectively to meet their evolving needs. It restricts enterprises’ ability to handle the large volume of data generated by businesses and leverage modern analytic technologies for deriving valuable business insights.

According to research, companies that embrace enterprise agility can improve operational performance by 30 to 50%, leading to an improvement in financial performance by 20 to 30%. Therefore, businesses that delay IT modernisation risk falling behind competitors in terms of operational efficiency and financial performance.

3. Security vulnerabilities

Legacy systems have vulnerabilities that cybercriminals can exploit, and they are the most significant threat to a company’s security. In addition, older software may not receive updates or patches, making it more susceptible to cyber-attacks.

“The cost of data breaches and compliance risks can be high, not only in terms of monetary losses but also reputational damage. According to a study by the Ponemon Institute, the average cost of a data breach in 2022 was $4.35 million.”

This study also attributed outdated IT systems to be a primary contributing factor for many of the breaches.

Having modern technology and systems in place can reduce this cost significantly. For example, organisations which have adopted the cloud can cut the cost of any cybersecurity breaches by 26%.

4. Innovation challenges

With modernised IT systems, businesses can leverage APIs to integrate disparate systems and unlock valuable data from various sources. Businesses can also use advanced data analytics to gain insights into customer behaviour, identify trends, and optimise operations.

One of the largest container logistics & shipping companies used the cloud to implement an  innovative operating model which enabled users to do resource management on their own. The cloud platform enabled them to create tools and processes for real-time chargebacks at a project level. It also provided visibility into license management and better analytics to understand consumption patterns and potential cost savings.

Having a modernised IT system allows businesses to innovate and stay ahead of the competition. For example, the leading video rental company in the early 2000s, Blockbuster, ended up losing out to online streaming pioneer Netflix, who leveraged customer data to create an innovative analytical model powered by cloud computing. At the core of Netflix’s business model is its machine learning-based recommendation engine, which offers a personalised recommendation to users.

5. Costly Maintenance

Outdated systems require more maintenance and support, which can be expensive over time. Modernising can save you money in the long run by reducing maintenance costs and improving operational efficiency.

One of the leading German multinational automobile manufacturers has created a common cloud platform that connects 124 plants, 500 warehouses, and 1,500 suppliers. The company has set a goal of 30% factory cost reduction by 2025, leveraging its industrial cloud, which will enable it to consolidate real-time data from all its machines and systems across the globe and utilise advanced analytics tools to derive valuable insights for process improvement and innovation.

Better late than never

Delaying IT modernisation can have serious consequences for businesses. Delaying IT modernisation can lead to inefficient and costly application development and maintenance, limit scalability, restrict the adoption of emerging technologies and innovation capabilities, and increase the vulnerability of IT systems to cyber-attacks and data breaches.

“Central to IT modernisation initiatives is cloud technology, which has changed enterprise IT and redefined the competitive landscape.”

According to Gartner, 51% of enterprise IT spending in the four categories of application software, infrastructure software, business process services and system infrastructure markets will shift from traditional solutions to the public cloud by 2025.

It is therefore important that businesses act swiftly to establish a secure cloud-driven ecosystem to power their IT modernisation and remain competitive, meet customer expectations, and stay ahead of the curve in an ever-changing business landscape.

To know more about how Tata Communications can help enterprises with their IT modernisation journey, click here.

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SEBI Advisory: Cloud services adoption framework – Key Takeaways https://www.tatacommunications.com/blog/2023/05/sebi-advisory-cloud-services-adoption-framework-key-takeaways/ Thu, 04 May 2023 16:44:03 +0000 https://www.tatacommunications.com/blog/?p=12154 The Securities and Exchange Board of India (SEBI) introduced a new cloud framework for its regulated entities (REs)* on March 6, 2023. This framework is aimed at enabling REs to adopt cloud while maintaining data security, privacy, and regulatory compliance. In this article, Asish Karunakaran, Vice President and Head of Financial Services Cloud at Tata Communications, will discuss the key takeaways from the SEBI advisory framework. It’s essential for REs* to optimise cloud-enabled transformation and achieve holistic operational efficiency and transformation. After all, the varied benefits of cloud will shape the future of how services are delivered by these entities....

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The Securities and Exchange Board of India (SEBI) introduced a new cloud framework for its regulated entities (REs)* on March 6, 2023. This framework is aimed at enabling REs to adopt cloud while maintaining data security, privacy, and regulatory compliance. In this article, Asish Karunakaran, Vice President and Head of Financial Services Cloud at Tata Communications, will discuss the key takeaways from the SEBI advisory framework.

It’s essential for REs* to optimise cloud-enabled transformation and achieve holistic operational efficiency and transformation. After all, the varied benefits of cloud will shape the future of how services are delivered by these entities.

In this regard, SEBI’s cloud framework provides a comprehensive set of guidelines for REs* to safely unlock value at scale with cloud.

Key takeaways from the SEBI advisory framework

The new SEBI guidelines should be viewed as an extension of the existing framework, although this can sometimes be challenging for REs*, particularly those who are new to the cloud.

Here are some of the crucial takeaways from the latest SEBI guidelines:

  • Mandatory empanelment with the Ministry of Electronics and Information Technology (MeitY): REs* must only choose the services of cloud service providers (CSPs) that are empanelled with MeitY and hold valid STQC audit status, because they’re solely accountable for the confidentiality, integrity and security of their data. As such, REs* are required to perform a detailed due diligence before selecting the CSPs. They must also ensure they’re continuously adhering to the guidelines and controls prescribed by regulators, including encryption requirements, log retention, isolation and auditability.
  • Mandatory establishment of security operations centres (SOCs): All cloud deployments made by REs* should be monitored and managed through SOCs. These include all in-house, third-party and managed cloud services.
  • Keeping data within the geographical boundaries of the nation, country risk and concentration risk: Data localisation is one of the significant mandates of SEBI. REs* must ensure that onboarding CSPs to adopt cloud doesn’t compromise data integrity and security. The entities are required to have adequate contingency and exit strategies to mitigate risk to the country.
  • Anytime auditability by SEBI or Government of India -certified bodies: SEBI has been steadfast about auditability. The framework clearly states that SEBI and other GOI-certified regulators have complete authority to conduct audits of REs* data logs and their cloud adoption practises at any time. This mandate brings the entire cloud chain – the REs*, the CSPs and the third parties – under the ambit of SEBI and GOI.
  • Seizure of CSP resources if necessary: The framework even goes one step ahead and states SEBI can seize logs, hardware, and any other resource deemed necessary in their pursuit for transparency and weeding out irregularities. REs* must accept this mandate to comply with the framework.
  • Mandatory tripartite agreement between the REs*, CSPs and CSP vendors/partners: For the new mandates to bear desired results, SEBI has also instructed REs* to enter three-way agreements with their CSPs and third-party stakeholders. This is to ensure that all parties are on the same page and the cloud journey is both fruitful and secure.
  • Mandatory exit strategy: REs* using Software as a service (SaaS) and Platform as a service (PaaS) tend to rely heavily on native cloud capabilities, thereby increasing risk of vendor lock in. Hence, the framework emphasises that REs* must have an exit strategy in place to mitigate any future risks. This means that REs* should adopt an extremely cautious approach while selecting a cloud provider, as well as at the time of designing the stack and the services going to be consumed.

 

Relevance of private and community cloud

In alignment with SEBI’s framework, a hybrid of private and community cloud is more suitable for maintaining compliance with ever evolving regulatory guidelines. This is because while public cloud alone offers more capabilities, it’s also reliant on native capabilities which leave REs* more vulnerable to data breaches and security lapses.

However, private and community cloud provide significant advantages over public cloud since its offers flexibility in aligning controls and compliance with stringent guidelines from regulators. Here are some of the essential benefits of private and community cloud for REs*:

  • Control: Private and community cloud can allow REs* to have enhanced control over their data and information. This is key for them to always secure their data assets, as prescribed by SEBI.
  • Security: Unlike public cloud, private and community cloud enable REs* to remain on top of their data and user controls without heavily relying on third parties and external stakeholders.
  • Customisation and compliance: These are important advantages as REs* have greater freedom to customise their cloud operations in compliance with the SEBI guidelines.
  • Predictability and cost control: Private and community cloud operates in a niche environment which allows deliverables and services to be highly customisable. And in turn, this enables control on the cost.

 

In conclusion

SEBI’s cloud adoption framework is a positive development for the financial sector in India. With the increasing adoption of cloud technology in the sector, it’s essential that appropriate safeguards are in place to protect sensitive data. SEBI’s framework addresses this and paves a way towards a more secure and efficient financial sector in India by guiding REs* with a clear roadmap for adopting cloud while keeping data secure and staying compliant.

As highly skilled domain experts with years of experience and in-depth knowledge of the financial services industry, Tata Communications can partner with you on your cloud journey. We thrive on the principles of focused customer centricity, enhanced operational interoperability, strengthened core competencies, and improved compliance and governance.

Our private, industry specific cloud solutions are aimed at helping our clients optimise their data, ensure complete security and maintain compliance with changing guidelines. Based on these, our team can help you expedite and optimise cloud adoption in line with SEBI’s guidelines.

Learn how Tata Communications’ IZO™ Financial Cloud Services can help you create a cloud ecosystem that is purpose built for your business, while ensuring you stay compliant with all regulatory requirements.

*Please Note: The advisory is applicable to the below REs:

  • All Stock Exchanges
  • All Clearing Corporations
  • All Depositories
  • All Stockbrokers through Exchanges
  • All Depository Participants through Depositories
  • All Mutual Funds / Asset Management companies / Trustee Companies / Boards of Trustees of Mutual Funds / Association of Mutual Funds of India
  • All KYC registration agencies
  • All Qualified registrars to an issue / share transfer agent

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Five Strategic Trends for Business Transformation in 2023 https://www.tatacommunications.com/blog/2023/04/five-strategic-trends-for-business-transformation-in-2023/ Wed, 12 Apr 2023 01:30:21 +0000 https://www.tatacommunications.com/blog/?p=12140 With an emphasis on digital transformation and business agility, 2023 will see businesses consuming more as-a-service capabilities and focusing on securing their digital infrastructure, while ensuring sustainable practises remain a priority. In this article, CR Srinivasan, Executive Vice President for Cloud and Cybersecurity Services and Chief Digital Officer at Tata Communications, explores the five strategic trends for business transformation this year. 2022 has been a transformational year for many businesses. The year started off with more unexpected challenges — surging inflation, recession fears, and geopolitical woes — forcing business leaders to rethink their strategies on productivity and growth. According to...

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With an emphasis on digital transformation and business agility, 2023 will see businesses consuming more as-a-service capabilities and focusing on securing their digital infrastructure, while ensuring sustainable practises remain a priority. In this article, CR Srinivasan, Executive Vice President for Cloud and Cybersecurity Services and Chief Digital Officer at Tata Communications, explores the five strategic trends for business transformation this year.

2022 has been a transformational year for many businesses. The year started off with more unexpected challenges — surging inflation, recession fears, and geopolitical woes — forcing business leaders to rethink their strategies on productivity and growth.

According to Gartner, most (89%) board of directors report that digital is embedded across all business growth strategies. Yet only 35% say they have achieved or are on track to achieving their digital transformation goals. So, it is high time that businesses accelerate their digital transformation to effectively address the changing economic landscape.

However, rapid digital transformation is not without its challenges. Businesses need to address cybersecurity threats (39% of UK businesses identified a cyberattack in 2022, according to Cyber Security Breaches Survey by Ipsos) and the  complexity in managing multi-cloud systems (four out of five businesses now use more than one public or private cloud system, according to HashiCorp report 2022 State of Cloud Strategy Survey) besides ensuring that they keep pace with constant changes in technology and business needs.

Businesses are having to leverage emerging technologies to make data-driven decisions, remain productive and drive competitiveness. And as they continue to increase digital adoption, business leaders must also find ways to overcome the challenges they encounter along the way to ensure lasting business agility and growth.

In this piece, I will explore the top trends that will govern how businesses approach their digital infrastructure in 2023 and suggest ways businesses can level up to achieve operational excellence and business goals.

Digital Ecosystems

Digital transformation continues to be a core objective for businesses today. And as they modernise their infrastructure and create operational visibility to build trust with customers, critical applications will not only need to be available 24/7 but will also need to have real-time connectedness with the business’ ecosystem. This digital ecosystem of partners, suppliers, governments, and institutions are necessary to deliver value across the board.

These developments will enable businesses to provide their customers with exceptional digital experiences while enhancing productivity and fuelling business growth.

“This is an inevitable change considering that the hyperconnected world of the future – with its billions of connected devices – will alter the way businesses and individuals alike interact and engage with technology.”

However, the integration of diverse technologies and platforms remains a complex task for businesses. To accelerate digital adoption across your value chain, maximise value from data, save costs and grow your revenue, there is a need to collaborate with the right technology service provider.

As such, it is critical to partner with a provider that has the expertise and experience to continuously manage your ecosystem securely and cost effectively while ensuring multiple systems are integrated efficiently.

When done right, digital ecosystems will allow organisations to move closer to customers and focus on their needs while speeding up business innovation.

Hyper Customer Focus

Today, businesses can seamlessly connect, communicate, and collaborate with people and technologies alike. And the availability of digital technologies 24/7 have transformed consumer habits.

Consumers now expect relevant content to be available to them at anytime, anywhere, and in the format and on the device of their choosing. It’s this always connected customer journey that dictates business strategy – driving the need for more analytics and customer behaviour metrics. These valuable insights can be effectively used to get closer to the customer, deliver hyper-localised services and immersive digital experiences to meet their needs.

With an increase in the use of IoT devices and the need to elevate omnichannel customer experiences, computing is moving from a centralised cloud architecture to the edge (bringing services closer to the customer). The edge computing market is estimated to be worth $155.90 billion by 2030, according to a recent report by Million Insights.

As businesses continue to grow, edge computing will complement cloud computing by delivering immersive interactions, real-time value, and intelligence solutions to customers.

Reinvent Innovation

With acceleration in digital connectedness, businesses will prefer most of their services to be cloud delivered and cloud assured. They can leverage the as-a-service model to consume as few or as many resources as needed. This helps to manage each business’ cloud usage and cost effectiveness considering most (89%) businesses already report having a multi-cloud strategy, according to Flexera.

With the as-a-service model providing the foundation for technology on-demand, organisations can focus more on their business objectives and ability to compete effectively in the marketplace.

As a result, the ability to rapidly innovate new products and services will no longer be a ‘nice to have’ but rather, a ‘must have’ if businesses are to maintain market share and enhance growth.

Digital Trust

A cloud delivered and cloud assured model increases the amount of data being generated exponentially. This large sum of data becomes attractive to cyber adversaries who see as it as a target of economic value. And as such, these businesses become more vulnerable to cyberattacks.

“One-third of global businesses were breached more than seven times in 2022, according to Trend Micro’s and the Ponemon Institute’s semi-annual Cyber Risk Index (CRI) report. In an increasingly distributed digital business, leaders must prioritise data security to maintain trust with their customers.”

Also, new regulations such as the Personal Data Protection (PDP) bill in India, CSA guidelines in Singapore, and Cybersecurity and Infrastructure Security Agency (CISA) guidelines in the US, are leading to greater accountability and compliance.

As a result, the demand for technologies and services to protect data will continue to grow. Gartner predicts that cloud security will have the strongest growth over the next two years, and spending on information security and risk management products and services will grow by 11.3% to reach more than $188.3 billion in 2023.

Digital trust is important. By seeking a trusted managed security services partner and shoring up defences, businesses can protect their reputation while ensuring business continuity.

Sustainability

As we move closer to 2030, the UN’s Sustainability Development Goals and the Paris Agreement targets are top of mind for most business leaders wanting to play their part in reducing global warming. According to Gartner, CEOs say environmental and social changes are now a top three priority for investors, after profit and revenue.

This means sustainable practises will be embedded in digital transformation strategies to grow with a green footprint. Thinking big and thinking sustainably are core to the promise of digital technologies and the transformation they enable. After all, digital transformation is an engine for new processes, innovations and business models that do more with less.

Also, more businesses will start to measure the benefits of their sustainability decisions and how it is making an impact on their overall business objectives. Investing in technologies like traceability, analytics, renewable energy, and AI will help businesses achieve their sustainability goals.

Global digital transformation spending is forecast to reach $3.4 trillion in 2026, according to the International Data Corporation (IDC) Worldwide Digital Transformation Spending Guide. In 2023, we’ll see more businesses take bold strides towards modernising their digital ecosystem, elevating customer and employee experiences while being more sustainable and resilient. A hyperconnected world of the future will change the way we interact, engage, and coexist with technology.

To learn more about the technological trends that are set to change the business landscape in 2023, click here.

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Combating ransomware: Don’t let your data be held hostage https://www.tatacommunications.com/blog/2023/03/combating-ransomware-dont-let-your-data-be-held-hostage/ Thu, 30 Mar 2023 09:25:35 +0000 https://www.tatacommunications.com/blog/?p=12118 Enterprises today operate in a digitally connected world, where technology and connectivity are core to their digital transformation strategies and operations. However, with hyperconnectivity, organisations must also contend with hyper exposure to cyber risk. In this article, Srinivasan CR, Executive Vice President for Cloud and Cybersecurity Services and Chief Digital Officer at Tata Communications, explores how organisations can protect themselves amid ever increasing cyber threats. Amongst the most prevalent threats today, ransomware is one of the most disruptive and destructive risk that enterprises face In the last 12 months, Cyber Security Breaches survey highlighted 39% of UK businesses identified a...

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Enterprises today operate in a digitally connected world, where technology and connectivity are core to their digital transformation strategies and operations. However, with hyperconnectivity, organisations must also contend with hyper exposure to cyber risk. In this article, Srinivasan CR, Executive Vice President for Cloud and Cybersecurity Services and Chief Digital Officer at Tata Communications, explores how organisations can protect themselves amid ever increasing cyber threats.

Amongst the most prevalent threats today, ransomware is one of the most disruptive and destructive risk that enterprises face In the last 12 months, Cyber Security Breaches survey highlighted 39% of UK businesses identified a cyber-attack, remaining consistent with previous years. With modern enterprises relying extensively on data to run their operations, cybercriminals can effectively shut down an entire organisation by taking their data hostage.

Moreover, ransomware attacks are becoming increasingly sophisticated and multi-layered. For instance, by encrypting and exfiltrating their victims’ data, cyber perpetrators can extort more money by threatening to expose the information to data leak sites or underground forums.

In fact, ransomware has become such a significant risk that NordLocker’s analysis looked at the global distribution of ransomware attacks between January 2020 and July 2022, finding that regardless of geographic location, small businesses are at the highest risk, accounting for nearly two-thirds (62%) of all attacks take place in the UK. Likewise, international law firm RPC found that the number of UK ransomware attacks highest targeted sectors were finance, insurance, credit, education, and healthcare.

So, what can organisations do to protect their business? Here are five important considerations:

1. Reinforce Cyber Hygiene

From a technology perspective, good cyber hygiene practices comprise of disciplined vulnerability assessment and management where all operating systems, software, firmware, and network devices are constantly updated. Additional attention is needed for end of life and end of support applications and devices. Organisations should also enforce robust password regimes and leverage measures, such as MFA (Multi-Factor Authentication), to minimise the chances of unauthorised access.

People form another critical aspect of cyber hygiene.

“Organisations should conduct regular cyber awareness training to raise employees’ security knowledge and awareness.”

They should also conduct exercises, such as phishing attack simulations, to elevate employees’ cyber vigilance. These steps are vital in preventing ransomware delivery through social engineering.

2. Adopt a Zero-Trust Approach

Organisations should look at transforming their security infrastructure based on zero trust principles. In simple terms, zero-trust essentially means that an organisation does not automatically trust anything inside or outside of its perimeter. Every access request needs to be fully validated to ensure its legitimacy.

The impetus to adopt a zero-trust framework is the dramatic growth of endpoints within organisations and the need for more devices to communicate directly with applications. Zero-trust allows enterprises to verify access requests based on identity and user context and limit access to specific applications to authorised users, creating a more secure digital environment.

3. Vault your Data

Effective preparation is the key to minimising the impact and disruption that ransomware attacks can bring. Frequent data backups, regular testing of backup restoration and storing data in vaults are critical to avoiding a data hostage situation.

“Organisations need to recognise that paying the ransom is never recommended path.”

Instead, they should focus on preparations that allow them to get back on their feet swiftly. The optimal approach to addressing a ransomware incident is to execute data recovery from the offline data storage to resume operations.

4. Upgrade your Defences with a Security Operations Centre

Enterprises can adopt a more proactive cybersecurity stance by creating their own security operations centre (SOC) with the right analytical tools and skills or subscribing to the services of one. Through an advanced SOC, organisations can move beyond security information and event management (SIEM) tools with curated Cyber Threat Intelligence Feeds which are credible and actionable.

Additionally, integrating Security Orchestration And Automation (SOAR) can give enterprises the ability to automate containment actions swiftly which are key in current cyber threat context. Also, enterprises should leverage user and entity behaviour analytics (UEBA) and detection tools to more holistic extended detection and response (XDR). Tapping on XDR can give enterprises the ability to secure all data across their digital estate.

“Besides having the right technological tools and framework, another critical component of a fully functional SOC is talent.”

The SOC needs to be manned by a team of highly skilled cyber defenders with deep knowledge of the enterprise estate. As the cybersecurity industry faces a manpower crunch, organisations can look to managed security service providers to fill the gap.

The SOC team can also help enterprises develop a ransomware response checklist and incident response plan. This includes understanding applicable state data breach laws, mapping communication procedures, and ensuring the contacts matrix is up to date. In addition, organisations can further evaluate their readiness by conducting periodic incident response drills.

5. Secure your Digital Ecosystem

Lastly, in a digitally connected world enterprises today have many dependencies as look to deliver value across their ecosystem of partners, suppliers, governments, institutions. They must evaluate the security posture of their third-party partners and ensure all connections between third-party vendors and outside software or hardware are monitored and reviewed for suspicious activity.

Cybersecurity assurance should also be critical evaluation criteria when selecting partners and vendors. Organizations need to be able to trust their partners’ capabilities to secure the data they share with them.

“With the industrialisation of cybercrime and the rise of ransomware-as-a-service, ransomware attacks have become advanced, destructive, and challenging to defend.”

To keep their digital assets safe and prevent their data from being taken hostage, enterprises need to continue to evolve their cyber defences.

By seeking a trusted cybersecurity partner to help evaluate their security posture, improve their defences and elevate their cybersecurity strategy to the next level, organisations can better protect their continuity while ensuring they stay one step ahead of cyber adversaries – especially in the face of increasingly potent ransomware attacks.

To learn more about how to upgrade your defences for the cybersecurity threats of tomorrow, click here.

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3 Enterprise network trends to expect in 2023 https://www.tatacommunications.com/blog/2023/03/3-enterprise-network-trends-to-expect-in-2023/ Fri, 17 Mar 2023 09:09:50 +0000 https://www.tatacommunications.com/blog/?p=12083 From ramping up cloud connectivity to a move towards more on-demand and intent-based services, 2023 will see businesses make strong strides towards reclaiming control of their networks. In this article, Genius Wong, Executive Vice President of Core and Next-Gen Connectivity Services and Chief Technology Officer at Tata Communications, explores three enterprise network trends to expect this year. The past few years have been a transformational time for the business world, presenting countless challenges as well as opportunities. And in 2023, this era of uncertainty is only set to accelerate – from growing inflation and economic recessions to the ongoing global...

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From ramping up cloud connectivity to a move towards more on-demand and intent-based services, 2023 will see businesses make strong strides towards reclaiming control of their networks. In this article, Genius Wong, Executive Vice President of Core and Next-Gen Connectivity Services and Chief Technology Officer at Tata Communications, explores three enterprise network trends to expect this year.

The past few years have been a transformational time for the business world, presenting countless challenges as well as opportunities. And in 2023, this era of uncertainty is only set to accelerate – from growing inflation and economic recessions to the ongoing global chip shortage, impending regulatory changes and the expected consolidation of providers.

However, enterprises have also become increasingly comfortable with uncertainty. As a result, going into 2023, many leaders know they need to focus on strategizing ways to make their enterprise systems ever more resilient to constant change – and network modernisation is one crucial element.

With that in mind, here are the top trends that will determine how enterprises approach their network architecture in the new year, in an effort to imbue their operations with greater flexibility, agility, and resilience.

 

1. Using artificial intelligence and machine learning to ramp up flexibility, resilience and compliance

To cater to the hybrid workforce and the growing desire for greater flexibility by employees, many businesses have continued to move towards hybrid cloud and SaaS models over the past few years.

Companies and staff are starting to feel the impact on performance that comes with navigating between increasingly disparate multi-cloud environments. So, in response, many enterprises will look at artificial intelligence (AI) and machine learning (ML) solutions to help elevate connectivity experience for employees.

AI can identify patterns and detect anomalies more effectively and provide intelligent actionable insights that elevate the performance of connectivity services. It also enables enterprises to conduct a much faster Root Cause Analysis (RCA) to identify, isolate, and fix problems in their complex work environment.

“With more than nine in 10 businesses reporting to already have an ongoing investment in AI, it will continue to grow in popularity as businesses’ look to infuse their management solutions with greater flexibility and reactivity.”

These improvements will be essential to make enterprises more resilient to evolving market conditions and future regulatory and compliance demands.

2. Simplification – More choice and control with greater breadth of on-demand services and intent-based networking

Many businesses have seen their work environments not only grow in size, but in complexity. As a result, it’s become tougher for many enterprises to manage and optimise their offerings to the needs of the business or employees.

So, in 2023, we’ll see more firms lean on providers and solutions that can give them greater control over their services with simpler terms. Whether a business wants to change the class of service for different kinds of application traffic or decide on which latency path to take, or which cloud application they need to connect to, leaders will look for providers who can give them the power to choose what’s right for them at that moment and in as straightforward a manner as possible.

“AI and ML will be integral in bringing these solutions to fruition, by adding intelligence to drive on-demand decision-making.”

As such, the next generation of networking will be a lot more intent-based to meet the specific needs of businesses and end users.

For instance, an enterprise may have 10 different applications and may want each one to have a specific response time to its customers. So, in this case, a solution that embeds this level of flexibility of choice into the infrastructure so it can cater to rapidly changing needs is the main requirement.

And by also imbibing better connectivity technologies such as 5G and Wi-Fi 6 that offer faster speeds and lower latency, more reliable network connections will be established.

So, we can foresee a move from fixed contracts that offer minimal flexibility and agility to react to traffic changes or real-world events, to ones built on the firm’s intent. As intent is often connected to the analytical insights derived from customer activity. The ability to make changes helps enterprises better align their strategies and objectives with their costs.

3. The rise in embedded capabilities

While the past few years have seen a lot of new challenges, two challenges that pre-date the pandemic and have only become greater priorities for businesses are cybersecurity and sustainability.

As a result, more and more businesses will seek partners and tools that have already factored them into their offerings.

“Enterprises are increasingly evaluating the partners they work with in terms of their sustainability framework.”

For example, at Tata communications we saved our power consumption globally by approx. 6.2 million kWh in FY 2021-22. So, technology’s ability to enable firms to reach their environmental objectives has become a key decision-making criteria.

However, not all new, exciting technologies will dominate in the new year. For instance, satellite internet rose to popularity earlier this year. And while it may bring much needed connectivity to rural parts of the world, it will not replace submarine telecoms cables.

And on that note, as businesses continue to expand into less advanced economies, they’ll look for partners that are able to expand with them and optimise their networks to thrive in these regions, despite their less developed digital infrastructure.

An exciting future for networks

Businesses need a network that is fit for purpose and one that puts end-user experiences at its core. The world is shifting quickly and an offering needs to be end-to-end, we need to simplify it for the customer, that’s the key takeaway. The future will be bright for businesses who lay the groundwork keeping in mind the above trends to guide their network progress. The winners will be those that make their network future proof- by improving their connectivity solutions, adopting new age tech like AI and ML.

And moving to on-demand and intent-based networking – while embedding sustainability and security into everything.

To learn more about Tata Communications network solutions, click here.

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The role of a trusted partner in unlocking the true potential of cloud https://www.tatacommunications.com/blog/2023/03/choosing-a-trusted-partner-can-unlock-the-true-potential-of-the-cloud/ Tue, 14 Mar 2023 09:16:58 +0000 https://www.tatacommunications.com/blog/?p=12101 To unlock the true potential of the cloud, organisations need a trusted partner to help guide them through the journey of migrating to the cloud. In this article, Abhishek Das, Regional Head of Cloud and Security Service, examines the hallmarks of a trusted cloud partner and the attributes to keep in mind when choosing one. Greg Anderson once said, “Focus on the journey, not the destination”. Your journey to the cloud is accurately reflected in this statement. It’s a quest to streamline and automate workflows, increase flexibility, optimise performance, and control costs – all to drive growth and enhance the...

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To unlock the true potential of the cloud, organisations need a trusted partner to help guide them through the journey of migrating to the cloud. In this article, Abhishek Das, Regional Head of Cloud and Security Service, examines the hallmarks of a trusted cloud partner and the attributes to keep in mind when choosing one.

Greg Anderson once said, “Focus on the journey, not the destination”. Your journey to the cloud is accurately reflected in this statement. It’s a quest to streamline and automate workflows, increase flexibility, optimise performance, and control costs – all to drive growth and enhance the customer experience.

Given these benefits of the cloud, it’s not surprising that the cloud migration services market size is expected to reach $515.83 billion by 2027. But enterprises need to feel and be confident of the business outcomes of cloud migration before they decide to adopt it. Identifying the technological features of cloud transformation may be easy, but the real challenge lies in adopting them.

The pathway to the cloud is riddled with complexities. When looking to migrate to the cloud, technology chiefs are often concerned with defining the business logic, as well as getting to grips with the existing landscape, legacy issues, and compliance and risk considerations.

“Although comprehending cloud tools and technology may be relatively simple, the implementation, management, improvement, and innovation aspects are often overlooked when devising plans for cloud migration journeys.”

Therefore, a cloud partner (CP) with managed service capabilities has a prominent role to play. The CP defines the roadmap, setting a clear pathway to a future-ready cloud platform.

The big question is: what is the hallmark of a trusted CP, and what attributes should you keep in mind when choosing one?

Who is your ideal cloud partner?

Today, customers are not only looking for best-in-class solutions for their business but also trusted advisors throughout their transformation journey. Finding the right partner, at the right time, with proven skills and experience is the secret to a high-impact innovation journey.

“Your CP needs to have a deep understanding of business functions, objectively define the existing IT landscape, create a solution blueprint and align the outcomes with business objectives.”

They also need to be well-versed in the latest cloud technologies and best practices, with a proven record of successful cloud implementations.

Offering a consultative approach, the right partner will suggest a migration strategy that helps you reap the maximum benefits of cloud adoption. They simplify the whole life cycle of cloud adoption – from planning to migration to maintenance. When searching for a CP, it is crucial to consider their level of proficiency and past experiences. Your CP must be well-versed in the latest cloud technologies and best practices with a proven track record of successful cloud implementations.

Here we outline four ways in which the ideal CP can help you unlock the true potential of the cloud.

1. Simplify cloud adoption

Most platform providers pitch their native tools and cloud features. However, one of the most important steps in the cloud adoption journey is to first identify and evaluate the current landscape.

The right partner has the expertise and tools to decipher what is running in the customer’s environment and how it can be seamlessly migrated and integrated with new systems. They can evaluate and articulate the need for modernisation. According to Gartner, application assessment is the most critical phase in a cloud migration project.

“The CP must study the client’s environment to establish its technological maturity and readiness.”

It is equally important to understand the scope of IT operations in the present scenario and how well can the existing systems connect to new-age platforms. Some of the aspects the CP needs to delve into include application categorisation, the network architecture, system, and user configurations, the extent of automation, security frameworks, current sales level agreements (SLAs) and conformance to compliances.

A simple lift and shift cloud migration strategy can result in project failure for enterprises – research shows that over 30% of cloud initiatives fail. The right CP, with a sound migration strategy, factors in what needs to be changed, the pace of the roll-out, and marks the milestones along the way.

They help design, integrate, migrate and manage cloud services with their proven framework. CPs assume cloud advisory positions to guarantee deployment and oversee operations that help businesses navigate through their cloud journey.

2. Streamline cloud control and operations

The magic of cloud computing lies in it being a journey. Seldom is it considered to be the end destination. Setting up a cloud environment involves multiple stakeholders – from cross-functional teams of customers to the cloud platform provider to the cloud partners. Given this complex ecosystem, it becomes critical for the CP to provide support during this onboarding process.

Your CP should be able to support existing processes, adhere to standardisations and strive for improvisation with minimal disruptions to customer operations before, during, and after cloud transitions. They should add value to the business at each layer of technological and service integration. The CP brings together a bundle of services.

“The ideal CP is expected to anticipate the risks involved, mitigate operational issues, and respond with agility during the entire process of project implementation, as well as the entire life cycle of the project.”

Performance monitoring becomes critically important to help identify non-conformities and over or under-provisioning in the client’s IT environment. The right CP will not only optimise and automate cost control but also safeguard your existing investments, wherever possible. They should be able to initiate remediations on the fly and provide actionable insights into the health of your systems through state-of-the-art monitoring systems, IT service management tools and IT infrastructure library -based frameworks.

3. Governance risk and compliance

Cloud cybersecurity is a significant challenge for enterprises adopting the cloud, with, 88% of board directors viewing cybersecurity as a business risk. Ensuring data security in the cloud is, however, no easy feat.  Transitioning a client’s security control to the cloud could highlight a number of vulnerabilities, particularly given the phenomenal recent increase in threat vectors and advancements in vulnerabilities – something which requires continuous re-evaluation of cloud infrastructure from a security perspective.

A secure transition framework should deploy industrialised cybersecurity capabilities from day zero – that is, the day the customers first think of developing their cloud footprint.

“The right CP enhances security measures in the new platform dynamically, as per regulatory guidelines and the requirements of the client.”

CPs help manage such complexities in the client’s IT environment, emphasising the use of the right mix of cloud-native and third-party tools to ensure cloud protection for organisations.

A CP with sound security service capabilities can help organisations build the right cloud security foundation. There has been a phenomenal increase in the threat vectors and advancements in vulnerabilities that requires a continuous re-evaluation of cloud infrastructure from the security perspective.

CPs bring in an extra hand to manage such complexities in the client’s IT environment. They emphasise the use of the right mix of cloud-native and third-party tools to ensure cloud protection for organisations. Your CP should be invested in enhanced technologies like security operations centers and advanced cybersecurity tools to detect non-conformities and manage the IT landscape comprehensively. This would help organisations pre-empt vulnerabilities and respond to incidents in a timely manner. It can also provide technology leaders with a dashboard view of all resources and controls to enhance business efficiencies.

4. Ensure the availability of skilled resources

The absence of specialised IT skills directly hampers an organisation’s digital capabilities, restricting them from addressing changing business requirements. In fact, organisational agility cannot exist without the appropriate skills. Without the right talent, enterprises end up dealing with greater complexities and spend more time scaling and managing computing resources.

“While IT leaders try to manage a team of in-house IT specialists, the challenge of hiring, nurturing and retaining staff in specialised technologies across geographies can increase costs and open up potential compliance risks.”

To navigate this, IT leaders can leverage the capabilities of a CP with industry experience, so they don’t have to become experts in every aspect of cloud technology themselves.

Skilled and certified professionals from a CP can manage your IT setups tactfully. The trusted CP regularly invests in building and developing skilled staff to enable seamless customer IT operations on the cloud. Integrated support from an experienced and certified team ensures that IT leaders can maximise the value of their cloud environment and get back to focusing on their business.

Charting cloud migrations with the right CP

As technology evolves, so must our infrastructure and the cloud is no exception. Hence, customers require an experienced partner who can provide a holistic migration approach framework. One who weaves together a solution that encompasses digital infrastructure of cloud, network, security, and data center, as well as possess the required skill sets and expertise, and have the ability to integrate new technologies within the SLA requirements.

“Customers should prioritise choosing the right CP before choosing their cloud platform.”

Therefore, organisations must aim at onboarding experienced CPs with proven track records, a CP that offers unified cloud experiences. Recent evolutions in cloud computing make subject matter experts indispensable. They help accelerate and achieve technological and business objectives through proactive suggestions and knowledge sharing.

They should dedicate time and resources to establish clear parameters for selecting a CP and define the criteria they must fulfil to ensure the overall success of their digital transformation journey.

To learn about how organisations can adopt a ‘cloud smart’ approach, click here.

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Accelerate your industry 4.0 transformation with Private 5G https://www.tatacommunications.com/blog/2023/03/accelerate-your-industry-4-0-transformation-with-private-5g/ Mon, 13 Mar 2023 02:00:27 +0000 https://www.tatacommunications.com/blog/?p=12091 The world is advancing into a fourth industrial age and emerging technologies are powering it. In this article, Viswanathan Ramaswamy, Vice President of 5G & Digital Solutions Incubation at Tata Communications, explores how private 5G is helping companies accelerate their industry 4.0 transformation. The industrial revolution was set in motion about two hundred years ago but it was in the 1990s when the third industrial age – the digital revolution – was unleashed. While the manufacturing sector has adopted new technologies, the reality is that they tend to be used as tools to upgrade existing processes only. Enterprises involved in...

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The world is advancing into a fourth industrial age and emerging technologies are powering it. In this article, Viswanathan Ramaswamy, Vice President of 5G & Digital Solutions Incubation at Tata Communications, explores how private 5G is helping companies accelerate their industry 4.0 transformation.

The industrial revolution was set in motion about two hundred years ago but it was in the 1990s when the third industrial age – the digital revolution – was unleashed.

While the manufacturing sector has adopted new technologies, the reality is that they tend to be used as tools to upgrade existing processes only. Enterprises involved in industrial or physical work – such as mining, manufacturing and logistics – have broadly carried on as before. However, this situation is changing rapidly.

“Developments in digital connectivity and artificial intelligence (AI) are poised to bring sweeping productivity and efficiency improvements across multiple industry sectors.”

And this will be achieved by making machines smarter.

But this new industrial era won’t come to fruition until fast and reliable connectivity capable of reaching the remotest locations, is also commonplace.

The challenge

In today’s digital world, organisations are struggling to deliver the connectivity, quality of service, control, and scalability that’s required of them, especially when it comes to industrial IoT applications and systems.

For example, a multi-national manufacturing company wants to upgrade its factories’ infrastructure from a largely cabled set-up to a wireless one, to give its production lines more operational flexibility. How can they go about this transition with existing solutions?

Let’s say they decide to use an existing solution like Wi-Fi. This will be challenging as Wi-Fi has inconsistent latency and bandwidth performance and cannot provide appropriate coverage over large areas – not to mention across different countries.

As such, these limitations impact the technology’s ability to deliver a quality of service necessary for real-time analysis. And make it difficult for organisations that seek better visibility and centralised control at each of their factory sites.

Transform with 5G

This is where 5G comes in.

5G has the capacity, coverage, and high signal penetration to connect devices that need to move freely across difficult radio environments. It also has lower latency, which is essential in operations where real-time connectivity is required.

On top of this, 5G enables carriers to divide the network into discrete chunks – known as network slicing – and importantly, offers something new to enterprises: the ability to run your own fast and secure wireless mini-networks. This can be achieved by either obtaining a licensing spectrum from carriers or applying for your own allocation.

Private 5G

The ability to have your own wireless network is known as private 5G. However, while these networks may be private, they don’t have to live in a vacuum.

As enterprises deploy it, they’ll need to ensure 5G works alongside other connectivity options such as 4G and Wi-Fi. They will also need to manage the transition of their connected devices from a discrete private 5G slice to a public 5G network.

“The capability of private 5G to integrate with public networks is important because many critical services, such as those in healthcare, require service continuity when moving from one network to another.”

It can be a challenge to ensure connectivity and security are maintained during these exchanges. But with the right partner platform, this can be easily overcome.

Other benefits of private 5G include:

  • Deployment efficiency and flexibility of device movement (especially compared to a cable setup)
  • Availability of required coverage and capacity with high quality and reliability
  • Security, privacy, and data isolation requirements are possible
  • Opportunity to enable real-time services
  • Time critical applications are enabled through the Time Synchronization Network (TSN) features, available on 5G networks which support the integration of legacy Ethernet TSN networks

Using a network management platform

Having a standard private 5G network can be adequate for a single organisation. But for multi-national enterprises like in our earlier example, what happens if the Chief Operations Officer (COO) wants to automate and harmonise the company’s many factories to help gain visibility and control around the performance of each factory?

How can multiple factories, located in multiple countries be managed in the most efficient way possible?

“It’s easy to think the answer is to install private 5G networks at each site. But doing this will only result in multiple 5G islands, no centralised control or visibility of operations within each factory.”

However, the COO can partner with an expert network management platform that has umbrella orchestration and automation overlay to the 5G Edge and 5G data center components. This partnership will allow the enterprise to manage all legacy technologies as well as private 5G at each location efficiently.

This approach will ensure centralised access to each of the factory installations, while enabling each factory to operate autonomously. It will also allow for full visibility over the connectivity, devices and edge applications, as well as control across all the manufacturing sites, while letting each site manager run their own production lines.

Digital transformation is moving from the world of bytes to the world of things. High-bandwidth connectivity means that smart devices can communicate more, both as part of the production process and with other devices. This evolution is having a transformative impact across multiple industries – from extractive industries, through to manufacturing, logistics and beyond.

Private 5G is an enabler of this transformation and the ability to implement multi-site private 5G, along with edge compute and private to public connectivity handover are all part of the new industrial revolution.

To learn more about how digital transformation is shaping the future of industries such as manufacturing, click here.

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The need for zero trust Mobile SASE and IoT threat defence https://www.tatacommunications.com/blog/2023/03/the-need-for-zero-trust-mobile-sase-and-iot-threat-defence/ Thu, 02 Mar 2023 01:30:46 +0000 https://www.tatacommunications.com/blog/?p=12074 Enterprises are rapidly adopting API-based applications, which rely on public or mobile internet as the primary data transport. In this article, Tri Pham, Chief Strategy Officer at Tata Communications, delves into two key security techniques: Mobile SASE and Zero Trust (Secure Access Service Edge), that can be used in combination to protect enterprise endpoints.  With the arrival of 5G, the trend towards cellular-based IoT projects shifts beyond low-bandwidth massive IoT applications towards more advanced broadband IoT use cases that require higher throughput, lower latency, and larger data volumes. These use cases include security cameras, drones, and connected cars. The integration...

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Enterprises are rapidly adopting API-based applications, which rely on public or mobile internet as the primary data transport. In this article, Tri Pham, Chief Strategy Officer at Tata Communications, delves into two key security techniques: Mobile SASE and Zero Trust (Secure Access Service Edge), that can be used in combination to protect enterprise endpoints. 

With the arrival of 5G, the trend towards cellular-based IoT projects shifts beyond low-bandwidth massive IoT applications towards more advanced broadband IoT use cases that require higher throughput, lower latency, and larger data volumes. These use cases include security cameras, drones, and connected cars. The integration of IoT devices into business processes to track assets, manage fleets, monitor patients, and ensure proper functioning of production systems represents a vast virtual expansion of the enterprise network perimeter, exposing a broader attack surface to hackers and criminals.


IoT devices often have limited processing power, storage, and may use proprietary operating systems, making them unable to support a client-based security software model. They are also transient and may cross multiple network boundaries, making traditional IT security controls inadequate. For “off-network/beyond the perimeter” devices, enterprise IT organisations have limited options for enforcing security controls and little to no visibility on device performance and behaviour.  To overcome these obstacles, organisations are increasingly embedding secure networking into the app itself, or leveraging the device SIM.

 

The mobile network edge is the convergence point for data between endpoints and the cloud, making it a critical location to enforce strong security measures. As businesses adopt hyper-connected transport, healthcare, logistics, retail, and industrial value chains, the risk of cyber-attacks increases. As mobile networks become more open, widespread, and built using APIs, and as workloads move to multi-cloud environments, the threat from cyberattacks and attack surface widens.

“Most of the deployed API-based applications rely on public or mobile internet as the main data transport, which creates a potential for a multi-fold increase in cyberattacks on vulnerable IoT endpoints and API clients.”

Vulnerable API endpoints and gateways need to be protected more comprehensively by enabling developers to embed private, zero-trust capabilities in API client and publisher endpoints. This then enables the API publisher to stop exposing endpoints to the Internet – each API session instead leverages a private network, zero trust overlay.

For remote and mobile IoT devices, IT organisations have limited options for enforcing security controls and have almost zero visibility on the performance and behaviour of the devices.

“CIOs must adopt a comprehensive security strategy to protect their endpoint assets.”

Endpoint-enforced security, which requires an agent to be installed on each device, may not be viable due to device support and the associated management costs. Meanwhile, backhauling all the traffic to the cloud may have a latency impact on application performance, and result in high cloud egress costs.  These are key reasons why leading organizations are now embedding the zero trust networking functions into the app itself, and using SIM-based approaches.

CIOs like Sanjay face a challenge in securing remote IoT devices, such as CCTV systems. Sanjay initially considered endpoint enforced security, but it would have created high operational complexity and cost, especially at scale. Proxying the traffic to the cloud meant too much added latency and high cloud egress costs.

Sanjay and his team have decided that the best option is a network edge security approach, orchestrated from the core network, that eliminates the need for security agents on each device, and does not require all traffic to be backhauled towards a specific cloud environment.

“This approach offers several key benefits over traditional cloud or endpoint security solutions, by eliminating latency impacts on application performance and reducing the operational pain of managing agents across distributed devices.”

It also provides improved visibility and control, robust security for both data in transit and data at rest, while also doing away with the need for integration with Sanjay’s MDM solution.

In conclusion, CIOs must be aware of the potential threats posed by API-based applications and adopt network edge-based security solutions that follow zero trust principles to protect their enterprise endpoints from cyber-attacks in a rapidly changing technological landscape. Mobile SASE and Zero Trust, when used in combination, provide a comprehensive solution to protect against cyber-attacks, ensuring business continuity and resilience.

To learn more about Tata Communications’ SASE and Zero Trust solutions, click here

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Digital-enabled hyperconnected ecosystems will transform manufacturing https://www.tatacommunications.com/blog/2023/02/digital-enabled-hyperconnected-ecosystems-will-transform-manufacturing/ Mon, 27 Feb 2023 02:00:18 +0000 https://www.tatacommunications.com/blog/?p=12064 With digital transformation metamorphosing the manufacturing sector, there are various technologies and practices that are yet to come to light for many leaders in the industry. In this blog, Vice President Head of Solution Engineering India & Global Solution Center at Tata Communications, Hari Nair, explores how digital enabled hyperconnected ecosystems will shape the manufacturing industry. From recommending the right network, and automating redundant processes to enabling smart manufacturing; everything is a puzzle waiting to be solved. As an industry expert experienced in dealing with multiple large-scale manufacturing industries, Hari was a guiding light for the members of the CXO...

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With digital transformation metamorphosing the manufacturing sector, there are various technologies and practices that are yet to come to light for many leaders in the industry. In this blog, Vice President Head of Solution Engineering India & Global Solution Center at Tata Communications, Hari Nair, explores how digital enabled hyperconnected ecosystems will shape the manufacturing industry.

From recommending the right network, and automating redundant processes to enabling smart manufacturing; everything is a puzzle waiting to be solved. As an industry expert experienced in dealing with multiple large-scale manufacturing industries, Hari was a guiding light for the members of the CXO Tech Council by CORE Media.

The Council, powered by Tata Communications, promoted peer-to-peer sharing of challenges, ideas, and solutions for different industries in the manufacturing sector. Below is a summarised version of Hari’s key points to aid digital transformation in the sector.

Adopting an end-to-end network is crucial for uninterrupted connectivity

Fluctuating bandwidth and latency remains a serious issue, concerning a majority of manufacturing units. It makes deployments a painstaking task and messes with the overall timeline of a project.  Nair emphasised the importance of adopting end-to-end network connectivity on production floors.

“It helps significantly when the network provider can get complete visibility of the problem areas in the network and take timely actions accordingly towards mitigating them.”

Moreover, end-to-end solutions eliminate the need to deal with multiple network providers, drastically improve the QoS and enable faster resolution of issues.

Newly generated 5G use cases will be an ideal solution for manufacturers

With multiple machines and equipment running simultaneously on a production floor, a traditional network solution is insufficient for consistent and uninterrupted connectivity. More importantly, a common network solution is not compatible with different types of production.

For instance, the network provider must design a customised use case for a company that operates in remote locations, such as mines located in the middle of jungles, to provide optimum service.  Nair explained that clear use cases help build robust and consistent connectivity.

“A typical production floor with a customised use case will use three different network solutions – a campus LAN, an end-to-end network or Wi-Fi, or newly developed 5G use cases – to make smart manufacturing a reality.”

He reiterated that optimising the 5G network is better with an end-to-end solution.

Data security should be a priority for the network provider

While discussing the significance of data security in a production unit, Nair remarked that data is critical. As a result, it should stay within the boundaries of the factory to keep it safe from external threats. Moreover, he pointed out that certain restrictions still exist on the type of data that OT systems can handle.

This data cannot be released into the public environment, as there is always the risk of cyber-attacks damaging the integrity of the information. Therefore, the network provider should introduce built-in security while providing connectivity to clients.

“Integrating OT systems with security built-in is the need of the hour. We need to make the decision-making process fast and secure to maintain consistently high production quality.”

This functionality should empower the manufacturers to make decisions in a secure and rapid manner to avoid production delays and quality issues.

The blog has been written by Hari Nair following the CXO Manufacturing Tech Council. Click here to see the event summary white paper and learn more about the insights, challenges and new technologies shaping the future of manufacturing.

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Bringing an omnichannel experience for retail consumers https://www.tatacommunications.com/blog/2023/01/bringing-an-omnichannel-experience-for-retail-consumers/ Tue, 31 Jan 2023 02:30:55 +0000 https://www.tatacommunications.com/blog/?p=12045 For retail businesses, engagement with customers has shifted over the last decade. Where once brick and mortar stores were the main point of contact, online and social media has revolutionised this experience. In this article, Vice President, Cloud Communications at Tata Communications, Nick Parmar, discusses how retailers can drive better customer engagement and use technology to deliver better customer experiences. Today, more than half of consumers (61%) believe retailers should provide the same cross-channel flexibility they offered during the pandemic, with 55% saying they are more loyal to retailers with physical stores and online options. “Retailers are now expected to...

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For retail businesses, engagement with customers has shifted over the last decade. Where once brick and mortar stores were the main point of contact, online and social media has revolutionised this experience. In this article, Vice President, Cloud Communications at Tata Communications, Nick Parmar, discusses how retailers can drive better customer engagement and use technology to deliver better customer experiences.

Today, more than half of consumers (61%) believe retailers should provide the same cross-channel flexibility they offered during the pandemic, with 55% saying they are more loyal to retailers with physical stores and online options.

“Retailers are now expected to be able to interact and support their customers on any platform at any time.”

While it may be easy to initially set up these channels, managing them is a lot harder.

In this article, I discuss some of the omnichannel challenges that retailers must overcome to drive better customer engagement, highlight the technology to deliver better experiences and illustrate why using managed services providers can ensure retailers are always putting their best foot forward.

Omnichannel challenges retailers face

With the widespread proliferation of data, a key challenge for retailers is ensuring enough value can be efficiently derived from data to meet customers’ growing expectations. The four main hurdles to this are:

Data is in silos: Presently, most traditional businesses have different systems for capturing leads, loading orders and processing invoices – all from disparate systems that aren’t connected. Similarly, when a customer buys a product, gives a review, services it, or places a future order for a new product, all that information is also stored in different places. As such, these data silos make it difficult for brands to pull the information together to deliver a unified customer experience.

Inefficient use of data: Retailers aren’t capitalising on the richness of the data they possess to provide personalised experiences. For example, by failing to capitalise on that richness and feed it back into tools such as chatbots, they fail to meet customers’ expectations, which can lead to frustration.

Following the 80/20 rule: In this context, it means providing the best automated service for the top three issues customers contact you for and falling back to traditional methods for everything else. It’s when automated service isn’t consistent, nor meet customers’ expectations, that they become an issue.

Reducing the carbon footprint: Customers are incredibly wary of social and environmental issues and prefer products that are responsibly sourced, produced and transported. Hence, retailers face the challenge of incorporating sustainability within retail. They need to design a sustainable supply chain with environment-friendly distribution strategy especially in today’s world of growing e-commerce.

Ensuring a great customer experience

A major way retailers can overcome the challenges they face is by providing customers with an exceptional experience that’s personalised and makes them feel great.

Here are two examples:

Apart from providing promotional offers, retailers must now go above and beyond to provide a level of personalisation like never before.

In this instance, if a customer is looking to purchase an item that’s out of stock, retailers can elevate their service by contacting them when it’s back in stock and perhaps even offer a one-time discount if they purchase the product immediately. This keeps the business connected and engaged with the customer – leading to a great experience with the brand.

Another example is for retailers to take note of customers that are repeat buyers of a particular product and make them a subscription offer that saves them time (and money) from buying it manually every time. Delivering this personalised service tells the customer you’re aware of their needs and making them understand that the brand cares about them.

“Using data to provide great customer experiences is where the best brands differentiate themselves from competitors.”

Technology to help drive better customer engagement

Traditionally, the process of researching a product started online but the purchase often happened in-store because the customer wanted to get a feel for the product first before buying. Conversely, products that were bought online were the ones customers were already familiar with.

However, the pandemic shifted this trend as customers could no longer visit physical stores. So, organisations had to rethink how to accommodate during these times. For example, we helped one of our customers to devise a solution whereby customers can not only see products online but experience them in new ways and find more details about the product from store employees just as if they were physically on the shopfloor.

This was made possible by installing high-definition cameras in the store to enable video communication that provided an elevated customer experience. The activation successfully increased the productivity of sales associates and prompted more positive feedback from customers.

We also worked with the retailer to train their employees on how to make a customer’s buying journey as close to a normal store interaction as possible, powered by seamless video calls.

Finding the right partner

Businesses are faced with many challenges, but their omnichannel experience shouldn’t be one of them.

“Working with an expert managed services provider can help retailers overcome the challenges they face with customer engagement.”

At Tata Communications, we provide a secure integrated solution through our Tata Communications DIGO and InstaCC platform that helps organisations unify and enhance the customer and customer service representative’s experience seamlessly.

The future of customer experience

A few years ago, businesses started adopting chatbots, but many have yet to get it right. Initially, their function was to generate helpful solutions and retrieve customer data for insights into their preferences and other shopping needs. But the problem with chatbot interfaces is that they get narrowed down to being Q&A bots that give a static response instead of providing a solution.

However, I believe the technology will continue to evolve and play a major role in the customer service experience organisations aim to provide. According to Gartner, chatbots will become the primary customer service channel for about a quarter of organisations by 2027.

“In addition, the adoption of augmented reality (AR) in retail is exponentially increasing and will be much higher in the next five years and help provide better experiences to customers.”

AR technology has allowed a virtual try-on of products that benefits both the brand and the customer. For instance, IKEA has built an AR-enabled App that allows people to see how a furniture will look in their homes – with the help of just a smartphone. During the pandemic, Apple also used AR technology to demonstrate their products to the customers who couldn’t go to the physical stores. AR and VR technologies allow for an easier, personal shopping experience for customers, right at home. And most importantly, the entire process becomes faster for everyone involved.

It will be interesting to see how upcoming tech advancements will influence customers’ experience in the future!

To learn more, read this blog post on differing expectations in today’s hyperconnected digital ecosystem.

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Differing expectations in today’s Hyperconnected Digital Ecosystem https://www.tatacommunications.com/blog/2023/01/differing-expectations-in-todays-hyperconnected-digital-ecosystem/ Thu, 19 Jan 2023 10:12:11 +0000 https://www.tatacommunications.com/blog/?p=12027 Unprecedented levels of hybrid working have been established as a result of the pandemic. In this article, Product Management Head – UCC at Tata Communications, Pramod Das, explores how businesses can mitigate the gap between expectation and experience in the hybrid work culture. The year of 2022 had two distinct phases. The first half of the year was characterised by nearly as much uncertainty as the second half of 2021 when it came to ways of working, for example re-opening offices, safety policies and measures based on changing COVID-19 protocols. Most workplaces were prepared to close quickly and re-open safely....

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Unprecedented levels of hybrid working have been established as a result of the pandemic. In this article, Product Management Head – UCC at Tata Communications, Pramod Das, explores how businesses can mitigate the gap between expectation and experience in the hybrid work culture.

The year of 2022 had two distinct phases. The first half of the year was characterised by nearly as much uncertainty as the second half of 2021 when it came to ways of working, for example re-opening offices, safety policies and measures based on changing COVID-19 protocols. Most workplaces were prepared to close quickly and re-open safely. Unprecedented levels of remote and hybrid work were established across the workforce. The second half of 2022 saw more wide-scale re-openings – locally, nationally, and globally – driven by the fading pandemic and enabled by technology to digitise workflows and connect distributed workers. In 2022, organisations relied on transformative technologies such as Unified Communication as a Service (UCaaS), expecting that technology adoption will enable their hybrid workforce with seamless communication, which will, in turn, help maintain or improve employee experience and productivity. These unified communication services included Calling, Audio/Video Meetings, Messaging, Events, Webinars, Recording and Desktop/File Sharing capabilities, among others.

But the reality was very different from expectations.

“According to Frost & Sullivan, enterprises across North America, Europe, Asia, and LATAM reported negative impacts on employee wellbeing, especially those working from home. 23% reported meeting fatigue and a third said that their relationships with co-workers suffered, and they had many distractions/no dedicated workspace.”

Three-quarters of IT Decision Makers (ITDMs), who were surveyed, reported difficulties in supporting hybrid work in the following parameters:

  • Maintaining security and compliance when supporting remote workers
  • Deploying and provisioning technology for remote workers
  • Supporting user access to company data and apps
  • Monitoring and managing remote workers

“Implementing strategies to effectively support remote and in-office employees will remain a top challenge for 2023.”

The survey respondents said that a quarter or more of their organisation’s desk workers will be working remotely part-time or full-time two years from now. Reduced corporate real-estate footprint and energy saving, in addition to the gap between expectation and reality, are presenting unique opportunities for enterprises to rethink and focus on increasing innovation.

UCaaS technology remains part of organisational strategy, as they are redesigning the workplace for lower occupancy rates, new workstyles, and aspirations to transform office sites into creativity and collaboration hubs. Enterprises who invest in the right UCaaS technology from the right service provider can ensure that they stay innovative and contextual. ITDMs will have consistent access to a robust UCaaS toolset, essential to connect teams and maintain productivity, no matter where users work.

How to mitigate the gap between expectation and experience in the hybrid work culture

Personalise UCaaS for improved employee engagement

Hybrid work has forced enterprises to focus on employee experience as talent retention has become increasingly difficult.

“A scarcity of skilled labour is affecting organisations across industries. Many teams are doing more with less.”

Front-line employees are engaged and productive when they feel included, valued, and appropriately equipped. An invigorated effort to personalise UCaaS for improved employee engagement, satisfaction, and productivity is underway in enterprises. Persona and role-based solutions comprised of integrated software and hardware devices, and workflow integrations, enable users to work smarter and in a more inclusive manner.

Many ITDMs now prefer persona-based UCaaS licensing models e.g., voice-only user licensing model where the front-line user just needs a phone (softphone or hard phone) with dial-tone; collaboration user licensing model where users need a unified application for calling, and messaging and meeting use-cases; power user licensing model where users such as CXOs need multiple devices & mode for their calling, meeting and messaging use-cases and they should be able to seamlessly use any device for their collaboration work-load without any interruptions.

Migrate to a single provider

Another approach by many ITDMs to mitigate the gap in the hybrid world and to be able to deploy truly successful hybrid UCaaS solutions is to move towards end-to-end service provider solutions in the near term (1-3 years). The single vendor should ideally be able to provide all four service layers:  

1) Collaboration Apps such as Calling, Meeting, Messaging, Voice Email, Auto-attendant, Audio Conferencing, Events, Training, Contact Center, Reporting, Monitoring etc.

2) Access Networks – the Internet, MPLS, SDWAN, Edge Connect, P2P, VPN, etc.

3) PSTN Calling Plan including domestic and international plans

4) E2E Managed Services including services such as Assessment, Migration, Integration, Deployment, Adoption, Management and Measurement as the organisation moves to the cloud. The additional benefits of working with a single service providers include consolidated billing, integration compliance and security frameworks, and unified management.

Conclusion

“Organisations will need to customise their Unified Communications solution to balance user and employee experience, security and compliance.”

You should enable employees with the flexibility to use the approved applications and devices they prefer, empower employees to help develop best practices around the most effective use of functionality for their roles and educate employees on all the benefits and capabilities of UCaaS. This will allow you and your organisation to thrive in a hybrid collaboration world.

Click here to learn how Tata Communications helps you in your journey to a Hyperconnected Digital Ecosystem.

Data/statistics source & inspiration: Frost and Sullivan 2022 UCC Industry Predictions. https://store.frost.com/2022-ucc-industry-predictions.html

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How DBUs will enable a new era of inclusivity and personalisation https://www.tatacommunications.com/blog/2023/01/how-dbus-will-enable-a-new-era-of-inclusivity-and-personalisation/ Thu, 12 Jan 2023 02:30:57 +0000 https://www.tatacommunications.com/blog/?p=12004 Following up on an announcement made in the 2022-23 Union Budget earlier this year, PM Narendra Modi recently dedicated 75 DBUs to India. These DBUs or Digital Banking Units are part of an ongoing effort by the RBI to accelerate the adoption of digital banking services and improve financial inclusivity in the country. In this article, Vice President & Head of India Region at Tata Communications, Arijit Bonnerjee, examines how DBUs will enable a new era of inclusivity and personalisation. DBUs are meant to offer the same functionality of a brick-and-mortar establishment, but in a paperless, wholly digital format. As the...

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Following up on an announcement made in the 2022-23 Union Budget earlier this year, PM Narendra Modi recently dedicated 75 DBUs to India. These DBUs or Digital Banking Units are part of an ongoing effort by the RBI to accelerate the adoption of digital banking services and improve financial inclusivity in the country. In this article, Vice President & Head of India Region at Tata Communications, Arijit Bonnerjee, examines how DBUs will enable a new era of inclusivity and personalisation.

DBUs are meant to offer the same functionality of a brick-and-mortar establishment, but in a paperless, wholly digital format. As the RBI explains, the purpose of a DBU is to “optimally blend digital infrastructure with the human touch.” In essence, we’re talking about the possibility of services like 24/7 support, automated cash deposit/withdrawal, and even digital onboarding and the disbursal and processing of schematic loans being made available to anyone, anywhere with a stable internet connection and power.

As PM Modi put it, “maximum services through minimum digital infrastructure.” Banks are expected to incorporate DBUs into their existing digital banking strategy and are expected to meet certain minimum requirements for product and service offerings at these locations. While DBU centres will be treated as banking outlets, they will need to be housed distinctly from traditional branches.

“Additionally, and this is the exciting part, banks have been given the freedom to innovate on DBU services within the limits of RBI’s compliance guidelines. But first, we need to get the basics right.”

Building intuitive customer experiences

The potential here is huge, but so is the challenge. While DBUs will no doubt promote financial inclusivity, the challenges of digital literacy and building trust in the system, particularly in rural areas, are significant. One approach we’re taking to address this problem is by attempting to re-imagine the mechanism and language of this human-machine interaction. We aim to make these interactions more natural and intuitive, integrating digital experiences that break silos and smoothen friction points.

We’ve been working with several partners to experiment with and fine-tune various interfaces and platforms to enable such a system to work. This is powered by bespoke integrated omni-channel tools to impart and end-to-end frictionless experience to the consumer. These include video collaboration tools for video KYC and digital onboarding and a similar system for enabling sales.

We’re also looking to leverage our expertise in the development of AI-powered tools and cloud services to support personalisation and localisation with features like multi-lingual translation and contextual interaction.

“In a country as large and as diverse as India, such tools are necessary for scaling up and enabling inclusivity, especially when we’re looking at expanding services into rural areas.”

To enable 24/7 support — a requirement for DBUs — AI interfaces like digital humans or intuitive chatbot service are also necessary. All this will of course need to be built on robust, scalable network infrastructure that’s built from the ground up with security and zero-trust policies in place. Additionally, cable-less branches running on failsafe Wi-Fi services will be needed to minimise infrastructure requirements and speed up the setting up of DBUs.

Enabling a new era of financial inclusivity

One of the most exciting aspects of DBUs is the prospect of building hyper-local, hyper-personalised products and services.

“Thanks to investments in end-to-end digitalisation — accelerated by the pandemic — banks and financial institutions, in general, are now more resilient and agile than ever.”

This is thanks to robust back-end systems and more flexible front-ends that allow such institutions to re-package products and services on the fly.

DBUs give us the opportunity to put this agility and flexibility to good use. We not only get to enable a new era of financial inclusivity but also to address the needs of a whole new class of audience. This is an excellent opportunity to enable financial inclusivity at scale.

To learn more, read this blog on how technology has evolved and what’s next in 2023. 

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Cloud First to Cloud Smart: A Strategic Shift https://www.tatacommunications.com/blog/2023/01/cloud-first-to-cloud-smart-a-strategic-shift/ Wed, 04 Jan 2023 11:01:49 +0000 https://www.tatacommunications.com/blog/?p=11985 The term ‘digital transformation’ has evolved for businesses, particularly in the last decade. What once meant a simple shift to virtual forms and online communication, now has vast implications across the different aspects of a business. As a core enabler of digital transformation, cloud adoption has been a focus for businesses in recent years, so much so that it’s created the popular moniker ‘cloud first.’ In this blog Vice President & Global Head of Managed Hosting and Cloud Services at Tata Communications, Rajesh Awasthi, examines the importance of organisations implementing a cloud smart approach. Cloud adoption boomed rapidly, as businesses...

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The term ‘digital transformation’ has evolved for businesses, particularly in the last decade. What once meant a simple shift to virtual forms and online communication, now has vast implications across the different aspects of a business. As a core enabler of digital transformation, cloud adoption has been a focus for businesses in recent years, so much so that it’s created the popular moniker ‘cloud first.’ In this blog Vice President & Global Head of Managed Hosting and Cloud Services at Tata Communications, Rajesh Awasthi, examines the importance of organisations implementing a cloud smart approach.

Cloud adoption boomed rapidly, as businesses raced to leverage the cloud and support their hybrid work environments. Many businesses realised while they understand the need for cloud technology, they might not have the correct resources to ensure that they are harnessing its benefits strategically. This resulted in organisations having complex and fragmented implementations across various cloud platforms, whether it’s public, private or edge. What has become clear, there is a difference between being cloud first and being cloud smart. In this article, we’ll explore best practices for employing a cloud smart approach.

The price of failing to optimise an enterprise cloud strategy comes in the form of spiraling monthly costs, unmodified workloads failing to unlock critical cloud features and issues with performance management. All in all, it takes away time and money that a cloud smart strategy should be giving back. Organisations must begin to leverage smart and sustainable approaches to their cloud infrastructure, including public, private or edge cloud.

A customised cloud smart strategy can match an organisation’s goals and circumstances to its ability to execute with the cloud.

 

Shortcomings of a Cloud First approach

For nearly a decade, cloud first has been the prevalent approach to cloud adoption initiatives. It can be counterproductive to maximise the cloud footprint by prioritising legacy system modernisation, resulting in workload migrations. Some of the main shortcomings of a cloud first approach plaguing organisations are:

  • Gaps between cloud expectation and execution abilities: Organisations often develop unrealistic expectations from the cloud that get compounded due to the lack of technical, financial, or strategic skills required to implement them.
  • Incongruency due to siloed business processes: The cloud is agile and dynamic by nature. Legacy organisational properties like operational silos, rigid IT governance and outdated foundational practices are often incompatible with the cloud.
  • Speed over planning: A cloud first approach is speed centric. The mad rush to incorporate the cloud and its elements across each stratum of operations leaves limited time to adopt other approaches.
  • Getting the right cloud services with the right workload: Cloud offerings can be diverse, extensive and complex. The varied and complicated nature of cloud service provider offerings exacerbates the confusion in matching the right cloud services with the right workload.
  • Lack of specialized IT skills: Other than investment, planning and a cultural shift, a cloud transformation, also requires a specialized IT skillset that organisations often lack.

All these issues can be reversed with a cloud smart approach where cloud adoption is synchronized with organizational goals and values.

Becoming Cloud Smart

Gartner estimates that 60% of organisations that have adopted a cloud first approach will switch to a cloud smart approach by 2023. Considering most business leaders are expected to spend half of their IT budget on the cloud by 2025, gaining control over these costs has now become of paramount importance.

A cloud smart approach entails determining whether an organisation has the right mix of private and public cloud, edge, and on-prem infrastructure to meet its various unique workloads, as well as all its compliance and regulatory obligations.

 

To achieve this, a cloud smart approach considers a range of factors: the management, cost, visibility, interoperability, network, and application priorities of a business to create a more unified cloud environment.

Here are a few crucial considerations to derive maximum value from cloud investments with a holistic strategy:

  • Identify and set realistic goals: The priority toward driving a cloud smart approach is to set realistic goals and expectations for cloud initiatives.
  • The right fitment for the migration-mix: Identify the right cloud environments to determine which applications to keep on-premises and which to migrate to the cloud (private/public).
  • A performance measurement cycle: Identify all the benchmarks and then focus on improving them as you progress along with a cloud smart strategy.
  • The right investment in services and orchestration tools: Invest in tools and services that help in reducing the complexity of your cloud journey.
  • Mitigation of the risks and compliance violations: Ungoverned cloud adoption and poor foundational practices can put organizations at risk of security breaches, data loss, compliance issues and budget overruns. They must be contained and mitigated accordingly.
  • Workplace culture realignment: Use your current resources to their maximum value including reskilling and retraining staff. Also, enhance security postures and use best practices to inherit cultural reforms.
  • A cloud exit strategy: Create a clear cloud exit strategy during the initial cloud design and planning phases considering aspects such as stakeholder management, application, legal and data governance, etc.

By taking on the benefits of all the different cloud environments and using that mix to offset the potential weaknesses of each, organisations can create a unified, automated and scalable environment perfect to their needs.

 

Collaboration is the key

It is a smart choice to look to a partner with experience to foster a holistic cloud experience. Organisations can choose to partner with experienced cloud migration experts and managed service providers to unlock significant business value from their cloud investments. The experts can weave their disparate IT infrastructure together, orchestrate migration / consolidation of different clouds (public, private and/or edge cloud) to provide a unified cloud environment that is optimised, continuously monitored and managed. A savvy roadmap toward cloud optimisation includes:

  • Formulating a well-defined strategy that identifies obstacles, ensures minimal disruption, and sets realistic goals and expectations.
  • Improving performance and cost-saving through a well-crafted migration strategy.
  • Championing workload migrations in sync with organisational preferences, its technological, security and regulatory environments.
  • Enabling organisations to take advantage of cloud economics by protecting current investments, optimising infrastructure resources, and forecasting the budget efficiently along with cost visibility.

In conclusion, a cloud smart approach can lead organisations to a place where their costs are predictable and their workloads are optimised. This gives them a competitive edge to execute a sustainable digital transformation strategy that is aligned with the customer’s needs and organisational goals. After all, the cloud cannot deliver on its promise if you don’t know what to expect from it.

Read more on how you can make smart choices and stay ahead in your digital journey.

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The year in review: How technology has evolved and what’s next in 2023 https://www.tatacommunications.com/blog/2022/12/the-year-in-review-how-technology-has-evolved-and-whats-next-in-2023/ Wed, 14 Dec 2022 10:28:59 +0000 https://www.tatacommunications.com/blog/?p=11955 As 2022 draws to a close it will be remembered as the year in which technology scaled up globally and the rules of the new normal became simple – digitalise or fall behind. This trend will see us move into a world of hyperconnected interoperable environments with increasing reliance on immersive interaction between the employees, partners, suppliers, and customers of an enterprise. In this blog, Amitabh Sarkar, Vice President & Head of Asia Pacific and Japan – Enterprise, Tata Communications, discusses key trends we will see in 2023 as technology continues to evolve. Thriving in this new normal will require...

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As 2022 draws to a close it will be remembered as the year in which technology scaled up globally and the rules of the new normal became simple – digitalise or fall behind. This trend will see us move into a world of hyperconnected interoperable environments with increasing reliance on immersive interaction between the employees, partners, suppliers, and customers of an enterprise. In this blog, Amitabh Sarkar, Vice President & Head of Asia Pacific and Japan – Enterprise, Tata Communications, discusses key trends we will see in 2023 as technology continues to evolve.

Thriving in this new normal will require an ongoing digital transformation not just for enterprises but for the entire ecosystem that creates and delivers business value. Hence the need for hyperconnectivity – a near real-time seamless connected platform that allows people and machines to communicate and collaborate effectively to deliver the best possible business outcomes.

Hyperconnected ecosystems are heavily dependent on technology and businesses need the right infrastructure, applications, processes and skills to maximise connection and collaboration for all stakeholders.

As the digital transformation continues, CIOs need to work with a broad group of technology vendors and expert partners to build solutions for connectivity, cloud, collaboration, Internet of Things (IoT), and security, all of which involves an incredible level of complexity.

 

They also need partners who can help to simplify and manage this complexity by providing end-to-end solutions.

Tata Communications has the tools, platforms, skills and expertise to help you build an agile platform that enables compelling employee and customer experiences, deploy connected solutions and build digital trust. With our solutions-oriented approach, proven managed-service capabilities and cutting-edge infrastructure, we enable a hyperconnected ecosystem powered by cloud, mobility, IoT, collaboration, security and network services.

As we march into 2023, let’s look at the technology trends which have truly made an impact on the business world.

Looking back to look forward

There were a number of innovations in the digital world that benefitted businesses and their customers this year.

Enterprise businesses need to build trust across their digital ecosystems. That means maintaining the integrity and security of all transactions and data, being transparent about data privacy, and complying with regulations.

Achieving this remains a challenge, however, in the face of constantly evolving threats, lack of security skills and stringent data privacy requirements, “Digital Trust” programmes are one of the highest priorities of global business leaders. With remote working and the adoption of 5G and IoT, managing and reducing risk has become even more complicated. This evolving landscape requires businesses to deploy an average of over 45 cybersecurity-related tools, increasing the complexity of their security and reducing its effectiveness.

CIOs need a partner who can help them manage risks, simplify operational complexity, and ensure all customer data and interactions are secure and handled with trust.

 

At Tata Communications we have rapidly provisioned secure access for over 50,000 users within days. Our state-of-the-art Cyber Security Response Centre analyses close to 10 billion threats every day, and we helped mitigate more than 250 DDoS attacks for a bank, saving them millions of dollars in potential losses.

Recent high-profile breaches of Australian companies have accelerated efforts to fast-track ‘Digital Trust’ initiatives. The Tata Communications full suite of cyber security services protects entire IT infrastructures from cloud to endpoints. The cloud-delivered services leverage indigenously built, open extended detection and response (XDR) architecture, security analytics, automation, and threat intelligence platforms that deliver unified security visibility, faster detection, and response to threats. Our award-winning services are provided by skilled security staff remotely, on-premises, or in a hybrid model to simplify security management.

At the same time, breakthroughs in 5G and LTE data networks have led to greater enterprise innovation. With 5G, we are keen to support enterprises achieve their business goals and explore new revenue streams. We have built a Global Private 5G Centre of Excellence and are testing several Private 5G use cases such as automated quality inspection of equipment using video and image analytics, inventory management and asset tracking, warehouse theft detection, AR/VR-based remote worker collaboration, video-powered retail purchase, and much more.

We have also engaged with C-suites from the banking and financial services industry to understand their challenges and priorities regarding the customer experience, customer retention and how disruptive technology is helping them achieve their goals. The findings on Banking, Financial services and Insurance (BFSI) showed more enterprises are using digital technologies to improve customer experience at physical points such as ATMs and self-service lobby kiosks.

Some 72 per cent of enterprises reported that these tools had the biggest impact in helping them reach new customers as well as retain old ones. They not only reduced the number of time-consuming tasks for employees but also improved overall customer service.

 

In APAC, we work with some of the largest banks and in addition to delivering a superior customer experience we are enabling them to build software-defined networks and deliver savings. We also work with some of the best-known retail and OTT customers who leverage our cloud-based customer interaction platform that integrates voice, video, text, social message, and IVR, giving customers an omnichannel experience.

The airline, transport and utilities sectors also leverage our connected workforce & connected partner portfolio to deliver enhanced customer experiences for their employees and customers.

What’s next in 2023?

If we look to the foreseeable future, technology is bound to change and companies must be ready to reinvent themselves. Sustainability will be key to how enterprises are able to deliver impact while concepts such as the metaverse will continue to evolve till people figure out how to make it meaningful. Also look out for:

  • An increase in cybersecurity: APAC organisations will invest more in cybersecurity as cyber-threats continue to rise. Supply chains and governments were the core targets of bad actors this year, so cybersecurity will continue to be a key focus for all organisations in 2023.
  • Virtual workspaces: Digital-first customer interaction platforms such as Tata Communications DIGO are allowing businesses and customers to engage across multiple platforms including voice, SMS, email, social messaging, video, text to speech, IVR, chatbot and more. Tata Communications DIGO is an in-network cloud communications platform that offers intelligent, 360-degree human-to-everything (H2X) interactions for its users. These solutions are in very high demand and businesses will continue to reimagine the office landscape of the digital world. At the same time, metaverses and other virtual spaces will provide an immersive shared space for companies and may slowly develop their own virtual economies using digital currencies.
  • Next-generation AI: APAC enterprises will continue to adopt machine learning and artificial intelligence solutions to improve their customer service and contact centre functions.
  • Network modernisation: Network modernisation is another crucial piece in the digital enterprise puzzle. As companies become more connected, expand operations into newer markets, deploy distributed applications and tap into a geographically dispersed labour pool, their network architecture must be able to readily support distributed applications deployed in the cloud, on-premises and at emerging collection ‘edges’. For all of this to happen seamlessly, a predictable network performance and strong security controls will become even more essential.
  • Sustainable technology: Climate change is a top priority for business leaders and more attention is being paid towards Environmental Social Governance (ESG) efforts to meet sustainability goals. This means digital strategy and sustainability will become increasingly important and intertwined. Communications and collaboration solutions are one of the widely adopted digital technologies in which organisations can look to minimise their environmental footprint. Asia Pacific’s carbon emissions actually fell from nearly 17.18 billion metric tonnes in 2019 to 16.75 billion metric tonnes this year, according to research company Statista. This can be partly attributed to COVID-19 restrictions and the proliferation of remote working. By continuing to support remote or hybrid working models, organisations can lower their carbon emissions by cutting down on travelling and commuting.

 

It’s an exciting time going forward. The year ahead is likely to see more accessible solutions, a push for more customer preferences and an increase in employee collaboration, all in an increasingly hyper-connected digital world.

Get in touch with us to learn more about our solutions that enable you to provide the best user experience and seamlessly expand your business across the globe.

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Upgrading your defences for the threats of tomorrow https://www.tatacommunications.com/blog/2022/09/upgrading-your-defences-for-the-threats-of-tomorrow/ Thu, 22 Sep 2022 01:30:46 +0000 https://www.tatacommunications.com/blog/?p=11828 After a disruptive couple of years, we’re emerging into a much more digitised world with consumers and businesses capable of doing more than ever before. In this blog, Jaspal Sawhney, Global Chief Information Security Officer at Tata Communications, talks about future proofing, which starts with fostering a culture of security – ensuring that everyone in the company is doing their part to protect themselves and the organisation. Progress hasn’t been reserved only for businesses – the threat landscape has similarly evolved, with bad actors intensifying their use of advanced technology to conduct more determined attacks on their victims. This shift...

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After a disruptive couple of years, we’re emerging into a much more digitised world with consumers and businesses capable of doing more than ever before. In this blog, Jaspal Sawhney, Global Chief Information Security Officer at Tata Communications, talks about future proofing, which starts with fostering a culture of security – ensuring that everyone in the company is doing their part to protect themselves and the organisation.

Progress hasn’t been reserved only for businesses – the threat landscape has similarly evolved, with bad actors intensifying their use of advanced technology to conduct more determined attacks on their victims.

This shift can be perfectly encapsulated in the number of zero-days we’ve witnessed over the past year. Zero-day refers to a breach or attack that happened because of a vulnerability in a piece of software that has yet to be patched because it hasn’t been discovered yet.

The past 12 months have seen a record high number of zero-days ever, according to Project Zero, a Google-funded team responsible for disclosing these sorts of bugs to vendors. And while this indicates greater transparency and dedication by security researchers to warn against these sorts of attacks, it leaves security professionals with the daunting challenge of continuously patching their critical – and vulnerable – estates.

The evolving role of the CISO

CISOs have a vital role to play when it comes to elevating their company’s security posture to protect it from threats.

CISOs, in partnership with identified stakeholders in technology, operations, and business design, lead changes that are meant to strengthen their organisation’s cybersecurity while elevating overall digital trust. To achieve this, they need to involve themselves in the business/product roadmap conversations and create a cybersecurity ecosystem within the enterprise. This will help create a culture of awareness, ownership, and accountability around security within the larger organisation from the get-go.

However, this is easier said than done. There are several factors that can impact a firm’s adaptation of a successful security strategy. Some factors are: a product’s time to market; the movement to hybrid work and the inherent exposure of a firm’s key assets in such a model; and employee engagement, especially as work-from-anywhere picks up pace. CISOs need to continually review and reprioritise adaption of security practices to meet business objectives, based on these and many more factors.

But more influential than any individual event or consideration has been the grand lesson we’ve all been put through in the past two years dealing with the pandemic.

“The ability to navigate unforeseen circumstances remain as relevant as the ability to plan and rehearse other known scenarios of business disruption – if not more.”

Laying a future-proof foundation

Combatting the threat of cybercrime requires future proofing to prepare for the unforeseen. This entails safeguarding your assets on an ever-broadening threat surface. For example, with more processing and data on the edge, there are now more Internet-of-Things-related attacks; more 5G implementations with vulnerabilities found on enterprise software; and more zero-day attacks impacting quality of service and availability of converged and critical private networks. Additionally, while there has been meaningful clampdown on ransomware operatives, ransomware remains one of the largest cybersecurity risks for the enterprises.

The key thing to remember is that people are the first line of defence.

“Everyone in the company needs be aware of how they can protect themselves and the larger organisation. They also need to be equipped with basic cybersecurity knowledge, such as how to spot phishing attacks and how to respond to one, essentially creating and contributing to a pervasive culture of security within the business.”

The next key element is ensuring the right mix of roles within your security, business, and IT teams. A diversity and spread of infosec skills are vital in combatting the multifaceted threats which often deploy heterogenous attack vectors. Rehearsing cyber drills with different attack scenarios will ensure teams come and act together deftly in times of crisis. However, this mix of security expertise will only ever be as effective as your investment in the right security tools. Organisations can be guilty of incrementally investing in security technology, only focusing on tackling “trending” threats, and only plugging holes that are immediate. But if tools are not fully utilised or integrated into the broader security and IT strategy, these teams will only have a fragmented and incomplete view of risks.

So, overcoming these obstacles and changing the pervading perceptions around cybersecurity requires CISOs to invest in the right tools, technologies, and training to not only address the issues of the moment, but also future unknown disruptions.

Navigating choppy waters

Defending against cyberthreats has reached new heights of complexity for security teams. For example, a threat that stole headlines over the past year has been supply chain attacks such as SolarWinds hack and Log4Shell vulnerability, with these sorts of threats only set to become more nefarious and far-reaching in coming years.

These attacks were a harsh reminder for leaders that the weakest link in their supply chain doesn’t even have to be enterprise software but can be solutions sourced from third-party libraries and freeware development tools.

“That’s why its essential security teams implement a third-party security program for their organisations, to get a handle on the potential cyber-risks emanating from their supplier ecosystem.”

And aside from cyber threats, businesses also need to prepare for more privacy regulations. With the increase in cloud services – as well as multi-cloud and hybrid environments – manageable IT and security governance processes are crucial to understanding where and how critical data flows through an organisation. The more optimised these processes are, the more they will ease any strain of having to abide by current or future regulations.

It’s impossible to eliminate all the risks a business faces, but these are a few ways a CISO can bolster an organisation’s security stature. The real work comes in continuously reviewing and optimising those measures taken so you can incrementally become more secure – thus, more future-proofed.

For more information, please visit: Cyber security in 2022: Everything you need to know.

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Why 2022 will be the year established industries shift to cloud-first https://www.tatacommunications.com/blog/2022/08/why-2022-will-be-the-year-established-industries-shift-to-cloud-first/ Tue, 16 Aug 2022 01:30:49 +0000 https://www.tatacommunications.com/blog/?p=11809 The last two years saw cloud technology become heavily encouraged across almost every sector. For businesses wanting to thrive in the chaos of the pandemic, the move to cloud environments became a necessity amidst the shift to remote working and the inability to access data centres. In this blog, Rajesh Awasthi, Vice President & Business Head, Cloud & Hosting Services, Tata Communications, discusses the businesses that have made this shift, and how this was managed.  More businesses than ever – including many from established industries such as manufacturing, retail, and healthcare – have increased their adoption of cloud-first models and...

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The last two years saw cloud technology become heavily encouraged across almost every sector. For businesses wanting to thrive in the chaos of the pandemic, the move to cloud environments became a necessity amidst the shift to remote working and the inability to access data centres. In this blog, Rajesh Awasthi, Vice President & Business Head, Cloud & Hosting Services, Tata Communications, discusses the businesses that have made this shift, and how this was managed. 

More businesses than ever – including many from established industries such as manufacturing, retail, and healthcare – have increased their adoption of cloud-first models and strategies. This approach is empowering these industries with more agility and efficiency in what has been a very uncertain time for the world, and thus, business.

But how exactly have businesses in these established sectors managed this impressive shift, and what impact has being cloud-first had on their operations and customers?

Regulated industries making progress with the cloud

Healthcare is a great example of an industry that has the ability to transform societies for the better, but that is often hamstrung in its efforts, partially due to the sensitivity of the data it handles. This is where the cloud comes in – it can help healthcare leaders balance progress and change with efficiency and security.

In India, for instance, the government launched a new project, eHealth Infra, to help the underprivileged of the nation gain access to a public health insurance scheme.

In the past, regulatory and data privacy concerns would have stymied efforts like this. However, private cloud services have caused many of those concerns to fade away.

“As a result, the project has since been joined by 26 states and covers 45-47% of the Indian population, providing the consistent connectivity that enables citizens to reliably enrol in the service.”

Finance is another industry that must often deal with strict regulations concerns due to the sensitive data they handle, along with legacy technology concerns. However, since digital native fintechs started using their cloud-attained nimbleness to provide customers with next- generation services, established financial institutions have had to reconsider their strategies in favour of more cloud-first approaches. This has allowed them to work with an increased level of efficiency and security, offering their customers the same high-quality experience that born-in-the-cloud, new-age fintechs offer.

Physical businesses going virtual for more efficiency

Even in the incredibly physical world of manufacturing, businesses are finding new ways to adopt cloud-first models. Manufacturers need to keep track of numerous moving pieces; from assembly on factory floors to the timely delivery of raw materials. And while some operations are external, in the case of manufacturing execution, workloads need to be closer to the factory floor.

So, in these instances, a distributed channel of technology platforms to leverage edge computing and bring cloud technology closer to on-premise deployments is necessary.

“By using cloud tools to optimise operations and bring all these disparate actions into a single view, a manufacturer can dramatically improve its operations’ efficiency and reduce production timelines, both of which help organisations to sustainably expand.”

Cloud-first model in action

While the advantages of a cloud-first strategy are many, as signalled above, it’s also crucial to see how businesses work with the cloud to gain these benefits.

A great example is the case of a large retailer that specialises in designer fashion, accessories, and furniture. It was looking to accommodate the growing number of data and applications that was accruing as it rapidly scaled-up, both physically and digitally.

It also wanted to flexibly support traffic spikes during periods of discount sales, festivals and the holiday seasons – all while ensuring their system’s security was maintained and their costs around ownership and maintenance were all under control.

By shifting the bulk of their processes, including their critical workloads, to a private cloud, the retailer was able to address all of these requirements, enabling higher performance, security and instant scale up.

Additionally, with a partner helping it tailor the cloud solution to their specific needs, they also created secure, high-speed Internet Protocol (IP) and Virtual Private Network (VPN) connectivity links between the retailer’s different sites, allowing for speedy data archiving, billing and real-time back-up services to protect against data failover incidents.

Since the implementation, the retailer now has a high-performing, secure, private environment with an availability guarantee of 99.9%. It can instantly spin up additional resources as and when it needs it , so it can cope better with the rapid opening of new outlets and the exponential growth in data that goes with it.

And with the 24 hour, 365 days a year maintenance and support it receives from its cloud provider –another perk of having such a high utility of the service – additional on-demand resources to help deal with seasonal traffic spikes can be easily acquired.

Embracing the cloud-first paradigm

One of the most powerful factors driving businesses to change are their consumers.

“We now live in a world that, for the sake of accessibility, must be internet-first.”

And that affects every business and institution the public interacts with in any fashion.

For instance, the UK’s National Health Service (NHS) has an internet first policy that states, “all new health and social care digital services should be internet facing and existing services should be changed to be made available over the internet as soon as possible.”

But businesses looking to make this transition must understand that there isn’t a one-size-fits-all strategy that established sectors can take. Which is why it’s crucial every business begins by looking inwards to see how a cloud-first approach could benefit them, as well as outwards for a partner to help them successfully make the transition as non-disruptively as possible.

We all know cloud technology will be part of the future of every organisation. However, the true winners in the coming years will be those organisations that not only figure out how to optimise their present operations with a cloud-first strategy, but also begin to lay the groundwork that will lead to exponential growth in the future.

To learn more, please read this blog on Cloud communications and the voice network. 

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Transforming a global workspace for customer service excellence https://www.tatacommunications.com/blog/2022/08/transforming-a-global-workspace-for-customer-service-excellence/ Mon, 08 Aug 2022 11:15:56 +0000 https://www.tatacommunications.com/blog/?p=11835 In today’s new world, our working style has changed dramatically as we’ve seen an unprecedented shift to remote and hybrid work. In this blog, Christopher Recio, Director of Contact Center Solution Sales at Tata Communications shares key operational strategies for improving customer experience and brand loyalty in today’s work-from-anywhere workforce. About six-in-ten workers who report being able to do their jobs from home, now do so all or most of the time. Because of these changes, organisations have had to extend their operations far beyond the normal boundaries of the contact centre due to rising customer expectations. While workforce teams...

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In today’s new world, our working style has changed dramatically as we’ve seen an unprecedented shift to remote and hybrid work. In this blog, Christopher Recio, Director of Contact Center Solution Sales at Tata Communications shares key operational strategies for improving customer experience and brand loyalty in today’s work-from-anywhere workforce.

About six-in-ten workers who report being able to do their jobs from home, now do so all or most of the time.

Because of these changes, organisations have had to extend their operations far beyond the normal boundaries of the contact centre due to rising customer expectations. While workforce teams have also had to adjust to new ways of providing better customer experiences.

This work style changes required all customer-focused operations to expand their capabilities to meet consumers within local communities and across global territories. And to serve this broader network efficiently, operations were moved to the cloud – replacing limited premise-based solutions.

“In a digital-first world, customers now expect all points of contact to be available at any time of the day.”

Fewer communication options can lead to customers moving on to other providers who offer the 24-hours assistance they desire. This is supported by research showing 32% of customers will walk away from a brand they love after a single bad experience.

Reimagining customer experience and the many systems that support the contact centre has been critical for achieving meaningful customer satisfaction, as 86% of customers say they’ll pay more for a better customer experience, according to Forbes.

Building and delivering more meaningful customer experiences depends on the contact centre solution and its framework. Here, I offer key operational strategies to help employees working-from-anywhere to improve the customer experience – which in turn fosters brand loyalty.

Contact centre solutions engineered for global accessibility

Working-from-anywhere means every user can easily connect to the host system. However, remote accessibility is often complicated by licensing issues, telco accessibility, and WebRTC options for voice desktop connectivity.

An in-depth look at user connection options and any associated licensing issues should therefore be a key factor when evaluating contact centre solutions.

Having interchangeable connection options provides flexibility when managing a distributed workforce. Although licensing more than one device to connect to the contact centre solution might be more costly.

But ultimately, the efficiency it provides is crucial to provide great customer experiences that build brand loyalty and as a result, better returns on investment.

Contact centre cloud adoption

During the pandemic, online spaces became an essential means of communicating and selling, causing the number of organisations investing in omni-channel experiences to increase from 20% to more than 80% since 2020.

The forms of communication adopted over that period – such SMS and social media – has continued to be the preferred mode of contact for most customers, both due to ease and immediacy.

And any deviation from this accessibility is seen unfavourably by customers. With technological advancements in digital access, cloud-based innovations now drive many business operation, and directly impacts customers’ overall experience.

“These innovations have also shifted old ways of operating traditional call centres. Today, providing an exceptional, personalised experience to customers requires an omni-channel engagement strategy, automation, and artificial intelligence (AI) to improve agent productivity and customer loyalty.”

As a rule, having a plug-in-play option to bring data together should be a primary feature of any chosen contact centre solution. The majority (90%) of global enterprises will leverage API-enabled Communications Platform as a Service (CPaaS) offerings to enhance digital competitiveness by 2023, Gartner reports. And 42% expect to dedicate their global contact centre spending on cloud-based solutions, according to IDC.

So, organisations should work with partners that can enable customer engagement solutions – such as Tata Communication’s DIGO – which offers a full suite of device-agnostic communications tools that seamlessly integrate and connect fragmented communications channels, AI platforms, and connectors (SaaS and IoT) into an enterprise’s current applications.

This will enable intelligent, 360-degree human-to-everything (H2X) interactions that provide the ultimate customer experience.

Company culture, agent experience and productivity

As organisations adjust to new work-from-anywhere policies, focusing on how company culture directly impacts employee retention is essential.

This is because not only is it costly to replace staff, but demotivated workers can have a negative impact on the customers they deal with.

So, there’s incredible value in keeping workers happy and engaged. And to do this, organisations need a company culture that prioritises it.

“For today’s workers, the ability to work flexibly is important.”

Two-thirds of employers report increased productivity for remote workers compared to in-office workers. And in another study by Gartner, 43% of employees say flexibility in working hours help them achieve greater productivity, while 30% say that less or no time commuting enables them to be more productive.

Given the disruptions in the global economy, competition is fierce for market share and more than two-thirds of companies now compete primarily on the basis of customer experience.

So, an organisation’s growth is dependent on its employees’ productivity (amongst other factors) and their productivity is in turn dependent on how valued they feel by the organisation.

It’s time for organisations to work with a digital customer experience enabler that has the expertise to help them become more customer-centric and efficient, to achieve an improved customer experience that will build trust and loyalty.

Get in touch with us to learn how to achieve customer service excellence through our customer experience capabilities.

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#WYSD: Why we need to give our youth the possibilities to dream https://www.tatacommunications.com/blog/2022/07/wysd-why-we-need-to-give-our-youth-the-possibilities-to-dream/ Tue, 19 Jul 2022 09:52:50 +0000 https://www.tatacommunications.com/blog/?p=11791 Every July 15th, the United Nations General Assembly celebrates World Youth Skills Day to continue the dialogue between a range of individuals, including youth, employers’ and policymakers. In this blog Ina Bajwa explores the importance of providing youth with the skills for success. Increasing the employability of our youth has always been important, but it is critical today , especially now, when the youth come of employment age in one of the most challenging global talent landscape of our lives – a global pandemic that has weakened the economy, social security, and education systems alike. Research from World Economic Forum found that...

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Every July 15th, the United Nations General Assembly celebrates World Youth Skills Day to continue the dialogue between a range of individuals, including youth, employers’ and policymakers. In this blog Ina Bajwa explores the importance of providing youth with the skills for success.

Increasing the employability of our youth has always been important, but it is critical today , especially now, when the youth come of employment age in one of the most challenging global talent landscape of our lives – a global pandemic that has weakened the economy, social security, and education systems alike.

Research from World Economic Forum found that young people find current education models lacking when it comes to helping them be employable.

“They expect more on-the-job and holistic learning, balanced between technical and power skills.”

While we think about education institutions as the first point of solution, companies have a significant part to play in the equation to bring education that increases the employability quotient. We have heard many enterprises having established training programmes that are focused on holistic skill or role requirements. Through Tata STRIVE, our Tata Group initiative, we address the critical need to skill India’s youth for employment, entrepreneurship and community enterprises.

“Tata STRIVE equips youth from underprivileged backgrounds with a diverse set of skills, with the sole aim of bridging the gap between vocational education and industry needs; and in the process, giving our youth the possibilities to dream and think big for themselves.”

The question of skills shouldn’t stop at those entering the workforce. There are many young people who have been in the workforce for 4-5 years and have to be re/up skilled as the nature of their jobs have drastically changed. For example, as cyber-attacks become common (phishing attempts in India alone have increased by 667 percent), the need for cybersecurity experts increases.

“Hiring new talent is always an option but investing in existing workforce that requires re/upskilling across skill proficiency levels will increase the employability quotient of existing workforce. And this can happen on a continuum.”

At Tata Communications, about 75% of our workforce is Millennials or Gen Z, and in line with their expectations, we launched Talent Central last year, which is an intelligent AI-based platform that generates rich insights from across our talent ecosystem for our employees to re/upskill themselves on roles they aspire for/new skills they are keen to learn that can get them prepared for taking up critical roles in the company.

The only way to create sustainable skills programmes is by involving young people themselves and continuing to engage with them, listening to their views and understanding the challenges they face in the current programmes today.

#WorldYouthSkillsDay2022

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Cloud communications and the voice network https://www.tatacommunications.com/blog/2022/06/cloud-communications-and-the-voice-network/ Wed, 08 Jun 2022 01:30:33 +0000 https://www.tatacommunications.com/blog/?p=11743 Enterprises across the globe adopted a work from home model for business continuity during the pandemic. This led to a revamping of traditional B2B communication channels, be it communication within the organisation, or with external suppliers and business partners. In this blog Nirav Shah, head of Global SIP Connect GTM for India and APAC, explores the evolution of cloud communication. The evolution continues even now. As the modern workforce grows increasingly mobile, the employees are no longer bound to their desks. In the ‘Future Workforce Report 2021: How Remote Work is Changing Businesses Forever’ report, Upwork states that pre-pandemic, businesses...

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Enterprises across the globe adopted a work from home model for business continuity during the pandemic. This led to a revamping of traditional B2B communication channels, be it communication within the organisation, or with external suppliers and business partners. In this blog Nirav Shah, head of Global SIP Connect GTM for India and APAC, explores the evolution of cloud communication.

The evolution continues even now. As the modern workforce grows increasingly mobile, the employees are no longer bound to their desks. In the ‘Future Workforce Report 2021: How Remote Work is Changing Businesses Forever’ report, Upwork states that pre-pandemic, businesses expected that in five years 38% of their remote workforce would be fully remote, while today they expect 58% to be fully remote in five years.

Enterprises had to accelerate their move to, and use of, cloud communications during the pandemic. With the increase in remote workforce, enterprises have started putting polices around remote workers and cloud communications.

“It is now possible to provide instant access to a rich selection of essential tools and applications, all available on the same platform, regardless of the worker’s location or the device you use.”

Cloud communications is a brand-new way to build, deploy and manage communication systems. It refers to more than just a hosted PBX or IP telephone. Used correctly, the cloud reduces costs, provides high-definition services and offers platforms that are rich with advanced features – all perfect for any enterprise’s communication needs. The cloud also transforms the work environment from a traditional physical workplace to a series of empowering communications tools and platforms, truly allowing employees to work remotely. Businesses can provide their employees with instant access to PSTN as an extension and other collaborative tools with voice, messaging, and video capabilities.

How to choose a suitable voice partner

The path to cloud communications starts with finding the right service provider. Cloud communications service providers or CSPs host the cloud platform. Relying on such CSPs is risky since they promote only on-net communications and not the integrated platform that is required.

“Organisations need to typically collaborate with different communication platforms based on their ecosystem of partners and customers and therefore, end up investing in multiple platforms. This eventually adds a huge operating cost to the bottom line.”

Telcos help mitigate such risks. Today, telcos have evolved to offer cloud communications in partnership with multiple platform providers – whether they are collaboration offerings or solutions for the contact centre. The advantages of going for such an option include:

– Industry grade telco infrastructure for cloud
– Access services bundled with cloud communications
– Multiple platform-licences, thus reducing multivendor sprawl.

So how do you choose the right telecom partner for cloud communications?

–  The PSTN connectivity to your platform should be able to support full control and strength of cloud communication.
–  The telco should be able to provide access services from multiple countries for making a centralised and managed cloud platform.
–  The telecom partner should have capabilities to align with enterprise expansion/contraction plans, thereby optimising the cost of business operations.
– The telecom partner should be nimble and able to work with most, if not all platforms since customers might want to reduce costs and move from one CSP to another, as the total ROI of cloud communication can vary from platform to platform.

Tata Communications – global cloud communications ready network

Tata Communications offers a robust voice solution to enterprises for their cloud communication journey.

Tata Communications Bring Your Own Platform enables enterprises to connect to the cloud platform of their choice, with seamless integration between PSTN and the cloud communications platform.

Tata Communications connects with 400+ mobile operators and 1600+ Telecom operators in various countries and provides access service for business continuity of enterprises from across the globe with carrier partner agreements. Tata Communications offers international toll-free services from 100+ countries, local number services from 46+ countries with 1000+ cities and PSTN replacement services with emergency calling in 28+ countries. With experience of 15 years plus a dedicated professional team, Tata Communications partners with enterprises as they expand their business globally.

To learn more about Tata Communications Voice Services, click here

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Commitment to action: Creating sustainable enterprises https://www.tatacommunications.com/blog/2022/06/commitment-to-action-creating-sustainable-enterprises/ Fri, 03 Jun 2022 01:30:36 +0000 https://www.tatacommunications.com/blog/?p=11689 Although sustainability has been scaling up the corporate agenda for over a decade, there is a greater urgency for enterprises to step up their commitment. Ahead of World Environment Day, Amitabh Sarkar, Vice President and Head of Asia Pacific, Tata Communications, discusses how enterprises can be more sustainable with digital technology and greener supply chains. In the latest Global Risks Report released at the World Economic Forum Davos Agenda 2022, climate action failure is ranked the topmost severe global risk. Furthermore, 97% of business leaders globally highlighted that climate change has negatively impacted their companies. Though protecting our environment will...

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Although sustainability has been scaling up the corporate agenda for over a decade, there is a greater urgency for enterprises to step up their commitment. Ahead of World Environment Day, Amitabh Sarkar, Vice President and Head of Asia Pacific, Tata Communications, discusses how enterprises can be more sustainable with digital technology and greener supply chains.

In the latest Global Risks Report released at the World Economic Forum Davos Agenda 2022, climate action failure is ranked the topmost severe global risk. Furthermore, 97% of business leaders globally highlighted that climate change has negatively impacted their companies.

Though protecting our environment will require everyone’s effort, enterprises are in an optimal position to effect substantial changes. In fact, one of the strongest messages that echoed from the UN Climate Change Conference COP26 is that private organisations can and are impacting climate change. This includes financial services institutions pledging to combat climate change to tech companies’ initiatives to reduce carbon emissions.

While having robust sustainability goals is a definite step in the right direction, the world is already at the tipping point for responding to climate change. As a result, enterprises not only need to act urgently but impactfully too.

Environmental sustainability and digital technology go hand-in-hand

Leveraging digital technology to drive sustainability initiatives has become one of the core areas that many enterprises can feasibly achieve within a short time. Due to the pandemic, most companies already have one foot in the door as they have initiated or accelerated their digital transformation journey. By integrating their sustainability ambitions into their digitalisation efforts, enterprises can make significant strides in the fight against climate change.

One area where digital technology can potentially make an enormous impact is in reducing carbon emissions.

“According to Statista, Asia Pacific’s carbon emissions dropped from nearly 17.18 billion metric tons in 2019 to 16.75 billion metric tons.”

This can be largely attributed to COVID-19 restrictions and the proliferation of remote working. The rise of hybrid working models, coupled with changes in attitudes towards travelling, commuting, and consumption globally, can unlock tremendous opportunities for enterprises to reduce their carbon footprints.

For example, many financial services organisations have established a secure and connected digital workplace to support their remote workforce during the pandemic. By leveraging the digital solutions like delivering enhanced customer services through video calls and other immersive digital experiences. Adopting a ‘work-from-anywhere’ model also does not compromise the quality of enterprises’ customer service. In fact, collaboration tools facilitated took customer engagement a level up during the COVID-led standstill. For instance, few leading retailers offered simulated in-store experiences on virtual platforms to remain relevant to customer needs during the pandemic. This trend continued as customers found the experience even more compelling, convenient, and personalised.

Furthermore, the increasing use of the Internet of Things (IoT), Artificial Intelligence (AI) and machine learning makes it possible for enterprises to monitor energy consumption trends and make more informed decisions to improve energy efficiency.

To add, digital twin technology, which leverages data analytics, AI and machine learning, can enable organisations to predict how processes or systems perform. This allows them to track, manage and adjust energy usage, leading to the carbon emissions reduction. On a broader scale, Ernst and Young reported that digital twins could help lessen carbon emissions within our cities by 50% to100%.

“Today, enterprises have realigned their digital strategy and digitalised their operating models in response to the pandemic and this needs to continuously evolve.”

To handhold enterprises on this journey, the Singapore government recently launched the Enterprise Sustainability Programme (ESP) to support businesses’ sustainability initiatives and deepen their capabilities in this area.

Creating a Greener Supply Chain with Responsible Sourcing

To truly embed sustainability as a core part of their business model, enterprises must find partners and vendors that mirror their own sustainable values and responsible practices. According to McKinsey & Company, up to 90% of an organisation’s environmental impact can come from its supply chain. Therefore, enterprises need to ensure their supply chain continues to be environmentally friendly even as they accelerate their digitalisation efforts.

“Enterprises need to view their technology partners and vendors as an integral part of their business and hold them accountable to the same high standards that they have imposed on themselves.”

Companies should start by assessing each supplier’s compliance with environmental laws and sustainability requirements and implementing processes to regularly evaluate their environmental performance. Sustainability elements need to play a bigger role in selecting suppliers, along with other commercial criteria such as quality and cost.

Additionally, enterprises should consciously source and collaborate with technology providers that deliver low-carbon solutions and services to support their digital transformation journey. Low-carbon products, such as green network appliances, can enable enterprises to lower energy consumption daily. This amounts to significant carbon emission reduction in the long run. For example, according to a carbon value chain assessment carried out from 2019 to 2020, Tata Communications’ low-carbon products and solutions reduced its customers’ carbon emissions by more than 389,300 metric tonnes.

Furthermore, the partners should also have sustainable facilities, such as green data centres, as well as comprehensive methodologies to measure their environmental footprint so that they can continuously work to diminish it.

To make a more meaningful difference to the environment, enterprises must create a stronger link between people, planet, and communities in their business models, and digital technology can provide enterprises with the means to achieve this. As enterprises plan for the future, it is imperative to consider how digital technologies can minimise the cost to the environment and manage their resources more effectively and efficiently. This is key to building a greener, circular future.

To learn more, please read this blog on IoT and digital transformation. 

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Mobile networks and fast connectivity are reinventing smart motorways https://www.tatacommunications.com/blog/2022/05/mobile-networks-and-fast-connectivity-are-reinventing-smart-motorways/ Mon, 23 May 2022 01:30:01 +0000 https://www.tatacommunications.com/blog/?p=11665 When it comes to the transport industry, the technologies which define our driving experience haven’t significantly changed in the last twenty years. However, as network speeds increase, the Internet of Things (IoT) is poised to revolutionise this driving experience in many exciting ways. In this blog, Avneesh Prakash, Vice President – Mobility, Tata Communications, discusses the benefits of implementing IoT for the automotive industry.  While IoT is nothing new to many industries – and has well established use cases across telematics, fleet management, and asset tracking – pervasive connectivity means it can offer so much more to businesses. In fact,...

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When it comes to the transport industry, the technologies which define our driving experience haven’t significantly changed in the last twenty years. However, as network speeds increase, the Internet of Things (IoT) is poised to revolutionise this driving experience in many exciting ways. In this blog, Avneesh Prakash, Vice President – Mobility, Tata Communications, discusses the benefits of implementing IoT for the automotive industry. 

While IoT is nothing new to many industries – and has well established use cases across telematics, fleet management, and asset tracking – pervasive connectivity means it can offer so much more to businesses. In fact, IDC predicts that by 2025, there will be 55.7bn connected devices worldwide, 75% of which will be connected to an IoT platform.

Looking to the future of transport, we anticipate that as connectivity becomes more ubiquitous, both on roads and in vehicles, a new connected ecosystem will be created. But how can the automotive sector ensure these innovative solutions are rolled out to consumers in a safe and timely manner?

Connectivity in smart motorways

Allied Research Market forecasts the global electric vehicle market to reach $802.81 billion by 2027. This, along with the widespread adoption of connected vehicles has exposed the urgent need for the automotive industry to create quality services and platforms which support them. Not only this, but different use cases of IoT require different levels of connectivity, resiliency, latency and compute power.

Currently, achieving the levels of connectivity required to enable connected vehicles and roadways to communicate requires a stable, powerful network globally. To achieve this, vehicle manufacturers typically partner with individual Mobile Network Operators (MNOs) for each specific country they want to operate in. However, this results in connected vehicle ecosystems operating over a single network, which is not as efficient as the number of connected devices grow.

Ideally, for vehicle manufacturers to achieve the best possible quality network connections for each connected vehicle, they need access to multiple MNOs, with the real-time intelligence to switch networks for optimum quality of service at any given time and in any given country. This helps their services avoid outages and maintain the best costs and coverage.

“To make the most of MNOs, automotive businesses need a platform such as Tata Communications MOVE™, which can assimilate and aggregate data from a rich variety of sources across devices and the network.”

This data can be used for analytics and applying intelligence on delivering the highest quality of service and next-gen driver experience in any given country, for any use case, in a network and device agnostic manner.

The future of connectivity

When looking at the future of connectivity, next-gen networks are set to lead a significant change as to how the auto industry approaches on-road connectivity.

Modern vehicles have an array of sensors, location trackers and on-board diagnostics. They gather reams of data that will be sent wirelessly in real time over superfast mobile networks. And not only could this kind of connectivity keep drivers safer and traffic flowing more freely, but it could also reduce pollution and carbon emissions.

For instance, by providing real-time access to service logs and telematics, service centres will be able to see a car’s full diagnostics instantly and remotely. This means they will also be able to predict breakdowns and pre-empt maintenance. By addressing smaller issues remotely, vehicle problems are resolved before they lead to issues requiring costly solutions.

“In the case of a more damaging breakdown or crash, faster connectivity enables drivers to make an emergency call (eCall) or breakdown call (B-call), ensuring urgent assistance is provided – all underpinned by real-time data.”

Finally, having a more powerful network speed means that software errors and patches will no longer be a problem – as cars will be able to receive over-the-air software updates to maintain the vehicle software.

The smart motorway ecosystem

However, connectivity on highways has much more potential than just on-board software. Smart highways are set to become entire connected ecosystems. We are gradually moving towards a driving experience controlled by IoT, and technology will surely help roads to become more cost-effective, safer, and more sustainable.

Next-gen networks are encouraging the rise of sensors and smart devices which, when combined, can allow real-time interaction between the road infrastructure and the vehicles that use it. Telematics technology could become central to solving some of our biggest challenges as a result of urbanisation, provide relief to congested transport infrastructure, and improve the environment.

As access to expanded and more powerful connectivity grows – and costs decrease as this technology matures – every connected device holds an enormous potential to collect and transmit relevant data to the connected vehicles during the journey and convey actionable insights back to the vehicle.

In turn, this data can be used to improve customer service and create more efficient vehicle operations. Overall, this would give rise to new automotive manufacturing standards, create greater operational efficiency, and provide elevated driving experience to the consumers.

“Ultimately, by understanding and addressing customer needs on a deeper level than ever before, brands could become much more than just a badge on the front of the bonnet or a third-party logo on the dashboard’s touchscreen – they could help to revolutionise the driving experience for millions in a cost-effective and sustainable manner.”

With the proliferation of electric vehicles and augmentation in the connected automobiles, the future of transport and connectivity are intertwined It’s an exciting space to watch with fast-moving developments and new innovations that are poised to revolutionise how we think about transport – and our experience of driving.

To learn more about IoT implementation in industries, read this blog

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Human-centric IOT: A top priority for business success and branding https://www.tatacommunications.com/blog/2022/04/human-centric-iot-a-top-priority-for-business-success-and-branding/ Mon, 25 Apr 2022 01:30:13 +0000 https://www.tatacommunications.com/blog/?p=11552 The Internet of Things has the power to not only transform businesses, but the lives of the people that those businesses serve. In this blog Lakshmi Amur, Managing Director & Chief Executive Officer, Tata Communications, discusses the advances of human-centric IOT. I was intrigued by two recent IoT related survey and reports. They emphasise use cases about efficiencies and return on investments but, surprisingly, there is no mention of people-safety nor productivity. I think it is imperative to place people at the heart of the IoT universe. Today, people related use cases have been greatly understated. We will be doing...

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The Internet of Things has the power to not only transform businesses, but the lives of the people that those businesses serve. In this blog Lakshmi Amur, Managing Director & Chief Executive Officer, Tata Communications, discusses the advances of human-centric IOT.

I was intrigued by two recent IoT related survey and reports. They emphasise use cases about efficiencies and return on investments but, surprisingly, there is no mention of people-safety nor productivity. I think it is imperative to place people at the heart of the IoT universe. Today, people related use cases have been greatly understated. We will be doing a great injustice if we continue to ignore the human angle. All aspects are equally important – business efficiencies, productivity and people safety. IoT must become more human centric.

Nearly 2 million people die each year from work-related causes, according to the estimates by the World Health Organisation (WHO) and International Labour Organisation (ILO). This number is dramatically higher than the death toll from road accidents or air crashes, yet one that receives significantly less attention. Global estimates by the United Nations (UN) health and labour agencies also warn that exposure to long working hours was a key health risk linked to approximately 750,000 deaths globally. In addition to this, 450,000 people have lost lives as a result of workplace exposure to air pollution, gases and fumes while occupational injuries were estimated to have killed 360,000 people per year. Daunting facts and figures on health and safety at work by ILO highlight that every 15 seconds, a worker dies from a work-related accident or disease, and 151 workers have a work-related accident. These are truly shocking statistics.

“The alarming reality of workplace fatalities sends a clear signal to business leaders urging them to perform an organisation-wide diagnosis on workplace health and safety culture while driving business efficiencies and productivity.”

A large number of these premature work-related deaths are preventable if proactive actions are taken to identify and monitor work-related health and safety threats. Organisations do follow work-safety measures and policies, yet problems remain only partially solved. The key to sustainable prevention lies in getting the right set of technologies combined with organisational strategies for effective implementation.

IoT-based connected worker solutions with their rapid abilities to monitor and predict safety risks are continuing to protect millions of people from workplace injuries and deaths globally. Especially for high-risk industries such as oil and gas, chemical production, mining and metals, these connected worker solutions when deployed in production environments provide complete visibility of their workforce and their operations. More importantly, the real time insights from continuous monitoring helps companies to identify and isolate risks in advance, significantly saving lives and avoiding near miss incidents.

From health and safety monitoring to asset tracking and utility management, IoT applications are already transforming multiple support processes in factory settings. Beyond factories, the actionable data from IoT sensors are enabling a wide range of use cases like connected vehicles, remote health monitoring and smart home appliances. Alongside 5G, IoT is set to bring a myriad of benefits to society and the environment. To top it, with a common IoT Fabric that brings together the connectivity, data and device management, the opportunities for businesses to unlock efficiency and productivity seem boundless.

While the technical-brilliance and usefulness of IoT makes it widely applicable across industries through different use cases, enterprises are often prioritising use cases that deliver promising Return on Investment (RoI) directly linked to production processes. Today, companies are making efforts to enhance people safety, however, there is not enough focus on leveraging IoT as an enabler for the same. In my view, there needs to be a balanced approach across the business and human aspects. In fact, research studies indicate that every dollar invested in an effective health and safety program returns an average of 500% payback to the organisation. In addition to that, there could be significant cost savings from increased workforce productivity.

Moreover, reports and surveys that predict the growth opportunities of IoT use cases fail to highlight the importance of workplace safety and wellbeing. More than 90% of the use case adoption reports do not rank IoT use cases on safety and health in the top three places. This myopic view on IoT growth potential leaves out the immense opportunities arising from IoT solutions that can enhance workplace safety, productivity and wellbeing. Business and consultants’ surveys must also start asking questions about employee safety in addition to bottom-line returns. This will uncover the true potential of IoT use cases for people-first organisations where employee safety and wellbeing gain importance along with bottom line benefits.

“Protect the business and the brand. Organisations that put people first and that are focused on employee safety have shown greater operational resilience and business continuity success.”

For instance, when the pandemic hit, most companies and businesses across economies were grappling with business continuity challenges caused by workforce disruptions. Successful businesses that understood the benefits of investing in a safe and healthy workforce stayed afloat, naturally gaining a competitive advantage over others. In fact, these organisations were able to resume operations swiftly adhering to higher standards of health and safety compliance. On the flip side, businesses that failed to embrace change due to technical and organisational barriers saw productivity loss, disruptions in supply chains adversely affecting jobs and livelihoods of workers across sectors.

While secure connectivity solutions enabled employee safety through Work From Home (WFH), employees in industrial settings or remote working environments were ensured safety through IoT-based connected worker solutions. Over the past one year, implementation of our connected worker solutions – safety watch and Safepass® have alone prevented around 40 safety incidents and a reduction of up to 20% in unauthorised entry at the workplace. Additionally, the actionable insights into safety and productivity have also resulted in 20% increase in workforce productivity. In terms of monetary savings, this translates to nearly 10% reduction in contract spends for enterprises.

Companies are increasingly turning to digital technologies to both avoid and mitigate health and safety risks. This is apparent from the increased demand of connected worker solutions, in particular, safety watches and Safepass® cards that has been witnessed during the pandemic. They are helping enhance employee productivity through accurate data, while ensuring adherence to social distancing norms through overcrowding alerts and zoning. As we navigate to a world of challenging and uncertain times, and a majority of workforce preferring hybrid ways of work, it makes sense to think of alternative and effective approaches that ensure physical safety and wellbeing at the workplace.

In a digital-first world, creating value for business, environment and the society needs a systems thinking approach to anticipate and solve future challenges.

“Analyst firm IDC predicts that there will be 55.7 billion connected devices worldwide by 2025, and with 75% of these connected to an IoT platform, businesses need to think of long-term strategies for industry verticals, especially the high-risk industries that are resource and labour-intensive.”

A peek into the future of workforce and the dominance of IoT promises a plethora of possibilities in Industry 4.0. Transformational leadership with the right mindset and trust leveraging the power of digital technologies will be instrumental to ensure business continuity while protecting employee safety and security.

Here’s the bottom line: Make workplace safety a top priority for your organisations today, else you will stand to not only lose financially, but also jeopardize your brand.

To learn more, please read this article on IoT and digital transformation.

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Building a Better World Step-by-Step https://www.tatacommunications.com/blog/2022/04/building-a-better-world-step-by-step/ Fri, 22 Apr 2022 12:50:52 +0000 https://www.tatacommunications.com/blog/?p=11617 Climate change, its impact and the transition towards a low-carbon society are arguably the most important challenges facing our generation. Marking the Earth Day, A.S. Lakshminarayanan, MD & CEO, Tata Communications talks about the shared responsibility of businesses and individuals to step up efforts to preserve and protect our planet. In this article, he advocates to invest and innovate that will make a difference as he ascertains, there is no business without nature. According to the United Nations, 90% of disasters are now classed as weather and climate-related, costing the world economy USD 520 billion each year. And, human activity...

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Climate change, its impact and the transition towards a low-carbon society are arguably the most important challenges facing our generation. Marking the Earth Day, A.S. Lakshminarayanan, MD & CEO, Tata Communications talks about the shared responsibility of businesses and individuals to step up efforts to preserve and protect our planet. In this article, he advocates to invest and innovate that will make a difference as he ascertains, there is no business without nature.

According to the United Nations, 90% of disasters are now classed as weather and climate-related, costing the world economy USD 520 billion each year. And, human activity is producing greenhouse gas emissions at a record high, with no signs of slowing down.

“I firmly trust, sustainable action has the power. To ‘Invest in our Planet,’ through our low carbon products and services, we have helped our customers to save 6X for every tonne of CO2 generated through our own operations. These are some initial steps we are taking to move towards climate neutrality.”

We are driving constant and sustainable innovations such as developing a range of low carbon products and services through our Network, Internet of Things, Media and Entertainment Services (MES), Cloud, Business Collaboration verticals to our customers that help them conserve energy and reduce Green House Gas (GHG) emissions.

We have integrated ‘environment sustainability’ as a new area for our work. To protect the planet and at the same time help the communities, we have embarked on distributing smart cookstoves in three regions in rural India.

These are helping reduce smoke and consumes less fuel wood. According to one beneficiary, the smart cookstove reduces her cooking time, and curbs health ailments. With these cookstoves we are aiming to offset 9,945 tonnes of CO2 every year, starting from 2023.

At the same time, our renewable energy procurement is around 22 million units, and we reduced our power consumption globally by approx. 6 million kWh in 2021. We are continuously increasing our renewable energy footprint by extending solar powered electricity. For this, we have brought stable, renewable energy to villages along with the joy of being able to light homes in the dark. Five rural Indian villages received it last year and we will be extending our support to seven additional villages this year.

“Afforestation is another area to make an investment in the planet. We have embarked on restoring green cover in a wasteland for 500 families in 61 villages by planting more than 125,000 fruit saplings. This will assure sustainable livelihoods to the people in these villages, develop a green ecosystem while offsetting carbon emissions and soil erosion.”

Severe water scarcity affects about 4 billion people, or nearly two thirds of the world population, at least one month each year, as per the United Nations. We are making an impact by minimizing our water footprint and reducing the amount of fresh-water consumption. In 2021, we achieved 9% of water savings by focusing on our 3R – Reduce, Reuse and Recycle – resource management strategy, by using innovative technology and equipment for optimal water usage, fixing water leakages, rainwater harvesting and upgradation of Sewage Treatment Plants along with other community initiatives.

On Earth Day 2022, we reaffirm our commitment to drive higher resource conservation, promote renewable energy, support our customers and care for the communities to build a better world together. We are aiming for technology and connectivity to benefit everyone in tackling some of the world’s biggest challenges.

For more information, please visit: Sustainability at Tata Communications

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Holistic cloud migration for a competitive edge https://www.tatacommunications.com/blog/2022/04/holistic-cloud-migration-for-a-competitive-edge/ Tue, 05 Apr 2022 13:25:25 +0000 https://www.tatacommunications.com/blog/?p=11537 One of the key strategic agendas for financial institutions to focus in 2022 should be to complete the migration of all their operations to the cloud. In this blog Rajesh Awasthi, Vice President & Global Head of Managed Hosting and Cloud Services, Tata Communications, discusses the importance of migration to the cloud in regard to security, agility, and customer success for businesses in the Financial Services industry.  Migration will pave the way for a company connected to the payments ecosystem to enable new ways to exceed customer demands and deliver enhanced services of the future. Moreover, transitioning to the cloud...

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One of the key strategic agendas for financial institutions to focus in 2022 should be to complete the migration of all their operations to the cloud. In this blog Rajesh Awasthi, Vice President & Global Head of Managed Hosting and Cloud Services, Tata Communications, discusses the importance of migration to the cloud in regard to security, agility, and customer success for businesses in the Financial Services industry. 

Migration will pave the way for a company connected to the payments ecosystem to enable new ways to exceed customer demands and deliver enhanced services of the future. Moreover, transitioning to the cloud will improve performance, bolster security, and help ensure compliance with a changing regulatory landscape. In short, the cloud will be fundamental to digitally transforming a company.

Banking, financial services and insurance (BFSI) companies have witnessed the payment environment going digital, with the industry moving increasingly to mobile, remote, and other digital offerings. And customers are not only open to the digital transformation, they are driving it as well. A J.D. Powers 2021 survey found that 41 percent of retail banking customers have now made the move to go all digital, up from just 30 percent before the pandemic.

Driving the momentum

“For financial institutions to keep those digital customers engaged and maintain a competitive edge, they need to deliver advanced services, from instant mobile payments to online virtual assistants and chatbots that offer financial advice and recommendations and even handle customer relationship management.”

This can be achieved by leveraging cloud services to enable innovation using advanced technology such as blockchain systems, Artificial Intelligence (AI) and Machine Learning (ML) to improve customer service and better understand consumer behaviour. Cloud platform can help keep up with current fintech developments by streamlining the payments process, improve credit decision making, and enhance fraud detection.

A step further, cloud deployment can also improve interoperability. For example, they offer banks the ability to access data and transfer information from a variety of IT systems and head offices to third party vendors. Cloud services also help as more institutions adopt ISO 20022, which is the emerging global standard for sending payment instructions between local, regional, and international financial organizations. With better security and compatibility, and with the development of advanced real-time payment infrastructures across the globe, it supports the instantaneous delivery of accurate and complete payments data. Such interconnected services also mean improved analytics so managers can make smarter decisions going forward.

Agility and performance

The interconnectedness of a cloud platform also improves an institution’s agility by making it easier to develop programs that can communicate with each other and coordinate transactions across multiple payment applications.

“A cloud infrastructure allows financial institutions to rapidly develop new online services securely by allowing for testing and usability before releasing it to customers.”

It not only allows for increased personalisation for customers but also allows collaboration with partners via a cloud-based open banking infrastructure to seamlessly integrate more services and in turn boost competitiveness.

Performance is a critical component of such implementations since payment and financing is an around-the-clock online service. Cloud services take care of having to maintain constantly updated software and data centres to support such technological demands. They are also equipped with capabilities to deliver banking IT systems that are available 24/7 and instantly scalable, reducing the pressure on financial companies to make huge capital investments. Dedicated cloud services also offer high-bandwidth access and on-demand scalability so that customers never experience a delay even during high-traffic times.

Regulations and resiliency

Cloud services have also become more sophisticated and are able to meet regulatory requirements from numerous countries and agencies. Spanning from commercial institutions focused on local government banking guidelines to dealing with privacy and security regulations, compliant cloud platforms can help companies navigate through this seamlessly. They also can take responsibility for meeting IT banking, data residency, data sovereignty, and data privacy regulations, while supporting any audit needs.

Moving to the cloud is also a recommended way to improve security. Ransomware is now a daily occurrence with 61 percent of businesses reporting that they were infected last year, according to Mimecast.

“Protecting and maintaining cyber security defences has become a large undertaking for many companies. Cloud services can alleviate some of the burden by keeping up to date with all the latest security patches and updates.”

Moreover, unlike traditional perimeter-based security, cloud can offer protection across multiple layers, including customers, partners, remote access, storage, network connections, and web apps. For financial services it also includes embedded security compliance with payment card standards, government security regulations, accounting and computer security standards.

With digital adoption surging and payment gateways witnessing more transactions every day, a holistic move to the cloud will be imperative to drive customer engagement, offer innovative services, improve performance and tighten security.

To learn more from Rajesh, please read this blog on Enabling service delivery for Bharat.

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IoT an essential ingredient for digital transformation https://www.tatacommunications.com/blog/2022/03/iot-an-essential-ingredient-for-digital-transformation/ Thu, 24 Mar 2022 02:00:15 +0000 https://www.tatacommunications.com/blog/?p=11492 In the new world of work, as enterprises reimagine their business strategy, new age technologies like IoT, AI, ML and others are setting the pace for a digital makeover. There is no escaping the deployment of IoT solutions for any enterprise. In this blog, Praveen Arora,  Vice President – IoT, Tata Communications highlights the importance of IoT across sectors and how technology must evolve. To elevate customer experience, protect employees, and maintain operations all at the same time, IoT has proven to be an efficient and effective solution. From smart cities to smart manufacturing, IoT solutions have now tested the...

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In the new world of work, as enterprises reimagine their business strategy, new age technologies like IoT, AI, ML and others are setting the pace for a digital makeover. There is no escaping the deployment of IoT solutions for any enterprise. In this blog, Praveen Arora,  Vice President – IoT, Tata Communications highlights the importance of IoT across sectors and how technology must evolve.

To elevate customer experience, protect employees, and maintain operations all at the same time, IoT has proven to be an efficient and effective solution. From smart cities to smart manufacturing, IoT solutions have now tested the waters and gaining adoption across industries. In fact, investments in India were close to USD 5 Billion in 2019 and this is only set to grow at a CAGR of 17.1%

Integrated IoT platform

An increasing number of digital-first enterprises recognise IoT’s potential across all functions, to create better business outcomes. Enterprises are also moving beyond the integration of the technology to niche functions like supply chain management or production line automation. They are

conscious of deploying IoT across the value chain to create better efficiencies and looking for a holistic solution and not just a point solution to the device, or the network or application. They are looking at an integrated implementation or an integrated platform. Hence, it is vital for IoT to evolve and provide a full suite of solutions as a platform. It therefore comes as no surprise to know that McKinsey’s Global Institute predicts IoT will have an economic impact of between $4 trillion and $11 trillion by 2025!

A case in point is retail stores can leverage IoT to track footfalls and accordingly adjust the in-store conditions like temperature settings or energy, gas, and water consumption. Check-outs can be automated, preventing long queues and lost sales. Similarly, IoT can aid in smarter inventory management, reducing wastage and manual intervention in procurement. In sum, IoT will be a big game changer in maximising customer experience with optimised resource utilisation.

Redefining healthcare

“The onset of telemedicine that we saw with the pandemic was only the tip of the digital-healthcare iceberg.”

The exponential growth of IoT in healthcare is expected to rise to USD 188 billion in 2025, due to its abilities of tracking, identification and authentication, and data collection. The onset of telemedicine that we saw with the pandemic was only the tip of the digital-healthcare iceberg.

What if IoT sensors are able to monitor the Covid-19 infection spread? Identifying areas that are highly contaminated and geo-fencing them without any delay would reduce the transmission of the virus. These are the kind of predictive and proactive healthcare tools that we need to be future-ready. IoT will unveil a healthcare ecosystem with redefined patient care, doctor interactions and hospital management. For instance, medical equipment powered with IoT sensors will aid in effective remote patient monitoring. This will also result in significant reduction of hospital bills with lesser patient walk ins and be a big boon specially for the elderly. The data analysed from monitoring devices can enable medical experts consider the best suitable treatment routes. On the other hand, hospitals will be able to track, analyse and optimise the use of their inventories, assets, or logistics.

Enhancing remote work and employee safety

“Our frontline heroes from key sectors were running the show for the nation even during the peak pandemic times. This is where IoT can play an instrumental role in minimising the manual reliance.”

Municipalities are leveraging smart lighting solutions with minimised disruptions in service. IoT provisions for prompt servicing, centralised governance and orchestration of streetlights are spread across cities and this is picking momentum.

Similarly, IoT solutions can also make working environments safer for sectors like mining or power. For example, the vital parameters of workers equipped with smart wearables can be tracked in real-time. In case of any anomaly noted with an employee, real-time alerts to the response team for swift action and timely help preventing a mishap.

Transforming Global supply chain

“Going forth, enterprises need to reimagine human dependence on supply chain management to ensure employee safety.”

Supply chain management was one of the earliest use cases identified for IoT, yet its adoption was slow. With Government-mandated limitations on resources and logistics, IoT-backed automation was the only oil that keep factories running. Going forth, enterprises need to reimagine human dependence on supply chain management to ensure employee safety. IoT will help enable this, while ensuring that economies of scale are achieved, with multiple benefits like predictive maintenance of assets and raw materials or smooth management of inventory and logistics. Asset tracking solution (ATS) is quickly evolving as one such solution to provide a unique asset management system that allows enterprises to track their assets in real time. So, a distributed asset with limited mobility like heavy construction equipment, is geo-tracked remotely, preventing unauthorised movement. Even the health parameters of the equipment can be monitored so one can stay at a competitive edge with reduced unplanned downtime.

Reducing emissions

“Increased IoT adoption means more data being sent to the cloud for storage and computing, and therefore additional energy consumption.”

To curb this, enterprises need to deploy edge computing capabilities on their IoT networks. Data processing at the edge reduces latency and strain

on bandwidth, with faster analysis and insights-generation. Edge computing can also help in predictive monitoring of the manufacturing process to restrain hazardous emissions or cut down on wastage. For example, heavy industries like steel, chemicals or cement contribute an enormous amount of carbon footprint. IoT sensors have the capability of monitoring the possible imprint and reducing them at source.

This is the best time for future-proof enterprises to identify where they stand in their IoT journey and fill the required gaps to create value for their stakeholders. Going forward, IoT platforms will become more complex, as they have to work in tandem with other disruptive technologies like AI, edge computing or 5G connectivity to create even more path-breaking use cases. The right digital ecosystem enabler, having a multi-tech expertise, can enable enterprises streamline these processes to unlock improved profitability and productivity.

For more information on this, read this blog on How eSIM Hub helps enterprises with management of IoT applications

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Enabling service delivery for Bharat https://www.tatacommunications.com/blog/2022/03/enabling-service-delivery-for-bharat/ Wed, 16 Mar 2022 16:41:44 +0000 https://www.tatacommunications.com/blog/?p=11461 Budget 2022 unearthed a new face of India that is progressive, pragmatic and decisive. With an aim of elevating governance to the next level, the government thoroughly focused on the need for ‘digital’ across sectors. In this blog Rajesh Awasthi, VP & Global Head of Managed Hosting and Cloud Services, Tata Communications, explores how the government in Indian has best managed service delivery.  Gartner said in India the government spending on technology stood at $9.6 billion as of 2021, and it is further expected to grow 11.6% in 2022 to $10.7 billion. For example, in the healthcare sector, the roll...

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Budget 2022 unearthed a new face of India that is progressive, pragmatic and decisive. With an aim of elevating governance to the next level, the government thoroughly focused on the need for ‘digital’ across sectors. In this blog Rajesh Awasthi, VP & Global Head of Managed Hosting and Cloud Services, Tata Communications, explores how the government in Indian has best managed service delivery. 

Gartner said in India the government spending on technology stood at $9.6 billion as of 2021, and it is further expected to grow 11.6% in 2022 to $10.7 billion.

For example, in the healthcare sector, the roll out of an open platform for the National Digital Health Ecosystem (NDHE) was announced. The platform aims at consisting digital registries of health providers, health facilities, unique health identity and universal access to health facilities. Facilitating such a comprehensive platform requires a robust tech infrastructure, the right skillset and a constant monitoring model. To leapfrog on these fronts and more, the Government of India has been strategically fostering public-private service delivery models well ahead of time. Especially, with projects requiring extensive tech intervention.

Managed Services Providers for an integrated play

The NDHE platform aims to ease the process of receiving adequate medical aid for Covid-19 or any other healthcare concerns. Large volumes of data get generated from this platform. Computing such data requires state-of-the-art platform, deep technical know-how coupled with intelligent software. Alongside, factors like protecting this infrastructure from cyber-security breaches also require separate attention.

When managing cloud environments, you may have a data centre or cloud node within the country, however the management of that can happen outside the country. Some part of that metadata goes out of the country.

“Responsible digital partners will ensure that native deployment has security controls and firewalls built in.”

This ensures adherence to regulatory compliance, transparency and data privacy, which are critical and is an important mandate with the impending rollout of the data privacy bill.

As a result, the Government is increasingly looking for holistic digital ecosystem enablers that not only provide the cloud services but take care of the overall environment. Managed Services Providers are able to offer cloud platforms that are integrated with all the other complementary technologies that are operation-critical, like network services or threat intelligent systems or so on. Corroborating the same, latest projections by Statista state that the global managed services market will reach $356.24 by 2025, up from $185.98 in 2019.

Kubernetes for scalability

“With the government’s focus on last mile reach, activity count per minute is set to increase. This can be addressed with the help of Kubernetes services, which is the containerised environment.”

Hence, it auto scales as per customer requirements. It has a capability to understand the kind of transactions that are coming in and based on the number, it would scale up the infrastructure. And when the utilisation goes down below a defined threshold, it would also scale down. This is the kind of intelligence in performance that today’s forward-thinking Governments are looking for.

“As the government envisions a digitally empowered society that has a one click access to governance services, it is important to choose the right partners that can help in accentuating this vision.”

Deploying a robust cloud environment is only the beginning of the same. The right IT enabler can go beyond pure-play infrastructure and add multiple value streams like creating a DevOps environment or offer containerized services, backed with security operations services or implement disaster recovery facilities. This means that the Government’s managed services are taken care of without involving any third-party vendor incurring additional expenses or labour. And this is the future of a truly digital India.

To learn more, please read this blog on the The roadmap for hybrid-workplace digital transformation.

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Readying Manufacturers’ Digital Ecosystem for the Disrupted Future https://www.tatacommunications.com/blog/2022/03/readying-manufacturers-digital-ecosystem-for-the-disrupted-future/ Thu, 03 Mar 2022 02:30:08 +0000 https://www.tatacommunications.com/blog/?p=11449 Asia Pacific is home to many global manufacturing powerhouses and any disruption in the region can cause worldwide product delays or shortages. For instance, automotive manufacturers had to stop their global assembly lines due to the semiconductor shortfalls. In this blog, Amitabh Sarkar, Vice President and Head of Asia Pacific, Tata Communications, will discuss how businesses in the manufacturing industry can strengthen and future-proof their operations.  Undoubtedly, Covid-19 caused much of the disruption we see across the industry. From homebound employees to disrupted production cycles, many aspects of the manufacturing sector were severely impacted or even abruptly halted last year....

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Asia Pacific is home to many global manufacturing powerhouses and any disruption in the region can cause worldwide product delays or shortages. For instance, automotive manufacturers had to stop their global assembly lines due to the semiconductor shortfalls. In this blog, Amitabh Sarkar, Vice President and Head of Asia Pacific, Tata Communications, will discuss how businesses in the manufacturing industry can strengthen and future-proof their operations. 

Undoubtedly, Covid-19 caused much of the disruption we see across the industry. From homebound employees to disrupted production cycles, many aspects of the manufacturing sector were severely impacted or even abruptly halted last year. This gave rise to the need for manufacturers  to transform themselves to address new business priorities and ready themselves for the future, or risk getting snowed under by the changes and challenges in this new disrupted world.

Priorities and challenges in the new world of manufacturing

Strengthening their operation’s and supply chain’s resiliency is a priority that manufacturers are focusing on in the aftermath of the pandemic. Achieving this will require manufacturers to diversify their operations and supplier portfolios. However, this will create a more complex ecosystem that makes it harder for them to manage and maintain operational visibility.

Diversification will also make product development and decision-making more decentralised. Some functions, such as design engineers, can face greater collaboration and communications challenges as their teams are scattered across diverse locations. This can hamper product innovation and delay time-to-market.

Lastly, security has always been a critical concern for manufacturers. Any physical or cyber security lapse can potentially lead to grave consequences, including unplanned downtime and losing intellectual properties (IP).

“Cyberattacks, in particular, are an increasingly significant risk. The recent spike in ransomware attacks illustrates how they can readily disrupt and shut down physical operations.”

Moreover, as manufacturers become more digitalised, they become increasingly attractive targets for cybercriminals.

Rethinking their digital strategies to build a future-ready organisation

Digital technology will play an even greater role in manufacturing organisations as they adopt new operating models to address these challenges and meet new business requirements. While many have already started their digital transformation journey before the pandemic, they will need to rethink their digital approaches to stay relevant in this new disrupted landscape and position themselves for growth in the future.

Here are four digital strategies that manufacturers can consider to transform their digital ecosystem and build a future-ready digital infrastructure:

  1. Build a robust digital foundation

To increase their organisation’s resilience, agility and productivity, manufacturers will need to digitise the entire value chain – from supply chains to the factory floor and customer acquisition to customer service. This requires them to examine the entire spectrum to identify the changes needed and strategise how digital technology can help.

As part of this exercise, manufacturers must first plan how they can develop a strong digital foundation to support current technologies and future digital initiatives. This includes building a hybrid architecture to maximise the potential of advanced technologies like AI and IoT, and integrating new digital systems with legacy infrastructure.

  1. Harness data to create new competitive advantages

As manufacturers digitalise their value chain, they will have unprecedented opportunities to obtain data from the business environment. By leveraging intelligent systems to convert data into actionable insights, manufacturers can improve all aspects of their business, from enhancing end-to-end visibility across the supply chain to boosting strategic decision making.

For instance, manufacturers can harvest real-time data on their production processes with IoT sensors. Combined with hybrid cloud platforms and data analytics. Manufacturers can swiftly isolate issues in product lines and identify key opportunities for the business to enhance efficiencies or innovate. Moreover, manufacturers can analyse real-time data of their machines’ conditions to facilitate predictive maintenance. This allows companies to plan their maintenance around their production schedule and prevent unexpected downtime.

  1. Implement a robust communications and collaboration platform

“As remote working becomes a permanent feature in the post-COVID landscape, manufacturers must have a versatile unified, collaboration platform that supports messaging, voice, and video functions.”

This ensures their employees and partners can work seamlessly across functions and geographies, which will help accelerate time-to-market and drive innovation.

Furthermore, manufacturers can customise their communications tools according to their unique business needs by embedding communications platform as a service (CPaaS) solutions into enterprise resource planning (ERP) or customer relationship management (CRM) applications. This can elevate the customer, employee, and partner experiences by making them more personalised, enriching, and seamless.

  1. Establish a framework for ubiquitous security

Cybersecurity is becoming increasingly critical as manufacturers’ operations and supply chains become more digitalised. By adopting a zero-trust approach, manufacturers can secure their digital environment beyond the traditional perimeter and provide employees secure access to applications and data, regardless of location, device, or broadband connectivity.

Manufacturers will also need to be more proactive in monitoring and safeguarding against cyber threats. A security operations centre (SOC) can act as the first line of cyber defence, allowing companies to constantly monitor and investigate anomalous activities across their digital ecosystem while reducing their response time to attacks.

Future-proofing the organisation

While the manufacturing output across Asia Pacific is showing signs of recovery, there is still a lot of uncertainty in the market and manufacturing companies must reassess their business priorities and refresh their digital strategies to stay agile and productive in this new reality.

“By setting a clear vision of what they want to achieve and evolving their digital strategy to support it, manufacturing organisations can build up their resiliency against current disruption while positioning themselves advantageously for future innovation and growth in an ever-evolving environment. “

Setting up of Digital transformation office

In order to fast track from legacy world to Digital-First, manufacturing organisations in Asia pacific need to focus on skills, culture and tackle growing threats from cybersecurity breaches. A progressive company considers investments in their digital transformation as a business investment more than an expense – they ensure they have looked at all parts of their business to drive digital transformation. This includes bridging skill gaps by bringing in external talent to accelerate digital adoption. For manufacturing companies to radically transform customer experience and dramatically improve cost ratios, it’s imperative that they have trusted and specialised technology partners to deliver the business outcome.

To learn more, please read this blog on The quest for unified collaboration. 

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The 5 Ms to empower 5G in Industry 4.0 https://www.tatacommunications.com/blog/2022/02/the-5-ms-to-empower-5g-in-industry-4-0/ Mon, 28 Feb 2022 02:30:46 +0000 https://www.tatacommunications.com/blog/?p=11408 As we approach the fourth industrial revolution, hyper-connectivity and 5G is set to revolutionise manufacturing sector. Mysore Madhusudhan, Executive Vice President – Collaboration and Connected Solutions, Tata Communications shares some key insights that manufacturers can use to empower businesses with 5G for successful transformation. Since the dawn of the internet, the world as we knew it transformed to become a global village. We don’t depend on letters which take weeks to arrive at its destination or go to call centres to make international calls. With a few taps on a keyboard, we can send emails to connect with family or...

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As we approach the fourth industrial revolution, hyper-connectivity and 5G is set to revolutionise manufacturing sector. Mysore Madhusudhan, Executive Vice President – Collaboration and Connected Solutions, Tata Communications shares some key insights that manufacturers can use to empower businesses with 5G for successful transformation.

Since the dawn of the internet, the world as we knew it transformed to become a global village. We don’t depend on letters which take weeks to arrive at its destination or go to call centres to make international calls. With a few taps on a keyboard, we can send emails to connect with family or business partners across the globe instantly.

This evolution of connectivity also had a great impact in major industries and is set to continue as we move into Industry 4.0. The fourth industrial revolution is transforming business operations for the better and we’re only at its cusp.

There’s been a lot of talk about connected factories and how they can revolutionise manufacturing while levelling up the roles of humans. But, although the potential is real, it’s also true that most manufacturers don’t know where to begin.

It’s currently a watch-and-learn moment for them as only large enterprises are able to take on the risks of trialling new technologies. With this in mind, here are some key insights that manufacturers of all sizes can take away on the subject.

A new age

“We’re currently in an age of hyper-connectivity and 5G will be the fuel to propel smart factories of the future.”

Factories of the future must consist of man, machine, and material working seamlessly together to create a diverse ecosystem of ‘connected things’.

Man: This consists of solutions that place people at the centre of digital transformation to achieve business goals such as improving employee safety and productivity by using augmented and virtual reality (AR/VR) solutions for remote monitoring and quality assurance.

Machine: This consists of solutions that place operational equipment at the centre of digital transformation to achieve business goals such as predictive maintenance to ensure zero unplanned downtime.

Material: This consists of solutions that place the raw material at the centre of digital transformation to achieve business goals such as improving cycle time by monitoring the precise input of resources.

Factories of the future

“When planning digital transformation projects for factories, manufacturing leaders must go beyond the first three Ms (man, machine, and material), to also include two new Ms – method and market – to unlock the full potential of a 5G-enabled smart factory.”

Method: This concerns the new ways of achieving business goals which will give rise to new revenue models that will unlock and create value.

Market: In this process, the latest methods of operation will enable enterprises to address new systems or markets making use of new revenue models.

An ecosystem with all 5 Ms will transform the enterprise to not only achieve current business goals, but also unlock new revenue sources, business models, and the ability to address new markets through secure digital experiences.

The 5G – IoT journey

“The Internet of Things (IoT) is a key enabler of digital transformation for factories of the future.”

To truly transform, enterprises will have to do more than just provide IoT connected devices.

The digital transformation journey will have to be business-outcome focused and will require a revamped business strategy that’s enabled by the right set of technology and solution providers.

The key elements that will enable the 5 Ms and IoT in the 5G era are:

  1. Network: This is the core communication layer that will deliver low latency services across licensed or unlicensed bands.
  2. Devices: IoT-enabled devices can be used for location-specific services, two-way alerts, remote configuration, monitoring, and maintenance.
  3. Platform: Driven by technology, device, and access neutral, it will be capable of supporting multiple industry use cases.
  4. Applications: The Tata Communications MOVE™ platform is supported by more than 150 APIs for ease of integration with third party enterprise applications.
  5. Analytics-based insights: For providing outcome driven and business focussed insights to make informed decisions.
  6. Security: This is most important as the world continues to become more connected. Enterprises will need a provider with a multi-layered approach to security.

The move from automation to 5G-enabled hyper-connectivity is going to heavily influence the entire value chain and will invariably affect how organisations do business.

“To successfully transform, manufacturing leaders must consider using the right technology, the right partner, flexible modules, and the ability to receive a return in investment, sooner rather than later.”

We’ve also written more about how our platform can help industries such as automotive, manufacturing, and healthcare to digitally transform. So, click here for a deep-dive on how Tata Communications can transform your enterprise with 5G-enabled IoT.

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The importance of reimagining what customer success looks like https://www.tatacommunications.com/blog/2021/12/the-importance-of-reimagining-what-customer-success-looks-like/ Mon, 13 Dec 2021 02:30:47 +0000 https://www.tatacommunications.com/blog/?p=11356 For organisations to meet the high expectations of today’s customer, they need to transform their digital experiences into a brand in itself. In this blog, Sumeet Walia, Chief Sales and Marketing Officer, Tata Communications, discusses the importance of the customer journey when accelerating business growth.  The pandemic and subsequent rise of distributed working patterns significantly accelerated the digitalisation of enterprises across the globe, and of society as a whole. And it’s now completely commonplace for the average business to leverage an array of cloud applications or to conduct operations through collaboration platforms. As a result, there’s already an expectation that...

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For organisations to meet the high expectations of today’s customer, they need to transform their digital experiences into a brand in itself. In this blog, Sumeet Walia, Chief Sales and Marketing Officer, Tata Communications, discusses the importance of the customer journey when accelerating business growth. 

The pandemic and subsequent rise of distributed working patterns significantly accelerated the digitalisation of enterprises across the globe, and of society as a whole. And it’s now completely commonplace for the average business to leverage an array of cloud applications or to conduct operations through collaboration platforms.

As a result, there’s already an expectation that every business will have an online presence and will strive to provide a seamless digital experience. But to make a real impact on modern customers, businesses need to be able to go further than simply providing a run-of-the-mill digital experience – they need to be able to solve their customers’ problems in dynamic, sustainable and highly personalised ways.

That’s why technology alone is no longer the great differentiator it once was – and why business leaders are becoming increasingly sceptical of the latest shiny piece of tech.

To solve the jigsaw puzzle, enterprises, their vendors and ecosystems at large need to all be geared towards creating the types of digital experiences that solve real-world problems. Most times, these solutions are not just embedded in technology but people and the nuances of relationships. If long-term value creation is the goal, developing fruitful relationships is at the heart of it.

In the future, whether a business is trying to formulate more adaptable strategies or is attempting to pivot its digital transformation strategies, the ability to achieve digital goals nimbly while uncovering new business opportunities will require co-creation.

Customer intimacy journey

Now technology is so ubiquitous to our society, there’s greater pressure on enterprises to find better ways to cater to the needs and demands of their customers. And considering the access to knowledge businesses now have – either through its vendors or just the internet – organisations today can access all the innovations they would need to become digital-first at the click of a button.

But considering more than 90% of enterprises say they are yet to achieve a digital-first strategy, there’s clearly more to the challenge than simply accessing technology. For a business to become digital-first, the initial and most important step is taking on partners that want to understand their environment. This is why relationship management is crucial.

“Partners need to move closer together not simply to face the problems of today, but to begin working on the challenges of tomorrow.”

And there’s no way for a partner to predict what those challenges are going to be without a deep understanding of that business’ goals and objectives.

The aim of any successful digital transformation initiative should be to future-proof, and that can’t be achieved through the implementation of individual innovations. Digital-first strategies need to be holistically built solutions that address real problems and make organisations adaptable to whatever the future throws at them.

These sorts of solutions are unique and require a strong element of co-creation to become a reality. When every business has all the knowledge in the world at their fingertips, true differentiation can only come from the value co-created in the ecosystems that businesses build.

“Becoming digital-first will require an all-inclusive convergence of several innovations and ecosystems, it’s simply essential.”

As being digital-first enables businesses to keep customer experience as their focal core and eventually transform their digital experience into a brand in its own right, which in turn, will unlock the hypergrowth for those organisations.

Leaders get to set the pace

It’s clear that the rapid expansion of the digital landscape has led to new buying patterns and product preferences. This will only continue evolving, transforming market dynamics and business models in the process.

So, business leaders can no longer afford to have a reactionary stance to the market – they need to set the pace. To achieve the hypergrowth that’s on offer, leaders need to fundamentally reimagine what customer success looks like. And in the age of hyperscale, it’s up to partners to show leaders what’s possible so they’re well incentivised to no longer accept nominal growth.

“Once leaders begin seeing hyper scaling as the arena they need to win in, they’re on the right track towards hypergrowth, as they will start fostering environments that proactively works to scale up every solution that shows promise.”

It will take a concerted effort from leaders to make this an organisation-wide priority. It will have to include ensuring they’re attracting and retaining the right talent to push innovation, while also fostering talent internally through upskilling.

Because the ability to leverage data and enhance infrastructure will only take a business so far on its own, especially when it comes to understanding the large, diverse range of customers out there today. So only once decision-makers start to see customer success and hypergrowth as two sides of the same coin will they truly have a chance at truly succeeding.

To learn more, read this blog post on the challenges faced by remote workers, and how enterprises can help to alleviate these challenges for employees.

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Watch your step: the security cracks in work from anywhere https://www.tatacommunications.com/blog/2021/11/watch-your-step-the-security-cracks-in-work-from-anywhere/ Mon, 22 Nov 2021 09:34:09 +0000 https://www.tatacommunications.com/blog/?p=11339 Full-time remote workers are set to grow 300% compared with pre-pandemic levels (Forrester, 2020)[1]. In this blog post, Avinash Prasad, Head of Managed Security Services, Tata Communications, discusses how to address security challenges in a new-look world, where mixing work and personal life across devices is the norm. The new norm of work and business entails connecting any device, any user, any entity for any application placed anywhere. This “Surviving and thriving” in today’s Work-From-Anywhere world requires an effective balance between productivity and security. The challenges to achieving this equilibrium can be oversimplified, and yet they are fundamental for building confidence...

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Full-time remote workers are set to grow 300% compared with pre-pandemic levels (Forrester, 2020)[1]. In this blog post, Avinash Prasad, Head of Managed Security Services, Tata Communications, discusses how to address security challenges in a new-look world, where mixing work and personal life across devices is the norm.

The new norm of work and business entails connecting any device, any user, any entity for any application placed anywhere. This “Surviving and thriving” in today’s Work-From-Anywhere world requires an effective balance between productivity and security. The challenges to achieving this equilibrium can be oversimplified, and yet they are fundamental for building confidence in the digital enterprise. As stated by IDC (2020), “Never before has the concept of trust been so critical to business. As we are unable to physically interact, digital interaction has become, for many, the only way to conduct business and deliver work. This requires a new approach that relies on higher levels of trust, underpinned by a robust cybersecurity foundation.” [2]

Digital trust will be critical as we move forward and, by 2023, Gartner (2020) predicts that 30% of Chief Information Security Officers (CISOs) will be directly measured by their ability to create value for business.[3]

This blog explores some of the challenges in creating robust cybersecurity foundations that secure the network, endpoints, and cloud, essential for Work From Anywhere.

#1. A connection back to the secure fortress won’t scale

Historically, organisations would build a perimeter around their business using firewalls and layers of security. But due to the pandemic, IT teams have been suddenly tasked with enabling safe remote working as many colleagues have been working from home. Often, their response has been to bring these remote workers back ‘into the fortress’ using a secure VPN. However, this brings its own set of challenges: delays in user performance and productivity plus less visibility and ability to identify bad actors and breaches.

#2. Endpoints of lone users becoming launch platforms for attacks

Lone users have increasingly become the target for attacks over the last few months. That’s because each remote employee is using multiple devices – laptop, phone, and/or tablet. They all need their own secure connectivity and device hardening, without which security can be compromised. Each device is also considered an access point or platform by the organisation.

“What’s needed is a new clear perimeter for each individual – in other words, their own fortress.”

According to Gartner, by 2023, 60% of enterprises will phase out their remote access VPNs in favour of zero-trust network access (ZTNA).[4] For Work From Anywhere to be effective, new security solutions and processes are required – digital certificates to authenticate the user’s device. But even with a secure headquarters and secured individual users, encrypted connectivity is needed to stop any breaches midway. A more granular way of assessing user activities is required. That’s where Zero Trust comes in – a verification approach that makes the whitelist dynamic.

#3. Protecting the growing use of cloud services

Another potential chink in the armour is the growing use of cloud services. In 2020, account hijacking was the fifth biggest cloud threat, according to CSO Online.[5] To address this, the IT team needs to define what is acceptable and “normal” behaviour, i.e. set thresholds for content downloads. A user connecting to a cloud service on the whitelist is fine, but if they try something unusual, then additional layers of verification are required. The key is to make better use of data analytics – looking back across longer periods of time, identifying unusual behaviour over a few months, determining what is normal and acceptable, and what is not.

#4. Inability to have a complete view and ability to act across all potential threats

In the past, analysing system logs made organisations feel safe. But now organisations need more data – not just looking at the past but expanding into behaviour patterns and data modelling.

“From user behaviour analytics to threat analytics and analysis, this insight means organisations can start to predict the most likely threats and begin to protect themselves.”

Adopting advanced threat management increases the speed for both detection and response, across network, endpoints, and cloud – layering in external cyberthreat intelligence such as the type of attacks, bad actors, and the main vulnerabilities. Of course, all this should be automated so that if a major attack is likely to take place, it is already on the radar. To cope with the data volumes required to deliver this kind of protection at scale, organisations also need to deploy machine learning or AI.

#5. Security impacting productivity

“We often think of insider threats as malicious employees bent on doing harm. While that’s often the case, more than 60% are simply those of negligent employees” (SC Magazine, 2021)[6]

Balancing security and productivity for remote workers is not straightforward. For instance, Tata Communications was working with an IT services organisation that supplied software developers to a banking client. The developers were accessing cloud-based services to develop code for the bank’s digital services; understandably, the bank had very stringent security requirements and also high expectations on productivity for these remote employees, so we had to define a security model that aligned with their service and used analytics to help highlight the productivity.

At the same time, we were required to help highly technology-enabled digital banking assistants, whose processes needed effective support in a remote work environment. These types of employees were impacted during lockdown because they struggled to maintain service continuity – the result was more than three hours of queuing for the bank’s customers.

“To address the needs of both the software developers and the digital banking assistants, the security model had to be tightly defined with very clear guard-rails of what the users should be doing.”

In this context, we needed to address the requirements of the digital banking support staff versus the requirements of the developers, i.e. looking at what was blacklisted, ensuring the system was connecting appropriately, and that no personal devices were used. We also had to look at the device real-time – how long it had been idle and whether it should be stopped with fresh verification and authentication initiated.

To conclude, CISOs are thinking about the challenges described above; and key to solving these is empowering the security teams to develop an end-to-end view of their infrastructure and software stack mapped to threats. It’s now about how they further develop an integrated approach to enable Endpoint Detection and Response. Managed Security Service providers can bring this complete package; however, a fundamental change in both mindset and execution are required. They should start by considering: What are the areas we need to address first? Which areas are most mature? What is our cost-benefit analysis? Where do we need to balance security and productivity?

As organisations move forward, business logic and cost analysis will increasingly be applied to security. This evolution will support organisations as they move from functionally protecting devices to the ultimate goal of hunting for threats. Finally, the concept of building digital trust will continue to evolve. As Gartner states “CISOs will need to strike a balance between what is needed in a security program and the risks to undertake for the business to move forward.” (2021)[7]

Discover more about building digital trust through cybersecurity.

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The cost of “Can you hear me?” https://www.tatacommunications.com/blog/2021/11/the-cost-of-can-you-hear-me/ Wed, 10 Nov 2021 02:30:08 +0000 https://www.tatacommunications.com/blog/?p=11202 While remote working has become the new normal, there’s been a no-one-size fits-all experience. Some enterprises adapted quickly; others struggled with IT and technical issues. And the echo that was universal was: ‘My network is bad” or “Can you hear me”?. In this blog post Song Toh, Vice President of Tata Communications Global Network Services, discusses the challenges faced by remote workers, and how enterprises can help to alleviate these challenges for employees.  As most people shifted to work from home, they were not alone in this predicament. It was a testing time for enterprises to ensure business continuity in...

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While remote working has become the new normal, there’s been a no-one-size fits-all experience. Some enterprises adapted quickly; others struggled with IT and technical issues. And the echo that was universal was: ‘My network is bad” or “Can you hear me”?. In this blog post Song Toh, Vice President of Tata Communications Global Network Services, discusses the challenges faced by remote workers, and how enterprises can help to alleviate these challenges for employees. 

As most people shifted to work from home, they were not alone in this predicament. It was a testing time for enterprises to ensure business continuity in real-time survived. While the move was embraced with optimism, the work behind the scenes was much more gruelling than one could imagine. CEOs had a tough decision to provide a seamless and secure experience to their employees; right from understanding the demands and nature of their operation to choosing an adequate network partner who could enable unified connectivity. They deliberated on questions that would decide the future of the company, the future of work and what happens when things go wrong? Is the network secure enough, or what happens if the Internet fails?

The answer to that came with a hefty price. When applications fail or a glitch occurs during work hours, the resultant downtime pauses ongoing business operations, and directly impacts the bottom line.

“According to ITIC, 98% of firms affirmed hourly downtime costs exceed $150,000 and 88% of respondents estimated hourly downtime expenses exceed $300,000. In extreme cases, data and monetary losses from outages can even cause a company to go out of business!”

In terms of numbers, the interruption often takes an average of 28 minutes every time there is an IT-related problem. A recent study by Nexthink looked at the technical problems during the pandemic and learnt that about 38% of employees had issues with Virtual Private Network access to critical software, 37% had issues with Wi-Fi connectivity and reliability, and 35% had challenges using video conference apps.

In fact, according to a report, 51% of companies in India feel that connectivity needs to improve and collaboration with other businesses is critical. So far, only 19% say they have enabled their workforces to be productive wherever they are, compared with 31% globally. While the numbers reveal a dismaying picture, the concern is much more layered than meets the eye.  As we know, enterprises both big and small rushed to stay ahead in their digital transformation during the pandemic, however, the adoption was done in a fragmented manner. What many don’t realise is that network is a precursor to digital transformation, and that traditional networks are no longer agile enough to manage the current demand. The hardware-centric model used limits the scalability required to deal with the effects of this pandemic.

So the next step that companies need to do is approach their network as their employees.

“Just as employees today need to upskill to be ready for the future, companies need to upskill their network and build it around their teams and users to make the perfect collaborative ecosystem.”

That’s why the next stage in network evolution is to make them interactive, user-friendly, and simplified communication that it’s almost like talking to an employee. Users should be able to use voice-assisted devices with commands or drag and drop their requests. It’s almost like the network is saying, “Is your network weak today? Let me help you.” The future not only promises voice assistance but translates the intent of a person into policies that will address a businesses’ present challenges.

“As enterprises are moving towards intelligent, agile, dynamic, and more business-friendly networks, they now want to experience flexibility and control of their network, and possibly have a pay-as-you-go model for days where they expect an increase in traffic.”

The pandemic taught one lesson to enterprises; always be in control of your operations and understand the traffic requirement, to gauge which business division creates the most traffic, on which day etc. For example, a company that is looking at hosting a virtual global townhall for employees globally can request for a network feature, where additional bandwidth for just that particular event is available on demand, when needed. The users in turn enjoy a seamless and secure experience. This is what an intelligent, intent-based network will provide with the help of AI, and Machine Learning (ML) to drive network on demand services for enterprises.

Now whether a company decides to continue with legacy infrastructure or take a page out from last year and make their digital transformation future proof for unforeseen situations, agile and secure will define their existence in the coming years. In the end, an enterprise that can balance business priorities, save money and provide a seamless experience without people repeatedly saying, “Can you hear me” will be the stayers.

To learn more, read this blog on hybrid-workplace digital transformation.

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The evolution of the shared responsibility model in cybersecurity https://www.tatacommunications.com/blog/2021/10/the-evolution-of-the-shared-responsibility-model-in-cybersecurity/ Thu, 28 Oct 2021 01:30:46 +0000 https://www.tatacommunications.com/blog/?p=11181 Cybersecurity is a topmost priority in business leaders’ minds the world over, according to Tata Communications’ ‘Leading in the digital-first world’ report, and this is growing in importance amid the new paradigm we are in today. In this piece Srinivasan CR, Chief Digital Officer at Tata Communications, discusses how an ecosystem approach to cybersecurity can enable greater cloud agility and security for enterprises. Securing data is gaining a totally new magnitude level. Popularity of cloud services is revolutionising the digital economy with flexibility, scalability, and reduced operational costs for businesses. However, the sudden shift to remote working put these benefits into...

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Cybersecurity is a topmost priority in business leaders’ minds the world over, according to Tata Communications’ ‘Leading in the digital-first world’ report, and this is growing in importance amid the new paradigm we are in today. In this piece Srinivasan CR, Chief Digital Officer at Tata Communications, discusses how an ecosystem approach to cybersecurity can enable greater cloud agility and security for enterprises.

Securing data is gaining a totally new magnitude level. Popularity of cloud services is revolutionising the digital economy with flexibility, scalability, and reduced operational costs for businesses. However, the sudden shift to remote working put these benefits into sharp scrutiny. While the total cloud service market grew by 33% in 2020, the need to fortify businesses became that much more critical.

The business burden of the shared responsibility model

An evolved shared cloud responsibility model has emerged offering a new and more comprehensive approach to cloud management. For most of cloud’s history, enterprises have worked under the shared cloud responsibility model with clearly defined security responsibilities for cloud service providers (CSP) and businesses engaging their services. While CSPs take a large share of cloud security responsibility, more aspects are under the purview of businesses.

CSPs are in charge of securing the backbone to protect the hardware, software, networking, and data centre facilities.

The individual businesses need to take care of all other security mandates including protecting endpoints, network traffic, access, applications, procuring security controls, monitoring security incidents, and complying to regulations. Most often this leads to enhancing expertise levels as well as adding resource costs which, very often, becomes an impediment for many enterprises.

“With a growing list of increasingly complex security tasks, a shortage of cybersecurity talent availability in the market, enterprises are that much more challenged.”

And, with hybrid working looking to soon replace traditional working models for many, evolution of this approach is critical to mitigate the risk of cyberthreats and drain on resources to prevent attacks.

Cybercriminals have long been aware of the responsibility division between CSPs and enterprises, its lacunae and challenges. As a result, they consciously attack an enterprise’s infrastructure which comes under the businesses’ purview. Hence, businesses must move quick to win the security race to protect themselves. A transformation of the two-party approach of the traditional shared responsibility model helps achieve this.

An evolved shared cloud security responsibility

Transforming the security ecosystem at scale and speed is imperative and this is coming with the evolution of Managed Security Service Providers (MSSP) role in the cloud security shared responsibility model. They act as third-party service providers between enterprises and their CSPs to provide strategic direction and support and, effectively overcome various cloud challenges such as  end-to-end security, cyber threats, compliance, scalability and skills gap, to name a few.

“MSSPs support enterprises at every step of their cloud journey from initial assessments and migration, through to day-to-day management including monitoring and governance.”

MSSPs are advocates for enterprises, ensuring cloud strategies are aligned with the business’ priorities and pace along their digital transformation journey.

They are constantly monitoring and testing an enterprise’s defences and shields for better understanding its probable and possible threat types, prepare risk mitigation strategies and ensure cyberthreat protection.

A shared cloud security model helps enterprises ease the burden of managing in-house cloud security talent and skillsets while availing the best guardrails. For instance, MSSPs can be enlisted to take over the rapid scaling up or down of services – a task that has several complicated challenges such as misconfigurations and inconsistent policy enforcements. This allows enterprises to focus on its core business – employees, customers and future of their enterprise with peace of mind and agility.

An ecosystem approach for greater agility

As enterprises’ businesses scale, so also, the volume and complexity of its operations increases. This makes cloud infrastructure security a critical need of business success and growth making a case for continuous and consistent evaluation. To achieve this, MSSPs leverage an ecosystem of cloud native and third-party applications to provide constant and comprehensive security.

MSSPs also provide businesses benefits of orchestration that helps them optimise various functions, along with data response ability and other features that make it easier for enterprises to maintain regulatory compliance.

“We see MSSPs reimagining the cloud security framework as a whole and inspiring the industry to embrace it.”

The Comprehensive Responsibility Model highlights a mindset shift to cloud security and outlines the many areas MSSPs bring expertise to support businesses. These include governance, risk mitigation, compliance, procurement and implementation of comprehensive security.

With these security responsibilities no longer weighing businesses down, it opens a whole new realm of possibilities for enterprises. This added support gives businesses more time and expertise to focus on digitising their innovation, delivering better and more secure customer services and capabilities, optimising cost, and reducing worker efforts, to name just a few.

The future of the new evolved cloud security shared responsibility is going to harbour new businesses. On one side, there will be enterprises attempting to achieve digital transformation by investing large amounts of time and resources to combat increasing cyberthreats and manage vital responsivity toll. On the other side, there will be businesses supported by MSSPs under a modified, comprehensive responsibility model, that will ease pressure to divert resources towards cloud challenges enabling improvements in employee and user experiences, whilst optimising operations. As we craft the new world, shared security responsibility is the answer for enterprises to drive collective success of the cybersecurity ecosystem for a better and safer future.

Discover more about the roadmap for hybrid workplace digital transformation.

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Agile and secure network: A key pillar for innovation https://www.tatacommunications.com/blog/2021/10/agile-and-secure-network-a-key-pillar-for-innovation/ Wed, 20 Oct 2021 01:30:03 +0000 https://www.tatacommunications.com/blog/?p=11007 2020 completely redefined the ways companies operate and function. In this piece, Song Toh, VP Global Network Services at Tata Communications, explores how an agile and secure network infrastructure is now critical for any enterprise’s digital transformation journey. Last year, employees switched to Work from Home overnight to ensure business continuity and customer interactions became completely virtual. However, the network infrastructure of many companies was not sufficiently prepared for this. They had to rely on quick-fix solutions while at the same time thinking about how they could cope with such situations in the future. For 2021 and the next few...

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2020 completely redefined the ways companies operate and function. In this piece, Song Toh, VP Global Network Services at Tata Communications, explores how an agile and secure network infrastructure is now critical for any enterprise’s digital transformation journey.

Last year, employees switched to Work from Home overnight to ensure business continuity and customer interactions became completely virtual. However, the network infrastructure of many companies was not sufficiently prepared for this. They had to rely on quick-fix solutions while at the same time thinking about how they could cope with such situations in the future.

For 2021 and the next few years, we’ll see organisations looking at spinning up their digital infrastructure, making it agile, secure, and – most importantly – future-ready for any such unforeseen circumstances.

According to a recent survey by IDC, 64% of companies in Germany are planning to deploy modern network architectures in the next 24 months. The pandemic has certainly shifted the priorities and increased the focus on network transformation.

While about half of the companies surveyed by IDC see their own network as a pure cost centre and, the other 50 percent attribute a transformative character to it and consider the network as an elementary platform for day-to-day business and even as a key pillar of innovation.

“The common attribute among all these companies – they have started to understand the relevance and importance of networks.”

Stable, agile and secure network for business growth

A more resilient and agile network is a key platform that will enable enterprises to navigate such uncertainties. But how can businesses make their network truly stable, secure and fit for the future, and one that supports their strategy for innovation? Today, distributed locations must be interconnected, cloud environments integrated, data and connection security ensured, and wired and wireless networks integrated.

“Going forward, connected industrial environments, edge computing, 5G and Wi-Fi 6 will play an increasingly important role in a growth of any organisation.”

Network managers need to integrate these diverse environments together so that the policies can be consistently applied across the network ecosystem. In addition to this, the interaction between man & machine further adds to complexity of this diverse ecosystem.

In an industrial environment, we have users, machineries, IoT sensors, servers, robots – all interacting with each other.

A network needs to be able to manage the different demands of these diverse network participants – not just of human beings on a web browser.

Cloud-centric architecture is the need of the hour, as it can enable enterprises to make the most of their networks. Building agility at the cloud edge with the ease of deploying different virtual network functions at these edges would enable better connectivity to critical applications in multiple clouds. For example, many enterprises are leveraging our global footprint and reach in over 190 territories to come closer to the cloud so that their mission critical traffic is best routed to the cloud applications.

Many enterprises have realised that the scalability required them to deal with the unforeseen circumstances like this pandemic is often limited by the hardware-centric model. As a result, the use of software-driven, cloud-native network-as-as-service, and virtualised multi-service cloud edge has become more popular. Enterprises have realised the need for a faster deployment of network functions and routing policies. SD-WAN has also emerged as a key solution during this time.

For most companies, in addition to rapid deployment and flexibility, security and reliability play a crucial role when it comes to choosing the right network solution. A secure network infrastructure is extremely important for an enterprise’s complete digital transformation. And this is where another trend comes into the play – Secure Access Service Edge (SASE). However, SASE is not completely new as its an amalgamation of many existing tools. SD-WAN and VPN technologies are combined with cloud-native security functions such as Zero Trust, CASB and firewalls.

Most legacy WANs do not have a process to regularly update the customer premises equipment (CPE) with critical patches because each of these CPEs need to be updated one by one which results in the increase in cost. With a centralised controller this is another issue that SD-WAN makes more manageable.

All this is intended to reduce complexity on the one hand and increase security on the other. If the integration of security into SD-WAN is not seamless, then the complexity remains, and SD-WAN won’t deliver the value enterprises expect.

SD-WAN enables enterprises to manage hybrid networks more effectively and thus remain competitive. They use a centralised control function to route traffic securely and intelligently across the network. SD-WAN enables better infrastructure and operational processes and can be updated more quickly across multiple sites. Furthermore, it provides additional security reducing the need for separate firewall appliances. All of this ultimately improves application performance and delivers a high-quality user experience across the network.

There are many use cases for which a software-based network makes sense. In manufacturing, a software-defined hybrid network can secure factories, ensure maximum availability through load balancing or secure and control partner access via the extranet and generally segment access to applications. With growing adoption of hybrid workplace, virtualised networks can help organisations run their network’s functions in the cloud and also enable them to modify their IT architecture – when needed – without moving hardware.

Not a cookie-cutter approach

Sure, SD-WAN has a lot of benefits. But does this approach work like a cure-all for various network problems? The answer is no and not every company has the technical prerequisites to get the most out of this approach. Implementing SD-WAN was a green field endeavor a couple of years ago but increasingly SD-WAN is being deployed into an environment where other technology or even another SD-WAN already runs. Businesses need a mature and methodical migration strategy, and a clear goal in mind.

In its original form, the biggest weakness of SD-WAN is that it was designed to automate legacy WAN that was increasingly adopting Internet, but it did not originally address the demands for cloud access or SaaS application access. Organisations need to know their applications end-to-end. They need to know which applications create most traffic on what days of the week and how important they are for the operational business. These organisations need to have access to the set priority of their application traffic because SD-WAN will produce best results if the branch sites have more than one link, and when applications are identified and classified by their importance in the SD-WAN controller.

“In my opinion, enterprise need to identify what network works best for their requirement. Enterprises that have a hybrid IT architecture (some on-premises and some cloud-hosted) would benefit from SD-WAN in its pure form, i.e., a controller with CPEs at every site.”

However, if the customer has a pure cloud-based IT architecture with no owned data centres, a SASE (cloud-based gateways and interconnect) would be more suitable to deliver performance and security. The reason is simple: traditional SD-WAN still has more complexity on the branch-based CPEs than we need. Ideally, we lift up this complexity to cloud-based SASE gateways, so the CPEs can be simple routing endpoints that connect a branch to SASE gateways and a global network backbone.

We need to acknowledge that SD-WAN and SASE are trends at the moment, and perhaps tomorrow the hot trends would be called something else.

However, the hype around them shows one thing clearly – the industry and enterprises have begun to consider and accept security and network as one unit to gain the maximum security and flexibility at the same time. Today, to be truly innovative as an enterprise, this is more important than ever.

Discover more about the evolution of networks.

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Upgrading infrastructure to build and drive customer experiences https://www.tatacommunications.com/blog/2021/10/upgrading-infrastructure-to-build-and-drive-customer-experiences/ Wed, 06 Oct 2021 01:30:18 +0000 https://www.tatacommunications.com/blog/?p=10971 In this blog Andrew Yeong, Vice President and Head of Sales, APAC region, Tata Communications,  shares how network transformation is helping create the customer experiences that businesses need to remain competitive in an increasingly digital world. The acceleration of digitisation experienced by the consumer and public sectors over the last year has fostered a brand-new landscape, one that many business leaders are still trying to wrap their heads around. As a digital ecosystem enabler, we have moved closer than ever before to our customers. We’ve had to offer unique support and guidance through these uncertain times, as many undergo rapid...

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In this blog Andrew Yeong, Vice President and Head of Sales, APAC region, Tata Communications,  shares how network transformation is helping create the customer experiences that businesses need to remain competitive in an increasingly digital world.

The acceleration of digitisation experienced by the consumer and public sectors over the last year has fostered a brand-new landscape, one that many business leaders are still trying to wrap their heads around.

As a digital ecosystem enabler, we have moved closer than ever before to our customers. We’ve had to offer unique support and guidance through these uncertain times, as many undergo rapid network transformations.

However, no one has been exempted from the disruption caused by this crisis, and we are all benefiting from each other’s experiences. That’s why events such as the CIO & CISO Challenges roundtable are so beneficial –  it’s not only an opportunity for us to share our knowledge with an audience, but also with each other.

Cloud, customer experience and agility

During my years as Vice President and Head of Sales for the APAC region at Tata Communications, I’ve been lucky to witness growth across the region, even before the pandemic supercharged everything.

In the last year specifically, businesses have seen a huge shift in their operating models.

“With a new digital focus and a hybrid working model to contend with, organisations had to re-evaluate how they enable their employees with tools and technology to continue to collaborate and drive customer experiences, while upgrading infrastructure to meet this new demand.”

This intense clamour for more last mile remote access and bandwidth access has left businesses seeking solutions with speed, accessibility, mobility and security. We’ve focused on three broader trends that we believe will best enable this.

The first is the need for enterprises to move away from traditional business solutions, such as remote VPN access to corporate networks, in favour of faster, more secure access solutions, such as Security-as-a-service (SaaS), that offer more seamless experiences. Next is the need to ensure that the experiences that businesses have worked so hard to develop and mainly for their customers are now delivering the highest quality of service across the network. This is to ensure seamless high availability and ubiquitous access to their products and services that are now progressively digital and borderless. New forms of competition are taking shape to challenge legacy companies and customers would not hesitate to cross over to products and services with better customer experiences.

“The customer experience can’t afford to be subpar as we have customers in banking, manufacturing, and in healthcare that demand the highest service levels in quality from us. And they want it omnichannel and ever-present – anytime, anywhere.”

Finally, every application or platform we build needs to be agile, responsive, and self-service to a certain extent. And with the dissolution of the office perimeter, along with the rising popularity of hybrid working, there is increasing priority being placed by businesses on building security into every element of their product line.  However, getting too tight on security hampers the ease of adoption and customer experiences.

Organisations pursuing these goals often lack the skill and knowledge to bring them to fruition. That’s why you need to constantly work along with your customers. At Tata Communications, we want to bring businesses closer and have a ‘single pane of glass’ across their network, security, and cloud, and provide what we truly believe in – seamless communication.

Creating the right tools                                      

Understanding how best to implement the above elements is different in every business across different industries across multitude of countries in Asia Pacific. Moving closer to the customers allows Tata Communications to better understand those individual enterprise business challenges and find the best approach to address them. Working across multiple local Telcos or vendors will fail to get the necessary synergies, synchronisations and services levels that are required for transforming into an agile Internet-first and Cloud-first organisation.

For instance, we will soon be shipping out low-cost customer-premises equipment (CPE) that allows for a pop-up store to have a pop-up network. We created it for a luxury brand because they wanted agility to have newly pop-up stores but wanted the ease of setting this up back as an integrated solution. We are able to ship centrally to their HQ for their deployment anywhere in the world with the shortest lead time to get connected and running. It can be re-deployed once the pop-up store moves to another location. This use case is relevant to many other industries like property showrooms, health-screening centers, edge field laboratories etc. we understood that this form of agility will fundamentally change the way they are able to do business in the future.

“As we go forward, the experience of the last 20 years which has seen us go from 2G to 4G, and 5G and 6G soon, will mean things are going to change. Will 5G replace Wi-Fi at home? Will the home become the new subdomain of the office?”

That’s why it’s crucial that businesses keep a keen eye on the trends impacting the industry, whilst remaining open and agile. That way, you can really listen to the customer and better understand the right innovations to pursue.

Success is ultimately determined by how customers perceive the service provided, regardless of how tall an order is. For instance, one of our customers in the automotive industry had a dream of being able to have their content and applications distributed across all the countries they were in, through cloud.

To achieve this, we developed a predictive network innovation that was able to source new networks for the vehicle 30-minutes-in-advance. This created the most stable network service for the onboard entertainment systems.

However, we also considered the regulatory angle of the innovation as data governance is a crucial element. So, after we acquired all the securities and protections we needed and conducted an innovation job development, we were able to implement a Scenario Service Provider (SSP) solution that they were happy with and this is being deployed as we speak.

And it’s the same across other industries, from media companies to manufacturing – customer success is when one enjoys a seamless omnichannel experience. And that simply can’t be delivered without strong, consistent connectivity.

Remaining flexible for the future

There are still a lot of questions in the near future to be answered, including questions on sustainability and security issues but the bottom line is data will continue to play a huge role in business performance. That’s why we’re working to be as agile as possible and ensure our technologies enable enterprises to do the same.

I’ll end with a quote from George Westerman, a research scientist at the MIT Center for Digital Business. I think this encapsulates the need to always make sure we’re keeping a long-term focus on the challenges people have, and not just on the technology we’re creating:

“When digital transformation is done right, it’s like a caterpillar turning into a butterfly. But when done wrong, all you have is a really fast caterpillar.”

To read more about how the workplace is changing and how network transformation will be integral to that change, check out this blog on secure-by-design networks for digital transformation. 

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Accelerated digital transformation demands secure-by-design networks https://www.tatacommunications.com/blog/2021/09/accelerated-digital-transformation-demands-secure-by-design-networks/ Thu, 02 Sep 2021 01:30:45 +0000 https://www.tatacommunications.com/blog/?p=10752 The pandemic triggered tectonic shifts of our workplace from physical to virtual, almost overnight. This led to enterprises accelerating their digital transformation (DX), thereby, adding high demand on their network capacity. In this blog, Avinash Prasad, Head of Managed Security Services, Tata Communications explores at how businesses can combine network and security strategy by partnering with a MSSP to deliver safe and speedy digital transformations. Whether it is the distributed workforce or migration of data and applications to multi-cloud environments, the network is the nerve system connecting the various constituents. As the network continuously evolves, security needs to be in...

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The pandemic triggered tectonic shifts of our workplace from physical to virtual, almost overnight. This led to enterprises accelerating their digital transformation (DX), thereby, adding high demand on their network capacity. In this blog, Avinash Prasad, Head of Managed Security Services, Tata Communications explores at how businesses can combine network and security strategy by partnering with a MSSP to deliver safe and speedy digital transformations.

Whether it is the distributed workforce or migration of data and applications to multi-cloud environments, the network is the nerve system connecting the various constituents.

As the network continuously evolves, security needs to be in sync with this changing network paradigm. IT security leaders need to adapt rapidly, collaborate effectively and recalibrate their security strategies as networks get more dynamic and complex.

Evolution beyond the traditional security models

The hybrid network environment has led to the evolution of multiple layers through which data moves bi-directionally from the client/user to a public or private network and then to multi-cloud environments via cloud gateways. Such a complex network design reduces the effectiveness of well-defined network perimeters.

As networks transition from core to edge, IT Security leaders need to secure their data at each layer of the network to protect Intellectual property without impacting performance or budgets.

“What is needed is pervasive visibility across the entire network traffic and security tools that differentiate between normal and malicious activity and help resist any external attacks that the existing security models/frameworks may not detect.”

Security needs to be at the forefront of transformational network

Security needs to be the lynchpin for any digital-ready network. It needs to be woven and embedded from the beginning as enterprises build modern networks. Only such a security-led design approach can enable comprehensive filtering of traffic flows, prevention of illegitimate traffic supported by early detection and responses to threats in real-time.

As the network provides visibility to all traffic flows, a security-enabled network can access diverse pool of data to identify traffic deviations or anomalies that are potentially malicious security activities. Unfortunately, security is still an afterthought for some organisations, which puts an enormous strain on both the network and the entire IT environment.

Need for effective integration

“According to IDC, by 2023, 60% of enterprises will look for integrated solutions with advanced security features, embedding automation and intelligence tools to optimise and secure their core and edge network.”

Security and network services need to operate in cloud and in harmony, integrating tools that enable security processes, such as content inspection, secure access, threat detection and prevention. A network aware security can proactively take pre-emptive actions on any potential infiltration & a security aware network could reduce noise and provide better Quality of Service (QoS) for organisations and their customers.

A key aspect is to assess if, network operations and security operations are separate functions. Enterprises would prefer partnering with service providers who are innovative and can offer best-of-breed location agnostic unified solutions and services across configuration, operational control, incident response

The right MSSP can make all the difference

Cloud-delivered security solutions are best suited to provide location-agnostic, remote but secure access. Firewall as a Service (FWaaS) delivered from cloud and accessed over the internet makes it easier to proactively detect security threats and protect assets in real-time. Enterprises prefer an expert managed service provider that can offer cloud-ready security solutions (including Zero Trust Network Access) and have visibility into network traffic to manage security vulnerabilities.

“When enterprises select the right MSSP, they get a holistic view of assets, network elements, threats across the organisation spread across a multi-cloud environment and thereby simplifying governance, risk and compliance management.”

The right MSSP would have the proven expertise to offer core network protection, provide assessment services to baseline and improve enterprise’s overall security posture. They also help enterprises with additional security controls for a flexible cloud-based approach that enables authentication and secure access.

The need of the hour is to be proactive and adopt a strategic approach that ensures security by design networks, where security is ingrained from the beginning of the DX initiative. Having a combined network and security strategy and partnering with an MSSP that has the competencies to deliver on this will enable safe and speedy digital transformation efforts.

Discover more about how technology is driving trust in the workplace.

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Using technology to tackle unconscious bias in the workplace https://www.tatacommunications.com/blog/2021/08/using-technology-to-tackle-unconscious-bias-in-the-workplace/ Wed, 11 Aug 2021 01:30:41 +0000 https://www.tatacommunications.com/blog/?p=10708 Efforts to improve diversity and inclusion in the workplace can often be hampered by unconscious biases, at different stages of an employee’s lifecycle. Here we explore the technologies looking to tackle this proactively. The progress and enthusiasm the corporate world has shown towards overcoming the long-established concerns of poor diversity and inclusion in the workplace has been palpable, especially in recent years. Many businesses today are now dedicating more time and resources than ever before to make sure their workplaces are more equitable going forward. Conscious efforts to hire more individuals from minority groups, promote more women into senior roles...

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Efforts to improve diversity and inclusion in the workplace can often be hampered by unconscious biases, at different stages of an employee’s lifecycle. Here we explore the technologies looking to tackle this proactively.

The progress and enthusiasm the corporate world has shown towards overcoming the long-established concerns of poor diversity and inclusion in the workplace has been palpable, especially in recent years. Many businesses today are now dedicating more time and resources than ever before to make sure their workplaces are more equitable going forward.

Conscious efforts to hire more individuals from minority groups, promote more women into senior roles and create a more inclusive leadership, have been made by us and other organisations. And while progress has been slow, it’s still encouraging that it’s happening.

However, even with overwhelming internal support and desire to do better, organisations can still struggle to make significant progress in their inclusivity goals. For instance, the unconscious biases that a leader doesn’t know they have towards various groups of people can end up sabotaging the very initiatives that same leader was championing.

“Research from McKinsey suggests 47% of workers are more likely to stay with an organisation, and seven times more likely to describe their organisation as high performing, if it was inclusive.”

So, it is in every business’ interest to figure out how to get a handle on these hurdles to workplace diversity and inclusion.

So how do business leaders overcome this bias barrier? In this piece I’m going to explore how technology is helping leaders circumvent our human flaws to help move their organisations closer towards being completely merit-based environments.

Tackling unconscious bias at the root

Whether it’s how a company hires new staff, or retains existing workers within the organisation, unconscious bias has a direct impact on a business’ bottom line.

The impact of global movements such as #MeToo and Black Lives Matter has meant senior leadership are perking up and taking notice – and action – to address the levels of diversity and inclusion in their own companies.

It has led to a new wave of tech start-ups who are looking to support businesses in achieving their new goals, many with the aim of removing bias.

One example is in the hiring process, and how a firm sources talent. Unchecked biases have the potential to further entrench existing views or beliefs – whether people are aware of it or not – in ways that can be very hard to untangle from the corporate culture and prevalent mindsets.

Advances in artificial intelligence (AI) and data analytics have also bolstered efforts in understanding an organisation’s culture, giving them the data that enables them to clearly see where groups may be underrepresented or under-paid.

“By removing biases, it can help set your organisation on the right path for your diversity and inclusion journey. And the benefits are clear.”

Diversity enriches an organisation. It can offer a greater spectrum of backgrounds and experiences, giving a business greater potential for creativity, stronger ideas, and fostering innovation. There is clear evidence that shows a diverse and inclusive workforce is happier, as well as more productive.

Tools to help manage the unconscious bias in the workplace

Following the rapid acceleration of digital transformation over the last year, it has meant the use of digital tools throughout an organisation has become much more commonplace and accepted.

Tata Communications created its own CV masking tool to help make our hiring process more equitable. But these days, there are also a plethora of new innovations available to businesses to specifically help them better their diversity and inclusion.

We’ve picked out five tools which are helping reshape organisations of all sizes today:

Removing biases from the hiring process – Hidden:  Using an app-based experience, it eliminates the potential influence of unconscious bias by anonymising candidates. It also encourages a focus on pooling talent from a myriad of different sources, bringing a much wider range of experiences into the hiring shortlist.

Advanced analysis to prevent gendered language in job ads – Textio: Another tool in the hiring process, Textio uses advanced language analytics to review job adverts along with a company’s brand content. The tool can then help a business communicate in the way it wants to be seen by replacing some of the word choices with more inclusive language. On job adverts, for instance, it can help prevent issues surrounding gendered language, which can be off-putting to some candidates.

Understanding pay gaps with analytics – Gapsquare: In certain countries, many companies now have to report their gender pay gap by law. Following this, many businesses are taking this a step further to examine other inequalities too such as their ethnic pay gap. Gapsquare is an analytics software that allows leaders to monitor their equalities data while also giving recommendations on how to close those gaps.

Improve employee retention and seek anonymised feedback– Pluto: Using an unusual employee survey format, this tool encourages workers to provide deeper and more meaningful responses to how they might be feeling. As well as helping foster greater inclusion, Pluto can also allow anonymous communication channels for staff to raise any concerns. By giving staff a mechanism to speak up without fear of harming their career prospects, it can help create a more inclusive and safer environment.

Supercharge employee development through mentoring – Mentorloop: To ensure there are opportunities for ongoing learning and development, mentoring both within your own companies’ networks and externally is crucial. Mentorloop acts as a matchmaking service for prospective mentees and can play an essential role in showing commitment and value to employees. Whichever tool you decide to explore, it is important to understand that ensuring a good level of diversity in a company and building an inclusive culture is not a destination – it’s a journey!. And how one organisation approaches it will be different from another.

“Technology exists in this space to help remove barriers to access, whether it’s breaking down unconscious biases or simply helping leaders understand what’s going on within their own business.”

And while technology is playing a big, influential part of this challenge today, it can’t be relied upon alone. It also takes a deeply committed leadership to creating and sharing the best opportunities for all people, regardless of their differences.

To learn more about how your business can be equipped for the future of work, check out another of our blogs, Adapting and growing into the new world.

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Hyperconnected and humanised. Welcome to the new workplace https://www.tatacommunications.com/blog/2021/08/hyperconnected-and-humanised-welcome-to-the-new-workplace/ Wed, 04 Aug 2021 16:45:14 +0000 https://www.tatacommunications.com/blog/?p=10699 Everything is connected. Digital is a given. This is the first of a blog series which will explore how organisations are undertaking evolution of their culture, processes, and technology ecosystems. In this piece, Mysore Madhusudhan, Executive Vice President for Collaboration and Connected Solutions, Tata Communications, explores the future of work. ‘Hyperconnectivity’ was a term coined by Canadian social scientists Anabel Quan-Haase and Barry Wellman referring to the use of multiple means of communication – email, instant messaging, telephone, face-to-face contact, and platform services. The idea being that all devices that could conceivably benefit from being connected to a network, are...

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Everything is connected. Digital is a given. This is the first of a blog series which will explore how organisations are undertaking evolution of their culture, processes, and technology ecosystems. In this piece, Mysore Madhusudhan, Executive Vice President for Collaboration and Connected Solutions, Tata Communications, explores the future of work.

‘Hyperconnectivity’ was a term coined by Canadian social scientists Anabel Quan-Haase and Barry Wellman referring to the use of multiple means of communication – email, instant messaging, telephone, face-to-face contact, and platform services. The idea being that all devices that could conceivably benefit from being connected to a network, are in fact, connected. This encompasses person-to-person, person-to-machine, and machine-to-machine communication.

The hyperconnected world is continually growing. For example, as we move to 5G, it will be able to support more than a million devices per sq. km (0.4 sq. miles), a big jump over the 60,000-odd devices that 4G technology can handle. With this comes the advent of the hyperconnected organisation, and the pandemic has only accelerated this phenomena with 75% of Fortune 500 CEOs agreeing that their corporations must accelerate technological transformation.

We have seen this for ourselves – a shift to digital first and ‘work from home’ and hybrid culture that’s here to stay.

Personally, I used to travel three weeks in every four and now I haven’t travelled for over 14 months. So if we take a step back, has collaboration and productivity for us stopped? In fact, it has increased. The virtualised workplace has become more and more prevalent, which poses the question: how do you build the foundations for a successful workplace in a hyperconnected organisation?

  1. Start by building an employee-centric workplace that boosts well-being

A study by Oxford Economics on the hyperconnected workplace, found that managers lacked the skills and technology to support employees in the new ways of work.

Since last year, the barrage of constant communications – IM, text, video, emails, calls – are overloading employees and all these multiple communication platforms have led to disengaged and stressed employees, whereas, they just needed a humanised workplace.

“A humanised workplace is one where a mindful approach is taken to digital connection and where required, employees are given a digital detox.”

To support our employees manage the stress that the pandemic brought, one of our proactive initiatives is the ‘TCare programme’ which offers a host of wellbeing initiatives for employees across the globe with the aim to enable their efforts towards achieving holistic wellbeing, inclusive of physical, mental, and emotional health. This is something that needs to be built into the digital workplace to combat what has been called technostress.

  1. Deliver an experiential value chain

The humanised approach to the workplace requires the employee experience to be front of mind when building a secure connected digital workplace. Organisations not only need to consider what data and insights they have, but also what else is needed. This involves exploring how they build an experience with all the right ingredients, be it collaboration, video, SMS, email, or connectivity. Organisations need to assess how they can use ML/AI to build a futuristic approach so they can continue to learn and refine their digital workplace.

“It’s a given that everything has become digital, plus is traceable, monitorable, and scalable, but without being tested, no one will engage in the solution.”

Hence, it’s imperative to create a complete ecosystem – an experiential value chain, if you like – to deliver a differentiated experience across employees, partners, and customers.

For example, a core part of the digital workplace is building trust – everyone in the value chain needs to be able to connect, regardless of device, in a seamless secure way, anytime, anywhere. This is something that Tata Communications has been pioneering with Net Foundry – it’s our zero-trust solution.

  1. Only deliver meaningful use cases

The world is changing from technology to experience-led. You have contact centres, SMS cloud, voice, data, video, network, and security, but these alone are meaningless. It’s how you apply them to use cases that matter to your business. The bottom line is, don’t be tempted to adopt a solution just because other businesses have implemented it. It needs to be based on a real need and to suit your requirements.

When looking at solutions you should consider:

  1. Seamless digital experiences which can recreate being ‘in-person’.
  2. Those that can deal with volume and be an enabler to business.
  3. Which bring anything offline to online.
  4. It all needs to be self-service – convenient, effective, easy. Think 3G, 4G, 5G, 6G – no one cares about the technology it’s all about the experience.
  5. Finally, allow employees to safely connect across the value chain. Security with every interaction is paramount. Aligning with local country laws is now simply a hygiene factor.

“What I have talked about touches every workforce in every industry. From aviation to mining to financial services. It’s about creating a humanised workplace that delivers an experience that goes across the whole ecosystem and is used for meaningful business use cases.”

For example, a retailer wanted to re-create the experience of in-store shopping. For this, he introduced a solution that would provide a digital experience that retains the best features of an “in-store” buying experience.

From the initial browsing, to inviting friends and family, speaking to the salesperson, and maybe even the manager if a commercial negotiation is needed for a high value item such as a laptop. This can all be achieved by using collaboration, video, AI and network. It’s a compelling experience of linking in anyone, securely, at any time. And it’s a journey that can be applied to a vast array of workplace scenarios. The end result is all about creating a rich experience for everyone involved.

As an enabler to the hyperconnected world, at Tata Communications we see a continuum of more data, more devices, and interactions. For us, this means we need to meet the challenge of connecting our customers’ complete supply chain via a digital ecosystem. It’s happening right now – we’re making this a reality via our Secure Connected Digital Workplace. Not only that, but we are platforming everything we do, with the idea of enabling all the above through a single pane of glass for all your technology partners. You could almost think of it like a marketplace – a hyperconnected, humanised world with digitisation at the core.

For more information on this, read our eBook Accelerate Your Workplace Evolution.

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What are today’s enterprise IT investment priorities? https://www.tatacommunications.com/blog/2021/07/what-are-todays-enterprise-it-investment-priorities/ Thu, 15 Jul 2021 09:06:59 +0000 https://www.tatacommunications.com/blog/?p=10626 A recent NetEvents Inter@ctive CxO round table debated global enterprise IT investment priorities. In this blog, Gaurav Anand, Board Member, Tata Communications America, discusses the key points from the event.  I was recently invited to join the panel for a NetEvents Inter@ctive CxO round table discussion Global Enterprise Customer Insights: An Analysis of 2021 IT Investment Priorities. The other panel members were: Amir Khan, President, Founder and CEO, Alkira Seth Dobrin, Global Chief AI Officer, IBM Chris Bedi, Chief Information Officer, ServiceNow The session was chaired by Jeremiah Caron, GlobalData’s Global Head of Research & Analysis -Technology Group. Caron began...

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A recent NetEvents Inter@ctive CxO round table debated global enterprise IT investment priorities. In this blog, Gaurav Anand, Board Member, Tata Communications America, discusses the key points from the event. 

I was recently invited to join the panel for a NetEvents Inter@ctive CxO round table discussion Global Enterprise Customer Insights: An Analysis of 2021 IT Investment Priorities. The other panel members were:

  • Amir Khan, President, Founder and CEO, Alkira
  • Seth Dobrin, Global Chief AI Officer, IBM
  • Chris Bedi, Chief Information Officer, ServiceNow

The session was chaired by Jeremiah Caron, GlobalData’s Global Head of Research & Analysis -Technology Group.

Caron began with a presentation of GlobalData’s latest survey of over 200,000 enterprise IT budget holders worldwide which shows that – despite vaccinations and greater public education – over 50% of those surveyed still feel very concerned about the spread of COVID-19: “It’s still very much top of mind and does have an impact on IT investment decisions.” The peak of this concern was over 75% at the beginning of April 2020, and the lowest point was around 40% at the beginning of March 2021, but between these dates the level of concern fluctuated wildly with each pandemic news story. More telling, data came in to answer to the question: “How optimistic are you about your company’s growth prospects?”.

“In March 2020 optimism and pessimism were close around the 40% mark, and it was a good measure of business resilience and adaptability that saw optimism rise to over 60% by June while pessimism sank to around 25% – and there have been fluctuations but little overall change since then.”

COVID-19 coexistence provided the context, but not the content of the discussion, which moved on to the current investment drivers: Multi-Cloud Evolution, Edge Computing Advances, Cybersecurity Everywhere, AI-informed Innovation, SD-WAN/ Branch Evolution and 5G Monetisation. Of these, the discussion focused particularly on three topics: multi-cloud evolution, cybercrime and AI.

Multi-cloud evolution

Multi-cloud adoption accelerated in 2020 and continued into 2021 as a response to the pressures of adapting business models and processes to the pandemic environment. There are still companies who prefer a single cloud environment for its relative simplicity and manageability, but the multi-cloud trend is here for at least 4-5 years according to Caron.

It was Seth Dobrin from IBM who said, “We need to make sure that people understand that there’s a huge difference between multi cloud and hybrid cloud. You’ve been able to do multi cloud for a while now, which is where you have different environments acting independently of each other, whereas hybrid cloud is how do we integrate seamlessly across all the different clouds? He also suggested that “Multi-cloud is much easier, hybrid cloud is much harder.”

A good point. In fact, I would suggest that “hybrid” is a key word for “the next normal”. (It really makes little sense to be still talking about “the new normal” when things are evolving so fast.) Caron himself admitted that all the 3 topics he suggested were in fact closely inter-related. For the word “hybrid” does not only apply to the cloud, but also increasingly to the way we will work.

“For years people have recognised the economies of scale, and how much more efficient it can be to concentrate an organisation into a large headquarters where everyone can be closely linked with shared facilities.”

Of course, there are exceptions such as retail that depends on a scattering of branches, but even there, the move to create hypermarkets rather than multiple corner shops. This mindset survived even though the technologies of high-speed networking, IP telephony and video conferencing were actually reducing the need to be under one roof. Where there were outlying offices or workers, the solution would be to connect back to the central database via MPLS. Then came COVID and the need to work from home, and suddenly these technologies became vital, as the workforce migrated to the edge. To link every remote worker to the data center via MPLS would be prohibitively expensive and inefficient. Local broadband was the immediate solution.

Something similar was already happening to data processing. Cloud services need to be very responsive if they are to replace software inside the PC, and that requires more local data centers to reduce latency. The same applies to streaming services and gaming if customers are to be kept happy. A further factor is the spread of IoT- the Internet of Things – where massive amounts of data harvested in the field would risk flooding networks with excessive traffic, unless the data is processed and distilled to useful information close to its source.

As GlobalData also highlights: “Cloud-native application development relying on virtualised and containerised software presents telecom, technology, and IT service providers with a huge opportunity to help their customers reinvent their own business operations thanks to more flexible, scalable, and manageable deployment options”.

So “the edge” is expanding and filling like a balloon. Indeed, Amir Khan suggested that “the cloud is the new edge” which makes sense in terms of the fact that every local data center and home worker can be part of a cloud. Dobrin too suggested that in the future “everything will be treated as an edge”. This ubiquitous cloud will itself be a highly “hybrid” mix of entities, processes and services – and that presents a huge challenge for security.

Cybersecurity

When GlobalData asked “Will your organisation change its investment in the following 12 months compared to last year?” nearly 50% said they would be spending more on cybersecurity – more than on any other form of digital transformation.

With so much moving towards an expanded edge, the surface area for attack increases dramatically. We no longer have simply defined perimeters like “the corporate network” when wireless networking expands the boundary, and home workers need the same level of access as they enjoyed at the office. Cyberattacks are now so common that it is no longer a question of “if” but “when” an organisation will be breached. When breached, on priority is the speed at which the business can mitigate the incident and return to work.

So, businesses are no longer looking for individual security solutions, instead they want an ecology of security solutions working together to help prevent, detect, respond, and recover from security attacks and breaches. As mentioned, the old security of private MPLS links is too inflexible and expensive, while the domestic security of a home network is not enough for critical business operations. It is not enough to simply remember a password – what is needed is “zero trust” security where access can be tailored to an optimal and practical blend of criteria which can include the individual, or a location, or a device, or certain applications and levels of access according to the company’s carefully thought-out security policy.

According to Chris Bedi, cybersecurity should not be looked as one more added burden, but as a “strategy enabler”. A well designed zero trust policy should make it easier to stay secure by limiting options rather than adding more layers of defense. If that policy is clearly designed around the company’s needs it becomes a strategy enabler. As Bedi said: “The narrative around cyber needs to change from solely risk mitigation… to being an enabler of the company’s go-forward business strategies.”

One of the long-standing laws of security has always been “keep it simple”.

“Over-complex procedures and technologies are a headache, and human nature will bypass them when under stress to deliver results.”

So how does this apply to today’s need for an elaborate ecosystem of security, defense and recovery solutions? The answer lies in Artificial Intelligence and Machine Learning – improving cyber defense by more accurately telling the difference between harmless anomalies and serious threats.

Artificial Intelligence

“Keep it simple” is a realistic recognition of human weakness: we are not too good at maintaining vigilance on boring, repetitive situations such as checking every little operation for anomalies. We are far better at being creative and responsive. Happily, machines are much better at the former (and some people believe they might become better at the latter too). For now, that means that it is not the simplicity of the security solutions that is important so much as the clarity of the interface – and Machine Learning can do a lot of the work by recognising what is a serious breach and not wasting time with false alarms.

Nor is security the only problem area. An ever-expanding edge throws up a lot of issues about privacy and conformance – just the sort of issue that can dazzle busy humans with legal complexity, but which lend themselves to the algorithms of AI. This is another example where security can become a strategy enabler, by forewarning of possible data leaks or boundaries being crossed.

This is not yet a simple solution, according to Dobrin: “There’s ways to infer things from models – so how do you protect your models from releasing information? How do you make sure that your models are trained in a way that prevents people from poisoning the data pool?  Then how do you make sure your models are trained in a way that doesn’t surface private information?” He pointed to the acceleration of AI in response to COVID-19 as an example of how well it works when driven by use-cases rather than curiosity. He called for a human-centered approach where Chris Bedi said it was vital to understand the user and what outcome was actually desired.

The move should not be to add further layers of complexity for the user, but to integrate security and networking into a single service. To offer self-driven network automation of a sort, better served by machine learning and a solution that can extend right out to the edge.

A service that reduces the need for workers to be forever looking over their shoulders for threats, allowing more time for focusing on objectives. Or, as Amir Khan suggested, when people used to talk about the work/life balance, we have now moved to “life balance”.

To find out more…

These are only a few impressions of mine from a longer in-depth discussion. I  recommend listening to the full discussion available for free here. The full downloadable transcript of the discussion and GlobalData’s presentation slides are also available on the NetEvents website.

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3 ways Tata Communications uses AI/ML to create future-ready networks https://www.tatacommunications.com/blog/2021/07/3-ways-tata-communications-uses-ai-ml-to-create-future-ready-networks/ Tue, 06 Jul 2021 01:30:45 +0000 https://www.tatacommunications.com/blog/?p=10617 The steady rise in the adoption of hybrid cloud IT architecture and the Internet as the connectivity technology for wide area networks (WAN) has led to increasingly complex communication networks. In this piece, Song Toh, Vice President of Tata Communications’ Global Network Services, explains how his team is using AI and ML to create more efficient and secure networks. SD-WAN has played a key role in helping manage this complexity by providing some element of visibility and automation over enterprise networks. But SD-WAN is still bound by the same underlay options – Multiprotocol Label Switching (MPLS) or the internet –...

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The steady rise in the adoption of hybrid cloud IT architecture and the Internet as the connectivity technology for wide area networks (WAN) has led to increasingly complex communication networks. In this piece, Song Toh, Vice President of Tata Communications’ Global Network Services, explains how his team is using AI and ML to create more efficient and secure networks.

SD-WAN has played a key role in helping manage this complexity by providing some element of visibility and automation over enterprise networks. But SD-WAN is still bound by the same underlay options – Multiprotocol Label Switching (MPLS) or the internet – and this constrains the technology.

However, as artificial intelligence (AI) and machine learning (ML) continue to mature, they’re becoming invaluable in helping managed network service providers enhance their customer experience and further automate network operations.

Below I’ll share some details around how we at Tata Communications are adopting applied AI/ML to deliver ubiquitously seamless customer services and improve operational efficiency. Exploring the three main areas we’re focusing our efforts: customer service, capital efficiency, and improving productivity and operational efficiency with end-to-end network management.

1. Automating and personalising customer service

We’ve started using AI/ML to automatically diagnose faults in our network services, irrespective of whether those issues happen on our network, a third party’s, or if it’s at the user’s end.

All faults ranked as ‘severity one’ are taken through the auto-diagnosis engine, which performs a service validation and alarm analysis on it. The diagnosis engine’s ML algorithms analyse all of the active alarms on the service and look for correlation to help engineers better and faster understand faults in the future.

So, both the engineer and the customer can enjoy faster and more consistent troubleshooting, and thus, earlier resolutions. Currently, 85% of severity one faults are successfully diagnosed by the ML-powered engine, reducing the Mean Time To Recovery (MTTR) while providing a seamless experience to customers.

Aside from faults on our network, we’re also using AI/ML to automate our response to customer queries. For example, our contact centre receives more than 12,000 calls every month on average.

“By leveraging AI, we’ve been able to create more personalised, intelligent interactions with those customers when they call to report faults.”

This comes in the form of a CLI (Calling Line Identification Number) associated with each customer registered on our CRM system. When a customer calls, the CLI instantly provides the customer service rep on the line with their account details, still open or new faults that’ve recently been recorded, along with previous diagnoses and segmentations linked to that caller’s account.

Armed with this information, the caller can be greeted by name and provided with an update on all their existing faults, as well as a first level diagnosis of any new ones – all before a new ticket is opened, making for a much more personalised experience for the customer.

Furthermore, we process all interactions through speech analytics to better understand customer sentiment. These analytics provide call handlers with near real-time insights on customer tone, so they can identify potentially dissatisfied callers and attempt customer experience recovery while they’re still on the line.

2. Improving capital efficiency 

As an organisation, we remain invested in enhancing and expanding our network coverage. In this, we’re continuing to use AI and ML to analyse multiple factors and predict where future connectivity demand may come from. With the technology’s help, we can provide on-net connectivity for more customer sites with better service experience.

For Customer Premises Equipment (CPE) management, we’re exploring the use of AI and ML to sharpen our CPE stocking algorithm. That way, we can stock the right models and quantities of products, speed up service delivery and turn up to customer sites faster.

3. Productivity enhancement and better operational efficiency 

On an average, we receive around 50,000 emails every month. It’s a very popular channel for us and in the past our average response time was about 25 minutes. However, as a global provider of business-critical digital services to a plethora of industries, we understood that our customers’ queries need to be heard as soon as possible. We also felt it important to make sure our customers had the ability to contact our support groups through any channel they so choose.

To aid this, we started using AI and ML in the routing of customer tickets and calls.

“Innovations in ML and Natural Learning Processing (NLP) now help the automation of ticketing and customer responses by analysing the keywords of incoming correspondence.”

The NLP engine helps automate our customer support workflows, which includes a chat-bot solution that fully automates third-party ticket resolution.

The solution can also understand and respond to supplier updates, escalate when needed, share timely updates with customers and provide RFOs (Reason for Outage) in standardised templates. All of which is complemented by a seamless handover process between human and bot agents in the case of exceptions.

Since the shift, 75% of our customer complaint emails are now processed via automation, with no need for human interference. This has significantly reduced our response time from 25 minutes to almost instantaneously – much faster than the industry standard of 15 minutes.

There have also been numerous positive productivity benefits as a result, such as lower turnaround time, reduced time to rectify faults and better customer experiences.

4. End-to-end network event management

Because our service offering is so tightly integrated with our partners and suppliers, we’re able to provide many additional end-to-end managed services for our customers.

However, because of this diverse, third-party network ecosystem, the ability to detect faults in our network (which involves visible alarms and events from our network elements) is sometimes limited by our inability to also monitor all our partners’ networks for faults.

To address this issue, our network operations teams deployed AI/ML solutions to observe and learn our ecosystem’s network traffic behaviours instead.

“For instance, by deploying ML-based models to our Call Detail Records (CDR), we can detect multiple unusual patterns in support call volume which helps us identify network faults in partner networks faster.”

Similarly, major events in the supplier network usually trigger multiple service faults in our systems. So, by comparing advanced fault and ticket patterns with ML-based algorithms, we can detect common and major faults in partner networks and quickly initiate responses.

The path to a fully automated and intelligent network

We at Tata Communications are tapping into AI and ML techniques to automate our network management, operations and support, to meet our own and our partners’ business priorities.

Through these solutions, our network is constantly learning and adapting to securely meet our ever-growing business requirements. We are also using these advanced technologies to detect time series anomalies, correlate events to perform root cause analysis and improve customer experience.

And as we continue to make good use of AI and ML-driven services to optimise our network architecture and give us better control and management of our services infrastructure, we’ll be able to continue to deliver higher quality networks, voice, and other innovative services.

Discover more about how the future of work is digital and hybrid.

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Fix your cloud strategy with unified cloud experience orientation https://www.tatacommunications.com/blog/2021/06/fix-your-cloud-strategy-with-unified-cloud-experience-orientation/ Fri, 25 Jun 2021 01:30:30 +0000 https://www.tatacommunications.com/blog/?p=10595 Cloud has seen enormous growth in recent years. In these unprecedented times, the adoption has accelerated further to ensure business continuity and provide businesses the required agility and resiliency. In this blog, Rajesh Awasthi, Global Head of Cloud and MHS, Tata Communications, discusses how businesses can strategise their cloud with a unified approach.  Organisations have different IT environments, from on-premises to private cloud to multiple public cloud(s) procured over time to support the business requirements, thus creating a hybrid multi-cloud environment. It is a challenge for CIOs or CTOs to ensure that various infrastructure pieces (on-premises workloads, cloud, network, security, etc)...

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Cloud has seen enormous growth in recent years. In these unprecedented times, the adoption has accelerated further to ensure business continuity and provide businesses the required agility and resiliency. In this blog, Rajesh Awasthi, Global Head of Cloud and MHS, Tata Communications, discusses how businesses can strategise their cloud with a unified approach. 

Organisations have different IT environments, from on-premises to private cloud to multiple public cloud(s) procured over time to support the business requirements, thus creating a hybrid multi-cloud environment. It is a challenge for CIOs or CTOs to ensure that various infrastructure pieces (on-premises workloads, cloud, network, security, etc) work together cohesively to achieve the true promise of cloud; be it agility, scalability, security, automation or cost-efficient operations. Complexity increases, when businesses add new cloud environments into their digital ecosystem, and hence the need for the hour is a streamlined and well-orchestrated model that can deliver unified cloud experience to the businesses.

Understand your current cloud challenges

Many a time, organisations get into the execution mode and take isolated decisions when adopting the cloud.

They either consider only the cost or select a platform that is suited for a specific workload without mapping the interdependencies and integrations required across other workloads and data sources to ensure a connected, digital ecosystem.

Some of the common challenges faced by enterprises when adopting cloud:

  • Planning: Without proper planning, migration to cloud can lead to added complexity and risk, along with cost escalations. The highest risk comes with a stalled project or one with a false start which can set a cloud program back by months, even years. Organisations often don’t have a clear understanding and in-house capabilities to identify the cloud needs for the business such as rate of migration, cost and flexibility, implementation expertise, security and privacy effectiveness, to name a few.
  • Security: Shared responsibility is often a challenge, as organisations don’t understand their role in the responsibility matrix, making their cloud environments exposed to external threats and vulnerabilities.
  • Regulatory and compliance: As cloud ecosystem involves multiple stakeholders – service providers, service brokers, customers, and cloud security provider – management of data across multiple parties may lead to compliance challenges.
  • Expertise and awareness: Advanced cloud models and the hybrid multi cloud ecosystem requires highly trained and skilled professionals to operate it effectively. Problem further surges when organisations fail to leverage automated functions, scripts and tool sets that are available due to lack of expertise.

Strategise your cloud

The first step to successful cloud adoption is to have clarity between a company’s cloud strategy and their cloud implementation plan. The most suited cloud platform compatible with different type of workloads, should be identified to augment the cloud estate to be coherent and synchronous with the enterprises’ business needs.

A unified approach is required to maintain a balance between an organisations’ traditional and cloud infrastructure, to create a cohesive IT ecosystem.

To enable a unified cloud experience for the businesses, the organisations need to operationalise their hybrid multi-cloud environments, factoring migration, security, compliance, data, and network needs.

This can be achieved by

  • Effective migration plan: Organisations need to identify the right cloud venue, rate of migration, integration with existing environment(s), consolidation approach, among others.
  • Improving procurement strategy: This involves analysing the size of the organization, industry type, the relevant applications and categorisation of the data being processed. Organisations also need to identify the right storage options, integration of data repositories, which will be in conjunction with data sovereignty and classifications.
  • Streamline security: A seamless and connected security policy must be drafted that secures the organisation from cloud-to-edge, enabling Cloud Security Posture Management (CSPM). Organisations need to have a clear understanding of the shared responsibility model that outlines the accountability of the cloud provider and cloud user, to ensure full coverage of cloud security and hassle-free governance.
  • Adherence to compliance: In the hybrid multi-cloud environment, organisations need to understand and comply to the Data Privacy policies, localisation laws, industry regulations, and any other relevant government directives.
  • Optimising the network: One of the most important pillars for a successful cloud strategy is the network. Architecting and optimising the network is crucial to support the hybrid multi-cloud environments. Along with provisioning the secure direct connectivity to cloud, managing the latency and response times also play a critical role.
  • Effective orchestration tool: Organisations need an orchestration tool which then integrates these different IT environments, networks, security solutions into a single dashboard and creates a single-pane-of-glass view which enables continuous autonomous governance for all IT resources.

With businesses integrating themselves onto cloud solutions, it is proving to be effective for organisations to have a unified cloud model to meet all their business needs.

The recent evolutions in the field of cloud computing validate the need for a more sophisticated hybrid multi-cloud model to drive efficiencies for businesses to propel under any circumstances, making cloud adoption a prudent investment and not a cost.

To learn more, read this blog on securing our clouds. 

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The future of work is digital and hybrid https://www.tatacommunications.com/blog/2021/06/the-future-of-work-is-digital-and-hybrid/ Wed, 16 Jun 2021 01:30:08 +0000 https://www.tatacommunications.com/blog/?p=10544 As the world continues to understand its ‘new normal’, many are beginning to return to offices on a part-time basis. This means moving from the recently adopted virtual first way of working, to a set-up that will resemble a more hybrid model. In this blog, Kim Bybjerg, Vice President & Head of Continental Europe, Tata Communications, provides the example of how organisations in France are ensuring the safety and wellbeing of their employees as we navigate this new way of working .  If you had asked someone in 2019 what they think the office buildings of the future would look...

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As the world continues to understand its ‘new normal’, many are beginning to return to offices on a part-time basis. This means moving from the recently adopted virtual first way of working, to a set-up that will resemble a more hybrid model. In this blog, Kim Bybjerg, Vice President & Head of Continental Europe, Tata Communications, provides the example of how organisations in France are ensuring the safety and wellbeing of their employees as we navigate this new way of working . 

If you had asked someone in 2019 what they think the office buildings of the future would look like, many would have described something tall and multi-storey, with sleek design and state-of-the-art facilities for the employees. The 26,000 square meters of Chanel’s Crafts department at Porte d’Aubervilliers, and the flagship workspace of Orange to host nearly 3,000 employees on the banks of the Seine at Issy-les-Moulineaux, would somewhat describe this imagination.

But then came COVID-19. The pandemic that began in 2020 transformed the way we used to work. Remote working, which was previously an optional concept amongst the workforce, became a norm in many countries around the world.

“While organisations are evaluating the new mode of operations, hybrid working is certainly gaining popularity amongst employees and organisations in France.”

Digital infrastructure: a strategic asset for the hybrid workplace

Over the course of the various lockdowns, many organisations – some in a phased manner – have welcomed back their employees to the workplace, giving rise to the concept of ‘hybrid working’. In this setup, while the employees will have the option to work remotely, they won’t have a dedicated seat assigned to them anymore. Essentially, two kind of workspaces seem to emerge: that of the home, more individual; and that of the office which is more conducive to meetings and creativity with dedicated spaces / cubicles.

“With organisations now looking at hybrid working as a long-term solution, they need to strengthen their digital architecture as their new-age workforce will need to effectively collaborate with their team members spread across digital and physical mediums through video, voice, and messaging.”

All this while seamlessly being able to securely access enterprise applications from anywhere and on any network connectivity.

Essentially, these employees need a secure connected digital workplace which:

  • Ensures safe and secure access of enterprise applications, empowering remote workers to securely access critical business applications over their public internet by enabling zero-trust secure connectivity to cloud or data centres.
  • Safeguards and protects them if they need to work out of physical offices, with IoT connected solutions and messaging services to ensure that the organisation is able to monitor safety of their workforce and enable roster and alert-based operations across their facility.

 

The advantages of re-imagining the security perimeter

The year 2020 marked a turning point in the field of cybersecurity. According to a study by Proofpoint, 91% of French organisations have suffered a cyberattack in the past year.

This makes one thing certain: cybersecurity will become a key priority for organisations in the months to come. More organisations will phase out remote access virtual private network and adopt zero trust network access.

This approach helps strengthen the security of the hybrid work environment that we increasingly see taking hold across industries. This model, which rejects the traditional approach to cybersecurity centred on a given perimeter, will focus on verifying access from everyone – whoever they are, wherever they are, without impacting the employee experience.

The new workplace will completely change the way we operate. It will be an ecosystem of digital technologies driven by on-demand, scalable networks, and exemplary suite of collaboration solutions, enabling truly omni-channel digital experiences for employees.

For more information on this, read our eBook Accelerate Your Workplace Evolution.

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What do we need to do to secure our clouds? https://www.tatacommunications.com/blog/2021/06/what-do-we-need-to-do-to-secure-our-clouds/ Thu, 03 Jun 2021 01:30:47 +0000 https://www.tatacommunications.com/blog/?p=10530 Digital transformation is essential to the future success of business in India. In this post, Rajesh Awasthi, Global Head & Associate Vice President, Tata Communications, discusses the vision of a digital India, and how businesses can leverage cloud technologies to support growth and digital transformation.  The accelerated digitalisation to ensure business continuity has made the transition to cloud technologies essential for Indian businesses. As organisations increasingly embrace digital technologies, the dependence on cloud increases.  And along with this, cloud security is a key challenge that companies have to face while making this transition. Growing dependence on Cloud As per NASSCOM,...

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Digital transformation is essential to the future success of business in India. In this post, Rajesh Awasthi, Global Head & Associate Vice President, Tata Communications, discusses the vision of a digital India, and how businesses can leverage cloud technologies to support growth and digital transformation. 

The accelerated digitalisation to ensure business continuity has made the transition to cloud technologies essential for Indian businesses. As organisations increasingly embrace digital technologies, the dependence on cloud increases.  And along with this, cloud security is a key challenge that companies have to face while making this transition.

Growing dependence on Cloud

As per NASSCOM, the Indian Infrastructure as a Service (IaaS) market will grow to be USD 2.4bn by 2022. Similarly, the Indian Software as a Service (SaaS) market is expected to reach USD 3.4bn by 2022.

“With the advent of 5G, digital technologies will turn more profitable and convenient, and the SaaS and IaaS markets are likely to surge in the near future as more enterprises invest in Cloud services.”

All of this has resulted in hybrid operational models, as more and more people are moving away from physical offices to digital workplaces.

State of Indian Cloud security

While a cloud-first strategy has tremendous benefits for businesses and the economy, it is the state of Indian cloud security which is perhaps the biggest concern and challenge faced by businesses and enterprises.

As per The State of Cloud Security 2020, in India, 93% of organisations have faced a public cloud security incident in 2019. The cyberattacks included ransomware (53%), compromised accounts (48%), exposed data (49%), other malware (49%), and crypto-jacking (36%).

Hence, it is imperative for organisations to invest in cloud security which is vital to build confidence across businesses that is already going digital across the globe. To be at par with the advanced quality of services being provided in other developed and growing economies, India needs to develop stronger policies, frame legal framework consistent with global regulations and standards to build a conducive environment for stronger cloud security in the country.

Other than policy interventions, the situation warrants high investment in data security which is expected to boost the cloud security segment. With the Indian cloud security market growing by 300% in 2018-2019, it is further expected to grow at CAGR of 23-25% from 2019-2027.

However, for the cloud security segment to achieve this kind of growth, it has to address several challenges. At the onset, organisational readiness to undertake transformation is a primary concern. The basic concerns include the dynamics of security compliance, security operations, protecting identities, data classifications, data storage, backups and privacy and user access management.

The lack of skilled workforce to manage cloud operations and overall transformation is the next major challenge.

“There needs to be a dedicated focus on establishing institutions, devising courses and training programs at higher education levels to create a qualified and competitive workforce to deliver secured cloud services.”

There are also certain challenges for choosing the right cloud deployment model and return of investment. In order to identify the right cloud deployment model, organisations need to analyse business objectives with regards to IT architecture and skilled human resource as well as, according to the deployment model, ascertain split of responsibilities while redesigning internal processes.

Changing landscape

Today, employees are connected virtually more than ever before. This change has also triggered bring-your-own-device and other device-agnostic mindsets which has seen a shift in employer behaviour who are consistently exploring new work models.

For organisations, it has become important to ensure high-performance, secure access for employees as the hybrid workplace is now a norm. This essentially results in a flexible work culture, which is not bound by geographical boundaries. The future of work would entail an appetite for flexibility, investment in digital infrastructure and special focus on securing the digital workplaces.

Also, organisations would increasingly opt for digital and automation technologies to reduce manual intervention and increase efficiency along with other business objectives. With Artificial Intelligence (AI) being the key to diversify human thinking, many global leaders also see AI creating a positive impact on the future of work, ensuring more productive and efficient results.

Many organisations have already implemented automated tele-calling, chatbots, voice assistants, and so on. Furthermore, intelligent automation technologies including robotic process automation, industrial automations, and such are also being adopted.

Cloud-First Strategy

“Keeping pace with the changing landscape and evolving business needs, India needs to adopt an ‘internet-first’ ‘cloud-first’ strategy.”  

A robust cloud-first strategy will help optimise operations and reduce maintenance costs and downtime. We need to accelerate cloud deployment for speed and agility by hosting public and critical applications on cloud for seamless and secured access for users from any location.

Cloud also helps build and deploy applications in a scalable manner using containers and microservices. It smoothens the implementation of new-age technologies like AI, analytics which help churn insights from large volumes of data, thereby adding a layer of intelligence and automation to the system.

It is important to enable better monitoring and provisioning to ensure enterprise-wide unified monitoring and control of IT infrastructure. Various sectors need to adopt 360-degree digitisation and become truly digital across the entire business ecosystem to ensure seamless operations across all locations. Therefore, there is a need to direct and support organisations to set-up end-to-end security, to manage operations and processes, and to ensure compliance.

The Role of Managed Security Service Providers

One of the most effective ways to ensure stronger cloud security is by promoting Managed Security Service Providers (MSSPs). Considering the rising data volume and operational and management complexities, MSSPs are imperative to continuously re-evaluate cloud infrastructure from a security perspective.

MSSPs help organisations to design the right foundation for cloud security supporting organisational transition from the assessment phase, through migration, to daily management. They can also fill in the talent and skill gap.

Cloud Adoption: No Longer a Choice

Essentially, cloud adoption is no longer a choice. Amid the pandemic, it has proven to be more than about cost saving. Cloud has proven its ability to improve productivity, agility, and resilience. Going forth, more and more industries will explore options on the cloud and they feel the need for advance technologies to ensure cloud security.

To address various cloud security concerns, technologies like Tata Communications’ Secure Connected Digital Experience proposition are supporting businesses across industries such as retail, automotive, BFSI, IT/ITES, BPOs, the travel and hospitality industries to offer a complete digital first and secure collaboration experience, all enabled by cloud.

As we move towards realising the vision of Digital India, most enterprises for business and customer needs would shift to Cloud technologies and existing ones would rapidly scale-up due to the growing data volumes and business needs.  Securing the Cloud would mean securing our businesses and economy, and we need to leave no stone unturned.

Discover more on on how enterprises are normalising digital transformation.

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Adapt or fail – building a digital foundation for the post-COVID world https://www.tatacommunications.com/blog/2021/06/adapt-or-fail-building-a-digital-foundation-for-the-post-covid-world/ Wed, 02 Jun 2021 01:30:24 +0000 https://www.tatacommunications.com/blog/?p=10520 The pandemic has accelerated digital transformation at a rate no one ever expected, but how businesses continue to adapt will shape their future success. In this blog, Tata Communications’ Andrew Yeong, VP and Head – Asia Pacific, discusses how businesses can continue to evolve their digital capabilities to keep pace with changing business demands.  “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin’s proverb has never rung truer as COVID-19 upends how we live, work, and communicate. As the pandemic situation remains fluid, businesses will need...

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The pandemic has accelerated digital transformation at a rate no one ever expected, but how businesses continue to adapt will shape their future success. In this blog, Tata Communications’ Andrew Yeong, VP and Head – Asia Pacific, discusses how businesses can continue to evolve their digital capabilities to keep pace with changing business demands. 

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

Charles Darwin’s proverb has never rung truer as COVID-19 upends how we live, work, and communicate. As the pandemic situation remains fluid, businesses will need to remain agile and constantly evolve to stay relevant and thrive in the shifting landscape.

To give businesses the extra boost they need to adapt and position themselves for the future, several initiatives announced in this year’s Singapore Budget were focused on helping businesses shift from business continuity to invest in digital technologies that can help them evolve, innovate, and capture future opportunities. It is estimated that the growth of Asia Pacific’s digital sector can result in more than US$8.6 trillion of economic surplus over 5 years, till 2025.

Furthermore, the pandemic has irreversibly changed consumer behaviour, leading to a permanent and significant increase in digital services usage.

“In 2020, as many as 40 million people came online for the first time in just six Southeast Asia markets, pushing the number of internet users in the region to 400 million.”

Evidently, organisations can reap massive economic benefits if equipped with the right digital capabilities. While more than 70% of organisations in Asia Pacific have stepped up digital transformation due to the pandemic, it does not necessarily mean that most organisations here have the capabilities to seize the immense opportunities emerging in the digital space.

During the pandemic, the driving force behind many digital transformation projects was to alleviate the situation’s immediate severity and maintain business continuity. They were not meant for the long term. Businesses will need to continue to evolve their digital capabilities to keep pace with changing business demands.

Reassessing digital technology investments to support internationalisation endeavours

For most businesses, the transformation they underwent so far is only the first phase of their journey. In the years ahead, one key trend we can expect is a surge in internationalisation efforts as businesses expand across geographies and enter new market segments to find new revenue streams and drive growth. This will lead to the emergence of more businesses with operations and consumer bases across multiple markets.

One of the first steps these businesses can take is to reassess their technology capabilities and strategise how they can connect with customers much more intimately across borders through digital platforms. This will enable them to access new segments and respond quickly to market changes in different locations.

“The need to improve how businesses connect with their customers digitally is especially pertinent for companies looking to expand their footprint in Southeast Asia.”

More than two out of five consumers in this region said they were dissatisfied with their digital experience.

For businesses with a presence in markets that are still working to flatten the COVID-19 curve, it is important to provide customers with an immersive, personalised digital journey that can rival the physical in-store experiences the company provides in more mature and developed markets. This ensures customers have a consistent experience, no matter where they reside, enhancing the brand promise and equity.

Achieving this will require businesses to provide their teams with unified, collaborative platforms that work seamlessly across functions and geographies. Furthermore, to enable their employees to continue to deliver exceptional customer services, they must provide the infrastructure to support remote access to enterprise applications. Concurrently, businesses will also need to implement measures, such as zero-trust connectivity and privileged identity management, to mitigate the potential cyber risks emerging from remote working.

The ability to provide a seamless, secure and connected workplace will not only ensure greater collaboration across borders amongst employees, partners and customers, but also create a more dynamic and productive work environment as employees will have the chance to work with their counterparts from around the region, or even the world. This will facilitate the transfer of knowledge and allow employees to broaden their horizon and adopt a more globalised mindset, driving more innovation and meaningful change for the company and customers.

Developing intelligent, resilient cross-border supply chains for the future

For businesses looking to expand and internationalise, their supply chain is another key aspect they need to re-evaluate and transform for the future. With the disruption of global supply chains and the prolonged closure of much of our physical borders, businesses will need to increasingly rely on their digital ecosystem to operate, grow, and innovate. This will require businesses to connect the different ecosystems within their organisation – including new digital technologies, legacy systems, supply chain, vendors, and partners – in the right way.

Furthermore, to better manage their cross-border supply chain and reinforce its resiliency, businesses will need to leverage the capabilities of emerging technologies, such as artificial intelligence (AI) and data analytics, to improve operations and processes, from optimising the supply chain with enhanced end-to-end visibility and transparency to improving operational efficiency.

“Advanced data analytics can also enable businesses to isolate issues in product lines across different locations faster.”

This can shorten the time needed to identify and rectify issues. Additionally, AI and data analytics can enhance businesses’ strategic decision-making process and create a more intelligent supply chain by forecasting demand and identifying potential supply chain disruptions.

Businesses today are at an inflection point as our society shifts away from the shadow of the pandemic and the economy starts showing signs of recovery. As businesses start planning for the next phase of their transformation, it is imperative for them to take stock of their current digital tools and technologies and figure out how they can continue to evolve their capabilities to capture future opportunities and meet customers’ emerging or unfulfilled needs. Importantly, they will need to build an agile, scalable digital foundation that can enable them to continuously innovate, grow, and adapt in the years ahead.

Discover more about Secure Connected Digital Experiences.

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How enterprises are normalising digital transformation https://www.tatacommunications.com/blog/2021/05/how-enterprises-are-normalising-digital-transformation/ Wed, 12 May 2021 01:30:51 +0000 https://www.tatacommunications.com/blog/?p=10499 The future of work is digital and by acting early, being bold and taking decisive action, organisations can use this to their advantage. In this blog Sushil Nalawade, Head of Solution Architects and Network Specialists, Tata Communications, discusses the meaning of digital transformation and the tools that can be leveraged to continue digital growth.  The effects of the pandemic on global economies have been significant across the board. And with leaders from all sectors forced to react to the myriad of – a now commonly used reference – unprecedented challenges, there has been a lot of reflection as to the...

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The future of work is digital and by acting early, being bold and taking decisive action, organisations can use this to their advantage. In this blog Sushil Nalawade, Head of Solution Architects and Network Specialists, Tata Communications, discusses the meaning of digital transformation and the tools that can be leveraged to continue digital growth. 

The effects of the pandemic on global economies have been significant across the board. And with leaders from all sectors forced to react to the myriad of – a now commonly used reference – unprecedented challenges, there has been a lot of reflection as to the best ways to survive and succeed within a global crisis.

A year on, and some of those reflections are now being crystallised and much of what they learnt will go a long way to help stabilise the business and sure-up defences for the future.

As we enter what hopefully appears to be the final act of this pandemic, I spoke to a group of enterprise technology leaders from the hospitality, pharmaceuticals, manufacturing and financial sectors for our panel discussion: Rethinking Remote: Security, Connectivity, and Agility for the Digital Workforce.

Do you invest, de-vest, adjust course or completely pivot your business? Thought leaders from leading enterprises convened to discuss in this forum.

I wanted to understand how they’d handled the challenges of the past year and the lessons they’re taking forward. I’ll touch on some key insights, strategies and technologies shared by these individuals, and what we all need to start considering if we’re to flourish in the post-pandemic economy.

Digital transformation – a buzz word or a reality?

“When it comes to agenda-topping issues for businesses, digital transformation has been front and centre for many years now.” 

While some viewed it as the necessary process of evolving their operations, others viewed the concept as a significant project put on the back burner.

However, the level of digital transformation an organisation had undergone at the start of the pandemic had a very tangible effect on the initial impact of the crisis on their operations.

For instance, all organisations represented in the panel discussion, including Tata Communications, had some measures in place to enable remote working before the pandemic. This included cloud-based tools that enabled effective remote collaboration, along with the necessary network infrastructure and security processes to keep the enterprise functional and safe.

This preparation not only made the initial switch-up a lot cheaper and less dramatic than it would have been for less flexible businesses, but also a lot smoother, with many leaders on our panel even reporting seeing a significant uptick in productivity for last year.

And it isn’t hard to see why; while some enterprises were still learning how to use new technologies or get used to new security policies, other companies’ workforces were already settled and ready to support customers through massive shift of the workforce.

Cultural change – virtualising the human connection 

Collaboration tools in the enterprise environment have long been a focus. Companies have had to adjust how they collaborate not just internally but with their customers and partners, as each may have a different tool. Niten Sethi, Global IT Director – Digital Transformation at Visteon Corporation, highlighted that it is important for companies to get their internal ecosystem right and pointed out that multiple internal collaboration tools could “pose a lot of challenges in terms of security and network optimisation”.

“Even with some remote working capabilities or cloud services in place, shifting to a distributed work model at the pace businesses needed last year required more than technology.”

This was something Lawson Kelly, CTO for Hyatt Hotels Corporation, touched upon during the discussion. For Hyatt Hotels, remote working and collaboration tools were already their baseline. Instead, leaders within the company focused on facilitating the human connection aspect of their remote communication.

This included promoting eye contact to be held in virtual meetings and a human tone of voice when exchanging information. After all, when a workforce isn’t engaged, they will immediately turn to increasing productivity through multi-tasking.

So, while the technical details – such as securing video conferencing technology – are vital, it is only half of the challenge. Culture must also be adapted to enable that technology is to work effectively.

Rethinking hybrid and accepting a new paradigm

If there’s one conclusion that every one of our panellists agreed on, it’s that we’re heading towards a remote future. As a result, they have used this period to really understand what they need to change to enable success in this new environment.

Some of these lessons have been technical. For example, with so many people accessing enterprise systems from public networks, coupled with the recent uptick in cyberattacks, shoring up business networks with dynamic and intelligent cybersecurity has become imperative.

This held true for Sahil Arora, Executive Director – Technology Program Manager at Dow Jones who noted that, “latency is the biggest key for our business”. The company has numerous enterprise applications that need to be protected not only for the integrity of data but for frequent updates of regulatory environments and their reputation in the market.

“For some panellists, this meant fundamentally redesigning their architecture to optimise certain aspects of their network, such as bandwidth usage.”

This would allow their business to ensure they’re always providing a great customer service, can employ and include talent from all around the globe and that they’re compliant with privacy and data protection laws across different countries.

However, many of these lessons are often cultural. With traditional workers slipping in to the minority over the past year, business leaders are learning important tactics to ensure when this purely remote situation has passed and no worker feels excluded from the company and their peers.

As we enter a new phase, it will be the enterprises that have proactively pivoted their business, embraced their workforce and learned lessons from the last year who will emerge as true winners.

Watch Now: Rethinking Remote: Security, Connectivity, and Agility for the Digital Workforce.

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IoT and automation: the future of connected vehicles https://www.tatacommunications.com/blog/2021/04/iot-and-automation-the-future-of-connected-vehicles/ Tue, 13 Apr 2021 01:30:34 +0000 https://www.tatacommunications.com/blog/?p=10433 In a digital-first world, connectivity is everything. As vehicles become connected at scale, automotive manufacturers have an opportunity to leverage a number of new innovations such as 5G and IoT. In this piece Tata Communications’ Saurabh Ohri, Head of Connected Automotive Solutions, explores technology’s role in shaping the future of the automotive industry. Connected vehicles – the path forward With continuous developments in connected vehicle ecosystems, the proliferation of electric vehicles, and the technological shift towards autonomous vehicles, the automotive sector is on the precipice of innovation and widespread change. Manufacturers are building new products and launching new services with...

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In a digital-first world, connectivity is everything. As vehicles become connected at scale, automotive manufacturers have an opportunity to leverage a number of new innovations such as 5G and IoT. In this piece Tata Communications’ Saurabh Ohri, Head of Connected Automotive Solutions, explores technology’s role in shaping the future of the automotive industry.

Connected vehicles – the path forward

With continuous developments in connected vehicle ecosystems, the proliferation of electric vehicles, and the technological shift towards autonomous vehicles, the automotive sector is on the precipice of innovation and widespread change. Manufacturers are building new products and launching new services with the aim to enhance the driving experience of their customers. Needless to say, internet of things (IoT) will be at the centre of all this to enable this technology shift.

“A connected vehicle can completely change how we interact with our vehicles and the way they communicate with the world around them.”

However, it’s not as easy as it sounds. Firstly, as more vehicles become connected on a global scale, automotive manufacturers will need to partner with digital experts and multiple connectivity providers with global reach and infrastructure capabilities.

However, in this multi-supplier environment, it becomes critical that automotive manufactures implement the right platforms and solutions to ensure that they have a unified interface to provide them control and monitoring capabilities for multiple mobile network operators.

Secondly, as software becomes a key element of connected vehicles, automobile manufacturers need to ensure a robust infrastructure for Software Over the Air (SOTA) updates. This remains to be a critical operational procedure for connected vehicles to guarantee that latest features are updated for the vehicle software.

Thirdly, the much-anticipated arrival of 5G technology will certainly be essential in facilitating new services such as private networks, streaming of high-definition maps and collaborations with Over-the-Top (OTT) players for content streaming. However, this will require automotive manufacturers to not only implement right platforms for enabling these use cases, but also to ensure that these platforms are backward compatible to 4G networks.

Connected… everything?

Connected vehicle platforms will emerge as a key element to the development of vehicle autonomy as a critical enabler to the optimal connectivity coverage, having a unified visibility to the connected vehicle fleet and providing the right insights to execute a SOTA campaign.

“Connectivity will remain central to the development of vehicle autonomy, and without it, manufacturers will not be able to achieve V2X – or ‘vehicle-to-everything’ connectivity – the two-way communication between the vehicle and other devices around it that makes autonomous vehicles truly viable.”

V2X will enable each vehicle to navigate a network of streets full of traffic, pedestrians, and other hazards through constant communication with almost everything it must share the road with.

“This connected IoT device network will soon extend to roadside signage, traffic control systems and other street furniture, and it’s coming faster than anyone expected.”

Last year the UK announced that it is to begin trialling connected infrastructure on its motorways by 2021.

As more parts of the connected vehicles ecosystem start talking to each other, the advantages for the driver will also expand. From vehicle insurance to entertainment channels – the land of opportunities for vehicle manufacturers is surely going to only open further with the backbone of seamless connectivity.

Discover more about connected vehicles and security of data.

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Why IoT is key to maintaining industrial workers’ safety https://www.tatacommunications.com/blog/2021/03/why-iot-is-key-to-maintaining-industrial-workers-safety/ Mon, 29 Mar 2021 01:30:51 +0000 https://www.tatacommunications.com/blog/?p=10379 Health and safety is carefully considered across many sectors, and regardless of the type of work being undertaken, all employees should expect that their employers provide a safe and protected environment. In this piece, Tata Communications’ Alok Bardiya, Head – Internet of Things (Business Unit), explains how IoT technology can help protect workers in hazardous environments. For all the disruption and suffering caused by the pandemic, one silver lining has been the closer emphasis on employee health and keeping people safe in the workplace. In a bid to support newly minted remote workers in the face of sudden office closures,...

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Health and safety is carefully considered across many sectors, and regardless of the type of work being undertaken, all employees should expect that their employers provide a safe and protected environment. In this piece, Tata Communications’ Alok Bardiya, Head – Internet of Things (Business Unit), explains how IoT technology can help protect workers in hazardous environments.

For all the disruption and suffering caused by the pandemic, one silver lining has been the closer emphasis on employee health and keeping people safe in the workplace.

In a bid to support newly minted remote workers in the face of sudden office closures, many businesses started offering employees access to mental wellbeing services and flexible work hours. This helped workers carry on effectively while they took on new roles, such as teacher or carer.

A lot of these flexible working initiatives were programs employees had desired for years. As a result, this moment is being seen by many as the start of a revolution in employee wellbeing.

And while this is good news, so far this transformation has been mostly reserved for white-collar workers. But for millions of industrial workers around the world, ‘remote working’ has always been a distant reality.

“For factory workers, building site contractors, and transport staff, remote working rarely involves sitting at home in front of a laptop. Instead, it can mean being physically distributed across large geographic areas, often alone and in potentially hazardous environments.”

These workers also deserve their own health and safety revolution – especially as the majority of the 2.78 million work related fatalities recorded each year are in this group. So in this piece, I will discuss why addressing health and safety concerns is not only the right thing for employers to do, but the fiscally responsible one too. IoT may just be the key to unlocking this revolution.

The true cost of health and safety

Worker health and safety has been a concern since the start of the industrial age. The first worker strike in India in 1862 was, among other things, due to complaints of excessive workloads. But over the decades, regulations and policies have slowly been introduced to ensure the safety of factory workers.

Nonetheless, there are 374 million work related injuries each year. Because, while regulations are great at preventing certain health and safety concerns, they often can’t protect against the more fluid nature of threats in industrial workplaces.

For example, in remote areas with poor connectivity, companies may struggle to inform their people of incidents that call for site evacuations. This challenge and threat grows exponentially when you consider a workplace that’s dozens of feet underground or in the middle of an ocean.

And the prevalence of the problem doesn’t make it any less costly to businesses. Each year, poor occupational health and safety reduces global GDP by 3.94%.

So, while it’s in every business’ interest to provide employees with the best health and safety protection they can, up until now, there’s been relatively few dynamic and cost-effective industrial strength, integrated, health and safety solutions.

But with new advancements in industrial IoT, that’s all changing.

A secure and connected workplace

Developments in the Internet of Things (IoT) now allow for any workplace, regardless of size and scope, to connect, monitor and protect employees. What’s more, the data IoT generates can help drive insights that enhance productivity across the whole of  organisation.

IoT is cost-effective to deploy and maintain, while offering unparalleled levels of granularity when it comes to monitoring and controlling an environment. Sensors installed across locations can also enable pre-emptive intervention in case of accidents and emergencies. This makes it the ideal choice for any industrial work environment.

“Leaders in charge of health and safety can reduce the impact of incidents, while ensuring compliance with regulatory requirements. Auditors can even access digital records when validating compliance, as opposed to working their way through cumbersome paper records.”

Operations leaders, on the other hand, can monitor work to ensure maximum production and productivity uptime in employees.

And that’s before considering the monumental impact on mental wellbeing these measures will have on workers. With concrete reassurances these technologies offer, employees will feel more valued and protected – an important trait for anyone works in a hazardous environment.

Health and safety is an investment – not a cost

Research has shown that every dollar invested in health and safety returns a 500% payback to the organisation. And with a solution as dynamic as IoT, a myriad of highly specific situations can be catered for.

Tata Communications’ Worker Safety and Efficiency Solutions are on the cutting edge of this digital revolution, combining wearable tech with IoT, analytics and AI to securely support industrial workers. The portfolio spans an entire range of smart devices – from a ‘smart watch’ to SafePass to smartphone app based solutions. All of these leverage the smart IoT Fabric that Tata Communications is providing to its enterprise customers for their Connected Operations.

“Features like access management track employees’ entry and exit to facilities and ensures only authorised workers have access to certain areas.”

With appropriate additional sensors, it can also be used in environmental monitoring to detect the harmful emission of gases such as CO2 and NO2, notifying workers within range.

And with wearable tech such as smartwatches, other features such as headcount capture, SOS alerts and vital signs tracking are all possible too.

So, let us all – white-collar and industrial workers alike – move into the next normal together, by ensuring the post-pandemic workplace of the future is a safe space for all.

To find out more about how IoT is revolutionising work and our lives, check out our blog: Connecting generations: The growing role of IoT in elderly care.

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How to achieve growth through adversity https://www.tatacommunications.com/blog/2021/02/how-to-achieve-growth-through-adversity/ Fri, 05 Feb 2021 09:36:58 +0000 https://www.tatacommunications.com/blog/?p=10363 Last July, when I wrote my blog New normal or new dawn?, I must have wished that, by 2021, we would be writing about COVID-19 in the past tense. Some scientists did warn us, but I am nevertheless a bit surprised to find myself still working from home, keeping social distance and wearing masks. How do others feel about that? NetEvents, in partnership with research analysts GlobalData, have just released their inter@ctive CIO Round Table Predicting and Preparing for the New Normal – Achievving Growth Through Adversity. When they started planning their schedule, had they perhaps hoped for an end...

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Last July, when I wrote my blog New normal or new dawn?, I must have wished that, by 2021, we would be writing about COVID-19 in the past tense. Some scientists did warn us, but I am nevertheless a bit surprised to find myself still working from home, keeping social distance and wearing masks. How do others feel about that?

NetEvents, in partnership with research analysts GlobalData, have just released their inter@ctive CIO Round Table Predicting and Preparing for the New Normal – Achievving Growth Through Adversity. When they started planning their schedule, had they perhaps hoped for an end of crisis retrospective on business lessons learned? GlobalData’s Jeremiah Caron, who chaired the Round Table, said it all when he introduced his market data with “It is too early today to speak of the post COVID 19 market; rather, it is a matter of COVID 19 co-existence”.

Invited by Caron to join that Round Table, I can testify that, although the world is still very much in the grip of the crisis, a lot of very sound lessons are already being learned. I described the business world as entering its “Recovery” phase (not be confused with a “Recovered” phase, which would signify the “New Normal”).

Recovery marks the third phase of a sequence: React, Restore, Recover. My personal React Phase began last March when, like most of the business world, I simply had to start working from home. It was a reaction that offered no alternative, but it led towards my Restore phase. This was where I discovered that, yes, it is actually possible to continue business from home. To do that well required: moving business to the cloud, holding meetings online, boosting and securing connectivity and so on. At a personal level, the Restore phase also included my family experience of agreeing on priorities: allocating times and places, and learning to respect each family member’s needs.

Moving into the Recovery phase, we are now finding that some aspects forced onto us by that initial Reaction are actually working rather well. For 15 years I had been spending about 80% of my time “on the business road”, now I am spending so much more time with my family. That might have become an imposition on others, except that – because we are now all required to work from home – there is plenty of mutual recognition of the need for quiet times and un-cluttered spaces (even if the home wi-fi creaks a bit at times!)

As a father, I might have ben worrying that my children were embarking into a very different world than the one I had prepared them for. It is not that I think every student must now drop their chosen studies and switch to IT, but it will be increasingly necessary to be “tech savvy”. So, I am delighted to see my 15-year old daughter following online instructions to set up a security patch on her laptop by herself – without having to “run to Daddy” for help.

I am seeing several sectors that are also well into the Recovery phase. If someone waved a magic wand and banished COVID-19 overnight, we would not rush back to old ways. Home working started as a reaction, but many of our customers have already mandated a downsizing of central office space. Money that would have been spent on real estate is increasingly being channelled into digital transformation – and that is now a widespread global trend according to Jeremiah Caron. As Steve Berez, partner at Bain, pointed out during the NetEvents inter@ctive Round Table: digital transformation is no longer seen as a cost center, it has become a wise investment.

A clear example of such investment potential was presented in August 2020 when Tata Communications announced its Secure Connected Digital Experience’ (SCDx) solutions – expressly designed to help customers evolve from React through Restore towards Recover (into whatever new normal might emerge). SCDx offers three main benefits. The Secure Connected Digital Workplace enables employees – whether working from home, office or field – to co-operate seamlessly and securely while maintaining complete workplace readiness. For B2C businesses, our Digital Customer Experience Platform recreates their in-store experience online, enhanced by next generation commerce and video collaboration solutions for optimal customer engagement. Thirdly, we address the increasingly digital Supply Chain Ecosystem with secure access to core applications and better service to third parties.

All these aspects of collaboration are vital ingredients in our business, and in my case, collaboration has become almost contactless. Perhaps surprisingly, this has actually deepened the collaboration. Where a high-level meeting between busy senior players might have taken weeks to schedule and a flight half-way around the world – for no more than an hour or two – a virtual meeting can be fixed in a few days now. Not only are the conversations richer for that reduced formality, it is quicker and easy to follow them up to resolve any afterthoughts. Multiple companies have noted the increase in productivity from home working.

On the other hand, the ramping up period for product launches or new recruits has extended. Human contact is the most powerful teaching medium – schoolteachers along their students are also finding this under lockdown. A new employee learns so much from simply being in the physical work environment, absorbing impressions minute by minute. It can take so much longer to get up to speed in today’s virtual environment.

An event like the NetEvents December 16th Round Table is a great opportunity to compare notes with senior players from other companies and industries. What’s more, the initial analyst presentation provides a lot of understanding about what’s happening in the global context. The session has been very well reported by Scott Raynovich in a Forbes article Tech Experts Point To An Accelerated Drive To A Virtual ‘Omniverse’, so I will just add a few of mine own observations here.

Jeremiah Caron began with an interesting comparison between two different responses. The gap between the ‘haves’ – industries such as IT and communications that have flourished during the crisis – and the ‘have nots’ – industries such as live entertainment, insurance, construction and aviation – has already been well reported and is reflected in the annual changes in stock market valuations. One might have expected Automotive, Apparel and Retail shares to devalue in a year of economic shrinkage, but they have all done surprisingly well – Figure 1. His next slide showed the annual change in M&A volumes: a very different picture, one where every industry has been hit hard. The difference, he explained, was that M&A figures are “more an indication of what’s happening now… the mindset was in the moment – and that fell off the cliff.” Whereas stock valuations are more about future expectations – these have been surprisingly optimistic in several sectors – see Figure 2.

Figure 1: GlobalData IT Customer Insights Survey presented on the NetEvents CxO Roundtable Dec 16, 2020

fig 1 - GlobalData IT Customer Insights Survey presented on the NetEvents CxO Roundtable Dec 16, 2020

Figure 2: GlobalData IT Customer Insights Survey presented on the NetEvents CxO Roundtable Dec 16, 2020

Figure 2 - GlobalData IT Customer Insights Survey presented on the NetEvents CxO Roundtable Dec 16, 2020

Figure 3: GlobalData IT Customer Insights Survey presented on the NetEvents CxO Roundtable Dec 16, 2020

Figure 3 - GlobalData IT Customer Insights Survey presented on the NetEvents CxO Roundtable Dec 16, 2020

Of particular interest to this discussion were the expectations for disruptive technologies – AI, Automation and IoT. Figure 3 shows responses to the question “what percentage of your budget is towards digital transformation?” Kevin Deierling, NVIDIA’s Head of Networking Business Unit, explained that, while digital transformation had already been massively accelerated by the pandemic: “a lot of companies think they are too late… in fact, we are right at the beginning of this transformation… the point here is that every single business has the potential to become an AI accelerated computing business. And it’s not late.”

Another potentially disruptive technology not quoted in Figure 3 is Virtual or Augmented Reality. Ron Abreu, Global IT Director of a manufacturing company, SWM International, explained that his company has invested heavily in virtual reality tools to enable folks to maintain training and factory skills even when they can’t come to a manufacturing site. This was a very interesting development in view of what I had said earlier about the way that contactless collaboration was slowing the ramping up of new recruitment and product launches. Abreu explained that: “Instead of sending engineers to [manufacturing] lines, we have created augmented reality training, using the Hololens glasses.” Hence the point taken up by Scott Raynovich in his Forbes article: the accelerating drive to a virtual omniverse.

Question time to the panel prompted a number of issues. One especially relevant to the enterprise was whether this massive shift to digital transformation might leave behind SMEs with smaller budgets. Steve Berez had already suggested that, whereas IT budgets were increasing overall, for many companies it was “more tactical spending around enabling remote work or increasing transaction capacity for digital transactions” rather than more strategic improvements. So, could the SMEs keep up?

Here the key factor was agility and, as Marvell Semiconductor CIO Adhir Mattu pointed out, migration to the cloud was not only a major saving for smaller businesses, it also further boosted their agility: “We have moved quite a bit of workload to the cloud… I’m envisioning in the next couple of years I don’t want any hardware on prem.” Steve Berez pointed out that, in addition to a flexible, agile technology architecture: “companies have an equal need for an agile, operating model or business system”. Here the relative agility of smaller companies, combined with collaboration and security solutions like SCDx, could indeed give them an advantage in a post-COVID economy.

To conclude this very rich discussion: at the start of 2021, most successful global enterprises stand somewhere between the Recover and Restore phases, but there is enough proof already that it is possible to achieve growth even through this present adversity. If you are not convinced, I certainly suggest that you should listen to this valuable Round Table yourself. The full recording of it is available here.

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How close customer relationships unlock digital transformation success https://www.tatacommunications.com/blog/2021/02/how-close-customer-relationships-unlock-digital-transformation-success/ Wed, 03 Feb 2021 02:30:02 +0000 https://www.tatacommunications.com/blog/?p=10349 Covid-19 has brought about a fundamental shift in how we live, work and interact with each other. In this piece, Tata Communications’ Rajesh Menon, Vice President – Customer Success Management, explores why the role of his customer success team is more important than ever. For most businesses, the planning cycle for FY22 will be like no other. We’ve been hearing about digital transformation being high on the C-suite agenda for a while now. But 2020 is the year when it really did get pushed to the top. Transform or perish was no longer a hypothetical statement, but the truth. It...

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Covid-19 has brought about a fundamental shift in how we live, work and interact with each other. In this piece, Tata Communications’ Rajesh Menon, Vice President – Customer Success Management, explores why the role of his customer success team is more important than ever.

For most businesses, the planning cycle for FY22 will be like no other. We’ve been hearing about digital transformation being high on the C-suite agenda for a while now. But 2020 is the year when it really did get pushed to the top. Transform or perish was no longer a hypothetical statement, but the truth.

It is no surprise that in 2020, 69% of boards of directors accelerated their digital business initiatives in the wake of the COVID-19 disruption. Business models are evolving fast, with how customers are engaged and how employees work both being reviewed. For example, 82% of leaders are now allowing their employees to work from home and a significant percentage are expected to work from home even after they’ve been offered a vaccine.

With the acceleration of digital transformation, it is essential to stay focused on the drivers for change and the ultimate success outcomes businesses want to achieve. This is quite often not the case, as highlighted by a 2019 survey by Bain, where only 12% of corporate transformations achieve their targets.

The role of the Customer Success Team is even more important than ever before; helping businesses make sure digital transformation projects are delivering the right outcomes. In this blog I will share four fundamental factors that need to be in place for a Customer Success Team to achieve true customer success.

  1. Delivering customer experience

“For customers, the Customer Success Manager is your champion within the service provider (SP), ensuring your voice is heard throughout the solution lifecycle.”

To make this happen, the CSM connects you with all the right people in the service provider organisation to drive value. Most service providers have a customer service team which manages customer relationships, but the rest of the team does not necessarily give the same consistent experience.

This could be program management, the change management team, the billing team, those who are all a part of the customer lifecycle perspective. The result is typically big gaps for the customer throughout the journey with the service provider.

In many cases, we are also dealing with complex solutions involving multiple products. These interrelated items are not necessarily closely co-ordinated. All of this leads to a chaotic experience for the customer.

As McKinsey points out: “Buyers are no longer willing to accept less from their professional experience as B2B purchasers than they are accustomed to getting from their personal experience as consumers”.

The CSM therefore needs to have a team across the business they can draw on with dedicated processes, so they can access the connections they need to drive increased value for the customer.

2. Predicting business continuity disruptors or propellers​

The fundamental role of a Customer Success Manager (CSM) as a technology partner is to understand your business inside out, helping to predict and respond to change. They need to be clear on what real business value means to all your stakeholders.

In today’s environment, this is about helping customers adapt to the changing market conditions. For example, retail has been massively impacted as consumers prioritised essentials over other discretionary purchases.

In this case, the Tata Communications CSM’s role is to help the retailers adapt and approach the challenge differently. This came to life when we helped a large retailer blend their physical and online channels. With the pandemic, we know that it is no longer safe to physically browse items, say for example, a refrigerator, at a physical store. These are high value items customers may not be comfortable purchasing without seeing first. The team worked with the client to bring together video, collaboration, and connectivity, coupled with new age technologies such as artificial intelligence, to enable the retailer’s consumers to now see a personalised live demo of the item via the website.

This is about helping our customers not only have a good experience but also to gain a competitive edge. The team went above and beyond and helped them think how they can also improve the in-store experience. This is only possible when you have intimate customer knowledge.

  1. Adopting best practice at both a business and technology level

A CSM has deep knowledge of what you are trying to achieve in your business and how Tata Communications solutions and services can add value.

For example, we worked with a client who was deploying a collaboration solution for remote workers. The CSM knew that simply deploying the solution would not guarantee business success and that to be successful, the customer’s employees would need to embrace the solution.

To achieve this, we implemented a complete communication programme, training, and adoption management in order to ensure that the business saw an ROI from their investment, i.e. increased usage of the solution, reduced telephony costs, lower travel costs, and improved collaboration and productivity.

The programme also covered softer benefits – for example, as we know 89% of employees feel that video helps them to connect better to their co-workers (UC Today, 2020), the training we devised encouraged the customer’s employees to switch cameras on.

“This is what customer success means – ensuring the journey uses the team’s knowledge about what it takes to truly deliver value.”

Knowledge does not stop there. It is also about providing customers with access to all your data in one place, all the time. That allows everyone to see what is working and what needs adapting in real time. It is an ongoing daily process to drive value.

  1. Empowered to drive continuous improvement throughout the journey

For customer success to truly work from the very beginning, the alignment of expectations between what solution you need to deploy and what the experience will be during the lifecycle is key.

The CSM must have real power to enable their organisation to deliver the customer’s definition of success. It is noted by Gartner (2019) that nearly two-thirds of employees think unnecessary effort is preventing their company from consistently excelling in customer experience. The CSM’s position should give them the authority to marshal their organisation’s resources on your behalf.

“In today’s changing world, these four values have never been more important. The Customer Success Team is the driver to unlocking your success by empowering you to realise your desired business growth, profitability, and deeper levels of performance through proven tools, data, and actionable insights.”​

In short, they show the customer the path to realising value and ensure mutual success.

As we move forward, Customer Success will continue to be an evolving role. For some this means being reactive, dealing with churn or simply service management. At Tata Communications it is about the relentless pursuit to deliver sustainable value for the customer.

Discover more about how businesses can deliver the best customer experience in adverse pandemic conditions.

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2021 predictions: king cloud, IoT and the tech of the new normal https://www.tatacommunications.com/blog/2021/01/2021-predictions-king-cloud-iot-and-the-tech-of-the-new-normal/ Tue, 05 Jan 2021 02:30:10 +0000 https://www.tatacommunications.com/blog/?p=10317 In this blog, Srini CR predicts the upcoming tech trends that are going to dominate digital transformation in 2021. 2020 was quite a year. Hijacked by a global pandemic and exposed to major disruption, the world has experienced a lot of heartache and even more uncertainty. But as a result of all this chaos, there have also been leaps and bounds in innovation. Organisations across the globe are accelerating their digital transformation initiatives at breakneck speeds in a bid to reset and survive. For better or worse, we can all agree, 2020 was memorable. So, as we enter 2021, here...

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In this blog, Srini CR predicts the upcoming tech trends that are going to dominate digital transformation in 2021.

2020 was quite a year.

Hijacked by a global pandemic and exposed to major disruption, the world has experienced a lot of heartache and even more uncertainty.

But as a result of all this chaos, there have also been leaps and bounds in innovation. Organisations across the globe are accelerating their digital transformation initiatives at breakneck speeds in a bid to reset and survive.

For better or worse, we can all agree, 2020 was memorable. So, as we enter 2021, here are my predictions for the technologies I expect will come to define this next normal.

Cloud’s reign continues

Even before the events of 2020, cloud had already established its value for many businesses by providing improved agility, scalability, and cost efficiencies across industries.

In 2020, the technology helped to add a layer of resilience to many organisations by making the sudden shifts in working habits less disruptive. This has sealed cloud’s place as an essential piece of enterprise tech. In the next 5 years, the cloud computing industry is expected to grow from $371.4 billion in 2020 to $832.1 billion by 2025, at a CAGR of 17.5%.

This year, businesses will focus more on managing their cloud costs better and look to unify their different cloud environments.

“In the face of increased competition due to greater prevalence, cloud providers will need to focus on enhancing and integrating security, compliance, and privacy into their offerings.”

Cloud will also grow in popularity as the ideal execution venue for new and emerging technologies such as artificial intelligence (AI), machine learning (ML), blockchain, and edge computing. Thus, making it integral to the digital transformation journey many more businesses are now on.

Intelligent networks are the new normal     

The COVID-19 pandemic is forcing businesses to innovate reactively and creatively in order to make work pattern shifts that they thought would take years, happen in mere weeks.

While it might’ve been necessity that got them there, the results of this mass experiment have been eye-opening. Despite many preconceptions, remote working has largely been a success. Some 77% of remote workers say their productivity has increased this year which is great for employers. According to one study in the US, 75% of those surveyed said they would like to continue to work from home in at least a partial capacity, while 40% of respondents said they feel strongly that their employer should give employees the choice to opt-in to remote work.

“This new normal will put new pressures on companies, as there will be increasing need for networks capable of supporting hybrid architectures – be it cloud, on premises, or edge computing.”

As a result, I predict more organisations will start seeking intelligent and intent-based networks that offer integrated security – such as SD-WAN for the WAN with SASE and Zero Trust security or virtual networks for multicloud – to deal with the increased cybersecurity threat of their new perimeter-less ecosystem.

Similarly, the need to also improve customer experience (CX) will accompany the increased digitisation of businesses. Being able to offer platform stability, ease of use, and personalisation, while maintaining a human touch, will only grow in importance.

I also think we’ll see more onus placed on digital trust. The businesses capable of ensuring the safety of the customers identity, data, and transactions as well as employee data and transactions, will be rewarded with customer loyalty.

IoT will play a greater role in securing and analysing data

There has been a spike in the amount of data organisations have had to contend with last year due to a combination of all the digital transformation that has happened in 2020 and the increased online activity due to lockdowns.

“With more 5G rollouts expected in 2021, along with further growth in LP-WAN-based services, the amount of data created and handled by businesses is set to skyrocket.”

So, to differentiate themselves from the competition, more companies will start focusing on data analytics technology capable of securely handling information as well as analysing and deriving greater insights from their mostly unused operational data.

For instance, many of the COVID-19 restrictions are expected to be lifted by mid-2021, meaning hard-hit industries, such as travel, may start to see some growth again. However, the ability to offer enhanced experiences by using data better will likely still be a strong deciding factor for many customers.

So, in all of this, I expect IoT to play a pivotal role – helping to automate processes and make more information readily available to enterprises. And as IoT becomes increasingly intertwined with AI, and more deeply embedded in organisational structures and transformation programmes, devices will become increasingly ‘smart’ and capable of driving greater intelligence.

Automation – a business imperative

The pandemic is significantly increasing investments in automated solutions this year, such as AI, ML, and robotic process automation (RPA).

So, this year, I predict more businesses will become platform-driven digital business and use of these technologies will continue to rise. This will help them automate routine, repetitive, predictable tasks and unlock tactical benefits.

These innovations will strengthen operational efficiency, increase accuracy of platforms, and improve user experiences across ecosystems. This will also drive cost efficiencies and realignments, by helping businesses intelligently repurpose these savings in the right innovations.

Looking forward at what poses to be an increasingly more uncertain future, expect businesses to continue to gravitate towards solutions that make them more resilient and agile.

Early adopters of cloud, IoT, and automation were the firms that fared best in 2020. But even as we hopefully say goodbye to COVID-19 in the new year, only expect the benefits of digital transformation to grow.

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Can IoT get its cloud moment? https://www.tatacommunications.com/blog/2020/12/can-iot-get-its-cloud-moment/ Mon, 07 Dec 2020 02:00:11 +0000 https://www.tatacommunications.com/blog/?p=10294 It is well known how COVID-19 has accelerated the digital transformation for companies. While the shift was expected, not many would have guessed that it would happen so quickly, and the adoption would cut across industries. IoT has had its own share of tail winds. In this piece, Alok Bardiya, Head – IoT (Business Unit), Tata Communications discusses how IoT is becoming a priority for businesses looking for scalability and speed. Organisations are not simply looking to sail through the pandemic with an aim of returning to whatever their version of normal was and the changes they have implemented now...

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It is well known how COVID-19 has accelerated the digital transformation for companies. While the shift was expected, not many would have guessed that it would happen so quickly, and the adoption would cut across industries. IoT has had its own share of tail winds. In this piece, Alok Bardiya, Head – IoT (Business Unit), Tata Communications discusses how IoT is becoming a priority for businesses looking for scalability and speed.

Organisations are not simply looking to sail through the pandemic with an aim of returning to whatever their version of normal was and the changes they have implemented now are shaping a new future. As enterprises are getting their manpower back to the workplace, smarter digital workplace technologies, such as connected worker solutions including contact tracing, contactless operations, remote monitoring and more, have come to the forefront. Decisions about IoT adoption that were earlier on the back burner and viewed more as small, isolated projects – are now being prioritised and pulled forward. But the question is can it be scaled faster and made easier to implement?

Cloud-ifying IoT

Two of the top tech trends of the last decade – Cloud and Software-as-a-Service (SaaS) – grew on the back of the flexibility and scalability that they brought. It empowered the tech teams and the users in a big way by allowing them to spin a virtual machine on the fly or add users to a SaaS application remotely and immediately. These two reached a recent high by enabling real-time collaboration between the dispersed co-workers and extending entertainment to masses stuck at home.

In a parallel world, IoT has the same or perhaps even more potential. It is applicable to any sector or any process. Today, enterprises are expanding their IoT focus and going beyond just the assembly line. They are looking at a much broader canvas – from remote operations to worker safety and management to delivering broader more efficiencies in what one can call as man-machine-material interfaces.

The first pillar – Think in terms of an “IoT fabric”

A full IoT solution is a combination of multiple components – sensors, devices, communications, cloud and software. So, can IoT be Cloudified? Some aspects of SaaS like agility can still be brought in but for that an enterprise will need to think of “shrink wrapping” some of these components into a “unified core”.

“Just like an IoT fabric running across the enterprise and turning the rest into flexible add on – like lego blocks, to build new use cases. This IoT fabric should have the ability to take any device and ability to self-create new dashboards, reports, and analytics on the fly.”

Depending on the use case, enterprises can change a module to turn a device from measuring temperature to pressure to weight or any other parameter – the choice is theirs and determined by what they want to drive. They can empower different functions or teams within the enterprise to use this fabric to create their own IoT use cases. For instance, if campus facilities want to monitor trash bins or whether  doors are open or closed, or simply check attendance in the cafeteria, appropriate sensors can help track and visualise this data as a dashboard in the platform. Specific rules can also be defined, trends analysed and alerts triggered, thus ensuring better efficiencies.

A large manufacturing company is using this ‘fabric’ approach to add multiple use cases as they go along. Starting with lights management, they have now added monitoring gases and even dust sensing in their factory environment. The company is using the same fabric for worker safety and efficiency use cases as well. Even as the manufacturing company implemented worker solution, they realised that it can be extended to materials management and how vendor deliveries can be managed more efficiently. As a result, the enterprise is targeting gains of upto 10% in productivity and turnaround times.

“It’s not just Enterprises – with initiatives like Smart Cities and Digital India, the penetration of IoT technologies is broader and the same IoT fabric is improving infrastructure, public utilities and services. An IoT enabled streetlight can also be enabled to measure air quality or temperature or rainfall.”

The second pillar of flexibility – ecosystem and OPEX based business model

Cloud and SaaS enabled a partner ecosystem, with partners playing a big role. SFDC used force.com to offer a lot more applications to the customer. Similarly, partners are playing a significant role in the IoT setup by providing standardised blocks that organisations can deploy on a plug and play model to their IoT fabric. Service providers and others are already offering this plug and play approach. A few others are working on similar universal adapter modules that will turn any device into a smart device.

“Success of cloud and SaaS were also driven by OPEX based and freemium pricing models that attracted tons of users. IoT will also require similar thinking, where vendors and customers share upfront costs, drive down CAPEX investments, and link payments to specific outcomes or efficiencies gained”

Conclusion

As we go forward, enterprises will continue to rely on IoT to recover and thrive in the post-COVID-19 scenario. IoT’s cloud moment is going to be about empowering users to create their own solutions. It will be about taking the complexity out and allowing for a flexible amalgamation of a common fabric, vendor partners and new business models.

Discover more about how IoT can transform your business in a post-covid world.

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Transforming the network for greater agility and security https://www.tatacommunications.com/blog/2020/11/transforming-the-network-for-greater-agility-and-security/ Thu, 05 Nov 2020 02:30:31 +0000 https://www.tatacommunications.com/blog/?p=10270 SD-WAN, while compelling, is only part of the future network solution. In this piece, Gaurav Anand, Vice President, Global Enterprise Solutions, Americas, Tata Communications, explains why organisations need to astutely manage complementary components to build a network fit for the future. Every business today is preparing themselves for success in the digital world, but that’s no mean feat as the enterprise IT environment is becoming increasingly complex. The proliferation of consumer technology has enabled users to access information from anywhere, any time and on any device. This ‘democratisation of technology’ means that IT organisations are no longer able to independently...

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SD-WAN, while compelling, is only part of the future network solution. In this piece, Gaurav Anand, Vice President, Global Enterprise Solutions, Americas, Tata Communications, explains why organisations need to astutely manage complementary components to build a network fit for the future.

Every business today is preparing themselves for success in the digital world, but that’s no mean feat as the enterprise IT environment is becoming increasingly complex.

The proliferation of consumer technology has enabled users to access information from anywhere, any time and on any device.

This ‘democratisation of technology’ means that IT organisations are no longer able to independently decide, how, where and which employees access information.

Enterprises’ should therefore digitally transform with the following end-goals in mind:

  • Become more agile to meet customer expectations of rapid innovation and issue resolution
  • Deliver consistent performance across the globe while expanding into new markets or while bringing new products to market
  • Achieve ubiquitous access to applications and collaboration platforms among users, customers and partners to innovate and improve productivity
  • Create omni-channel communication platforms to enhance customer experience
  • Minimise risk from external threats and risks associated with a rapidly changing technology landscape, online presence, and disaster events

Managing all the above creates complexity and puts tremendous pressure on enterprise network infrastructure, requiring businesses to rethink their core architecture.

“In essence, IT departments need to keep things simple, stable and secure, while at the same time, offer an open and accessible architecture, bring agility and value to the business and future proof it.”

COVID-19 is making the tasks of juggling all these priorities even more challenging.

WAN holds the key to agility

A recent report from 451 research found that 53 percent of enterprises see modernising IT infrastructure for scale, speed, availability and efficiency as the most effective way to achieve business agility. However, one of the least agile components in today’s IT infrastructure is the underlying WAN, and enterprises are increasingly turning to modernising this layer to enable and accelerate the pace of their digital transformation.

“The right approach to building the next generation WAN is critical to enterprise success. The clear solution is not to fight the cloud but embrace it, by properly integrating the internet into the network.”

This switch will not take place overnight, with billions of dollars already invested in traditional ethernet and MPLS networks, but this is the essential next step in the digital transformation of the enterprise network.

According to a report by Adroit Market Research, the Southeast Asian cloud computing market is estimated to grow at a CAGR of more than 13% to reach USD 40.32 billion by 2025, driven by the rising demand for cloud computing among the emerging small and mid-sized businesses in this region. Security has often been raised as a primary concern in hybrid cloud environments.

To meet these public-private hybrid demands, the internet needs to be predictable, secure and flexible, while the overall hybrid networking solution must be globally consistent and agile.

To achieve this, enterprises need a global network integration platform, which securely supports the access and distribution of data and content, and simply connects users (corporate/branch offices, mobile employees, customers, etc.) to services (corporate data centres, public clouds, IAAS/SAAS/PAAS, etc.). This network integration platform provides the agile architecture that enterprises need to meet the growing demands of digital transformation.

Enterprises need an open and agnostic WAN architecture which lets them use multiple access technologies, best-in-class suppliers globally, business broadband sourced locally and distributed cloud connectivity closer to user base – what we refer to as the ‘underlay’.

In addition, depending on the specific application stacks and their respective performance requirements (including real time applications, e.g. UCC and voice), the underlay may need to be custom designed and include a site-wise solution which may comprise MPLS, public internet or an internet WAN with predictability and performance guarantees that are fit for business, to be able to deliver consistent performance and user experience globally.

The ability to create and manage a hybrid set-up in this environment is the foundation of the global network integration platform.

“While the choice of network technologies and access methods allows customers to be flexible, nimble and cost effective, an intelligent, integrated SD-WAN solution, which we refer to as the ‘overlay’, allows the delivery of superior, consistent performance, as well as availability and control, completing the puzzle.”

It sits on top of a complex hybrid infrastructure to maximise the performance of the next generation hybrid WAN through application/business aware routing and load balancing across multiple connections; provide security as an embedded feature; and offer centralised analytics to extend better visibility and control.

The network must still be sound

In reality, there is no one-size-fits-all for network transformation. Networks today are 10 times more complex than they were 10 years back, and SD-WAN or not, there is no one “silver bullet” to make such complex environments succeed – each layer must be addressed in its own environment.

SD-WAN in itself is not going to create an underlay path that does not exist. There are many inter-dependencies between the overlay and the underlay, and while proponents of SD-WAN are positioning it as the panacea, SD-WAN is only part of the solution, not the solution. Shifting to an SD-WAN gives companies the necessary agility to adapt to market changes in real time, but organisations must not forget that the underlay should still be built on a rock-solid core network.

Discover more about the security implications for a distributed workforce.

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Shaping a new digital workplace strategy https://www.tatacommunications.com/blog/2020/11/shaping-a-new-digital-workplace-strategy/ Tue, 03 Nov 2020 02:30:19 +0000 https://www.tatacommunications.com/blog/?p=10262 We’re now several months into a global pandemic that’s accelerated the adoption of new technologies faster than any other driver to date. In this blog, Tata Communications’ Sushil Nalawade, AVP – Americas, looks at what businesses have learnt so far – and what’s next as we navigate the new normal. As countries begin to emerge from nationwide lockdowns, it seems as if we’re entering a more nuanced phase of the pandemic. But it’s one in which there’s still plenty of debate around what the future of the digital workplace will look like. I’ve been speaking to some customers whose experience...

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We’re now several months into a global pandemic that’s accelerated the adoption of new technologies faster than any other driver to date. In this blog, Tata Communications’ Sushil Nalawade, AVP – Americas, looks at what businesses have learnt so far – and what’s next as we navigate the new normal.

As countries begin to emerge from nationwide lockdowns, it seems as if we’re entering a more nuanced phase of the pandemic. But it’s one in which there’s still plenty of debate around what the future of the digital workplace will look like.

I’ve been speaking to some customers whose experience is that working from home has actually increased efficiency. For others, the very nature of what they do means they have to get back to the office or factory.

That’s why I was fascinated to hear first-hand accounts from 25 enterprise technology leaders at our summer roundtable, ‘Building Your New Digital Workplace Strategy’.

And while opinions differed around how far into the future this acute remote landscape will extend, there seemed little doubt that the pandemic has accelerated the move towards a new working environment that was – in many ways – inevitable.

“Instead of the new normal, we’re beginning to talk about the next normal. Where the pandemic was an accelerator for changes already well underway.”

Here at Tata Communications, we were well set up for a remote working model, with a distributed workforce already equipped with cloud-based tools and the necessary security processes for safe and effective home working. However, for businesses in other sectors, there was undoubtedly a more dramatic shift.

Enterprise technology teams across the world have done an incredible job in spinning up virtual capabilities to meet the needs of a remote workforce overnight.

Now though, tech leaders are revisiting their remote access technologies – re-examining configurations, and re-evaluating the governance around collaboration platforms, file sharing and information protection. As enterprises embrace the opportunities of the virtual workplace, we’re seeing a shift from survival mode to success mode.

Because as our roundtable panellists discussed, there are significant benefits for businesses that can pivot their infrastructure to support secure remote working beyond the current crisis.

This is something Visteon, who was on the panel too, has long recognised. The company’s agile, secure hybrid network – deployed and managed by Tata Communications – enabled Visteon to quickly adapt to pandemic priorities. The network could easily scale to support new working conditions, with a remote access solution based on our cloud-based security services. And because it’s a managed service, Visteon could stay focused on the evolving needs of its business and users.

The question of user experience is something we’re hearing from businesses on the panel and beyond. How do we ensure employees are (even more) productive in a new environment – while maintaining effective security and performance? And how can we continue to support our customers with a superior service that differentiates our offering?

On a purely fundamental level, network reliability is going to be critical. As is visibility over network operations and applications, so enterprises can act quickly to address any problem areas. This becomes even more mission-critical for the increasing number of businesses operating in a hybrid environment, and is leading IT teams to deploy more investigative tools to gain greater endpoint visibility – and therefore control.

Endpoint visibility goes hand-in-hand with endpoint security, and secure remote access was high on our roundtable agenda.

“With employees using personal devices to connect from home, endpoint security is now essential.”

The attack surface has grown exponentially. So, enterprises are beginning to consider all the ways in which their workforce is accessing the network – and putting in place targeted threat defence accordingly.

We talked a lot about how AI and machine learning can enhance productivity by automating business processes. And this is something the panellists were keen to harness to improve their security posture too. By using automation to assess alerts, security teams will have the visibility and context to focus efforts on the most pressing issues.

It’s a challenging time but it’s exciting too. The situation has created a climate – and appetite – for change that we really haven’t seen before.

From the very top, business leaders are realising the commercial advantages of a virtual workforce. So, like many of the panellists, I think a cultural shift has taken place whereby digital transformation will be driven from the top down. This opens up the opportunity to innovate and reshape every aspect of the enterprise environment.

As economies recover from the pandemic, businesses have the chance to redefine the way they operate – and make significant gains as a result. Whether it’s through the secure workplace solutions that support productive remote environments, or digital customer experience platforms that cater for the contactless economy, we’re supporting customers to become digital-first enterprises that can deliver secure connected digital experiences.

The tech leaders I spoke to are already pivoting their workplace strategy to enhance collaboration, productivity and security. They hail from a range of industries, each with different challenges and experiences to share.

Discover more about secure connected digital experiences in the post-pandemic world.

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Workplace bias is in the hot seat – how to use tech to eliminate it https://www.tatacommunications.com/blog/2020/10/workplace-bias-is-in-the-hot-seat-how-to-use-tech-to-eliminate-it/ Wed, 21 Oct 2020 01:30:35 +0000 https://www.tatacommunications.com/blog/?p=10231 Bias and discrimination in workplaces is still a problem across the world. In this blog post, Tata Communications’ Pathmal Gunawardana, Vice President – Americas, explores how tech such as AI can lead to a productive and inclusive work future. Workplace bias is a real thing for us. The future of work is officially here – brought on by the immediacy of a pandemic, nurtured over the past seven months of remote work. But changes in the workplace have been in the works for a while now, thanks to a new wave of employees reshaping work culture. Millennials’ influence on the...

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Bias and discrimination in workplaces is still a problem across the world. In this blog post, Tata Communications’ Pathmal Gunawardana, Vice President – Americas, explores how tech such as AI can lead to a productive and inclusive work future.

Workplace bias is a real thing for us. The future of work is officially here – brought on by the immediacy of a pandemic, nurtured over the past seven months of remote work. But changes in the workplace have been in the works for a while now, thanks to a new wave of employees reshaping work culture.

Millennials’ influence on the workplace is very employee-centric, and topics like company culture, reducing bias, and creating an inclusive environment are commonplace in HR departments now.

“Business priorities must shift accordingly to match employees’ heightened expectations, and these changes need to happen in tandem with the shift to remote work. Technology can help make both transitions seamless.”

But as well-meaning as organisations are, many could use a boost from technology like artificial intelligence to help them effect change without letting workplace bias to seep in. Here’s how different kinds of emerging technologies can help reduce workplace bias and build a strong culture in any organisation.

Using AI to your advantage

Building a diverse and inclusive workforce starts with people, and as companies scale, they need to focus more on hiring employees that contribute diverse points of view. An AI hiring system can help achieve this goal by analysing attrition patterns to identify changes that should be implemented to refine the hiring process. In this case, AI can help enhance the hiring department’s collaborative intelligence, in which humans and AI complement each other’s strengths.

“Combining people’s aptitude in leadership and creativity with machines’ speed and analytical prowess could help a company move the needle on its D&I goals, without burdening teams with endless administrative tasks.”

Cognitive diversity is as essential as ethnic or gender diversity in the workplace, which business leaders are starting to realise. AI can be used to challenge leadership’s decisions by asking thoughtful questions meant to inspire decision-makers to revisit the assumptions on which their decisions are based. Alternative points of view are vital to ensuring business decisions are sound, and until every boardroom reflects the world around it, a little nudge from an AI tool that urges a business leader to consider a different perspective is welcomed.

Another way AI can help reduce bias is by identifying cultural sensitivities in the tone of voice and diction. AI can easily navigate communication in multiple languages to facilitate seamless interactions between teams around the world, even pointing out gender-based or potentially offensive language that could get “lost in translation.”

Internet of everything… including hiring

Internet of Things (IoT) devices can help employees and employers stay connected, even while working remotely. IoT can be used to track information in real-time and provide actionable insights about how employees can streamline and improve their work.

For frontline employees still going into the office, IoT solutions can help keep them safe.

“IoT-enabled SOS or panic buttons can be used to help employees during critical situations, or even identify work-related hazards before they’re a direct threat to employees.”

As workers are blending their work and personal time more than ever, there’s a great opportunity for IoT devices in smart desks to improve employee well-being, starting with posture. Sensors and software solutions can automate simple tasks at work, and that information can be used to drive operational efficiency.

Stay curious

In an increasingly competitive business climate, COVID is quickly separating the innovative from the antiquated. Before implementing AI or IoT as a quick fix for business issues, make sure your organisation has instilled a culture where employees are asking questions and sharing ideas with leadership to ensure you’re constantly innovating. Business leaders need to spearhead this change from the top to encourage diverse opinions that will ultimately keep a business nimble and competitive.

Leaders can do this by providing employees access to continued education in their field, and giving them resources to practice new skills. Especially as AI is transforming certain job roles, employees will value the opportunity to change and adapt along with this transformation. Not only will this help close the skills gap that is growing rapidly, but it will foster employee loyalty and inspire new ideas. 

Ultimately, new technology is nothing without the culture and dedication from leadership to back it up – especially when it comes to a topic as important as reducing bias in the workplace. Tools like AI and IoT are important pieces of the puzzle that can accelerate a business’ goals, but they can’t do all the heavy lifting. Top-down buy-in is the make or break for businesses aiming to stay ahead of the curve, especially during these tumultuous times.

Discover more about how a diverse workforce is the key to creativity and innovation.

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Delivering the best customer experience in adverse pandemic conditions https://www.tatacommunications.com/blog/2020/08/delivering-the-best-customer-experience-in-adverse-pandemic-conditions/ Wed, 26 Aug 2020 01:30:37 +0000 https://www.tatacommunications.com/blog/?p=10045 With the global crisis caused by Covid-19, enterprises shifted their focus on ensuring employee safety, business continuity & employee productivity, and we saw the emergence of new yardstick for customer experience (CX). In this blog, Rahul Mathur, Global Head of Customer Experience at Tata Communications, focuses on the new digital transformer – ease of doing business from home – and how it’s changing the entire business ecosystem. While countries are gradually easing the lockdown, past few months have been very challenging for enterprises. The situation forced some foundational shifts in how companies look at their business models and how people...

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With the global crisis caused by Covid-19, enterprises shifted their focus on ensuring employee safety, business continuity & employee productivity, and we saw the emergence of new yardstick for customer experience (CX). In this blog, Rahul Mathur, Global Head of Customer Experience at Tata Communications, focuses on the new digital transformer – ease of doing business from home – and how it’s changing the entire business ecosystem.

While countries are gradually easing the lockdown, past few months have been very challenging for enterprises. The situation forced some foundational shifts in how companies look at their business models and how people collaborate and work with each other. A recent report from McKinsey estimates that the pandemic ushered in the equivalent of a five-year leap in digital adoption – in just eight weeks. And there’s no turning back. Additionally, the survey showed that 75% of people using digital channels for the first time will continue even when this pandemic is over.

Here at Tata Communications, we focused on making business easier from the get-go and it was critical for us to focus on the employee experience (EX). Within just two weeks, 98% of our global workforce was enabled to work from home (WFH), so they could work safely and still be productive.

At the same time, as many companies initiated their business continuity plans, reliable delivery was paramount. Enterprises urgently needed solutions to be up and running in very short timeframes. We were able to meet the tightest deadlines required to deliver critical services.

“Immediately after the lockdowns, many of our enterprise customers were asking how to enable WFH effectively. Our teams did a phenomenal job of helping thousands of users and more than 150 enterprise customers to work from home securely and seamlessly.”

Security plays a key role in ensuring seamless digital transformation of organisations and true borderless growth. Cybercriminals were out to make the most of the WFH vulnerabilities. United Nations executive Izumi Nakamitsu said that there had been a 600% increase in cyberattacks during the pandemic. Over any device and at any location, you need to make sure your colleagues are equipped to cater to customer needs and are able to access critical data safely and securely.

This secure access then needs to be backed by an agile and robust network to ensure interaction is secure, scalable, collaborative, smooth and delivers a higher customer experience (CX). At Tata Communications, it’s our job to make that happen, quickly and easily.

Take the contact centres, where knowledge workers need to access sensitive data in real time and also maintain a richer and more engaged experience for their customers. To ensure a superior digital experience in this new contact-less world, our overall solution harnessed two-factor authentication (2FA), Unified Threat Management (UTM) and seamless collaboration across the ecosystem backed by an agile Zero Trust Network solution optimised to enhance our clients and their end user experience.

Leveraging our industry leadership position, we have introduced Secure Connected Digital Experience (SCDx), a new proposition for enterprises to ensure business growth in a post-COVID world. With SCDx, we enable enterprises to meet the growing, worldwide demand for new ways of operating, which includes far higher levels of working from home, rising security risks, a shift to digital commerce and more contactless experiences for employees, customers and supply chain partners.

Today, digital Experience (DX) is one of the key considerations across industries.   Technology is playing a pivotal role in supporting the travel sector, especially aviation industry with no-contact, smooth and efficient processes. e-Medic consultation is on the rise, and is not just about reviewing reports but about live tracking as well. More and more businesses are rapidly evaluating new models to reap benefits e.g.  automobile industry is assessing phygital (physical + digital) sales channel starting from digital lead generation, virtual car specs and performance tours/demos etc., enabling a seamless experience for employees and customers.

Retail outlets are also looking for smoother and faster operations by deploying AI and AR mapped with buying history to assist faster turnaround. And all this is challenging the status quo. It’s a paradigm behavioural shift for each and everyone in this digital ecosystem.

“Our pandemic experience shows that to ensure a long-term and sticky relationship with customers, the solutions you offer have to be easy to use and deploy, align to the customers’ business goals and deliver richer experience.”

Remote working can make doing business easier and enhance the experience. This was recognised by majority of 200+ participants of one of our events, where they voted our collaborative platform to be more effective than similar face-to-face activities. We were able to attract a larger audience due to the virtual set up, and features like multiple virtual break out rooms etc. made collaboration and discussion highly effective.

“By making sure digital channels are welcoming and easy to use, while being scalable, reliable and secure, an enterprise can enhance the experience of employees, customers, and partners and the way they all interact with each other, to stay ahead in times of crisis and beyond.” 

From now on, every business will need that secure connected digital experience to deliver the very best possible employee as well as customer experience.

To know more about how you can harness the new emerging technologies to deliver solutions for the digital-first world, visit our Secure Connected Digital Experience page.

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Connected vehicles and security of data https://www.tatacommunications.com/blog/2020/08/connected-vehicles-and-security-of-data/ Tue, 18 Aug 2020 01:30:18 +0000 https://www.tatacommunications.com/blog/?p=10027 Every part of the automotive value chain is being digitised and automated to drive efficiencies and deliver superior customer experience. In this blog, Tata Communications’ Nick Mavrokordatos, Associate Director – Mobility & IoT, explores how data will play a key role in the evolution of the industry. The automotive sector is undergoing significant evolution with almost every car manufacturer looking to make the driving experience of its customers similar to the ones we see in sci-fi movies. Although we are still not sure when the first level 5 self-driving car will be on the roads, connected cars are already an...

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Every part of the automotive value chain is being digitised and automated to drive efficiencies and deliver superior customer experience. In this blog, Tata Communications’ Nick Mavrokordatos, Associate Director – Mobility & IoT, explores how data will play a key role in the evolution of the industry.

The automotive sector is undergoing significant evolution with almost every car manufacturer looking to make the driving experience of its customers similar to the ones we see in sci-fi movies. Although we are still not sure when the first level 5 self-driving car will be on the roads, connected cars are already an everyday reality – many just don’t realise it.

In a fairly short time, our cars have gone from being inanimate bits of metal to four-wheeled infotainment systems, parking assistants, and virtual mechanics. While unknown to many, these are connected cars. They provide crucial digital services and collect data along with it. And this demand for connected vehicles only looks to grow with Gartner predicting that there will be more than 740,000 autonomous-ready vehicles in the global market by 2023.

Yet, in-line with the growth of connected cars is the rise in probability of data breaches and cyber-attacks on everything related to the cars. While there are currently very few known serious cyber-attacks targeting vehicles in the UK, there are several privacy and security vulnerabilities that automotive manufacturers and customers must be aware of when engaging with the new age cars.

Facing down security vulnerabilities

While the number of cyber-attacks on vehicles in the UK may be few and far between, globally the numbers are growing. This is because, as with any connected device, security flaws do exist, and they can be taken advantage of. These flaws are compromising both the physical security of the car and the valuable data these vehicles produce and transmit to manufacturers and service providers.

One famous example of this was back in 2015 when two hackers (and security researchers), Charlie Miller and Chris Valasek hijacked a moving jeep with a Wired journalist in the seat and drove it off the road. Fiat Chrysler recalled 1.4m vehicles in response. Although less dramatic than being driven off the road, Mercedes-Benz users found their connected car app was pulling information from accounts not their own due to a coding flaw.

“Haulage vehicles too are becoming increasingly connected and the opportunities here are perhaps even greater than those in the consumer space.”

For instance, lorries using V2X technology (vehicle-to-everything) will be able to speak to depots about their exact whereabouts, traffic conditions and state of their cargo – all invaluable information for those in the trade. What this also means is that hackers could compromise vehicles with precious cargo, rerouting them into the wrong hands.

As V2X communication becomes more widespread, cars will share data with traffic management and parking control systems, hazard warning systems and emergency services, plus infotainment services. And with vehicles constantly sending and receiving information in order for these services to operate effectively, the hugely increased number of access points and transmissions puts data at greater risk than ever.

Safeguarding personal data

“These services demand the use of sensitive personal data, from payment information to confidential insurance details, meaning a ‘chip to cloud’ approach to security must be adopted.”

This in turn, involves safeguarding data at every point of its journey between the car and network, while every connected component onboard the vehicle must form part of a ‘community of trust’.

The most effective way to do this is by using a global private mobile network to underpin the ecosystem. This allows much more secure and reliable control over data capture and management capabilities, so that manufacturers, dealers and service centres can offer better, more tailored services to their customers, while giving the organisation more control over the performance of the network.

“Combined with the use of embedded SIM (eSIM) technology this also makes critical software updates easier to roll out, which in itself has security benefits that shouldn’t be underestimated.”

While over the air (OTA) updates can be carried out without needlessly disrupting the driver or requiring a trip to the dealership, car owners should also be given full control over the data stored locally on their vehicles. Digital identity solutions can be stored on the SIM, ensuring that only trusted communities have access to data. Moreover, these trusted communities do not have access to all the data – they can only access the data set that is necessary for them.

As the automotive industry continues to look at ways to innovate, data will play a key role in this. It is important that the data stays safe and is processed in a secure manner. With the rise in the threat of security breaches, car manufacturers must take the right precautions to assert control over their vehicles and safeguard the data in their possession. End-to-end secure connectivity and trustworthy platforms are need of the hour.

Discover more about how privacy and security can be ensured in the age of connected cars.

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New normal or new dawn? https://www.tatacommunications.com/blog/2020/07/new-normal-or-new-dawn/ Fri, 31 Jul 2020 01:30:46 +0000 https://www.tatacommunications.com/blog/?p=10001 The COVID-19 pandemic has forced businesses and individuals across the world to adapt to a ‘new normal’. In this blog, Tata Communications’ Pathmal Gunawardana, Vice President – Americas, explores how the global crisis has impacted Tata Communications and other major tech companies. As I start writing this, even after months into the global pandemic, I still imagine readers sitting at a desk in some corporate office when, in fact, you might be in your garden, sitting room, patio, city apartment or anywhere. “Change is as good as a rest” they say. However, most of us this year have been forced...

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The COVID-19 pandemic has forced businesses and individuals across the world to adapt to a ‘new normal’. In this blog, Tata Communications’ Pathmal Gunawardana, Vice President – Americas, explores how the global crisis has impacted Tata Communications and other major tech companies.

As I start writing this, even after months into the global pandemic, I still imagine readers sitting at a desk in some corporate office when, in fact, you might be in your garden, sitting room, patio, city apartment or anywhere.

“Change is as good as a rest” they say. However, most of us this year have been forced to squeeze a two-year digital transformation roadmap into just two or three weeks!  No super-computers or complex statistical models were prepared to predict what we are currently going through.

Take my position – before this crisis, my job entailed travelling at least 80% of the time. But this year, my family has probably seen me more than they’ve seen me for last 15 years. It’s a big change. It is great – except I am also aware of invading my family’s territory. Sometimes, I’m in the living room or at the kitchen counter where the kids come in and out – it’s an invasion of their private space. It’s a dilemma, but it means learning to adapt to the new normal. There is no turning back – we are at a pivotal moment in time of transition. Luckily, adapting is one of the things we humans excel at.

If that sounds too rosy, I’m sure you know, it isn’t. Learning to adapt doesn’t come easy, it requires innovative solutions, behavioural changes and above all an attitude to embrace change. Customer intimacy, industry events and roadshows, signing contracts before witnesses, etc. are examples. So, what about the overall impact on Tata Communications?

At first, it looked like the business world was clearly divided into two camps: businesses like hospitality, travel and entertainment, that were affected by social isolation, and those like social media, collaboration, cloud, and networking, that were booming. In those terms, our business has remained fully functional and our teams continue to work tirelessly to minimise any effect that the COVID-19 situation has had on our operations while maintaining our service level agreements.

From an operational point of view, we go with annual contracts, so we do not suffer rapid churn such as sudden customer cancellations in immediacy. However, we do have some customers asking for extended payment terms, re-term contracts to adapt to reduced staff and bandwidth, given the unforeseen impact caused by the pandemic on their business. As with any good partners, it’s good business practice to respect such requests and find a win-win solution. We have customers across hospitality, aviation, manufacturing, and automotive sectors that have faced a slump, and that obviously has an impact on our business too.

“As a digital ecosystem enabler, we also provide a broad range of collaboration services for remote workforce, enabling cloud, network, security services – and that part of the business is doing very well.”

The good news with Tata Communications is that along with the diverse portfolio of solutions to serve evolving needs of our customers, we have a distributed workforce worldwide and our customer service team is spread across different locations for maximum global coverage. Most of our employees are fully equipped to work from home, leveraging mobile devices and cloud-based tools, and supported by specific security processes and policies for remote working.

As regions across the world ease restrictions, we are cushioned by our widespread geographical and vertical market footprints. Telecom is a universal need. The regulatory dynamics could well change depending on social and political developments, and we will have to work through those changes.

“Ultimately, our core value proposition is anchored on customer centricity that supports customers in their digital transformation journey by enabling a holistic digital ecosystem that gives them a competitive edge in the market.”

So, in my eyes, the social, economic and political landscape may evolve but, as long as our solutions and value proposition remain strong and our customer service superior, I don’t expect major disruption to our business.

These questions have been high on my agenda since I was invited to a fascinating NetEvents Inter@ctive CIO round table discussion, chaired by IDC analyst Brad Casemore, on ‘How Networking and Collaboration Support Business Resilience and Continuity During and After Times of Crisis’.

The discussion began with interesting data points from Brad, showing what the market expected to be the key investment areas post COVID. Not surprisingly, the Cloud rode high. More significant was the changing role of working from home. Before the crisis, over 90% said less than a quarter of their work had been from home, and that fell to less than 10% since lockdown. That was hardly surprising as a response to lockdown regulations.

“What was surprising was the expectations for 2021: IDC’s research indicated that only about 40% are still expecting less than a quarter of home workers, whereas nearly as many reckoned on up to 50% workers at home, and a significant number of companies estimated more than three quarters of their employees would be working from home.”

What was encouraging among the other speakers on the discussion (seven CIOs from major tech companies) was how well they had all managed the crisis. You might have a picture from media headlines, of a business world knocked senseless by the impact of the crisis. In fact, most of the participants had already weathered severe crises of one sort or another – bushfire, hurricanes, market collapse – and had come out of it having learned sound lessons of crisis management and being prepared, of having something in reserve for the unexpected. I have already mentioned humanity’s superb ability to adapt.

Another common factor was the recognition of the importance of a ‘human-first approach’. When the pandemic struck, there were two parallel considerations: employees, and customers. The general business expectation is that ‘the customer comes first’, but in this case, the first priority was to protect and prepare the workforce. As one person put it, “If you take care of your people, they’ll take care of your customers.”

However, the new normal, as turns out, will have many faces. I wish I could write more about that very valuable discussion, but instead, I recommend that you listen to it yourself, because it covered a very great deal of ground in just over an hour. You can watch the recording of the event here.

NetEvents Inter@ctive CIO round table discussion on ‘How Networking and Collaboration Support Business Resilience and Continuity During and After Times of Crisis was organised virtually on 23rd June 2020. The panelists were:

  • Analyst Chair: Brad Casemore, Research Vice President, Datacenter Networks, IDC
  • Pathmal Gunawardana, Head of Americas, Tata Communications
  • Russ Currie, Vice President, Enterprise Strategy, NETSCOUT
  • Bill Miller, Chief Information Officer, NetApp
  • Christina Kite, Vice President, Global Business Strategy & Analytics, Oracle
  • Dan Krantz, Vice President, Chief Information Officer, Keysight Technologies, Inc.
  • Kevin Herrin, VP, Infrastructure Platform Engineering, Dell Technologies
  • Veresh Sita, Chief Digital Information Officer, F5 Networks

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Why HR should spearhead upskilling for the next industrial revolution https://www.tatacommunications.com/blog/2020/07/why-hr-should-spearhead-upskilling-for-the-next-industrial-revolution/ Thu, 16 Jul 2020 01:30:35 +0000 https://www.tatacommunications.com/blog/?p=9979 The age of automation is drawing ever closer and the pace of innovation continues to speed up, with disruptive technology taking on a bigger role in our work lives. Following World Youth Skills Day, Tata Communications’ Ina Bajwa, Head – Learning & Development, explores why HR officers need to start spearheading reskilling and upskilling initiatives. The fourth industrial revolution is coming, and it will see disruptive technologies and trends change the world of work, and our place within it. And with some predictions estimating automation will replace up to 40% of jobs over the next 15 years, the fundamental nature...

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The age of automation is drawing ever closer and the pace of innovation continues to speed up, with disruptive technology taking on a bigger role in our work lives. Following World Youth Skills Day, Tata Communications’ Ina Bajwa, Head – Learning & Development, explores why HR officers need to start spearheading reskilling and upskilling initiatives.

The fourth industrial revolution is coming, and it will see disruptive technologies and trends change the world of work, and our place within it. And with some predictions estimating automation will replace up to 40% of jobs over the next 15 years, the fundamental nature of what a career is will have to change.

HR departments are on the front lines of this shift. And through thoughtful, people-focused initiatives, they can start to transform this disruption into a positive for workers and their organisations – but only if they act quickly.

Be proactive about the future of work

An estimated 140 million people will need to be retained in just the next three years due to AI enabled automation, according to a recently-released report by IBM. The future of work is no longer some blurry, shifting mirage down the road – it’s real and it’s here.

This is why digital transformation is the top of every business’ agenda. They’re all finding new ways to actively optimise their business processes, improve their user experiences, and become more agile.

However, fewer companies realise reskilling initiatives are an equally important part of their digital transformation journey. Because just as automation is replacing jobs, it’s also widening the digital skills gap.

For instance, the world is in pretty dire need of cybersecurity experts. We have seen a global spike in the number of cyberattacks, phishing attempts in India alone have gone up by 667 percent.

In just nine months, Hong Kong lost more than HKD$2.2 billion (€255 million) to 9,000 cyber-attacks. And it’s a similar story around the world.

At the moment, enterprises generally deal with these kinds of concerns by hiring new, skilled staff. But the demand for these professionals will only continue to grow, so finding ways to retrain existing staff will eventually become the norm.

“Your staff is and will always be your most valuable asset. Helping them grow and evolve with the times will not only save you money and resources in the long run, but forge organisational loyalty at a time when that’s hard to come by.”

Tata Communications Learning Academy

We considered all of this when we decided to take our learning and development journey to the next stage by introducing Tata Communications Learning Academy (TCLA).

As part of our new strategy, we wanted to make sure we provided our employees with the same consumer grade experience we do to our customers. We wanted the new platform to become the primary learning interface for all our employees – a one-stop-shop for all learning and skill development – reskilling, upskilling and cross-skilling needs.

We had to keep in mind that everyone has different ways and styles of learning. While we already clocked 87,000 learning days at the end of March this year, with 90% of the learning taking place via digital modes, we enriched this further by offering 100+ customised pathways to our employees on themes that were topical in our company. The custom-curated learning content was compiled from multiple sources and followed different learning formats – digital courses, articles, videos, podcasts, and books – available on-the-go via web and mobile versions.

“So, when the lockdown was announced, for instance, we were able to leverage TCLA to encourage our staff to further boost their skills while they worked from the comfort of their homes. In addition, we could easily reach out to them with learning nuggets they needed to know about dealing with working from home during the pandemic.”

It took the right tools, technology and environment, along with the consideration of all the different cultural and regional nuances. But in the end, we were able to make the platform intuitive enough to provide an enhanced learner experience, foster a culture of continuous learning and ensure employees always felt updated.

So, whenever an employee wants to dedicate their time to developing themselves with a certain skill, the TCLA is always there to support their individual requirements.

Building a workforce fit for the future

Since the Covid-19 pandemic shook up the world, we’ve seen numerous news stories of organisations announcing pay cuts and layoffs. Similarly, many businesses have had to accelerate their digital transformation projects in order to survive.

“We believe including the learning and development strategy in the overall digital transformation efforts will give employees their best chance at surviving this changing world.”

Because we all know how quickly things can change. Employees now know that not only can their job disappear overnight, but so can their place of work, and even their entire industry.

Having learning and development opportunities available means employees gain flexibility in terms of the value they can provide. This in turn gives employers greater flexibility as to where they can assign workers within the business. For example, it may make it possible to move an employee to a different, understaffed department instead of laying them off.

The series of lockdowns also gave people time to think about what future they want. Industrious HR functions should be actively promoting upskilling or reskilling with employees, not only for their current job, but for their next role – in the same function or a completely new one.

Make the continuous quest to learn, train and develop part of your organisation’s DNA. Not only will it make you more attractive to new talent, but it will put you in the driver’s seat as you can align learning solutions with overall business strategy.

It takes a willingness to understand learning requirements at an individual and team level. It will require constant feedback on existing and future content and continuous dialogue to improve the entire learning experience and outcomes.

The future we thought of is already here. If you start today, you’ll be ready for the future that lies ahead.

Discover more about how a diverse workforce is the key to creativity and innovation.

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How the media industry can re-define itself amidst the pandemic https://www.tatacommunications.com/blog/2020/07/how-the-media-industry-can-re-define-itself-amidst-the-pandemic/ Tue, 14 Jul 2020 01:30:17 +0000 https://www.tatacommunications.com/blog/?p=9967 For the last few months, lockdown measures introduced to stem the spread of Covid-19 have had many of us grounded in our homes trying to find new ways to amuse ourselves. In this blog, Tata Communications’ Dhaval Ponda, Global Head of Media and Entertainment Services, explores how the media industry can use this opportunity to start a new chapter in entertainment. Most of us have turned to our TV sets and digital platforms for entertainment during the pandemic. 87% of US consumers and 80% of UK consumers revealed that they’re consuming more content than ever before, according to a recent...

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For the last few months, lockdown measures introduced to stem the spread of Covid-19 have had many of us grounded in our homes trying to find new ways to amuse ourselves. In this blog, Tata Communications’ Dhaval Ponda, Global Head of Media and Entertainment Services, explores how the media industry can use this opportunity to start a new chapter in entertainment.

Most of us have turned to our TV sets and digital platforms for entertainment during the pandemic. 87% of US consumers and 80% of UK consumers revealed that they’re consuming more content than ever before, according to a recent report from Global Web Index.

Many in the media and entertainment (M&E) industry have enjoyed a sudden and significant uptick in customers as a result. Netflix, for example, saw a 15.8 million net increase in its global subscriber base, doubling what it and Wall Street had predicted for that quarter. However, the reality is, until a cure or vaccine is found and deployed worldwide, social distancing will be the main line of defence against the virus. This means content creation strategy has to change for many traditional M&E organisations.

Most of what we watch on traditional and digital entertainment channels – from BBC dramas to Premier League football – relies on hundreds of cast and crew members, as well as a live audience at times. These conditions make social distancing measures more than challenging.

But because we’re all experiencing the current situation together, viewers have been responding positively to clever and inventive new ways of delivering content.

“The M&E industry has a rare opportunity to reflect and adapt their business models for a new era in entertainment – we need to revolutionise our approaches to customer experience management, demand planning and revenue generation.”

As with most modern business challenges, digital transformation with an ecosystem of agile, secure and fast technologies is the answer.

Remote production

While the whole M&E industry has been hit particularly hard by lockdown restrictions, live sports and live entertainment events have been the most affected.

With so much demand for content, people in the M&E industry are doing their best to bring content to viewers while working from home. As such there have been many attempts to pivot to a remote production model. While majority of the live content still require a skeleton crew on location, most of the work is done by remote workers.

For example, many talk show hosts are now broadcasting from their living rooms. They’ve swapped out their huge crews, live bands and laughing audiences for their spouses and children and are talking to their celebrity guests over video chat.

In the sports arena, football bodies such as the German Bundesliga league and South Korean K league have gained a lot of attention in their attempts to resume “closed-door” games. Although even with no audience and smaller crews, players and crews still have to be cautious, and are subjected to numerous Covid-19 tests.

It might look simple enough, but more goes into remote production than meets the eye. Live action has to be captured perfectly before being seamlessly (and quickly) transferred to the central studio of the broadcaster. That’s where the rest of the team and equipment are present to edit the raw content and send it for production.

But by virtualising the entire environment and using media orchestration on the cloud, teams can create cloud-based content workflows that allow content creators and stakeholders to manage the video production chain end-to-end, remotely.

“By migrating to cloud, remote teams can integrate and automate their usual workflows tasks such as file delivery, transcoding videos for OTT platforms and frame-accurate editing seamlessly in virtual environments – without having to transfer feeds between physical workstations.”

The rise and rise of eSports

Other than remote production, an interesting direction many sports franchises have gone in is the eSports route. In April, the NBA (one of the first high-profile organisations to suspend activity due to Covid-19) hosted a players-only virtual basketball tournament.

Huge stars such as Kevin Durant and Spencer Dinwiddie played ‘NBA 2K’ against each other live on ESPN. Not only did the tournament keep sponsors, broadcasters and fans happy, the winner received $100,000 for a Covid-19 related charity of their choice.

However, just because eSports are social-distancing-friendly, doesn’t mean there aren’t many factors to consider for M&E organisations. The tournament still required multiple cameras, cutaways, reactions and commentary that needed to be captured and edited in real time.

So, eSports on broadcast television require robust digital broadcast infrastructure and connectivity capabilities – something not all M&E firms are equipped for.

When it comes to eSports, organisers need to focus on:

  • Low latency streaming solutions: This is especially important when you’re hosting live competitions with players in different geographies
  • Decentralised cloud gaming: This allows you to host games in multiple locations without needing to install expensive hardware in each spot

Necessity is the mother of invention

The ideas and innovations found now will have significant effects on the M&E industry long after this pandemic is over.

“I believe around 75% of broadcasters will look at adopting remote production post-coronavirus. The benefits of less travel will become both a money saving strategy for firms and a perk for employees, all while also being good for the environment. And the money firms save can then be reinvested back into their digital transformation journey.”

As for right now, every M&E firm’s first priority should be migrating their workflows to cloud. Aside from making their content accessible anywhere, some modern cloud services give companies access to AI-enhanced metadata that will improve their customers’ experiences through features like personalised and multilingual content.

Investing in these tools today will all go towards making the M&E industry more flexible and future-ready, geared-up for a new era of entertainment.

Discover more about how businesses need to rethink their strategies post-pandemic.

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The new normal pushed us towards inevitability https://www.tatacommunications.com/blog/2020/07/the-new-normal-pushed-us-towards-inevitability/ Thu, 02 Jul 2020 01:30:50 +0000 https://www.tatacommunications.com/blog/?p=9906 The COVID-19 pandemic has completely transformed the way we live our lives, putting technology at the forefront of everything we do. Tata Communications’ Associate Vice President, Vaneet Mehta, discusses how our reliance on technology has made us think more deeply about the role of digitisation and gives us a preview of what life might be in the future. Contagion, a 2011 US thriller film about a spreading pandemic is so relatable today. No one ever imagined that this would seem so real today. If someone told you that in Jan 2020 Mumbai, New York, Tokyo, Beijing, and other such bustling...

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The COVID-19 pandemic has completely transformed the way we live our lives, putting technology at the forefront of everything we do. Tata Communications’ Associate Vice President, Vaneet Mehta, discusses how our reliance on technology has made us think more deeply about the role of digitisation and gives us a preview of what life might be in the future.

Contagion, a 2011 US thriller film about a spreading pandemic is so relatable today. No one ever imagined that this would seem so real today. If someone told you that in Jan 2020 Mumbai, New York, Tokyo, Beijing, and other such bustling cities would have empty streets by April, would you have believed them? It is rightly said that tough times get the best out of us. Today, we all have closely witnessed the disruption in our work and social lives. Interestingly, knowingly, or unknowingly we have been on the receiving end of more digitisation in the last couple of months as ever compared to the years before.

COVID-19 has joggled mankind to think differently and innovate within their boundaries.  Although few industries are hard pressed due to closures and quarantining, the crisis has pushed work-from-home and other digital approaches to be the new normal, overnight. While COVID-19 has threatened in more ways than one, it is almost giving us a preview of an inevitable future where digital maturity leads the way.

5 silver linings from the new normal:

Renewed Business Continuity – Increasing number of companies today are evaluating the possibility of shifting work from home as the new norm, given the operational cost-effectiveness and increased productivity. One of the major learning from COVID-19 induced situations has been the emergence of seamless borderless growth. Companies are at an opportune juncture to analyse and understand how they can empower their distributed workforce to collaborate better. A right step in this direction today will safeguard the growth of the company in the long run. Organisations need to evaluate, design, and deploy the right mix of Cloud, Security, and other collaboration tools to succeed. Collaboration and unified communication tools can enable businesses to connect with both employees and partners at any time and from anywhere and if done correctly, it will provide a secure platform as well. This holds the potential to reinvent operational models in a post COVID world.

Uninterrupted Customer Experience While COVID-19 has disrupted businesses, customers reliance on services have only increased. During times of crises customers seek guidance and support from their trusted brands more than ever. Rising to the occasion, brands across sectors, even with many constraints are delivering a superior and uninterrupted experience to the customer digitally. They continue to be dynamic to the new needs during this time of uncertainty. For example, currently both a salesperson and a customer are sitting in their comfort zone and enabled by video connect, allowing a seamless familiar relationship experience to take place. This is possible in sectors like retail, banking, and healthcare.

“Growing customer interaction and the need for automation have led to an innovation of conversational bots which are a confluence of technologies like voice recognition, natural language processing and artificial intelligence.”

Companies are also looking at how technologies like Artificial Intelligence and humans can work side by side to solve customers’ problems with efficiency and speed.

Reimagined Health and Safety – The pandemic has disrupted the health and safety sector significantly with customers developing digital habits on account of social distancing. There has been a surge in adoption of digital health solutions. Masses have changed their usual habits and are open to considering Telehealth consultation and video appointments to ensure safe distancing and staying healthy at the same time. Progressing from telehealth is the inclusion of Internet of Things (IoT) enabled devices to execute digital diagnostics.

Hospitals worldwide are experimenting on it, as remote monitoring particularly in the case of elderly and critical circumstances can provide early guidance. Furthermore, IoT enabled wearables and devices will be instrumental as the workforce returns. For instance, monitoring of vitals such as body temperature and heart rate, enable social distancing with proximity alerts and also showcase movement history through contact tracing solutions. As an extension, governments globally are planning to leverage IoT solutions for optimum usage of resources driving smart cities.

Learning and upskilling – The circumstances forced us towards practicality. One where we came out of the classroom mindset and broadened our horizons with the same learnings but now digitally. Right from junior classes to eminent business institutes are running lectures on cloud. The number of webinars and video conferences during this short period have also increased two-fold. Simultaneously, enterprises are also relaying their learning and development programs in the same manner. It is now easier and more flexible to learn than ever before.

Remote Production – As most of the global population self-isolates at home, media consumption levels have gone through the roof. According to a recent report from Global Web Index, 87% of US consumers and 80% of UK consumers revealed that they are consuming more content than ever before.

“The media & entertainment industry is a good example of how segments across the world are trying to find new ways to continue. With remote productions, fan-less stadiums hosting games can broadcast live feed with the teams sitting in another part of the world.”

Remote production is being looked as a solution across media and entertainment industry, not only for its cost effectivity but as an active part of business strategy to resume production post COVID.

The benefits of digital transformation initiatives just does not stop at the company level, the drop in travel has revealed momentous reduction in air and water pollution around the world. A large shift is noticed at the consumer end as well, with their increasing expectations of 360 degree digital services. This ease and comfort experienced at all levels is giving us a glimpse of a digitally empowered sustainable tomorrow.

Find out more about how COVID-19 is transforming the way we work and live.

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Post COVID-19 – Reimagining the value chain with IoT https://www.tatacommunications.com/blog/2020/06/post-covid-19-reimagining-the-value-chain-with-iot/ Wed, 24 Jun 2020 01:30:15 +0000 https://www.tatacommunications.com/blog/?p=9887 COVID-19 has been a Black Swan event of unimaginable magnitude, and businesses have been forced to adapt and adopt new technologies in the pursuit of business preservation. In this blog post, Tata Communications’ Alok Bardiya, Head – Internet of Things (Business Unit), explains how the Internet of Things (IoT) has emerged as a formidable and the most viable solution as we reimagine the future of work, to ensure business continuity and uphold employee safety. As India rallies and we move past the initial response phase, we now face a different kind of challenge. While staging India’s back to business strategy,...

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COVID-19 has been a Black Swan event of unimaginable magnitude, and businesses have been forced to adapt and adopt new technologies in the pursuit of business preservation. In this blog post, Tata Communications’ Alok Bardiya, Head – Internet of Things (Business Unit), explains how the Internet of Things (IoT) has emerged as a formidable and the most viable solution as we reimagine the future of work, to ensure business continuity and uphold employee safety.

As India rallies and we move past the initial response phase, we now face a different kind of challenge. While staging India’s back to business strategy, we are not only saving lives but now need to save livelihoods.

Cloud usage and remote collaboration witnessed accelerated adoption equivalent of a few years in a matter of a few weeks, as they powered work from home seamlessly. Similarly, as we graduate to the next phase and attempt emerging out of our homes in a staggered manner, we will need to rely on a different set of technologies to assist us.

Before we move towards the technology, we must assimilate the sea-change in philosophy that has erupted. Work from home will probably come out as a mainstay as compared to its fringe and good to have status earlier. As we absorb and align to this industry wide change in philosophy as the new normal, we must take lessons and apply it to the next phase at hand. Just like cloud and collaboration tools powered remote working, IoT can power our back to business. Hence, we must not view the solution as a temporary bridge to resume operations but understand it from a holistic long-term perspective to realign the way we operate.

Let’s take a look at the manufacturing units that have resumed crucial operations are now facing the challenge of keeping their employees safe and businesses solvent. To navigate this, manufacturers are establishing risk mitigation programs and redesigning their shop floors with fewer workers to reflect the staggered shifts and working around the principles of physical distancing.

“This process has accelerated the curiosity towards solutions that can be the guiding light on productivity, safety, energy management, automation and even predictive and remote maintenance.”

While IoT will address all of the above, reimagining our back to business does not just stop there. More than the obvious analytics led efficiencies offered by the technology, businesses will be better suited to drive meaningful change if they fully absorb the philosophy that IoT will bring in. What does that mean? It means a cultural change at a pan organisational level, where old systems must give way to newer mind-sets driving new business values. It means realising the opportunity to build an industry 4.0 environment with a connected ecosystem where various processes, departments and machines can communicate with one another. Beyond businesses, as good governance makes headway, city wide adoption will see solutions like smart metering, smart lighting become mainstream to drive sustainability.

Business continuity with IoT

Many business leaders view IoT as a critical lever, one which if integrated correctly will not only ensure a safe and secure return to work, but also birth recurring dividends in the years to come. For instance, consider the supply-chain hindrances visible with shortages of essential supplies and empty supermarket shelves. The backstory reveals the global supply chain disruption, production slowdown, and shortage of raw materials and sub-assemblies.

In this scenario, IoT can facilitate a real-time view of production programs, inventories, and expected delivery times between all supply-chain participants while mitigating supply chain risks. Signals from connected machines supported by geolocation tags can offer insights on the status of raw materials in the factory and the location of the upcoming supply.

These insights can also help organisations implement a holistic approach to optimise production, inventories, and transport utilisation.

“Analytics coupled with algorithms on asset conditioning will optimise machines settings and adjust production schedules to integrate any change in demand or supply-chain disruption.”

Securing the Employees and the Workplace

Against this setup, IoT outshines at driving vigilance with connected sensors mapping the working environments. These sensors can monitor and analyse everything, from the well-being of employees to factory infrastructure, equipment, and location.

In this context, it is important to make note of another philosophical change. The goal of automation today has shifted from ‘Doing more with less’ to ‘Sustainability and smooth operations. Wearables, such as smart watches can be combined with environmental sensors to monitor employees’ safety as well as the environment, they are working in. By tracking physical fitness, such as heartbeat and skin temperature, sensors help in early detection of potential problems and health conditions, basis which employers can take the necessary preventative action. In a hypothetical and undesirable scenario, if an employee tests positive for COVID-19, organisations can use positioning data from the wearable devices to notify other employees who might have come in proximity. Further, access cards and other wearable devices can also help in informing the management about under-manned areas in case of employee unavailability.

The road ahead

Even after the pandemic abates, manufacturers will only remain keener to reinvent and reimagine insulating against any more uncertainty. Organisations will have to expedite their implementation of new strategies along the entire supply chain to avoid future disruptions and build resilience.

Here on, the private sector will need to coordinate closely with the public sector to forge plans that are essential to both public safety and the solvency of the workforce, while keeping the lights on the operations. The utilitarian nature of solutions will be viewed from a broader lens for its capability to empower against a number of scenarios.

“IoT will own this all-encompassing duty and bring us closer to a connected ecosystem and its automation will bring us into closer working relationships with machines and AI.”

It is only natural that IoT will hereon be a key pillar of the digitization journey. It is this change in culture and philosophy at an industry level which will not only ensure a safe and successful return of our economic drive, but also safeguard against future setbacks.

Discover more about how the Internet of Things is making the world a better place.

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IoT, AI and chatbots: the tech that’s making the world a better place https://www.tatacommunications.com/blog/2020/06/iot-ai-and-chatbots-the-tech-thats-making-the-world-a-better-place-2/ Fri, 19 Jun 2020 01:30:34 +0000 https://www.tatacommunications.com/blog/?p=9878 Technology has been the driving force behind many of humanity’s most significant developments. From transport and communication to power and industry, the world would be a very different place without many of the innovations we’ve seen in the last decade alone. In this blog post, Tata Communications’ Ankur Jindal, Vice President and Global Head of Corporate Venturing and Innovation, looks at how technology can be used for good. It’s been inspiring to see a whole new generation of tech start-ups crop up, focusing their energies on developing IoT applications, sensors and devices to monitor all kinds of physical actions and...

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Technology has been the driving force behind many of humanity’s most significant developments. From transport and communication to power and industry, the world would be a very different place without many of the innovations we’ve seen in the last decade alone. In this blog post, Tata Communications’ Ankur Jindal, Vice President and Global Head of Corporate Venturing and Innovation, looks at how technology can be used for good.

It’s been inspiring to see a whole new generation of tech start-ups crop up, focusing their energies on developing IoT applications, sensors and devices to monitor all kinds of physical actions and activities to address a range of humanitarian, social and environmental issues.

For example, Aclima uses mobile and stationary sensors to measure air pollution at a hyperlocal level; Grind2Energy uses IoT sensors to ensure that its food-waste recycling system is as efficient as possible; and farmers now have a wealth of technology options available to them, including Cowlar to monitor livestock, Semios for more effective crop management, and Smart Elements to record everything from soil moisture content to water tank levels.

“Enhanced IoT connectivity has led to massive amounts of data being captured, which presents challenges as well as opportunities when it comes to its management and turning it into actionable insights.”

Making sense of the data humanly possible to process and analyse – which is where artificial intelligence (AI) and machine learning (ML), powered by advancements in high speed computing, come in. These technologies can crunch numbers at a rate that humans can never hope to compete with, making it possible to identify trends and patterns that would otherwise take an age to find.

This, of course, can be helpful to businesses of all kinds, but tech-for-good start-ups such as climate forecaster Cervest are using it to help give a better understanding of environmental issues. Cervest’s Earth Science AI platform uses probability theory, satellite imagery and geoscience to give early warnings concerning extreme weather events and provide insights into how the earth’s natural resources will respond to environmental changes. This could revolutionise global food systems and make production more sustainable.

Elsewhere, Medopad, a London-based digital healthcare company, is using AI and predictive analytics to conduct trials into the early identification of complications related to various serious illnesses, including cancer and heart disease. One of its first projects, a partnership with Chinese company Tencent, involves a motion-capture system that can detect and assess joint movements and facial features of Parkinson’s sufferers in real time. It can identify the frequency, range and intensity of movement, without requiring the patient to travel to a clinic for assessment. Medical professionals can then carry out a consultation remotely.

Similar technology has also been used to help people with autism interact in social situations; help verify and validate information and minimise bias; manage infrastructure and logistics; and even fight against elephant poaching in Africa.

One of the most common day-to-day uses of AI at the moment is in chatbots, which are most commonly encountered in customer service interactions. But as well as helping you to book a flight, choose a wine to go with your dinner, order a pizza, or even chat with Einstein, chatbots are increasingly being used for social good too. DoNotPay, a smartphone-based chatbot originally designed to help people contest parking fines, has also been used to provide refugees with legal advice and help them to complete and submit assistance and residence forms.

“There are sometimes fears that these disruptive technologies will replace human beings in the workplace but with philanthropic pursuits often underfunded, investing in them for the long term can help to ease the burden on overworked staff, particularly in the healthcare industry.”

When more than half of the world’s population doesn’t have access to basic healthcare, mental health assistance often gets forgotten – but there are also numerous examples of chatbots being used for mental health treatment.

Woebot is based on the principles of cognitive behavioural therapy, which research suggests can be just as effective when delivered over the internet as face-to-face. The chatbot, which is available for both Android and iOS smartphones, provides techniques that are proven to help reduce symptoms for people suffering from anxiety and depression. The fact that it’s always available, at any time of the day or night, is particularly key.

“Woebot isn’t alone either. In 2019, many charities submitted chatbot proposals to Tech For Good in the hope of securing funding. Ideas included chatbots to help bereaved children, HIV patients, people suffering from bipolar disorder, and young people with mental health issues.”

Sometimes it can be hard to justify investing in products that don’t directly contribute to increased profits but when these technologies have the potential to improve the lives of so many people across the world, financial concerns shouldn’t be allowed to dominate the thinking surrounding their development. There’s also great value in data, meaning companies that collect it must be encouraged to make their findings available for the greater good rather than selling it to the highest bidder.

As these products get more popular the possibilities for their deployment become more prevalent – and as the costs involved go down the impact will only go up. Technology is often portrayed to be the catalyst for a dystopian society but, just as steam railways or x-rays revolutionised the world in a way which could never have been anticipated, modern day technologies have the potential to transform lives and societies.

Discover more about some of the top tech developments from the past 10 years.

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Connecting generations: The growing role of IoT in elderly care https://www.tatacommunications.com/blog/2020/06/connecting-generations-the-growing-role-of-iot-in-elderly-care/ Wed, 10 Jun 2020 01:30:27 +0000 https://www.tatacommunications.com/blog/?p=9850 The COVID-19 pandemic has brought issues relating to the lives and care of older people to the top of the news agenda. Older people and those with underlying health conditions are among the most susceptible to the coronavirus, and many have a foot in both camps. In this blog post, Tata Communications’ Damien Stephens, Associate Vice President – Mobility & IoT, talks about how the crisis has brought unprecedented attention to the growing role of technology in the lives and wellbeing of older citizens. In tackling the virus, primary strategies have included social distancing, lockdown measures and the cocooning of...

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The COVID-19 pandemic has brought issues relating to the lives and care of older people to the top of the news agenda. Older people and those with underlying health conditions are among the most susceptible to the coronavirus, and many have a foot in both camps. In this blog post, Tata Communications’ Damien Stephens, Associate Vice President – Mobility & IoT, talks about how the crisis has brought unprecedented attention to the growing role of technology in the lives and wellbeing of older citizens.

In tackling the virus, primary strategies have included social distancing, lockdown measures and the cocooning of vulnerable citizens at home. Technology is playing an essential role in making such measures viable and successful. More older people than ever before are having to adopt health monitoring and unified communications solutions to help maintain contact with their primary health care providers, families and friends.

However, its not the first time that the older generation is observing the benefits of technology in their well-being. Smart technology has gradually encroached into their lives over recent years. Heart monitors and personal alarm systems are among the most common wearable smart technology applications offered to them. But the COVID-19 crisis has forced service providers caring for older people to apply technology in creative new ways. And it has spurred the exponential adoption of smart tech solutions by people born long before the digital era.

“As the fifth generation wireless communications (5G) gears up for its rollout across the globe, the inherent and unprecedented connectivity of 5G presents an array of possibilities for new IoT use cases. And the challenges of COVID-19 are pointing to where such technologies could provide real solutions.”

This crisis has brought the possibilities of telehealth to the fore. At a time when isolation is essential for the control of this infectious disease, telehealth is helping health professionals make visual assessments based on the characteristics of the patient’s appearance and behaviour.

“The use of unified video communications platforms to connect healthcare professionals to their patients was still niche prior to COVID-19. But now it represents a lifeline for older people with immediate medical needs, who are currently cocooned at home for safety.”

Using a smart phone or a tablet, older people can gain the connection and reassurance of a face-to-face consultation, which just isn’t possible on a traditional voice call.

The urgent need for intelligence in the fight against COVID-19 has also focused minds on the value of IoT enabled technologies in gathering vital data while providing essential assistance to older people. Smartphones, smartwatches, digital assistance units and medical monitoring devices like wearable heart monitors are among the technologies used to relay essential data directly to healthcare providers. COVID-19 has also spurred the development of smart device apps to generate and collate crucial public health data.

Care homes with their populations of elderly and vulnerable residents have been particularly impacted by the virus. Many are struggling with limited supplies of essential resources. But the crisis has also highlighted the burgeoning role of IoT applications in care settings. For instance, smart technologies such as movement sensors and wearable fall monitors are now mitigating the need for hospital admissions due to injury from falls. And COVID-19 has redoubled the value of such benefits.

I believe the longer-term results of this crisis will include the accelerated adoption of unified communications solutions and development of smarter IoT applications for the safeguarding of older people in domestic and care home settings. Central to this will be an emphasis on connectivity and communications integration to link care homes to hospitals and other community settings. Care provision and resource management will be improved through real-time data sharing. This will ensure that older people remain visible across the care ecosystem.

“Another significant result of this crisis is a breaking down of the stereotype that older people are technology averse. And responses to the challenges of COVID-19 are disproving the assumption that technology plays a diminishing role in our lives as we grow older.”

Senior citizens across different countries are leaning onto digital technologies and universal communications solutions to remain connected to family and friends in the community during lockdown.

Older people are often more susceptible to isolation and loneliness. And the COVID-19 crisis has further removed the benefits many gain from daily interactions. But technologies such as video conferencing platforms are enabling communities of older citizens to see each other’s faces and enjoy the stimulation of regular social interaction while cocooned at home. I believe this is a significant and transformative social shift that must be build upon once this crisis has passed.

Discover more about how IoT and associated technologies are transforming the world for the better.

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Diverse thinking – The key to creativity and innovation https://www.tatacommunications.com/blog/2020/05/diverse-thinking-the-key-to-creativity-and-innovation/ Thu, 14 May 2020 13:34:02 +0000 https://www.tatacommunications.com/blog/?p=9783 We are operating in an environment where change is the only constant, forcing organisations and individuals to evolve rapidly. Technology is driving organisations to become more agile and creative in order to fully leverage the benefits and create new value chains for the company. In this new business landscape, creativity is an asset that helps generate new ideas, leading to innovation and addressing challenges through creative use of technology. In this blog, Tata Communications’ Chief Financial Officer, Pratibha Advani, discusses why a diverse workforce is key to this.  In order to fully leverage the creative powerhouse in organisations, diversity is...

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We are operating in an environment where change is the only constant, forcing organisations and individuals to evolve rapidly. Technology is driving organisations to become more agile and creative in order to fully leverage the benefits and create new value chains for the company. In this new business landscape, creativity is an asset that helps generate new ideas, leading to innovation and addressing challenges through creative use of technology. In this blog, Tata Communications’ Chief Financial Officer, Pratibha Advani, discusses why a diverse workforce is key to this. 

In order to fully leverage the creative powerhouse in organisations, diversity is key. In a diverse workforce, employees bring their own unique experiences and capabilities to the forefront, enabling better communication, collaboration, innovation, and creative thinking. Diversity, particularly at the board and C-suite, is critical as equal representation also means better understanding of the diverse customer base.

Yet, when it comes to representation, we have a long way to go. Over the past 17 years, women have made up just about 10% of new appointments to top-level CEO or CFO roles at Russell 3000 companies. Closer home, since 2014, out of every 100 CEOs and MDs of companies listed on the National Stock Exchange, only about three are women.

“Even if you screen the various awards promoted in our country, presence of women is miniscule. Clearly, there is a lot to be done to bring equal representation at the top level. While in the technology and financial sectors you find large number of women represented at the mid management level, as you move up the organisation, the numbers start to dwindle.”

Statistically, there is a clear case for more women to be visible in these roles. A 2019 study by S&P Global Market Intelligence found that public companies with women CEOs or CFOs often are more profitable and produced better stock price performance. These companies also generated a combined $1.8 trillion more than the average, while investors also saw these companies as being less risky.

Look beyond the ‘typical’ leader

In recent years, the role of a CFO has evolved beyond simply finance. CFOs are playing an overarching role of a “Chief Facilitation Officer”, with a more dominant business partnering and strategic role that encompasses not only finance, but also strategy, risk, legal, secretarial, investor relations, operations, communications and procurement.

“CFOs need to act as a catalyst, promoting new ideas, sowing the seeds of innovation and improvisation and driving productivity and efficiency within the organisation while also pursuing growth within a highly regulated environment.”

It is a job that involves much more forward thinking, particularly through adoption of new technologies, with data and past experience increasingly used to take informed decisions that guide the future of the business.

As such, our idea of what makes a good CFO itself is dynamic and is continuously evolving. A good CFO of yester years may well be out of depth if he or she has not embraced transformation and evolved in their way of working and thinking. Any outdated stereotypes must be left behind.

The invaluable power of soft-skills 

Through my career, I have worked across industries ranging from manufacturing to the service industry. My rich experience across the service industry includes – hospitality, financial services, private equity, BPO, IT services and now telecom. This varied experience has allowed me to develop a keener focus on business drivers and has helped me to appreciate the intrinsic value and role of diversity – in enriching one’s professional experience with a multitude of ideas that a diverse workforce brings along with it.

“Being a woman has not deterred me from rubbing shoulder to shoulder with men. Even in the early days of my career when finance roles were dominated by men, I did not feel like a fish out of water. Harmonising within the work environment was easy for me as I did not type cast myself as a woman or expect any differential treatment.”

Being an artist at heart, creativity was intrinsic to me; this added to my ability to handle complex business problems in a more adept, inventive, ingenious and imaginative manner. Women’s ability to multitask and multi-process needs no elaboration; this added with heightened EQ and strong communication skills helps us to shine in whatever we undertake.

These skills are particularly important for people working in finance roles, where the choices we make can have a very real impact on people all across the organisation.

With digital transformation heralding the rise of automation in the workplace, these so-called soft skills are going to be even more important than ever. There will be less demand for skills like reading, database management and analytics as core skills, as artificial intelligence becomes advanced enough to take over these mundane tasks. As a result, those who excel at soft skills coupled with a multi-dimensional and creative personality will find themselves in demand.

Added to this, there has to be a deep curiosity to learn, commitment to hone and continuously master your skills and re-invent yourself. Learning and the continuous need to excel must never stop. Another important skill is to have the mental strength to manage both, good and bad days and have the ability to rise above and beyond the mundane.

While some of these skills come naturally to us, in many cases, they are carefully cultivated and developed over time through experience and practice – just the way I grew and honed them in my career.

Challenge the status-quo

Organisations need to recognise the value of diverse thinking and representation and use technology as an enabler to address challenges and biases. At Tata Communications, for example, we have recruited AI-based solutions to address the gender imbalance in the workforce – a common problem at all levels across most industries – by using an algorithm to eradicate any references to gender from the bio-data of the prospective employee.

“Competence and suitability for the role are the only criteria for any hiring across the organisation. We need to genuinely move away from looking at diversity as a mere tick in the box activity to embracing it whole heartedly in every realm of life.”

My career journey has been exciting, as I have consciously and continuously challenged myself by moving across industries and taking on challenging roles that have required me to step out of my comfort zone and push myself. Companies should adopt a similar attitude – by continuously differentiating their products, building their brand value but more importantly, embracing the rhythm of innovation and recruiting diverse talent, that goes beyond gender, for C-suite and other management roles.

The disruptive environment of today forces us to re-engineer ourselves to be better professionals and the many hats that women wear, allow us to bring different perspectives to solve today’s unique problems. From my own personal experiences and the different roles and responsibilities I have, I noticed that one has to keep re-innovating oneself to be a better mother, wife, friend and professional. This ability to re-invent and re-innovate sets one apart.

I would like to conclude with my favourite quote, “We need women who are so strong they can be gentle, so educated they can be humble, so fierce they can be compassionate, so passionate they can be rational, so disciplined they can be free”.

Discover more about how tech is empowering women around the world.

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Rethinking ‘business as usual’ post-pandemic https://www.tatacommunications.com/blog/2020/05/rethinking-business-as-usual-post-pandemic/ Tue, 12 May 2020 12:23:48 +0000 https://www.tatacommunications.com/blog/?p=9766 Whether you’re an automobile manufacturer in Asia, a pharmaceutical in Europe, or a consumer-packaged goods provider in the U.S., your business has undoubtedly been turned upside down of late. Virtually every industry in every location has been impacted by COVID-19 social distancing requirements and overall lockdowns that has shuttered offices and business in one city after the next. In this blog, Tata Communications’ Vice President of Business Collaboration, Peter Quinlan, looks at what businesses will need to consider when it comes to their collaboration and business strategies in the long-term.  With employee safety the first and foremost concern, and limitations...

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Whether you’re an automobile manufacturer in Asia, a pharmaceutical in Europe, or a consumer-packaged goods provider in the U.S., your business has undoubtedly been turned upside down of late. Virtually every industry in every location has been impacted by COVID-19 social distancing requirements and overall lockdowns that has shuttered offices and business in one city after the next. In this blog, Tata Communications’ Vice President of Business Collaboration, Peter Quinlan, looks at what businesses will need to consider when it comes to their collaboration and business strategies in the long-term. 

With employee safety the first and foremost concern, and limitations on movement keeping most people away from the office, work from home (WFH) has become the much-discussed new normal globally for employees and contact center agents alike.

Organizations have rushed to support this newly distributed workforce as swiftly, seamlessly, and securely as possible to minimize business disruption.

It’s a tall order. Business users today have grown accustomed to collaborating with team members, partners, and customers from rich unified communications clients.

Executives expect the ability to access financial data and other mission-critical data as needed, without delay. Contact center agents work best when they have ready access to customer information and the corporate knowledge base integrated into their dashboards.

“Working from home can throw this all into disarray, leading to a nosedive in employee productivity, poor customer service, compliance breakdowns, security breaches, lost business opportunities, and more.”

Not surprisingly, organizations have addressed these challenges through a variety of strategies. Some have opted for scaling existing collaboration tools, while others have introduced new variants delivered from the cloud, and many are doing a mix of several options, often selected by end users.

Tata Communications has worked with its partners to provide free WFH offers for collaboration services, and a variety of remote agent solutions to keep contact centers running in accordance with business, policy, and security requirements.

Such measures have been critical — and reasonably successful — in keeping business rolling in the immediate term, but there is a real sense that much work remains.

“In the coming weeks and months, we expect most organizations to assess how well these emergency measures, as well as their legacy tools and services, supported the business, and re-formulate their collaboration and business continuity strategies for the long term.”

Responding to the COVID-19 crisis has allowed us to view things with a fresh perspective and discover opportunities.

One big thing that has become clear is that new collaboration tools are very much good enough to enable productivity and to replace tried-and-true, but siloed, infrastructure and services, and that users will embrace them.

Questions such as “Is cloud voice quality good enough for me to retire my IP telephony infrastructure?” or “Will my users adopt it?” will largely be resolved over the weeks of lockdown.

In the contact center space, whole new strategies are emerging to deliver a rich digital customer experience in an environment where a retail visit is not an option and transaction volumes are high.

This may have been a forced experiment, but many organizations will emerge from the current situation having identified and effectively piloted the technologies that can best address their requirements in the most challenging of circumstances.

The net result is that we may emerge from this crisis more willing to embrace change, and a clearer vision of how we want to do so. Whereas before the crisis, moving cautiously and sweating the existing assets as long as possible may have been viewed as a prudent, “low risk” strategy, many organizations will emerge from the ashes questioning the status quo.

“Having seen what the new stuff can do for their employees and their customers, they’ll be asking why not accelerate their strategy, embracing new technologies, and taking advantage of all the cloud has to offer.”

And having seen the limitations of their current technologies in a very real stress test, they will know that going back to the old way is not a viable option.

In this environment, we’re working with many of our customers to plan and start moving even before the dust settles, questioning all their legacy technologies and services and making the most of new options available.

Just a few of the things we’re thinking about are:

  • Optimizing the network for remote connectivity across a distributed workforce and a greatly revised office footprint
  • Facilitating collaboration among employees, supply chain partners, and customers — from anywhere and on any device
  • Leveraging digital technologies to create a tremendous customer experience that can even differentiate the brand, whatever the transaction, and however the customer chooses to engage
  • Ensuring compliance to company policy, privacy laws, and all relevant regulations
  • Making sure everything is both scalable and secure as these changes are implemented

Obviously, the list could be a lot longer, and we find it’s unique for each business. The point is, challenging as the current environment may be, it is also creating unprecedented opportunities for change.

We expect a challenging business environment for some time to come, and Tata Communications is here to help you not only get through it, but also to thrive beyond it.

Discover more about how businesses can navigate the impact of COVID-19.

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How to prepare for the rise in DDoS attacks https://www.tatacommunications.com/blog/2020/04/how-to-prepare-for-the-rise-in-ddos-attacks/ Tue, 21 Apr 2020 07:29:16 +0000 https://www.tatacommunications.com/blog/?p=9696 In this current global crisis, enterprises across the globe are riding on technology to maintain business continuity, encouraging employees to access emails and company data from their home. In this blog, Rajarshi Purkayastha shares tips for enterprises to keep their devices and data safe from DDoS attacks. The COVID-19 pandemic has kept enterprises and their IT teams busy finding quick and effective ways to run their business while protecting their customers, partners and employees. Where some industries have been heavily impacted, others are striving and making every effort to maintain business continuity and not let this pandemic effect their services....

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In this current global crisis, enterprises across the globe are riding on technology to maintain business continuity, encouraging employees to access emails and company data from their home. In this blog, Rajarshi Purkayastha shares tips for enterprises to keep their devices and data safe from DDoS attacks.

The COVID-19 pandemic has kept enterprises and their IT teams busy finding quick and effective ways to run their business while protecting their customers, partners and employees. Where some industries have been heavily impacted, others are striving and making every effort to maintain business continuity and not let this pandemic effect their services.

Network, video conferencing, OTT services, online medical consultation, hospital connectivity and communication – these critical services have never been more important than they are today – enabling businesses and essential services to function at a crucial time as people around the world try to find a semblance of normalcy through technology.

Protect what matters      

Most governments have mandated organisations to have their employees work from home. There is a large section of employees across the world who now need virtual access to their corporate network and corporate assets to be able to do their jobs. But the reality is, many enterprises don’t have basic perimeter security in place such as protection against Distributed Denial of Service (DDoS) attacks.

“DDoS attacks are a threat to all web-facing setups. And currently, that includes pretty much every way of working.”

Hackers have spotted their chance

Attackers are taking every opportunity to run DDOS ransomware attacks and/or DDOS attacks to overwhelm an organisation’s traffic and services, targeting critical workloads with the intent to disrupt operations across key industries like healthcare, government, BFSI and IT/ITeS enterprises. A DDoS attack against an organisation is relatively easy to start and experts have estimated that running an attack can cost as little as $18 an hour using a cloud-based botnet of 1,000 desktops. On the other hand, for the organisation, a targeted DDoS against them can cost them up to thousands or millions of dollars.

Europol describes DDoS as “an accessible type of crime with limited barriers to entry because it is cheap and readily available”. As per a new report from Europol, we will see an increase in DDoS attacks during this pandemic period.

In the past month alone, there have been significant DDoS attacks on government bodies in the US and Australia and on hospitals in France and the Czech Republic. Clearly, no one is spared. The US Department of Health and Human Service (HHS) was hit with a massive DDoS attack. Hospitals in France and the Czech Republic – including those responsible for COVID-19 testing – were targeted by DDoS attacks which disrupted hospital systems. The Australian government announced that its online services portal, myGov, faced a significant DDoS attack which prevented users from accessing it for several hours. A food delivery service in Germany faced a bitcoin ransom attack which prevented it from providing food delivery services to people unable to go out.

These aren’t random attacks. They are targeted DDOS attacks where hackers and cyber criminals are deliberately compromising essential services such as hospitals and healthcare systems.

Enterprises aren’t safe either as these attackers are well aware of the importance of maintaining services during this time and know when best to attack and demand ransom. As work-from-home measures and lockdowns continue globally in response to COVID-19, the cybersecurity situation may well worsen.

In this COVID-19 world, there are new realities that IT teams need to understand before preparing to deal with these DDoS attacks:

  1. A trend of longer and more frequent DDoS attacks is being noted. Most attackers are not successful because of new techniques, they are successful because they are persistent
  2. Even with low volume attacks, VPN and firewall resources can be exhausted easily
  3. SSL (Secure Sockets Layer) VPNs are vulnerable to SSL flood DDOS attacks
  4. UDP (User Datagram Protocol) flood attacks can easily overwhelm VPNs

“The fact that many of the systems being targeted are critical and their outages can lead to losses, some of which can be irreversible, it is important that we stand our best guard.”

 

So, what’s the best defence? 

Here are few tips for you to stay safe:

  • Understand the warning signs: Most DDoS attacks start as sudden spikes in traffic, and it’s recommended to check your network configurations regularly and watch out for legitimate and illegitimate traffic on your network
  • Make your user-based access controls robust by provisioning for more bandwidth than needed. Keep regular checks on servers hosting most important data. A second or third server will help offload the extra data in case of an attack on the main server
  • Ensure your firewalls and routers are in modes that will prevent denial of service attacks. Enable and block SIP-based signatures firewall. If you are not using SIP services, then consider blocking the necessary ports at your perimeter
  • Make use of DDoS detection programmes that will help detect a possible attack and activate a lock down for your systems before they are attacked
  • Organisations should look to partner with service providers who are not only able to offer multi-layer cloud-based protection but who also enable real-time detection and mitigation, protecting critical assets using cloud signalling to raise an alarm during a volumetric attack. These service providers can help fix the gaps in your security strategy and ensure you stay current with new solutions and technology

 

Are you prepared?

Many enterprises are quickly realising that while they may be behind the curve when it comes to remote preparedness, now is the time to act and address vulnerabilities in their security. Whether it’s achieved through internal resources or in partnership with a managed security services provider, those companies that tighten up their perimeters before it’s too late are the ones who will fare best in the coming weeks and months of this fast-developing situation.

Cyber security analysts at Tata Communications have released a special advisory report on the COVID-19 cyber threats. Click on the link to know more about the threats facing organisations during this period and get recommendations on how to prevent criminals from getting access to your organisation.

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Why business agility matters more in uncertain times https://www.tatacommunications.com/blog/2020/04/why-business-agility-matters-more-in-uncertain-times/ Fri, 03 Apr 2020 10:12:12 +0000 https://www.tatacommunications.com/blog/?p=9589 The current crisis has shown that technology, though far from perfect, is a great enabler for many of us to live as close as normal a life as is possible under the circumstances. In this blog, Tata Communications CEO, Amur Lakshminarayanan, looks at the often overlooked infrastructure that is keeping the world running at this time of unprecedented need.  The world is still coming to terms with the impact of COVID–19 which continues to change everything about life and work as we know it. People around the world are settling into new sociological frameworks governed by new sets of rules....

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The current crisis has shown that technology, though far from perfect, is a great enabler for many of us to live as close as normal a life as is possible under the circumstances. In this blog, Tata Communications CEO, Amur Lakshminarayanan, looks at the often overlooked infrastructure that is keeping the world running at this time of unprecedented need. 

The world is still coming to terms with the impact of COVID–19 which continues to change everything about life and work as we know it. People around the world are settling into new sociological frameworks governed by new sets of rules. As strange and unnatural as they are for many, people are learning to follow guidelines on social distancing and isolation set by governments and world health leaders.

If there is anything that a pandemic of this extent teaches us, it’s the resilience of human beings. On one hand, you have the everyday heroes – the healthcare professionals, public service workers, volunteers who stand on the front line to defend our kind, and on the other, you have people all around the world who continue to adapt to this situation and make adjustments in their day to day life. There is also much to be said about heroes who are keeping the digital world continually running 24/7, in a reality that has made reliable connectivity ever more important for a world that needs to stay connected.

“Innovation and technological advancements have ensured that we have the essentials needed to see through this pandemic.”

Virtual gatherings, remote learning, telehealth, work from home – as nations around the world practice social distancing, technology is what is enabling a sense of normalcy in these strange times.

Businesses too are being forced to adapt. Very sudden mass shifts in working patterns, market dynamics, supply chains and consumer demand would test any business. But in this challenging time, it’s more important than ever that businesses, logistics and supply chains continue to operate, so that citizens as well as healthcare workers can get the food, essentials and medical supplies they need to survive and also combat the virus.

“Under these circumstances, technology and digital infrastructure have a critical role to play in keeping the world connected more than ever before.”

At Tata Communications, we are swiftly adapting and responding in an agile manner ourselves – keeping our digital infrastructure running and secure, to enable the workforce to stay connected while also supporting the communication channels for mission critical services such as hospitals and emergency services.

Of course, any business today depends on connectivity, and this global event is testing companies’ abilities to fast track their digital transformation and pivot to embrace new ways of working via their use of technology. It’s not quite as simple as ensuring that employees have laptops and are empowered to work remotely. Connections need to be reliable, secure and stable. VPNs need to have the appropriate amount of bandwidth and throughput available so that they don’t hamper employees who are just trying to get a job done.

“The user experience on business-critical applications needs to achieve the same high standard remotely as it does in the office where it’s served by a full fibre connection.”

And last, but by no means least, the collaboration and video conferencing platform you now rely on for 90% of your communications must be fast and stable, with security built in.

This is where new age solutions such as NetFoundry become necessary. NetFoundry can enable quick, secure access and performance acceleration to an organisations’ applications in any location, from any device, using basic internet. It ensures users have high performing, reliable zero trust connectivity to their business resources.

It’s all about providing a consistent, quality experience to employees working remotely so that they can operate in the most productive way.

“Many businesses are now realising that enabling this type of agility – being able to switch your business to a distributed workforce almost overnight – requires careful forward planning and preparation.”

COVID-19 will accelerate digital transformation for many businesses, acting as an unwanted catalyst for change.Where for now the investment may be made in the hope of ensuring business survival, the good news is, that for many, investments made today to respond to the virus will help to future proof businesses and equip them for the medium and long-term.

While this pandemic is arguably a black swan event, COVID-19 is a lesson on the importance of ensuring business agility. As human beings around the world demonstrate their resilience and come together as one to beat this virus, businesses need to demonstrate a similar kind of resilience and corporate agility to see through this period, adapt to a new normal and come out stronger. Although the situation today is difficult, the skills needed to shift focus will act as good practice for companies facing similar situations in the future.

We can’t know yet what path this pandemic will take, or how the world will be changed, perhaps permanently, by the impact of the virus. But we do know that the crisis will eventually pass and enterprise focus on digital adoption and growth will continue.

“To borrow a pertinent phrase from the ancient Greek philosopher Heraclitus: ‘change is the only constant.'”

At this uncertain time, the businesses and people who can adapt in the smartest ways will make the best of the current climate, and will be well placed to thrive when the world changes again and our planet enters a new chapter – whenever that may be.

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Top blogs of the month: February https://www.tatacommunications.com/blog/2020/03/top-blogs-of-the-month-february/ Fri, 13 Mar 2020 12:40:15 +0000 https://www.tatacommunications.com/blog/?p=9495 Here’s our round-up of recent highlights for the New World Blog to help you keep up to speed with the big issues in the tech community, whether you’re interested in digital infrastructure, network services or cyber security. Enabling the next decade of progress Traditional Wi-Fi and cellular networks are starting to show their age – while our appetite for always-on connectivity continues to grow. Tata Communications’ CTO Genius Wong examines the solutions that will enable people and businesses to make the most of emerging IoT technologies. In the first part of this two-part post, she takes a look at how...

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Here’s our round-up of recent highlights for the New World Blog to help you keep up to speed with the big issues in the tech community, whether you’re interested in digital infrastructure, network services or cyber security.

Enabling the next decade of progress

Traditional Wi-Fi and cellular networks are starting to show their age – while our appetite for always-on connectivity continues to grow. Tata Communications’ CTO Genius Wong examines the solutions that will enable people and businesses to make the most of emerging IoT technologies. In the first part of this two-part post, she takes a look at how global virtual private mobile networks could benefit the airline industry. In the second part, she discusses how reimagined mobile networks could power tomorrow’s connected cars.

 

The power of alliances in digital transformation

“Digital transformation is top of the agenda for any company hoping to tap into the potential offered by Business 4.0, but it’s not a process that can be undertaken lightly.”

In this post, Gopinathan Krishnaswami of Tata Consultancy Services explains the essential role partnerships have to play in the process, offering expertise and experience that can smooth complex transformation projects.

 

5 inventions that prove mistakes aren’t always a bad thing

Apart from how to accidentally stick your fingers together and elegantly descend a set of stairs, what can businesses learn from superglue and the Slinky? In this blog, Ankur Jindal, Tata Communications’ Vice President and Global Head of Corporate Venturing and Innovation, looks at five world-changing inventions that came about by accident and considers what they say about intrapreneurship and the wider benefits that a failure-friendly workplace culture can have.

Like the sound of these? We’ve launched a new monthly email newsletter delivering our best blogs direct to your inbox. Sign up below to make sure you never miss a thing!

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How tech is empowering women around the world https://www.tatacommunications.com/blog/2020/03/international-womens-day-2020-how-tech-is-empowering-women-around-the-world/ Thu, 05 Mar 2020 02:30:20 +0000 https://www.tatacommunications.com/blog/?p=9469 As International Women’s Day 2020 approaches, Chief Technology Officer Genius Wong gives us the low-down on how different technology is empowering women across the globe, but also where there are hurdles still to overcome. It’s no secret that women are chronically underrepresented in the technology industry. A 2018 McKinsey report found that women made up just 26% of the computing workforce in the US, with white and Asian men in particular disproportionately represented in comparison. The problem is exacerbated for black, Asian and minority ethnic women, who hold just 4% of technical roles in tech companies in the country, and...

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As International Women’s Day 2020 approaches, Chief Technology Officer Genius Wong gives us the low-down on how different technology is empowering women across the globe, but also where there are hurdles still to overcome.

It’s no secret that women are chronically underrepresented in the technology industry. A 2018 McKinsey report found that women made up just 26% of the computing workforce in the US, with white and Asian men in particular disproportionately represented in comparison. The problem is exacerbated for black, Asian and minority ethnic women, who hold just 4% of technical roles in tech companies in the country, and are almost entirely absent from senior leadership positions.

Elsewhere, things look a bit better, with 35% of people in specialist technology roles in India being women. That also compares favourably to the UK, where the figure is just 17%.

“There are areas, though, where technology is having a positive impact on gender equality.”

In countries such as India, Egypt and South Korea – where women can face structural barriers that limit their ability to participate in society on the same level as their male counterparts – technology can help them overcome societal restrictions. Social media has also played a huge part in giving a voice to women in countries that traditionally don’t allow them opportunities to speak out. Women – especially those that live in isolated rural areas where patriarchal systems are particularly influential – have taken advantage of WhatsApp, Facebook, Twitter and Instagram to join protest movements across the world.

Organisations such as Media Matters for Women (MMW) use technology to allow some of the world’s toughest-to-reach communities to join the global conversation. MMW currently operates in the Democratic Republic of Congo and Sierra Leone, with plans to expand into Liberia, Guinea, Rwanda, Burundi and Tanzania, and uses podcasting technology and mobile phones to deliver news and information to women and girls in a way that taps into the continent’s culture of sharing music. Common topics include gender-based violence, teen pregnancy, participatory democracy and income generation, which then inspire discussions and help empower listeners to get involved.

Simply having access to a smartphone can have a transformative effect on the life of a woman living in an underserved region, particularly if they can use it to gain financial independence. In 2015, Tata Communications partnered with Trickle Up on its Mpowered project in Odisha and Jharkhand, providing 1,800 women living in extreme poverty with mobile phones loaded with a livelihoods coaching application. Along with the training required to use the devices, this not only led to an increase in their annual income, but gave the government and other providers a clearer idea of the day-to-day needs of their families. A similar Tata Communications project in Pune involved opening two digital literacy centres in partnership with the Idea Foundation to teach local women the basics of the internet and computer use.

In the Philippines, where 37% of municipalities have no banking facilities, many women who run home-based ‘sari-sari’ convenience stores now use Android smartphones to also offer mobile financial services to their customers, adding a valuable new revenue stream for themselves and contributing to the economic growth of their communities.

Similar success has been seen in Africa, where the mobile money service M-Pesa has 37 million users across seven countries. It allows people across the continent to carry cash more safely and send and receive payments securely via text message. Since its launch in 2007, the service has been credited with lifting 194,000 Kenyan households out of extreme poverty, but its impact has been particularly felt in those headed by women.

“According to a World Economic Forum report, improving gender parity can have a significant impact on global GDP – but there are still significant hurdles to overcome.”

Globally, 327 million fewer women than men have a smartphone, but the gaps are biggest in Africa (34% of women are less likely to own one than men) and South Asia (70% less likely).

In many places there are entrenched cultural and societal reasons for this disparity – so improving access, affordability and digital literacy for women can only help. Over time, this would see more women enter the technology industry too: innovations that come from gender diverse teams have been shown to have a greater impact with higher economic value, proving that everyone is set to benefit from closing the gap.

Read this blog post by Genius where she examines whether internet access should be seen as a fundamental human right.

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How IoT lays the foundations for the buildings of the future https://www.tatacommunications.com/blog/2020/02/how-iot-lays-the-foundations-for-the-buildings-of-the-future/ Fri, 28 Feb 2020 02:30:18 +0000 https://www.tatacommunications.com/blog/?p=9427 Ask someone what they think the building of the future looks like and many will describe something alien-like, oddly shaped and possibly even floating in the air. But you don’t have to be a time traveller to catch a glimpse of what the future holds… With their fully glazed exteriors, the Edge in Amsterdam and Berlin’s 10-storey Cube look like many other recently constructed corporate offices, but both offer a sneak peek into what many buildings of the future might look like – both inside and out. The two buildings are covered in sensors that monitor what’s going on inside,...

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Ask someone what they think the building of the future looks like and many will describe something alien-like, oddly shaped and possibly even floating in the air. But you don’t have to be a time traveller to catch a glimpse of what the future holds…

With their fully glazed exteriors, the Edge in Amsterdam and Berlin’s 10-storey Cube look like many other recently constructed corporate offices, but both offer a sneak peek into what many buildings of the future might look like – both inside and out.

The two buildings are covered in sensors that monitor what’s going on inside, from the environmental conditions to which parts are occupied at any given time, so lights and climate control systems can be adjusted accordingly. Employees have a dedicated mobile app that helps them to find a free desk or meeting space, gives them access to various facilities, and allows them to tweak the temperature and light levels around where they’ve chosen to work that day. Even entry to the car park is completely automated, with lighting that only illuminates the area when it senses a human presence. Combined with solar panels on the facades and roofs of surrounding buildings, the Edge uses ​7​0 percent less electricity than a typical office premises.

Going green while generating new revenue streams

Leveraging the Internet of Things (IoT) to intelligently monitor how a building is used, combined with predictions based on weather and traffic conditions, allows building managers to anticipate the occupancy of the building on a day-by-day basis. This means catering staff can minimise waste, unused rooms can be skipped by the cleaners, and maintenance staff are warned in advance when repairs need to be made or office supplies need to be refilled.

Buildings like these stand out right now because they’re the exception rather than the rule, but they give us an idea of what to expect from our schools, offices and other public premises in the future.

“Soon all new buildings will intelligently monitor things like air quality and security, with IoT-enabled Building Management Systems getting more advanced as the amount of data generated goes up.”

Enhancing a building’s connectivity also creates completely new opportunities for businesses. Through new data capture and management capabilities of IoT, traditional electronics manufacturers and facilities management companies get the chance to transform their business models. New offerings, such as heating-as-a-service or lighting-as-a-service, enable them to generate new revenue streams while providing their customers with more customised and intelligent services. The extra data generated through such systems allow companies to save money and reduce their carbon footprint without inconveniencing staff. As businesses’ green credentials come under increasing scrutiny, this data can be leveraged for environmental profit and loss reporting too.

“The next step will be to expand the capabilities of connected buildings beyond their physical walls and connect with other buildings in the vicinity, joining up to the wider smart city infrastructure and IoT ecosystem.”

This will allow data to be used on a wider scale and enable the whole area to run more efficiently, rather than just individual premises. So, imagine driving to work, and as your connected car approaches the car park of the IoT-powered building, it will direct you to a free parking spot nearby, or alert you to a breakfast offer in the café in the lobby. If you’ll be the first to arrive, the air conditioning or heating on the floor will switch on from eco-mode to ensure you won’t be sweating or freezing as you take your seat.

Protecting connected buildings against cyber-threats

“Of course, any increased attack surface, whether it’s a connected car, an entire building, or just your home’s handful of smart light bulbs, raises the risk of a breach.”

Hackers don’t have much to gain from accessing your bedside lamp, but if more sensitive corporate data can be stolen by hacking into a building’s heating or parking system, it becomes a very appealing target for cyber criminals, making security more important than ever before.

The risk is two-fold which is why data must be protected both in motion (i.e. as it travels on an IoT network to the cloud and back) and at rest (i.e. within any connected device or ‘thing’). Private mobile networks, complemented by a global, virtual private mobile network with encrypted mobile-edge-to-cloud connectivity, help ensure the security and integrity of data across a range of applications, from a car to a connected building.

But what about buildings that have been around since the 1800s? Incorporating smart, secure IoT technology is relatively easy when starting from scratch but older buildings weren’t designed to be fitted with the sensors and networks, and doing so isn’t always possible, particularly if the building in question is particularly historic.

However, it’s not impossible. When New York City’s Empire State Building was completed in 1931 the Bakelite telephone was seen as cutting edge, but the skyscraper’s status as a prestige location for businesses has not waned as more modern buildings have sprung up around it. In order to address issues around intelligence and energy efficiency, the 102-storey building went through a $550m revamp, introducing a building management system that uses sensors to enable smart control over the climate and air quality based on the occupancy levels of specific areas. As a result, some offices within the building are now comparable to newly built green buildings in terms of energy consumption.

“According to a 2019 report by US think tank the EraNova Institute, what holds many buildings back from becoming smarter is their over-reliance on paper to manage critical systems such as electricity, plumbing and air conditioning.”

While a revamp the scale of the Empire State Building is a complex and costly undertaking, the returns on this investment are undeniable for building owners and managers, as well as businesses and people and the wider urban ecosystem. Digital transformation is the key to rebuilding our cities, no matter how old the foundations are.

 

Read Kim’s article on breaking down barriers for MVNOs in the IoT market. 

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Enabling the next decade of progress – part 2 https://www.tatacommunications.com/blog/2020/02/enabling-the-next-decade-of-progress-part-2-with-virtual-private-mobile-networks/ Tue, 25 Feb 2020 02:00:50 +0000 https://www.tatacommunications.com/blog/?p=9414 Following on from part 1, Genius Wong continues her analysis of how issues with traditional cellular and WiFi connectivity can be overcome using global virtual private mobile networks. In part 1, I discussed why overcoming connectivity problems is essential for enterprises readying to future-proof their business. The airline industry is just one example becoming ever more reliant on stable, secure connectivity without which there can be major issues with scheduling, leading to a big impact on the bottom line. In part 2, I deliberate why securing the transmission of data is of vital importance as the roll-out of connected cars...

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Following on from part 1, Genius Wong continues her analysis of how issues with traditional cellular and WiFi connectivity can be overcome using global virtual private mobile networks.

In part 1, I discussed why overcoming connectivity problems is essential for enterprises readying to future-proof their business. The airline industry is just one example becoming ever more reliant on stable, secure connectivity without which there can be major issues with scheduling, leading to a big impact on the bottom line. In part 2, I deliberate why securing the transmission of data is of vital importance as the roll-out of connected cars continues.

Creating seamless connected car experiences

The combination of a private mobile network and a global virtual private mobile network can underpin a connected car ecosystem through borderless IoT connectivity too.

So, by extending the closed network of a smart factory to the outside world with embedded SIMs (eSIM) built in vehicles, the whole ecosystem – including automotive dealerships, insurers and retailers – can become globally, seamlessly and securely connected.

Global virtual private mobile connectivity helps safeguard new innovative connected car services too. Telematics, infotainment, vehicle safety systems and driver assistance services, as well as V2X (vehicle-to-everything) applications such as parking control systems and emergency services all depend on the security and integrity of data.

“With a wealth of information being received and sent every moment by these applications, encrypted, private, mobile-edge-to-cloud connectivity is the armour that connected cars need.” 

Secure data capture also helps pave the way for an enhanced, personalised driving experience and new revenue streams across the connected car ecosystem, because a virtual private mobile network gives automotive manufacturers the flexibility to connect different applications in different ways. Some of them, such as infotainment, rely on high speed network connectivity – but manufacturers may be willing to compromise on speed if the cost is too high. After all, sharing relevant retail offers over a navigation system is a nice-to-have, not a must, unlike more critical applications such as telematics. For these applications, they want continuous high-quality connectivity to ensure safety, no matter the cost.

“Through a virtual private mobile network, automotive manufacturers have the freedom and control to manage their own connectivity for these different use cases.”

Traditional public mobile networks don’t give them this flexibility.

Empowering enterprises to take back control

Going forwards, the crucial piece of the puzzle for enterprises to innovate through mobility and IoT is going to be intelligently applying the technology available.

Getting this right, however, means they need more visibility and control over their networks, and more reliable and secure connectivity. A global, virtual private mobile network can act as an intelligent digital infrastructure foundation for enterprises, as more and more people go mobile, ‘things’ get connected, and more businesses become cloud-first and mobile-first.

I believe that re-imagined mobile connectivity like this will transform the way people live and the way businesses operate in the next decade and beyond.

 

If you missed the first part of this blog you can find it here.

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Enabling the next decade of progress – part 1 https://www.tatacommunications.com/blog/2020/02/global-virtual-private-mobile-networks-part-1-wifi-connectivity/ Thu, 20 Feb 2020 02:30:25 +0000 https://www.tatacommunications.com/blog/?p=9362 While the last decade saw global connectivity expand significantly, it’s clear that some of the infrastructure that first paved the way for our data-powered digital world is beginning to creak under the strain.  In Part One of this blog, Genius Wong examines how connectivity problems can be overcome using global virtual private mobile networks. This year marks the first of a new decade and I would be remiss if I didn’t reflect on the changing nature of connectivity during the last ten years. It has been interesting to witness the evolution of people and businesses’ relationship with data and connectivity...

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While the last decade saw global connectivity expand significantly, it’s clear that some of the infrastructure that first paved the way for our data-powered digital world is beginning to creak under the strain.  In Part One of this blog, Genius Wong examines how connectivity problems can be overcome using global virtual private mobile networks.

This year marks the first of a new decade and I would be remiss if I didn’t reflect on the changing nature of connectivity during the last ten years. It has been interesting to witness the evolution of people and businesses’ relationship with data and connectivity – for example, the ongoing debate around privacy, security and access.

The issue with WiFi and traditional cellular connectivity

Traditionally, most enterprises have relied on WiFi to enable different mobile connectivity services and even Internet of Things (IoT) applications within the shop, warehouse, factory or office – but its shortcomings are evident.

“The main challenge is that WiFi lacks reliability and security.”

So, many enterprises are increasingly using traditional cellular networks to enable their mobile-first strategies. Yet, what enterprises gain in reliability and security with this approach, they sacrifice in terms of visibility and control. Cellular coverage can also be patchy: an enterprise may see poor performance in certain locations, as international connectivity is dependent on their mobile network operator’s roaming partners.

“I expect that, to overcome these limitations, more and more enterprises will turn to using private mobile networks, complemented by a global, virtual private mobile network.”

This powerful combination puts control back in the hands of enterprises, enabling them to capture, move and manage data seamlessly around the world, not just inside the organisation but between their customers and partners too. Crucially, as cyber-attacks grow in volume and complexity while more and more ‘things’ get connected, this combination ensures data security too.

Transforming air travel with global virtual private mobile networks

Increasingly all businesses rely on low-latency connectivity, but no more so than the airline industry. There are a lot of ‘things’ and people that need seamless connectivity at an airport, from luggage tracking to electronic flight bags. It’s also an environment that depends on punctuality, which is only possible through instant and continuous access to data. All of this puts pressure on public cellular and WiFi networks.

Through re-imagined mobile connectivity, airlines are able to gain real-time visibility over this critical infrastructure in real-time and overcome common network performance issues at airports. This ensures that cabin crew and pilots have more reliable connectivity, no matter where they’ll land.

“It gives them seamless access to crucial data such as passenger manifests, catering stock information, flight plans and fuel requirements, which makes ground handling more efficient and improves turn-around times.”

The additional challenge in airports is that any IT failure, loss of connectivity or a security breach can cause costly delays that lead to customer dissatisfaction and fines. We saw several examples of this in 2019, for example the British Airways IT failure that resulted in 500 flights being either cancelled or delayed in the high holiday season in August. Just two hours of unplanned aircraft maintenance can cost anything up to US$150,000, so in these types of scenarios, the high performance, reliability and security of a private mobile network with dedicated bandwidth can be hugely beneficial.

The airline industry is not the only form of travel enterprise to which reliable and secure connectivity is  integral. In part two of this blog, I will explore how the combination of a private mobile network and a global virtual private mobile network can underpin a connected car ecosystem through borderless IoT connectivity, and how businesses can take back control of their infrastructure.

 

Read part 2 of this blog here.

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5 inventions that prove mistakes aren’t always a bad thing https://www.tatacommunications.com/blog/2020/02/5-inventions-that-prove-mistakes-arent-always-a-bad-thing/ Tue, 18 Feb 2020 02:30:44 +0000 https://www.tatacommunications.com/blog/?p=9322 A common business mantra stating that in order to succeed entrepreneurs must ‘fail fast and fail often’ is often not applied to those already working within a company. This is, as Ankur Jindal argues, a short-sighted approach for budding intrapreneurs.  When bacteriologist Alexander Fleming returned from a holiday in 1928 to find mould growing on one of his petri dishes, he probably thought his experiment was destined for the bin. But when closer inspection revealed that the mould had inhibited the growth of bacteria around it, the most famous accidental discovery in history was born. Penicillin was the first true...

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A common business mantra stating that in order to succeed entrepreneurs must ‘fail fast and fail often’ is often not applied to those already working within a company. This is, as Ankur Jindal argues, a short-sighted approach for budding intrapreneurs. 

When bacteriologist Alexander Fleming returned from a holiday in 1928 to find mould growing on one of his petri dishes, he probably thought his experiment was destined for the bin. But when closer inspection revealed that the mould had inhibited the growth of bacteria around it, the most famous accidental discovery in history was born.

Penicillin was the first true antibiotic, heralding the start of a new age in medicine, but at first glance the circumstances surrounding its development were a complete failure. While the events that led to it might seem like a one-off, the lessons Fleming’s discovery teaches us about innovation are still relevant to modern businesses nearly a century later.

“Instead of treating unexpected outcomes as failures, learning lessons from mistakes and making them an acceptable part of an organisation’s culture can lead to the biggest breakthroughs of all.” 

Penicillin wasn’t the first (or last) unintentional invention. Countless other everyday items have come about as the result of a happy accident, proving that sometimes failure is the path to success and exploring new paths can be beneficial to all – even when the results aren’t exactly as intended.

X-rays

In 1895, experienced German physicist Wilhelm Röntgen was alone in his lab experimenting with a Crookes tube – a puzzling device that emitted a strange glow when a large voltage difference was set between the anode and cathode inside it.

Röntgen realised that it was also giving off a new type of radiation that could pass through solid objects and make them appear transparent on a screen. When he held his hand between them, he could see the outline of his bones, changing the way doctors would evaluate patients forever.

Pacemaker

One thing that will definitely show up in an x-ray is an implanted cardiac pacemaker, a life-saving device that was also invented by accident. In 1956, American electrical engineer Wilson Greatbatch was building a device to record heartbeats, but after he fitted the wrong resistor it started to emit electrical pulses instead.

Previous implantable pacemakers had failed after a matter of hours or days, making them impractical, but the mercury battery powering Greatbatch’s invention lasted up to two years, with further advancements increasing the lifetime of the devices – and by extension their patients – even further.

Super Glue

Super Glue has been accidentally sticking fingers together since 1958 but inventor Harry Coover first discovered its highly adhesive properties when he was trying to develop transparent plastic gun sights for Allied soldiers during World War II.

While it was too sticky for the army, Coover stumbled across the substance again nine years later when working on

a project to make heat-resistant seals for jet canopies, and its commercial potential was finally realised. Soldiers in Vietnam also used it to seal wounds on the battlefield, leading to a less toxic version being developed for medical use.

Microwave oven

The microwave oven has revolutionised cooking since its invention in 1946 – but it only exists because of a melted chocolate bar.

Percy Spencer was an engineer working on radar technology at a company called Raytheon during World War II.

“While testing the power level of a magnetron tube one day he discovered his lunchtime snack had become a gooey mess in his pocket.”

After an egg he put underneath the tube also exploded, he brought in some corn kernels to pop and every lazy cook’s dream came true.

Slinky

Everybody’s favourite toy spring actually began life in the US Navy. In 1943, Richard James was working on a system to stabilise a ship’s instruments in choppy seas, when he knocked a spring off a shelf.

Noticing how it neatly arced to the floor, the naval engineer thought he had the makings of a good toy. After deciding on 80 feet of steel coiled in a two-inch spiral, he had a local machine shop produce 400 Slinkys and put them on sale in a Philadelphia department store. They sold out in less than two hours.

The Slinky even had a second accidental use when soldiers during the Vietnam War used them as ultra-portable, hyper-extendable antenna for their radios.

“Some of history’s most life-changing inventions (and a classic toy) have come from those aiming for one thing and discovering another.”

Under different circumstances, these experiments could have been seen as failures, but with the right approach all became far more successful than ever imagined.

Failure is crucial to finding success – it’s how you deal with it when it happens that matters. That’s why Tata Communications created its Shape the Future initiative, which is designed to fan the flames of innovation and incubate the best ideas from within the company – with support to clear every hurdle on the way.

While organisations will always have key objectives to meet, fostering an environment of intrapreneurship and encouraging employees to experiment without fear of failure could lead to your business creating the next big thing – even if it does happen completely by mistake.

 

Read Ankur’s previous blog post about how to unlock innovation in middle management here.

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Upskilling: Not Just an option for organizations https://www.tatacommunications.com/blog/2020/02/upskilling-not-just-an-option-for-organizations/ Thu, 06 Feb 2020 02:30:00 +0000 https://www.tatacommunications.com/blog/?p=9182 In a world where education in schools and universities has not necessarily delivered the skills required for today’s businesses, Mark Weait considers why companies must invest in their own digital curriculum. We now know that digitisation is not an option for organisations anymore – it’s a necessity. To enable complete and successful digital transformation, companies are investing heavily into their technology infrastructure. Whether transitioning to cloud-based platforms or using new solutions to analyse the vast amount of data at their fingertips, this investment is worthless unless their employees have the skills to utilise the new tools available to them. But...

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In a world where education in schools and universities has not necessarily delivered the skills required for today’s businesses, Mark Weait considers why companies must invest in their own digital curriculum.

We now know that digitisation is not an option for organisations anymore – it’s a necessity. To enable complete and successful digital transformation, companies are investing heavily into their technology infrastructure. Whether transitioning to cloud-based platforms or using new solutions to analyse the vast amount of data at their fingertips, this investment is worthless unless their employees have the skills to utilise the new tools available to them.

But the problem faced by many companies is that a big proportion of the workforce, especially those in their 30s, 40s and 50s, often haven’t had any training let alone formal education related to new technologies.

“This means that businesses must take on the role of educator if their digital transformation is to be a success. This is critical for businesses’ competitiveness.”

Skilled workforce also plays a major role in an organisation’s ability to leverage technology to its full potential. For example, AI has the potential to be both threat as well as opportunity for employees, depending on how its utilised. AI can take over more rule-based tasks and help free up time of employees for more evolved duties. It can create new roles, albeit ones that don’t exist yet. In fact, Gartner predicts that AI will actually create more jobs than it replaces. However, it should be noted that in this new world our new automated colleagues will require special supervision that can only be provided by someone with the necessary skills.

“Skill development isn’t restricted to the organisational level either – countries have identified it as a means for growth too.”

While not every country can afford to invest $22 billion in new technology like China, many around the world are setting aside funds to upskill their workforce and prepare their industries for the changing technological landscape.

In the UK, where lower-skilled jobs in the north and the Midlands are thought to be most at risk from automation, a government scheme will help affected workers by retraining them for roles that are better-suited to the evolving economy. Experts are urging people to see the benefits of the shift, with automation freeing them up to use their brains for things that robots aren’t capable of – like creativity or emotionally led roles.

In France, the government is planning to invest nearly €1.5 billion in AI. New education programmes aim to double the number of students in this field by 2020, while there are already measures in place to familiarise school children with the technology ecosystem. With some of the world’s largest tech companies, including Microsoft, Facebook and IBM, building AI labs in Paris, and others choosing France for their R&D centres thanks to the quality of French engineering, there are already clear pathways emerging for those that do choose to study in these areas. The plan is to close the skills gap in the long term, with public and private sector collaborations designed to attract young people to careers in tech spheres and increase the availability of digital training for people of all ages.

On the other hand, across the border in Germany, very few people have proper hands-on experience with innovations like AI, blockchain and IoT. So, digital transformation can be a difficult journey for German businesses to embark on, let alone complete successfully. That’s why the government has dedicated almost €3 billion to AI and related applications.

“It’s an important first step, but organisations also need to make sure that talent isn’t tempted to leave Germany and head to other countries with a better reputation for innovation.”

Looking outside of Europe, in the United States, home to many of the world’s leading tech firms, companies are investing in courses to train people for the many roles that they currently struggle to fill. Last year, Google launched

 

an IT Support Professional Certificate on Coursera, an online learning portal. It’s designed to equip anyone with the skills needed for an entry level IT job in as little as eight months – and in the first 10 weeks 18,000 people had enrolled, many of them without college degrees. Having the Google name attached helps, of course, but with major employers also available for newly qualified people to submit their CVs to directly, it also offers a clear pathway to potential work.

Meanwhile, Facebook’s Community Boost initiative aims to equip people across the USA with the digital skills needed to compete in the new economy, teaching small businesses in 30 cities how to make the most of what the internet offers.

Many businesses in emerging markets have realised the importance of upskilling too. In India, Quantified Commerce, a direct-response e-commerce company that launched in 2014, has set up an internal training programme after finding it difficult to recruit staff at management level.

The courses are designed to equip staff with the skills they need to stay relevant in the digital age, with particular focus on automation, AI and machine learning.

“As the speed of innovation gathers momentum, there may well come a point where people must retrain for a new role several times during their career as a reaction to newly adopted technologies, but businesses that embrace upskilling early will put themselves in the best position to thrive.”

Getting into this habit now can only be beneficial for the future.

 

Conquer your fear of digital transformation failure with this article by Srini CR.

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The power of alliances in digital transformation https://www.tatacommunications.com/blog/2020/02/the-power-of-alliances-in-digital-transformation-and-how-companies-can-navigate-this-journey/ Tue, 04 Feb 2020 02:30:38 +0000 https://www.tatacommunications.com/blog/?p=9239 Undergoing significant digital transformation is no simple feat with deployment requiring significant investment of both time and money. Tata Consultancy Services’ Gopinathan Krishnaswami reveals ways in which companies can overcome the potholes that line this road.  Business 4.0TM – a framework of business behaviours that optimises the digital advantage to create customer value – is one of the most significant overhauls that an organisation can undertake. This not only needs investment in new digital technologies, but also a vital change in an organisation’s culture. To reap the maximum benefits of Business 4.0 – which includes flexibility, agility and increased productivity...

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Undergoing significant digital transformation is no simple feat with deployment requiring significant investment of both time and money. Tata Consultancy Services’ Gopinathan Krishnaswami reveals ways in which companies can overcome the potholes that line this road. 

Business 4.0TM – a framework of business behaviours that optimises the digital advantage to create customer value – is one of the most significant overhauls that an organisation can undertake. This not only needs investment in new digital technologies, but also a vital change in an organisation’s culture. To reap the maximum benefits of Business 4.0 – which includes flexibility, agility and increased productivity – the business and its leaders must adopt new behaviours to make the most of these technologies, and thus, create customer value. For example, digital technologies have enabled new levels of agility and flexibility allowing businesses to embrace riskier opportunities.

Adapting to digital transformation requires large-scale restructuring and change not only in processes but also in business planning.

“Digital technologies have created a landscape that promises high returns on risks taken and virtually no growth for ‘safe’ options, as it gives the competition an easy victory.”

To maximise digital advantage, businesses need to think big and focus on the potential value to the customer.

But digital transformation is not an easy process, and if not handled correctly, it can be difficult to sustain in the long term, even for organisations in digital savvy industries such as media and telecoms. Deployment and maintenance can be costly, both in time and money; legacy systems need to be integrated or replaced; and talent needs to be constantly upskilled. As increasing amounts of data are created and communicated, security and privacy become even more crucial than before, both for employees and customers.

One solution to tackle the challenges of digital transformation is to leverage strong, well-defined partnerships. Selecting the correct partner(s) allows organisations to focus on what it does best. It also offers the necessary expertise, experience, and support to deliver business results for digital transformation.

Pairing up

All the expertise and experience for digital transformation may not reside with one single partner.

Businesses need integrated solutions for complex transformation projects.

“Not only do strong technology partnerships provide integrated solutions and enable organisations to overcome their technical limitations, they can also help businesses grow.”

They can do so by creating value, lowering deployment time and reducing total cost of ownership, improving customer experience and enabling borderless growth by opening up new markets across the globe. This often needs a strong base built on seamless digital IT services and digital infrastructure.

Rather than using a one-size-fits-all approach, Tata Consultancy Services (TCS) works with strategic partners like Tata Communications to build end-to-end integrated solutions. All of these solutions are tailored for each customer depending on their needs, whether they work in manufacturing, retail, financial services and insurance, consumer packaged goods, high-tech or utilities.

For example, a major deep-water drilling contractor, managed from London but with remote rig locations across the world, struggled for consistent IT experience and stable connectivity. Tata Communications along with TCS helped consolidate the firm’s network and applications. The joint applications and business support services, combined with a managed hybrid WAN with Tata Communications’ IZO SDWAN, meant that the company now enjoys smooth business processes empowered by seamless connectivity in all locations.

In another case, TCS and Tata Communications helped transform customer experience for one of the world’s largest beverage manufacturers.

“The solution involved installing a global cloud-based contact centre using a hybrid connectivity platform to connect agents across 11 locations, all under a single service level agreement.”

The joint solution addressed the infrastructure as well as the application layer, including interactive voice response (IVR), high-availability call recording and speech analytics.

The right partnerships can help organisations function in a more intelligent, agile and automated fashion, otherwise known as Business 4.0. This not only helps in the short term but will ensure that they are ready for the added benefits that will come from technologies such as 5G and more sophisticated artificial intelligence. Ultimately, collaborating with the right team improves a business offer. Just like a restaurant owner would design a better menu with a chef or a carpenter could build a better house with an architect, digitally transforming a business enhances the infrastructure, efficiency and most importantly, service to customers.

Find out more about how the Tata Consultancy Services and Tata Communications partnership allows organisations to leverage global WAN capabilities across a range of industries here.

 

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2020 Predictions: 5G, in-car entertainment & data privacy https://www.tatacommunications.com/blog/2020/01/2020-predictions-5g-in-car-entertainment-and-data-privacy/ Thu, 30 Jan 2020 02:00:52 +0000 https://www.tatacommunications.com/blog/?p=9140 Srini CR predicts the five upcoming tech trends that are going to dominate digital transformation this year.  No matter how much technology keeps evolving, making predictions about the future is always a risky business – but with the continued spread of digital transformation there are some areas where advances are more likely. Here are five trends I expect to see in the coming 12 months. 5G starts to have an impact 5G networks really began to pop up in a handful of countries around the world in 2019, but 2020 is the year the technology will really start to spread....

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Srini CR predicts the five upcoming tech trends that are going to dominate digital transformation this year. 

No matter how much technology keeps evolving, making predictions about the future is always a risky business – but with the continued spread of digital transformation there are some areas where advances are more likely. Here are five trends I expect to see in the coming 12 months.

5G starts to have an impact

5G networks really began to pop up in a handful of countries around the world in 2019, but 2020 is the year the technology will really start to spread. For most people, it’ll mean much faster internet speeds, more responsive connections and more reliable connectivity in densely populated areas, but its impact on society will go even further than that.

“5G is a tremendous enabler, with its low latency in particular making the deployment of new technologies such as autonomous vehicles and consumer robotics a realistic proposition.”

That makes 5G inherently geopolitical. Governments will use the roll-out of 5G to appeal to voters, highlighting the social benefits offered by the aforementioned technologies. Enhanced connectivity offered by 5G will also attract investment from companies across the world.

As the benefits offered by adopting 5G become apparent to other countries, it’s likely to be rolled out sooner in more parts of the world. Smaller, wealthier countries may even see their global stock rise off the back of a well-managed, all-encompassing 5G strategy.

Advances in connected cars and transport

When people think about connected cars they usually imagine kicking back and letting AI take control. We are however still a little way off a robo-chauffeur becoming an everyday sighting on most of the world’s streets.

That hasn’t stopped the entertainment industry from pinpointing passengers as an on-the-go captive audience, though.

“With 5G offering faster, more reliable connectivity for people in transit, this is the perfect commercial opportunity for media-services industry.”

I predict that the major streaming services have identified cars as the next place for people to consume their content and will likely plan to tailor their offerings to appeal to these viewers.

While we’ll have to wait for fully autonomous vehicles before we can hand over control to a computer, drivers will benefit from a more reliable connection to music streaming services and passengers can catch up on the latest episode of their favourite TV show, whether that’s on a 5G-compatible device like a smartphone or tablet, or using screens built into the car’s interior. When you can catch up on the morning commute, spoilers at work will become a thing of the past!

AI to enhance human collaboration

While all reports today indicate that artificial intelligence (AI) will benefit organisations, there is some fear that the use of AI in the workplace will lead to a loss of jobs. Setting the record straight, a 2018 study of global business leaders found that the technology was actually expected to diversify human thinking, rather than replace it.

“Artificial intelligence is expected to enhance cognitive diversity within groups, which can yield better outputs and help employees become more nimble and agile.”

AI will have the potential to free employees from tedious repetitive tasks, allowing them to focus much more on communication and innovation, thereby altering the structure of work. Work is expected to move from being task-based to strategic, enabling workers to enhance their curiosity and creative thinking – something that AI is not yet capable of doing.

Apps on the up

App use is on the up. Between 2017 and 2018, downloads increased by a whopping 15%, with over 205 billion apps downloaded worldwide. This is expected to rise by 25% by 2022.

That’s not hugely surprising. Today’s apps perform more functions than ever. In addition, improvements in mobile security and the introduction of protocols such as Apple Pay mean they can now provide better access to products and services that would previously have required a PC or laptop.

As more businesses undergo digital transformation and migrate their services to the cloud, expect more and more apps to launch for both personal and professional use – just don’t forget your charger.

Focus on privacy and anonymity

With more data being generated and stored than ever before, security and privacy have never been so important. Making people aware that their data is being treated with the care it deserves will be hugely valuable for companies of all kinds, while anonymising it will be crucial to getting the most out of it without risking its integrity. Breaches are never good news, but if the data can’t be tied to an individual, it limits its use for the thief.

Fines for breaching GDPR regulations are serious business, so as more and more companies switch to the use of biometrics for security, the storage of that data itself is just as important. After all, passwords can be changed but fingerprints and facial recognition data can’t.

Biometrics undoubtedly make life both easier and safer, but the security of its related data cannot be 100% guaranteed. That means we’ll see stricter laws and punishments to deter those who might be tempted to steal such sensitive data and infringers must be held accountable.

There’s no doubt that there’s a lot to look forward to in 2020, with secure, reliable connectivity at the heart of it. What do you think the big developments will be in 2020? I would love to know what you think so please leave your comments and predictions below.

 

Take a look at the analysis of the previous decade in tech and what innovative solutions have become the norm.

 

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Leadership lessons: Anonymity versus privacy https://www.tatacommunications.com/blog/2020/01/leadership-lessons-anonymity-versus-privacy/ Tue, 28 Jan 2020 02:00:45 +0000 https://www.tatacommunications.com/blog/?p=9215 Concerns about data usage have become prolific in recent months and consumers and businesses alike are becoming increasingly aware of data collection, storage and access. Srini CR deliberates the future of data and how this will impact on privacy and anonymity.  Back in 1993, The New Yorker magazine published a cartoon showing a pair of dogs sitting in front of a desktop computer. The caption said: “On the internet, nobody knows you’re a dog.” This throwaway gag by cartoonist Peter Steiner poked fun at the potential anonymity offered by the internet, a growing cultural phenomenon that was just starting to...

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Concerns about data usage have become prolific in recent months and consumers and businesses alike are becoming increasingly aware of data collection, storage and access. Srini CR deliberates the future of data and how this will impact on privacy and anonymity. 

Back in 1993, The New Yorker magazine published a cartoon showing a pair of dogs sitting in front of a desktop computer. The caption said: “On the internet, nobody knows you’re a dog.”

This throwaway gag by cartoonist Peter Steiner poked fun at the potential anonymity offered by the internet, a growing cultural phenomenon that was just starting to receive attention from the mainstream, but it’s only relatively recently that the cartoon’s message has started to look particularly prescient.

The word ‘troll’ in the context of internet abuse actually dates back to before Steiner’s cartoon, but the topic has become particularly relevant since the rise of social media. The lack of any protocols requiring users to verify their identity is one of the internet’s founding principles but it has been repeatedly abused on social media, enabling the consequence-free online bullying and emergence of bots launched by hostile governments that have caused so much harm in recent years.

“This has led many to call for identification measures to be put in place that would make users accountable for their actions – but if that is to happen it needs to be done in a way that allows us to maintain a reasonable expectation of privacy and protect freedom of speech.”

While the fear of giving too much power to ‘big brother’ remains and must be carefully negotiated, concepts of liability, slander and truth are tied to the ability to identify who said what. As long as the internet remains something of a modern-day wild west that’s almost impossible, but putting real names and other identifying information to digital faces comes with its own set of risks.

Identifying users means storing data – and stored data will always be an attractive target to cyber criminals. The more personal info about a person online the more at risk they are and while the move towards using biometric data for verification increases security, it also makes breaches even more catastrophic – passwords can be changed, fingerprints cannot.

“In this instance, anonymity is crucial.”

Data can be analysed and valuable insights gained from it while still maintaining the privacy of the subject – a process that is essential to the profitability of many companies. Even when anonymised, though, the data may still contain private information, plus as companies collect more and more data from their customers the chances of handling errors will only increase. Companies that have aggregated vast amounts of data will need to be tightly regulated whether they like it or not, with people made aware of the implications of sharing so much personal information.

As we move into a time where our traditional ideas of privacy and anonymity are being challenged we need to evolve the way that we approach regulations, working with the very finest ethicists, philosophers and technology experts to find a way of marrying our traditional attitudes towards these concepts with the changing world of the internet. The lines between privacy and anonymity need to be carefully drawn.

“The biggest barrier is likely to be public perception and the aforementioned fear of being watched.”

Blockchain, a technology that’s distributed using a ledger system meaning the information isn’t stored on one central database, can be used to tell who a person is online, while balancing anonymity and traceability across a potentially infinite number of locations. That might sound like it merely increases the chances of data being leaked but systems are being developed that will enable the data to be handled without actually being ‘seen’ by the network. This would prevent the spread of fake accounts meaning people would no longer be able to say things with impunity, while countries such as Estonia and Singapore are already experimenting with it for their citizen data and governmental services.

In a time when privacy has never been more fervently discussed, we need to be bold and use everything at our disposal to find a balance and make the world a better, safer place for everyone.

 

Take a look at how GDPR shone a light on data privacy here.

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Is internet access more than a luxury? https://www.tatacommunications.com/blog/2020/01/is-internet-access-more-than-a-luxury/ Wed, 15 Jan 2020 02:00:17 +0000 https://www.tatacommunications.com/blog/?p=9025 The internet has become integral to innumerable elements in everyday life, making some services almost impossible to use without it. Yet, for so many around the world, internet access isn’t necessarily available. Should the modern-day population demand internet access as a fundamental human right?  When the Universal Declaration of Human Rights (UDHR) was adopted by the United Nations General Assembly on 10 December 1948, connecting the entire world to a network must’ve seemed as realistic as putting a man on the moon. Even in 1974, when the now ubiquitous name was coined as a shortened version of ‘internetworking’, or when...

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The internet has become integral to innumerable elements in everyday life, making some services almost impossible to use without it. Yet, for so many around the world, internet access isn’t necessarily available. Should the modern-day population demand internet access as a fundamental human right? 

When the Universal Declaration of Human Rights (UDHR) was adopted by the United Nations General Assembly on 10 December 1948, connecting the entire world to a network must’ve seemed as realistic as putting a man on the moon.

Even in 1974, when the now ubiquitous name was coined as a shortened version of ‘internetworking’, or when Tim Berners-Lee invented the world wide web in 1990, few could have predicted what a colossal part it would play in pretty much every single aspect of our day-to-day lives 71 years later.

“In fact, internet access has become such a fundamental part of our existence that a US Census Bureau report published in September 2019 found that a lack of access to the web has become inherently intertwined with inequality.”

In the UK, Ofcom found that only 47% of people on low incomes had internet access at home, while that falls to 35% of the population in developing countries.

In India, a country with the second-largest internet user base in the world, the divide is stark. A recent BBC report found that for every one of the 630 million internet users in India there’s at least one person who does not have access – and chances are those without it live in the poorer, rural parts of the country. Differences of this kind can end up reinforcing existing inequalities and preventing people from escaping poverty – and considering 66% of the Indian population live in villages, that’s a real danger.

“Unrestricted access to a free and open internet is vital for the democratic empowerment of a country’s citizens.”

The structures that have been put in place to control it mean that some people have greater opportunities to exercise their political rights than others, while there’s plenty of real-world evidence to show the impact that denying free access to information can have.

Since the internet played such a significant part in the organisation of the Arab Spring at the start of the decade, network shutdowns have become an increasingly common tactic used by governments facing civil unrest and dissident behaviour among citizens. For example, in January 2019 internet and SMS services were disabled after an election in the Democratic Republic of Congo. According to government officials it was to prevent the spread of fictitious results but it remained suspended for 20 days, even after the UN had called for services to be switched back on.

Since the start of the year, the people of Sudan have also experienced multiple blackouts, with services shut down for over a month in June and July in an attempt to force an end to mass protests against military rule, while demonstrations over rising fuel prices in Iran saw a week-long shutdown in November. In fact, in the past year alone, we’ve also seen internet shutdowns in countries including Egypt, Indonesia, Myanmar and Zimbabwe.

In a statement published on the website of the Office of the High Commissioner for Human Rights during the DR Congo blackout, an expert said:

Access to information is crucial for the credibility of the ongoing electoral process. Shutdowns are damaging not only for people’s access to information, but also for their access to basic services.

The rise of the internet and social media and increased access to information has caused an uplift in democratic debate across the whole world, with more and more people getting involved in politics than ever before – but it also has a downside. The spread of so-called ‘fake news’ in recent years has led to many voters being misled, an issue not helped by the refusal of many social networks to validate facts and figures before running adverts and posts from political parties.

Leveling the playing field when it comes to access to digital technologies will also help to raise the level of digital fluency across the board, which a 2016 survey by Accenture found can help to close the gender gap at work. That could help to erase it completely up to 40 years faster in developing countries, and 25 years sooner in developed nations. Millennial women, who are more likely to have grown up with technology as a normal part of their day-to-day lives, have also shown a greater desire to hold leadership positions, while 58% of those not in work say that being able to work remotely would help them to find employment.

This is exacerbated even further in India’s very traditional, patriarchal society.

Only 16% of Indian women have access to the internet, while lack of access to devices means they’re 56% less likely to use mobile internet than men.

With digital empowerment known to increase independence, more equal access to the internet can help to address inequalities throughout Indian society, as will more investment in digital skills for women.

All of this just goes to show how important internet access is to modern-day societies – something that’s only going to increase as digital transformation speeds up. This will also enable the more widespread use of artificial intelligence and robotics, which will assist disabled employees and help them overcome obstacles in the workplace, while the adoption of 5G is also expected to be key to future economic growth.

Does all of this make internet access a fundamental human right? That’s a topic that’s been under discussion for nearly 20 years now but a November 2019 study by Dr. Merten Reglitz, Lecturer in Global Ethics at the University of Birmingham, argues that it should be.

“Without such access, many people lack a meaningful way to influence and hold accountable supranational rule-makers and institutions. These individuals simply don’t have a say in the making of the rules they must obey and which shape their life chances,” he says.

The report also points out that much of today’s political debate now occurs online, therefore exercising free speech and accessing information is dependent on having access to the internet.

Tim Berners-Lee’s World Wide Web Foundation recently unveiled the Contract for the Web – a plan to ensure the internet works to benefit humanity, and stays free from abuse and censorship by governments, corporations and individuals. Among other things it calls for companies to make the internet affordable, uncensored and accessible to all. Whether internet access qualifies as a human right remains up for debate but it’s abundantly clear that it has a key role to play in fostering democracy and has become a necessity for people to access equal opportunities in many areas of modern life – and that’s only going to increase in the future.

 

Look ahead to the next 50 years of the internet and what this could bring here.

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Accelerating innovation across the connected car lifecycle https://www.tatacommunications.com/blog/2020/01/accelerating-innovation-across-the-connected-car-lifecycle/ Thu, 09 Jan 2020 02:00:41 +0000 https://www.tatacommunications.com/blog/?p=9012 How is technology going to revolutionise the automotive industry? Find out what the future holds for the automakers… Innovative technologies such as Artificial Intelligence (AI), Machine Learning (ML) and the Internet of Things (IoT) have become a part of almost every organisation’s digital transformation journey. The automotive sector is no different, as it explores the potential of these technologies, in revolutionising the driver and passenger experience. For the automotive industry, a critical component that these technologies depend on to enable new customer experiences and open up new revenue opportunities is seamless and secure connectivity. From driver assistance services, enhanced safety...

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How is technology going to revolutionise the automotive industry? Find out what the future holds for the automakers…

Innovative technologies such as Artificial Intelligence (AI), Machine Learning (ML) and the Internet of Things (IoT) have become a part of almost every organisation’s digital transformation journey. The automotive sector is no different, as it explores the potential of these technologies, in revolutionising the driver and passenger experience.

For the automotive industry, a critical component that these technologies depend on to enable new customer experiences and open up new revenue opportunities is seamless and secure connectivity. From driver assistance services, enhanced safety and remote diagnostics, to the delivery of different infotainment services – innovation is accelerating thanks to faster connectivity, greater processing power and new connected car platforms.

“The powerful combination of these IoT-enabled advancements is also leading to closer collaboration between vehicle manufacturers and component suppliers across the entire connected car lifecycle.”

Design 

IoT can provide a wealth of information about customers, their preferences and driving patterns to automakers, enabling them to deliver new services and better vehicle designs.

By integrating more advanced telematics into vehicles, powered by real-time connectivity, it is possible to understand how, when and even why vehicles are being used. Automakers are then able to introduce design modifications to improve both the driver and passenger experience.

Integrating in-car IoT connectivity with other IoT-enabled services, from smart city systems to smart home applications, can enhance the driver’s experience further. So, the air-conditioning or heating could switch on in your house as you get closer to home. Or, imagine not having to worry about remembering to pay for parking, as your car will take care of the payment automatically when you arrive at a parking lot or drive off.

Sales 

Anything that can help make the sales process as smooth as possible is welcome, both for automakers and for dealerships.

“When it comes to vehicle connectivity, customers do not want to have to worry about whether their car will connect to a mobile network.”

This is something that should be both seamless and secure, as well as a strong selling point.

Vehicle tracking with IoT also makes contract leasing arrangements simpler to manage. Currently, these arrangements usually apply some sort of a limit on the number of kilometres that can be driven over the period of the contract. With real-time connectivity, it is possible to track drivers’ usage more precisely, enabling smarter contracts for the benefit of both parties. There could even be reward schemes for low-usage drivers, or automated lease extensions for higher usage drivers.

This same approach can be extended to other, more customised services in areas such as insurance and in-car entertainment, which ultimately leads to enhanced customer satisfaction and brand loyalty.

Driver experience and safety  

Enhanced connectivity can make predictive maintenance more effective, with telematics data shared with local dealers so that they have the right inventory of spare parts available when a vehicle comes in for servicing.

“Predictive maintenance is all about avoiding breakdowns, but when a breakdown does happen, cellular connectivity and real-time vehicle data can be used to alert roadside assistance services, who can then identify the problem and resolve it quickly.”

In a similar way, real-time location tracking can help keep drivers safe and provide support in the case of an emergency.

Looking ahead, automakers could also generate extra revenue by using vehicle data to show drivers a breakdown of their energy costs or CO2 impact.

Cyber-security

Modern vehicles have as much computer processing power as modern computers, so connected cars need to be protected in the same way as the threat of cyber-attacks continues to grow. The combination of encrypted in-car connectivity, secure over-the-air software installations & updates and a multi-layered security framework provides the protection that vehicles need.

With more and more innovative technologies being integrated into new cars to manage telematics, infotainment, vehicle safety systems and driver assistance services, there needs to be greater focus on securing the entire connected car ecosystem – not just the vehicle and the systems inside it.

The opportunities for automakers are immense, but what all the latest car innovations depend on is encrypted, seamless cellular connectivity, built-in to vehicles on the production line, using embedded SIM (eSIM) technology.

“This makes it important for automakers to work with an IoT connectivity specialist, who understands the regulatory, roaming and technical issues associated with IoT.”

As different IoT innovations are quickly becoming a must-have feature for car buyers, seamless and secure cellular connectivity helps ensure the successful delivery of different connected services during the entire vehicle lifecycle – and ultimately enhanced experiences for drivers.

 

Discover the pioneering tech from the motorsports’ industry, pushing the boundaries of connected car development in ‘IoT and the race for the car of the future’.

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Top 5 blogs of 2019 https://www.tatacommunications.com/blog/2019/12/top-5-blogs-of-2019/ Tue, 31 Dec 2019 02:30:04 +0000 https://www.tatacommunications.com/blog/?p=8954 It’s been another busy year on the New World blog, with posts about everything from how eSIM technology can fulfil its potential to the ways in which artificial intelligence and IoT can help to save lives. Of course, we’d recommend reading every single one, but if you don’t have time for that, we’ve rounded up the five most popular posts of the year for you.   Breaking down barriers for MVNOs in the IOT market One of the fastest-growing sectors of the mobile industry in recent years has been Mobile Virtual Network Operators – companies that don’t own the frequencies their...

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It’s been another busy year on the New World blog, with posts about everything from how eSIM technology can fulfil its potential to the ways in which artificial intelligence and IoT can help to save lives.

Of course, we’d recommend reading every single one, but if you don’t have time for that, we’ve rounded up the five most popular posts of the year for you.  

Breaking down barriers for MVNOs in the IOT market

One of the fastest-growing sectors of the mobile industry in recent years has been Mobile Virtual Network Operators – companies that don’t own the frequencies their services operate on but cater for more specific niches and demographics than the traditional networks can. In October, we looked at ways MVNOs can generate revenues by taking advantage of the wide-ranging opportunities presented by the rise of IoT, and how a single, global platform like Tata Communications MOVE™ can help them.

How customer experience moved from “nice to have” to “wise to have”

“With the rise of social media and online review sites, and people 50% more likely to share bad experiences than good ones, customer service has taken on extra significance in recent years.”

 

Using innovative mattress brand Casper and subscription razor service Dollar Shave Club as examples, we looked at how putting customers first and using technology to simplify their journey can help to set your business apart from the competition.

The rise and rise of eSports: the new media industry favourite

2019 was a big year for major sporting events. There was the Cricket World Cup, won dramatically and unforgettably by England; the most popular Women’s World Cup ever; and the Rugby World Cup in Japan – but with over 400 million people now tuning in to watch eSports a new form of entertainment is on the rise.

“In this two-part blog we looked at the operational and technological challenges eSports presents to broadcasters, and what part connectivity has to play in its future.”

Why SDWAN is the key to network transformation

Artificial intelligence and IoT are two of the most exciting new technologies to emerge in recent years, but without the right infrastructure to support them businesses won’t be able to take full advantage. Back in May, Song Toh, Vice President of Global Network Services, explained why a software-defined wide-area network is key to making the most of new cloud-based applications that can give enterprises a significant advantage over the competition.

How IoT and AI are helping us live longer

“AI and IoT have an almost unimaginable potential to positively impact our lives,  from driving more efficient and productive business practices to aiding humanitarian disaster relief to managing a sustainable environment.”

This article focuses on the health industry and how this tech can help deaf children to read, diagnose preventable blindness in rural areas and provide a universal healthcare service worldwide – quite the miracle at a time where public systems are under threat. With current political turmoil across the globe, AI and IoT may be the tool to improve the quality and access of healthcare in a cost-effective way, for the entire world population.

If that’s piqued your interest in what we publish here on the New World blog, head to the homepage to see what other thoughts we have available to read – and come back in 2020 for more of the same.

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The decade in tech – part two https://www.tatacommunications.com/blog/2019/12/the-decade-in-tech-part-two/ Fri, 27 Dec 2019 02:30:26 +0000 https://www.tatacommunications.com/blog/?p=8872 Following on from part 1, Song Toh continues his round up of the biggest tech developments of the last decade with 5 more innovations we’ve seen that have changed the way we live.  10 years is a long time in technology. What could feel impossible on day one can seem totally normal 3,650 days later, and stuff that was cutting edge at the start can feel like ancient history by the end. In part two of our ‘techrospective’, we look at five more developments that defined the decade, starting with the concept that underpins much of the most exciting new...

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Following on from part 1, Song Toh continues his round up of the biggest tech developments of the last decade with 5 more innovations we’ve seen that have changed the way we live. 

10 years is a long time in technology. What could feel impossible on day one can seem totally normal 3,650 days later, and stuff that was cutting edge at the start can feel like ancient history by the end.

In part two of our ‘techrospective’, we look at five more developments that defined the decade, starting with the concept that underpins much of the most exciting new products and services that we’re seeing in the market today.

1. The Internet of Things

The internet has been used to link computers together ever since ARPANET was invented back in the late ‘60s – and while other kinds of device have been connected in the past, the Internet of Things only really started to impact the mainstream in the past five years.

The trend really took off in 2014 and with the introduction of connected home platforms, Wi-Fi light bulbs and intelligent thermostats, smart devices quickly became accessible to regular consumers.

Since then, the number of devices that can measure and control their surrounding environment has accelerated, with smartphone and tablet devices used to control them. Now entire industries are benefitting and evolving from the use of IoT, providing better insights into production lines, logistics, customer behaviour and various other areas of their business.

2. AI and voice assistants

10 years ago, the thought of using voice control to check the weather or turn on your house’s lights was the stuff of science-fiction – but when Amazon introduced the world to Alexa, that soon changed.

Voice recognition services had existed before, most notably Dragon’s dictation software and Siri on the iPhone 4S, but the fact that the Echo hardware allowed Alexa to be summoned without having to press an activation button meant that it could become part of your day-to-day life more seamlessly. Amazon’s natural language processing also meant you didn’t have to remember very specific words or phrases that Alexa could understand.

I now plays a part in many areas of our lives whether you realise it or not, from the suggested replies in your search engine and filters in your email inbox, to the product recommendations on Amazon and the chatbot you use to speak to your energy provider’s customer service department.

3. IPv6

For the average internet user IPv6 will mean as much to them as other technical terms like NoSQL – but it’s fundamental to the way the internet works.

“Every device that connects to the internet is assigned an IP address to identify it.”

Originally, a 32-bit number (IPv4) was deemed adequate but with the explosion in the number of computers connected to the web it became clear that available IP addresses would soon run out. The switch to a 128-bit system (IPv6) is ongoing but without it the internet as we know it would not have been able to continue functioning, while the extra complexity of the addresses also means they’re more secure.

Google reckons around 29% of internet users have switched to IPv6 so far, although in India it’s just over 38%.

4. Blockchain

Blockchain was conceptualised way back in the early ‘90s, but it wasn’t until Bitcoin was deployed by the mysterious Satoshi Nakamoto in 2009 that it started to gain the attention of the mainstream.

“Blockchain is a decentralised system that uses a distributed ledger to keep track of online transactions, whether they’re monetary (such as Bitcoin), exchanges of goods or of information.”

Every time a change is made it must be approved by all holders of the ledger, so fraudulent transactions are practically impossible.

The technology has faced plenty of criticism in its first decade, with many cryptocurrencies fluctuating wildly in value – but it has allowed people to think differently when it comes to security, transparency and multi-party transactions. While there is a significant amount of change required to adopt blockchain, once done, these multi-party business relationships can react to changes much faster and more effectively than before. Put in another way: similar to traditional enterprise applications, once rewritten to be cloud-native, they be so much more agile and scalable.

5. Software-defined networks

As I described in the part one of this blog post, cloud computing has transformed networking for businesses. Traditional wide area networks are just now fast or scalable enough for today’s cloud-first enterprises – which has led to the emergence of hybrid networks.

They offer businesses the best of both worlds: the scalability or the Internet, with the reliability of private networks.

“The role of SDWAN in all this is that it allows today’s fast-moving, innovative enterprises to manage their new hybrid networks more effectively and roll out new applications and more bandwidth in almost an instant – anywhere in the world.”

A hybrid software-defined network is the critical foundation that forward-looking businesses will need to be agile and ready to innovate through a new generation of tech innovations that we’ll see emerge in the next 10 years.

Missed part one of our look back at the past 10 years in tech? You can read it here.

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The decade in tech – part one https://www.tatacommunications.com/blog/2019/12/the-decade-in-tech-part-one/ Wed, 18 Dec 2019 16:50:42 +0000 https://www.tatacommunications.com/blog/?p=8862 As the world looks ahead towards a new decade and all of the exciting new technology we can expect to see, Song Toh takes us on a trip down memory lane looking back at five of the top tech developments from the last 10 years. What do you remember about 2010? Was your flight grounded after ash from a volcanic eruption in Iceland shut down a large chunk of European air space for nearly a week? Or perhaps you queued up to buy one of Apple’s very first iPads. Tablets have changed the way many people think about computers, but...

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As the world looks ahead towards a new decade and all of the exciting new technology we can expect to see, Song Toh takes us on a trip down memory lane looking back at five of the top tech developments from the last 10 years.

What do you remember about 2010?

Was your flight grounded after ash from a volcanic eruption in Iceland shut down a large chunk of European air space for nearly a week? Or perhaps you queued up to buy one of Apple’s very first iPads. Tablets have changed the way many people think about computers, but the past 10 years have produced many other significant developments in the world of tech – whether they were new innovations or existing ones that came into their own.

Here’s part one of our look back at the decade in tech.

1. 4G

While 5G networks were switched on in some countries around the world in 2019, including China, South Korea, Germany and the UK, its impact won’t be truly felt for some time yet – but the influence its predecessor had shouldn’t be forgotten.

“The increase in speed brought about by 4G made high-quality music and video streaming on a mobile phone a reality.”

Meanwhile full desktop-style websites were now accessible rather than just streamlined mobile-only versions. This, combined with advances in app development, led to an explosion in mobile commerce and revolutions in all kinds of industries including banking and media.

The explosion in the amount of data needed and used meant that mobile service providers even started to offer unlimited data tariffs.

2. Cloud computing

Whether you’re checking your email from a computer on the other side of the world, watching a YouTube video on your phone while you wait for a bus, or logging into your company’s proprietary systems when you work from home, the cloud has fundamentally changed the way we use computers.

Gone are the days when you had to carry around USB sticks filled with your important files or email them to yourself – cloud storage services such as Microsoft OneDrive mean you can always access your drives, as long as you have an active internet connection.

“From a business point of view, cloud computing is more cost effective and more scalable and allows for new software to be deployed more quickly.”

Cloud computing has also allowed large amounts of data to be processed more easily, which has enabled the use of things like predictive analytics – a process that can be used to detect potential fraudsters and spot the signs of a cyber-attack before it’s too late.

Cloud computing has also completely transformed enterprise networking. Back in 2010, many large enterprises relied on private MPLS networks to access data and applications in proprietary data centres. But growing cloud adoption means that businesses have started to harness the power of the Internet, and hybrid networks like our IZO platform, to give their employees seamless, yet reliable, access to data and applications.

3. Google Android

When Google launched its Android operating system in 2008, Apple’s iPhone dominated the smartphone market. The 3G version, which was cheaper and also saw the introduction of the App Store, appealed to a far wider range of people than the original model revealed by Steve Jobs the previous year.

But Android was designed to be open-source, meaning a whole range of manufacturers could use it with their hardware.

“Gradually Apple’s dominance was challenged by HTC, Samsung and handsets released – albeit made under licence – by Google itself.”

Android’s flexibility also meant it was perfect for running other devices, including smartwatches, TVs, in-car infotainment systems, and kitchen and other home appliances, making it a crucial player in the world of IoT.

4. 3D printing

3D printers have been around since the 1980s, but it’s only really been in the past decade that they’ve started to receive any significant mainstream attention.

According to Sculpteo’s most recent State of 3D Printing report, businesses have significantly increased their use of the technology for R&D, proof of concept, prototyping, production and spare parts since 2015, with a particular jump in the past 12 months.

“Companies such as Nike, General Electric and Volvo have all taken advantage of 3D printing’s increased flexibility and reduced cost during the development of new products.”

You still won’t find a 3D printer in many homes, but they are becoming small enough and affordable enough for consumer use, while the vast online databases of designs mean blueprints can easily be shared among owners.

5. Wearable tech

If you include spectacles, wearable technology has been around since the 13th century – but it’s only in the past decade that things started to get really smart.

In 2009 Fitbit released its first fitness tracker, which was capable of counting steps and monitoring sleep, but the capability of wearable tech products has grown exponentially since then. Devices now come with things like GPS, excessive noise detection, fertility tracking, and heart rate monitors capable of spotting irregular rhythms, kickstarting a revolution in personal health monitoring.

The addition of contactless payment and rise in two-factor authentication for security purposes has also made wearable tech appealing to the less health conscious, with CCS Insight predicting the market will be worth almost US$30 billion by 2023 as 260 million units are sold worldwide.

What’s been your most significant technological development of the past 10 years? Stay tuned for part two of our decade in tech – and in the meantime, read Song’s previous blog post about the power of network transformation here.

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IoT and the race for the car of the future https://www.tatacommunications.com/blog/2019/12/iot-and-the-race-for-the-car-of-the-future/ Fri, 06 Dec 2019 02:30:24 +0000 https://www.tatacommunications.com/blog/?p=8800 As the whole world focuses on the next big thing in driverless cars, we’re looking under the bonnet at all the other innovations that deem a car ‘connected.’ When people think of the car of the future they usually imagine something that drives (or even flies!) itself – but there’s much more to innovation in the automotive industry than just autonomy. According to Gartner, there will be more than 250 million connected vehicles on the streets by the end of 2020. ‘Connected vehicle’ doesn’t just mean ‘self-driving’ – it includes anything that enhances our life on the road by communicating...

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As the whole world focuses on the next big thing in driverless cars, we’re looking under the bonnet at all the other innovations that deem a car ‘connected.’

When people think of the car of the future they usually imagine something that drives (or even flies!) itself – but there’s much more to innovation in the automotive industry than just autonomy.

According to Gartner, there will be more than 250 million connected vehicles on the streets by the end of 2020. ‘Connected vehicle’ doesn’t just mean ‘self-driving’ – it includes anything that enhances our life on the road by communicating with other devices.

“From anti-lock brakes to rear view mirrors, motorsport has pioneered a number of things that are now considered standard on the vehicles we drive every day – and you’ll struggle to find a more connected vehicle than a modern Formula 1 car.”

Over the course of a race weekend, a Formula 1 team will farm around 2TB of data from each car. A whole web of sensors collects information on forces, temperatures, displacements and pressures, allowing the engineers and drivers to build a more complete picture of how the car is performing and helping them to slash away those elusive extra split seconds. In the all-electric Formula E series, 150 sensors monitor each car’s vital stats during testing, although only a fraction of them can be used during the race.

While teams such as Mercedes AMG Petronas, Red Bull and Ferrari use the data collected to make their cars go around the track faster, there’s a secondary benefit that has already trickled down to road cars and they will only continue to become more sophisticated in the future.

Rather than telling you how to take the corners on your route to work more quickly, predictive maintenance technology uses sensors to warn car owners when a part is likely to fail.

“By monitoring the health of the battery in real time, for example, cloud-based algorithms can evaluate the chance of a breakdown and warn the driver in advance via their smartphone.”

This kind of technology relies on the transfer of data between the car and the server, which Formula 1 teams are also pioneering. The majority of what is collected can only be transferred when the car is in the pits, but as with everything in motorsports, time is of the essence. Since 2017, teams have used two wireless standards to transmit the data. It starts as soon as the car enters the pit lane, but when it’s within four metres of the garage, it switches to a faster 1.9 gigabit-per-second upload, meaning a gigabyte of data can be transferred in less than five seconds.

As more and more road cars become connected, transferring large amount of data in real-time is going to be crucial to keeping things running smoothly, particularly if human drivers are removed from the equation. The launch of 5G technology will be essential in facilitating this, with range, latency and speed all increased over what’s possible with current 4G networks.

Of course, on the road the competitive element would be removed but you’d have to consider the fact that, unlike on a racetrack, not every vehicle is travelling in the same direction. That’s where V2X comes in.

“V2X is the two-way communication between the vehicle and other devices around it that will really change how we drive.”

V2X stands for ‘vehicle-to-everything’ and is fundamental to the viability of self-driving cars, enabling each vehicle to navigate a network of streets full of traffic, pedestrians and other hazards through constant communication with almost everything it must share the road with.

While Formula 1 can’t help in this regard, a different, emerging race series is already pushing autonomous vehicles to their limit. Roborace is in its first experimental season – ‘Season Alpha’ – of races using fully autonomous vehicles. The outer limits of the circuit layout are scanned in advance by people carrying high-precision GPS systems on scooters. Once the car knows where the asphalt ends, it’s down to the team’s algorithms to work out the quickest way around the track – without crashing into the others.

Roborace’s Devbot 2.0 cars are packed with five lidar (light detection and ranging) sensors, two radars, six cameras and 18 ultrasound sensors, which allow them to navigate racetracks at speeds of over 200mph without colliding. Even if they did, the absence of any human beings makes the track a far safer proving ground than a normal street for V2X and self-driving vehicles.

“The potential of V2X will not be limited to just autonomous driving though. It will evolve passenger’s experience as well.”

In the future, vehicles will be seen more than just a mode of transport and will offer passengers with in-car entertainment. This will be particularly true for the driverless cars where entertainment will go far beyond drivetime radio or onboard video. As autonomous cars shuttle passengers through their work commutes or on trips to places miles away, passengers—no longer tasked with driving or even navigating—will be a captive audience, complete with a steady in-car 5G connection. This newfound free time for media consumption will mean new revenue options for automotive, telecoms, advertising and content/streaming businesses, who will fight for the passengers’ attention.

With a strong focus on innovation, motorsport is testing new technology and pushing the boundaries of what’s possible. With IoT and enhanced V2X communications, these innovations will bring the new connected car experience a little bit closer.

Interested in connected cars? Read our blog about how we’re helping connect the cars in India here.

 

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5 sectors that IoT will change forever: a snapshot https://www.tatacommunications.com/blog/2019/12/5-sectors-that-iot-will-change-forever-a-snapshot/ Thu, 05 Dec 2019 02:30:05 +0000 https://www.tatacommunications.com/blog/?p=8689 The IoT landscape is constantly evolving around us. Here we take a look at some of the key sectors that it is affecting. Technology has already changed the way we hail taxis, order our Friday night takeaways, and pay our bills without getting out of bed, but as the Internet of Things – combined with technologies like cloud, edge computing and AI – evolves to better serve businesses’ needs, we will see digital transformation across all kinds of sectors. Here’s a snapshot of a few industries that IoT will change for good. Farming Over the years, inventions such as the...

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The IoT landscape is constantly evolving around us. Here we take a look at some of the key sectors that it is affecting.

Technology has already changed the way we hail taxis, order our Friday night takeaways, and pay our bills without getting out of bed, but as the Internet of Things – combined with technologies like cloud, edge computing and AI – evolves to better serve businesses’ needs, we will see digital transformation across all kinds of sectors. Here’s a snapshot of a few industries that IoT will change for good.

Farming

Over the years, inventions such as the seed drill, the plough and fertilisers have had a dramatic impact on the way many farmers operate – but data generated through enhanced connectivity and the use of IoT devices will ensure they can make the very most of what they produce.

“Out in the fields, sensors in the earth will give farmers a far clearer picture of soil conditions and allow them to make better-informed decisions in order to increase crop yields.”

Similarly, sensors placed on livestock allow farmers to keep a closer eye on the health of their herds, picking up potential health problems before they have a chance to spread to other animals.

Construction

Employees of major construction companies could be working on a new shopping centre in Spain one day and checking in on the progress of a state-of-the-art football stadium in Russia the next, which makes borderless connectivity essential to staying on top of things. They need to be able to access all company systems without clocking up huge roaming charges or running into connectivity issues, no matter which corner of the globe their work takes them to.

“Meanwhile, IoT sensors can also enable previously impossible levels of monitoring, ensuring that structures maintain their integrity both in construction and afterwards, avoiding reliance on periodic inspections to catch potential problems and instead providing advance warnings of when maintenance work is required.”

This relies on affordable, low-demand, always-on connectivity no matter where in the world the project is.

Food and beverage logistics

Travelling can be an arduous enough process when you’re a human being strapped into a reclining seat, with a catalogue of films to watch and people on hand to serve you food and drink as and when required, so imagine what it’s like if you’re a tomato packed into a crate or a bottle of wine stowed away in a dark box.

Any business that transports products internationally can benefit from better monitoring of the process, particularly when conditions on the journey can affect the quality of the cargo when it arrives at the other end.

“IoT and borderless connectivity not only allow companies to keep track of the progress made by logistics vehicles, but sensors onboard can also monitor the temperature and condition of the cargo, ensuring that it’s transported correctly and arrives exactly as it left.”

In the wine making industry, for example, sensors in different parts of the vineyard could also give winemakers better insight into the health of their crops, the sugar levels in the grapes, and the conditions of the soil, to help ensure the high quality of wines each year.

Healthcare

Hospitals and healthcare facilities are veritable data factories, generating huge amounts of information on patients every single day. Appointments, test results, and patient monitoring systems all contribute to the torrent of information flowing out of each one, so as IoT devices become more sophisticated and widespread, and more medical equipment gets connected, there is an opportunity for medical and administrative staff to harness this data to improve the quality of care.

Devices that remotely monitor a patient’s blood pressure, for example, and relay this information to a healthcare professional in real-time could help identify patterns and support treatment planning, as well as alert a nurse or doctor if severe issues emerge. Through new telehealth applications, IoT is also transforming healthcare in remote areas.

Emergency services and maintenance

Most people use wearables to keep fit – but for someone with a dangerous job it could be the difference between life and death.

“In hazardous environments, IoT-enabled wearables, like sensors incorporated into protective clothing, can monitor workers’ fatigue and stress levels, particularly those who work with potentially dangerous equipment; ensure they’re not being exposed to harmful substances; or just track their location using GPS and keep them in regular contact with co-workers.”

This is just a snapshot of the transformational potential of IoT – but they demonstrate that the capture, movement and management of IoT data, and leveraging this data for actionable insights, is only possible with reliable, secure connectivity. Increasingly, edge computing and AI are also being leveraged by businesses in IoT use cases to enable real-time data analytics for immediate decision making and action by the device itself.

With Mobile World Congress 2020 just a few months away, my mobility and IT colleagues and I will be delving deeper into how different industries are harnessing the power of IoT, AI and edge computing to enhance operational efficiencies and open up new revenue streams. So watch this space…

Discover how technology is helping us live better and longer lives here.

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From an idea to a million-dollar business: the story of NetFoundry https://www.tatacommunications.com/blog/2019/11/from-an-idea-to-a-million-dollar-business-the-story-of-netfoundry/ Sat, 30 Nov 2019 02:30:57 +0000 https://www.tatacommunications.com/blog/?p=8741 NetFoundry founder and CEO Galeal Zino talks us through his lightbulb moment when he first came up with the idea behind NetFoundry many years ago, and how he finally got the opportunity to build that idea into a real business as part of Tata Communications’ Shape the Future programme.   Sometimes light bulb moments occur well ahead of their time. Solar cells, contact lenses and even vending machines were all dreamt up long before they were practically workable – but technology eventually caught up with the concepts and they all came good in the end. The idea to deliver business...

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NetFoundry founder and CEO Galeal Zino talks us through his lightbulb moment when he first came up with the idea behind NetFoundry many years ago, and how he finally got the opportunity to build that idea into a real business as part of Tata Communications’ Shape the Future programme.  

Sometimes light bulb moments occur well ahead of their time. Solar cells, contact lenses and even vending machines were all dreamt up long before they were practically workable – but technology eventually caught up with the concepts and they all came good in the end.

The idea to deliver business applications over the Internet first entered my head back in the 2005 type timeframe. My first startup, ITXC, went from zero to the largest VoIP network in the world by moving phone calls from dedicated PSTN circuits to Internet overlays, so a natural extension was to consider architecture for moving business apps from dedicated MPLS circuits to Internet overlays.

Unfortunately it wasn’t viable until very recently from a technical perspective, but fortunately Shape the Future – Tata Communications’ employee entrepreneurship competition – provided an opportunity to incubate it as a start-up. And fast-forward to today: this project is now a fully-fledged business, NetFoundry.

“We passed the $1 million USD annual recurring revenue (ARR) milestone in less than one year of selling our GA product.”

Only 6% of SaaS start-ups make that mark, so we are proud of that. To help accelerate this growth further, NetFoundry was recently spun off as an independent subsidiary of Tata Communications.

But let’s look back for a moment.

There’s much more to getting a company like NetFoundry off the ground than providing capital. Being part of Shape the Future was key for the development of our technology offering and our overall business strategy. The financial backing of a large business is a huge help, enabling us to focus on customers, rather than constantly being on the road raising new rounds of funding. Meanwhile, the kind of coaching and support that Tata Communications offered us was just as crucial to turning

the idea of NetFoundry into a successful business.

That mentoring can take many forms. Based on my Shape the Future experience, I feel it’s most beneficial when the start-up has the freedom to work independently, with encouragement to pivot and take risks – even if it means failing (as long as there’s something that you learn from it).

Many large companies have their own innovation and entrepreneurship programmes, but there are big differences between them. Often, the programmes seek ideas that are additive or complementary to a company’s existing products or are forced to try to “leverage” large company processes, systems or shared services that would choke a start-up. I think that actually stifles real customer-focused, fail-fast innovation.

“As part of Shape the Future, we were encouraged to venture into the unknown, immediately prove value to customers, and build on truly disruptive ideas with the potential to grow into multi-million-dollar businesses in the future.”

An approach like this is more likely to lead to real breakthroughs, and result in a true start-up culture that can attract and retain the type of talent which start-ups need to succeed. It also helps build systems, processes and structures which are optimised solely according to what is best for customers and partners.

While we were empowered to innovate, make our own decision

s, build our own culture and supporting systems, and run NetFoundry as an independent business, being part of a large listed company did mean that there were certain legal and financial processes that we had to follow too. I admit that at times it felt like unnecessary red tape, but actually thanks to this crash course into corporate governance, NetFoundry is now a much more mature business. I see it as a real advantage over other companies of a similar age that started off without it.

Fast-forward to today: NetFoundry is disrupting the industry by reinventing networking. Our customers and partners use the NetFoundry platform to spin up networking in the same way that they use IaaS platforms like AWS and Azure to spin up compute.  They use the NetFoundry platform to transform networking from a cost center to an innovation hub.

We don’t believe there is another platform that enables customers to spin up anything from an individual, embedded, private app connection (via our SDKs) to a full SDN or SD-WAN type network. And, all with nothing more than Internet access and cloud orchestrated software. Because we enable application providers, cloud and system integrators, managed service providers and leading-edge businesses to programmatically embed private networking into their applications and solutions, they can deliver those applications across any set of edges and clouds, with zero trust security and optimised performance, and without relying on configuration, dedicated circuits or custom hardware.

“What I am particularly proud of is that we have enabled our customers to innovate in ways we never imagined.”

I am also proud of the range of partners we have – from blockchain startups you haven’t heard of (yet!) to companies like Microsoft. In fact, Microsoft just named NetFoundry as the first connectivity-as-code company in the world to optimise Office 365 networking.

I’m certain that NetFoundry wouldn’t have enjoyed such success since its inception without being empowered to operate like an independent start-up, but with the backing of a big global business. By rewarding disruptive thinking and fostering innovation, there are sure to be other success stories like ours.

To learn more about NetFoundry, read the company’s blog .

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Golf: tradition meets tech innovation https://www.tatacommunications.com/blog/2019/11/golf-tradition-meets-tech-innovation/ Thu, 28 Nov 2019 02:30:47 +0000 https://www.tatacommunications.com/blog/?p=8712 Golf is a sport that is rightly proud of its traditions and heritage, from the rich history of The Open Championship dating back to 1860, to the passion and sportsmanship of the biennial Ryder Cup. Yet, the modern professional game is increasingly breaking new ground through its innovative use of technology. The European Tour is at the forefront of this through our commitment to Driving Golf Further. Every year we run up to 48 tournaments around the world, each one with up to five separate network infrastructures for public Wi-Fi, broadcast and TV, scoring, operational back-of-house, and the digital screens...

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Golf is a sport that is rightly proud of its traditions and heritage, from the rich history of The Open Championship dating back to 1860, to the passion and sportsmanship of the biennial Ryder Cup. Yet, the modern professional game is increasingly breaking new ground through its innovative use of technology.

The European Tour is at the forefront of this through our commitment to Driving Golf Further. Every year we run up to 48 tournaments around the world, each one with up to five separate network infrastructures for public Wi-Fi, broadcast and TV, scoring, operational back-of-house, and the digital screens you see dotted around the course. Our ambition is to not just enable a truly connected course, but an intelligent one. So, a course that can help bridge the gap between the spectators onsite and armchair fans and provide us with new insights to improve almost every aspect of each of our events.

To help turn this ambition into reality, we introduced the European Tour Innovation Hub with Tata Communications.

“It’s a competition for start-ups and small businesses to develop creative new solutions and concepts to enhance the game of golf. The ideas might enable this truly connected golf course, bring fans closer to the game or enhance the Tour’s broadcast and production.”

Our plan is to develop the winning idea further, and then test it in action during the 2020 European Tour season.

My fellow judges and I are looking for ideas that catch the imagination of fans, players and our partners alike – by, for example, opening up new opportunities to create content that is unique and compelling, and deliver it to increasingly mobile, digitally-savvy audiences worldwide.

“Put another way, if the idea were a car, it would turn heads and be truly different to anything else on the road!”

One challenge that is unique to golf compared to other major sports is that the crowd at each event is essentially split across 18 separate fields of play. Based on proof of concepts we ran in 2019, it was  fascinating to see  how setting up geofences and tracking devices to understand how people are moving across the course could be further exploited. There could be scope for our marketing teams and our commercial partners to use this data to guide people towards quieter restaurants at peak times or target them with special merchandise offers.

The movement of the players is also something that would be interesting to explore through technology. So, for example, using IoT to monitor the pace of play and keep things running smoothly. The time for sophisticated player-tracking will come, but as of January 2020 we’ll be collecting more data from every stroke played by every competitor, increasing our data points from 20,000 per tournament up to 700,000.

Ideas combining ubiquitous connectivity and cloud computing could also pave the way for enhancing how each event is broadcast and produced. For example, cameras  no longer have to be hard-wired, giving us the freedom to conduct more real-time on-course interviews and offer more insight through new and compelling content types for different digital platforms.

“The adoption of 5G could not only make the Tour more efficient operationally but also further augment each event for fans, both onsite and at home. “

Whatever innovations come out of the Innovation Hub, one of the key requirements is that the idea can be created, robustly packaged and repeated across all of our events, whether they’re staged and promoted by the European Tour, through third parties or our co-sanctioning partners. That in itself is a sizeable challenge and one that’s only possible with the right combination of the latest technologies – whether that’s cloud, predictive analytics, IoT, AI, blockchain or VR.

Some of these technologies may need to mature before we can maximise their full potential, but we are on a journey to make golf one of the leading global adopters of innovation in the sports industry. Still, I wouldn’t be surprised if one day the winning idea of the Innovation Hub will be a quintessential part of our sport – just like the many traditions that make golf special.

The shortlist of the European Tour Innovation Hub with Tata Communications will be unveiled on 4th December… in the meantime, check out the Innovation Hub website for more information about the competition. 

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How AI and IoT are helping us live better and longer https://www.tatacommunications.com/blog/2019/11/how-ai-and-iot-are-helping-us-live-better-and-longer/ Fri, 15 Nov 2019 09:25:05 +0000 https://www.tatacommunications.com/blog/?p=8677 Healthcare across the world is using new technologies to improve lives across the globe. We review some of the ways in which IoT, AI and robotics are being adopted, from everyday use to monitor fitness, to early diagnosis of treatable conditions in rural developing areas.  Whether it’s your resting heart rate, cholesterol count or blood pressure, healthcare has always been obsessed with numbers and data. Surgeries and hospitals are awash with measurements, charts and test results, with more data being generated now than ever before. As technologies such as artificial intelligence and IoT become more prevalent in our day-to-day lives,...

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Healthcare across the world is using new technologies to improve lives across the globe. We review some of the ways in which IoT, AI and robotics are being adopted, from everyday use to monitor fitness, to early diagnosis of treatable conditions in rural developing areas. 

Whether it’s your resting heart rate, cholesterol count or blood pressure, healthcare has always been obsessed with numbers and data.

Surgeries and hospitals are awash with measurements, charts and test results, with more data being generated now than ever before. As technologies such as artificial intelligence and IoT become more prevalent in our day-to-day lives, that’s only going to increase. But how can they be used to help us live healthier and longer lives?

Data to the rescue

A huge range of companies are getting involved in health and fitness, including some of the biggest consumer tech brands in the world, which has kickstarted a whole new wave of health-focused products.

For example, the most recent Apple Watch models include an electrocardiogram feature that measures your heart rate and can detect irregular activity, producing data that can be exported and shown to a doctor. It also has Fall Detection built in and will automatically notify emergency services if it senses significant sudden movement and impact that could indicate the wearer has been involved in an accident and is unable to call for help – like it did recently, in case of Bob Burdett, a biker who flipped his bike at the bottom of Doomsday path, Riverside State Park (Washington DC) and hit his head and lost consciousness.

“The trend for wearable fitness devices, which encourage behavioural changes to keep people healthy, has also led to a rise in lifestyle-focused platforms that combine data from smartphones and IoT devices with AI, to suggest activities and more smartly monitor and manage chronic health conditions.”

Whereas many of the more basic wearables simply provide a numerical target to hit every day, platforms such as Sweetch use AI to tailor their suggestions to the individual, their habits and routines. Many consumers don’t know that the 10,000 steps a day target stems from a marketing ploy by a Japanese company in 1965 to sell a pedometer! Rather than just a generic step count to meet, Sweetch uses data collected from connected devices to provide contextual, personalised tasks that aim to help users manage their weight, diet and activity around their day-to-day schedule, rather than telling them to stand up when they’re in the middle of an important meeting.

Other platforms, such as Lark, Hello Heart and Livongo, use own-brand connected devices to take readings and collect data from users, with AI transforming them into context-aware, hyper-personalised guidance for patients dealing with diabetes, high blood pressure and other long-term medical conditions. When platforms such as these are clinically validated, they can be used to help medical institutions identify high-risk patients at home and help them to get the treatment they need.

This more connected approach to healthcare also allows for better access to trained medical professionals, particularly in places that might not have regular access to a doctor, let alone specialists.

Beyond wearables

Huawei’s AI for Good initiative has spawned various projects that bring the power of artificial intelligence and augmented reality to more people across the globe. Track.Ai is designed to pick up on the signs of visual impairment in children before they’re even able to explain their symptoms themselves, so they can be treated as early as possible while blindness is still preventable.

Track.Ai currently uses DIVE (Devices for an Integral Visual Examination) hardware to capture data from a patient’s gaze, which is then analysed using AI to determine the probability of the child developing an ophthalmic condition. Children with damaged vision look at things differently to those without, and in less than 15 minutes, AI-powered devices can detect the telltale patterns more accurately than a doctor’s manual observations.

The company is now working on a version of this technology that is powered by the onboard AI of one of its smartphones, so it’ll work even where connectivity is unreliable. The aim is to make it usable by non-trained professionals in rural areas, so that children can be screened as early as possible and doctors can focus on treating those that really need it.

Healthcare for all

As artificial intelligence becomes more sophisticated it will also take the strain off overworked medical personnel, allowing data to be collated and analysed more quickly, which will help to inform more accurate diagnoses and decision-making, while also streamlining patient workflows.

“In the grand scheme of things, both AI and IoT are still in their infancy, but with both evolving and improving all the time, their impact on the healthcare world is only likely to grow.”

With more connected devices, especially those on which patients rely to monitor and maintain their health, a strong infrastructure becomes ever more integral. And developing this for countries that may not yet have the best in place, brings with it the opportunity to improve the health of the global population.

As well as its advancements in healthcare, IoT is also helping to save the planet in a number of different ways. Read about it here.

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Looking forward to the next 50 years of the Internet https://www.tatacommunications.com/blog/2019/11/looking-forward-to-the-next-50-years-of-the-internet/ Thu, 07 Nov 2019 09:28:25 +0000 https://www.tatacommunications.com/blog/?p=8547 Last week was the 50th anniversary of the Internet. The Internet has evolved a huge amount in this time, but the big question is what will the next 50 years bring? When the first humans landed on the moon in July 1969, you’d have got very good odds on that being the most important scientific event to happen that year. Fast forward a few months to October 1969, though, when computers at Stanford and UCLA were quietly linked in the first experiment of its kind. I say quietly, because of course there was no emailed press release, no social media...

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Last week was the 50th anniversary of the Internet. The Internet has evolved a huge amount in this time, but the big question is what will the next 50 years bring?

When the first humans landed on the moon in July 1969, you’d have got very good odds on that being the most important scientific event to happen that year.

Fast forward a few months to October 1969, though, when computers at Stanford and UCLA were quietly linked in the first experiment of its kind. I say quietly, because of course there was no emailed press release, no social media posts and resulting buzz, no reems of online newsprint about the achievement, no 24-hour rolling news interviews streamed on mobile phones the world over.

“That’s because all of these things would one day rely entirely on that innovation.”

Out of this (technically impressive) acorn grew the mighty oak that we call the Internet today.

Looking back to that event which happened 50 years ago this week, it’s hard to imagine that even those brilliant researchers could have foreseen the ways in which the Internet would change the world forever.

Since then we’ve seen the rise of email, anytime/anywhere access to information, social media, the Internet on smartphones, content streaming and the Internet of Things. Reeling off a list of internet-enabled technologies like that automatically downplays the massive, global significance of these developments. But frankly, it’s hard to imagine the world we live in today without one of those things, let alone all of them. Without the Internet, none of them would exist and our world would be irrevocably different.

Against this sort of backdrop of massive technological change – which later becomes almost mundane through familiarity – it’s easy to forget an important element. Although anyone reading this blog probably takes their internet access for granted, billions of people still don’t have internet access today.

How many exactly? Well, the United Nations agency the International Telecommunication Union estimated that the close of 2018 was the first time that over half the world’s population had access to the Internet. By that benchmark, something like 3.9 billion people were still without internet access at the end of 2018.

“It’s easy to talk about the internet without acknowledging that like any development, it brings both good and bad.”

But when we look ahead to the next 50 years of the online world, we think the outlook is incredibly positive. Much of that optimism comes from the opportunities presented by getting far more of the world’s population online so that they too can learn, be inspired and engage with a global community.

Today, access to online services, information and entertainment enriches the lives of just over half of the world’s citizens. 3.9 billion connected people is an amazing achievement, but it also leaves plenty of room for improvement. Tata Communications operates some 30% of the world’s global internet routes, providing the network backbone on top of which service providers and other companies build solutions to connect people everywhere to possibly the most significant human innovation ever created.

“So this week as we start the Internet’s next half century, it’s time to reflect on that achievement, but it’s also time to think about what the future of the Internet looks like.”

We hope it’s a future in which far more of the world’s population can enjoy all the many advantages of connectivity. As more and more people get connected, technology itself will continue to develop in parallel unlocking ever more powerful benefits. This in turn will create a multiplier effect, where more lives can be improved, more successfully, by more effective technology.

It’s an optimistic view, but that’s our hope for the future. Bring on the next 50 years.

To learn more about the transformational potential of connectivity, read Anthony’s recent blog post about how AI and IoT can help save lives here.

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How the cloud of tomorrow will feed the fastest computer ever https://www.tatacommunications.com/blog/2019/11/how-the-cloud-of-tomorrow-will-feed-the-fastest-computer-ever/ Tue, 05 Nov 2019 02:00:28 +0000 https://www.tatacommunications.com/blog/?p=8555 In his last blog post, Raj shared his top tips for businesses that are looking to migrate to the cloud but aren’t sure where to start. In this blog post, Raj looks at what the future of the cloud might look like. It’s set to be an exciting ride… so don’t get left behind! Imagine a world where you interact with apps and databases using the most powerful super-computer ever made: your brain. If you believe the futurists, we’re not far from a time when we will have electronics inside us that will interact with apps through thoughts and gestures....

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In his last blog post, Raj shared his top tips for businesses that are looking to migrate to the cloud but aren’t sure where to start. In this blog post, Raj looks at what the future of the cloud might look like. It’s set to be an exciting ride… so don’t get left behind!

Imagine a world where you interact with apps and databases using the most powerful super-computer ever made: your brain.

If you believe the futurists, we’re not far from a time when we will have electronics inside us that will interact with apps through thoughts and gestures.

CTRL-Labs, which was recently acquired by Facebook for somewhere between $500m and $1bn, is working on tech that would help people control computers with their brain. Start-ups such as Kernel and Dreem have also jumped on the bandwagon, while Elon Musk’s Neuralink project aims to develop a high-bandwidth brain-machine interface to be implanted just behind the ear, with human testing scheduled to begin before the end of 2020.

“As our methods of interaction change, the devices we use to access the internet or any other network will change with them.”

Just like desktop computers have fallen out of favour as mobile devices become more sophisticated, smartphones and laptops could also fade away as your brain takes over the job of the visual external interface. All popular gadgets of today will likely go the way of the landline or letter, to be replaced by others more suited to mind control.

As more and more people get connected and use these different, increasingly sophisticated gadgets, this will lead to phenomenal growth in the global data traffic too. Back in 1995, there were just 16 million people online – now there are around 4.5 billion. All these users drive around 21 zettabytes of traffic today – 95% of which comes from the cloud.

In parallel with this traffic growth, we’ve witnessed a surge in the performance of different devices, specifically the need for compute/processing power and storage. If Elon Musk and co have their way and we start to use our brains to navigate a new generation of devices, the speed at which we’ll be able to flip through things will go up by 100, 1000, maybe 10000 times, so we’re going to need new architecture that’s able to keep up.

“Can you imagine the processing power, memory, storage and intuitive infrastructure that will be required to pair with your brain?”

Patience and attention spans will shrink even further. Our expectation for lightning speed delivery will become elemental. A website that takes a second to load will become obsolete. With your brain functioning as the controller, the load times will be much faster because you’re not constrained by the speed of any other device, like a smartphone or a laptop. But you’ll still need faster compute power and considerably bigger and better connection framework for the servers which hosts these apps or websites.

My guess, though, is that this won’t be enough.

“The architecture of tomorrow will demand truly distributed edge computing and storage, with your apps in almost all major cities across the world so that you can match the speed of the new brain-based interfaces.”

If you stick to your own on-premise data centre, chances are your digital presence will die out because nobody will interact with you.

If you’re already on cloud and want to know where your data is, this could also be a problem. We will simply have to let go of these ideas and rely on the cloud service provider to ensure that the compute and storage are doing what they should: feeding the fastest computer ever.

Analysing how this architecture will look and how this will change not just businesses but our entire way of living is like; trying to explaining to teenagers in the 90s that within 10 years they’ll be able to carry their entire music collection on one tiny device in their pocket, or telling the children of the 80s that when they reach adulthood they’ll be able to video call anyone around the world at the touch of a button. It’s difficult for most of us fathom but not beyond the realms of imagination… it’s closer than we all think! What we can do is strive to stay at the forefront of development so when the time comes, we’re ready.

Read Raj’s previous blog – his step-by-step approach is all about ensuring that businesses are able to not just gain the maximum operational benefits of the cloud; but also harness its power to innovate.

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As seen on screen: when science-fiction becomes reality https://www.tatacommunications.com/blog/2019/11/as-seen-on-screen-when-science-fiction-becomes-reality/ Sat, 02 Nov 2019 03:00:36 +0000 https://www.tatacommunications.com/blog/?p=8435 At one point, the tech we have now was just a figment of the imagination. We look to some of the world’s most popular sci-fi movies that were way ahead of the game.   A famous philosopher by the name of Jean-Luc Picard once said: “Things are only impossible until they’re not.” As captain of the starship USS Enterprise, Picard saw plenty of technology that would’ve been considered impossible until it wasn’t, including universal translators and the 3D printer-esque replicator, and while a lot of it is still just the stuff of sci-fi to Star Trek viewers, there are other fictional...

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At one point, the tech we have now was just a figment of the imagination. We look to some of the world’s most popular sci-fi movies that were way ahead of the game.  

A famous philosopher by the name of Jean-Luc Picard once said: “Things are only impossible until they’re not.”

As captain of the starship USS Enterprise, Picard saw plenty of technology that would’ve been considered impossible until it wasn’t, including universal translators and the 3D printer-esque replicator, and while a lot of it is still just the stuff of sci-fi to Star Trek viewers, there are other fictional inventions that have since become reality.

But what other films and TV shows have predicted the future of technology on the screen before it became a part of our lives today?

Gesture controls from Minority Report

With its targeted ads, voice control and face recognition, there’s plenty of tech in 2002’s Minority Report that no longer feels particularly futuristic – but Tom Cruise’s wall of gesture-controlled screens still feels distinctly sci-fi. Microsoft’s Kinect sensor attempted to bring similar tech to Xbox owners, and Leap Motion’s controller allows you to use your hands to interact with VR worlds, but the latest iteration is Huawei’s Mate 30 smartphone. It has a gesture sensor above the screen, enabling users to scroll through pages and take screen grabs without touching the phone at all. Let’s just hope the film’s Orwellian preemptive policing, which allows law enforcement to make arrests before a crime has been committed, never sees the light of day!

Mobile phones from Dick Tracy

“Martin Cooper, the man credited with inventing the mobile phone, didn’t pluck his idea out of thin air.”

The American inventor was inspired by comic book character Dick Tracy’s wrist radio which allowed him to relay messages in real-time across huge distances. Mobile phones have come a long way since Cooper made the first call on one in 1973, and the first commercially available handset wasn’t available until 10 years later. Nowadays, smartwatches allow people to make calls from their wrists, just like Dick Tracy all of those years ago.

 NFC from The Fifth Element

Luc Besson’s The Fifth Element is full of futuristic tech: flying cars, autonomous weapons and self-making beds. But the one we all carry around in our pockets today is a more advanced version of Leeloo’s Multi Pass. In the film it’s an ID card that also functions as a driving licence, a boarding pass and allows her to buy things – sound familiar? With contactless payment standards from Apple, Google and Samsung becoming more widespread, the ubiquity of contactless cards convincing many businesses to go cashless, and e-tickets replacing paper ones for everything from cinemas to airlines, Leeloo’s chunky Multi Pass now looks positively old-fashioned.

 Tablet computers from 2001: A Space Odyssey

“Legendary director Stanley Kubrick was famous for his meticulous research and preparation.”

When he made 2001: A Space Odyssey in the mid-sixties he wanted the technology in it to feel simultaneously futuristic and possible, rather than the outright fantasy that most sci-fi films portrayed, so he sought the advice of robotics experts and employees of IBM. That’s why the tablet computers that the two astronauts are seen using while in space are so similar to those sold today by companies such as Apple and Samsung, while characters are also shown making Skype-style video calls and interacting with computers using just their voice. Fortunately, Amazon’s Alexa, Apple’s Siri and Google Assistant turned out less deadly than HAL!

Self-driving cars from Total Recall

They might not yet be as ubiquitous as Total Recall’s Johnny Cab, but autonomous cars are very much a reality in 2019. Whether it’s Tesla’s autopilot mode, Uber’s self-driving fleet which is being tested in cities across the USA, or Waymo’s Google-backed autonomous taxi service that’s in beta on the streets of Chandler, Arizona, Johnny Cab feels less like the stuff of science-fiction by the day. All that’s missing is a chatty, uniformed robot sitting in the driver’s seat.

Jetpacks from Iron Man

Iron Man first appeared in a comic called Tales of Suspense in 1963, but Robert Downey Jr. really brought the character to life in the 2008 film. Of the besuited superhero’s many powers, flight is the one most people covet, and while nobody is yet commuting to work via jetpack, “real-life Iron Man” Richard Browning has developed a suit that effectively gives the wearer wings. With a total of six jets attached to the arms and legs, it can propel you to speeds of over 50kph and reach altitudes of up to 6000m, according to a feature on redbull.com. The best bit? Browning’s company is called Gravity Industries, which couldn’t sound more like something from a superhero film if he tried.

“As tech develops at what was previously an unimaginably fast rate, more and more futuristic fantasy becomes reality.”

With technologies like blockchain, artificial intelligence and IoT already demanding nimble organisational transformation, it will be interesting to see how the fiction of movies like Ad Astra, Arrival and Inception might reshape and modify the digital revolution. The question is: how will the creativity of today transform technology tomorrow and more importantly, how can we be prepared for the next phase of sci-fi becoming real world?

Next, why not read our blog about how famous novels would have changed if they’d written in the age of wifi? Read it here.

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The road ahead with eSports (Part 2) https://www.tatacommunications.com/blog/2019/10/the-road-ahead-with-esports-part2/ Wed, 30 Oct 2019 12:43:33 +0000 https://www.tatacommunications.com/blog/?p=8407 Don’t miss out on part 1 of ‘The rise and rise of eSports’, where Dhaval Ponda gives the context as to why the gaming phenomenon has become so important to broadcasters. Previously, I wrote about the immense rise of eSports through the likes of Youtube, Twitch and Mixer, and also some of the the challenges and barriers the industry faces including the lack in superior connectivity, the complexities in media rights ownership, and the need for a lean and cost-efficient business model. But with challenges there’s always solutions and the opportunities for broadcasters makes them worth finding. A lesson from...

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Don’t miss out on part 1 of ‘The rise and rise of eSports’, where Dhaval Ponda gives the context as to why the gaming phenomenon has become so important to broadcasters.

Previously, I wrote about the immense rise of eSports through the likes of Youtube, Twitch and Mixer, and also some of the the challenges and barriers the industry faces including the lack in superior connectivity, the complexities in media rights ownership, and the need for a lean and cost-efficient business model. But with challenges there’s always solutions and the opportunities for broadcasters makes them worth finding.

A lesson from South Korea

As always, there is a lot to be considered. On one hand there is a need for achieving scale, efficiency and customer delight and on the other, there is a need for ensuring revenue balances out the costs of these events.

“South Korea is one country that has embraced eSports and made moves to integrate the industry as an intrinsic cultural trend; tapping into new fans and enhancing the experience of current fans.”

A lot of this has stemmed from within the industry itself but more traditional sports could learn from this.

In Seoul, there is a dedicated eSports stadium, Nexon Arena, which has hosted eSports events since 2013. Founded by its namesake, a South Korean gaming company, the stadium hosts events for multiple games including StarCraft II and League of Legends. Unlike other sports, there is no traditional stadium format, this changes all the time and the infrastructure within the stadium has to be flexible to accommodate this.

There is a dedicated eSports channel, OGN, pioneering the new way eSports is seen. OGN stemmed from one program following the rise in popularity of StarCraft in South Korea and progressed to a stand-alone channel estimated to spend upwards of $100 million each year to broadcast and produce live eSport events. They’re now looking towards the North American market.

A governing body, Korean eSports Association, has been established to regulate and manage the competitive side of the sport and it’s a member of the Korean Olympic Society – a sure-fire sign of how seriously it’s taken in the country, compared with elsewhere.

“While the technology which can make all of this possible exists in theory, the infrastructure in other global cities doesn’t yet exist to the scale this fast-growing sport needs.”

South Korea tops the international table of internet speeds with an average of 26MBps. High speed internet is invaluable for gamers – it stops lag and therefore gives them the competitive edge. Additionally, its widespread broadband infrastructure means 90% of its population are internet users, therefore more people are likely playing.

The road ahead

In South Korea, eSports has already woven itself into the mainstream and it’s catching up fast in other countries. London Premier League Club, Tottenham Hot Spurs, will be hosting eSports at its new stadium this year, Reuters has created an eSports Wire and what may be astounding to some, a number of universities across the US are starting to offer eSports scholarships. When the topic is so exciting and such a game changer for the future, it is impossible to resist some crystal ball-gazing.

Big data and AI machine learning: Traditional sports are not just about practice, they’re also based on strategy and analytics. More than others, eSports is built for deep data analysis. Using AI machine learning, the industry and players themselves can track how they play and use the analytics to improve their play, track their competitors and change the gaming experience to something more customised.

“And not just improving play, AI can be used to meet the ever-increasing demand for highlights and conversations – ensuring that “best bits” can be pulled together almost instantly and used to engage fans in real time, and specific to their interests with tailored packages.”

This will also mean that technology and analytics will uncover many new pricing models and opportunities for additional revenue streams, for example team analysis in franchised leagues to ensure there will be a worthwhile ROI. It will serve as a guide for investors and brands which will evolve into more lucrative deals – not unlike how YouTube evolved over the past few years.

Celeb status growth: The old view of a gamer as an awkward teen in his room is gone, players are now appreciated for the talent, skill and commitment it takes to get to the top. Even pros in traditional sports like Formula 1 star Lando Norris cites eSports as a key contributor to him learning his craft. Using the human stories from the players and their social media presence has the ability to get deeper fan engagement.

Olympic Games: Despite it not being on the list yet, it’s looking likely to be credited as an Olympic Sport in the coming years, predicted to be in action at Paris 2024. This will see it garnering an even bigger widespread appeal and respectability.

Ultimately the money doesn’t lie. The predicted growth rate and rapidly rising prize pots indicate that eSports is only set to get bigger. This is a classic case of audience demand, creating gaps in the market for us to fill, by expanding our own industries and collaborating with new partners. And while there are challenges ahead, the potential opportunities for the broadcasting industry are vast.

 

Read more about the potential for broadcasters in the eSports industry in part 1 of The rise and rise of eSports: the new media industry favourite.

 

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The rise and rise of eSports: the new media industry favourite- part 1 https://www.tatacommunications.com/blog/2019/10/the-rise-and-rise-of-esports-the-new-media-industry-favourite-part-1/ Fri, 18 Oct 2019 01:00:53 +0000 https://www.tatacommunications.com/blog/?p=8397 With the huge gaming event EGX 2019 currently on in London, we consider the growing rate of eSports and the potential it brings for broadcasters. In part 1, Dhaval Ponda takes a look at the eSports landscape and some of the challenges media outlets will need to surpass, to get ahead of the game.  It is no surprise that video gaming and especially mobile gaming is a wildly popular social activity today. What many of more traditional entertainment providers were surprised by was how quickly gaming also became a spectator sport. Back in 2014 people were debating the sheer potential...

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With the huge gaming event EGX 2019 currently on in London, we consider the growing rate of eSports and the potential it brings for broadcasters. In part 1, Dhaval Ponda takes a look at the eSports landscape and some of the challenges media outlets will need to surpass, to get ahead of the game. 

It is no surprise that video gaming and especially mobile gaming is a wildly popular social activity today. What many of more traditional entertainment providers were surprised by was how quickly gaming also became a spectator sport.

Back in 2014 people were debating the sheer potential of eSports, with many of them sceptical of gaming becoming a viable and sustainable career option. Now, with platforms like YouTube, Twitch and Mixer opening up the world of video game streaming, and the news of the 2019 Fortnite World Cup competition winner bringing home three million US dollars, it’s evident that the industry is growing at a tremendous pace. Games like DOTA 2, Fortnite and PlayerUnknown’s Battlegrounds (PUBG), are amongst the few video games that generate huge numbers of fans across the globe.

Recent insights suggest that this market is slated to touch 1.1 billion USD by the end of the current year, showing a growth of about 27% over last year.  And, according to market researchers Newzoo, the video gaming industry will be altogether worth $180.1 billion by 2021.

“A clear marker of pop culture and the subsequent Gen Z, this is mainstream entertainment of the future, with an 18% CAGR expected over the next five years.”

Big media players are on top of this trend, aggressively investing in the eSports market. As a media services professional, what I find fascinating is the interest of mainstream broadcasters in this space. With multi-million-dollar media rights bought by the likes of ESPN and Sky to stream eSports events, it is quickly becoming the next exponential growth driver for the market.

However, there is a twist in the tale. Unlike traditional broadcasting, the competition in this market is not just between mainstream broadcasters, but also OTT players and social media giants.

“Given the highly immersive nature of eSports, the eventual winner in this market will be the one that can deliver a seamless and interactive viewer experience across devices.”

eSports is attractive. It is also challenging.

With over 400 million estimated eSports viewers in 2019 its allure is undeniable. That said, delivering eSports globally has its challenges.

It is a new-age, hi-tech sport that is followed by young, tech-savvy and demanding viewers. At the same time, there are too many players from across the globe competing and too much happening simultaneously, making it difficult to follow everything in depth.

“In such a scenario, high-quality snippets and insightful highlights become critical for keeping viewers engaged.”

Given the audience demographic, there is a need to interact with the fellow viewers on social media and other platforms to discuss the game, share opinions and predict results. It’s a high stakes scenario, given that there is significant spending capacity at play here – broadcast, gaming software, hardware and so on. Let’s not forget that viewers could be players themselves and thus may have ‘real skin in the game’ themselves.

These factors contribute to making it a complex challenge. Some of the challenges for broadcasters, operationally and technologically, are:

  • eSports is an expanding market but even with the ever-growing number of fans and revenue streams, it is not regarded globally on the same level as mainstream sports like basketball, soccer or cricket yet. This means that content owners will need to have a lean production model that keeps costs in check. This is on the cusp of change with brands like adidas and Nike taking interest in gaming stars for sponsorship – the big bucks are coming so early adopters will benefit.
  • Multiple cameras, cutaways, reactions, commentary – on the go/real-time and intensive editing… All this needs superior connectivity and new-age broadcast technology that is built on the backs of robust digital infrastructure.
  • To achieve growth and economies of scale, tapping new markets is the key. This will bring in a larger, more diverse viewership and in turn higher revenues. Broadcasters need to give viewers a reason to switch from the “traditional” digital platforms that stimulated the growth of this industry.
  • Media rights for traditional sports are fairly straightforward because no one owns soccer, cricket or tennis. With eSports, it’s much more complex since the gaming company owns the content.

 

The question is what’s next, how can broadcasters prepare for it and get involved with the wider opportunities around the gaming industry. I’ll be speculating on this in part 2 of ‘The rise and rise of eSports’, being released next week. While you wait, discover more about successful sports broadcasting in the digital age from my previous blog, here.

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Breaking down barriers for MVNOs in the IoT market https://www.tatacommunications.com/blog/2019/10/breaking-down-barriers-for-mvnos-in-the-iot-market/ Fri, 04 Oct 2019 01:00:13 +0000 https://www.tatacommunications.com/blog/?p=8377 The Internet of Things continues to make waves across industries, but to-date, this market has eluded most Mobile Virtual Network Operators (MVNO). Kim Bybjerg explains how MVNOs can make the most of the new growth opportunities that IoT brings. We’ve seen huge growth in the global MVNO market in the last decade, and industry analysts now estimate that by 2023, these nimble, relative newcomers to the mobile industry will generate close USD 100 billion in revenues. The secret of their success has often been in carving out a niche and targeting demographics that traditional mobile network operators (MNO) don’t want...

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The Internet of Things continues to make waves across industries, but to-date, this market has eluded most Mobile Virtual Network Operators (MVNO). Kim Bybjerg explains how MVNOs can make the most of the new growth opportunities that IoT brings.

We’ve seen huge growth in the global MVNO market in the last decade, and industry analysts now estimate that by 2023, these nimble, relative newcomers to the mobile industry will generate close USD 100 billion in revenues. The secret of their success has often been in carving out a niche and targeting demographics that traditional mobile network operators (MNO) don’t want to or aren’t able to serve. Brands such as GiffGaff in the UK, VivoHub in Singapore and Ting in the US don’t own the infrastructure or frequencies their services run on. Instead they differentiate by offering certain packages or perks that are of particular value to specific customer groups.

Last year, we partnered with VivoHub to enable the MVNO to offer Singapore’s one million migrant workers a suite of mobile services that makes access to data, calling and messaging services simpler, and allows them to gift data to their family and friends back home. VivoBee’s 100,000 users make an average of 20 million call minutes per month, and VivoHub hopes to add 150,000 new subscribers by the end of this year.

Services like this demonstrate the creativity of MVNOs to tap into new growth opportunities – but also their reliance on traditional mobile services for revenues.

“Yet, one area that has continued to elude these players is IoT, and that’s where they need to set their sights on with a clear plan of action to continue compete with MNOs… many of whom have already grabbed the IoT opportunity both hands.”

GSMA Wireless Intelligence estimates that there are today just around 40 MVNOs in the M2M market, out of a total of around 1,600 MVNOs worldwide. The lack of MVNOs in the IoT space isn’t entirely their own fault. Their host MNOs have often been unwilling to offer them competitive rates, instead looking after their own interests and protecting their own share of the market.  MNOs have also been unwilling to give MVNOs control over devices, SIM cards and connections, and prevented them from managing policies, making updates and changing device parameters themselves.

But MVNOs don’t need to look far for a solution. By adopting the same approach that they took for the traditional telco business – targeting specific IoT market segments – MVNOs can take advantage of the myriad of new possibilities that IoT brings.

IoT should not be seen as just one singular sector, but multiple verticals. Whether it’s eHealth, smart cities, connected cars or industrial IoT – worldwide technology spending on IoT is predicted to reach $1.2 trillion by 2023. To put that in context, the smartphone industry is today worth approximately $522 billion.

“By identifying particular needs that they can satisfy through IoT, MVNOs can profit from the potential on offer.”

One example is public utilities – in these use cases there is often a need for low-bandwidth connectivity. This is because devices, like smart gas or electricity meters, are often placed in areas that can be difficult to access, so once you connect a new meter, there shouldn’t be a need to touch it again for the next 10 years.

On the other hand, digital signage is a sector that needs high volumes of data for bursting images and video out onto the signage posts. The frequency of sending data can differ, but bandwidth requirements are high. These examples demonstrate the wide-ranging connectivity demands of different IoT applications, and opportunities for MVNOs to target different markets with their IoT expertise.

That’s all well and good – but the barriers to entry for MVNOs remain, largely due to MNOs’ control over networks and capacity. So, what MVNOs need is a single, global, virtual mobile network that can connect all kinds of ‘things’ seamlessly and reliably, whatever their bandwidth demands. One such example is our Tata Communications MOVE™ platform.

“By challenging old industry conventions for cellular connectivity and forging new partnerships outside of the traditional MNO ecosystem, MVNOs are able to make their mark on IoT.”

This new approach will allow them to carve out a niche in this fast-growing market – just like they have done so successfully before in voice, messaging and data services in the traditional mobile segment.  From enhancing food production through connected agriculture and illuminating cities with smart lighting to enabling more efficient logistics with more intelligent transportation of goods – there are a whole range of IoT avenues for MVNOs to explore.

 

I talked about these opportunities for MVNOs in the IoT market at the recent MVNOs Asia event. If you’d like to know more, download our whitepaper.

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Tech rescue: how IoT and AI can help save lives https://www.tatacommunications.com/blog/2019/09/tech-rescue-how-iot-and-ai-can-help-save-lives/ Wed, 25 Sep 2019 01:00:05 +0000 https://www.tatacommunications.com/blog/?p=8359 With climate change high on the political agenda and natural disasters a regular occurrence, impacting populations around the world, we look at how IoT and AI are providing solutions and support in dangerous situations.  In 110 AD, an earthquake is believed to have hit the Dian Kingdom in China, likely killing thousands without warning. Around 20 years later, a scholar named Zhang Heng developed an ornate device designed to monitor movements in the earth. This early seismograph resembled a bronze vase, with eight dragons’ heads mounted on the outside, one for each of the main compass points. Each of the...

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With climate change high on the political agenda and natural disasters a regular occurrence, impacting populations around the world, we look at how IoT and AI are providing solutions and support in dangerous situations. 

In 110 AD, an earthquake is believed to have hit the Dian Kingdom in China, likely killing thousands without warning.

Around 20 years later, a scholar named Zhang Heng developed an ornate device designed to monitor movements in the earth. This early seismograph resembled a bronze vase, with eight dragons’ heads mounted on the outside, one for each of the main compass points. Each of the creatures had a ball in its mouth, which would be dislodged if shockwaves were detected, indicating the direction from which the seismic activity had occurred.

While the instrument could only notify observers of earthquakes that had already happened, in a time when sending messages could take weeks, it could still help when it came to sending assistance as swiftly as possible. Indeed, a few years later, one of the dragon’s balls dropped and a few days later a messenger arrived with news of a quake several hundred miles to the west – exactly as the detector had indicated.

“Nearly 2000 years on and even the most advanced early warning systems can only give a few seconds notice of an impending earthquake, but advances in the internet of things (IoT) mean we don’t have to rely on decorative dragons anymore.”

At fault

 The state of California is no stranger to earthquakes. It has a history of devastating tremors, with a 6+ magnitude pair in July responsible for buckled highways and damaged gas lines – but a recently launched early warning system could help to save lives in the event of another ‘Big One’ striking a major city and wreaking havoc.

SkyAlert is an IoT-based early warning system that is soon to launch in California, Oregon and Washington, but has been active in Mexico for a number of years, where it has around six million users. It uses a network of seismometers embedded in the walls of buildings to measure tectonic activity throughout the region. These sensors are connected by fibre-optic cables and only buildings with emergency back-up power are chosen to ensure there are no dropouts in connectivity.

When seismic motion is detected, a cloud-based platform sends notifications to users’ smartphones and wearables and activates standalone warning devices installed at schools and businesses in at-risk areas. Alerts are colour-coded depending on the intensity of the earthquake, with louder alarm sounds for more serious tremors. People who only respond to a quake when the shaking starts are likely to waste precious time working out what to do, which could increase their chance of injury or death, but SkyAlert can warn people up to two minutes before it strikes – 40 seconds sooner than other systems.

The system’s work isn’t done when the shaking stops either. Its standalone warning devices are based on Raspberry Pi computers and include accelerometers, plus Zigbee modules that are capable of detecting the presence of smoke and natural gas, so an initial assessment of the damage to the building can be made remotely. Users can also use the app to ask for help in the aftermath of a disaster, with a live emergency chat room allowing them to communicate effectively with help.

“The sensors can also be used to monitor temperature, humidity, and air pressure, so this kind of technology can also warn of incoming hurricanes, tornadoes and other destructive weather events.”

Sensors on trees can also measure temperature, moisture, CO and CO2 levels, which can help to predict which areas could be susceptible to forest fires in particularly hot and dry periods.

Prevention is better than cure

Technology cannot prevent disasters from occurring but it can help us to be better prepared in the event of a catastrophe. Companies such as One Concern use machine learning to identify and quantify the likely impact of natural disasters on particular neighbourhoods, helping to build long-term resilience, while IoT devices can be used to monitor the integrity of buildings, bridges and other parts of the infrastructure, alerting local authorities in advance when attention is needed and warning if structures are deemed unlikely to withstand any predicted extreme weather.

“IoT tech can also help to coordinate the emergency response and improve planning and communication between first responders.”

BlueLine Grid, for example, was set up by a former NYPD commissioner in 2014. A mobile communications platform that connects all users to a network of first responders, law enforcement officials and security staff, enabling the efficient use of voice, text and location services in the relief effort.

Even social media can play an important role. As well as Facebook’s ‘mark yourself safe’ feature, which is activated for users in particular locations after life-changing events, and chatbots to provide information to survivors far quicker than humans could, artificial intelligence (AI) can be used to analyse posts for cries for help. After the devastating 7.8 magnitude earthquake in Nepal in 2015, volunteers quickly assembled thanks to tags in related photos and tweets, with AI then used to analyse the posts and identify which areas had the most urgent need for resources and assistance.

Evidently, we’ve come a long way since Zhang Heng’s 2000-year-old ball-based detection device, but there’s a part of its design that turned out to be particularly relevant. When a ball was dislodged from a dragon’s jaws it landed in the mouth of a bronze toad, while in 2010 a colony of the pond dwellers was observed unexpectedly abandoning its home five days before a quake hit less than 50 miles away. Coincidence? Maybe. Or perhaps the amphibious animals offer a surprisingly prescient early warning system when it comes to earthquake detection.

The potential benefits that IoT might bring are yet to be truly realised. Countries like India are paving the way, heavily investing in technology to create 100 smart cities by the year 2020. With an integrated tech infrastructure, India is developing an entire smart ecosystem able to monitor and adapt to the needs of its inhabitants in countless ways.

“Innovations in IoT will not only help to alert us to dangers around natural disaster, but consistently survey our environment to signal risk, such as exposure to pollution or resource shortages.”

With the ability to continuously evolve and build on this, we can harness the power to improve standards of living, raise health and ultimately save lives.

 

Read more about the potential of IoT in India.

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Securing India’s Cyber Frontiers https://www.tatacommunications.com/blog/2019/09/securing-indias-cyber-frontiers/ Fri, 20 Sep 2019 01:00:00 +0000 https://www.tatacommunications.com/blog/?p=8346 Kanwal Sibal, Chairman, CII Task Force on Cyber Security gives his thoughts on how India is preparing for the future of digital security. Cyber space is rapidly transforming our lives—how we live, interact, govern and create value. With almost ubiquitous mobile penetration and rising financial inclusion, India is at the cusp of digital transformation. Make in India, Digital India and the Smart Cities programmes are amongst the world’s largest technology-led programmes of their kind. “While the proliferation of technology and communication have created enormous opportunity and have been great levers of growth as well as citizen prosperity, they have also...

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Kanwal Sibal, Chairman, CII Task Force on Cyber Security gives his thoughts on how India is preparing for the future of digital security.

Cyber space is rapidly transforming our lives—how we live, interact, govern and create value. With almost ubiquitous mobile penetration and rising financial inclusion, India is at the cusp of digital transformation. Make in India, Digital India and the Smart Cities programmes are amongst the world’s largest technology-led programmes of their kind.

“While the proliferation of technology and communication have created enormous opportunity and have been great levers of growth as well as citizen prosperity, they have also increased risks and vulnerabilities.”

PwC’s 2018 Global Economic Crime and Fraud Survey found that 31 per cent of global organisations say they’ve experienced fraud via cybercrime in the past two years. These crimes not only cause financial and reputational loss for companies, they also impact business relationships, including those with regulators and hurt employee morale. The report concludes that in reality “too few companies are fully aware of the fraud risks they face.”

Cyber security is rightly ranked among the top threats by governments and corporates. However, putting the accent solely on cyber security without considering regulations, data use and transparency misses the woods for the trees.

Concerns about data use have resulted in a multitude of regulations both in India and globally. India is now in the process of enacting a comprehensive data security and privacy regulation.

“However, effective cyber security is more an ecosystem – where laws, organisations, skills, standards, and technology mesh together.”

Thus, a robust regulatory and legal framework, with the development of a holistic cyber security effort involving academia and industry and proactive cyber diplomacy is called for.

For instance, at present, a mix of Indian legislations constitute the overall framework looking at security in cyberspace (some of these include legislations dating back to before India’s independence). Streamlining the legal, investigative and response framework will necessitate a dedicated, horizontal legislation that consolidates various laws and provisions pertaining to cyberspace while addressing key gaps in the current legal framework and promoting speedy resolution of disputes.

India will need to create a National Digital Security Commission to provide a national direction on security in cyberspace by consolidated policymaking across all nodal agencies; oversee counter-attack systems against international attacks; and enable local industry development through the ‘Make in India’ initiative.

Given that attacks increasingly originate from nation-states, India must also establish a National Cyber Command to address cyber warfare and related challenges with representation from the armed forces, intelligence community and cyber security agencies.

“Given the size of our economy and our technical manpower, we must play a proactive role in developing global technology standards in areas such as 5G, IoT, Cloud, AI, Blockchain, Application Security, Robotics, Quantum Cryptography and PKI.”

Apart from industry, academia, Government and R&D labs jointly addressing this, it will also require crafting of necessary curriculum for academic institutions to foster innovation and a standards mindset. The Indian industry must also mentor and financially support the translation of innovation from labs to IP creation.

The Confederation of Indian Industry (CII) has been actively working in the cyber security space. The CII Task Force on Public Private Partnership for Security of the Cyber Space has been set up to help facilitate collaboration and cooperation between the Indian Government and industry in the protection of critical information infrastructure in particular, covering cyber threats, vulnerabilities, breaches, potential protective measures, and adoption of best practices.

To address many of the security skilling challenges that still exist, the CII–Tata Communications Centre for Digital Transformation (CDT) regularly conducts a Cyber Security Training cum Certification Programme for both security professionals and aspirants.

It is this multi-pronged approach, involving the government, industry, academia and civil society that the CII believes will help to strengthen our cyber frontiers and keep the nation and its economy resolutely on the path to growth and prosperity

 

Read more about India’s preparation for the digital age.

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Unlocking the middle: how to encourage innovation in middle management https://www.tatacommunications.com/blog/2019/09/unlocking-the-middle-how-to-encourage-innovation-in-middle-management/ Wed, 11 Sep 2019 01:00:46 +0000 https://www.tatacommunications.com/blog/?p=8274 Middle management is often blamed for holding businesses back. How can you change that? Lauren Bacall once said that standing still is the fastest way of moving backwards in a rapidly changing world. In business, this has never been truer. If you fail to innovate with fresh ideas and new ways of working, the competition will soon leave you behind – but, it’s far easier said than done. “When innovation stalls, companies need to look inward to understand why. It’s all very well to say that innovation is key, but how does that translate to the people running the business...

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Middle management is often blamed for holding businesses back. How can you change that?

Lauren Bacall once said that standing still is the fastest way of moving backwards in a rapidly changing world. In business, this has never been truer. If you fail to innovate with fresh ideas and new ways of working, the competition will soon leave you behind – but, it’s far easier said than done.

“When innovation stalls, companies need to look inward to understand why. It’s all very well to say that innovation is key, but how does that translate to the people running the business on a day-to-day basis?” 

Unless there’s a safe space for employees to try and fail without it impacting their job prospects, there’s bound to be blockers on change. This inevitably bears down most on those who are most driven to achieve business objectives – middle management. So what can be done to encourage a more forward-thinking ethos from top to bottom, with the all-important middle management tier at the very centre of it?

Break down barriers

Middle managers are busy people. They’re the intermediaries between the top brass and the shop floor. Their performance is measured on meeting business objectives, controlling resources and keeping the business on target. While those at the top might communicate the need for innovative solutions and those underneath might come up with the ideas, it’s up to the middle management to make sure the wheels of business keep turning.

Because of the repercussions that missing targets can have on the company, and subsequently their career, middle managers can have a deep-seated fear of failure. With targets to meet and bottom-line objectives to achieve, promoting and implementing innovative new business practices, which may not even succeed, often sink to the bottom on their list of priorities. They’re likely at a stage in their career where they have a high dependency on their income and so value the security of processes that they know work. There can be a tendency to default to the “If it’s not broke, don’t fix it,” mentality but what you really want is the “no risk, no reward” attitude.

Acknowledge innovation ­- loudly

“It’s not enough to just inspire innovation, organisations need to drive a work culture where innovation is celebrated just as loudly.” 

Use a holistic approach and the workforce is more likely to embrace it wholeheartedly.

At Tata Communications, we launched the ‘Shape the Future’ intrapreneurship programme, to encourage a safe learning environment for employees to experiment with ideas and strengthen skills that will be more and more valuable as new technology is integrated into business – skills such as creativity, emotional intelligence and diverse thinking. As the Shape the Future programme allows people to become entrepreneurs and put their winning ideas into practice without the fear of losing their jobs, it brings out a daring and venturing mindset and enables them to apply the principles of lean thinking – all of which has a positive rub off on the business and organisational culture.

The results of the programme reflect the hunger for this type of initiative – in a short span, we’ve seen more than 1,000 ideas submitted from our employees globally, 124 shortlisted, 13 ventures incubated of which 6 are currently under way and 2 of these are full-fledged businesses in scale and spin-out phase.

A change in convention won’t happen overnight, but with leaders actively motivating the company as a whole, middle management can begin to feel like innovation is the norm and it’ll soon become part of the workplace culture. Netflix, Google, Facebook et al weren’t built in a day. Leaders need to be willing to take the punt themselves, providing a clear path for middle managers with a bright idea to invest the time and resources in developing it, in a way that is neither disruptive to the business, nor stifles the opportunity for employees to dare to innovate.

Reward the innovators

Put your money where your mouth is. If a member of your middle management team consistently helps to promote innovation and diverse thinking, reward them.

This is the proof point middle managers need to see: it alleviates the fear of a change in process ruining their progression prospects and reassures them that failure is a process to success, not representative of their capabilities. It shows others what happens if they do the same. So make the potential career progression through learning impossible for other employees to ignore.

Also think about incentivising the pursuit of innovation. If all their incentives are tied to the basic, day-to-day operation of the business, is it any wonder that that is what middle managers tend to focus on?

Embrace entrepreneurship

As new technologies become a more common sight in our workplaces, employees will be required to learn new skills to get the most out of them. Many rule-based tasks will be completed by tech like artificial intelligence, relieving employees of tedious tasks and freeing up their time to commit to more valuable output. This includes middle managers.

Leaders can help to change attitudes by showing middle managers how to make the most of this new-found time, encouraging them to upskill, try something new and self-improve.

“By opening up and learning other skills, middle managers will inevitably discover new ways of thinking, enhancing their ability to find alternative solutions.”

By their very nature, new technologies such as artificial intelligence and robotics, will help businesses evolve and develop, allowing staff to be more productive but also more creative, which is ultimately more fulfilling. By embracing the entrepreneurial mindset, as this tech becomes integrated, employees will be set on the path for continuous self-improvement.

Encourage collaboration

As businesses take advantage of the intrapreneurial culture, collaboration should become a fundamental objective. Some ideas will require input from multiple teams before they can begin to look viable. Middle managers have a sphere of influence in the organisation and can enable collaboration across functions. They also have the ability to motivate and manage teams, converting concepts into more fully-fledged ideas that companies can put into action if they deem them worthy of investment.

It’s also important to make innovation feel like something everybody does, not just something for special teams or one-off occasions. It doesn’t have to be a mind-blowing rehaul, it could be a simple solution to an everyday problem.

“Middle managers should make everybody feel like their contributions are welcome, whether they’re submitted verbally or in writing, and even if they don’t ultimately lead to anything.”

Make innovation a way of being

Contrary to popular belief, innovation isn’t just a creative pursuit, having a structured and well planned process with thought through incentives is the key for complex organisations to unlock the middle and drive innovation led transformation in face of change.

So the reality of unlocking middle management doesn’t stem from an action specifically towards this set of employees; it’s down to a company culture of innovation. If your whole business ethos is based on encouraging staff to finding solutions to things that aren’t working, or ways to improve a process, middle managers will embody this philosophy and with that, inspire their teams to do the same.

 

Read our previous blog post to learn how to make teamwork as effective as possible.

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5 IoT security shockers (and what they teach us about staying safe) https://www.tatacommunications.com/blog/2019/09/5-iot-security-shockers-and-what-they-teach-us-about-staying-safe/ Fri, 06 Sep 2019 01:00:48 +0000 https://www.tatacommunications.com/blog/?p=8227 With IoT penetration on the rise, securing the networks, infrastructure and devices becomes ever more essential. We review some of the surprising ways connected things have been used to hackers’ advantage and what we can learn to stop history repeating itself. In 2016, a photograph taken of Mark Zuckerberg revealed that he’d taped over the camera and microphone on his laptop. It felt vaguely ironic that the man behind Facebook was so paranoid about his privacy, but it raised an important question for many about the safety of connected tech. As internet of things (IoT) keeps growing in penetration, lots...

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With IoT penetration on the rise, securing the networks, infrastructure and devices becomes ever more essential. We review some of the surprising ways connected things have been used to hackers’ advantage and what we can learn to stop history repeating itself.

In 2016, a photograph taken of Mark Zuckerberg revealed that he’d taped over the camera and microphone on his laptop.

It felt vaguely ironic that the man behind Facebook was so paranoid about his privacy, but it raised an important question for many about the safety of connected tech. As internet of things (IoT) keeps growing in penetration, lots of so-called smart devices have revealed themselves to be anything but when it comes to security.

As these devices create and collect more data, they become more attractive to hackers.

“Gartner found that nearly 20 percent of organisations observed at least one IoT-based attack in the past three years.”

With a total of 20.4 billion connected ‘things’ predicted to be in use by 2020, sometimes even the most innocuous products can offer a way in for people with nefarious intentions as we see below…

Beware of the fish

Many people who go to Vegas come back with far less money than they went with, but it’s not usually due to a cyber-attack, much less one that started in a fish tank. However, that’s exactly how an unnamed casino in Sin City was once infiltrated, when an aquarium thermometer used for remote monitoring and feeding was used to gain access to the network and a list of the casino’s highest-spending visitors was stolen. The hackers stole 10GB of data in total, sending it to a remote server in Finland.

When autopilot strikes back

With modern cars becoming more and more like computers on wheels that you can drive, you don’t necessarily need to be behind the wheel to be in charge of the vehicle. In 2015, a pair of friendly hackers demonstrated a vulnerability in an automaker’s connected vehicle platform, which powered the in-car systems for their leading brands. While a journalist from Wired magazine drove his car through downtown St. Louis, USA, the hackers sent commands through the entertainment system, taking control of the car’s air-conditioning, stereo and windscreen wipers, before finally cutting the power to the wheels and allowing the car to roll to a stop.

And the beat goes wrong

In August 2017 nearly half a million pacemakers were recalled when a vulnerability was discovered that could allow hackers to alter a patient’s heartbeat. None of the radio-controlled devices, which were made by a leading healthcare company and sold in the USA, were reported as compromised but the potential damage that could be caused was critical, and firmware updates were applied to devices that had been implanted in order to prevent the weakness being exploited.

Lights out

Sometimes it’s not hackers you need to be wary of but the behaviour of IoT devices themselves. In 2018, cyber-security blog Limited Results took a hacksaw to a LIFX Mini White and discovered vulnerabilities with the smart bulb itself. Anyone with physical access to the product could extract the owner’s Wi-Fi password as it was stored in plaintext on the device, along with the RSA private key and root passwords. LIFX fixed the vulnerabilities with a firmware update but it raises important questions around the disposal of unwanted or defective smart devices.

Losing your voice

IoT products aimed at children will always raise extra concerns around security, especially when there are stories like the one involving CloudPets. The cuddly toys were removed from sale by retailers, including Amazon and eBay, after it was discovered that two million voice messages, which were recorded by children and uploaded via the toys’ accompanying smartphone app, were being stored in the cloud without any authentication required to access them. The database also included email addresses and passwords of parents who had bought the toys.

So what do these incidents tell us about the internet of things?

Firstly, it has opened up a vista of new exploit scenarios where attacks can come from anywhere.

“Products like these are susceptible because businesses often focus on the new feature set of the IoT device and the security aspect tends to be an after-thought.”

But with every new connected device, the threat landscape evolves that little bit more, meaning security tools need to be agile enough to cope at every point.

IoT devices are increasingly being used across diverse sectors including manufacturing and retail sectors and, as seen by the Vegas fish tank example, can be gateways to other parts of an enterprise’s network. Given that 80 per cent of the world’s data is kept on private servers and the punishments for breaching GDPR rules can be cripplingly severe, keeping hackers out has never been more crucial.

The fledgling nature of IoT is likely to make it an attractive target to hackers for the foreseeable future but emerging technologies can provide a potent defense in the fight against them. Implementing security analytics strategies based on Big Data can help identify anomalies in behaviour and usage across the vast populations of IoT that are getting launched, to pick on critical security incidents or misuse. Also, Blockchain, for example, can remove the need for a central authority in IoT networks, meaning devices in common groups can alert administrators if they’re asked to carry out an unusual task.

“Fundamentally, though, IoT should not be feared.”

With the correct safeguards in place it can deliver the improved processes, reduced costs and better-quality services it’s designed to provide.”

 

Read more about the importance of security in the digital age.

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Sportspeople and digital platforms’ untapped growth potential https://www.tatacommunications.com/blog/2019/08/sportspeople-and-digital-platforms-untapped-growth-potential/ Wed, 28 Aug 2019 01:00:10 +0000 https://www.tatacommunications.com/blog/?p=8177 The modern sports fans are in a league of their own when it comes to how, where and why they consume content. This opens endless opportunities to engage them through digital platforms.  I’ve never seen such a fascinating time in the world of sports, with digital platforms enabling a complete reinvention in the way fans engage with the action and their heroes. Rightsholders, broadcasters, sponsors and others in the sports ecosystem are capitalising on these innovations in a number of ways to broaden sports’ appeal amongst new audiences and create more immersive fan experiences – which in turn generate new...

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The modern sports fans are in a league of their own when it comes to how, where and why they consume content. This opens endless opportunities to engage them through digital platforms. 

I’ve never seen such a fascinating time in the world of sports, with digital platforms enabling a complete reinvention in the way fans engage with the action and their heroes. Rightsholders, broadcasters, sponsors and others in the sports ecosystem are capitalising on these innovations in a number of ways to broaden sports’ appeal amongst new audiences and create more immersive fan experiences – which in turn generate new revenue opportunities.

Turning casual follower to die-hard fans

Leveraging the star appeal of top sportspeople is a great way of growing and diversifying the fan base of a sport, which is why the trend is here to stay. Sportspeople are now major celebrities in their own right, and new digital tools are tearing down the barriers that once existed between them and their followers. Crucially, the ways in which a fan is able to engage with a star is a deciding factor in whether they are merely a casual observer or a die-hard fan who spends money on match tickets, merchandise or a streaming subscription.

Driving greater fan engagement through top sportspeople can help to increase the geographic reach of a sport too. After all, we all like to see one of our own performing at the highest level, and highlighting players from different regions can help to boost interest. Tom Sammes of the European Tour has seen how the powerful combination of digital platforms and local stars is accelerating the growth of golf in new regions. He said in our recent “Show Me the Money!” report:

“Digital gives the European Tour the ability to create truly global stars, as we have a global footprint through our events. The best way to engage new markets is to make heroes out of younger local players. For example, Chinese players such as Haotong Li breaking into the global top 50 drives interest in China and helps change the traditional perceptions of the game in newer markets.”

As established players retire, or simply miss seasons due to injury or family commitments, new star players emerge. For example, with British tennis ace Andy Murray out of the singles competition at this year’s Wimbledon tournament, that left something of a void for his supporters. However, younger players like the American wonder who beat Venus Williams, Coco Gauff, gives a younger generation someone to cheer for, while the Austrian Dominic Thiem is steadily gaining followers as he works his way up the rankings.

Making invaluable emotional connections

For me and many other sports fans, identifying emotionally with an individual or team makes their sporting performance all the more compelling and must-see. So, facilitating these emotional connections through human interactions with sports stars through digital platforms is becoming absolutely invaluable for rights holders, broadcasters and sponsors. Focusing on the stories of star players is particularly important in building successful sports partnerships, where emotive storytelling is key.

Social media, for example, is helping to drive deeper fan engagement. Stars like Rafael Nadal, Roger Federer and Serena Williams have tens of millions of social media followers between them, but up and coming stars like Kyle Edmond are already hitting the mark too. It’s also becoming common for sportspeople to demonstrate both their star quality and that they are just like us, away from the sport. The F1 driver Valtteri Bottas and diving star Tom Daley are amongst many top sportspeople who regularly share Instagram updates with their fans; from home, the gym or out walking the dog – often without a product placement or message from a sponsor.

“Big stars putting themselves out there in this way leads to deeper personal connections, which leads to greater affinity with them and their sport, boosting its popularity for the commercial benefit of that sport’s ecosystem.”

There’s an increasing number of formats that sports celebrities can harness to engage with their fans too. This year, the NHL introduced a new video series for the Stanley Cup Playoffs where top ice hockey players recorded short video diaries which were then posted across the league’s social accounts.

Photo by Mark Sutton, Sutton Images

Taking this idea a step further, Cameo is an app that offers personalised video shout-outs to fans from their favourite celebrity or sport star, for a fee. What’s more, immersive technologies like augmented reality (AR) and virtual reality (VR) apps are helping fans to get closer to the action. At Tata Communications, we’ve tested in action 360-degree video with the European Tour and Formula 1, to show to the motorsports and golf ecosystems how fans can be brought closer to their favourite stars, if only virtually. New technologies like this that augment the live or TV experience are essential for keeping a digitally-savvy fan base hooked.

When it comes to any commercially viable digital strategy in sports, one thing is clear – the human element should be at the heart of it. I think that Sammes from the European Tour summed it perfectly when he said:

“Sponsors want fans. Fans want to see the star players. So, without the stars you get neither.”

Greater engagement by sporting heroes on digital platforms is also instrumental in encouraging audiences to participate and play sports at a grassroots level, inspiring the next generation of stars.

 

Read more from Mehul on how technology is helping fans enjoy sports

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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The benefits of connectivity for airlines https://www.tatacommunications.com/blog/2019/08/the-benefits-of-connectivity-for-airlines/ Fri, 23 Aug 2019 01:00:01 +0000 https://www.tatacommunications.com/blog/?p=8138 As digital transformation gathers pace, what does the future hold for the aviation industry? We discuss the potential of IoT-enabled applications and other connected services across airlines’ operations. From service automation and mobility services through to the Internet of Things and cloud applications, digital transformation is making its mark on the airline sector. The reason is simple: finding ways to make processes more efficient, whether in the cockpit or on the ground, is part of a critical need to squeeze more value and more efficiency from existing assets. “Efficiencies can be realised in almost every corner of airline operations thanks...

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As digital transformation gathers pace, what does the future hold for the aviation industry? We discuss the potential of IoT-enabled applications and other connected services across airlines’ operations.

From service automation and mobility services through to the Internet of Things and cloud applications, digital transformation is making its mark on the airline sector. The reason is simple: finding ways to make processes more efficient, whether in the cockpit or on the ground, is part of a critical need to squeeze more value and more efficiency from existing assets.

“Efficiencies can be realised in almost every corner of airline operations thanks to today’s new technologies.”

Just one example is in connecting pilots and cabin crew using electronic flight bag and electronic passenger lists. This system isn’t simply more convenient – using less paper and adding less weight – it also enables better agility, with near-instant and secure updates, faster filing of flight plans, and more intelligent re-location of passengers in the cabin based on gate priorities and other functions.

Beyond this, standard electronic notebooks can also be used to enhance and accelerate:

  • Pilot and cabin crew flight preparation processes
  • Customer service and operations – either at the airport or even before passengers arrive at the airport
  • Ground crew processes – including flight turnaround and predictive maintenance

Let’s take another example – unplanned maintenance. Aviation businesses can incur huge costs due to the associated time delays. In fact, it is estimated that just two hours of unplanned aircraft maintenance on the tarmac can cost up to $150k (USD). It all adds up to a dramatic impact on operating margins. Not to mention customer satisfaction.

Unplanned maintenance is a key business area where a proactive, technology-based approach can bring improvements – helping to manage predictive maintenance and avoid technical delays with aircraft. Increasingly, airlines are incorporating effective mobile connectivity capabilities across their global fleet and supply chain – beyond the use of Very Small Aperture Terminal (VSAT) connections.

“There’s no doubt the potential benefits for connected technologies in the aviation sector are vast.”

But achieving productivity boosts and realising efficiencies within existing processes relies on seamless collaboration between airlines and airport authorities. At the heart of this challenge is the need to equip airline staff, airport staff and service partners with ubiquitous access to data and applications.

A connected air transport ecosystem is centred around automation, using a combination of cellular-enabled mobile connectivity, IoT, AI and Big Data services. But only by combining business strategy with the right technical infrastructure can your organisation successfully achieve new efficiencies. Put simply, implementing successful digital transformation while growing your business globally requires a considered approach to identify and implement best-in-class global connectivity infrastructure and information tools.

“For your airline to achieve successful, borderless growth, scaling the connectivity services that your business needs for its domestic activities is key.”

Yet maintaining cellular asset connectivity – e.g. for consistent aircraft tracking, maintenance information, aircrew allocation and ground crew efficiency management – as your business expands internationally might mean having to negotiate with hundreds of mobile network providers to provide mobile access for your connected crew and connected aircraft applications in each country.

This is a prohibitively complex task, and one better managed through contracting with a single, global provider that can negotiate all the local cellular access agreements on your behalf, while also providing end-to-end mobile and cloud connectivity together with data management services.

The advantages of connected services for pilots, cabin crews and ground staff to achieve greater efficiencies is not the end of the story. Global cellular connectivity also provides opportunities to develop ancillary revenue generation. Upselling in-flight entertainment services might be one area.

“Another interesting way for an airline to generate revenue would be to establish itself as a mobile virtual network operator (MVNO). It’s a logical extension – after all, by definition, your customers are on the move.”

By offering branded travel SIM services, you can enhance loyalty among your frequent flyers – for example, with a contracted global SIM card. Some airlines are already offering prepaid SIM cards in-flight, however, the MVNO proposition is about offering a richer mobile communications experience, with regular contracted services. This approach can yield profitable revenue as well as building loyalty among your regular travellers. Ultimately, enhancing the passenger experience contributes towards broader goals associated with business efficiency and reputation.

It’s clear that an aligned approach to digital transformation not only has the potential to enhance productivity, boost efficiency and earn extra revenue, but can enhance both your partners’ and customers’ experience of your business.

 

Discover how India’s car manufacturing industry is preparing for cross border connectivity in our previous blog

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Leadership Lessons: Claire Williams on the importance of tenacity https://www.tatacommunications.com/blog/2019/07/the-importance-of-tenacity-guest-blog-by-claire-williams/ Wed, 31 Jul 2019 01:00:24 +0000 https://www.tatacommunications.com/blog/?p=7990 With F1 season in full swing, Claire Williams shares her experiences on being resilient in the face of challenges. A few months ago, Tata Communications became the Official Digital Transformation Partner of the ROKiT Williams Racing F1 team. Our partnership with one of the most iconic teams in the paddock is a further demonstration of our expertise in addressing the requirements of the world’s most technologically advanced sport. When it comes to going the distance, it’s fair to say that at Tata Communications, we have quite a lot in common with ROKiT William Racing. We share a passion for pushing...

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With F1 season in full swing, Claire Williams shares her experiences on being resilient in the face of challenges.

A few months ago, Tata Communications became the Official Digital Transformation Partner of the ROKiT Williams Racing F1 team. Our partnership with one of the most iconic teams in the paddock is a further demonstration of our expertise in addressing the requirements of the world’s most technologically advanced sport.

Claire Williams, Australian GP, 2019

When it comes to going the distance, it’s fair to say that at Tata Communications, we have quite a lot in common with ROKiT William Racing. We share a passion for pushing the boundaries of performance and making the most of human talent, even when – or especially when – faced with challenges.  

We’re proud to share this guest blog post by Claire Williams, Deputy Team Principal of ROKiT Williams Racing, where she talks about the importance of tenacity in F1.  

Over to you, Claire.

Williams – we exist to go racing

We have been competing in Formula 1 for 42 years and we love what we do. In that time, so many other teams have been part of our wonderful sport, but from our perspective, the difference between the teams that have left and those that remain is tenacity – and that is particularly true for Williams.

Our story is well known both within the motorsport community and further afield. Frank started the team with next to no money and fought through a decade of disappointing results and challenges both on and off the track before our first win in 1979. For me, Frank is tenacity personified and if there is one lesson I have learnt from my Dad, it is that you should always work hard, without any expectation of success, and you will get your just reward.

“We recently undertook a survey which asked F1 fans what words they would associate with Williams. The top answer was courage.” 

In F1 today, as an independent team, we operate on a budget of roughly a third of the teams supported by a major manufacturer. This is most tested in the development race which happens throughout each season as we look to bring new components to the car. That race puts an extraordinary amount of pressure on our people as we ask them to search for any incremental gain they can find; they have to be persistent and keep changing their approach until they succeed.

French GP at Circuit, 2019 – by Mark Sutton / Sutton Images

While that challenge is the same for everyone in F1, people with tenacity always seem to gravitate towards our team. Over the last two years, we have witnessed Robert Kubica’s determination to return to Formula One first-hand. For those that don’t know, Robert is now embarking on his second career in F1, after he partially severed his arm in a rally accident 8 years ago. His story is remarkable and what I love about Robert is his fighting spirit. He pushes the team hard (and I mean really hard) to succeed and that is the mark of a true Williams driver.

Over the years, Williams has earned a reputation as a team that will always keep fighting through people like Frank and Robert and so many more in between – and I would hope you could add my name to that list too. A journalist recently surprised me by asking (after Round 4 of the Championship) if we would shortly be taking the decision to switch our focus to next year’s car. Whilst we have had a challenging start to the season, at Williams, we never give up – it is just not something we would even consider.

“My message to the team is simple – when we next stand on the top step of the podium, it will mean so much more for the effort we have had to put in to get there.” 

I think the fact we never, ever give up can be a source of strength for others. That is certainly the case for our fans, and over the years we have received so many messages thanking the team for acting as a source of inspiration in difficult moments in their lives. The lovely thing is, the reverse is equally true. Emails and letters arrive every day with words of encouragement from our supporters that drive us forward and we are working hard to repay the faith they have shown in us.

Robert Kubica, French GP, 2019 – Paul Ricard

At Williams, our biggest asset is our people. We have fantastic people and I am lucky enough to work with many of them in my roles as Deputy Team Principal and Head of Marketing and Commercial. In those roles, one of my main areas of focus is building and maintaining a culture which enables our long-term strategy.

We define culture as the way people, think, act and interact. That culture has to be applicable to everyone within our organisation, from those team members who have worked for us for 35 years, to the new talent we have recently recruited.

“A key part of our culture is regularly communicating with our team – so everyone understands our objectives and our progress towards those objectives. We find when people know how their contribution fits into the wider plan, they are more engaged and able to sustain their motivation through the entire season.” 

The way we maintain our culture – which we sometimes refer to as our racing spirit, has changed dramatically in recent years. In the early days, the team was of a size where the culture grew organically under the day to day leadership of Frank and (Sir) Patrick Head. Today, with over 1000 people based at our factory in Grove, we have a dedicated programme called NextGen Williams, which defines our identity, our vision and our values. It should come as no surprise that one of those values is determination!

George Russell, F1 Spain, 2019

I am often asked how the history of the team guides the present and the future. While there is no doubt that we are proud of our achievements in the sport, the truth is that we are always focused on the next race. Our ultimate objective is, therefore, to make sure our children have the same opportunity as the one we are privileged to enjoy; contributing to the success of Williams Grand Prix Engineering.  

 

Read more about the partnership between F1 and Tata Communications and the recent milestone of 150 races together.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Celebrating 150 races in F1: Learnings from the past for the future https://www.tatacommunications.com/blog/2019/07/celebrating-150-races-in-f1-learnings-from-the-past-for-the-future/ Wed, 24 Jul 2019 01:00:52 +0000 https://www.tatacommunications.com/blog/?p=7914 Mehul Kapadia reflects on the partnership between Tata Communications and Formula 1 ahead of this weekend’s German Grand Prix.  Very few sports can boast a history as rich, vibrant and fascinating as Formula 1. From the early years to the F1 we know and love today, it’s probably fair to say that more things have changed than have stayed the same. The grainy, black and white footage of previous eras is in sharp contrast to today’s ultra-high definition multi-colour spectacle enjoyed by a global audience of around 1.3 billion people. Looking back on the birth of this sport, I...

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Mehul Kapadia reflects on the partnership between Tata Communications and Formula 1 ahead of this weekend’s German Grand Prix.

Very few sports can boast a history as rich, vibrant and fascinating as Formula 1. From the early years to the F1 we know and love today, it’s probably fair to say that more things have changed than have stayed the same.

The grainy, black and white footage of previous eras is in sharp contrast to today’s ultra-high definition multi-colour spectacle enjoyed by a global audience of around 1.3 billion people. Looking back on the birth of this sport, I often wonder what its pioneers would make of the global phenomenon that F1 has become today – I very much hope they’d approve.

Often, it’s significant landmarks which encourage us to reflect on the past, and on 26th-28th July, the German Grand Prix race weekend will be Tata Communications’ 150th Grand Prix as the Official Connectivity Provider – and innovation partner – of F1.

Grand Prix, Sakhir, Bahrain

Over the past eight years, we have grown with the sport alongside the expanding global F1 audience. When I look back at our very first race, which we supported with a team of just two people and a laptop, it’s almost unrecognisable from the significant presence – our onsite and remote crew – and cutting-edge technology we bring to every Grand Prix today.

From those humble beginnings, today we provide technology right across the F1 ecosystem, including Formula 1 itself, Mercedes-AMG Petronas, ROKiT Williams Racing and Sky Sports.

Despite how far we’ve come in our work with F1, it’s very important to me and the team that we don’t forget where we started. Looking back, those early days were characterised by determination and a can-do spirit. Sometimes we succeeded against adversity by sheer force of will.

“Our team has never forgotten what we learned in those early days: for F1, failure is simply not an option.”

We made it work because we were energised by our track record of past successes. We could look back at how we’d persevered to overcome tough situations, the team’s strength in depth, our expertise and our single-minded focus. Simply put: because we had triumphed over adversity before, we knew we could do it again.

Driving us forward

As the racing teams gear up for the German Grand Prix race weekend, it strikes me that it’s that same focus which motivates the very best drivers. The single-mindedness. The ambition. The attention to detail. The unwavering commitment to the sport they love. The fact that the best of the best don’t always have unlimited reserves of previous successes which they can call on but always have that extra 1% of drive for winning.

SPA – Francorchamps, Belgium – by Manuel Goria / Sutton Images

When our partnership began, I don’t think any of us could have imagined the progress we would make together over the next 150 race weekends. The relationship has grown and evolved almost beyond recognition, enabling F1 to engage new fans, deepen existing fans’ immersion in the sport and giving teams the opportunity to excel on and off the circuit through the power of technology. We didn’t know how the relationship would develop at the outset, but we knew that we shared F1’s ambition to be the pinnacle of technological and operational excellence.

“Ultimately, we wanted to help deliver an incredible product, and all those races later, that ambition is still there like it was at race one.”

We still face challenges, of course. When the drivers are doing battle on the track, our team might be huddled in our control centre in an underground carpark in Monaco to ensure that no matter what, global audiences are able to enjoy the action in true real-time and that the teams in the pits can communicate with their drivers on the track and engineers all around the world.

Reflecting on the past to power the future

When the teams pack the cars into the trucks for the final time at the end of this season, we will all take the opportunity to pause and reflect on another year gone by. Just like the teams, we will evaluate successes, failures and learnings to take into next season.

And, again, just like with the teams, the break between seasons is when some of the most important work happens at Tata Communications to prepare us for next year.

In April, F1 reached its own milestone of 1,000 races, and over the years, some things have changed while some things have stayed the same. Just like in 1950, it is still the zenith of sporting and technological achievement. The margins are tiny, and the gap between success and failure can be a matter of milliseconds. As such, it’s always been a uniquely challenging environment in which to operate.

“The difference today versus our first race is that now we are privileged to be able to benefit from 150 races of experience working with F1. That’s invaluable to help us meet future challenges head-on.”

We are all inspired by the drivers, teams and the sport itself, and we always look to them to maintain our ambition to achieve excellence, and the determination to do whatever it takes to get the job done. We are constantly energised and invigorated by knowing what’s gone before. So, as well as looking forward to this weekend in Germany we’ll also be looking back at how far we’ve come.

Here’s to the next 150 races – we hope you enjoy them as much we’ve enjoyed the past 150!

Read Mehul’s previous blog on how new technology is making sports more accessible to fans.

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Future tech and the skills of tomorrow https://www.tatacommunications.com/blog/2019/07/future-tech-and-the-skills-of-tomorrow/ Wed, 17 Jul 2019 01:30:54 +0000 https://www.tatacommunications.com/blog/?p=7888 With tech changing the workplace, what skills should we be teaching to prepare people for the future? Following World Youth Skills Day, Tata Communications’ Aadesh Goyal shares his perspective. It’s a pretty common question that people get asked when they’re young: “What do you want to be when you grow up?” The typical answers rarely match up to the eventual reality – an astronaut, a professional footballer, a doctor, a pilot – but that’s less because of children’s unrealistic expectations, and more because of changes in the labour market. Traditionally, occupations were passed down through the generations of a family...

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With tech changing the workplace, what skills should we be teaching to prepare people for the future? Following World Youth Skills Day, Tata Communications’ Aadesh Goyal shares his perspective.

It’s a pretty common question that people get asked when they’re young: “What do you want to be when you grow up?”

The typical answers rarely match up to the eventual reality – an astronaut, a professional footballer, a doctor, a pilot – but that’s less because of children’s unrealistic expectations, and more because of changes in the labour market.

Traditionally, occupations were passed down through the generations of a family – a miner’s child became a miner, a farmer’s child became a farmer- but since the industrial revolution, the nature of work has been constantly evolving. Advancements in workers’ rights, employment law and consumer demands have changed the labour market beyond recognition, and the so-called fourth industrial revolution is likely to lead to even more dramatic changes than before.

“According to the World Economic Forum’s (WEF) 2016 Future of Jobs report, 65% of children at primary school today will actually end up doing jobs that don’t even exist yet.”

The changing employment landscape

As technologies such as artificial intelligence (AI), machine learning and big data analytics continue to evolve and get adopted by more and more businesses, some jobs will disappear but a whole range of new ones will be created to replace those that are made obsolete. Existing professions will be enhanced too.

While robots might be able to make mechanical decisions based on millions of data inputs and their myriad potential outcomes, there are some things that humans will always beat them on. For example, there’s another layer of intelligence that only we have, so when it comes to making tough decisions, we will still hold the upper hand, particularly when other humans might be affected by the choices made. With more decisions being made and more quickly than ever before, leadership and strategic skills will become more important than ever.

“AI is also expected to augment the work humans already do. By taking over dull, repetitive tasks and freeing up time for people to be more innovative and creative, many companies expect AI to make their employees more agile and nimble, increase their curiosity and enhance their engagement.”

It could also help to improve communication and efficiency, particularly with teams that are based in different locations around the world and don’t necessarily share a common language.

There are, of course, some jobs that are very unlikely to be lost to automation – jobs that involve teaching and communication, for example occupational and recreational therapists, psychologists, and supervisors of mechanics and emergency services. This list doesn’t just give us an idea of the jobs that are most likely to survive. It also shows us what kind of skills we should be developing in our workforce of the future: empathy, emotional intelligence and intuition.

Where do humans excel against machines?

In a whitepaper called ‘Education and the Fourth Industrial Revolution’, Graham Brown-Martin highlighted three key areas where humans are ahead of robots and are likely to remain so: creative endeavours, social interaction and physical mobility.

Education must switch focus away from raw data recall and procedures, and instead teach students how to apply their knowledge to solve real-world problems with the help of their new AI colleagues. Being able to work collaboratively and creatively and think critically and empathetically will be far more valuable. An AI might be able to complete calculations at a dizzying rate, but it’s unlikely it’ll ever have the emotional intelligence to deal with complex, uniquely human problems.

That’s not the only advantage human beings have either. Our bodies have an evolutionary head start of many thousands of years over robots, so putting our agility and dexterity to good use will be invaluable. You only have to watch a video of even the most advanced robots in the world trying to open a door to realise how far behind they are physically.

The mindsets of future workers will have to change though. In the past people trained for one job and then spent the rest of their lives performing it, but with the half-life of a skill now six years rather than 30, employers will increasingly be on the lookout for people who are flexible and willing to learn new things as they go.

“Adaptability is key, and businesses and education facilities alike should be investing and encouraging entrepreneurialism, up-skilling and additional training opportunities, to develop the most diverse working culture.”

Successfully integrating AI and robots into our working lives isn’t about competing with them for the same jobs, it’s a case of working with them and stepping in where their skill sets are lacking. Education should bring out the things that make us human and use our unique skills to complement AI and make technology work harder for us.

 

Discover more about AI and the future of work here.

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Leadership Lessons learnt from Formula 1’s Ross Brawn https://www.tatacommunications.com/blog/2019/07/leadership-lessons-learnt-from-formula-1s-ross-brawn/ Thu, 11 Jul 2019 01:00:49 +0000 https://www.tatacommunications.com/blog/?p=7719 Ross Brawn shares his views on the collaboration of F1 and digital transformation in this guest blog.  Ross Brawn wears big shoes – and that’s not just because he’s a giant of a man. The Managing Director of Motorsports at Formula 1 is a genuine legend in the sport. As a master technical director and team principal, he won multiple world championship titles at teams including the eponymous Brawn GP, while his partnership with Michael Schumacher at Benetton and Ferrari turned the German driver into one of the greatest motorsport has ever seen. In his new role, Ross’s job is...

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Ross Brawn shares his views on the collaboration of F1 and digital transformation in this guest blog. 

Ross Brawn wears big shoes – and that’s not just because he’s a giant of a man. The Managing Director of Motorsports at Formula 1 is a genuine legend in the sport.

As a master technical director and team principal, he won multiple world championship titles at teams including the eponymous Brawn GP, while his partnership with Michael Schumacher at Benetton and Ferrari turned the German driver into one of the greatest motorsport has ever seen.

In his new role, Ross’s job is to oversee the sporting and technical regulations of F1, with the aim of recapturing its authenticity and making it the most entertaining sport it can be. If he’s successful, no single team will be able to do exactly what Ross did to make a name for himself: dominate Formula 1. Here’s what the man himself has to say about the challenges he expects to face.

Hacks and tracks

My career in motorsports spans almost 40 years but I’m still amazed by how far we’ve come.

When I started in the 1970s there were lots of amusing ‘hacks’ we used to gather the information we needed to get the cars running at their full potential. For example, to know how far the suspension was travelling we used to put O rings on the shafts of the dampers and hope that would tell us how far it had moved.

Lewis soaking up the atmosphere at the 2019 Australian GP

Modern teams would be aghast at such an unscientific approach, but at the time these ad-hoc solutions were the best we could do. Today, there are thousands of channels of data collection on a modern F1 car, generating valuable information that is fed back to the teams with the aim of improving safety and performance.

“But it’s not just the technology in the paddock that’s changed beyond all recognition. The way we communicate with fans has been completely transformed as well.”

Putting fans first

In my current role, I’m often asked about how Formula 1 should grow its fanbase. Most traditional sports are witnessing a decline in engagement, but I’m glad to note that F1 has arrested the slide. In many markets, it’s actually reversing.

Back in the day, Formula 1 was a high-risk sport pushing the slightly hazy boundaries of engineering, so the average fan was either a technology geek or an adrenaline junkie. But according to a survey we conducted recently, there are now six distinct segments of fans.

“As well as the traditional motorsport enthusiasts and speed freaks, whose attention flits between the track action and the myriad of numbers and charts on the television feed, we have a whole spectrum of fans with varying degrees of obsession.”

There are the Excitables who are keen to travel to the races and purchase their favourite driver’s merchandise, the Purists who wish to delve deep into the technology, the Sociables who follow the track action and tweet about overtakes and crashes, and Habituals, Peripherals and Incidentals on the fringes.

Ross with Mehul Kapadia of Tata Communications at F1 Live in London

Combined, they added up to 490 million fans who watched Formula 1 on television through the 2018 season, and another 4 million who attended the races in person. That’s a staggering jump in figures from when I started.

The commercial implications of keeping the entire set engaged are huge but there is no one-size-fits-all approach to doing so. We need to understand the broad segments of fans who want to consume specific branches of data and serve their needs effectively.

This challenge of customisation has now spurred technology companies like Tata Communications, among others, to come and change the landscape. Last year, we asked fans to share their vision of ‘My F1’ in the Tata Communications F1 Innovation Prize. As a judge, I had a fantastic time reading the entries.

The art of balance

There is so much information available to the teams and to the fans, we have reached a stage where we must seek a balance.

This is ingrained in Formula 1 technicians, because to create a successful car you must increase performance without compromising on reliability, while also meeting all the technical specifications. The team that can consistently manage to extract the most performance out of a design through a long season will take home the championship.

With the wealth of platforms, channels and information at our disposal, the same approach must be taken to engaging fans. Linear television feeds are constantly improving in terms of the graphics and the information we can give to the fans, but we must be careful not to crowd it too much.

“There are always layers and new technologies that we can add to cater to fans who have different types of interest, but you must be careful not to alienate the traditional fans while engaging the new ones.”

With technology revolutionising the way content is consumed, though, there is potential for disruption at every step. Everything deserves a rethink: how the teams build the car; how the cars race on track; how the program feed is produced and distributed; how the sponsors align their objectives with the sport; and how fans respond and engage to the entire spectacle. Many fans suggest we shorten the race weekend but that would mean a lower overall attendance and viewership, hurting sponsors who enable us to put on the show.

F1 is looking to go to new territories and grow the global fanbase, but at the same time retain the European core audience. I’m sure corporations face similar challenges – growing the market while retaining their core base. There are no definite answers.

Whatever happens I anticipate very exciting times for the sport in the near future. With the pace of technology advancement and innovation in content production and distribution, I am sure we will make the spectacle even more spectacular. It’s just a matter of finding the right balance.

Discover what untapped opportunities in digital transformation bring to fan experience.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Remote production: Game changer for sports in digital age https://www.tatacommunications.com/blog/2019/07/remote-production-game-changer-for-sports-in-digital-age/ Tue, 09 Jul 2019 01:00:46 +0000 https://www.tatacommunications.com/blog/?p=7691 With the women’s Football World Cup just wrapped up and the Cricket World Cup in full swing, Dhaval Ponda talks about the transformation of live sports broadcasting to bring brilliant viewing experiences for fans across the globe. What’s the most important quality you think of when it comes to being a sports champion? Is it skill? Raw talent? Or just coincidental moments of genius? As an ardent sports fan, I believe there are a few traits that cut across all sports and are pre-conditions when it comes to winning. They include team spirit, motivation, focus on continuous improvement, eye for...

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With the women’s Football World Cup just wrapped up and the Cricket World Cup in full swing, Dhaval Ponda talks about the transformation of live sports broadcasting to bring brilliant viewing experiences for fans across the globe.

Marc Marquez wins the MotoGP race, Catalunya 2019

What’s the most important quality you think of when it comes to being a sports champion? Is it skill? Raw talent? Or just coincidental moments of genius?

As an ardent sports fan, I believe there are a few traits that cut across all sports and are pre-conditions when it comes to winning. They include team spirit, motivation, focus on continuous improvement, eye for detail and the thirst to win. You can win an occasional contest here and there with individual brilliance, but sustained success is impossible without these traits.

On that note, I want to touch upon another, relatively new but revolutionary aspect of sports broadcasting. Like being a champion, it is becoming a pre-condition for success for broadcasters.

Remote production: a game-changer

With traditional production, the cost of producing and broadcasting a major sporting event is massive. These costs are driven by the need for a fleet of OB vans at the venue and a big technical team required to keep the operation up and running.

“Remote production has changed all this. It is transforming sports broadcasting by reducing the need for travel and onsite logistical resources.” 

It allows a more flexible workflow and enables the seamless transfer of content – while delivering substantial cost savings and efficiencies.

Hitting it out of the park with the IPL

The Indian Premier League is among the top sporting spectacles in the world: 60 matches taking place in 9 cities over 50 days – with a billion eyeballs glued to every bit of the action. The 2018 season was the first time that a sports series of IPL’s scale was produced remotely in India by harnessing superfast connectivity. It enabled the broadcaster Star Sports to capture match feeds from multiple locations and produce customised feeds in eight languages for different regions. All this while keeping the lag and production costs down to a minimum.

Catching the action at high speed with MotoGP 

MotoGP is the world’s oldest established global motorsport championship, and it is synonymous with speed, thrill and nail-biting experiences. The 2019 MotoGP season comprises of 19 Grand Prix races spread across Europe, Asia, Americas, Australia and the Middle East.

With the action unfolding within the blink of an eye, the production of each race needs to be seamless to ensure an exhilarating viewing experience for fans worldwide. To meet this challenge, each of the MotoGP locations uses superfast connectivity and remote production at a broadcast operations hub in Barcelona, Spain. This ensures a reliable distribution of live video feeds from multiple sources including footage from the track, 360° onboard cameras as well as commentary – and, ultimately, a brilliant experience for fans everywhere.

Live… or truly live?

From motorsports to cricket, social media platforms have brought instant sports updates to fans’ fingertips. This means that they now expect to catch the action live as it happens, without a moment’s delay – even if the race or match might be taking place on the other side of the world.

This puts extra pressure on sports broadcasters. The time it takes for each moment of action to travel across the globe to the remote production centre, followed by its conversion into a single broadcast feed and the final broadcast cannot take more than a few seconds – at best!

“To enable a truly live sports experience, every member of the remote production team has to be like a cog in a fine piece of intricate machinery.” 

The on-site team needs to hear instructions and feedback from the production teams as well as have their eyes fixed on the event to capture the action. Real-time communication is critical. All this – the instant enrichment of content and the seamless handover of feeds to the broadcasters’ locations for satellite uplink – is made possible by superfast connectivity.

Innovating to stay competitive

As the likes of Netflix and Amazon are increasingly investing in sports rights there is growing pressure on traditional broadcasters and content owners to keep up with these sports industry newcomers.

To remain competitive, many are looking to expand their global reach by entering new markets and monetising digital platforms in new ways. Simultaneously, many broadcasters are taking a hard look at how they operate to boost their profitability by reducing overheads, logistical and engineering expenses.

“This is where remote production can make a huge difference, becoming an enabler of business transformation for broadcasters.”

As fans’ appetite for high-quality live content across multiple platforms continues to grow, we look forward to working with more innovative organisations like Star Sports and MotoGP to help them transform how they operate through remote production and bring sports fans the brilliant viewing experiences they crave.

 

Read our previous blog on how tech brings us closer to the World Cup.

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New tech is creating an ‘all-access pass’ experience sports fans https://www.tatacommunications.com/blog/2019/07/new-tech-is-creating-an-all-access-pass-experience-sports-fans/ Fri, 05 Jul 2019 01:00:58 +0000 https://www.tatacommunications.com/blog/?p=6567 Tata Communications’ Mehul Kapadia highlights the impact technological advancements have on fan experience. Sport, especially cricket, unites a nation like India. Cricket has over one billion fans globally and more than 90% of them are from the Indian sub-continent alone. With the ongoing IPL 2019 and the World Cup 2019 now, ‘Cricket’ is the language India is speaking right now. Cricket fans, no matter where they are, are demanding a first-hand, up close and immersive experience of the intense field action. To cater to this, sports companies, association bodies, broadcasters, brands and marketers have all come together to provide a best-in-class...

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Tata Communications’ Mehul Kapadia highlights the impact technological advancements have on fan experience.

Sport, especially cricket, unites a nation like India. Cricket has over one billion fans globally and more than 90% of them are from the Indian sub-continent alone. With the ongoing IPL 2019 and the World Cup 2019 now, ‘Cricket’ is the language India is speaking right now. Cricket fans, no matter where they are, are demanding a first-hand, up close and immersive experience of the intense field action.

To cater to this, sports companies, association bodies, broadcasters, brands and marketers have all come together to provide a best-in-class and more recently, tailor-made entertainment experience to a growing fan base, globally – and technology is at the heart of this evolving fan experience and the high ROI brands witness.

Robust tech infrastructure and delivery chain have enabled video streaming platforms to bring live sports to viewers, wherever they are. Broadcasters have also realised that cricket is a game of sentiments for Indians, and if the action is narrated in the viewers’ own language, it brings them closer to the game.

“Last year, IPL commentary expanded to eight regional languages with more added this season. The result? IPL 2018 on a video-streaming platform alone attracted over 202 million viewers which was an increase of 55.3% from 2017 and this year, it has already achieved a record 267 million viewers within the first three weeks.”

Technology has played a pivotal role here. That same year, IPL was enabled remote production technology which offered this multi-language experience and centralised much of the core operations, managing them remotely from a single production hub. Remote production technology ensures smooth transmission of a combination of signals and multiple HD feeds straight from the cameras at the cricket stadium to the hub and then the viewer.

For broadcasters, remote production is a big win in terms of costs, resource management, and handling complex logistics. They have effectively managed to leverage the best that technology has to offer when it comes to network connectivity, cloud infrastructure, content delivery, security, etc. managing a seamless experience starting from the multiple on-field HD cameras and straight to the high-resolution screens viewed by fans, letting tech companies manage the entire chain in between.

Technology has enabled an upsurge in fantasy sports platforms, as well.

“A fan experience starts way before the game has begun and this is where immersive technology comes into play.” 

The popularity of fantasy sports apps is a testament to how digitisation can be used to optimise fan behaviour and skills to literally get them into the game. Ardent fans have opinions and predictions from the time of selection to the final whistle on the field. Fantasy sports platforms are brilliantly leveraging this behaviour. Fans can now create their own teams, predict games by betting on them and winning prizes and money that can even be directly transferred to their bank accounts. Fan adoption of such platforms has been so good that we recently witnessed a first Indian gaming company enter the ‘unicorn club.’

“Marketers are also realising that these digital platforms are where fans are consuming content. They’re finding ways to feature their products without interfering in the viewer’s experience.”

Clearly, there is a lot happening when it comes to leveraging technology for fan engagement. Yet, India has barely scratched the surface of digitisation in the sports arena; a sector which is projected to hit USD $31.1 billion by 2024. Globally, the fan experience is being augmented in several ways with continuous innovation. From streaming games in virtual reality (VR) to building smart stadiums that offer intelligent automation technology reducing operational costs, there is no stopping a world-class immersive fan experience. For instance, the 2017 F1 Grand Prix had a 360-degree live video concept trial which put viewers at the heart of the action, empowering them to choose how they want to watch and engage with F1. The 2018 FIFA World Cup which a Video Assistant Referee (VAR) assessing every goal or a potential penalty, without impacting the live drama.

The next leap for India is the adoption of these new immersive technologies such as AR, VR and IoT, which will revamp and remodel the way fans interact, creating that special ‘all-access pass’ experience which is priceless to any fan – not just with the game, but with the teams, players and brand sponsors, too.

From the ability to watch game replays, to travel partners offering convenient transportation and parking, to food partners taking orders while watching the game and serving them hot at your seat, and even winning prizes through activations; fan engagement has seen a new innings with a lot more to come, as we embrace newer disruptive technologies.

“After all, sports is no longer just a game, it is an entire entertainment package.”

Is there more to technology in sports entertainment? Read our previous blog on what tech brings to the Cricket World Cup.

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Howzat? Tech bringing everyone closer to the Cricket World Cup https://www.tatacommunications.com/blog/2019/06/howzat-tech-bringing-everyone-closer-to-the-cricket-world-cup/ Mon, 24 Jun 2019 01:00:35 +0000 https://www.tatacommunications.com/blog/?p=6507 Tata Communications’ Brian Morris, highlights digital technology’s part in enhancing how people view global sports events. Despite being known around the world for its long history and traditional values, cricket has embraced technology more enthusiastically than perhaps any other sport on the planet. With the 2019 World Cup underway in England and Wales, technology now plays a bigger part in the sport than ever before… but can it go further still? Playing by the rules While many of cricket’s key technologies exist primarily for the purpose of officiating, broadcasters are given access to data feeds to help inform spectators at...

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Tata Communications’ Brian Morris, highlights digital technology’s part in enhancing how people view global sports events.

Despite being known around the world for its long history and traditional values, cricket has embraced technology more enthusiastically than perhaps any other sport on the planet. With the 2019 World Cup underway in England and Wales, technology now plays a bigger part in the sport than ever before… but can it go further still?

Playing by the rules

While many of cricket’s key technologies exist primarily for the purpose of officiating, broadcasters are given access to data feeds to help inform spectators at home. Hawk-Eye, which uses cameras to track the path of the ball and inform LBW decisions, and UltraEdge and Hot Spot, which use powerful microphones and infrared cameras respectively to determine whether a player’s bat has made contact with the ball, make up a trio of tools that have been used by umpires for a number of years to inform on-field rulings. They are now so ubiquitous in cricket that they’ve become household names for fans of the sport.

“With decisions made by increasingly fine margins and an expected worldwide TV audience of 1.5 billion – compared to 650,000 attendees across 48 matches – spectators need these insights to understand what’s going on and make them feel closer to the action on the wicket.” 

Hawk-Eye, in particular, has expanded its offering to include Synchronised Multi-Angle Replay Technology (SMART), which makes all its camera angles available to third umpires in real time and uses software to automate certain cameras and production processes in order to streamline the workflow of live coverage teams.

Yet, the evolution of the rules of the game – set before technological innovations revolutionised how it is officiated – is a topic that is actively debated in cricketing circles in light of recent events. Zing bails, a fairly new addition to the sport, have embedded technology which illuminates LED lights in the bails and stumps within one-thousandth of a second of ‘impact’. They are designed to eliminate guesswork when the bails are dislodged, especially during runouts. This technology has helped drive significant improvements in decision making for the umpires.

However, in a game decided by fine margins at the highly anticipated encounter between India and Australia at the Kensington Oval, David Warner became the fifth batsman in this year’s World Cup to get a reprieve due to non-dislodged bails after the ball hit the stumps. A perfect short of a length delivery bowled by Jasprit Bumrah at above 140 km/h took a healthy inside edge, and ‘hit’ the leg stump – but did not dislodge the bails despite the collective wishes of 20,000 fans in the stadium and millions watching worldwide. Regardless of this anomaly, India did go on to win the match in a riveting encounter, which many of my colleagues were delighted about!

What remains to be seen is if the sport will change its rules and get rid of the bails now that we have the technology that illuminates the stumps on impact.

“This will be a true test of how technology helps the game become even more precise without radical shifts in the way it has been played over centuries.”

Bringing fans closer to the action

Our the recent report “Show Me the Money!”  highlighted that “sports and broadcasters can monetise big data by helping viewers understand what they’re watching as well as creating more targeted content, which can be distributed to audiences from different geographies, cultures and age-groups.”

With so many more people watching at home, and a general push by the sport to engage with younger fans, this year the International Cricket Council (ICC) has partnered with ByteDance – the Chinese technology company behind TikTok (the world’s most downloaded app in 2018) and Helo, a social network that’s particularly popular in India. The former allows fans to take part in cricket-based challenges, while the latter offers news from the World Cup in 14 local Indian languages.

The ICC also uses its own digital channels, including Facebook, YouTube, Instagram, Twitter and its own app (including a ‘Lite’ version), to keep fans in touch with the action wherever they are. This includes two digital-only video broadcasts, at the beginning and end of each day’s play. To reflect the game’s multinational popularity, particularly in the Indian subcontinent, much of the content is available in English, Hindi, Bengali and Urdu.

Aarti Dabas, the ICC’s Head of Media Rights and Digital was recently quoted as saying, “As a sport we’re committed to building partnerships with companies that offer us the use of a range of platforms to connect and engage with our fans in a meaningful way. The multi-language format of Helo also allows us to increase our reach across India bringing more fans closer to the event than ever before.”

While the digital audience might dwarf that at the grounds, the ICC’s app also includes functionality that’s designed purely for fans at the matches, with beacons on the ground to provide information to match-going fans via push notifications. Hawk-Eye’s latest SMART Vote tech is deployed on the big screens in stadiums and uses branded voting cards and sophisticated vision processing technology to allow fans to have their say on the game’s big decisions without having to reach into their pockets for their phones. Sponsors can also use it to engage with the crowd during the game’s relatively frequent breaks in play.

In the future, cricket’s use of data is only going to get more sophisticated. Players are already wearing sensors to record their physical efforts, while a bat-mounted sensor called Batsense has been trialled by players including Aaron Finch and David Warner, offering greater insights into discrete actions and overall performances by recording bat speed, back-lift and follow-through.

With plans to integrate similar technology into balls, shoes and helmets, the data collected will be used to provide an increasingly complete picture of what’s happening on the wicket, whether you’re at Trent Bridge, Galle, the bus stop or in the bath!

What are the untapped revenues for global sports? Read about it in our previous blog.

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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The Wi-Fi effect: how connectivity would have changed classic novels https://www.tatacommunications.com/blog/2019/06/the-wi-fi-effect-how-connectivity-would-have-changed-classic-novels/ Thu, 20 Jun 2019 01:30:53 +0000 https://www.tatacommunications.com/blog/?p=6461 Tata Communications’ Chief Product Officer interprets how classic storylines may have been different had Wi-Fi been around… Most of us take it for granted, but Wi-Fi has rapidly become a necessity of everyday life. This kind of connectivity has become ubiquitous in the workplace, and in many public spaces, benefitting both businesses and consumers. And with World Wi-Fi Day nearly upon us, I thought it would be fun to take a look at some classic literature and how it would be completely different had Wi-Fi existed. What if Romeo could have WhatsApp’d Juliet in Shakespeare’s classic tragedy? “A quick “u...

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Tata Communications’ Chief Product Officer interprets how classic storylines may have been different had Wi-Fi been around…

Most of us take it for granted, but Wi-Fi has rapidly become a necessity of everyday life. This kind of connectivity has become ubiquitous in the workplace, and in many public spaces, benefitting both businesses and consumers.

And with World Wi-Fi Day nearly upon us, I thought it would be fun to take a look at some classic literature and how it would be completely different had Wi-Fi existed. What if Romeo could have WhatsApp’d Juliet in Shakespeare’s classic tragedy?

“A quick “u ok hun?” text before her ill-fated plan was put into action could have saved the star-crossed lovers from their tragic fate.”

(Though admittedly it might have made the ending of the play a little less dramatic…)

And what about the Ministry of Truth from George Orwell’s cautionary tale 1984? The government body that continually re-writes the record book to suit its ever-changing history would never have been able to hide the truth from the proles if the internet had existed. The ability to access timely information from a wide range of sources, using Wi-Fi, would have made the people far less susceptible to being brainwashed by the all-powerful Big Brother.

Access to information, or lack of it, is a key plot device in many classic tales. Would Dantès have been able to deliver such an audacious payback in the Count of Monte Cristo if Wi-Fi had been around? Probably not. With such a convoluted and elaborate plot in Alexandre Dumas’ classic tale, it’s unlikely that no one would have used the internet to determine the Count’s true identity before he could take revenge on those who had him falsely imprisoned.

Online information, such as news reports and public records, would have completely changed the direction of Charlotte Bronte’s novel Jane Eyre. With the help of Wi-Fi, Jane could have checked local news and registries that would have told her that Mr Rochester, both her boss and her betrothed, was in fact still married to his first wife. Or she could have simply checked his relationship status on Facebook.

The advent of social media would have a huge influence on the enduring stories from the past – just think how differently Mary Shelley’s Frankenstein could have gone with a strong Wi-Fi connection.

“Dr Frankenstein would have been able to track down the escaped monster much more easily with the help of Twitter, where people would have undoubtedly tweeted about any sightings of such an unusual creature (#FindTheMonster).”

And highlighting the importance of connectivity, putting some sort of IoT-based tracker on his creation in the first place would have been wise.

From Miguel de Cervantes’ Don Quixote to Kazuo Ishiguro’s Remains of the Day, it’s fascinating to think how different the stories we know and love would be if the characters had had access to Wi-Fi. Would Jack Kerouac have even written On The Road, or would it have simply been a carefully crafted Instagram account chronicling his travels across the U.S?

These classic stories, updated for the digital era, remind us just how important and influential Wi-Fi has become.

“And for those who still don’t have access to the internet, the World Wi-Fi Day initiative aims to bridge the digital divide so that everyone can benefit from reliable wireless infrastructure.”

Read about why the world isn’t truly connected yet here.

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On the lookout for the next big idea: Tata Varsity Pitch 2019 https://www.tatacommunications.com/blog/2019/06/on-the-lookout-for-the-next-big-idea-tata-varsity-pitch-2019/ Tue, 18 Jun 2019 01:30:32 +0000 https://www.tatacommunications.com/blog/?p=6446 Ankur Jindal illustrates the importance of driving innovation from within and supporting up-and-coming talent. The breakneck speed of innovation is disrupting all industries, changing how people engage with organisations, with one another, and with the world around them. The digitally connected enterprise, and the emerging inter-connected ecosystem, are creating new forces with a power to fundamentally re-align traditional industry value chains and profit pools. In this day and age, innovation is no longer a nice-to-have but a must. Businesses’ competitiveness – even survival – depends on it. At Tata Communications, we believe that to innovate successfully, organisations must foster an...

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Ankur Jindal illustrates the importance of driving innovation from within and supporting up-and-coming talent.

The breakneck speed of innovation is disrupting all industries, changing how people engage with organisations, with one another, and with the world around them. The digitally connected enterprise, and the emerging inter-connected ecosystem, are creating new forces with a power to fundamentally re-align traditional industry value chains and profit pools. In this day and age, innovation is no longer a nice-to-have but a must. Businesses’ competitiveness – even survival – depends on it.

At Tata Communications, we believe that to innovate successfully, organisations must foster an internal culture that embraces curiosity to learn new things and questions the ‘not invented here’ mindset. They should look for opportunities to join forces with the right ecosystem of like-minded partners, innovators and collaborators to co-create new potentially disruptive ideas.

“We see huge value in connecting amazing minds across industries, which can bring about the next big idea that could improve how businesses operate and enrich people’s lives.”

Shaping the future

So, to foster innovation internally, we crowdsource ideas from our employees through our Shape the Future intrapreneurship programme. Now in its sixth year, Shape the Future has seen more than 1,000 ideas submitted from across Tata Communications. They include success stories such as the application-aware networking trailblazer NetFoundry, and our Internet of Things (IoT) business in India – a first-of-its-kind initiative to accelerate IoT adoption in the country, spanning nearly 2,000 communities and touching over 400 million people in total.

We balance our internal innovation focus with collaborations with external start-ups and their founding teams across the Silicon Valley and other global innovation hubs, to source potentially ground-breaking ideas and seek out companies to partner with for joint go-to-market.

“One of the biggest learnings for us from the Shape the Future programme has been that everyone has interesting ideas – all they need is a supportive environment to nurture those ideas and a balanced team with the right mix of technical and commercial skills.”

Turning ideas into reality

That is why we’ve decided to get involved in the Tata Varsity Pitch. Powered by the UK’s National Association of College & University Entrepreneurs (NACUE), it is an annual early-stage pitching competition that celebrates the best businesses exploding out of colleges and universities across the country.

The category that Tata Communications is sponsoring is IDEAS. So, do you have an astonishing idea? Do you believe that your idea will be the next ‘big thing’? This could be your chance to make it real.

Tata is a longstanding supporter of this highly-regarded competition, and in 2019, some of our sister companies across the Tata Group – Tata Global Beverages, TCS and Jaguar Land Rover – are supporting it too through their own categories. This reflects Tata companies’ collective aim to drive innovation and inspire new advances across all industries for the benefit of businesses and communities worldwide.

The top prize for the Tata Varsity Pitch is £15,000 in cash to help get a fledgling business venture off ground, or to turn an initial idea into reality. Not only that, the shortlisted applicants from each category will get to attend a two-day bootcamp with business leaders across industries and experts from the UK’s start-up ecosystem, who will help fine-tune the business pitches ahead of the grand finale on 20th  November during Global Entrepreneurship Week.

“I firmly believe that true innovation begins with a mindset of curiosity and a desire to learn.”

For innovation to flourish, it needs to be fostered in a supportive and empowering environment that encourages a daring, venturing, responsive, fail-or-scale fast, and inclusive mindset. That environment could be a global business like ours, a university, or an ecosystem of ambitious entrepreneurs.

“Two minds are always better than one, and innovation happens when different ways of thinking come together.”

I’m excited to be part of the team supporting the 2019 Tata Varsity Pitch and helping to shape the next generation of British creative thinkers, inventors and disruptors.

To submit your 60-second video application for the Tata Varsity Pitch, click here.

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Can wholesale communications be redefined in digital era? https://www.tatacommunications.com/blog/2019/05/can-wholesale-communications-be-redefined-in-digital-era/ Tue, 28 May 2019 01:00:35 +0000 https://www.tatacommunications.com/blog/?p=6301 Tata Communications’ Christian Michaud, discusses the importance of redefining wholesale communications in the face of digital advancements. The wholesale communications industry has reached a tipping point. Once worth hundreds of billions, traditional communications service revenues are officially in decline – and wholesale carriers are feeling the pressure to recoup these losses. At the top of their list of revenue woes: international voice. “After ten years of negative to zero growth, revenues from voice are predicted to fall to $50 billion by 2022 – nearly half of the market’s total worth in 2012.” A large proportion of this decline can be...

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Tata Communications’ Christian Michaud, discusses the importance of redefining wholesale communications in the face of digital advancements.

The wholesale communications industry has reached a tipping point. Once worth hundreds of billions, traditional communications service revenues are officially in decline – and wholesale carriers are feeling the pressure to recoup these losses.

At the top of their list of revenue woes: international voice.

“After ten years of negative to zero growth, revenues from voice are predicted to fall to $50 billion by 2022 – nearly half of the market’s total worth in 2012.”

A large proportion of this decline can be attributed to the rapid rise of over-the-top (OTT) services and VoIP services such as WhatsApp, Facebook Messenger and Skype among consumers and businesses as well as the adoption of UC by enterprises. In fact, according to Telegeography, OTTs delivered 40% more international voice traffic in 2017 than all the global telecoms companies combined.

Yet, the challenges around declining voice revenues have been discussed for nearly a decade. The truth is, some wholesale carriers have been extremely slow to act and today they find themselves at a crossroads: innovate or face extinction.

Wholesale voice is not dead

While wholesale carriers may well be servicing a market that is half the size it was 10 years earlier, this does not mean that voice revenue opportunities no longer exist. There will always be a need for wholesale carriers to provide capacity and manage international communications, serving the needs of mobile network operators and multinational enterprises. In fact, for the industry survivors there is a significant amount of revenue to be won, but this will only go to those wholesale carriers that are willing to embrace disruption.

Until now, the wholesale voice business model has been focused on offering a set of basic, generalised products and connecting customers from A to B. Today, this way of doing business will no longer suffice. For one thing, this model does not account for complexity in managing many more supplier relationships with faster time-to-market and the ability to serve new demand. Nor does it consider the evolution in consumer buying behaviours and expectations – something that is drastically changing business models across all sectors and markets.

Wholesale voice trading now requires a greater depth of understanding of the customer and the entire value chain. It is no longer about selling a product and handing it off to the customer.

“For longer-term success, wholesale carriers must be continually refining their solutions and services to solve challenges and anticipate the future needs of customers.”

What do Uber and wholesale voice carriers have in common?

While many refer to Uber as a “disruptor” this may not be strictly true. Disruptive innovation occurs in two ways: when a start-up uses digital technology to meet the needs of low-end customers – needs that have otherwise been forgotten; or to create an entirely new customer base within a specific market. Instead, what Uber did was simple – offer a better user experience for taxi users. Customers of all kinds want the services they are purchasing to be easy to use. The wholesale business is no different.

User experience is growing in importance in the voice services market. Just like Uber, wholesale carriers can adopt a communications platform-based business model to meet this new demand.

By developing their own platforms, wholesale carriers can move away from product-by-product sales and offer customers seamless access to a variety of solutions – even those they may not have previously needed. Better still, with a platform approach the operational complexity that plagues the industry is hidden from customers, improving the experience further. What’s more, a platform-based approach can be shaped to serve different vertical needs and evolve as needs change.

As APIs become more commonplace within the wholesale communication industry, solutions like cyber security, AI-based routing or even SD-WAN offerings can be integrated.

“Rather than offering services product-by-product, wholesale carriers should innovate by focusing on experience – delivering value creation, sourcing the best solutions and identifying the best partners to serve their customers’ needs.”

Read a blog about why advancing connectivity is a crucial part of the business

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Monetising the ‘must-see’ in global sports https://www.tatacommunications.com/blog/2019/05/monetising-the-must-see-in-global-sports/ Fri, 24 May 2019 01:00:50 +0000 https://www.tatacommunications.com/blog/?p=6278 With the F1 Monaco Grand Prix just around the corner, Mehul Kapadia examines the untapped commercial opportunities in the digital transformation of sports  As the circus of Formula 1 descends on Monaco this weekend, every spare inch of the tiny principality will be filled with enthusiastic F1 fans, keen to catch a glimpse of their favourite drivers. The audience following the race from elsewhere, however, will outnumber those on the French Riviera by many millions. This is not unusual. For most major sporting events, the majority of spectators aren’t in the stadium, at the track, or on the course –...

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With the F1 Monaco Grand Prix just around the corner, Mehul Kapadia examines the untapped commercial opportunities in the digital transformation of sports 

As the circus of Formula 1 descends on Monaco this weekend, every spare inch of the tiny principality will be filled with enthusiastic F1 fans, keen to catch a glimpse of their favourite drivers. The audience following the race from elsewhere, however, will outnumber those on the French Riviera by many millions.

This is not unusual. For most major sporting events, the majority of spectators aren’t in the stadium, at the track, or on the course – they’re at home watching on television, following the action on their mobile, or a combination of the two.

Advances in digital technologies and social media have completely revolutionised the fan experience in recent years, enabling fans to watch and engage with sports in their terms – whether they’re actually at the venue or on the side of the globe.

But Tata Communications’ recent “Show Me The Money!” report highlights that sports organisations are only scratching the surface when it comes to monetising the huge opportunities that new digital platforms offer. Traditionally, revenue for sports comes from the sale of broadcasting rights, but the popularity of on-demand streaming means digitally engaged viewers now expect far more control over how and when they watch.

“All viewers, but especially younger viewers, expect to watch content any time, on any screen, and be able to pause, rewind or watch highlights,” notes Marcus Parnwell at DAZN in “Show Me the Money!”.

 

2019 Bahrain Grand Prix (Photo by Wolfgang Wilhelm)

DAZN is a dedicated sports streaming service that has capitalised on the evolution of the sporting landscape, first launching in parts of Europe in 2016 and expanding into the United States in 2018.

Traditional sports broadcasting also often fails to take into account the different elements of sports that turn casual viewers into die-hard fans. Fans are increasingly drawn to individuals, particularly those closer to home, and the stories they share on Instagram and Facebook, for example, is making global superstars feel more accessible than ever before.

“Focusing on the journeys of star drivers is one of our most powerful means of storytelling. Underdog stories, rivalries; these are universal,” explains Frank Arthofer of Formula 1. “Digital is a means of enhancing the conversation so more people tune in on race weekends.”

And that’s where the big monetisation opportunity lies: die-hard fans are more likely, than casual viewers, to spend money to see an event live, buy merchandise or subscribe to an OTT app.

Sports, such as football and Formula 1, have already built up a truly global audience, but digital technology can also help to reach fans in territories that aren’t yet catered for by existing distribution deals. TV rights tend to be sold on a country-by-country basis, but content owners can now use digital platforms such as their own OTT service, Facebook or YouTube to reach fans in regions that wouldn’t be considered worth serving under traditional distribution deals. Sometimes this might mean sharing highlights or even full coverage of must-see, unmissable races or matches, for free on social media to whet the appetite of people who are new to the sport, and help convert them into loyal followers.

2019 Bahrain Grand Prix (Photo by Zak Mauger / LAT Images)

Of course, there are things fans watching at home get that those actually at the events don’t, and digital can bridge that gap. Should F1 fans watching the Monaco Grand Prix on the other side of the world really have a better idea of what’s going on at the track than those who are on the ground? Thanks to increasingly sophisticated graphics and easy-to-digest data points, TV viewers are able to decipher the significance of every pitstop and DRS overtake – sometimes better than fans in the grandstand. Yet, something as simple as a spectator app and reliable Wi-Fi access at venues can augment the experience for those watching live. So, as the ‘remote’ digital fan experience gets better, the pressure is increased on venues to improve the sports experience for fans onsite too. Ultimately, attracting fans to the track or stadium is crucial for the commercial success of a sport, as broadcasters and sponsors want venues to be full and add to the atmosphere.

“Whether fans are keeping tabs on the action among the casinos and swimming pools of Monaco, at home on the sofa, in a bar with friends, or via their favourite driver’s Instagram Stories, digital technology presents an almost endless number of ways to monetise live sports’ enduring appeal.”

 

For Mehul’s views on the evolution of F1 during the last 1,000 Grands Prix, check out his recent blog post.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Driving success through change https://www.tatacommunications.com/blog/2019/05/driving-success-through-change/ Wed, 22 May 2019 01:00:09 +0000 https://www.tatacommunications.com/blog/?p=6251 Tata Communications’ CEO Vinod Kumar gives his view on the role of leadership in business to adopt change and harbour success. Taking a step back and having a look at all the technology we use daily really gives a sense of perspective. It seems it was only a short time ago that dial-up internet connectivity was the big new technology breakthrough, especially in the business world. Technology is developing at a startling pace – so fast in fact that governments can’t set new legislation fast enough to keep up, while major businesses are struggling to implement changes fast enough to...

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Tata Communications’ CEO Vinod Kumar gives his view on the role of leadership in business to adopt change and harbour success.

Taking a step back and having a look at all the technology we use daily really gives a sense of perspective. It seems it was only a short time ago that dial-up internet connectivity was the big new technology breakthrough, especially in the business world.

Technology is developing at a startling pace – so fast in fact that governments can’t set new legislation fast enough to keep up, while major businesses are struggling to implement changes fast enough to remain competitive. But this changing business landscape also brings opportunities – for those who are willing to change with it.

“It is my experience that technology is the great enabler of our time. It is a force for progress and opportunity that works best in conjunction with people and when people truly embrace it.”

Technology can improve our lives and businesses and even whole societies, but this is very much dependent on how we react to technology change as humans and business leaders.

Addressing the talent gap

Global competitive inequality is on the rise – with a talent gap between rich and poor nations increasing year on year. The only way for an issue this large to be addressed is through the close work of government, business and civil society. Within the last year, we’ve seen the government trying to establish some control of advancing technology. The implementation of the Global Data Protection Regulation (GDPR) in Europe was designed to allow citizens to regain control of their data.

In a world that is becoming more globalised, it is down to businesses to realise that they can no longer operate in a silo. Globalisation has in many ways been influenced by the Fourth Industrial Revolution – technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT) mean we are now sharing more data around the world than ever before.  Businesses are also sharing products and sourcing materials from further afield. There is now, however, a responsibility for business leaders and employees to embrace technology in a way that creates a sustainable future, where technology generates opportunities for everyone.

The entrepreneurial mindset

“Successful businesses are built on the people, and more specifically on the entrepreneurial minds, that allow for progress and development.”

It is therefore key for any business to create a culture where entrepreneurship thrives. No one can predict where the next big business idea is going to come from, so learning must always be high on our agendas, with “failure” being viewed as a lesson learned rather than time wasted.

Technology should be seen as a tool to amplify entrepreneurship within a business. New technologies such as Artificial Intelligence and automation allow for small ideas to grow fast. A small creative idea from a single person can become a fully-fledged product overnight in the digital age; something that was not possible in the past. This presents exciting opportunities for technology to enhance and support creativity in business, with real results.

Lifelong learning in business

As I’ve mentioned, businesses are all about the people. Technology can only go so far if it does not have the full support and an open-minded approach from the people who create and enable it. In this sense, we must implement a collective mindset that is open to change – to relearning and looking to the future, a spirit of continuous learning.

As long as we are open to becoming more versatile from a skills standpoint, who knows where technology will be able to take us. The limits to this are really self-imposed.

“The question is: when we look at how far we’ve come in just the last ten years, how far do we want to travel in the next decade?”

It is our belief at Tata Communications that AI diversifies human thinking, rather than replaces it.  AI is not a threat to jobs, but rather a tool for growth, allowing us to be more human in business by freeing us up to bring human traits such as creativity, empathy and communication to our work.

The Beta mindset

Through our interactions with C-suite leaders, we’ve identified that employees will often only embrace change when they can understand the meaning behind it and if they have faith in their leaders.

As such, we believe that business leaders must act as the drivers of the move towards embracing technology in their businesses. They must identify, with the help of their employees, what the company’s goals are and how a digital transformation mindset can be used to meet them. Giving staff the right technology tools, training, and a collective mindset that learns from mistakes, will allow for staff to upskill and for business to thrive.

Collaboration is key

It’s a fast-changing world and there is no sign of it slowing down. Society and businesses must, therefore, focus on the elements that allow us to take control. We must take steps towards creating a resilient workforce that learns from its mistakes and is willing to work collaboratively.

“It is our experience that businesses are most successful at the point that they are most open to new opportunities and ideas. We shouldn’t be afraid of change, because we have the technology to make the most of any opportunity.”

 

Read Vinod’s previous blog on how openness can help close the talent gap

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Engineering excitement: redefining storytelling of sports through tech https://www.tatacommunications.com/blog/2019/04/engineering-excitement-redefining-storytelling-of-sports-through-tech/ Wed, 24 Apr 2019 01:00:41 +0000 https://www.tatacommunications.com/blog/?p=6144 If you think about the history of spectator sports, it’s likely that your reflection will play like a clip show of famous faces, past and present, and iconic sports moments. The images we generate are inherently human. The sport itself is ultimately a vehicle for a myriad of the age-old underdog – the David versus Goliath and of overcoming adversity. At its heart, it is the story behind the feat of human achievement and competition which makes watching sports so compelling, and what continues to make it a form of entertainment enjoyed by communities across the world. Ultimately, it is...

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If you think about the history of spectator sports, it’s likely that your reflection will play like a clip show of famous faces, past and present, and iconic sports moments. The images we generate are inherently human. The sport itself is ultimately a vehicle for a myriad of the age-old underdog – the David versus Goliath and of overcoming adversity.

At its heart, it is the story behind the feat of human achievement and competition which makes watching sports so compelling, and what continues to make it a form of entertainment enjoyed by communities across the world. Ultimately, it is its longevity that has led to the sports industry developing into a global multi-billion-dollar enterprise.

That isn’t to say that the exponential growth of sport is guaranteed. For sports stories to reach legend status, the storytellers at the helm must engineer relevant platforms that can bring those stories to a wide-ranging audience of fans, old and new.

We’ve witnessed an incredible pace of technology innovation in the last 20 years. As a result, fans don’t just want to watch the action on TV, or even just see stars in the flesh battle it out at the stadium or racetrack. Today’s tech-savvy fans want a complete sports experience that is augmented using digital platforms, and they want to be in control of what that experience is like. This means that sports organisations need to enable different kinds of fans – regardless of their age, gender or how long they’ve been following the sport – to experience and engage with the action in more customised, immersive and powerful ways using technology. And, as there are today more ways for fans to watch and engage with sports than ever before, it is an opportunity for sports to generate new revenue too.

This is no mean feat in our increasingly crowded digital world, where everyone is jostling for attention. As our recently commissioned report “Show Me the Money!” highlights, the digital media strategy of a sport directly impacts the number of eyeballs it can attract and maintain, and, therefore, directly impacts the bottom line too. So, what are some of the key ways for sports to tell a compelling story in the digital age?

Put fans at the heart of the story

Technology gives us new ways to weave the narrative. For example, with advancements in Ultra-HD and 360-degree video, fans can get closer to the action from the comfort of their own homes. This has already been implemented successfully by MotoGP, whose use of 360-degree video make fans feel as though they’re on the back of the bike. The NFL has also embraced this technology, equipping stadiums across the United States with cameras that bring fans “on the field” to experience the game first-hand.

Digital innovations like these are helping to not only augment the viewing experience for fans at home but also give fans everywhere the power to create their own sports experience, in their terms. This could mean making bite-sized chunks of competition highlights available on Facebook, or giving fans a sneak peek of how their favourite sports star keeps fit off-season on Instagram. Stories like this add a new dimension to the fan experience. They are a way to strengthen the connection that existing fans have with their favourite sport, convert casual followers to die-hard supporters, and to entice new fans into the fold too.

Creating sporting legends on and off the pitch

We all love an underdog. Triumphs by unlikely players are revered on the public stage. Globally, we’ve been treated to a feast of these kinds of exciting sporting milestones, from Harry Kane winning the first World Cup penalty shoot-out against Columbia since 1996 during the World Cup in Russia, to the Philadelphia Eagles beating five-time defending champions, the New England Patriots at the Super Bowl.

The fan support behind sporting heroes doesn’t just play out on the field anymore. Fans want to be able to engage with their sporting heroes off the pitch or track and online. Lewis Hamilton and Ian Poulter are two examples of European sports personalities who are central to the narrative of their respective sports. Giving new players a presence outside the sports can draw in new fans to the sport, meaning that social media increasingly plays a role in how our sports stories develop.

Promoting local stars, whether through social media or ‘in the real world’ is the best way for a sport to establish a new fanbase in a new market too. For example, the European Tour saw an increased interest in its tournaments in China thanks to a new generation of young, talented players such as Haotong Li, leading to increased viewership and engagement online.

Personally, I’d love to see Shubhankar Sharma – who recently won the Rookie of the Year award on European Tour – help grow golf in India in a similar way too.

Using digital strategies to create opportunities for fans to make emotional connections with these stars – and those further afield – ultimately drives new revenue streams. If fans feel emotionally connected with a sport and its stars, they’re much more likely to pay to go and see live sports or watch on a live-streaming platform, as well as buy merchandise.

Developing the right digital mix

I see 2019 as the beginning of a new chapter for the sports industry. By focusing on the storytelling of sports, this year can be a defining tipping point for this market. To succeed, sports need to develop a holistic digital strategy, leveraging the right mix of technologies and platforms that allow them to tell the most compelling sports stories in the most powerful ways. However, while it’s important for any sport to innovate to stay relevant and grow, there’s a careful balancing act involved. As well as attracting new fans, digital strategies must also keep existing, loyal fans happy by staying true to the essence of the sport.

 

To find out more on this topic, read the full “Show Me the Money!” report here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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From the golf course to the cricket ground and the boardroom https://www.tatacommunications.com/blog/2019/04/from-the-golf-course-to-the-cricket-ground-and-the-boardroom/ Thu, 18 Apr 2019 01:00:13 +0000 https://www.tatacommunications.com/blog/?p=6133 I recently got the chance to attend the Hero Indian Open as a guest of Tata Communications. It was an opportunity to learn about the company’s pioneering work with the European Tour, and how it is helping the global golf series to innovate. As the Official Global Connectivity Supplier of the European Tour, Tata Communications brings video feeds from 48 European Tour tournaments in 31 countries worldwide to 43 broadcasters across 5 continents. Some 900 hours of live content is delivered to nearly half a billion golf fans around the world throughout the year. While providing the core infrastructure needed...

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I recently got the chance to attend the Hero Indian Open as a guest of Tata Communications. It was an opportunity to learn about the company’s pioneering work with the European Tour, and how it is helping the global golf series to innovate.

As the Official Global Connectivity Supplier of the European Tour, Tata Communications brings video feeds from 48 European Tour tournaments in 31 countries worldwide to 43 broadcasters across 5 continents. Some 900 hours of live content is delivered to nearly half a billion golf fans around the world throughout the year. While providing the core infrastructure needed to broadcast live golfing action around the globe, Tata Communications’ technological expertise also helps the European Tour experiment with new technologies that could enhance the golf experience for existing fans and help attract new fans.

For example, in partnership with the European Tour, the company did the world’s first test of live 360° video in 8K Ultra High Definition at the last British Masters. This ground-breaking technology demo showed how fans at home and at the course could enjoy a more immersive experience using a VR headset. As well as virtual tours of iconic golf courses, the technology could enable fans to enjoy the action up close. In the future, it could even be used to assist referees, allowing them to assess shots in real time.

Digital and commercial transformation of sports

The complexity and challenges involved in the digital transformation in sports are actually much larger than what we generally see in the enterprise world. In most cases in the enterprise world, the office location or workspace is fixed. In a sports series like the European Tour, the location of the tournament changes every week, and you hardly get three or four days to set up a robust and reliable network, put in all security measures and make it accessible, available and bring the action live to fans worldwide. You don’t have the luxury of time and there is absolutely no scope for downtime. Every minute of downtime will translate into millions of dollars in lost revenues and a tarnished reputation. So, sports is actually a good test bed for cutting edge technologies like AI, virtual reality, big data analytics and IoT, which the enterprise world can benefit from.

As well as helping the European Tour to achieve its digital ambition to become truly connected golf event, Tata Communications is also playing a central role in the digital transformation of Formula 1 and MotoGP. The company uses its networking, cloud, mobility and security expertise to lower the barriers for rights holders and broadcasters to expand to new markets, and to enable fans to engage with their heroes in new ways – ultimately paving the way for new commercial growth opportunities.

While Tata Communications has developed customised solutions for each sport it is involved in, the objectives – cost efficiencies and delivering reliable service at scale – are very similar across all sports. Furthermore, new digital technologies, such as VR and IoT, open up new monetisation opportunities in sports, but they also require a solid technological foundation to give fans the immersive, high-quality user experience that they expect.

And, any new innovative services also need to form part of a holistic fan engagement strategy – only then can their commercial potential be maximised.  

From the golf course to the cricket ground…

After hearing from the European Tour’s CTO Michael Cole about his digital ambitions, it got me thinking about cricket and how the fan experience could be enhanced further for those watching the action live at the ground.

Imagine going to a cricket match where an app guides you to your seat. Before the first ball, you could use AR to get the latest stats about both teams and each player. During the match, you could access replays on the app from your chosen angle, whether that’s focusing on the action at the crease or following the fielders. IoT technology could let you know when the queues at the food and merchandise stands are at their shortest, and help you to make swift, seamless payments using your mobile.

This is just a taster – but my point is that as the digital fan experience on social media and OTT platforms gets better, fans are bound to expect a similar digitally-enabled experience at sports venues too.

Lessons from sports for other sectors

The sports world has been leading the charge in the exploration of digital technologies that could not only keep their existing fan base hungry for more but also attract new fans to bring in new revenue streams. Yet, just like the European Tour is leveraging its global stars on social media to build emotional connections with fans around the world, for example, businesses in other sectors could entice new customers and build loyalty using new platforms as part of an omnichannel digital strategy.

Creating seamless experiences across multiple channels for more powerful and seamless customer experiences is key to the success – and survival – of any business in today’s digital age. But the key to unlocking the full potential of digital technologies is a solid network and cloud infrastructure that underpins new innovative services.

 

What could organisations in other sectors learn from sports about digital transformation? Read about these learnings by Tata Communications’ Chief Digital Officer.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Why openness to change can help close the talent gap https://www.tatacommunications.com/blog/2019/04/why-openness-to-change-can-help-close-the-talent-gap/ Wed, 17 Apr 2019 01:00:09 +0000 https://www.tatacommunications.com/blog/?p=6110 Businesses succeed based to a greater or lesser extent on the level of talent in their workforce. We are all more aware of the positive impact talent performance has on our broader objectives of growth, job creation and innovation. Technology, whilst hotly debated, will not replace the workforce, rather it will allow the workforce to develop and prosper, provided we are all open to new technology, ideas and ways of working. The ability to enable, attract, grow and retain the workforce successfully is essential not only for businesses but also for nations and cities. The latest annual Global Talent Competitiveness...

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Businesses succeed based to a greater or lesser extent on the level of talent in their workforce. We are all more aware of the positive impact talent performance has on our broader objectives of growth, job creation and innovation. Technology, whilst hotly debated, will not replace the workforce, rather it will allow the workforce to develop and prosper, provided we are all open to new technology, ideas and ways of working.

The ability to enable, attract, grow and retain the workforce successfully is essential not only for businesses but also for nations and cities. The latest annual Global Talent Competitiveness Index (GTCI), which Tata Communications is contributing to for a second time, benchmarks the ability of countries and cities to compete for talent.

An increasing GDP gap

In line with previous GTCI reports, higher ranking countries have a direct correlation with higher GDP per capita. The top positions in the GTCI ranking continue to be dominated by developed, high-income countries. The role of income becomes even more evident when it shows all but a few of the 43 coun­tries in the top two quartiles are high-income countries. It is clear we are seeing an increase in the gap between the richest and poorest countries.

The developed developing?

The widening inequality gap in talent competitiveness is down to the difference in average income. However, the case for talent competitiveness being solely a result of income falls away when we consider the environment countries are operating in. Generally speaking, more developed countries are less susceptible to political and socioeconomic fluctuations. The opposite is the case in developing countries which can be more affected by changes – both positive and negative.

This poses the question for countries of what they can do in order to reduce the impact of the talent competitiveness gap. One difference we have seen is developed countries seeking to understand the need to advance workforce skills. It is this drive to address the skills gap which is leading to the introduction of resolute measures and improved policies, both of which are driving talent competitiveness.

Taking an entrepreneurial route

For countries to keep up with the talent champions of Switzerland, Singapore and the USA, which lead this year’s index, they must foster a more entrepreneurial approach. As economies evolve and technology plays a greater role in the workplace, embracing innovation is essential. We have seen small firms begin to take an entrepreneurial approach, but now in larger organisations and governments entrepreneurial talent must play a critical role.

Technology should be at the heart of these changes. AI is one example of technology, which has the potential to transform how we think about talent and transform traditional roles at the same time, making jobs more productive, creative, and ultimately more fulfilling. Embracing this technology will require employees to learn new skills, and new management approaches to be developed; it won’t be enough for organisations to continue as they are. Likewise, businesses need to develop new talent strategies which create a culture in which entrepreneurship can thrive. It will require a strategy for the workforce which better reflects a firm’s life cycle. If we are to truly futureproof our workforce, new tactics in management must be introduced at every step.

The role of cities

It isn’t just entrepreneurialism that can make a difference to a country’s competitiveness. Cities are increasingly playing a part in a country’s talent competitiveness. As more of an emphasis is placed on organisations and employees being innovative, incubators and accelerators, formed by cities to support businesses, are gaining relevance. As a result we will see new smart city strategies emerge, linked to local issues. The need to increase talent competitiveness and consequently improve will mean cities, like businesses, must understand the change which needs to occur. It means transforming into a world in which an organisation’s workforce – much like technology itself – cannot afford to stand still. Cities and organisations will need new ideas, an openness to new approaches and a commitment to continuous improvement.

A theme of change

The latest GTCI Index signposts an interesting challenge ahead for cities and countries which are not yet seen as talent champions. The importance of talent cannot be underestimated; irrespective of the role technology will play in the future. However, we must, as organisations, cities and countries, look to embrace an open, tech-first mindset.

Technology can benefit our workforce by enabling employees to reach their full potential, provide opportunities and help solve the challenges in developed and developing cities. We must realise the benefit of an adaptable, progressive approach. We have an opportunity to use technology to stimulate new approaches to talent and help close the talent competitiveness gap.

 

Read more from Vinod on why it’s important to address the talent gap in his previous blog.

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1,000 F1 races, countless exhilarating moments for F1 fans https://www.tatacommunications.com/blog/2019/04/1000-f1-races-countless-exhilarating-moments-for-f1-fans/ Fri, 12 Apr 2019 09:49:04 +0000 https://www.tatacommunications.com/blog/?p=6120 F1 celebrates its 1,000th Grand Prix this weekend, an iconic moment in motorsport history. For almost 70 years, F1 has been the pinnacle of racing – the ultimate battle between man and machine. The 1000th Grand Prix is an opportunity to not only celebrate the long heritage of F1 but also to look forward to what the future of the sport might look like. We’ve had the privilege to be part of F1 since 2012, and during this time, we’ve seen first-hand – and played a big part in – the sport’s transformation. Together with Formula 1, we’ve tested in...

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F1 celebrates its 1,000th Grand Prix this weekend, an iconic moment in motorsport history. For almost 70 years, F1 has been the pinnacle of racing – the ultimate battle between man and machine. The 1000th Grand Prix is an opportunity to not only celebrate the long heritage of F1 but also to look forward to what the future of the sport might look like.

We’ve had the privilege to be part of F1 since 2012, and during this time, we’ve seen first-hand – and played a big part in – the sport’s transformation. Together with Formula 1, we’ve tested in action technologies such as live 360-degree and Ultra High Definition video, and – through the F1 Innovation Prize – explored how the Internet of Things and augmented and virtual reality could pave the way for more powerful, immersive viewing experiences.

Over the course of the last seven F1 seasons, we’ve also witnessed a shift in how fans engage with F1 and their favourite drivers: Formula 1 has embraced digital platforms to grow and make each race even more powerful for fans. They’ve innovated with new content on and off the track, from the recent critically acclaimed Netflix documentary Formula 1: Drive to Survive to Twitter Live shows and F1 festivals.

Up close and personal

During the race this Sunday, you will see a huge variety of people coming together at the Shanghai International Circuit, as well as homes and bars thousands of miles away. Some are keenly placing bets on the outcome on their phones, while others are busy discussing tyre strategies or the potential of the rookies. Some might not want to watch every moment of the race, but they enjoy the glamour of F1 and seeing what stars like Lewis get up to on Instagram. In short, what interests someone, might not captivate the other.

That is why in F1 and in any other sport, customisation is becoming crucial, taking into consideration the ways in which different fans consume and interact with it. This is where digital advancements like AR and big data analytics could make a big difference. For example, an AR app with highly interactive, real-time data analytics could make the most technical aspects of motorsports more accessible for racing newbies, which in turn would help convert casual viewers into die-hard fans. Wearable IoT-enabled devices that monitor the drivers’ heart rates could provide an interesting addition to the Grand Prix experience too. The NFL already uses RFID tags in players’ shoulder pads to track their movements, partly to assist coaching staff but also to provide extra information on the players’ movements for fans watching the game.

Wearables worn by fans could also complement F1 races and other major live sporting events by interacting with beacons to trigger location-based experiences on their smartphones. So, this would allow fans to order food to their seats as well as access maps of the venue and find their way back to their parking spot – making the whole experience more seamless.

Banking on digital platforms

Our recent “Show Me the Money!” report explores the evolution of the fan experience in the world of sports. It looks at the potential of digital advancements like online streaming, eSports, social media, VR apps, and so on, to become the new revenue drivers for global sports like F1 – alongside more traditional revenue generators like media rights, event attendance, sponsorship and merchandising.

Not only do new innovative services and platforms help grow sports’ global viewership in terms of volume, they can also boost engagement among fans, creating a more compelling value-proposition for sponsors and advertisers.

However, all traditional and digital platforms should complement one another. To illustrate, broadcasters are increasingly using social platforms to enhance the content on subscription-based/cable TV. Sometimes this could even mean making a highly bankable sporting event, such as the last race of the season, available for free on YouTube. It may sound counter-productive, but it could be a smart business move, as doing so will attract more eyeballs, which will effectively help sell next year’s TV or app subscriptions.

Star power

As the world of sports and entertainment continues to be disrupted by digital innovation, the key to success will be how the viewing experience can be augmented for fans, and how fans can be brought the entertainment they crave in different ways. If the experience – on TV, at the circuit, stadium or on digital platforms – takes the viewing experience to the next level for fans, they will feel truly connected to the sport and its stars.

F1’s digital strategy is all about building those emotional connections. The sport’s digital chief Frank Arthofer describes it well in “Show Me the Money!”: “Underdog stories, rivalries… shining a light on these stories makes fans engage more deeply, as they can better identify with key individuals within the sport.  Our always-on digital strategy gives us an opportunity to build emotional interactions with people that are invaluable.”

Emotionally charged digital strategies like F1’s could drive new revenue streams for all kinds of sports. Simply put, if fans feel emotionally connected and engaged with a sport, they are more likely to pay to see a match on a streaming platform or live at the venue, and buy merchandise.

 F1 has been at the forefront of technology and innovation for 1,000 Grands Prix. Now, its digital ambition is creating more powerful, immersive and unforgettable experiences for fans worldwide – and unleashing new opportunities for its global growth. It’s an exhilarating time to be an F1 fan and to be part of F1’s transformation journey as the sport’s technology partner.

 

Read more about the digital future of global sports in our “Show Me the Money!” industry report.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Digital CFO: The new age trapeze artist, managing the balancing act https://www.tatacommunications.com/blog/2019/04/digital-cfo-the-new-age-trapeze-artist-managing-the-balancing-act/ Tue, 09 Apr 2019 01:00:18 +0000 https://www.tatacommunications.com/blog/?p=6100 Over the last decade, the Chief Financial Officer’s job has become increasingly complex due to the rapid adoption of different digital technologies and the inherently global nature of the business. Once we add to this the multitude of uncertainties on a macro-economic level worldwide – such as China-US trade tensions or Brexit – it becomes clear that today’s CFOs face more challenges than ever. To succeed, they need to rethink what their job is and how they are perceived by others in the business. Reimagining the financial workforce The CFO and the finance team are reinventing their roles by embracing...

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Over the last decade, the Chief Financial Officer’s job has become increasingly complex due to the rapid adoption of different digital technologies and the inherently global nature of the business. Once we add to this the multitude of uncertainties on a macro-economic level worldwide – such as China-US trade tensions or Brexit – it becomes clear that today’s CFOs face more challenges than ever. To succeed, they need to rethink what their job is and how they are perceived by others in the business.

Reimagining the financial workforce

The CFO and the finance team are reinventing their roles by embracing the latest digital technology innovations and exploiting data. These technologies have helped the CFO shift their focus from what has happened and why, to what will happen next and how it can be influenced. They have been able to generate forward-looking insights across crucial areas such as go-to-market strategy and customer satisfaction – not only reducing costs and increasing productivity but also enhancing consistency and accuracy. It is about aligning and preparing the organisation to meet future uncertainty and challenges.

There is early proof that adopting digital technologies has a direct impact on the bottom line. In our Cycle of Progress study, decision makers cited enhanced efficiencies as the top benefit of the Internet of Things (IoT) and predictive analytics. Yet, in most businesses the finance function is still at the start of this digital transformation journey – there is a lot more that can be done to maximise the benefits of different technologies for the team and the wider business.

New tech, new skills

To be able to capitalise on the opportunities that the latest digital platforms bring, the CFO needs to look beyond accountants and analysts and build a finance team with a more diverse set of skills. This team will be able to collate, validate and link the data to the bigger business picture, and work hand in glove with the rest of the business.

Furthermore, with the gamut of data that is generated along this journey, comes security concerns as well. Being one of the chief custodians of sensitive information within the business means that the CFO has a responsibility to ensure the integrity and security of the data that the finance team manages. As the threat of cyber-attacks continues to grow in businesses worldwide, the CFO should work with their peers in the C-suite to identify the most valuable data assets for the company, check that its storage and management comply with the latest rules and regulations globally, and conduct a risk assessment to understand the financial and reputational implications in case its integrity or security is compromised.

Changing the hiring and team management strategy by bringing in new skills, systems and a more collaborative approach is not only a requisite to thrive in today’s dynamic business environment – it is also about staying relevant in this digital age. The business environment is changing at a rapid pace and the whole organisation needs to be digitally aligned including systems, processes and people. The CFO and their team need emotional intelligence to be able to work effectively with others and help drive digital transformation across the organisation.

Value creation beyond profit margins

In some forward-looking businesses, the finance function has led the charge in the adoption of digital technologies such as artificial intelligence (AI), cloud and predictive analytics, and now the rest of the business is following suit to uncover trends to streamline operations, reduce operational costs and help propel the growth of the business.

Thanks to learnings from being an early adopter, the finance team can act as digital evangelists, collaborating closely with the rest of the business to spur creativity and debate in operational excellence. This also means that while many CFOs are exploring new ways of working through automation for the finance function, they are also increasingly involved in discussions on how digitisation could transform other areas of the organisation to enable new business models or unlock new revenue streams and make the business future ready.

Around the world, CFOs are experiencing a fundamental shift in how they are perceived. They used to be seen as simply responsible for managing the company’s finances – now many CFOs are considered digital trailblazers, harnessing data-led insights to develop innovative approaches for tackling new challenges inside and outside the business.

As digitisation continues to gather pace in organisations worldwide, the job of the CFO has never been more challenging and all-encompassing. CFO has to judiciously marry the new world challenges with stability provided by mature time-tested processes and have to simultaneously adopt the new regulatory challenges. Today’s CFO can be best described as the new age trapeze artist continuously playing the balancing act.

 

Read about why having a financial acumen is important across all levels in our previous blog.

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Eyes on the prize: Learnings from sport – part 2 https://www.tatacommunications.com/blog/2019/04/eyes-on-the-prize-learnings-from-sport-part-2/ Fri, 05 Apr 2019 01:00:11 +0000 https://www.tatacommunications.com/blog/?p=6076 In the first part of this blog, I looked at how the insights from our recent ‘Show Me the Money!’ sports industry report could be applied by businesses in other sectors to unlock new revenue using digital platforms. For example, just like sports are using bite-sized content on social media to reach new audiences, banks have the opportunity to attract new customers by making the (often tedious!) task of managing one’s personal finances more seamless using new mobile apps. Meeting customer expectations In sport, the live event will always be the main draw for fans, whether they are in-person at...

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In the first part of this blog, I looked at how the insights from our recent ‘Show Me the Money!’ sports industry report could be applied by businesses in other sectors to unlock new revenue using digital platforms. For example, just like sports are using bite-sized content on social media to reach new audiences, banks have the opportunity to attract new customers by making the (often tedious!) task of managing one’s personal finances more seamless using new mobile apps.

Meeting customer expectations

In sport, the live event will always be the main draw for fans, whether they are in-person at the stadium or watching it on TV. As the digital fan experience improves for fans, many sports are looking at ways to enrich the live experience at venues to match up. We’re seeing innovative applications of augmented reality (AR) and data analytics to give fans real-time insights on players and athletes, while apps are making the (often painful) process of buying refreshments at stadiums easier.

We’ve barely scratched the surface of AR – but while it’s a nascent technology, it could be leveraged across, for example, heavy industry like manufacturing for new insights and increased efficiencies. To illustrate, AR can be used not only to diagnose the problems but also to guide people to fix the faults themselves, while under the guidance of an expert, hundreds or thousands of miles away. This eliminates the need to bring in a skilled engineer to fix the equipment onsite, saving both time and money.

Services and experiences for the digital world

As people’s daily lives are increasingly optimised with digital technology, their expectations in terms customer service and experience continue to grow – whether in sport, retail, banking, or other sectors – and modern businesses are under pressure to live up to them. Scalability, flexibility and agility are essential facets for data-driven businesses that want to keep ahead of the competitive curve.

Professional services businesses, for example, often have a lot of bright minds, but may lack clarity or resources to identify which technologies are best to invest in. Businesses must consider the opportunities afforded to them by digital transformation to diversify, from a customer-centric point of view. As the sports industry has done, focusing on the augmentation of the customer experience will help businesses to match up with customers’ expectations.

To create that nimbleness, businesses need to enable smarter ways for the business itself to collaborate and access data, and in doing so, productivity and efficiency will be improved too. Arguably, the professional services sector hasn’t been the fastest to adopt new technologies, but these organisations are increasingly building consumer-led functionality within their products, which until recent decades had largely been paper-based.

Indeed, the way we buy products and consume content is changing drastically. Looking to the sporting industry will inspire more traditional businesses when it comes to creating smoother and more consistent customer experiences. In the meantime, making use of technology will ease the burden on employees and partners.

Choose your platforms wisely

There are more ways for fans to watch sports and engage with sporting personalities than ever before – and the same goes for businesses and their customers. But in the rush to make the most of the digital platforms available, there’s a risk that the point may be missed, with little to show for it at the end.

For businesses of all stripes, it is imperative that they focus on the platforms that can reflect and support their organisation the best. Just like in sport, businesses must ensure their digital strategy focuses on the areas that provide the best returns on investment. For example, what are their priority geographies? What areas are they seeking to grow in? How can they better tighten up processes and procedures?

The sporting industry is known for its excitement and thrill-seeking, but it’s not all about leisure. Businesses from other sectors can learn a great deal from these organisations racing across the digital finish line. Whether you are selling football tickets or insurance, being bold but strategic with your digital transformation goals is the first step to ensure that your customers will see you as a front-runner, stepping up your game.

To read the full “Show Me the Money!” report, click here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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The most exciting innovation opportunity in the mobile industry https://www.tatacommunications.com/blog/2019/04/the-most-exciting-innovation-opportunity-in-the-mobile-industry/ Wed, 03 Apr 2019 01:00:15 +0000 https://www.tatacommunications.com/blog/?p=5792 Now that the dust has settled on MWC 2019, Tata Communication’s Tim Sherwood, Mick Higgins and Kim Bybjerg give their perspectives on the most exciting innovation opportunity in the mobile industry. Read our blog on the key topic discussed at this year’s MWC – 5G and how to make the most of it.

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Now that the dust has settled on MWC 2019, Tata Communication’s Tim Sherwood, Mick Higgins and Kim Bybjerg give their perspectives on the most exciting innovation opportunity in the mobile industry.

Read our blog on the key topic discussed at this year’s MWC – 5G and how to make the most of it.

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Eyes on the prize: Learnings from sport – part 1 https://www.tatacommunications.com/blog/2019/03/eyes-on-the-prize-learnings-from-sport-part-1/ Wed, 27 Mar 2019 02:00:53 +0000 https://www.tatacommunications.com/blog/?p=6055 When it comes to how we work and play, technology is turbocharging our lives. In no sector is the G-force more apparent than it is in sports – where work and play combine to create the perfect digital storm. It might surprise you to learn that the sports industry is the most innovative. In North America – home to the world’s biggest domestic sports market – sports revenue is set to leap by 47 per cent in just ten years, by 2021. That equates to a casual $25bn, in one market alone. And digital technologies provide a crucial pivot. Show...

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When it comes to how we work and play, technology is turbocharging our lives. In no sector is the G-force more apparent than it is in sports – where work and play combine to create the perfect digital storm.

It might surprise you to learn that the sports industry is the most innovative. In North America – home to the world’s biggest domestic sports market – sports revenue is set to leap by 47 per cent in just ten years, by 2021. That equates to a casual $25bn, in one market alone. And digital technologies provide a crucial pivot.

Show Me the Money!

The proliferation of the Internet and connected devices have created a disruptive landscape. For leaders in the sporting industry, this has meant adapting quickly to ensure that they are keeping pace with new trends – and keeping fans’ eyes on the ball. They have embraced digital technologies, enabling the essential agility that comes with digital transformation, to create a momentous tipping point in sports revenue. The opportunity for growth is immense and technology is powering it. But this doesn’t just have to be a success story for sport – other industries should take note, too.

We recently commissioned an industry report called “Show Me the Money!” which features expert contributions from some of the major players in the sports ecosystem. Experts from HSBC, Formula 1, European Tour and DAZN shared their insights around the commercial opportunities that digital platforms offer for sports. Apart from providing an essential roadmap for the digital transformation of sports, it gives other industry leaders a clear view of how these organisations got it so right.

So, how exactly is the sports industry getting the top score? And what key lessons can other industries take away in order to step-up their digital transformation journeys, ensuring they are best placed to adapt and grow?

Attract new audiences and stay relevant

Every business, no matter the sector, needs to foster their existing customer base and attract new customers in order to grow, bring in new revenue streams and remain relevant in their market. In the sports industry, this has been achieved through the introduction of new platforms and formats to engage fans, which make sports more accessible for new audiences and keep existing fans loyal. It’s a similar story for retail businesses seeking to make more meaningful connections with consumers. Customers must be enticed to spend time with your brand through a multitude of avenues. The online experience is key to this, along with the seamlessness of that experience across multiple platforms. In the case of a retailer, mobile apps must interact with the in-store experience effectively to offer the best possible level of customer service and personalisation. Doing so ensures that loyal customers return, and new customers immediately understand the value in engaging with your brand.

Get personal and connect with your customers

The “Show Me the Money!” report highlights the sports industry’s great success at connecting with customers on an emotional level, leveraging digital platforms, to build brand loyalty. There are great examples of sports such as F1 that have embraced engaging with their customers, i.e. fans, through social media to build a closer, emotive connection with the sport.

In doing so, new streams of revenue open up, as audiences’ passion grows and they are more likely to pay to see a match live at a venue or via a streaming platform. They may even go that one step further and purchase the newest merchandise. While sport may have a natural advantage – as an organically emotionally charged industry – similar tactics can be replicated and implemented for industries at the other end of the spectrum, too.

For example, the financial services industry might seem to be an unlikely case in point – but it is. Being ‘human’, accessible, quick to address and even anticipate customers’ needs is essential for this sector. Utilising advanced disruptive technologies such as AI and predictive analytics can enable this and ensure customer satisfaction and stickiness.

Data and AI-enabled analytics can also be invaluable in other ways – for example as a business is looking to expand into new geographies and establish a new customer base there. Having insights into the lay of the land, how people want to engage with brands on a human level, prior to putting communication strategies into effect can be vastly aided by these technologies. AI-powered tools can be programmed to assist human workers with an understanding of a new culture and adapting to it in a frictionless manner, enhancing customer engagement from day one.

In part two of this blog, I will discuss further on what businesses can learn from sports about digital transformation.

Read more about how sports are leveraging digital platforms to grow commercially in our “Show Me the Money!” industry report.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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5G is almost here – but how do we make the most of it? https://www.tatacommunications.com/blog/2019/03/5g-is-almost-here-but-how-do-we-make-the-most-of-it/ Fri, 22 Mar 2019 02:00:19 +0000 https://www.tatacommunications.com/blog/?p=5816 Even as Mobile World Congress for this year has drawn to a close, talking about 5G is unavoidable. While in previous years the talk has very much been baked in ‘hype’, this year the countdown is officially on. Years of excitement (and hype!) are finally giving way to progress – proof of concepts, field trials, buildouts and early deployments. 5G is on the cusp of becoming reality. The question that is still to be answered is: what will it deliver? With traditional telecom revenues in decline, connectivity fast becoming a commodity and customer trust diminishing, much of the focus (and...

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Even as Mobile World Congress for this year has drawn to a close, talking about 5G is unavoidable. While in previous years the talk has very much been baked in ‘hype’, this year the countdown is officially on.

Years of excitement (and hype!) are finally giving way to progress – proof of concepts, field trials, buildouts and early deployments. 5G is on the cusp of becoming reality. The question that is still to be answered is: what will it deliver?

With traditional telecom revenues in decline, connectivity fast becoming a commodity and customer trust diminishing, much of the focus (and hope) is on delivering new revenues through enhanced customer services for mobile network operators.

Despite the many recognised advantages of 5G, mobile network operators are still looking for concrete evidence of ROI. The investment isn’t a small one. In fact, it will likely amount to a collective investment of billions of dollars in new network equipment, licenses and deployment. So, what difference will 5G actually make?

Avoiding the obvious temptation to simply say ‘Internet of Things’, here are five 5G-powered use cases that mobile network operators must begin to prepare for.

1. Industry 4.0

Like many others, the manufacturing industry is going through a digital revolution. Within the context of Industry 4.0, manufacturers are becoming more efficient through the application of automation and data exchange to their existing factory processes. 5G plays a vital role in this transformative process, especially in the enablement of augmented reality (AR) and virtual reality (VR) applications. Both will help in the realisation of manufacturers’ Industry 4.0 goals.

2. AR + VR = MR

Mixed reality (MR) applications are likely to be a key driver for 5G. Beyond the consumer market (think Pokémon Go), interesting applications are also likely to be found in industrial and medical contexts. Remote medical procedures, engineering, public safety and field service applications are all strong use case opportunities for the application of low latency 5G services. Whether or not B2B or B2C will lead the way depends on the strategy of the large consumer electronics companies, along with the availability of 5G network coverage

3. Sport and entertainment

5G will also deliver a significantly enhanced experience for media audiences. A combination of VR and AR with ultra-high-fidelity enabled by 5G could transform the way fans interact with sporting or entertainment events. There is already a lot of excitement about these types of use cases, the potential revenue benefits.

The opportunity here lies in more than just providing connectivity. Mobile network operators can create partnerships with broadcasters and sports organisations to deliver entertainment services directly to customers through their self-service applications.

4. Fixed wireless access

This could be used to bring high bandwidth digital services to under-served rural areas in many countries. As a result, mobile network operators will then be able to compete directly with wireline, satellite and cable companies – offering new revenue streams and faster ROI.

5. Autonomous vehicles

Arguably the most 5G-centric use case is autonomous driving (level four and above). This is the idea that much of the car, if it not all of it, is controlled not by the driver, but by technology. 5G is critical to the reality of this, as it will offer the connectivity and speed needed to deliver vast amounts of data to one another as well as other objects simultaneously. The possibilities associated with autonomous vehicles extend to vehicle sharing as well as a range of V2X type applications.

While these types of use case are extremely interesting, it’s unlikely to be a short-term mass market revenue generating opportunity.

For 5G success, collaboration is key

5G provides a powerful opportunity for the mobile industry to reap the benefits of co-operation models. Mobile network operators’ co-operation around network sharing options and spectrum farming represents one area for consideration. However, it’s vital that collectively, the mobile ecosystem appreciates the limitations associated with frequency allocation, network investment, regulatory restrictions and the availability of funds for investment.

If the various parties, including government and the network equipment companies, can work together to identify commercially viable and desirable customer solutions, then 5G can fulfil the vast potential that’s been ascribed to it these past years.

Read our previous MWC blog on the evolution of MVNO.

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AI: let’s collaborate! https://www.tatacommunications.com/blog/2019/03/ai-lets-collaborate/ Wed, 20 Mar 2019 02:00:25 +0000 https://www.tatacommunications.com/blog/?p=5796 Far from being the job-stealing, world-dominating villain portrayed in science fiction movies and popular culture, AI is going to be the number one way that collaboration between humans will be enhanced in the coming decades. Our recent study, AI & The Future of Work, discussed the ways in which AI-enabled technologies can enhance collaboration between humans, rather than the reason many of us find ourselves replaced by a bot in the not too distant future. AI can streamline collaboration between humans by automating tedious or repetitive tasks, therefore enabling humans to focus their energy on more value-adding activities that require...

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Far from being the job-stealing, world-dominating villain portrayed in science fiction movies and popular culture, AI is going to be the number one way that collaboration between humans will be enhanced in the coming decades. Our recent study, AI & The Future of Work, discussed the ways in which AI-enabled technologies can enhance collaboration between humans, rather than the reason many of us find ourselves replaced by a bot in the not too distant future.

AI can streamline collaboration between humans by automating tedious or repetitive tasks, therefore enabling humans to focus their energy on more value-adding activities that require attributes like empathy, and creativity which machines don’t have. Also, AI systems are not intuitive like us – but what they do bring to the table is superfast analysis, which will guide humans’ decision making like never before.

Imagine sitting in a meeting with colleagues discussing a marketing strategy, or customer usage or buying patterns for a portfolio of products. AI can synthesize large amounts of disparate data and find patterns or insights not readily apparent, or easily discoverable by humans.  That frees humans to spend more time assessing better data, discussing options, and planning a path forward.  In other words, AI doesn’t replace your people or substitute for their skill – it complements and actually enhances their value.

Bridging communication barriers with AI

Businesses across the globe are on a constant path of adaptation and innovation – and seamless collaboration between people is a major enabler of this transformation.  Surprisingly, AI is already being deployed to improve human interaction in global, multi-cultural contact centre applications.

Take for example any of the millions of sales or customer support interactions supported by BPOs in the low cost countries.  A lot of resources are devoted to helping contact centre agents better understand their customer’s language, and even to mimic their accents and manner of speech.  But for a speaker from a different culture, it’s not always easy to detect all the nuances and emotion in a remote caller’s voice.  And even if some agents “get it”, it’s not easy to scale and maintain the successes of your best performers across large numbers of agents spread across multiple locations, shift patterns, and types of work.  By recording, and sometimes transcribing customer interactions, and “training” AI to recognise patterns of speech that lead to successful and unsuccessful outcomes, scripts, training materials, and even real-time “pop up” help for agents can be enabled in the contact centre to improve agent effectiveness.  It’s not even necessary that we humans can articulate what made the interaction successful – we just need to use a branch of AI called natural language processing, or NLP, to “listen” to transactions that lead to a particular result so that it can learn and identify similar patterns in future.  It’s like having your best performing agents listening in and helping every single one of their colleagues hear buying signals, identify hidden needs and upsell opportunities, or understand and respond appropriately when a customer gets agitated.   That would improve outcomes for everyone: your staff, your business, and most importantly, your customer.

Amplifying human skills

Of course, introducing AI to a workforce will take some getting used to. It has the potential to free people from a lot of drudgery, allow them to see new possibilities and make more informed decisions, and complement their skills in myriad ways.  To do that, however, AI needs people to identify where it can best be applied, to change processes and gather data to better apply it, and to pose the right questions and train it with examples to improve outcomes.  That requires people to be engaged and to embrace the transition, not fearful that AI will eliminate their job.  This will require leaders to, well, lead, their organisations in understanding AI’s potential.  They need to communicate and educate their teams, and encourage them to learn and experiment with AI.  It managed well, this transition could open new and exciting dimensions to traditional roles, and throw up great opportunities for people development, while simultaneously driving business outcomes.

This people-centric view will champion curiosity and experimentation, both as personal and organisational traits. The human skills – uniquely human qualities, like creativity, empathy, emotional intelligence, and entrepreneurialism will shape a significant proportion of the future workforce.  So it’s somewhat ironic that the technology many fear will replace us – or even threaten our very existence – actually has the power to help people do more and to magnify their effectiveness.  It may require people to change how they think and what they do, but the reward for doing so is more rewarding work and more valuable employees.

That is why I am so excited to see many of our customers explore the potential of AI-enabled tools in transforming how they communicate and collaborate. As a recognition of our role in helping businesses harness the full potential of the latest digital platforms in how they work together and engage with their customers, we were named the 2018 APAC Managed UC Services Provider of the Year award by Frost & Sullivan. I firmly believe that when more businesses realise the vast potential of AI and embrace innovations like this in how they operate and collaborate, this will spark the positive change that can be felt by employees and customers alike.

 

Watch Vinod Kumar, MD and CEO of Tata Communications, and Ken Goldberg, Professor, UC Berkeley, discussing how they think AI will impact on jobs and employment in the future.

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Putting our best digital foot forward https://www.tatacommunications.com/blog/2019/03/putting-our-best-digital-foot-forward/ Tue, 12 Mar 2019 02:00:13 +0000 https://www.tatacommunications.com/blog/?p=5768 Looking ahead from the vantage point of 2019, the Indian economy is expected to remain one of the best performing established economies in the world, with a GDP growth rate of over 7 per cent for the next decade and beyond. In addition to one of the youngest of workforces in the world, India’s growth story has been given further impetus by transformational economic reforms like the Goods and Services Tax, among others. The Indian Government has launched multiple initiatives designed to accelerate investments and drive growth. While Make in India aims to galvanise the manufacturing sector and create new jobs,...

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Looking ahead from the vantage point of 2019, the Indian economy is expected to remain one of the best performing established economies in the world, with a GDP growth rate of over 7 per cent for the next decade and beyond. In addition to one of the youngest of workforces in the world, India’s growth story has been given further impetus by transformational economic reforms like the Goods and Services Tax, among others.

The Indian Government has launched multiple initiatives designed to accelerate investments and drive growth. While Make in India aims to galvanise the manufacturing sector and create new jobs, Digital India and Smart Cities programmes intend to accelerate India’s passage toward technology and urbanisation.

The effects of this journey are already becoming visible. According to the Global Innovation Index, India is now ranked as the 57th most innovative country in the world, up three places from the previous year. In the World Bank’s Doing Business 2019 report, India jumped 53 places in just two years to rank 77 out of 190 economies when it comes to ease of doing business.

The Confederation of Indian Industry (CII) believes that holistically embracing the digital economy is not an option but a necessity to keep India and its businesses at the leading edge of today’s digital world, which will also increasingly benefit the global market. The digitisation of an economy is a proven engine of growth, however, it’s clear India has a fair distance to cover in this regard.

Even as CII works to create and sustain an environment conducive to the development of India, and bringing together industry, Government, and civil society, we have partnered with Tata Communications to help organisations leverage the full power of digital technologies. The CII–Tata Communications Centre for Digital Transformation will help Indian corporates towards adopting digital technologies to enhance their competitiveness. Additional partners like DELL-EMC have joined us in this initiative and we expect many more to join us in this transformational programme.

What will digital transformation entail in India?

To enable Indian businesses to transform and stay competitive in this digital age will require a high degree of openness to change. It will also require adopting the appropriate technologies, putting in place a robust and secure infrastructure, and skilling our youth not just on these technologies but also in complex reasoning and innovation. It is important that the downstream effects of digitisation spread far beyond urban clusters, and that the socio-economic impact of all such initiatives is tracked.

In the field of enterprise technology, there’s no one size that fits all. However, CII’s current focus is on five:

  1. The cloud, as a scalable platform that encourages experimentation and rapid prototyping;
  2. The Internet of Things (IoT), since it leads to a quantum increase in productivity and operational flexibility;
  3. Big data analytics, to transform information into actionable insights;
  4. Mobility, given its success in circumventing last mile challenges to inclusive growth;
  5. Info-security, since the explosion in data that digitisation engenders will lead to challenges regarding its safety and privacy.

For instance, in response to volatile business environments, supply chains that underpin all business, are rapidly evolving digitally. Auto Data Exchange (AutoDX) – a secure, cloud-based platform for invoices, orders and shipping notices – seamlessly integrates Indian automotive manufacturers and their component suppliers. While AutoDX has already streamlined the Indian automotive supply chain, it is great to see that the company is now set to adopt blockchain technology to create one of the biggest open ledger initiatives in the country.

Another example can be found in banking: as a CII-PwC study discovered, India’s six largest cities account for 10 per cent of the country’s bank branches, while eight districts in the north-east have just two or fewer branches each. The study highlights that an alternative distribution channel based on mobility and smart devices is the only option to ensure financial inclusion while balancing supply-side challenges, regulatory requirements and cost pressures.

Bringing technologies such as these to bear on issues confronting businesses and the nation will also require a pool of exceptionally talented people. India and the world are staring at an enormous digital skill gap at present. NITI Aayog’s National Strategy for Artificial Intelligence states that India will have a demand-supply gap of almost 200,000 data analysts in just the next couple of years. Another study estimates that 40 per cent of IT professionals in the country need re-skilling just to stay relevant!

Skilling can’t just be about technology – there’s a critical need for socio-emotional and cognitive skills like problem-solving, complex reasoning, creativity, and innovation. Recent studies recommend using digital learning tools in combination with on-the-job training to bridge the skills gap.

If academia, government, and industry proactively skill, re-skill and upskill our workforce, we could turn our current adversity into a wellspring of opportunity by transforming India into a global digital skill hub.

Digital transformation might sound like an impossible dream but that’s what makes it such a potent agent of change — its ability to take on seemingly intractable problems and triumph!

Find out more about the work Tata Communications does with CII Centre for Digital Transformation.

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The five unsung heroes of ground-breaking technology https://www.tatacommunications.com/blog/2019/03/the-five-unsung-heroes-of-ground-breaking-technology/ Fri, 08 Mar 2019 02:00:35 +0000 https://www.tatacommunications.com/blog/?p=5760 Last year the world experienced Ada Lovelace Day for, what felt like, the very first time. Ada Lovelace Day was in fact founded in 2009 by activist and journalist, Suw Charman-Anderson, to recognise and celebrate female technology leaders. Ada Lovelace is considered the world’s first computer programmer – or ‘coder’ as we now refer to them. She was a pioneer in computing, putting pen to paper and developing an algorithm resembling that used within computer science today.  Ada’s achievements were undervalued by society until Suw Charman-Anderson reminded us of their significance. In lieu of International Women’s Day (IWD 2019), we...

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Last year the world experienced Ada Lovelace Day for, what felt like, the very first time.

Ada Lovelace Day was in fact founded in 2009 by activist and journalist, Suw Charman-Anderson, to recognise and celebrate female technology leaders. Ada Lovelace is considered the world’s first computer programmer – or ‘coder’ as we now refer to them. She was a pioneer in computing, putting pen to paper and developing an algorithm resembling that used within computer science today.  Ada’s achievements were undervalued by society until Suw Charman-Anderson reminded us of their significance.

In lieu of International Women’s Day (IWD 2019), we wanted to take some time to celebrate technology’s most pioneering women – those unsung heroes within our sector.

  1. Mary Allen Wilkes – the woman behind the PC

Born in the US in the 1930s, Mary was one of the creators of LINC – the world’s first personal computer (PC) – and the first person to use this technology at home. Initially interested law, Mary was heavily discouraged from pursuing a career as a lawyer because her peers insisted that it was too challenging for women. Instead, she took her teacher’s advice and pursued a career in technology. While at MIT’s Lincoln Labs, following her programming work for IBM, Mary was asked to work on LINC – responsible for writing the operating system code. When the lab was relocated to St. Louis, Mary had LINC moved to her parent’s house in Baltimore so that she could continue to work on it.  This not only established Mary as a core part of the development team, but the first person on the planet to have a home computer. An exciting prospect in the 1960s.

  1. Gladys West – the woman behind GPS technology

Another formidable lady, whose contribution to technology affects us almost daily, is Gladys West. She began her career in technology working for Naval Surface Warfare Center. One of only two black women within the business, Gladys strived to be the best in the hope that it would carve a path for the women that came up behind her. Gladys was responsible for collecting and processing satellite data at the naval base. This work would go on to underpin the development of Global Positioning System (GPS) – a technology no motorist or tourist could live without today.

  1. Behnaz Aria – the women behind Iran’s IT sector

Aria is one of the leaders of female empowerment in Iran. At the start of the new millennium, she opened the first IT training school for women, Kahkeshan Institute of Technology. Not only did Aria champion the inclusion of women within technology, she also led the way for the development in IT   service companies in the country. Thanks to pioneers like Aria, Iran now has a thriving technology scene and 70% of Iran’s STEM students are reportedly women.

  1. Dame Stephanie Shirley – the women behind gender equality in tech

Stephanie founded one of the UK’s first software companies. Frustrated with a male-dominated tech sector, Stephanie used her position as founder to champion women – actively choosing to only employ talented women, many of whom had children to support, until it was illegal to do so. Stephanie was keen to install the understanding that women are equally capable of doing well in their careers, even after childbirth. Despite no longer being a tech entrepreneur, she continues to campaign for equality in technology and speak on the need for females within the sector.

  1. Ursula Burns – the women behind the Xerox transformation

Ursula, an American businesswoman, is amongst some of the world’s most impressive technology leaders. Having started at Xerox as an intern, she rapidly worked her way up the career ladder to CEO – a position that earned Ursula titles including “the first black woman to head a Fortune 500 company” and “the 22nd most powerful woman according to Forbes”. Under Ursula’s control, Xerox went from a business once only known for paper copies into a viable and profitable technology business. She is now the current board member of the transportation network company, Uber.

Without a doubt, these inspiring women managed to achieve amazing things through their tenacity and love of technology, despite being overshadowed. Great ideas can come from anywhere and we are fortunate to have been able to enjoy the brilliance of these and many other great women in our digital world. Today, we celebrate them as beacons of what can be accomplished in the face of adversity.

Watch Vinod Kumar and Ken Goldberg as they observe the benefits of diversity in the human race and beyond…

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How financial acumen is essential in business https://www.tatacommunications.com/blog/2019/03/how-financial-acumen-is-essential-in-business/ Wed, 06 Mar 2019 02:00:54 +0000 https://www.tatacommunications.com/blog/?p=5750 Keeping up with the pace of change in the digital era is a major challenge. Especially when there isn’t an even playing field among the workforce. As a CEO, I’m well aware that a lack of the required skills is a major issue for businesses in 2019 and the gap separating the talent champions from the rest has been growing rather than diminishing. That’s one of the findings of the latest Global Talent Competitiveness Index (GTCI) report, which we at Tata Communications have contributed to for the second time. The idea behind the report is to measure levels of entrepreneurial...

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Keeping up with the pace of change in the digital era is a major challenge. Especially when there isn’t an even playing field among the workforce. As a CEO, I’m well aware that a lack of the required skills is a major issue for businesses in 2019 and the gap separating the talent champions from the rest has been growing rather than diminishing. That’s one of the findings of the latest Global Talent Competitiveness Index (GTCI) report, which we at Tata Communications have contributed to for the second time.

The idea behind the report is to measure levels of entrepreneurial talent and global competitiveness. And beyond that, it also aims to suggest practical tools that can help us to unlock employees’ potential to boost innovation and ultimately, help the business to succeed. The report also pinpoints areas that business leaders can look at to reduce the impact of the talent competitiveness gap. One of these involves focusing on advancing workforce skills, something which really resonates with me, as a CEO. In particular, the report emphasises the importance of attracting entrepreneurial talent. Entrepreneurial flair is a key characteristic of the type of mindset that embraces the skills need for decision making.

As business leaders, we require employees at all levels of the organisation who can integrate structured and unstructured data to make market differentiated decisions at speed. Decision-making skills are absolutely vital to business success as they save valuable time, increase productivity and reduce conflict. The result is a more capable workforce, career progression and positive business outcomes for the organisation.

In order to effectively make decisions, the ability to identify problems and come up with options requires strategic acumen. And evaluating these options invariably involves financial analysis. A solid understanding of the numbers involved in any business process leads to faster and more effective decision making. This kind of financial acumen is especially critical in times of economic uncertainty. And while organisations must lead from the top, an understanding of financial analysis shouldn’t simply be left to the CFO – it must permeate every level of the business.

For those in specialised roles, such as engineers, they may have little or no exposure to the commercial aspects of the business. And even MBA graduates may forget the basic financial concepts when they make the step from the theoretical world of the lecture hall to the workplace.

The good news is that financial acumen is a skill that can be learnt. And business leaders, myself included, have some degree of responsibility to ensure that the right policies and training schemes are in place to enable staff to learn crucial financial skills. However, it’s also essential for employees at all levels to be proactive when it comes to their own development. It’s important to try and recruit employees with the necessary skills, but also to foster them among the existing workforce. When it comes to decision making, strategic thinking sits alongside financial acumen as an essential skill. What’s more, leadership skills are needed in order to see decisions through and persuade others to accept them as the right course of action.

I’m a firm believer in fostering an environment of continual improvement – learning should be viewed as a lifelong pursuit. Business is about people, and addressing the global talent gap is the key to success in the era of digital transformation.

Read more analysis from Vinod on the GTCI report here.

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Digital transformation learnings from the understairs cupboard https://www.tatacommunications.com/blog/2019/02/digital-transformation-learnings-from-the-understairs-cupboard/ Fri, 22 Feb 2019 02:00:47 +0000 https://www.tatacommunications.com/blog/?p=5714 Clearing out my understairs cupboard for the first time in a very long time, amongst the dust and the odd dead insect, I came across an old work bag. Buried within its bowels was an old article that spoke about new technology and how its adoption was going to change drastically the organisations in which we work. However, rather interestingly, it didn’t mention one word about people. And it got me thinking – while many organisations in the technology industry have the ingredients to grow smartly in the digital era, I wonder if they are doing enough to nurture their...

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Clearing out my understairs cupboard for the first time in a very long time, amongst the dust and the odd dead insect, I came across an old work bag. Buried within its bowels was an old article that spoke about new technology and how its adoption was going to change drastically the organisations in which we work. However, rather interestingly, it didn’t mention one word about people. And it got me thinking – while many organisations in the technology industry have the ingredients to grow smartly in the digital era, I wonder if they are doing enough to nurture their biggest asset – people. And, could they learn more from others?

At the heart of digital transformation

The global business landscape is undergoing a fundamental shift. We’re now living and operating in a world that’s being changed almost beyond recognition by new technologies such as big data analytics, cloud, AI and machine learning, IoT, blockchain, and so on. These innovations are disrupting markets and businesses, driving them to re-think how they operate.

In this new context, the success of an organisation’s digital transformation journey is not limited to technology adoption or innovation. A huge part of digital transformation is the people who enable this very fundamental change and make it real. That is why a winning digital strategy requires employees to have – and be able to – adopt the right skills, and a curiosity to learn these new skills. It’s about being agile and adaptive to change to be able to ride the digital transformation wave. Ultimately, it’s about ensuring that organisations are able to remain competitive in this digital age, and not get left behind more nimble industry newcomers.

One of the key reasons digital success eludes organisations is a failure to recognise that employees are at the heart of digital transformation.

Unleashing potential

Forward-looking organisations relentlessly innovate by investing in talent through various learning and development programmes, embracing and encouraging diversity and ensuring employees are at the forefront of technology. But they also realise that this alone is not enough. They also foster and encourage working with other organisations, in partnership.

The inspiration and innovation that can be born out of different organisations joining forces to pitch ideas and co-create have huge value. It helps unleash new opportunities for growth for the benefit of all partners, while accelerating learning, increasing understanding and boosting agility for everyone involved. In fact, I’d argue that this co-creation – this practical application of knowledge and insight across organisational boundaries – does more to develop individuals and their skills than internal training and development programmes alone.

It’s been said that many entering university today will be working in job roles that don’t yet exist, using technology yet to be created. As the breakneck speed of technology innovation continues, driving further digital transformation across industries, it is imperative for businesses to anticipate the changes ahead and prepare for the future.

While some have painted a bleak picture of a world where machines will take over the world, I am confident that the future is bright, with humans and technology working side by side for the benefit of businesses, the digital economy and communities worldwide. The key to future success is to nurture a culture of continuous learning, while engaging and partnering with other organisations to share insights and innovate.

 

Read Vinod Kumar’s recent blog post on why closing the global skills gaps is key to digital success.

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Explorers, Transformers and Innovators – digital transformation types https://www.tatacommunications.com/blog/2019/02/explorers-transformers-and-innovators-digital-transformation-types/ Wed, 20 Feb 2019 02:00:19 +0000 https://www.tatacommunications.com/blog/?p=5705 While ‘going with the flow’ can often make for some truly memorable travel experiences, thoughtful advance planning can take you a long way too. Apply the journey metaphor to digital transformation and planning becomes far more critical than simply a ‘nice to do’. In fact, it’s a vital stage of the process if you’re intending not only to identify the destinations you’d like to pass en route but also create a timeline for costing, delivering and measuring success along the way. The business rationale for embracing a digital future is compelling. Harvard Business School research – as highlighted by CIO’s...

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While ‘going with the flow’ can often make for some truly memorable travel experiences, thoughtful advance planning can take you a long way too.

Apply the journey metaphor to digital transformation and planning becomes far more critical than simply a ‘nice to do’. In fact, it’s a vital stage of the process if you’re intending not only to identify the destinations you’d like to pass en route but also create a timeline for costing, delivering and measuring success along the way.

The business rationale for embracing a digital future is compelling. Harvard Business School research – as highlighted by CIO’s Clint Boulton for example – suggests that leading digital companies generate better gross margins, better earnings and better net income than organisations in the bottom quartile of digital adopters. Leaders post a three-year average gross margin of 55 percent, compared to just 37 percent for those more reluctant to dip a toe in the fast-rising waters of the digital tide. From Disney and Porsche to the New York Times and Rockwell Automation, the list of digital success stories is fast growing.

Change sometimes, though, is easier said than done. The 2018 KPMG Harvey Nash CIO survey shows that 78 percent of nearly 4,000 CIOs worldwide say their digital strategy is moderately effective or worse. Establishing a digital starting point to move forward has never been more critical.

Finding your digital bearings

Many businesses’ ambition is to be cloud-first and enable their employees to work as effectively on-the-go on their smartphone as on their computer in the office. This trend means that the enterprise network has evolved into a business environment that must seamlessly link employees, customers, partners, apps and data across cities, states and countries.

Yet, as ambitious brands increasingly place their customers at the heart of everything they do, many are discovering the limitations of the traditional WAN. That’s because it’s simply not up to the job of delivering the performance, dependability, security and cloud readiness that customer-obsessed businesses need. In his recent article, Why Network Transformation Is Foundational for Digital Transformation, Zeus Kerravala talks about how the network has a direct impact on the success and failure of digital initiatives. Take the example of a healthcare conglomerate implementing video as a service to facilitate telemedicine. A poorly designed network can cause transmission errors, making it difficult for the patient and doctor to communicate with each other. Add into the equation the wide choice of new tools out there and it’s not surprisingly a bewildering picture.

Explorers, Transformers, Innovators

More and more businesses are looking to transform how they operate and serve their customers by re-imagining their network. While there are major differences between businesses’ approaches to network-enabled digital transformation, there are certain commonalities too.

There are Explorers who have established a higher level of maturity in one or two network transformation areas but are in the process of aligning strategy with digitisation initiatives. Nissan started internally with a move to a “digital workplace” and is in the process of adding new technologies like chatbots and machine learning that can be used for customer conversations and later, sales. Transformers are already invested in network transformation but in a fragmented way that restricts the enterprise from exploiting the full benefits of hybrid infrastructure, as they may be struggling to move to the cloud or protecting their investments. For Innovators, network transformation and digitisation strategies are already fully aligned. It also signifies that the hybrid WAN is agile enough to respond to fast-changing business needs, as well as improve automation and predictive analytics programmes to support a highly programmable network. Coats Group went head-on to move from the “industrial age to the digital age” with a cloud-based business model that uses a data lake, IoT, and predictive tools for manufacturing costs, sales, and inventory.

The epicentre of customer focused business in a digital world translates to robust and secure connectivity. Yet, the reality is that one of the key inhibitors to the transformation to which so many enterprises now aspire is the enterprise network. Only by re-imagining the WAN can businesses create seamless technology-enabled customer experiences and ensure the success of their digital transformation.

To find out whether your business is an Explorer, a Transformer or an Innovator, check out our WAN Maturity Model.

 

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Enterprise travel: 3 reasons to adopt a global SIM approach https://www.tatacommunications.com/blog/2019/02/enterprise-travel-3-reasons-to-adopt-a-global-sim-approach/ Fri, 15 Feb 2019 02:00:21 +0000 https://www.tatacommunications.com/blog/?p=5694 Once upon a time, travel SIMs were for tourists only, advertised in the pages of in-flight magazines or sold at airport kiosks. They were used on a pre-paid basis for a week or two, then abandoned. Fast forward to today and the picture is very different. Many enterprises are increasingly adopting a ‘mobile first’ strategy to unleash employees from their desks and enable them to work on-the-go, with seamless access to applications and data. Despite this effort, traditional connectivity options for travelling employees are not without compromise, especially when it comes to using enterprise applications. These options include local roaming...

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Once upon a time, travel SIMs were for tourists only, advertised in the pages of in-flight magazines or sold at airport kiosks. They were used on a pre-paid basis for a week or two, then abandoned. Fast forward to today and the picture is very different.

Many enterprises are increasingly adopting a ‘mobile first’ strategy to unleash employees from their desks and enable them to work on-the-go, with seamless access to applications and data. Despite this effort, traditional connectivity options for travelling employees are not without compromise, especially when it comes to using enterprise applications.

These options include local roaming operator plans, switching off data roaming in favour of local Wi-Fi and a second SIM (either a standard travel SIM or local prepaid SIM). Yet, all these options lack usage and security controls and can lead to unpredictable costs – i.e. bill shock – not to mention a poor user experience that leads to reduced productivity.

Clearly a fresh approach is needed to solve this problem. But deploying seamless, cross-border enterprise mobile communications services can seem challenging. For a start, mobile network operators are licensed on a national basis. This often restricts enterprises to dealing with a single network in any given market, without giving them control over policy management needed for consistent and cost-effective connectivity. What’s more, with around 900 mobile operators operating across 200 countries, it’s prohibitively complicated and expensive for an enterprise to negotiate its own roaming agreements to offer their employees truly seamless cross-border mobile experiences.

But there’s light at the end of the tunnel: an innovative global SIM approach is set to transform mobility for enterprises and employees alike. The benefits this approach offers compared to existing solutions are clear.

 

1. Better user experience

With a global SIM, quality of service (QoS) and experience (QoE) are managed and supported by a single service level agreement. This helps deliver a consistent user experience no matter where in the world employees are travelling, enabling them to access applications and data reliably and securely just like at home. This in turn leads to increased workforce productivity.

 

2. Easier management

A global SIM approach enables the enterprise to replace hundreds of roaming relationships with a single aggregated contract with a global connectivity provider. Through a management portal, the IT team is able to define the boundaries of each employee’s mobile usage, from time and cost through to application type. For example, the use of data-intensive applications like Netflix might be restricted for all employees. The global SIM approach therefore simplifies the management of mobile connectivity and services globally, helping to not only reduce spend but also ensure that mobility costs are far easier to predict too.

 

3. Security, security, security

With more and more enterprises falling victim to hacking and other security breaches over the past couple years, and regulations like the EU’s General Data Protection Regulation (GDPR) imposing hefty fines on those that fail to safeguard their data, security is at front of mind for many.

Unscrupulous individuals can use unsecured, public Wi-Fi networks to infiltrate enterprise networks and stage devastating attacks on businesses. These attacks can bring a business to its knees, halting operations and revenue generation, and causing huge reputational damage.

A global SIM approach helps protect the enterprise network, and by extension it’s revenue and reputation.

 

Why the time for global SIM is now

The global SIM concept is new, but it is rapidly gaining popularity amongst businesses in different sectors. It is particularly beneficial for enterprises where travelling is an inherent part of the business.

The airline industry is one obvious example: the global SIM can be used by pilots and cabin crew to access passenger and cargo data and flight plans, anywhere, anytime. But it’s also ideal for global sports series. Motorsports and golf are just a couple of examples of sports where events are held in different parts of the world throughout the year, requiring hundreds of staff to stay seamlessly connected, no matter where the next competition takes place.

With a global SIM approach, mobility can be seen in the same way as the worldwide web and cloud infrastructure. It is all about empowering employees with anytime, anywhere access to applications, data and a range of communications and collaboration services. Simply put, creating truly borderless mobile experiences.

As enterprises look to reinvent how they operate with the cloud and the latest digital platforms, and become mobile-first businesses, it’s time for the SIM to be reinvented too.

Read more about how borderless mobility is empowering global enterprises here.

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Cyber-security trends to look out for this year https://www.tatacommunications.com/blog/2019/02/cyber-security-trends-to-look-out-for-this-year/ Thu, 07 Feb 2019 02:00:40 +0000 https://www.tatacommunications.com/blog/?p=5679 From a cyber-security perspective, last year was certainly eventful! In May, GDPR finally came into effect in Europe, a move that demonstrated how governing bodies are finally getting serious about protecting its citizens’ personal data. Suddenly, organisations who operate in Europe are faced with new consequences should they fail to protect their sensitive data, propelling us all into the next chapter of the global cyber-security story. We also saw cyber-security take centre stage in the geopolitical landscape as the conversation around state-sponsored hacking and attacks targeting critical infrastructures raised tensions across the globe. A recent example is news from McAfee...

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From a cyber-security perspective, last year was certainly eventful! In May, GDPR finally came into effect in Europe, a move that demonstrated how governing bodies are finally getting serious about protecting its citizens’ personal data. Suddenly, organisations who operate in Europe are faced with new consequences should they fail to protect their sensitive data, propelling us all into the next chapter of the global cyber-security story.

We also saw cyber-security take centre stage in the geopolitical landscape as the conversation around state-sponsored hacking and attacks targeting critical infrastructures raised tensions across the globe. A recent example is news from McAfee that a new organised hacking operation, ‘Sharpshooter,’ is specifically targeting critical infrastructure providers in sectors such as energy, finance and defence.

From a business perspective, there is also cyber-security anxiety among decision makers, with many citing security and privacy as a factor that is hindering their digital transformation progress. Results from our recent Cycle of Progress survey showed that 40 per cent of all respondents listed security concerns as a prevalent issue, with 37 per cent also citing privacy.

While this may paint a gloomy outlook, we can prepare our defenses for the rest of 2019 and beyond. To help inform these plans, here are some of the key cyber-security trends we anticipate seeing this year:

New regulations impact data protection policies

The introduction of new data regulations, such as the EU’s GDPR will have a significant impact in 2019. While GDPR is good news for improving data security, it presents a major challenge for businesses. And while it has been in place for some months, major penalties for non-compliance have only just started to emerge in 2019. Organisations of all sizes are having to completely rethink their data protection policies to cope with multiple sets of ever-changing international data privacy regulations.

AI plays a bigger role in cyber-security

Artificial Intelligence (AI) has emerged as one of the most transformative technologies in recent years. In fact, global AI-derived business value will reach nearly $3.9 trillion by 2022, according to Gartner. However, the technology could also be used by hackers to launch increasingly sophisticated attacks. The good news is that AI can also be used by businesses to identify and protect against such threats. For example, machine learning-based cyber attack prediction platforms can help security researchers to triage threats and address the most urgent ones as quickly as possible.

Demand for cyber-security skills continues to rise

The skills needed to deal with continually changing cyber threats must evolve and the challenge for businesses is to stay ahead of the game. However, we are facing a global shortage of cyber-security skills in the workplace. There are 2.9 million open cyber-security positions, according to a recent report from the International Information System Security Certification Consortium, or (ISC)², which is a significant increase from the 1.8 million noted in the previous year’s report. As more companies go through digital transformation, we will see an increased focus on nurturing the required cyber-security skills among the existing workforce, as well as recruiting more specialists.

Focus continues to shift from prevention to resilience

In 2019, we’ll continue to see a shift away from prevention to resilience when it comes to security breaches. These threats can no longer be completely avoided so the focus should now be on identifying and dealing with these breaches as quickly as possible. Resources previously focused on cyber attack prevention will continue to be reassigned to protection well into 2019 and beyond.

IoT technology drives next-generation security

As Internet of Things (IoT) technology is becoming more prevalent, the challenge of protecting sensitive customer data has become increasingly complex. Manufacturers and service providers must ensure that their devices, platforms and software ensure a certain level of security for their users. As well as consumer hardware, such as smart home devices, IoT technology is also used extensively in the retail and manufacturing sectors, making security a priority. The rise of IoT is helping to drive the development of next-generation security frameworks that can be adapted to support emerging technologies and new security threats as they develop in future. What’s more, data generated by IoT devices can help to spot security flaws as well.

Businesses of all sizes at risk from cyber criminals

While large enterprises are clearly a target for major cyber-attacks, some 58 per cent of data breach victims are actually small businesses, according to a Verizon report. With less budget to spend on security, smaller businesses can be seen by hackers as soft targets, offering a high return for a minimal amount of effort. Typical cyber threats include ransomware, Distributed denial-of-service (DDoS) attacks and malware. According to the report, personally identifiable information (PII) was compromised in 36 per cent of all data breaches over the previous year, highlighting the importance of safeguarding against such attacks. The healthcare sector was the most frequent victim of cyber-attacks, says the report, while breaches in the financial industry have fallen, following large-scale investments in cyber-security.

 

To know more about how to keep your organisations’ operations and reputation safe, visit Tata Communications’ Cyber Security Response Centre in Chennai.

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Cycle of Progress: what next for digital transformation https://www.tatacommunications.com/blog/2019/02/cycle-of-progress-what-next-for-digital-transformation/ Fri, 01 Feb 2019 02:00:30 +0000 https://www.tatacommunications.com/blog/?p=5669 No matter where you are in the world, this time of year is always an opportunity to reflect back on the highs and lows the past year and use these learnings to look forward with fresh eyes into the future. This time around, I’ve had the benefit of leaning on the recent findings of our inaugural Cycle of Progress digital transformation benchmark study to see what 2019 might bring. This global survey examines global business leaders’ hopes and fears about emerging technologies, and reveals which technologies they are actively implementing to drive the digital transformation of their business – versus...

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No matter where you are in the world, this time of year is always an opportunity to reflect back on the highs and lows the past year and use these learnings to look forward with fresh eyes into the future. This time around, I’ve had the benefit of leaning on the recent findings of our inaugural Cycle of Progress digital transformation benchmark study to see what 2019 might bring. This global survey examines global business leaders’ hopes and fears about emerging technologies, and reveals which technologies they are actively implementing to drive the digital transformation of their business – versus which ones are yet to live up to the hype.

We’ve seen several game-changing events within the technology industry in the last 12 months, such as the roll-out of GDPR across Europe in May and the crash in Bitcoin value, potentially signalling a bubble-bursting moment for cryptocurrencies. We’ve also seen the lines between technology, politics and society become increasingly tangled, exemplified in Facebook’s ongoing battles against fake news and the continuing fallout from the Cambridge Analytica scandal.

In spite of all this, the Cycle of Progress study shows that business leaders remain unwaveringly positive about the impact of technology innovation on their businesses and society as a whole.

Based on our findings, I see several technologies continuing to lead the way in 2019, namely Internet of Things (IoT), Artificial Intelligence (AI) and blockchain.

The evolution of IoT

More than half (53%) of Cycle of Progress respondents say that they have adopted IoT in some shape or form so far.  Already well established in many businesses, IoT applications and services are leading the pack in having the greatest positive impact. It helps businesses gather and analyse real-time data to enable everything from improving the customer experience to streamlining supply chain operations. And the future looks bright, with 48% of decision makers seeing it as having the most significant impact, ranking above any other emerging technology in our study.

While IoT has been consistently on predictions lists in recent years, I see the technology being implemented in a more meaningful way now, as more interesting use cases arise across vertical sectors. I’m particularly excited to see how IoT can support sustainability projects such as creating new ways to battle food waste in the agricultural industry.  I believe that IoT – supported by advanced connectivity solutions such as 5G and LoRaWAN – will continue to go from strength to strength especially in emerging markets such as India, where a staggering 69% of Cycle of Progress respondents reported to have adopted the technology.

AI goes mainstream

This brings us to another data-driven elephant in the room: AI and machine learning, which are increasingly being integrated into a variety of services, making the technology far more accessible and digestible than it was just a few years ago. From consumer applications like Alexa Skills, which has been implemented by organisations such as the Lancashire Police in the UK, to the built-in machine learning in the security solutions we use to keep our businesses safe from hackers.

At Tata Communications, we are using AI to sharpen our recruitment processes, for example. Previously, our hiring managers used to skim through job descriptions to shortlist candidates. Now, they save time and effort by using an AI-based automated tool that auto-matches a candidate with best-in-class individuals, with the latter acting as the benchmark.

According to the Cycle of Progress, AI has already been adopted by 46% of global businesses like ours in some way. What’s even more interesting is that – despite the scaremongering around the potential negative impact of AI on people and jobs – just 8% of business leaders who took part in our survey have no plans at all to start using AI. Furthermore, 43% of decision makers see AI as having a positive impact, and only 3% of business leaders think that it will have a negative impact. So, it seems that the fear of sentient robots has abated for now!

Blockchain finds a new lease of life

Perhaps one of the most hyped new technologies of the digital era is blockchain. Shared ledgers like blockchain have the potential to enhance security while also boosting efficiency and speed. Yet, up until recently most people have tended to associate the technology exclusively with cryptocurrencies, which are currently moving from peak to trough – exemplified by the current fluctuations in Bitcoin. However, the potential of blockchain goes way beyond crypto currency, and our survey shows a global implementation rate of 44%.

While the outlook for digital transformation in the coming year is positive, implementing new technologies like blockchain is not without its challenges. In fact, business leaders cited cost as the biggest barrier to integrating new innovations, while security and privacy were also highlighted as major challenges. There is also significant concern over the ever-growing skills gap, with 30% of decision makers stating that the lack of the right skills in their workforce is preventing them from adopting the latest technologies.

A constant cycle

So, what does our study tell us about the way ahead for global businesses’ digital transformation?

It seems that ‘digital transformation’ has become such a widely used term and much-hyped concept – it can be easy to forget what it actually means. I like to think of it as a constant cycle of progress. Businesses use the latest technology advancements to thrive and survive in this constantly evolving environment, often dubbed the Fourth Industrial Revolution.

To make a real difference to the bottom line, technology-enabled business transformation must have speed, scope and impact. And, as transformation gains momentum in businesses, new possibilities present themselves. For example, the successful use of AI-enabled tools in customer service can inspire a business to extend the use of AI to increase efficiencies in internal collaboration through more automated processes that shift administrative tasks from humans to machines. So, finally, empowered by transformation like this, businesses aspire to evolve further, completing the cycle and starting it all over again.

While our study shows that there is more work to be done to enable organisations to maximise the potential of the latest technologies, the future is bright. Next-generation innovations like IoT, AI and blockchain are set to have a huge impact in 2019 and beyond, with businesses aspiring to harness these technologies to evolve constantly and gain a competitive edge in the digital economy.

 

Read more about the findings of Cycle of Progress here.

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Leadership lessons from mountain climbing – part 2 https://www.tatacommunications.com/blog/2019/01/leadership-lessons-from-mountain-climbing-part-2/ Tue, 29 Jan 2019 02:00:43 +0000 https://www.tatacommunications.com/blog/?p=5628 In my previous blog I talked about how my experience climbing the Kang Yatse II, a 6,250 metres tall mountain in the Himalayas, has given me perspective and helped me focus the task at hand. Now I will talk about how this experience has taught me to adapt and deal with challenging situations in my professional life. Adapt and be flexible or perish Have a plan and practice, practice and practice – but be prepared to improvise and adopt a plan B. No matter how well prepared you are, things can and will go wrong. What matters is the fortitude to adapt and...

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In my previous blog I talked about how my experience climbing the Kang Yatse II, a 6,250 metres tall mountain in the Himalayas, has given me perspective and helped me focus the task at hand. Now I will talk about how this experience has taught me to adapt and deal with challenging situations in my professional life.

Adapt and be flexible or perish

Have a plan and practice, practice and practice – but be prepared to improvise and adopt a plan B. No matter how well prepared you are, things can and will go wrong. What matters is the fortitude to adapt and be flexible when all else fails.

About two days before reaching the base camp, we were at a place called Thachungtse (4,200m) when we experienced a cloudburst that washed away the kitchen and supplies. After a day’s hard climb, when we were looking forward to a hot meal to replenish our dwindling energy resources, we instead had to contend with a night spent shivering in soaked gear and survive on dried fruit and sweets. We had no choice but to patiently wait for help (in the form of another group) to arrive the next day which was our earliest opportunity for life sustaining supplies.

The most important lesson learnt was that adaptability can sometimes become critical even to survival, especially since life rarely follows a roadmap and unexpected life events can happen anytime. At that time, fortitude to deal with the unexpected is critical. Be patient, respond quickly, move efficiently and remain steady as the world shifts around you. In work as in life, your inability to adapt, and instead holding on to closely held beliefs or plans can lead to redundancy or worse extinction.

                            

Remember to look at the bright side (and there’s always one) and not panic

No matter how tough the going gets, and no matter how many disruptions happen, remember there is always a bright side. This time won’t come again and not creating lasting lifelong memories that make you smile will always be a regret. After all, nobody ever regretted ‘not being a grinch’. Times that test our limit, push our boundaries – especially when own reserves of patience and energy are low make us forget to look at the bright side.

Being lost in the snowy wilderness with no end in sight was one such moment especially since it’s easy to start thinking of terrifying alternatives. However, recalibrating my own perspective to think logically and evaluate all possibilities instead of panicking, helped get out of a potentially life-threatening situation. It also helped me pause and appreciate the immense, unbelievable beauty in front of me (probably a once in a lifetime chance) and gave me renewed hope.

Reflecting on my last summit to KYII and comparing it with the day-to-day reality of working in the technology industry, I can see many correlations between the two. Having the right technology to solve a customer problem is not enough – you need to have higher emotional intelligence, establish deep relationships and really understand customers’ challenges and how to overcome them, just like how you’d do with fellow climbers. As a leader, you need to have a plan – but be agile and adaptable, and change course quickly as conditions change. Crucially, you need to bring your team with you, empower them to succeed in their own way while always having their back.

As the disruption caused by digitisation gathers pace across industries, attributes like resilience, agility and perseverance that were so crucial for the success of my KYII expedition are becoming crucial for not only business leaders, but also the very survival of businesses worldwide.

If you missed it, you can read part one of my blog here.

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How digital is making Indian cities smarter https://www.tatacommunications.com/blog/2019/01/how-digital-is-making-indian-cities-smarter/ Fri, 25 Jan 2019 02:00:05 +0000 https://www.tatacommunications.com/blog/?p=5658 “…the real purpose of government is to enhance the lives of people…” — Gerald R. Ford (US President 1974-77) In the bustle of crowded streets in cities the world over, people speed through their busy lives. In the middle of all this, it’s easy to take things for granted. Mobile connectivity anywhere, coffee at the tap of a credit card, same-day deliveries – not to mention reliable access to essentials like electricity. As the world continues to grow in population, over 7.6 billion according to the World Counts, new solutions must be implemented to ensure the wellbeing of all. This...

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“…the real purpose of government is to enhance the lives of people…” — Gerald R. Ford (US President 1974-77)

In the bustle of crowded streets in cities the world over, people speed through their busy lives. In the middle of all this, it’s easy to take things for granted. Mobile connectivity anywhere, coffee at the tap of a credit card, same-day deliveries – not to mention reliable access to essentials like electricity.

As the world continues to grow in population, over 7.6 billion according to the World Counts, new solutions must be implemented to ensure the wellbeing of all. This is especially true in our ever-expanding cities across the globe. And, as a second most populated country, India is the perfect setting for implementing smart technologies.

The urban innovation rises in India

The world is today increasingly urbanised, with well over half of the world’s population living in cities, while more than 80 per cent of global economic activity stems from cities.

By 2030, it’s estimated that cities and towns will be home to 40 per cent of Indians and contribute three-quarters of India’s GDP. It’s no surprise that a recent report by Oxford Economics states that in terms of the top 10 cities for economic growth, India’s urban areas are set to dominate the globe over the next two decades.

While no country has achieved economic success without urbanisation, it does come at a price. Cities, as they grow in size and increase in population, inevitably cause pollution, for example. The challenge for the Indian Government is to manage urban growth, improving infrastructure, and ensuring economic sustainability.

That’s how the Indian Government’s Digital India plan aims to transform citizen services. In particular, its Smart Cities Mission focuses on crafting a sustainable, inclusive and replicable development model. The Mission emphasises good governance, efficient resource management, public-private partnerships, standardised processes, rapidly-deployable initiatives, stakeholder collaboration, rigorous monitoring, and speedy incident resolution to get this done. Smart cities will also require holistic cyber-security that covers both citizens and institutions and protects them across all technology layers.

None of this is possible without deploying cutting-edge digital technologies, whether in greenfield cities like Andhra Pradesh’s upcoming capital Amaravati or in millennia-old ones like Bhubaneshwar.

Barriers for technological advances in cities

Amaravati aims to be among the top 5 “Happy Cities” globally, encompassing the highest standards of liveability and infrastructure with a thriving economic environment. The city is being developed from the ground up with smart grids that not only deliver water, cooking gas and electricity but also cover security, LED street lights, internet access, flood control and sanitation, amongst other services.

The challenge with established cities, however, is a lot greater.  On top of expected costs that new technologies come with, existing cities also are in need of retrofitting legacy infrastructure and connecting disparate service providers, as well as managing the changes to core processes and the way that the bureaucracy functions.

Bhubaneshwar’s E-mobility plan is a good illustration of this. The project is ambitious, as it involves a large number of contributing factors like amending building bylaws, extending road networks, migrating to electric buses and e-rickshaws, developing charging hubs for e-vehicles, and more. All of this would then be governed by an intelligent transportation system, with control centres and video analytics.

Regardless of the challenges, these examples demonstrate the crucial role that technologies, such as Internet of Things, artificial intelligence and big data analytics, play in making Indian cities smarter, more sustainable and more liveable for citizens. Aside from fuelling automation, it is clear that digital technology can create true transformation as well. It is also clear that it can’t be done in isolation. It will require nurturing collaborative public-private partnerships to convert the promise of these technologies into value for citizens.

Working together towards a smarter future

Collaboration is key to ensure we are all moving in the sustainable future together. For instance, Tata Communications has partnered with Jamshedpur Utilities and Services Co. Ltd. (JUSCO) to implement India’s largest deployment of smart streetlights. The project which encompasses devices, application, network and even platform services, helps JUSCO save energy, reduce maintenance costs, generate real-time reports, and reduce carbon emissions.

This is one example amongst thousands, where companies are working hard to invest in their cities’ futures. Transforming India’s urban clusters will require a high degree of technological standards and a culture that believes in using technology as an agent of change.

Our partnership with CII for the CII-Tata Communications Centre for Digital Transformation aims to be a catalyst to drive adoption of mobile, cloud, IoT and cyber-security while shoring up the digital talent pool. It is only through such collaborations that we will be able to digitally transform India’s cities into the new nerve centres of growth, and enable citizens to truly prosper.

 

Read about how India can accelerate its economy digitally here.

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Addressing the global talent gap is key to future success https://www.tatacommunications.com/blog/2019/01/addressing-the-global-talent-gap-is-key-to-future-success/ Tue, 22 Jan 2019 02:30:58 +0000 https://www.tatacommunications.com/blog/?p=5654 Digital transformation is changing the world, fast. And it’s not going to slow down. While it’s technology that’s driving these opportunities in the data-centric era, it’s people who will seize them. I believe that equipping people with the right tools is the surest way to success in the new digital landscape. However, not all employees across the globe are being given the same opportunities to succeed. That’s one of the key findings from the latest Global Talent Competitiveness Index (GTCI). The report, which was launched to coincide with the World Economic Forum in Davos on 21 January 2019 found that...

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Digital transformation is changing the world, fast. And it’s not going to slow down. While it’s technology that’s driving these opportunities in the data-centric era, it’s people who will seize them. I believe that equipping people with the right tools is the surest way to success in the new digital landscape. However, not all employees across the globe are being given the same opportunities to succeed. That’s one of the key findings from the latest Global Talent Competitiveness Index (GTCI).

The report, which was launched to coincide with the World Economic Forum in Davos on 21 January 2019 found that the talent gap between higher and lower-income countries is increasing. Switzerland, Singapore and the United States are leading the way in global talent competitiveness while Central Asia, Latin America and Sub-Saharan Africa are seeing a progressive erosion of their talent base, reveals the report.

As business leaders, we all have a responsibility to ensure that we’re working towards a democratised technology revolution that bridges this gap. I’m proud to say that Tata Communications has joined INSEAD and the Adecco Group in sponsoring the annual Global Talent Competitiveness Index (GTCI) for the second time. The report aims to measure levels of entrepreneurial talent and global competitiveness, as well as providing practical tools to unlock the full potential of individuals and teams to benefit innovation and business success.

I firmly believe that taking a human-centric approach is the only way to address the global talent gap. Globalisation 4.0 is the theme of this year’s forum in Davos and as we move into 2019, it’s clear that organisations can no longer work in corporate silos. Instead, Globalisation 4.0 must work in tandem with Industry 4.0, adding a human element to the data-driven, increasingly automated landscape.

It’s our responsibility, as business leaders, to equip the next generation of workers with the tools they need to succeed and to help create a sustainable future where technology generates opportunities for everyone. In the report, I explore the importance of recruiting entrepreneurial people with diverse cognitive backgrounds, with cities playing an important role as entrepreneurial talent hubs. This is essential for encouraging a culture of intrapreneurship.

In the report, I also examine how the positive potential of technology can be unlocked with a focus on continuous learning. A shift in the collective mindset is needed to cultivate a culture that champions lifelong learning. A willingness to carry on learning new skills and processes is absolutely essential if both individuals and businesses are to thrive in the digital, hyper-connected era. That’s why teams should work with a beta mindset – under the notion that they are ‘always in beta’ – perpetually seeking out ways to learn and grow.

As a CEO, it’s my job to ensure that my workforce is equipped to spot and seize opportunities as they come along, and the same goes for other business leaders. Together with government and society at large, we must do more to ensure that technology is  a force for positive change for everyone, no matter where they are in the world. That’s why addressing the global talent gap is such an important step.

Digitalisation is the new normal. Forward-thinking business leaders must ensure that individuals and teams within their organisations are able to unlock the full potential of technology. Only then can businesses evolve and adapt to the new digital world.

 

Read the full GTCI report here.

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Digital technology will drive revenue growth in sports in 2019 https://www.tatacommunications.com/blog/2019/01/digital-technology-will-drive-revenue-growth-in-sports-in-2019/ Tue, 15 Jan 2019 10:30:16 +0000 https://www.tatacommunications.com/blog/?p=5594 Broadly speaking, the fundamental principles of top-level sports haven’t changed much over the years. Strength, skill, and competitive spirit have been the bedrock of sporting endeavour since the first Olympic Games were held in Ancient Greece in 776 BC. The events themselves might have shifted (the popularity of chariot racing has dwindled, for example) but the guiding principles of sport today are much the same as they ever were. While these fundamental principles remain constant, there have been seismic shifts in the ecosystem surrounding professional sport. Accelerated globalisation, the impact of the Internet, and a disruptive media landscape have brought...

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Broadly speaking, the fundamental principles of top-level sports haven’t changed much over the years. Strength, skill, and competitive spirit have been the bedrock of sporting endeavour since the first Olympic Games were held in Ancient Greece in 776 BC. The events themselves might have shifted (the popularity of chariot racing has dwindled, for example) but the guiding principles of sport today are much the same as they ever were.

While these fundamental principles remain constant, there have been seismic shifts in the ecosystem surrounding professional sport. Accelerated globalisation, the impact of the Internet, and a disruptive media landscape have brought sports to new audiences around the world. These shifts have helped to grow existing fanbases, to create entirely new ones, and enabled fans to engage with their favourite sports and sporting heroes in exciting new ways.

In 2019, we stand at the tipping point of the next big growth opportunity for sports, thanks to the impact of technology innovation. So, what are the major growth opportunities for global sports organisations? How do sports reach new audiences around the world? How can they broaden their appeal to attract new demographics? And how can sports convert casual viewers into passionate fans by creating more powerful fan experiences?

To answer these questions, Tata Communications commission an industry report called “Show Me the Money!”. It features expert contributions from major players in the sports ecosystem, including HSBC, Formula 1, European Tour and DAZN, who share their insights around the commercial opportunities that digital platforms offer for sports.  Here are some of the key takeaways from “Show Me the Money!”

Sports need to attract new audiences to stay relevant

Every sport wants to grow its fanbase to remain popular and unearth new revenue streams. This means extending its reach outside traditional audiences. This may even mean launching entirely new formats of the sport itself, such as GolfSixes, a short-form version of golf introduced by the European Tour, which is designed to be quicker and more appealing to younger audiences. But it’s not all about attracting young fans to established sports: they must be careful not to alienate existing fans. It’s a careful balancing act of keeping existing loyal fans happy by staying true to the essence of the sport in question, and innovating through new platforms and formats to make the sport more accessible to new ones.

Fans want direct access to stars through digital platforms

The biggest sports stars are global icons, but platforms like Instagram means they’re not out of fans’ reach anymore. Furthermore, as a sport looks to expand to a new geography and establish a fanbase in a new market, promoting local stars is the best way forward. The most compelling digital strategies are about creating opportunities for fans to make emotional connections with stars – home and abroad – which will ultimately drive new revenue streams. Simply put, if fans feel emotionally connected and engaged with a sport and its stars, they are more likely to pay to see a match on a streaming platform or live at the venue, and buy merchandise, for example.

Don’t forget the importance of the live event

Digital channels can augment the live TV experience for fans who wouldn’t attend a match or race in the flesh. VR applications, for example, can add an element of excitement to the TV experience,  which is a great way to get casual fans acquainted with a sport, and nurture them into the passionate fans of the future. But don’t discount the importance of venues. In the words of Mehul Kapadia, Tata Communications’ Global Head of Marketing and the Managing Director of the company’s F1 business: “As the digital fan experience gets better, the pressure is increased on venues to improve the live experience too.” This could mean anything from providing fans at an athletics event with additional data points on each competitor’s past performance and stats on their likelihood to win using an AR app, or making the simple (yet often painful!) exercise of finding and paying for food, drink and merchandise at the venue more seamless.

Focus on the platforms that best suit your sport and brand

In 2019, there are more ways for fans to watch sports and engage with their idols than ever before. Yet, there’s a risk that – in an attempt to make the most of digital platforms – sponsors, broadcasters and rights holders try to do everything, and in doing so achieve nothing. Instead, each content strategy must focus on the areas which will provide the best returns for each sport and brand, and the priority geographies where it seeks to grow.  Much like the competition on the racetrack, course or pitch, there are major prizes for sports organisations that get it right: broadening their appeal amongst new audiences, expanding to new geographies, and creating more immersive fan experiences – which allow them to maximise the commercial opportunities that digital platforms bring. In short: it’s all to play for, in 2019 and beyond.

To read the full “Show Me the Money!” report, click here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Leadership lessons from mountain climbing – part 1 https://www.tatacommunications.com/blog/2019/01/leadership-lessons-from-mountain-climbing-part-1/ Wed, 09 Jan 2019 02:00:58 +0000 https://www.tatacommunications.com/blog/?p=5582 I’m fortunate to have interests outside of work that help keep me going professionally too. Mountaineering is one that pushes my limits to the extreme. While I’ve been pursuing this sport for a few years now, it’s only recently that I’ve started to appreciate how it has not only made me more resilient in life, but also contributed to my growth as a corporate leader along the way. Resilience, endurance, agility, flexibility, survival instinct, perseverance – and a positive attitude – these and many more have become leadership buzzwords and corporate mantras. Yet, somewhere along the way, the constant repetition...

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I’m fortunate to have interests outside of work that help keep me going professionally too. Mountaineering is one that pushes my limits to the extreme. While I’ve been pursuing this sport for a few years now, it’s only recently that I’ve started to appreciate how it has not only made me more resilient in life, but also contributed to my growth as a corporate leader along the way.

Resilience, endurance, agility, flexibility, survival instinct, perseverance – and a positive attitude – these and many more have become leadership buzzwords and corporate mantras. Yet, somewhere along the way, the constant repetition has made them a blind spot – something we don’t even pause to think about day to day. But when faced with extreme circumstances, when each particle of your being is ready to give up – these attributes take on a whole new perspective.

During my last summit to Kang Yatse II in 2018, I had to dig deep for each of those attributes.

At 6,250 metres, the Kang Yatse II, or KYII for short, has been one of my most challenging expeditions – one that has tested every physical, emotional and mental limit I ever believed I had. A tough technical climb over 12 days in extremely harsh, snowy and stormy conditions, it’s an expedition that made me focus everything I had towards the task at hand.

Here’s my take on some the most important lessons learnt along the way – most that will stay with me long after the euphoria of the summit has worn off.

Keep the end goal in perspective and never lose focus

When faced with extreme circumstances, it’s easy to lose focus. Exhaustion – the kind one has never faced before – and hallucinations – when your mind starts to play tricks on your already bone-tired body – make it easy to start making excuses for why it’s OK to give up. At that point, bringing back the ‘why’ of the ‘what you are trying to achieve’ helps renew flagging confidence and energy.

The night before the summit was one such night, with every possible legitimate reason (read excuse!) to give up. I chose instead to focus on what I had set out to do. A cloudburst, less than favourable circumstances for climbing the summit… Yet, not overthinking and instead focusing on what I needed to do at that moment ensured there was no conflict in my mind when the time arrived to finally make the last mile.

Focus on influencing the outcomes you can control and trust the leader you’ve chosen to follow

Sleep is paramount to our well-being and ability to function, more so when the going is tough. Sleep at extreme altitudes is a luxury, especially as you go higher, and when you need it the most. As you inch closer to the summit, and when reserves of energy are at the lowest and exhaustion is almost overwhelming – sleep is what you need to recharge. But you just don’t get it.

From my earlier experiences, I conditioned my body and mind to function on less sleep. I also learned to conserve my limited resources of energy. Instead on stressing about the daunting task ahead and losing heart, I learned to take one step at a time and focusing on getting to the next milestone. I ensured I ate well to keep my energy reserves up, slept without distractions for the limited time I had, and left critical decision making to the expedition leader – ensuring my energy was focused entirely on the task at hand.

On reflection, I learnt a valuable lesson here – focus on influencing outcomes you can control and trust the leader you’ve chosen to follow. When the going gets tough, you will need every ounce of energy to tap into and that may well be the difference between success and failure.

In part two of this blog I will be looking at how my mountain climbing experiences have taught me to adapt and deal with challenging situations in my professional life too.

 

For more leadership lessons take a look at our previous series with our CEO Vinod Kumar and Toto Wolff of the Mercedes-AMG Petronas Motorsport F1 team.

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Top 5 blogs of 2018 https://www.tatacommunications.com/blog/2018/12/top-5-blogs-of-2018/ Thu, 27 Dec 2018 02:00:22 +0000 https://www.tatacommunications.com/blog/?p=5561 In 2018 we have had the pleasure of conducting fascinating surveys, interviewing interesting people and producing a wider variety of the content here on the New World Blog. As this year rolls to a close, we wanted to thank all our readers and share with you our top 5 most read blogs to celebrate our most successful blog year to date. 5 – What do business leaders say about AI and the future of work? Starting off this list is key findings from a study published by Tata Communications on Cognitive Diversity: AI and The Future of Work. The study...

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In 2018 we have had the pleasure of conducting fascinating surveys, interviewing interesting people and producing a wider variety of the content here on the New World Blog.

As this year rolls to a close, we wanted to thank all our readers and share with you our top 5 most read blogs to celebrate our most successful blog year to date.

5 – What do business leaders say about AI and the future of work?

Starting off this list is key findings from a study published by Tata Communications on Cognitive Diversity: AI and The Future of Work. The study looks into how business leaders perceive Artificial Intelligence’s impact on the future of our workforce.

 

4 – Stay secure. Stay safe. Lessons from the Cosmos Bank attack

At the fourth place is Rajarshi Purkayastha’s thoughts and learnings from the Cosmos Bank security breach. In an ever-increasing digital world, online security must stay a priority for businesses which is why Rajarshi offers his advice on how best to achieve it.

 

3 – Leading India into Industry 4.0

Winning the bronze, this year, is a blog celebrating the opening of CII-Tata Communications Centre for Digital Transformation. Sumeet Walia highlights the barriers and concerns that hinder India from reaching its full potential, and how the Centre for Digital Transformation will address them.

 

2 – The future of mobile and the autonomous vehicle network

The runner-up goes to one of our earlier blogs this year, by Ludovic Lassauce on autonomous vehicles and how next-gen mobile network will enable this innovative technology.

 

1 – eSIM and Soft SIM – a new era for the mobile ecosystem? – part 1

And the winner of our most read blog this year is by Tim Sherwood talking about the future of mobile hardware and software. Tim looks at how the conventional physical SIM card will soon cease to exist as the embedded SIMs (eSIM) and Soft SIMs are gaining popularity.

 

Interested in more? Go to our Tata Communications homepage and catch up with the latest technology leadership thoughts and studies we have to offer.

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Why the world isn’t truly connected…yet https://www.tatacommunications.com/blog/2018/12/why-the-world-isnt-truly-connectedyet/ Tue, 18 Dec 2018 02:00:24 +0000 https://www.tatacommunications.com/blog/?p=5544 Even though it may seem like we are living in a completely connected world, we’re not. And, as the Internet of Things dramatically expands the number and scope of connected devices, the traditional communications connectivity model no longer delivers the kind of flexibility and autonomy that managing multi-country IoT projects require. Enterprises need a single, global mobile network, or at least the appearance of a seamless one! Here’s the reality: The Internet of Things is still in its infancy. Right now, connectivity is often limited to carrier presence. For example, if AT&T isn’t in a certain region, AT&T enabled devices...

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Even though it may seem like we are living in a completely connected world, we’re not. And, as the Internet of Things dramatically expands the number and scope of connected devices, the traditional communications connectivity model no longer delivers the kind of flexibility and autonomy that managing multi-country IoT projects require. Enterprises need a single, global mobile network, or at least the appearance of a seamless one!

Here’s the reality: The Internet of Things is still in its infancy. Right now, connectivity is often limited to carrier presence. For example, if AT&T isn’t in a certain region, AT&T enabled devices will have a challenge connecting. With a global IoT platform, devices can stay constantly connected – no matter the location – for the lowest possible price or can be constantly connected for the best possible connectivity quality.

Data usage is growing at a very fast pace and most mobile carriers can’t deploy their networks at the same pace. As a result, there is an opportunity for companies who can build global connectivity networks. A global virtual network provider can operate in all key jurisdictions where most mobile carriers don’t reach thereby providing global and pervasive access to connectivity needs.

A global impact

The Internet of Things provides insight and “light where there was darkness” – offering transparency and insight into activities, that was previously unavailable — from enhanced commercial vehicle fleet management and efficient operations for airlines to enhanced medical care and connected vehicles. Fulfilling the potential of the Internet of Things (IoT) is now a key element in digital transformation programs for enterprises.

Let’s look at the freight industry. You give a package to DHL or FedEx, and it ends up at the delivery address. While it is possible to go online and see when and where it was accepted, if it is at a shipping depot and if it’s on the way to the destination, that is just part of the story. With a globally connected network, various sensors relaying location will be able to tell you exactly where the package is on its journey as well as environmental conditions en route – which may be important if it’s perishable.

Now, companies in the logistics and shipping sectors can ensure their drivers are always connected to home base. And managers can use analytics software to track and analyse key performance aspects of their fleets anywhere in the world, at any time. This has derivative effects such as lower insurance premiums and better up-time with maintenance data.

For instance, Thailand-based DRVR is helping companies in Europe and Asia to manage their dispatching of vehicles and cut fuel costs. DRVR’s connected sensors can identify if a vehicle’s door was left open for a period of time, or if a certain location is outside acceptable perimeters. The challenge is there are multiple local cellular network service providers in the areas in which DRVR’s customers travel, and the only way to access data across all those regions is to have a contract with every mobile network operator in each region. This would be expensive and an operational nightmare. With a global network that offers connections across borders, this wouldn’t be an issue.

Another example is the airline industry. Staff need a connectivity platform that enables them to provide a superior customer experience while running operations across multi-country deployments. Our MOVE platform is helping a middle-eastern based, global airline ensure their operations are functional in any part of the world. We provide local mobile network operator connections, and the best, operator agnostic roaming cost base and signal strength. This arrangement helps them deliver the best quality of service across all continents where their fleets operate.

The auto industry provides one of the best, yet most challenging examples of the potential of a global network. The ability of a vehicle to connect with the outside world will undoubtedly enhance the driver and passenger experience, as well as creating new service opportunities. Automotive manufacturers, insurance companies and telematics providers all have a vested interest in the types of benefits of a vehicle that can optimise aspects of its own operation and maintenance, provide next generation infotainment services, with additional safety and security as well as adding additional value to the vehicle owner.

But new connected vehicle solutions, particularly those in their infancy, are complex and created from a fragmented combination of expertise from disparate providers. The challenge for the automotive manufacturer is in developing use cases which best suits the needs of their customers and successfully implementing them with the highest efficiency and lowest degree of complexity. With a global, single integration platform like Tata Communications MOVE, access is provided to 600 mobile networks, across 200 countries around the world. This ensures the communications connectivity that is vital for ‘connected’ devices is firmly under control, while the ability to swap out providers no longer has the logistical and operational impact it has had until today.

In the healthcare industry, the Internet of Things offers everyone (doctors, patients and staff) access to the data and applications they need, wherever and whenever they’re needed. This allows healthcare organisations to maintain consistent patient care standards and extend their services to encompass tele-health, which is a vital and economical way to reach patients in remote areas.

We’re seeing connected healthcare come to life in Asia where TaiDoc Technology, which manufactures premium medical devices to improve people’s health and quality of life is using a global network to extend the reach of its devices to countries such as China, Thailand and the U.S.

Here’s the bottom line: In order to reach their full potential, IoT devices require borderless, secure and scalable connectivity to enable the capture, movement and management of information worldwide. While cellular connectivity is an effective foundation for IoT services, today’s mobile networks are inherently local. We must build a global ecosystem of connectivity to spur IoT adoption by businesses worldwide.

 

Read about the evolution of IoT as we know if today.

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Three questions we need to ask about AI in the workplace – part 2 https://www.tatacommunications.com/blog/2018/12/three-questions-we-need-to-ask-about-ai-in-the-workplace-part-2/ Thu, 13 Dec 2018 02:42:20 +0000 https://www.tatacommunications.com/blog/?p=5525 In my last blog, “Three questions we need to ask about AI in the workplace,” I considered how Artificial Intelligence (AI) and robotics is perceived in popular culture and how this may inform our approach to working alongside it. In this post, I will look to address some of the questions we posed in the first blog and discuss the role we see AI and automation playing in the future. As I wrote previously, the prevalent narrative around AI in popular culture has been “us versus the other.” In recent years, the anxiety around automation has reached its peak, but...

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In my last blog, “Three questions we need to ask about AI in the workplace,” I considered how Artificial Intelligence (AI) and robotics is perceived in popular culture and how this may inform our approach to working alongside it. In this post, I will look to address some of the questions we posed in the first blog and discuss the role we see AI and automation playing in the future.

As I wrote previously, the prevalent narrative around AI in popular culture has been “us versus the other.” In recent years, the anxiety around automation has reached its peak, but we have a more positive outlook on AI. As we recently outlined in our study, Cognitive Diversity: AI & The Future of Work, we believe that AI and automation will actually enhance the role of humans in the workplace.

With this in mind, below I’ve attempted to answer some of the questions we posed in part one.

 If machines develop feelings, how will employers deal with them?

While the world in the UK TV show Humans doesn’t look too far in the future from our current timeline, the reality, at least as it seems to me, is that we won’t see advancement to the point of robots developing feelings for quite some time, if ever. The beauty of AI in its current form, is that it is very good at performing the menial, repetitive tasks that keep humans away from the more creative work they are best at. This will give employees the opportunity to develop their workforces’ existing skills and create more opportunities within their current roles. Additionally, AI is able to enhance human thinking, as it is able to process much more data and information that will help inform human decision making.

As we embark on our journey into what has been commonly referenced to as the “Fourth Industrial Revolution,” soft skills, such as creativity and emotional intelligence will be crucial for the next work force. That’s not to say that we can sit back and be complacent. To get the most out of AI, we need to prepare the next generation of workers for this new way of working. By investing time and money in education, we can ensure that the future workforce is armed to take advantage of the benefits AI poses.

Will we need to pay humanoid machines?

It’s very unlikely that we will be providing pay cheques for humanoid robot colleagues anytime soon! However, that isn’t to say that the business won’t incur a cost by adopting automation. Firstly, business will need to deal with the initial cost of investment, be it autonomous machinery in a factory, or the R&D cost to develop a new AI algorithm to automate business processes.

Beyond this there is ongoing conversations the world over about how automation should be approached in business to ensure that its benefits are democratised and supports us to create a better world for everyone. In an interview in 2017, Bill Gates suggested that businesses should pay taxes for the robots they employ to take on tasks that would have previously been done by a human. This was also recently renewed by economist Jeffrey Sachs. The taxes can be used to fund government services that will benefit the wider community, such as social care initiatives that fund jobs to care for the elderly, or work with children in schools.

It’s likely that over the coming years, businesses will need to work closely with local and global governments to define how the fourth industrial revolution will factor into the world’s wider development.

How would we track their progress?

There is already a multitude of anecdotal research out there about the impact automation could have on workplace productivity, and the money that could be saved. Humans should always be at the heart of a business, so one way we can measure the progress of automation would be to measure it against the efficiency and job satisfaction of a business’ employees.

As we outlined in our AI study, automation in the workplace could enhance the human experience and communication. For example, AI might flag interpersonal situations at work where empathy or voice-to-voice interaction is needed. With so many web-based tools helping us keep in touch with one another, sometimes the best thing to do is just reach out and see someone in person. Connect empathetically with a colleague—another human being—and think together of the best way forward.

An AI-assisted personal reading list could also flag topics as being interesting and useful. When connected to a personal calendar, the AI could suggest actions that would support hobbies, optimise meetings and enhance routines, such as downloading a new podcast before a long drive or retrieving the most recent version of a Google Doc before heading to the subway. Furthermore, it might not be long before the holy grail of AI research is met: real-time translation and speech, emotion and visual recognition, which currently still lag behind human performance.

 The power is in human hands

Which brings me back to my last conclusion. While this blog aims to seriously answer the questions I outlined in my first blog, what it also highlights is a key issue still to be addressed: how, once AI is fully capable, will humans themselves react to the presence of AI in their everyday lives and what limits will be tested? How we rise to the challenge is up to us.

 

Read the full report on how AI will diversify human thinking.

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The duality of technology and its unifying power https://www.tatacommunications.com/blog/2018/12/the-duality-of-technology-and-its-unifying-power/ Mon, 10 Dec 2018 10:04:34 +0000 https://www.tatacommunications.com/blog/?p=5515 One of the earliest milestones in the evolution of humanity was the control of fire by early humans. Fire by its very nature is a destructive force, but its use in the right circumstances gave us heat, light and, a few hundred thousand years later, the means to fuel the global industrial revolution. Like so many elements of life, positive and negative effect hangs in the balance. This duality of nature is something that has underpinned humanity throughout its history and continues to raise questions for us today. In 2018 we are grappling with the duality of a new significant...

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One of the earliest milestones in the evolution of humanity was the control of fire by early humans. Fire by its very nature is a destructive force, but its use in the right circumstances gave us heat, light and, a few hundred thousand years later, the means to fuel the global industrial revolution. Like so many elements of life, positive and negative effect hangs in the balance.

This duality of nature is something that has underpinned humanity throughout its history and continues to raise questions for us today. In 2018 we are grappling with the duality of a new significant force: technology.

It’s been a tricky few years for the perception of technology. The ‘dark side’ has been well-documented across the world, from its role in the rise of populism to state-sponsored weaponization of hacking on the geopolitical stage, with North Korea and Russia in the spotlight.

Considering these external factors, it’s easy to conclude that technology may be doing more harm than good in humanity. But as with fire to the early humans, tech also has an intrinsic duality; meaning it has a profound potential for good in a huge variety of guises.

As we approach International Human Rights Day, an international day of action held on the anniversary of the day the United Nations General Assembly adopted the Universal Declaration of Human Rights, we take a moment to reflect on some of the amazing ways technology is empowering and supporting communities across the world.

Improving infrastructures

According to the most recent UN Slum Almanac, around 1 billion people globally live in slum conditions. By definition, a slum is an urban area marked by crowding, poverty and social disorganisation. Due to their large, sprawling nature, it is difficult for governments to begin to redevelop and improve urban slums. However, technology is providing solutions for a myriad of issues.

For example, in the urban slums of Nairobi, the introduction of mobile payments has revolutionised the lives of thousands of Kenyans by improving their access to water. Prior to the rollout of M-Pesa, residents faced a regular hunt to buy a 22-litre can of water in person, after a long queue at one of the local banking halls. M-Pesa, a mobile-based payment service allows users to transfer money via-text between customers, banks and companies, including Nairobi’s Water and Sewerage Co., giving residents an easy way to pay their water bills, with reliable access to clean water straight to their homes.

Encouraging social mobility

Looking at technology’s impact in the western world, it hasn’t always been synonymous with social mobility. There has been mounting criticism for some time about how technology-fuelled movements like the ‘gig-economy’ are proliferating social inequality. In spite of this, there are some exciting examples of technology-enabled movements that are giving individuals the tools they need elevate themselves out of modern poverty.

Beam is one case that fits this bill. Crowdfunding has been a well-utilised tool for tech firms for some time, but Beam uses it to support the homeless to re-skill and re-build their lives.  Beam encourages people to ‘crowdfund’ practical training courses in order to give people the skills they need to achieve financial independence and a renewed sense of purpose.

Elsewhere, in the United States, Outreach Grid gives homeless outreach workers and enforcement agencies a collaborative tool that enables them at a glance to understand the state of homelessness in the city, in order to deliver faster and better care.

Giving individuals a platform to be heard

So far, 2017 and 2018 have been two years in which the buzz around online activism reached a critical mass. Large-scale social media campaigns such as #MeToo and #Oscarssowhite have highlighted the lack of diversity across many industries, increasing pressure on businesses and societies to evaluate the ways in which they can improve the balance. Diversity is key to the success of any society. In fact, according to findings from this year’s Global Talent Competitiveness Index, higher diversity and inclusiveness scores – with Switzerland leading the way – have a strong correlation with per capita GDP. You could say that diversity is both a consequence of and a contributor to success and prosperity.

It’s fair to say that amidst the negativity, the internet in recent years has had a feeling of the ‘Wild West’ about it. But without this platform, we wouldn’t have the means to set the wheels in motion for social change on such a huge scale. For better or for worse, the internet presents a space for us to unite behind a cause across borders, regions and countries.

So, what next? Like our ancestors before us discovering a way to utilise fire to positive effect, we need to find a way to harness the power of technology to propel us forward in a positive direction. Technology will always be a dual force – it’s up to us to find a way to tip the scales in a way that technology unifies instead of divides.

 

Read about the technology barriers in India’s industries.

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Multiplicity offers an inclusive, constructive view of AI https://www.tatacommunications.com/blog/2018/12/multiplicity-offers-an-inclusive-constructive-view-of-ai/ Fri, 07 Dec 2018 02:00:19 +0000 https://www.tatacommunications.com/blog/?p=5489 In the conclusion of the ‘AI and the Future of Work’ series, Vinod Kumar, MD and CEO of Tata Communications, and Ken Goldberg, Professor, UC Berkeley, consider the power of humankind’s emotional intelligence versus the functional capability of AI and how these united skills can create a better future. Read the full report on ‘Cognitive Diversity: AI and The Future of Work’ here: tataco.ms/ai

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In the conclusion of the ‘AI and the Future of Work’ series, Vinod Kumar, MD and CEO of Tata Communications, and Ken Goldberg, Professor, UC Berkeley, consider the power of humankind’s emotional intelligence versus the functional capability of AI and how these united skills can create a better future.

Read the full report on ‘Cognitive Diversity: AI and The Future of Work’ here: tataco.ms/ai

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The technology shaping the city of tomorrow https://www.tatacommunications.com/blog/2018/12/the-technology-shaping-the-city-of-tomorrow/ Tue, 04 Dec 2018 02:00:42 +0000 https://www.tatacommunications.com/blog/?p=5494 After suburban lifestyles being the norm for generations of Americans, the pendulum is beginning to swing back towards urbanism: the United Nations says 54 percent of the world’s population lives in urban areas today, a proportion that is expected to increase to 66 percent by 2050. Meanwhile, the proliferation of connected devices continues. The World Economic Forum predicts that by 2023 there will be a staggering 9.1 billion mobile subscriptions. With such rapid population growth, cities must be ready to accommodate and nurture a booming urban workforce and businesses must be equipped to take advantage of the new skills and...

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After suburban lifestyles being the norm for generations of Americans, the pendulum is beginning to swing back towards urbanism: the United Nations says 54 percent of the world’s population lives in urban areas today, a proportion that is expected to increase to 66 percent by 2050. Meanwhile, the proliferation of connected devices continues. The World Economic Forum predicts that by 2023 there will be a staggering 9.1 billion mobile subscriptions.

With such rapid population growth, cities must be ready to accommodate and nurture a booming urban workforce and businesses must be equipped to take advantage of the new skills and platforms that exist in today’s technology driven marketplace.

Ongoing innovations and continued convergence of platforms provide cities with ideal solutions to meet this demand. Affordability and scalability of services like the Internet of Things and the upcoming expansion of mobile infrastructure in anticipation of 5G networks are just two examples.

Networks of connected devices can solve societal problems associated with explosive urbanisation like traffic control, healthcare and energy management. Telehealth applications can bring healthcare to patients’ doorstep. Now, people living away from cities don’t necessarily have to travel hundreds of miles to see a doctor or nurse to get treated or information about their health. As patients can capture data about their own health via wearable devices and doctors can communicate with patients through a combination of an online portal and networked devices. This could change the nature of the doctor-patient relationship and the way healthcare is delivered.

Another example can be seen in law enforcement and personal safety. Governments now have technology at their fingertips to use predictive crime analytics and video management systems to target crime hot spots. This gives the authorities more resources to predict and prevent crimes, ultimately driving down the crime rate and improve the overall safety of their cities. Other Internet of Things enabled safety devices like smoke detectors and home alarm systems can also enhance the precision of monitoring in real-time, and enable a more rapid response in the event of an emergency.

A new era of connectivity

While the Internet of Things offers easier access to data and connectivity, the enhanced speed and connectivity of 5G will drive fundamental change and, in fact, will create entirely new approaches to businesses and infrastructure models. Artificial Intelligence (AI) will be used to analyse the huge amount of data generated by driverless cars and the urban infrastructure that supports them, including smart road signs and traffic lights. Thanks to 5G, the insights gained could be used in new ways, such as reducing the amount of breakdowns and providing more detailed real-time traffic reports and air quality information.

Meanwhile, 5G networks will allow factories to cut cables to their machines and put more intelligence into the cloud. This will lead to cheaper robots, quicker change times and much more flexible production.  And the high speed of 5G will give machine operators real-time insights on the overall status of the project, and provide the opportunity to explore machine-learning and predictive maintenance, which reduce expensive downtime.

We are at the beginning of a new era of global connectivity, with speeds we’ve never seen before.

The adoption of 5G is going to be critical to fully realise the vision of a mobile first, connected work force that will have optimal bandwidth speeds at the mobile edge to support improved collaboration functionality such as AR/ VR.  In addition, we expect an explosion of more advanced IOT use cases that will consume greater bandwidth – particularly as we look to use cases like autonomous vehicles, remote surveillance and increasing interactions across different IOT endpoints leveraging artificial intelligence and machine-learning.  All of these higher bandwidth use cases require cities to embrace and invest in a faster, more responsive “network on demand” in order to realise their full potential.

Read about what it will take for 5G revolution to take off.

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Cognitive Diversity builds on human skills that AI cannot replace https://www.tatacommunications.com/blog/2018/11/cognitive-diversity-builds-on-human-skills-that-ai-cannot-replace/ Thu, 29 Nov 2018 02:00:51 +0000 https://www.tatacommunications.com/blog/?p=5481 80% of business leaders across the world think that diversity improves the workplace but how does AI fit into this?   In part two of ‘AI and the Future of Work’, Vinod Kumar, MD and CEO of Tata Communications, and Ken Goldberg, Professor, UC Berkeley, review the ways in which human diversity enriches the workplace environment, and where the logical AI ‘brain’ can strengthen this variety, Read the full report on ‘Cognitive Diversity: AI and The Future of Work’ here: tataco.ms/ai

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80% of business leaders across the world think that diversity improves the workplace but how does AI fit into this?

 

In part two of ‘AI and the Future of Work’, Vinod Kumar, MD and CEO of Tata Communications, and Ken Goldberg, Professor, UC Berkeley, review the ways in which human diversity enriches the workplace environment, and where the logical AI ‘brain’ can strengthen this variety,

Read the full report on ‘Cognitive Diversity: AI and The Future of Work’ here: tataco.ms/ai

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AI and IoT: Paving way for businesses to transform https://www.tatacommunications.com/blog/2018/11/ai-and-iot-paving-way-for-businesses-to-transform/ Tue, 27 Nov 2018 02:00:31 +0000 https://www.tatacommunications.com/blog/?p=5427 Business leaders are always in pursuit of a competitive advantage. For early businesses pre-dating the industrial revolution, competitive advantage was often a matter of luck and tied to factors such as geographic location or access to the right, high-quality natural resources. The difference between now and then is that today’s leaders can make their own luck through the strategic deployment of the latest digital technologies to streamline operations, unleash growth in new geographies, and improve customer experience. Keeping up with the “born-in-the cloud” competitors Key technologies driving this so-called Fourth Industrial Revolution include the Internet of Things (IoT) and artificial...

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Business leaders are always in pursuit of a competitive advantage. For early businesses pre-dating the industrial revolution, competitive advantage was often a matter of luck and tied to factors such as geographic location or access to the right, high-quality natural resources. The difference between now and then is that today’s leaders can make their own luck through the strategic deployment of the latest digital technologies to streamline operations, unleash growth in new geographies, and improve customer experience.

Keeping up with the “born-in-the cloud” competitors

Key technologies driving this so-called Fourth Industrial Revolution include the Internet of Things (IoT) and artificial intelligence (AI). They are enablers for businesses’ growth in today’s digital economy. Yet, they depend on an enterprise network that is made for the cloud, strong enough to handle the huge volumes of data that these technologies generate, and gives businesses the agility to use that data in smart ways.

The current business climate is an exciting place for emerging market entrants who, free from the chains of legacy infrastructure, can build their ‘made-for-the-cloud’ network from scratch. This enables them to create scalable customer experiences from the outset.

The way in which these industry newbies are able to use the powerful combination of the cloud and the Internet to scale up and introduce new services with great velocity, also means that established businesses must keep an eye on this competition to ensure that they won’t get left behind.

Re-imagining customer experiences

Companies such as Uber, Facebook and Amazon have re-set the bar for customer experience. Their seamless, multi-channel customer engagement means that consumers are looking for a similar experience across all services they use – at work and in their personal lives.

In the financial services industry, for example, start-ups such as Revolut and Monzo offer their customers an enhanced digital experience which incumbent banks have been sluggish to provide. As born-in-the-cloud businesses, they have been able to leapfrog industry stalwarts in innovation, using real-time data analytics to empower their customers to keep track of where they’re spending their money and offering tips and support for better budgeting.

Yet, for many established B2B and B2C businesses today, re-imagining how they operate and serve their customers means the daunting task of rebuilding their entire IT estate from scratch, starting with the foundations – i.e. the network.

Brewing a new network for the digital age

I recently spoke at the Gartner Symposium alongside Carlsberg’s CTO Sarah Haywood about how the global brewer has done just that.

Carlsberg has deployed a next-generation software-defined hybrid network with Tata Communications to support the digital transformation of its operations in 130 sites across Western Europe. The new infrastructure is a key part of its Next 2.0 programme, which harnesses the power of the Internet and cloud computing to boost agility, increase efficiencies and reduce costs.

With new, ambitious and nimble microbreweries cropping up around the world, established players need to ensure that they don’t stand still but are always looking for ways to innovate. As a company that is as hungry for growth as beer industry newcomers, Carlsberg is digitising its supply chain and exploring new AI-enabled direct-to-consumer services such as its ‘connected bar’ concept. The new network will act as a resilient, flexible foundation for innovations like this.

From a technology perspective, what is particularly interesting about this new infrastructure is that it is built on the Internet. The reason is simple: only a hybrid infrastructure that combines the scalability and cost-effectiveness of the public Internet with the resilience and reliability of a private network is able to meet businesses’ needs in this digital age. Carslberg’s new Internet-powered network gives its employees, customers, partners and suppliers seamless, reliable access to data and applications in the cloud, which in turn helps the organisation to re-imagine how it operates using this rock-solid foundation. The end result is a more agile business that’s ready for the future.

Paving the road to transformation

As digital technologies such as IoT and AI are stirring up creativity and competition, and disrupting entire industries, it makes for an exciting journey for businesses and consumers alike. If businesses want to make the most of their transformation potential of these technologies, and change how they operate and engage with their customers, they must lay a solid network foundation first.

Embarking on a network transformation project of Carlsberg’s scale might seem daunting due to the way in which a legacy infrastructure often permeates all aspects of the business. There might be concerns around the complexity of the task at hand, and the risks if anything was to go wrong. Yet, it’s clear that sitting tight will be costly in the long-term. In today’s digital economy, next-generation networks power the growth of businesses and ensures their competitiveness. That’s why it should be seen as an investment in the future of the business, which will open the door to a world of possibilities.

Read more about Tata Communications’ work with Carlsberg to support the brewer’s digital transformation.

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Your culture determines transformation, not your technology https://www.tatacommunications.com/blog/2018/11/your-culture-determines-transformation-not-your-technology/ Wed, 21 Nov 2018 09:40:32 +0000 https://www.tatacommunications.com/blog/?p=5462 If you thought digital transformation was all about picking the right technology and the battle would be won, you’ve been unknowingly limiting your businesses’ potential. In fact, according to our new study at Tata Communications, in conjunction with Singapore Management University – Executive Development (SMU-ExD), KPMG and DBS Bank, leader effectiveness is directly correlated with perceptions of organisational readiness for digital transformation and that transformation initiatives will only succeed if they are championed by the actions – not only the words – of an organisation’s leader. The study, which was launched on 20th November 2018, outlines a number of factors...

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If you thought digital transformation was all about picking the right technology and the battle would be won, you’ve been unknowingly limiting your businesses’ potential.

In fact, according to our new study at Tata Communications, in conjunction with Singapore Management University – Executive Development (SMU-ExD), KPMG and DBS Bank, leader effectiveness is directly correlated with perceptions of organisational readiness for digital transformation and that transformation initiatives will only succeed if they are championed by the actions – not only the words – of an organisation’s leader.

The study, which was launched on 20th November 2018, outlines a number of factors that businesses must face up to in order to propel their businesses forward in the digital age and offers an intriguing insight into what leaders should be doing to make a success of all the new opportunities on our plates.

1. Leaders must drive the change

CEOs must assume the role of a ‘chief evangelist’ of transformation, to persuasively, persistently and convincingly articulate and communicate the “why” behind each initiative. In turn, this will inspire their staff and champion a culture of change, which will lead to a positive impact on the business.

87% of respondents agreed that culture created bigger barriers to digital transformation than technology and 70% agreed that their leaders had the ability to lead on digital transformation, but only 50% believed that they were appreciative of implementational challenges.

The study also identified that teams will only embrace change if they understand why transformation is needed and if they have faith in their leaders. Interestingly, 100% of C-suite level executives agreed that digitalisation is the “new normal”, with a universal belief that embracing digital transformation was urgent and critical for the organisation to not only thrive, but in fact, to survive.

2. A question of readiness

“Readiness” was perceived to not just be about technology, but also about the organisation itself: its culture, new mindsets and leader behaviours. The “readier” the organisation was perceived to be, the greater the need was felt for cultural change and for conducive leadership behaviours to be embraced.

Positively, we found that there is a growing emphasis on the importance of inclusiveness in these journeys: 80% of C-suite interviews highlighted how important it is to focus on ‘people aspects’.

3. Innovation culture

In a fast-changing world, this research shows that business leaders must lead from the front and focus on building an innovation culture, where staff can become life-long learners.

Today’s transformation leaders have focused on sparking a change in mindset by championing cultural traits like openness, flexibility and agility. As a result, they have more engaged teams that are better able to flex to market trends, spot opportunities and react fast.

The study was conducted in partnership with Fons Trompenaars of Trompenaars Hampden-Turner (THT) and is based on quantitative and qualitative insight from 48 C-suite leaders and 401 anonymous executives.

You can find out more of our insights and download a copy of the report here.

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AI is more likely to enhance workers than replace them https://www.tatacommunications.com/blog/2018/11/ai-is-more-likely-to-enhance-workers-than-replace-them/ Wed, 21 Nov 2018 09:34:19 +0000 https://www.tatacommunications.com/blog/?p=5454 How do you think AI will impact on jobs and employment in the future?   In part one of this three part series on ‘AI and the Future of Work, Vinod Kumar, MD and CEO of Tata Communications, and Ken Goldberg, Professor, UC Berkeley, discuss the positive impact AI will have on the future; enhancing jobs and giving humans more opportunity to thrive at work. Read the full report on ‘Cognitive Diversity: AI and The Future of Work’ here: tataco.ms/ai

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How do you think AI will impact on jobs and employment in the future?

 

In part one of this three part series on ‘AI and the Future of Work, Vinod Kumar, MD and CEO of Tata Communications, and Ken Goldberg, Professor, UC Berkeley, discuss the positive impact AI will have on the future; enhancing jobs and giving humans more opportunity to thrive at work.

Read the full report on ‘Cognitive Diversity: AI and The Future of Work’ here: tataco.ms/ai

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Accelerating India’s digital transformation through cloud https://www.tatacommunications.com/blog/2018/11/accelerating-indias-digital-transformation-through-cloud/ Fri, 16 Nov 2018 02:00:19 +0000 https://www.tatacommunications.com/blog/?p=5444 Tata Communications recently participated in the CII National Public Procurement Conclave (NPPC) in Delhi to talk about the importance of the latest digital technologies such as cloud and IoT in accelerating innovation in the public procurement sector, and our role in enabling this platform through enhanced connectivity, efficiency and security. This event followed the launch of the CII – Tata Communications Centre for Digital Transformation earlier this year. The Centre aims to act as a catalyst to accelerate digital change for India by bringing the industry together to spur the adoption of mobile, cloud, the Internet of Things, and champion...

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Tata Communications recently participated in the CII National Public Procurement Conclave (NPPC) in Delhi to talk about the importance of the latest digital technologies such as cloud and IoT in accelerating innovation in the public procurement sector, and our role in enabling this platform through enhanced connectivity, efficiency and security. This event followed the launch of the CII – Tata Communications Centre for Digital Transformation earlier this year. The Centre aims to act as a catalyst to accelerate digital change for India by bringing the industry together to spur the adoption of mobile, cloud, the Internet of Things, and champion the cultivation of new talent.

Increased adoption of cloud could help India deliver on-demand, smarter-citizen centric services, and transform the country into a hotbed of innovation.

Buoyed by strong policies, India is racing towards a digital-first economy. To realise this vision, the forward-thinking leadership of the government is building an inclusive technology-enabled society through programmes such as Digital India – bridging the digital divide and boosting online commerce. The good news is, adoption of sophisticated digital technologies is indeed helping India’s businesses and its public ecosystem unlock huge opportunities and transform the nation into a trillion-dollar knowledge economy.

Catalysing this transition is the fast-paced urbanisation, the steady focus on improving infrastructure, and identification of new skills; all propelled by these data-driven technologies.

As the country strives to accelerate its digital transformation journey, cloud is emerging as a critical national infrastructure – just like water, power, gas, roads and transport networks. Data-driven services are becoming fundamental and existential to businesses and society, and in line with this, hybrid cloud platforms are growing to be vital strategic drivers for boosting innovation, efficiency and productivity while helping the country stay relevant in the new normal.

This transformation is not just about digitisation of processes. It’s about creating value for citizens and businesses by leveraging new technologies and building a new way of operation based on smarter systems that enable smarter use of data. It’s about harnessing cloud powered technologies like IoT, AI and advanced analytics, bringing about a tangible difference in the way people and businesses work and operate. It’s about improving lives by ushering in societal and economic progress at an unprecedented pace, to stay ahead of the curve.

According to Gartner, hybrid cloud solutions will drive the overall cloud adoption in India. The public cloud services market in India is already on an upward trajectory – reaching $1.8 billion in 2017, up from $1.3 billion in 2016. By 2020, this figure is expected to reach $4.1 billion. While the base may be low today, this growth has the power to transform businesses, governments and cities – paving the way for smarter enterprises, better healthcare, efficient agriculture and better education, among others. Small and large enterprises too are able to improve their ROI significantly because of the efficiency and flexibility it brings. For instance, we have enough case studies to show that technology is truly transforming the supply chain business in ways previously unimagined. Farmers, in different parts of the world, can now connect with potential buyers and get market pricing via text messages to inform production planning. This could significantly change the agriculture sector in India.

No doubt, as per the government’s intention, embracing sophisticated cloud technologies will turn the country’s digital infrastructure into a core utility to every citizen, improve governance and services on demand while leading digital empowerment of people. We can expect this to drive access to high speed internet, unique authentication, citizen participation in the financial space, easy access to common service centres and through the implementation of right policies, a safer cyber space.

However, while the cloud is getting ubiquitous, there is still a long way to go. We need to ensure the country fares well in its overall cloud computing readiness, in terms of privacy laws, cybersecurity laws, and broadband infrastructure. According to the 2018 BSA Global Cloud Computing Scorecard, which ranks countries’ preparedness for the adoption and growth of cloud computing services, India ranks 20th out of 24 in the list primarily because of lack of data protection and privacy rules. Clearly, there is a strong need for policymakers and cloud service providers to come together and build a national framework that addresses these key policy areas.

We are on the right path though, with national initiatives like MeghRaj, aimed at hosting various government applications and services on the cloud. Saving the government from the burden of building additional digital infrastructure, such cloud platforms are helping leaders to adopt better governance through efficient citizen centric services. Working together with private enterprises, there is tremendous scope to ensure the right policies and risk and compliance systems are built in, so we adhere to international standards of data protection and privacy to alleviate typical adoption barriers. This will ensure heightened collaboration within the public-private industry ecosystem and turn the country into a hotbed of innovation, boosting borderless growth, higher productivity, and agility.

Read about how cloud solutions can help businesses move into the ‘Information Age’.

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Leadership Lessons – part 3: Managing Brilliant People https://www.tatacommunications.com/blog/2018/11/leadership-lessons-part-3-managing-brilliant-people/ Wed, 14 Nov 2018 02:00:35 +0000 https://www.tatacommunications.com/blog/?p=5438 “Create a culture where an argument is possible.”– Toto Wolff In the conclusion to the Leadership Lessons series Vinod Kumar, CEO & MD of Tata Communications, and Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport, share their views on managing extraordinary individual talent while enhancing team collaboration. Missed the first two videos in this series? See what makes a great leader in part one & the importance of celebrating wins in part two.   Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas...

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“Create a culture where an argument is possible.”– Toto Wolff

In the conclusion to the Leadership Lessons series Vinod Kumar, CEO & MD of Tata Communications, and Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport, share their views on managing extraordinary individual talent while enhancing team collaboration.

Missed the first two videos in this series? See what makes a great leader in part one & the importance of celebrating wins in part two.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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How IoT is transforming metering https://www.tatacommunications.com/blog/2018/11/how-iot-is-transforming-metering/ Fri, 09 Nov 2018 01:00:16 +0000 https://www.tatacommunications.com/blog/?p=5429 Smart meters have gained quite a lot of popularity across the globe in recent years. Organisations are acknowledging the advantages of smart meters and adopting them to increase the efficiency and accuracy of utilities management. Companies globally have already announced investments of more than USD 62 billion for smart meter infrastructure, and Telefonica, for example, expects to see between 90 and 130 million intelligent electricity and gas meters deployed by 2022. Asian countries are positioning themselves as the leaders in this space: there is an ambition that by 2022, 70 percent of all homes in the region will be connected...

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Smart meters have gained quite a lot of popularity across the globe in recent years. Organisations are acknowledging the advantages of smart meters and adopting them to increase the efficiency and accuracy of utilities management. Companies globally have already announced investments of more than USD 62 billion for smart meter infrastructure, and Telefonica, for example, expects to see between 90 and 130 million intelligent electricity and gas meters deployed by 2022. Asian countries are positioning themselves as the leaders in this space: there is an ambition that by 2022, 70 percent of all homes in the region will be connected via smart meters. The EU has estimated that the replacement of 80% of current electricity meters by smart meters would reduce the region’s carbon emissions by 9% by 2020, and bring down annual household energy consumption by a similar amount.

The many advantages associated with the use of smart meters – both from consumers and utility companies’ perspective – are drivers of their strong growth. Energy companies can use smart meters to reduce their operational costs considerably, as fewer call-outs are needed, and the accuracy of billing is improved. The latter benefits consumers too, of course – while smart meters also eliminate the hassle of monthly or quarterly meter readings. In the past, to make it easy for utilities’ personnel to take readings, meters have been placed outside of buildings or at the edge of gardens. Smart meters can however be placed anywhere within the household.

Thanks to smart, often near-real-time dashboards, homeowners and renters can keep a closer eye on their energy usage. Last, but certainly not least, the insights provided by the smart meter infrastructure can be used for the creation of an even more customer-centric tariff structure. For example, smart water meters allow the gradation of water consumption, depending on household usage in rented properties, or weather conditions – such as water scarcity in summertime in all homes – through their remote-controlled valves. This enables the optimal usage of water resources.

Critical infrastructure foundations for smart metering

 Smart meters exist for all essential services, from gas and electricity to water and temperature. To use this data effectively, the devices are connected securely to an IoT platform over the internet that collects and analyses the data. Via a number of dashboards, users and energy suppliers can access this data and generate usage models, statistics and bills.

Yet, smart meters – which exist in many forms, from completely new meters to retrofitted options for legacy technology – are just the tip of an IoT infrastructure iceberg. For them to truly live up to their potential, the infrastructure of the individual measuring devices need to work perfectly with the network, the IoT platform and the applications on top to enable businesses and consumers access the data they collect seamlessly.

Connectivity everywhere – transcending the internet

 Especially in emerging markets of Asia and Africa, the smart meter infrastructure can be held back by the lack of widespread, high quality electric and telecoms network connectivity. For example, it is difficult to leverage power line communications technology on the smart electric network, which is widely used in Europe. Similarly, using wired telephone lines to transfer smart meter data can be difficult as well. To connect the meters to the IoT platform that they depend on to function, they need a robust connection that is not always available. Yet, in many cases, measurement stations are located in cellars or behind thick walls which can cause trouble for conventional mobile networks.

A Long Range Wide Area Network, or LoRaWAN, can be the solution to these problems. This technology has been specifically designed for IoT devices such as smart meters. It’s an innovative networking solution that uses a number of different frequencies in the ISM-band and SRD products, depending on region. The network technology only supports a particular data bandwidth per device, but it is significantly more energy efficient and reliable. That makes it ideal for an IoT infrastructure that cannot endure outages, such as smart meters. Thanks to the low energy consumption of LoRaWAN, smart meters for gas usage can be installed independent from the main power source – with a battery life of up to 15 years.

LoRaWAN’s range is another significant advantage in building the infrastructure for smart meters. With a range of between 4 and 20 km, depending on building density, especially rural regions, this technology can cover incredible distances with comparatively little infrastructure investment.

Just like conventional mobile networks, LoRaWAN is not a single-use infrastructure, specifically built for smart meters. In many cases, such a network is the first step in the creation of a flexible and powerful IoT infrastructure that can be used by many applications like home automation, smart streets lights, and so on.

One of the biggest LoRaWANs of this kind is currently being built by Tata Communications in India.  With the target of connecting more than 2,000 communities and covering hundreds of millions of people, it will be the foundation for a complete IoT infrastructure in the country. Over an open platform, such a huge network can be used for a number of other IoT applications aside from smart meters, paving the way and acting as the critical foundation for smart cities and communities.

Truly smart metering through an IoT platform

 A key building block for a meaningful smart meter infrastructure is the IoT platform. Data is collected via a smart meter and transmitted over LoRaWAN, but only at the IoT platform level does the meter truly become smart. In a way, this platform forms the core of the system. The data received by the individual measuring devices has to be consolidated, stored and analysed. Here the system really shows what it can do. Such a platform needs to be accessible, robust, have good analytical capabilities and, above all, ensure the security of any sensitive customer data.

Entry into such an extensive infrastructure market puts many smaller players like regional energy providers and start-ups at a disadvantage. To overcome this barrier and accelerate the adoption of smart metering, Tata Communications has created an open platform that is accessible for all players to build their own smart metering services on top. The company also provides ready-to-use applications leveraging data collecting from the meters.

For now, smart metering is mainly gathering pace in the energy market, boosting efficiencies and enhancing the customer experience. Yet, when underpinned by the right IoT platform, and connected with other solutions in a smart city, they could pave the way for additional value-added services for the benefit of consumers, businesses and society as a whole.

Read about how IOT is evolving.

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Leadership lessons part 2: see it, say it, fix it https://www.tatacommunications.com/blog/2018/11/leadership-lessons-part-2-see-it-say-it-fix-it/ Tue, 06 Nov 2018 02:00:25 +0000 https://www.tatacommunications.com/blog/?p=5420 “Being in Beta – it’s not about making people or ourselves feel bad about what’s being produced, but to say that it can be better.” – Vinod Kumar In part two of the Leadership Lessons, Vinod Kumar, CEO & MD of Tata Communications, and Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport, discuss the best practices of achieving their personal and business goals, while still pausing to celebrate and appreciate the journey.   See what makes a great leader in part one of this series.   Tata Communications was the Official Connectivity Provider of Formula 1® between 2012...

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“Being in Beta – it’s not about making people or ourselves feel bad about what’s being produced, but to say that it can be better.” – Vinod Kumar

In part two of the Leadership Lessons, Vinod Kumar, CEO & MD of Tata Communications, and Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport, discuss the best practices of achieving their personal and business goals, while still pausing to celebrate and appreciate the journey.

 

See what makes a great leader in part one of this series.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Leadership lessons part 1: What makes a great leader https://www.tatacommunications.com/blog/2018/11/leadership-lessons-with-vinod-kumar-and-toto-wolff-part-1/ Sat, 03 Nov 2018 02:00:07 +0000 https://www.tatacommunications.com/blog/?p=5410 “You mustn’t blame the person; blame the problem”  Toto Wolff In this three-part series Vinod Kumar, CEO & MD of Tata Communications, and Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport, discuss their leadership styles and what it takes to be one. In this video, Vinod and Toto share their experiences and approaches in creating an environment of openness, where mistakes are an acceptable part of growth and everybody, including the leader, is able to admit that next time around they can do better. Read about collaboration learnings from Formula 1.   Tata Communications was the Official Connectivity Provider...

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“You mustn’t blame the person; blame the problem”  Toto Wolff

In this three-part series Vinod Kumar, CEO & MD of Tata Communications, and Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport, discuss their leadership styles and what it takes to be one.

In this video, Vinod and Toto share their experiences and approaches in creating an environment of openness, where mistakes are an acceptable part of growth and everybody, including the leader, is able to admit that next time around they can do better.

Read about collaboration learnings from Formula 1.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Back to school for the Internet of Things https://www.tatacommunications.com/blog/2018/10/back-to-school-for-the-internet-of-things/ Tue, 23 Oct 2018 01:00:43 +0000 https://www.tatacommunications.com/blog/?p=5387 With the new school year kicking into full swing over the last few weeks, students are getting back into their daily routines and brushing up on some of their skills after a summer of fun. But in the technology world, there was no summer off — the learning and development has been ongoing. Especially when it comes to the internet of things, mobile devices and the drive to create globally connected networks. Internet of Things is focused on a range of devices aimed at personal device usage — personal assistants, wearable devices, mobile phones and so on. But industrial IoT...

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With the new school year kicking into full swing over the last few weeks, students are getting back into their daily routines and brushing up on some of their skills after a summer of fun. But in the technology world, there was no summer off — the learning and development has been ongoing. Especially when it comes to the internet of things, mobile devices and the drive to create globally connected networks.

Internet of Things is focused on a range of devices aimed at personal device usage — personal assistants, wearable devices, mobile phones and so on. But industrial IoT is a different ballgame. With so many more endpoints and potential applications across verticals, IoT has a much bigger growth opportunity and thus is much more fragmented, with questions and challenges still to be answered for enterprises seeking global connectivity technologies.

The growth of IoT and its associated connectivity requirements is similar to the growth of a baby from an infant into a toddler and eventually a child and young adult. We started with a platform and infrastructure in its infancy — with single networks per country, coverage blind spots, multi-SIMs, high usage costs and insufficient edge-to-cloud security. Today we are seeing an evolution and growth toward platforms that encompass multiple mobile networks per country, seamless global coverage, a global SIM approach, lower usage costs, enterprise-controlled connectivity and seamless, zero-touch, edge-to-cloud security.

But this evolution is far from complete and has been — and will continue to be — challenging. The technology and global infrastructure needed to deliver a truly global SIM has been lacking to this point, and the IoT ecosystem is incredibly fragmented and complex. There isn’t a single provider in the marketplace that’s offering a holistic system for a global, secure, connected network. Complicating the matter further, enterprises today are confronted by a bewildering array of service providers, technologies and platforms. There are no standard best practices for connecting multiple end-points — whether that’s devices or people.

The journey IoT service providers are on right now is one of trying to create a holistic system — one that offers cloud-based, mobile-first strategies that optimise connectivity with customers, employees and assets worldwide, while ensuring holistic, end-to-end security.

We are starting to see disparate capabilities come together to make that a reality. But while the progression from infancy to “childhood” has moved along, challenges remain and new models still need to be embraced.

One question that needs to be addressed is how mobile network operators (MNOs) embrace the multiple in-country network model. The approach will determine if they can capitalise on this new growth and drive profitability. To answer these challenges, we’re seeing many MNOs willing to forgo being the main service contractor and provider and instead create partnerships to expand infrastructure and build a global network.

There are several examples of companies using partnerships in other regions to create a virtual, local presence without having to invest in costly infrastructure. For example, at Tata Communications, we are working with DTTech to build mobile virtual network enablement (MVNE) infrastructure across southern Africa. The MVNE platform helps DTTech provide mobile connectivity to MVNO customers across Africa, supported by access to a globally available mobile network.

From a security standpoint, next-generation IoT connectivity solution providers must add even more value by enabling zero-touch provisioning and ensuring secure data transport for connected devices. This allows enterprise customers to utilise SIM secure element capabilities in the device to trigger secure authentication and provisioning of the device to enable connectivity with various cloud-based applications. We are working with leading cloud service providers, IoT platform providers and other hardware and chipset providers to create value-added “edge to cloud” secure data collection and transmission of data from connected assets to the cloud.

Once established, the possibilities of a holistic, end-to-end network of connected devices for the enterprise are endless. For example, if you’re in the automotive industry, you’ll be able to deliver a borderless, unrestricted and connected car experience, anywhere across the globe for your customers.

Meanwhile, transport and logistics companies can realise new cost efficiencies. For example, by integrating its analytics platforms with Tata Communications’ IoT platforms, W-Locate is enabling its clients — fleet managers and business owners — to efficiently track and analyse key performance aspects of their fleets anywhere in the world, at any time. At the same time, drivers will be able to stay connected to their company network.

The born connected journey is ultimately about creating a single solution for the IoT ecosystem with a flexible, holistic model. The industry needs to embrace this model to graduate to the next phase of IoT with global device connectivity.

Read about how IoT can be integrated into any service model.

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My experience behind the scenes in F1 https://www.tatacommunications.com/blog/2018/09/my-experience-behind-the-scenes-in-f1/ Mon, 24 Sep 2018 01:00:19 +0000 https://www.tatacommunications.com/blog/?p=5284 Alex Gibson and Ben Lambert won last year’s F1 Innovation Prize.  Their winning idea was a mobile solution that would allow fans at each Grand Prix to connect to dozens of sensors at the circuit to access insights on their favourite team, get a mixed reality view of driver lines and braking zones, or buy refreshments and souvenirs. In addition to a cheque for $50,000, they got, as a bonus prize, the opportunity to have a unique behind-the-scenes experience at the Italian Grand Prix. The following is Alex’s account of the day at the iconic Autodromo Nazionale in Monza. After...

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Alex Gibson and Ben Lambert won last year’s F1 Innovation Prize.  Their winning idea was a mobile solution that would allow fans at each Grand Prix to connect to dozens of sensors at the circuit to access insights on their favourite team, get a mixed reality view of driver lines and braking zones, or buy refreshments and souvenirs. In addition to a cheque for $50,000, they got, as a bonus prize, the opportunity to have a unique behind-the-scenes experience at the Italian Grand Prix. The following is Alex’s account of the day at the iconic Autodromo Nazionale in Monza.

After Ben and I won the 2017 F1 Innovation Prize, we were asked which of the races we’d like to attend. Monza instantly stood out for us for its high speeds, long history and, of course, the waves of devoted Ferrari fans cheering on their team.

As a keen follower of the sport, I’d been lucky enough to attend a handful of races in the past, but this opportunity with Formula 1 and Tata Communications was a chance to see F1 in an entirely different light – behind the scenes.

Things set off on Thursday morning — a briefing with the camera crews. First, a quick recap of the events at Spa the week prior, then straight into the action for the weekend ahead. I hadn’t quite appreciated the sheer number of cameras required to bring all the action to the viewers — track cameras, pit lane cameras, roaming cameras, special cameras, cameras on helicopters, cameras on rails, cameras on cars. The amount of content being captured is phenomenal! Something that’s easy to forget when you’re sitting on the couch back at home in the UK.

Later that afternoon, we attended the driver press conference. It was fascinating to see the number of journalists  and photographers, all crammed in to capture that perfect quote or shot. As a viewer, you don’t really get a sense of how intense the room can be — I had always assumed it was a small group of journalists. As a fan, it was great to see first hand the drivers and how they responded to questions  — particularly Kimi and Seb being quizzed on Ferrari’s home turf.

Towards the end of the first day, we attended the Ferrari Fan Forum in the F1 Fan Zone. It was mind-blowing to be amongst the Ferrari fans and feel their excitement with Seb, Kimi and Maurizio just a few metres away. I also felt for the broadcasters – it was apparent how difficult live TV can be when relying on teams and drivers to show up at scheduled times in a fast-paced, fluid environment like an F1 Grand Prix. I didn’t envy the Floor Manager, who must have felt at times like he was herding cats!

On Friday Ben and I wandered around the paddock between Practice sessions — observing the collection of team personnel, photographers, journalists and pundits that kept growing over the course of the weekend. We were struck by the scale of the operation to move so much equipment and people, and how efficient the rigging and de-rigging process is!

When spending time in the paddock, we got to see many familiar faces and F1 giants, from pundits like David Coulthard to former drivers such as Jackie Stewart and Nico Rosberg. It was awesome – if a bit surreal – to be there amongst the action.

During our time in Monza, we also got to see how Formula 1 and Tata Communications bring each Grand Prix to people’s living rooms. The broadcast centre is the hub of the F1 experience for everyone watching at home. It’s incredible to see what it takes, yet it’s so easy to take for granted. We were stationed at various teams within the broadcast centre during the weekend— it was quite remarkable just how many there were, and how seamlessly they work together!

Having begun my career as a motion designer, the graphics team was one of the most interesting parts for me. One of Formula 1’s graphics experts walked us through the process in-depth — the data feeds that go into the graphics, the design decisions behind them, the way in which they’re constructed with triggers and animations, and the process of initiating them for the live feed. It was a great insight into sports graphics in the broadcast world, and the unique complexities that the fast, global, and constantly evolving world of F1 brings. The challenge of balancing data to satisfy the traditional viewer whilst removing the barriers and noise for the novice fan struck me as a really interesting task.

Outside of the stations themselves, we were lucky enough to stand in on one of the morning production meetings. It gave us an insight into the number of teams there were represented, and how they worked together to solve issues or try new ideas.

When it came to the race, Ben and I enjoyed watching from the main desks that were pulling in all the cameras to curate the international feed. It was amazing to see all the work from the various teams within the broadcast centre come together. It was also fascinating to hear the directors communicating. To an untrained-ear it can sound like organised chaos at first, however it gave us a new appreciation to the amount of work, skill and precision required to provide a consistent and polished broadcast for viewers around the world. What struck me most was the constant drive to find better ways to convey the narrative throughout a race. That and the level of concentration maintained by everyone over such long periods of time.

Overall the entire experience was one I’ll never forget, and will have a lasting effect on my appreciation for everything that goes into making my Sunday afternoons! I can’t thank the the team at Formula 1 for being so incredibly accommodating.

To learn more about the F1 Innovation Prize and this year’s finalists go to the F1 Innovation Prize website.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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#TrustedToWin – collaboration learnings from Formula 1 https://www.tatacommunications.com/blog/2018/09/trustedtowin-collaboration-learnings-from-formula-1/ Fri, 14 Sep 2018 00:00:23 +0000 https://www.tatacommunications.com/blog/?p=5272 It’s a universal truth that people can achieve amazing things when they work together. As humans, our ability to work together and solve problems has enabled us to evolve and build today’s modern society. Divided we fail, together we thrive. Formula 1 is a great example of this. Every record-breaking feat on the track is a team effort. Without the contribution of dozens of talented individuals, it wouldn’t be the exhilarating sport that it is today. Enterprises are operating in a period of major upheaval. The fourth industrial revolution brings disruption at every level for traditional and new players alike....

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It’s a universal truth that people can achieve amazing things when they work together. As humans, our ability to work together and solve problems has enabled us to evolve and build today’s modern society. Divided we fail, together we thrive. Formula 1 is a great example of this. Every record-breaking feat on the track is a team effort. Without the contribution of dozens of talented individuals, it wouldn’t be the exhilarating sport that it is today.

Enterprises are operating in a period of major upheaval. The fourth industrial revolution brings disruption at every level for traditional and new players alike. The industrial revolutions preceding the one we’re living now were not built individually, so it would be naïve for us to think that the fourth industrial revolution of connectivity and technological disruption is something that we can tackle alone.

Technology has been a ubiquitous disrupter that expands across geographies and industries. Organisations have had to adapt and embrace new technologies to meet the their customers and consumers’ growing and constantly evolving demands. The fast-paced nature of technology makes it challenging to know where to start, but if you bring together the right people, you can turn that uncertainty into exciting new business opportunities.

We are fortunate to have played a role in the development of Formula 1’s technological evolution; powering the digital infrastructure of F1 and enabling 500 million fans worldwide to connect with the sport they love. Over the years, they have used technology to bring their fans a seamless viewing experience and expand the ways in which fans are able to engage with the sport, like for the upcoming Singapore Grand Prix.

Tata Communications plays a central role in the entire F1 ecosystem. We not only work with the people that run the sport but also the reigning world champions, Mercedes-AMG Petronas Motorsport, and 20+ broadcasters that bring the racing action to people’s living rooms.

These are exciting times, but we are only one part of the puzzle. We are determined to build a thriving ecosystem of partnerships to create and develop joint go-to market solutions for consumers across our priority markets, including the Asia Pacific region. Our solutions across cloud enablement, IoT and mobility, unified communications and network transformation services hold us in good stead to be able to work with global majors around the world, to ensure that we stand in solidarity as our physical and digital worlds fuse around us.

As for Formula 1, we continue to build on our six seasons in F1 to support innovation across the F1 ecosystem through new initiatives like the F1® Innovation Prize, paving the way for other digital programmes that bring fans closer to the sport. It’s part of our mission to be a trusted partner for our customers, working closely together to explore how the right mix of digital innovations could give them an edge over their competition, and enable them to make the most of the opportunities that this fourth industrial revolution brings.

Read more about how partnerships enhance the viewing experience here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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AI will diversify human thinking, not replace it https://www.tatacommunications.com/blog/2018/09/ai-will-diversify-human-thinking-not-replace-it/ Fri, 07 Sep 2018 02:00:15 +0000 https://www.tatacommunications.com/blog/?p=5238 Co-authored with Vinod Kumar, CEO and Managing Director at Tata Communications Artificial Intelligence (AI) is evolving rapidly, changing the way that humans interact with the world. The idea of a dystopian future in which humanoid robots take over human jobs as seen in the hit TV series Humans, is what many fear as the future of AI. However, according to a new study of 120 global business executives including Tony Blair, former UK Prime Minister, AI is far from being a job killer and will instead will help humans work together in new ways. AI will expand cognitive diversity Most...

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Co-authored with Vinod Kumar, CEO and Managing Director at Tata Communications

Artificial Intelligence (AI) is evolving rapidly, changing the way that humans interact with the world. The idea of a dystopian future in which humanoid robots take over human jobs as seen in the hit TV series Humans, is what many fear as the future of AI.

However, according to a new study of 120 global business executives including Tony Blair, former UK Prime Minister, AI is far from being a job killer and will instead will help humans work together in new ways.

AI will expand cognitive diversity

Most leaders in the survey expect AI to create new roles for human workers. While traditional business structures tend to bring together like-minded people to work on projects, companies are now placing more value on intellectual diversity and AI holds the potential to enhance it. Humans from demographically diverse backgrounds, combined with machines, will spark better, faster and higher-impact decisions while AI systems can also focus on bringing novel solutions to the group.  For example, an AI-based ‘devil’s advocate’ could help to combat bias and groupthink by challenging potentially false assumptions and emphasizing different perspectives.

Most 80% leaders agree that demographic diversity in the workforce is important and 90% believe that cognitive diversity is important for management. Leaders who value cognitive diversity in management are more positive about the impact of AI, the report finds. By viewing AI as another form of intelligence, similar to emotional, logical, or social intelligence, rather than a monolithic alternative to general human cognition, businesses can increase the range of cognitive diversity within their company.

Viewing AI in terms of “Multiplicity” – the idea that AI will take on a number of different forms to fulfil a number of applications is a positive and inclusive way of thinking. Although we may be impressed, even sometimes intimidated, by people with overwhelming amounts of one type of intelligence, we don’t suspect that they are intent of domination.

The report suggests that companies are focused on providing the tools to re-skill their workforces to work with AI. A notable 80% of respondents reported that they closely follow trends surrounding the adoption of AI tools within the workplace.

AI will enhance human collaboration

A related finding from the study is that AI can help the future workforce be more agile, curious and nimble. Introducing AI to work environments will change the skills that businesses require in their workforce because the way that people think will be just as important as the skills they have. This people-centric view will champion curiosity and experimentation as both as personal and organisational traits. As more time is freed up through the use of AI, people will have more opportunity to devote time to identifying new ways to add value. And with more time to spend with colleagues, people will build deeper relationships, resulting in stronger teams.

Along with creating new roles, enhancing cognitive diversity, and enabling workers to be more agile, AI also has the power to enhance human collaboration. There is a need to think beyond substituting AI for humans and instead imagine what humans and machines could create while working in partnership. Almost all (99%) of respondents in the report feel that AI allows teams to be more productive and efficient, while a 93% believe that AI has a positive impact on decision-making by enabling better, faster decisions. What’s more, over two-thirds (68%) confirmed that this increase in productivity can lead to an increase in market share and profits.

The report looks beyond the scare stories surrounding AI and explore the potential that it offers to businesses in the digital world. Far from being the ‘villian’ portrayed in popular culture, AI has the potential to benefit modern organisations in valuable ways. As well as enhancing customer experience and engagement, AI can help humans by automating tedious or repetitive tasks and also provides new justification for the need to expand diversity in teams. When the vast potential of AI is full understood and integrated into business strategies, it will spark positive change for people, businesses, and societies.

Download the full study here.

The new study will also be the focus of a panel session during DISRUPT SF 2018 on September 7th at 03.50pm PST. Watch the live stream here featuring visionary influencers in the field of Artificial Intelligence: Timnit Gebru (Google AI), Chris Ategeka (UCOT) and report co-author Ken Goldberg (UC Berkeley).

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What do business leaders say about AI and the future of work? https://www.tatacommunications.com/blog/2018/09/what-do-business-leaders-say-about-ai-and-the-future-of-work/ Thu, 06 Sep 2018 07:01:55 +0000 https://www.tatacommunications.com/blog/?p=5226 Tata Communications has published a study which rejects the science-fictional and sensational claims made of monolithic AI forms that will surpass and replace human intelligence. Based on the opinions of 120 global business leaders, Cognitive Diversity: AI and The Future of Work envisions a positive impact of AI on the future workplace. You can see some of the key findings below. To find out more about the future of AI in the workplace, watch our digital animation here.

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Tata Communications has published a study which rejects the science-fictional and sensational claims made of monolithic AI forms that will surpass and replace human intelligence.

Based on the opinions of 120 global business leaders, Cognitive Diversity: AI and The Future of Work envisions a positive impact of AI on the future workplace. You can see some of the key findings below.

To find out more about the future of AI in the workplace, watch our digital animation here.

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Will AI diversify human thinking or replace it? https://www.tatacommunications.com/blog/2018/09/will-ai-diversify-human-thinking-or-replace-it/ Thu, 06 Sep 2018 07:01:44 +0000 https://www.tatacommunications.com/blog/?p=5234  Fears of the impact AI may have on employment have made people focus keenly on the security of the past. When looking to the future, however, the outlook is brighter, as AI opens more doors than it closes. People have always had the distinctive ability to grow, and while it may take time to adjust, the road ahead is paved with ideas for a better future. AI will create the capacity for creativity and growth in the workplace by relieving humans of mundane tasks which distract them from adding genuine value. AI could be instrumental in enhancing decision making...

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Fears of the impact AI may have on employment have made people focus keenly on the security of the past. When looking to the future, however, the outlook is brighter, as AI opens more doors than it closes. People have always had the distinctive ability to grow, and while it may take time to adjust, the road ahead is paved with ideas for a better future.

AI will create the capacity for creativity and growth in the workplace by relieving humans of mundane tasks which distract them from adding genuine value. AI could be instrumental in enhancing decision making and has the potential to suggest the best and most cognitively diverse team for a project.

As business has become more diverse and multicultural, the requirements of communicating across multiple regions are challenging. AI can bridge this language barrier and even has the propensity to support teams by providing people with relevant information within seconds.

Tata Communications has published a study which rejects the science-fictional and sensational claims made of monolithic AI forms that will surpass and replace human intelligence. Based on the opinions of 120 global business leaders, Cognitive Diversity: AI and The Future of Work envisions a positive impact of AI on the future workplace.

Find out more about by watching the video above or checking out some of the key findings here.

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Three questions we need to ask about AI in the workplace https://www.tatacommunications.com/blog/2018/09/three-questions-we-need-to-ask-about-ai-in-the-workplace/ Mon, 03 Sep 2018 02:00:48 +0000 https://www.tatacommunications.com/blog/?p=5204 We have lived with the anxiety of the ‘other’ for hundreds of years. It’s a common fear that has haunted literature for centuries. One of the earliest explorations of this concept through the lens of science fiction is encapsulated in Mary Shelley’s Frankenstein, providing us with an early dystopian vision of a fearsome, intelligent being, formed out of inanimate matter by Dr Frankenstein. In a way, Mary Shelley also gave us one of the earliest examples of artificial intelligence (AI), which is still portrayed as an adversary force in popular culture. The anxiety elicited by Frankenstein’s monster lives on in...

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We have lived with the anxiety of the ‘other’ for hundreds of years. It’s a common fear that has haunted literature for centuries. One of the earliest explorations of this concept through the lens of science fiction is encapsulated in Mary Shelley’s Frankenstein, providing us with an early dystopian vision of a fearsome, intelligent being, formed out of inanimate matter by Dr Frankenstein.

In a way, Mary Shelley also gave us one of the earliest examples of artificial intelligence (AI), which is still portrayed as an adversary force in popular culture. The anxiety elicited by Frankenstein’s monster lives on in loose, modern retellings, from Blade Runner to Westworld and the hit UK serial drama, Humans. In fact, a film debuted at Sundance 2018 called Frankenstein AI – a monster made by many, a retelling that literally casts AI as the misunderstood creature.

The pity felt for Frankenstein’s monster is mirrored in modern adaptations. In Humans for example, the humanoid ‘synths’ are introduced to improve human quality of life, taking on undesirable and time-consuming jobs.

On a business and public sector level they are seen on the streets handing out newspapers, or sweeping the streets, while wealthier consumers enjoy household synths who wash their dishes. However, the humans treat their AI-enabled companions poorly and expect complete subservience, so when the synths begin to develop their own feelings and agendas, a dystopian power struggle ensues.

Back to life, back to reality

In what some have termed the post-truth era, the walls which separate fact and fiction are all but crumbling down. As Barack Obama stated during the annual Mandela lecture in South Africa, belief in an objective reality is fundamental to human existence and prosperity. And the reality is that AI isn’t out to get us.

In fact, AI is no scarier than any other form of human intelligence, be it emotional, logical or social intelligence. However, embedding AI into the workplace does raise questions from a business culture perspective.

So, here are the three questions I am most excited about finding answers to when it comes to the impact of introducing AI to the workplace.

1. If machines develop feelings, how will employers deal with them?

A common issue in popular AI stories is that we don’t value or respect synth ‘life’ in the same way that we do human life. If machines evolve to the point that they have feelings, how will we address their individual needs? Will the term human resources (HR) become outdated as it excludes the needs of “non-human employees”?

2. Will we need to pay humanoid machines?

In the same vein as the above question, how equal will synths be? There is a lot of concern about the inequality AI could inequality could foster by providing a presumably cheaper alternative to human employees. So, will businesses actually ‘pay’ their synth employees? If so, would it be a direct payment to the AI manufacturer, a government tax or would there be some way to reward the AI machine itself?

3. How would we track their progress?

How career-focused will machines be? Will they learn the concept of excelling at simpler tasks and earning further responsibility? Would a machine need a ‘line manager’ to assess it is performing and whether it deserves a promotion? If so, would its line manage be a human or another machine, like an outsourced arm of the manufacturer who could re-programme the AI and upgrade its ability.

Great power, great responsibility

These are but a few of the questions we would need to think about if the dystopian vision of Humans were to ever come true. While this, for me, is a fun way of looking at employee relations through a totally different lens, there is a serious takeaway from this.

Businesses, like humans, can use AI to improve almost anything and everything. It requires a clear strategy and an understanding that, to quote a very different work of fiction, Spiderman, “with great power comes great responsibility”.

My prediction is that AI will be as useful, predictable and inherently “good” as humans and businesses make it to be. In reality, it’s completely up to us.

 

Read more about preparing employees for the digital-first workplace here.

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China: Addressing the firewalls to your business – part 2 https://www.tatacommunications.com/blog/2018/08/china-addressing-the-firewalls-to-your-business-part-2/ Wed, 29 Aug 2018 01:00:21 +0000 https://www.tatacommunications.com/blog/?p=5182 In part one of this blog, I discussed China’s crackdown on security, which will affect foreign businesses connecting into the country. Despite the signs of a crackdown, China in fact still remains open for business. You just have to know how to enter the market by choosing the right partner to open up the potential, while staying compliant. The Ministry of Industry and Information Technology (MIIT) Chief Engineer Zhang Feng has said that these are unapproved VPN operators that are the targets of these regulations. He claimed that any company that intends to have cross border business in China with...

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In part one of this blog, I discussed China’s crackdown on security, which will affect foreign businesses connecting into the country.

Despite the signs of a crackdown, China in fact still remains open for business. You just have to know how to enter the market by choosing the right partner to open up the potential, while staying compliant.

The Ministry of Industry and Information Technology (MIIT) Chief Engineer Zhang Feng has said that these are unapproved VPN operators that are the targets of these regulations. He claimed that any company that intends to have cross border business in China with access to a VPN, would need to “set up a dedicated line or lease such a line or network legally from the telecommunications import and export bureau.”

Tata Communications has been offering MPLS VPN services in China to businesses since 2008. We have signed network-to-network interconnect (NNI) partnerships with several local Chinese providers such as China Entercom (China Enterprise Netcom Corporation Limited), China Telecom and CBCcom.

These partnerships have enabled us to expand our Global VPN service to China through an NNI agreement, allowing us to serve our many global multinational customers who require a single, scalable and reliable global VPN with deep reach into China, and of course, around the world.

Global experience matters

As a global digital infrastructure provider, we’re quite aware of the needs of businesses for reach into different markets with access to reliable infrastructure and services. We’ve been working with a number of local and global businesses, providing reach and access to our services in China, catering to customers like Formula 1®, Cargotec and others across geographies and sectors.

So while the talk of a VPN crackdown may weigh heavy on your mind, know that there are approved local and global partners you can work with to legitimately secure access into this fast growing market. It’s perfectly possible for your business to take advantage of the huge markets in China, while also staying compliant with the Chinese regulatory environment.

Find out more about how your business can make the most of the growth opportunities that China brings.

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China: Addressing the firewalls to your business – part 1 https://www.tatacommunications.com/blog/2018/08/china-addressing-the-firewalls-to-your-business-part-1/ Fri, 24 Aug 2018 01:00:40 +0000 https://www.tatacommunications.com/blog/?p=5184 China’s economy has witnessed one of the most remarkable growths in the last 30 years. It has been regarded as one of the world’s largest economies and a major engine for global growth. In 2017 alone, China produced $23.1 trillion in economic output according to World Factbook. At the World Economic Forum this year, Chinese President Xi Jinping’s top economic adviser, Vice Premier Liu He spoke about China’s intention to create opportunities for foreign companies under an economic model based on quality rather than breakneck growth, along with creating new measures to open up its markets this year. This has...

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China’s economy has witnessed one of the most remarkable growths in the last 30 years. It has been regarded as one of the world’s largest economies and a major engine for global growth. In 2017 alone, China produced $23.1 trillion in economic output according to World Factbook.

At the World Economic Forum this year, Chinese President Xi Jinping’s top economic adviser, Vice Premier Liu He spoke about China’s intention to create opportunities for foreign companies under an economic model based on quality rather than breakneck growth, along with creating new measures to open up its markets this year. This has no doubt been very encouraging and great news for anyone looking to leverage the market potential of China.

However, for companies to make the most of what the market has to offer, it’s imperative to understand China’s government policies and regulations.

As its economy grows, so does the wide net of policies the country casts on each industry, defining standards and regulations for both domestic and foreign organisations to follow.

These regulations can have a direct impact on a business’ decision to enter the market, often defining time to market and entry costs. Hence, it is critical that businesses are aware how best to address these regulations which could be perceived as limitations or blocks.

Take for example, ‘The Great Firewall of China’, which refers to the censorship and surveillance of internet usage in China. To have any sort of digital presence in the country, one must be aware of the regulations and solutions to conduct their business direct or through partners in the region.

Beyond the firewall

The latest news on the blogosphere is that China is beefing up its firewalls to stop internet users in the country and outside being able to use any Virtual Private Networks (VPNs). In the past, citizens have used VPNs to steer their way around the Great Firewall, but China will soon be cracking down on these networks.

This could be bad news for companies that rely on VPNs to do business in China. Global businesses in China tend to use VPNs to secure their company data or communicate with company headquarters. Enterprises that use Software Defined –Wide Area Network (SDWAN) might also be worried, as they could see a similar slowing down of services.

There’s a lot at stake, when you consider that China is aiming for a GDP growth of 6.5% this year, while analyst firms have forecast IPVPN revenue at around US$2.5bn.

In part two of this blog I will not only be looking at how businesses can deal with this policy change, but also use it as an opportunity.

Read about the recent security health check undertaken in Singapore here.

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Health check: Lessons from the recent Singapore data breach – part 2 https://www.tatacommunications.com/blog/2018/08/health-check-lessons-from-the-recent-singapore-data-breach-part-2/ Fri, 17 Aug 2018 01:00:26 +0000 https://www.tatacommunications.com/blog/?p=5175 In part one  of this blog I discussed the impact data breaches can have on businesses. Now I will address the ways businesses can tackle cyber-attacks proactively. The problem many organisations face is that their security operations centres are facing an eye-watering increase in unprocessed information. Enterprises typically have 50-100 security-related event source types generating hundreds of thousands of events per second. Manually reviewing every event log isn’t possible, making it difficult for security analysts to see the forest from the trees. Given the significant reputational and financial weight that comes with a data breach, organisations must find a way...

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In part one  of this blog I discussed the impact data breaches can have on businesses. Now I will address the ways businesses can tackle cyber-attacks proactively.

The problem many organisations face is that their security operations centres are facing an eye-watering increase in unprocessed information. Enterprises typically have 50-100 security-related event source types generating hundreds of thousands of events per second. Manually reviewing every event log isn’t possible, making it difficult for security analysts to see the forest from the trees.

Given the significant reputational and financial weight that comes with a data breach, organisations must find a way to effectively address cyber threats. One solution available to time and resource-strapped in-house security teams is a cloud-based Cloud Security Information and Event Management (SIEM) platform. While not every organisation has the budget capacity to create and manage their own SIEM system, or the highly-skilled staff to manage it, there are managed SIEM solutions which are scalable for your business.

The main benefits of a SIEM system is that you get a holistic view of your IT security in one system, collecting and logging all security-related events for analysis from a variety of agents, including routers, firewalls, servers and data bases.

Another consideration for businesses is choosing a suite of security solutions that can meet evolving business models. Technologies such as the Internet of Things (IoT) are on the rise, producing vast amounts of data and presenting numerous new entry points for hackers looking to attack the network. To remain secure from these threats, businesses need to ensure they invest in a stronger multi-level cloud security management strategy, so that the entire network is secure at every entry point.

Security professionals are also adapting their tools to meet the analysis needs of IoT, which generates a huge volume of data. Many advanced security solutions now leverage Artificial Intelligence (AI) in their solutions set, to speed up the accuracy and efficiency of their threat detection.

Like the PM, Mr. Lee said, “Cyber theft is a key risk when going digital. But we cannot stop the digital advance and must strive to build the most secure Smart Nation.” The best organisations can do, is be aware of the risks and work with security providers who can help predict, monitor and prevent cyber-attacks.

Clearly, attacks such as these have a hugely damaging effect on businesses. Organisations need to take stock of the cautionary tales and see investment in security as an investment in their future.

Read part one of this blog on how data breaches impact businesses here.

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Health check: Lessons from the recent Singapore data breach – part 1 https://www.tatacommunications.com/blog/2018/08/health-check-lessons-from-the-recent-singapore-data-breach-part-1/ Fri, 10 Aug 2018 01:00:26 +0000 https://www.tatacommunications.com/blog/?p=5159 Thanks to increased connectivity, data is fuelling our digital economy and creating new opportunities in a huge range of different areas such as agriculture, health and manufacturing to name a few. Data is valuable, which makes it an enticing commodity for legitimate and malicious parties alike. As technology becomes increasingly woven into the fabric of our lives, so too does the threat of cyber-attack. This new reality was recently highlighted when SingHealth, Singapore’s largest healthcare provider, became the victim of a large-scale cyber-attack. The breach resulted in criminals acquiring 1.5 million SingHealth patients’ non-medical personal data. 160,000 of those records...

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Thanks to increased connectivity, data is fuelling our digital economy and creating new opportunities in a huge range of different areas such as agriculture, health and manufacturing to name a few. Data is valuable, which makes it an enticing commodity for legitimate and malicious parties alike.

As technology becomes increasingly woven into the fabric of our lives, so too does the threat of cyber-attack. This new reality was recently highlighted when SingHealth, Singapore’s largest healthcare provider, became the victim of a large-scale cyber-attack. The breach resulted in criminals acquiring 1.5 million SingHealth patients’ non-medical personal data. 160,000 of those records contained sensitive information about the patients’ dispensed medicines’ records as well. According to government sources, this makes it the “most serious breach of personal data” recorded in Singapore’s history. It also highlights that no one is exempt from data theft, not even Singapore’s Prime Minister Lee Hsieng Loong, who was also targeted in the attack.

Confronting the cost of data breaches

According to Juniper Research, the cost of data breaches globally is expected to skyrocket to $2 trillion by 2019, highlighting their financial impact. They also affect the bottom line. Last week, Facebook published its Q2 financial results, prompting a $15bn drop in its share value in a single day, with many pointing to its recent data scandals as the trigger.

However, it’s not all doom and gloom. In many ways, this has been a watershed moment for cyber security, with consumers and businesses waking up to the importance of data security. 2018 kicked off with the launch of a “Global Centre for Cybersecurity” at the World Economic Forum in Davos. This year we also saw the General Data Protection Regulation (GDPR) come into enforcement in Europe in May. Globally, we are seeing a growing response to the cyber criminals, and a concerted effort to make organisations take responsibility for their customers’ data.

The SingHealth breach has also already triggered action among Singapore’s financial institutions. The Monetary Authority of Singapore (MAS) last week issued a directive to banks to ensure that they do not solely rely on the kind of information that was stolen during the breach such as name, phone number, address or date of birth.

While it’s great to see a growing response to data protection, businesses should be looking at their own processes and thinking about how they can evolve to address the fluid nature of cyber threats.

In part two of this blog I will discuss how businesses can address cyber-attacks at source.

Read our previous blog about the security challenges which face the IoT here.

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Are you not entertained? Enforcing the golden rule of sports https://www.tatacommunications.com/blog/2018/08/are-you-not-entertained-enforcing-the-golden-rule-of-sports/ Mon, 06 Aug 2018 02:00:42 +0000 https://www.tatacommunications.com/blog/?p=5153 One of the many things the 2018 FIFA World Cup will be remembered for is the role of VAR (video-assistant referee), which took centre stage in football’s most iconic festival for the first time. While it’s difficult to even remember the seamless introduction of Hawkeye into cricket (2001) and tennis (2002), whereas motorsports generally rely on retrospective penalties to preserve the live entertainment factor, VAR has been a different story and the question we must ask is why? Whether it’s the referees sat in their technical centre wearing their full official kits, players and coaches drawing imaginary television screens with...

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One of the many things the 2018 FIFA World Cup will be remembered for is the role of VAR (video-assistant referee), which took centre stage in football’s most iconic festival for the first time.

While it’s difficult to even remember the seamless introduction of Hawkeye into cricket (2001) and tennis (2002), whereas motorsports generally rely on retrospective penalties to preserve the live entertainment factor, VAR has been a different story and the question we must ask is why?

Whether it’s the referees sat in their technical centre wearing their full official kits, players and coaches drawing imaginary television screens with their hands, or the contentious penalty award in the final between France and Croatia, VAR added as much as it took away from the fan experience. There, however, lies the problem.

The golden rule

The integration of technology in football can neither be confusing, time-consuming, nor reduce the game’s beautiful simplicity. ESPN evangelised this view before the World Cup, criticising the time it took for VAR decisions to be reviewed and made.

While the primary introduction of VAR, as was the case with Hawkeye into cricket and tennis, is to improve the standard of refereeing, officiating and umpiring, the golden rule is to never negatively affect the entertainment of the spectacle.

The natural comparison of VAR confusion is the introduction of goal-line technology in football (2014), also powered by Hawkeye. When the entire ball crosses the goal-line, sensors trigger a wristband worn by the referee, alerting him or her to the fact that the ball has crossed the line and, therefore, a goal has been scored.

This removes confusion, even saving referees’ time as they no longer have to consult with their assistants or field the opinions of half a dozen players screaming that the ball did or didn’t cross the line. So, while VAR led to goals as referees awarded penalties retrospectively for incidents which would have previously gone unpunished, its impact on the live drama did not go unnoticed.

Cricket and tennis are obvious examples of how technologies can be integrated successfully to improve officiating. The rules of these sports make them highly conducive to technological assistance though. Hawkeye is able to show definitively whether a ball has crossed a line, hit a pad or been caught before it hit the ground. Furthermore, the nature of these sports is that they are naturally ‘stop-start’ and fans anticipate a pause in play when the ball goes dead.

The integration of technology into NFL and rugby has been more complicated and spread over a longer period. NFL integrated instant replays into the officiating process as far back as 1999, having experimented somewhat unsuccessfully with it throughout the 1980s. In rugby, the Television Match Official (TMO) has caused high-profile controversy in international competitions such as the Six Nations and Super Rugby, but its use is still widely accepted.

Speed of play

An interesting comparison for football and VAR is with a sport which is based on continuous action at high speed: motorsport.

There are plenty of rules and regulations when it comes to F1® and MotoGP™ – but unless the safety of a driver is potentially compromised – you can’t just stop a race. Penalties are therefore handed out retrospectively and argued about in the fallout of the race.

This is vital to ensuring you deliver a consistent live experience for fans. Some fans may leave the race track not even knowing that a driver received a time penalty, but if they walk away feeling exhilarated by the action and want to engage with sport further, that’s the most important thing.

Of course, for motorsports the challenge is balancing the thrill of the live action with maintaining the safety of its drivers. Sebastian Vettel’s five-second time penalty for colliding with Valterri Bottas in the French Grand Prix attracted criticism from multiple parties.

Lewis Hamilton and Mercedes’ non-executive chairman Niki Lauda described the penalty as inadequate while Vettel implied that such penalties make drivers feel as if they are “not allowed to race”.

While the rules are there to protect drivers and the integrity of the sport, motorsports such as F1® and MotoGP™ rely on their star drivers to push the boundaries of vehicle and track to engage fans. MotoGP™ riders, for example, start riding as early as five years old, which means the next generation of drivers who will entertain fans safely and professionally are in continuous development.

Listen to the crowd

A different approach is the one currently being deployed by F1®, which recently launched the first-ever crowd-sourcing competition in a global sport which will turn a fan’s idea from concept into reality.

The Tata Communications F1® Innovation Prize allows the sport to listen to real fans’ ideas about what data they would like to see during live broadcasts to create a better and more accessible viewing experience. This is an example of F1® and Tata Communications are putting the fans front and centre of the fundamental decision making that will evolve the sport.

With reference to the original discussion of VAR, it’s time that all sports found more centralised ways of listening to what the fans really want. With the integration of any new rules, technologies or format changes, there will always be friction if fans perceive that the quality or integrity of the spectacle is compromised in any way.

All sports tread this fine line between upholding the laws of the game while respecting its fundamental entertainment principles. For every purist who wants to see the letter of the law enforced at any cost, there is a casual fan who is not entertained.

Find out more about the F1® Innovation Prize here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Future of workforce: A tech driven roadmap https://www.tatacommunications.com/blog/2018/07/future-of-workforce-a-tech-driven-roadmap/ Tue, 31 Jul 2018 10:22:45 +0000 https://www.tatacommunications.com/blog/?p=5114 While many organisations have all the ingredients to grow smartly in the digital era, are they doing enough to nurture their biggest asset – their people? The global business landscape is undergoing a rapid paradigm shift. We’re living and operating in an era marked by new technologies such as Big Data & Analytics, Cloud, AI, IoT, Machine Learning, etc. which are disrupting markets and businesses, with a constant demand to innovate. In this new context, the success of an organisation’s digital transformation journey is not limited to technology adoption and innovation. A huge part of digital transformation is the people...

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While many organisations have all the ingredients to grow smartly in the digital era, are they doing enough to nurture their biggest asset – their people?

The global business landscape is undergoing a rapid paradigm shift. We’re living and operating in an era marked by new technologies such as Big Data & Analytics, Cloud, AI, IoT, Machine Learning, etc. which are disrupting markets and businesses, with a constant demand to innovate.

In this new context, the success of an organisation’s digital transformation journey is not limited to technology adoption and innovation. A huge part of digital transformation is the people who enable this very change. A winning digital strategy requires employees to have the right skill set to be agile and adaptive to ride the technology wave and ensure organisations are future ready.

One of the key reasons digital success eludes most organisations is a failure to recognise that employees are at the heart of this digital transformation. Smarter enterprises, on the other hand, relentlessly innovate by investing in talent through various learning and development programmes, embracing and encouraging diversity and ensuring all employees are digitally savvy.

It is important to recognise that the approach to talent management and retention cannot be the same as it was in the past. The nature of work is rapidly changing. These new digital technologies aren’t just disrupting markets and organisations, they’re creating new roles, augmenting existing ones and rendering others redundant.

There’s been a lot of debate around this but I subscribe to the technology as an enabler school of thought even it comes to people strategy and jobs. For example, consider AI. As per Gartner, while AI is predicted to impact 1.8 million jobs, it will also create 2.3 million jobs by 2020. This makes it all the more critical for organisations to train employees in new skills to not only avoid redundancy, but also to be able use AI or any other technologies for that matter, to their advantage and bring in a new layer of productivity and efficiency.

Technology isn’t the evil super villain we should be afraid of – we should leverage it to the best of our ability. AI augmentation, a combination of human and artificial intelligence, where both complement each other, is the new way forward.

Embracing innovation and risk taking, leaders of organisations need to be the change agents, fostering a culture of continual learning and improvement. It’s all about creating the right culture where employees can function as an empowered unit working in sync with the organisation to make the most of information systems, talent, cross functional partnerships and changing career definitions. This needs to be balanced through employee wellness programmes, inclusiveness and flexibility at the workplace. This isn’t just a millennial wish-list anymore. They’re critical business imperatives that provide employees a healthy work-life balance with direct impact on organisational productivity.

Organisations that are willing to enable this journey to learn will be empowered to anticipate future demands along with addressing current skill shortages. Having said that, it is equally important to acknowledge that the responsibility for upskilling rests as much on the employees as it does on the organisations.

The occupational shifts in the years ahead will be critical to augment digital transformation across industries. By one popular estimate, 65% of children entering primary school today will be working in job roles that don’t yet exist. Therefore, it is imperative to anticipate and prepare for future skills, such that man and machine can work side-by-side to stay relevant through this transformative journey.

 

Read more about the digital-first workforce here.

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Internet that fits your business – part 2 https://www.tatacommunications.com/blog/2018/07/internet-that-fits-your-business-part-2/ Fri, 27 Jul 2018 15:20:03 +0000 https://www.tatacommunications.com/blog/?p=5106 In my previous blog, I discussed how the Internet has transformed the lives of four billion people. IT decision makers are today impatiently injecting new technologies and radical thinking across their business to transform operations and enable the pursuit of new revenue streams. From automation to sustainability, businesses are adapting to a whole new wave of consumer preferences. IT leaders’ jobs are changing too: a Gartner survey shows that 95% of CIOs expect their role to change due to digitisation. One example of how digital platforms are paving the way for new disruptive business models is the Amazon, Berkshire Hathaway...

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In my previous blog, I discussed how the Internet has transformed the lives of four billion people.

IT decision makers are today impatiently injecting new technologies and radical thinking across their business to transform operations and enable the pursuit of new revenue streams. From automation to sustainability, businesses are adapting to a whole new wave of consumer preferences.

IT leaders’ jobs are changing too: a Gartner survey shows that 95% of CIOs expect their role to change due to digitisation.

One example of how digital platforms are paving the way for new disruptive business models is the Amazon, Berkshire Hathaway and JPMorgan Chase joint venture with a focus on using technology to offer their employees and their families “simplified, high-quality and transparent healthcare at a reasonable cost”.

Similarly, Songdo, South Korea – dubbed the smartest of all smart cities in the world because of the way in which it has been built from the ground up using the latest technology innovations – is helping improve all aspects of citizens’ lives.

Furthermore, Starhub is reinventing its business with a destination website that brings together groups of Facebook friends for the exchange of tickets to concerts and sports events, for example. The Internet is at the heart of all these digital disruptions.

Find your fit

As every business becomes a “digital business”, the role of and need for the Internet grows larger by the minute. At the same time, IT decision makers’ insatiable appetite to roll out organisation-wide digital transformation programmes is leading to increasing IT complexity as well as new data sources, new business models, and new cyber threats.

Enterprises are becoming more and more reliant on cloud applications and facing challenges of delivering delightful customer experiences across a diverse mix of legacy infrastructure, private and public clouds of Amazon, Microsoft, Google, Salesforce, to name a few. All of this puts the enterprise network in the spotlight. Is it able to cope with the demands of the business in this cloud-powered, digital age?

Simply put, the survival of your business depends on Internet-enabled digital transformation, anticipating what’s next and how your customers’ desires and demands might evolve in the future. No matter which industry you are in, and no matter what your business model is – you need the foundations of a strong, reliable Internet that fits your business.

Without a robust, reliable network infrastructure underpinning your digital business, you can’t compete. Like the VHS tape or the floppy disk of the nineties, your business could even become obsolete.

Read part one of Internet that fits your business in our previous blog here.

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Internet that fits your business – part 1 https://www.tatacommunications.com/blog/2018/07/internet-that-fits-your-business-part-1/ Mon, 23 Jul 2018 01:00:30 +0000 https://www.tatacommunications.com/blog/?p=5080 At the risk of sounding like I am nearing retirement age (ahem, I still have some 30 years to go!), when I got my first job in the late nineties in Uttar Pradesh in India, we depended on hard copies and floppy disks for all our work. Catching up on my favourite TV show meant recording it with my trusted VHS player. Then, in the early 2000s, the Internet and cloud computing started to emerge to improve productivity – but still my colleagues and I would take care of most of our tasks in the office. We could hardly afford...

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At the risk of sounding like I am nearing retirement age (ahem, I still have some 30 years to go!), when I got my first job in the late nineties in Uttar Pradesh in India, we depended on hard copies and floppy disks for all our work. Catching up on my favourite TV show meant recording it with my trusted VHS player.

Then, in the early 2000s, the Internet and cloud computing started to emerge to improve productivity – but still my colleagues and I would take care of most of our tasks in the office. We could hardly afford leased lines for Internet connectivity at home back then.

All those years later, the Internet has come a long way. We’re not bound by a physical office to work; we have access to superfast connectivity anywhere, on any device; we are able to access the company network anywhere, anytime; and binging on Game of Thrones had become my favourite pastime.

Connecting four billion people around the world

Think about how easy it is today to not just stream your favourite TV show but also get information on traffic jams or the latest online shopping deals, or pay bills on your smartphone. How easily you’re able to track how many steps you’ve taken today and watch what you eat with your health wearables. Or, how easily you can send that urgent email or move the deal in the pipeline while waiting to board a flight thousands of miles away from the office.

All this is made feasible by one thing: the Internet.  It connects around four billion people around the world, and like with water and electricity, most of us who are lucky enough to have 24/7 access to it, tend to take it for granted.

The numbers speak for themselves: did you know that every minute, there are 3.7 million searches done on Google, 4.3 million videos watched on YouTube, 38 million messages sent on WhatsApp, and 266,000 hours of movies watched on Netflix?

It’s incredible how crucial the Internet has become for people, business and society as a whole, transforming the global economy into a digital ecosystem.

For global enterprises – from airlines and banks to manufacturers and retailers – the Internet has changed old industries beyond recognition, disrupting traditional business models, and opening up new opportunities for growth. In my next blog, I will discuss how the Internet is making every business a “digital business”.

Read about how digital transformation has unleashed India’s mega economy here.

 

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World Emoji Day and people’s changing communication habits https://www.tatacommunications.com/blog/2018/07/world-emoji-day-and-peoples-changing-communication-habits/ Tue, 17 Jul 2018 11:41:46 +0000 https://www.tatacommunications.com/blog/?p=5088 They say a picture is worth a thousand words. This may be why users the world over have embraced emojis with such enthusiasm. If you’re guilty of punctuating your texts and instant messages with emojis, you’re not alone. According to a study by Swyft Media, 74 per cent of people in the US regularly use emojis in their communication, using an average of 96 emojis every day. Since they were first invented in Japan in the 1990s, emojis have been ubiquitous in our written communication with friends, family and increasingly in the workplace. Emojis have gone beyond a millennial messaging...

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They say a picture is worth a thousand words. This may be why users the world over have embraced emojis with such enthusiasm. If you’re guilty of punctuating your texts and instant messages with emojis, you’re not alone. According to a study by Swyft Media, 74 per cent of people in the US regularly use emojis in their communication, using an average of 96 emojis every day.

Since they were first invented in Japan in the 1990s, emojis have been ubiquitous in our written communication with friends, family and increasingly in the workplace. Emojis have gone beyond a millennial messaging fad and they’re considered by many the first language born of the digital age.

As companies adapt to attract the new generation of workers, they are exploring new methods of workplace communication such as Slack, Skype for Business, Skype Teams and Cisco WebEx Teams, which have emojis at the heart of their platforms. Emojis have changed the way that we communicate in our personal lives, but they are also central to how we build our work relationships and create a culture fitting of the millennial workforce.

The psychology of emojis

Emotional contagion and mimicry are core to how we show empathy and build relationships. Typically, online we don’t have the ability to have this interaction, but according to research, when we look at a smiling emoji online, it activates the same parts of our brain that it would if we were looking at a real human face. It can trigger a change in mood and we sometimes even alter our facial expressions to match the emotion of the emoji. The ability to develop deeper relationships with people who we don’t regularly meet with is especially valuable for individuals who work remotely, or work with colleagues who are situated in various corners of the globe.

There has long been a debate about the use of emojis in the workplace, but as a new generation of workers begin defining their company culture, we are seeing a shift away from the view that smiley emojis ‘imply incompetence’, for example.

There are also some defined benefits of diversifying your communication through emoji use, and evidence that emojis improve collaboration as early as the mid-90s. Researchers from the New Mexico State University conducted a study in 1996 in which the gave two groups of 12 a task to solve together, communicating via computers. One had the option to use emoticons, or emojis, the other was left with text only. The experiment found that 10 of the 12 participants chose to use emoticons when offered and overall that group enjoyed the process more than the non-emoticon team.

Many of the popular co-working tools on the market offer a range of emojis to enable employees to express themselves. Slack, for example, allows you to ‘react’ to posts by your colleagues with a huge range of emojis, and even gives you the capability to create and upload new emojis for your team, while Skype and Skype Teams also include a range of emojis.

To GIFinity and beyond

The way we communicate at work continues to evolve to adapt to our changing workplace behaviour. For example, our increased connectivity has led us to carrying our work and personal lives with us wherever we go through our mobile. Today, many workers maintain communication with their colleagues and clients through messaging applications such as WhatsApp and WeChat outside of the office.

As we look ahead, it will be interesting to see how other forms of colloquial media, such as GIFs and memes permeate the workplace and change our communication habits. But for now, if one thing is for certain it’s that the emoji continues to be king.

Read more about the impact of new media on businesses here.

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Broadcasting the new way with remote production https://www.tatacommunications.com/blog/2018/07/broadcasting-the-new-way-with-remote-production/ Mon, 16 Jul 2018 02:00:00 +0000 https://www.tatacommunications.com/blog/?p=5064 When it comes to engaging audiences in a fast-paced digital world, there is no alternative to live content. But creating high-quality content through traditional OB (outside broadcasting) methods is getting more and more restrictive, and requires a lot of investment. For example, recent reports indicate that the global media rights market is valued at $47 Bn. To add to this, broadcasters end up spending an additional 10% of the amount invested in media rights, on content production and distribution. Remote production is proving to be the answer to this challenge, redefining the traditional model of broadcast operations. It allows broadcasters...

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When it comes to engaging audiences in a fast-paced digital world, there is no alternative to live content. But creating high-quality content through traditional OB (outside broadcasting) methods is getting more and more restrictive, and requires a lot of investment. For example, recent reports indicate that the global media rights market is valued at $47 Bn. To add to this, broadcasters end up spending an additional 10% of the amount invested in media rights, on content production and distribution.

Remote production is proving to be the answer to this challenge, redefining the traditional model of broadcast operations. It allows broadcasters to produce content efficiently given the availability of cutting-edge equipment, highly skilled resources and global fibre connectivity. Today, many broadcasters across the world are embracing remote production to deliver live events, especially in sports.

As a part of the media services team at Tata Communications and an avid sports follower, I have realised that there are many similarities between a remote production operation and a team sport like cricket. Growing up in India, I have been a big fan of cricket, and I can vividly remember watching the world cup matches on the telly with my family and friends. But the recently concluded 2018 IPL season holds a very special place in my mind, because my team played a central role in enabling remote production of the tournament for Star India.

In fact, IPL 2018 marked the first time that a sports spectacle of this magnitude had been produced remotely from start to finish. It has given me a new insight into the game I have loved and followed for decades.

In my opinion, cricket has never been just a game of superior talent. It requires players to have a detailed understanding of each other’s games too. That’s why there are a few parallels that can be drawn between remote production and cricket.

The right combination can unlock maximum potential

Any championship journey in cricket begins much before the tournament starts. Every team has to find the right set of players that can complement each other and take their game to the next level. It’s no wonder that team selections attract so much attention, media frenzy and debate.

In a similar fashion, broadcasters begin their preparation way prior to the event. It all starts with broadcasters scouting for new partners who will be able to support their remote production operations, by bringing in a new degree of efficiency. A key requirement is the ability to seamlessly transfer live raw content from multiple event location(s) to the broadcaster’s central studio. Choosing the right partner is critical, as making the wrong decision could jeopardise the viewing experience for millions of fans.

Practice makes perfect

Countless hours of gruelling practice is a critical ingredient in winning any prestigious championship like the IPL. In the nets, players develop an insight into the mind of their teammates, such as which ball the bowler is going to bowl next, what the right field placement should be, and where the next shot will be played. The ability to foresee such aspects can really come in handy on the day of the big game.

Similarly, in a remote production operation, the broadcasters and the technology provider come together to draw up their game plans much before the event. To ensure everything goes to plan, they do multiple practice runs together, set up a robust operational framework to mitigate unanticipated challenges, and plan backups for critical situations like outages during the broadcast.

Pre-game jitters are not just for players

Every cricketer feels the heat as the anticipation builds in the run-up to a big match, especially for a significant event like the IPL games. There would be a lot of questions in one’s mind about how things will play out on D-day – and in some cases this anxiety even brings out the best in the players.

Just before a live event, the buzz in the broadcast studio reaches elevated levels. Both the broadcasting teams (at the venue and back in the studio) and the technology partner can feel the tension rise. They’ve worked hard together to ensure that the action is perfectly captured, seamlessly transferred and delivered for instant editing back in the central studio. However, in such high-pressure situations, it is only natural that one’s natural instincts come into play. This can be healthy for both the teams, as it helps in keeping them alert – but it’s important to but these emotions aside to be able to deliver a world-class performance.

It’s time to go LIVE

As the crowds fill the stadium, the excitement is palpable. As the players walk onto the ground, the noise and the roar of the crowd gives goosebumps to everyone, including those tuned in to the action thousands of miles away. In India, cricket is traditionally watched with friends, family or even with a group of absolute strangers watching the action on TVs that are on display, at a showrooms’ show window.

However, for broadcasting teams and their technology providers, the action has already begun the moment the camera goes live – with the pre-game analysis, the toss, pitch report and the weather report. This is finally the moment of truth, with the two teams working together seamlessly in the operations room like a well-coordinated symphony. As the broadcast is in progress, both sides are continually evaluating multiple parameters, communicating with each other and looking out for any glitches that might occur.

It’s not over even when it’s over

As the teams get back into the dressing room, there is much to talk about. The post-event de-brief includes a deep dive into how the players performed, whether the match went as planned, and what needs to be done to improve performance for the next match.

In the same way, back in the central studio, the broadcaster and technology partner teams are busy analysing what went well and what could be improved.

The real success in a highly competitive tournament like the IPL is when players lift their team’s game up to the next level – and it’s exactly the same in the remote production operation of a live event.

 

Read about the impact broadcasting has on global sports events like the World Cup here.

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Poacher turns gamekeeper in publishing’s digital revolution https://www.tatacommunications.com/blog/2018/07/poacher-turns-gamekeeper-in-publishings-digital-revolution/ Thu, 12 Jul 2018 01:00:58 +0000 https://www.tatacommunications.com/blog/?p=5047 The digital revolution has transformed the world of publishing beyond all recognition. A combination of factors including new technologies and changing reader expectations has led to an incredibly challenging media landscape where legacy titles must adapt or risk disappearing altogether. Traditional magazines and newspapers have seen a decline in advertising revenues, but this is offset by increasing investment in digital media. Dennis Publishing is an example of a company which has recognised a growth opportunity through digitisation of its content, investing heavily in its online footprint and adopting an online and mobile-first strategy. As business models expand and evolve, a...

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The digital revolution has transformed the world of publishing beyond all recognition. A combination of factors including new technologies and changing reader expectations has led to an incredibly challenging media landscape where legacy titles must adapt or risk disappearing altogether.

Traditional magazines and newspapers have seen a decline in advertising revenues, but this is offset by increasing investment in digital media. Dennis Publishing is an example of a company which has recognised a growth opportunity through digitisation of its content, investing heavily in its online footprint and adopting an online and mobile-first strategy.

As business models expand and evolve, a number of digital trends have shaped the new wave of media companies. Social media and the increased customer engagement that goes with it, along with a growing demand for live video content and higher quality picture formats have put commercial publishers under more pressure to deliver to their audiences.

Cisco data shows that by 2021 all IP traffic will be video, a trend which is partly driven by marketers, with Google research showing that almost 50% of Internet users seek out videos related to a product or service before visiting a store.

What’s more, in the era of ‘fake news’ and increasingly stringent data privacy regulations, publishers must work extra hard to build audiences and maintain trust. However, ageing IT and network infrastructure can get in the way. That’s why forward-thinking publishing firms need comprehensive network infrastructure to thrive in the data-driven world.

Building a global media platform

In order to meet the demands of the current media landscape, VICE Media formed a partnership with Tata Communications that enables its international editors to work together as if they were in the same room, seamlessly delivering media content to a global audience.

VICE includes both broadcast and OTT channels including VICE News as well as specialist verticals such as music-based Noisey, tech site Motherboard and women’s interest channel Broadly. VICE titles are aimed primarily at younger markets, with an emphasis on video and ‘snackable’ content. Delivering content in easy-to-digest formats is paramount in an era where time is a consumers’ most precious commodity, and this is an insight which VICE proactively addresses.

As part of the partnership, we provide VICE with a cloud-based media platform for global media asset management, storage, content contribution and distribution. This enables the company to capture content anywhere in the world and quickly make it available to editors in production centres in New York City, Los Angeles, Washington DC, Toronto and London. The platform allows the seamless transfer of video with speeds of up to 10Gbps — a crucial element in helping VICE to deliver timely content to its digital-savvy audience. What’s more, VICE Media’s media asset management and file acceleration tools have been integrated into the bespoke platform.

Security and storage

Security is paramount for any modern media company, and more often than not, these businesses store their data and applications in the cloud. In VICE’s case, the use of private cloud storage helps the company’s remote teams to collaborate more easily while ensuring that all media files, including HD and 4K videos, are kept safe. These files are replicated in multiple private cloud locations around the world, serving as a reliable backup.

The use of private cloud is also important when it comes to protecting user data. The introduction of the General Data Protection Regulation (GDPR), which came into effect on 25th May, 2018, requires media companies to store any personally identifiable information securely and to ensure customers know exactly how it will be used.  In order to ensure secure storage of both media files and customer data, a reliable end-to-end network infrastructure is vital.

What’s next?

The world of publishing will continue to change in the coming months and years as media firms experiment with new business models, and abandon less successful ideas. Video and mobile streaming is set to continue to grow in popularity, especially when 5G begins to rollout, which will enable faster streaming of data-heavy video with low latency.

We’ll also see more blurring of the boundaries between traditional publishers and new media companies, while other companies, such as social media firms, become publishers in their own right.

These new platforms will enable more immersive experiences, such as interactive articles, that make use of technologies such as Virtual Reality (VR) and Augmented Reality (AR). Publishing companies must continue to evolve, and invest in comprehensive media platforms in order to seamlessly deliver the best content in a timely way. Those that don’t could well be left behind.

 

Read more about how digital transformation is empowering businesses here.

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Powering India’s digital ambition through policy and tech innovation https://www.tatacommunications.com/blog/2018/07/powering-indias-digital-ambition-through-policy-and-tech-innovation/ Mon, 09 Jul 2018 02:00:46 +0000 https://www.tatacommunications.com/blog/?p=5039 Today, India is the fastest-growing economy in the world, with GDP rising by 7.2% in 2018 and a predicted 7.4% in 2019. The economic growth of India over the past decade has been truly an inspiring story – driven by the combined role of economic, political, societal and cultural factors which have shaped India’s own unique growth experience. Some of the strongest pillars of this growth have been the communications and technology sectors. India’s digital infrastructure is coming to life with a combination of policy and technological innovation. Initiatives like Make in India, Goods and Service Tax (GST) and Unique Identification Authority (UID)...

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Today, India is the fastest-growing economy in the world, with GDP rising by 7.2% in 2018 and a predicted 7.4% in 2019.

The economic growth of India over the past decade has been truly an inspiring story – driven by the combined role of economic, political, societal and cultural factors which have shaped India’s own unique growth experience. Some of the strongest pillars of this growth have been the communications and technology sectors.

India’s digital infrastructure is coming to life with a combination of policy and technological innovation. Initiatives like Make in India, Goods and Service Tax (GST) and Unique Identification Authority (UID) are ambitious first steps towards realising a connected ecosystem for billions in India.

The success of our Digital India and Smart Cities Plan, is an example of how the national campaign for technological progress is backed by the central government as well as led by private enterprises who are driving this growth and leveraging new technologies and innovation.

For example, consider this: The smart street lighting market in India is estimated to grow at a CAGR of 42.2% during the period of 2016-2022. One of the key reasons for this growth is the government’s mission to reduce the country’s carbon footprint. This year, Tata Communications has implemented India’s largest deployment of smart streetlights for Jamshedpur Utilities and Services Co. Ltd. (JUSCO). Through partnerships and by building ecosystems in this manner, organisations can pave the way for a new wave of collaboration between government and businesses backed by technology to transform the nation and to meet the country’s digitisation goals.

This shift is prevalent across the board – organisations across sectors are beginning to embrace new forms of digital technologies to remain relevant in the new normal.

In this mix, technologies such as IoT, Artificial Intelligence and Big Data are well paced to act as the next wave of growth drivers. Industries and businesses need trusted partners who can help enable them in their digital journey, by converting the potential of these technologies into business enablers.

While the process may require a fundamental recalibration, the upside is immense – such technologies can empower organisations to expand seamlessly into global markets, enhance customer experience, protect themselves against business risks and drastically optimise spends against technology infrastructure – further enabling Indian companies to thrive in a highly competitive global market.

And it isn’t a pipe dream, or a fanciful vision of the future through tech-tinted glasses. Digital transformation by companies can contribute $154 billion to India’s GDP by 2021. In fact, the government is supporting this growth and transformation, having just approved INR 5000cr for promoting 12 key ‘champion sectors’ in services which include both the communications and IT sectors.

This shift alone will increase the country’s growth rate by 1% year on year ­– powered by the technological shifts the communications and technology sectors have brought to bear.

The seeds have been sown, and the first harvests are being reaped. As a result, India has already established a globally recognised smart cities programme, financial inclusion projects (such as Jan Dhan), the universal biometric identification system (Aadhaar) and witnessed a dizzying rise in smartphone penetration.

India is not only embracing technology and this digital revolution but accelerating digital disruption at break-neck-speed. This combination of progressive policies and organisations harnessing technology will provide the impetus for growth for not just Digital India – but the blueprint of India over the next 50 years. The opportunity in India has never been more exciting.

Read more about unleashing India’s mega economy here.

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Using the power of technology to safeguard the future of motorsports https://www.tatacommunications.com/blog/2018/06/using-the-power-of-technology-to-safeguard-the-future-of-motorsports/ Mon, 25 Jun 2018 14:02:05 +0000 https://www.tatacommunications.com/blog/?p=4995 Technology innovation is enabling a new future across the entire ecosystem of motorsports. It is driven by a relentless pace of change in how fans want to watch and immerse themselves in the action at home, on the move, and around the racetrack. While car manufacturers are making the cars greener and faster to match their increasingly discerning customers’ expectations, technology companies like Tata Communications help safeguard the future of motorsports in four different areas: keeping fans engaged; enabling rights holders to enhance their profitability; allowing media companies and broadcasters to create more content; and improving the appeal of motorsports...

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Technology innovation is enabling a new future across the entire ecosystem of motorsports. It is driven by a relentless pace of change in how fans want to watch and immerse themselves in the action at home, on the move, and around the racetrack.

While car manufacturers are making the cars greener and faster to match their increasingly discerning customers’ expectations, technology companies like Tata Communications help safeguard the future of motorsports in four different areas: keeping fans engaged; enabling rights holders to enhance their profitability; allowing media companies and broadcasters to create more content; and improving the appeal of motorsports for venues.

Rediscovering motorsports’ common touch

At present, motorsports are seen by many as an exclusive and inaccessible world. As a hobby – compared to other sports like cricket, football or tennis – it has high barriers to entry due to the cost of equipment and track time, as well as the time demands for would-be professionals. It can take years before drivers begin earning prize money and only a tiny percentage of boys and girls who ride karts make it to the very top.

Some commentators believe that this air of exclusivity has a detrimental effect on participation in motorsports – whether it’s a lack of people dreaming about becoming F1 drivers or dwindling TV audiences – which has a knock-on effect that can hurt the entire commercial value chain, from rights holders and broadcasters to the venues.

Motorsports such as F1, MotoGP and Formula E are predicated on the thrill of the man versus machine spectacle. Only the very best drivers will ever compete in those most exhilarating of circumstances, let alone stand on the podium. However, there is an opportunity for motorsports of all kinds to attract audiences from broader socio-economic backgrounds as well as age groups.

Looking at the relationship between the motoring industry and motoring TV shows, the popularity of programmes such as Top Gear and The Grand Tour are examples of how to make the inaccessible accessible to viewers. The average car show viewer is unlikely to buy a supercar at any point in their life, yet they still tune to in to watch their favourite celebrities drift them around an abandoned race track or a country road. It’s because it is relatable and removes the veil of what would be an otherwise exclusive market for the majority of people.

 Opening up new broadcasting opportunities

While Top Gear and The Grand Tour have made supercars relatable, there is also an opportunity to make motorsports more locally relevant for fans – and generate new revenue streams for rights holders and broadcasters in the process. The 2018 Indian Premier League twenty20 tournament – the first for Star India since it acquired the global media rights for USD $2.55 billion – consisted of 60 matches taking place over 50 days. What made the tournament different from global motorsports is that each fixture featured local adverts targeted at audiences in different regions, as well as local commentary and other compelling content in six languages to complement the action on the pitch.

This highly targeted, customised approach – which relies on the latest innovations in remote production, underpinned by superfast connectivity and cloud-based video distribution – is focused on enabling the rights holder and the broadcasters to maximise their investment in the sport, through every event and in each region.

However, one of the advantages of productions like Top Gear and The Grand Tour have over live sports broadcasts is that they are purpose-built for TV. The first season of The Grand Tour had an average production budget of around $3.05m an episode and its iconic test track scenes take an entire day of filming – all for a few minutes of broadcast content.

You might think that the spectacle of a live sport is so pure and unfiltered, so if for any reason a race lacks competition or drama, the thrill of the motorsports spectacle on TV will suffer. CNN is proving the contrary. It’s a great example of a broadcaster that has embraced the opportunities to generate captivating content and new revenue streams from the world of F1 without being an official F1 broadcaster. Instead, its F1 series The Circuit capitalise on the appeal of the big personalities and global brands’ investment in the sport. However, it can be a huge challenge from a technical and logistical perspective for broadcasters like CNN to grab their share of the F1 action in this way behind the scenes of each Grand Prix. That is why more and more content creators are turning to the latest advancements in ultra-lean video production technology to enable them to develop and distributes a wealth of engaging, high-quality motorsports content for global online audiences with speed and agility.

Creating more immersive viewing experiences

We are also witnessing a surge in immersive technologies that can bring the thrill of the trackside experience and the pit lane – as well as the personalities and stars involved in motorsports – to fans all over the world. It’s about bringing viewers closer to the action than ever before and making every corner, every close shave and every windy straight more immersive. An example of such innovation is Tata Communications’ successful demonstration of its 360-degree live video concept at the 2017 Singapore F1 Grand Prix. The trial put viewers right in the heart of the action, and it showed how fans could be given greater control than ever to choose how they want to watch and engage with F1 – jumping on-board Lewis’ car, or seeing up-close as his engineering team strategizes in the pit lane.

Motorsports can also learn from other sports experimenting with new ways of growing their audiences commercially, geographically and demographically though more immersive and engaging content. When it comes to social media, a number of major US sports organisations including NFL, MLB and NHL have experimented with Twitter live streams, and the Facebook Watch video platform now enables US users to watch live events in a community setting. The array of content motorsports can draw on, whether it’s racing clips, under the bonnet features, data stories or interviews with the people involved with and behind the scenes, makes social media a bountiful avenue to explore.

If you build it, they will come

In the age of social media, virtual reality and online streaming, it is easy to forget that ultimately what all motorsports depend on is getting people to buy tickets to see the racing action live. This is where technology can play a role too, boosting the profitability of events for venues, rights holders and sponsors. There are a range of new experiences that ubiquitous trackside connectivity could enable for fans, as local services both at the circuit and outside it could be integrated into a bespoke fan app, including maps, information on parking, restaurants, and so on. Fans could also use it to easily carry out mobile payments for food and merchandise at the circuit, making the whole race experience more seamless.

But that’s just the start. With the network as the foundation, there could be the Internet of Things sensors worn by the fans on a wristband, or placed on beacons throughout the venue. These could be used to power up location-based experiences such as augmented reality avatars of the drivers or riders during key race moments.

All in all, it’s an exciting time for motorsports, with technology now the gateway to progress. Liberty Media is leading F1’s digital transformation and Formula E is attracting participation from car giants such as Tata Communications’ sister company Jaguar Land Rover, which sees electric cars as a fundamental part of its business strategy.

Given the world of opportunity that technology innovation can bring to make motorsports more accessible and open up new revenue opportunities for rights holders, broadcasters, sponsors as well as venues, I have no doubt that the future is bright for this whole ecosystem.

Read more about innovations in motorsports in our previous blog here.

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FIFA World Cup 2026: it’s a bidding process of two halves https://www.tatacommunications.com/blog/2018/06/fifa-world-cup-2026-its-a-bidding-process-of-two-halves/ Tue, 12 Jun 2018 14:57:51 +0000 https://www.tatacommunications.com/blog/?p=5002 The FIFA World Cup is the biggest single sporting event on the planet in terms of viewership. Figures from Kantar Media on behalf of FIFA estimated that the 2014 tournament in Brazil reached 3.2bn viewers over four weeks – with one billion tuning in to watch the final match between Argentina and Germany. Hosting the World Cup is, therefore, one of the most sought-after honours in the football world, and shortly before this year’s competition kicks off in Russia, a decision will be reached as to which nation or group of nations will host the World Cup in 2026. On...

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The FIFA World Cup is the biggest single sporting event on the planet in terms of viewership. Figures from Kantar Media on behalf of FIFA estimated that the 2014 tournament in Brazil reached 3.2bn viewers over four weeks – with one billion tuning in to watch the final match between Argentina and Germany.

Hosting the World Cup is, therefore, one of the most sought-after honours in the football world, and shortly before this year’s competition kicks off in Russia, a decision will be reached as to which nation or group of nations will host the World Cup in 2026.

On the table for 2026, there are two serious bids with a contrasting set of pros and cons: a joint-super-bid made up of USA, Canada and Mexico versus the solo act of Morocco. In this article, we’ll examine why this decision is tougher than it may seem to the untrained eye and the role technology may play in how we watch World Cup 2026, wherever it may be.

Romance or finance?

World Cup bidding is a complex game, but while scepticism understandably exists in light of previous instances of alleged bribery and corruption, the decision is largely democratic. All 211 football associations affiliated with FIFA have one vote regardless of size or budget.

So, as well as making a bid which is commercially lucrative for FIFA and football, bidding nations must convince as many countries as possible to vote for their right to host the tournament.

FIFA generates approximately 90 per cent of its revenue from the sale of television, marketing, hospitality and licensing rights for the FIFA World Cup. From a global perspective, you could say that the World Cup funds world football.

This money is used to finance other international tournaments, and FIFA states that almost 72% of expenditure flows back into football development in the form of financial support, development programmes and funding competitions.

So, while World Cup bids can be based on romantic sentiments, such as Uruguay hosting a centenary 2030 tournament in conjunction with Argentina and Paraguay having held the first ever competition in 1930, the bid has to be commercially and financially lucrative.

Furthermore, given the recently announced decision to expand the 2026 World Cup to 48 teams from the current 32, bidding hosts need to have the infrastructure and facilities in place to host 40 national teams as well as the travelling circus which surrounds such a widely broadcast event.

With this context in mind, it may be surprising to some people that there is even an argument over whether the 2026 World Cup should be held in North America (USA, Canada and Mexico) or Morocco.

David versus Goliath?

From an infrastructure and sporting facilities perspective, the North American bid is made up of three absolute super-powers. The proposed 23 host cities boast enough world-class sports stadiums to host two or three tournaments in one summer.

The commercial benefits of a North American World Cup are also mouth-watering. Football is Mexico’s number one national sport, and while “soccer” is still a fast-growing alternative rather than an established cornerstone of a US-Canadian sports diet, its potential market value is colossal.

Stats from a recent Gallup survey show that soccer, the USA’s fastest-growing sport in terms of popularity, is likely to soon surpass baseball as the nation’s third favourite sport behind American football and basketball. Meanwhile, Canadian Major League Soccer (MLS) clubs such as Toronto FC, Vancouver Whitecaps and Montreal Impact are indicative of the growing enthusiasm for soccer across the board in North America.

As well as its sporting might, it would be remiss to overlook the lobbying power of the North American bid with President Trump attempting to exert pressure on USA’s political allies to support the bid via his personal Twitter feed.

The beauty of any classic David versus Goliath clash is that the underdog can emerge victorious and despite the apparent might of North America’s super-bid, Morocco has every chance of upsetting the apple cart.

The Morocco 2026 bid team has been eager to play up its geographical location as a key selection criteria. From a revenue generation perspective, Morocco’s central time zone means its live broadcasting potential is as close to truly global as possible. This potentially increases the value of broadcasting rights, which will be sold at primetime rates to European, African and Asian audiences without completely cannibalising interest from Oceanic and American interest.

Moreover, culturally Morocco represents an interesting set of demographics which FIFA is keen to tap into. As evidenced by FIFA’s decision to include more nations in the tournament itself and award the hosting of the 2022 World Cup to Qatar – the global organising body is keen to spread football fever to as many countries as possible, maximising its geographic appeal to broadcasters and sponsors.

Therefore, Morocco ticks quite a few important boxes. It is an African country with close cultural and historical links to parts of Europe, the Middle East and Asia. Furthermore, while it has nowhere near the world-class stadia of North America to choose from, Morocco is well enough equipped to be prepared by 2026. It hosted the 2018 African Cup on Nations earlier this year and plans to spend $15.8bn on infrastructure if it is awarded the 2026 World Cup.

World at their feet

The concept of hosting a tournament generally leads to a conversation about the physical practicalities of the tournament. Are there enough stadiums and will they be full? Are the accommodation and training facilities up to scratch? Is it easy to travel between locations?

Undoubtedly, the allure of the World Cup is about the colours, cultures and romance of bringing the world together in the name of football, as well as the action itself. However, what may be overlooked is what another eight years of innovation in media and broadcasting technology will mean for the way these moments are consumed by the rest of the world.

The technological challenges presented by both bids are decidedly different. Morocco 2026, geographically, could not be better placed for live broadcasting the footballing showcase to the rest of the world.

In the event of victory, however, Morocco would need to invest in its broadcasting infrastructure, as well as partner up with organisations with the ability to deliver live content to global audiences in the richest formats available.

While Morocco has strong maritime connectivity according to UNCTAD, the challenges of broadcasting multiple events to the entire world may be an entirely different ball game by 2026. Tata Communications and F1 has already trialled 360-live broadcasting, so more immersive and data-hungry broadcasts could be the norm by the 2020s.

For North America, infrastructure is a nominal issue. The bigger question is about content strategy. Delivering a global event with a 20, 10, even 5-hour time difference means making some compromises as to the number of people who can realistically tune into the live broadcast. So, how are those who cannot view the live action catered for?

Given the changing media consumption habits of modern sports fans, it’s possible to see a future where a competition such as the FIFA World Cup is consumed on-demand rather than in the moment. While the live broadcast element is of paramount importance, the added-value content which tells the story in bite-size moments reaches more eyeballs and has a longer shelf life.

Michael Cole from the PGA European Tour has recently written about this topic from a golfing point of view. He discusses how it is imperative to use digital channels to hit the majority of fans who consume media around their own schedule as much as the minority people who will attend a golf tournament. The same logic can be applied to the World Cup as its audience should extend beyond fans who regularly sit down to watch football matches.

From a commercial perspective, could this mean TV and licensing rights are snapped up by companies like Facebook or Amazon Prime rather than TV and cable companies in future? Companies such as DAZN are already using a Netflix-style platform to deliver sports content to viewers across the world, which feels like a sure sign of things to come. The only thing we can really say with certainty is that the broadcast media landscape will have evolved exponentially by 2026.

The real winner is football

There are relative merits to both bids and I am confident that whichever emerges victorious, World Cup 2026 will be a spectacle which record numbers of football fans will tune into from across the world – whether it’s via live TV broadcasts, social media platforms or on-demand platforms.

If FIFA is serious in its aims of bringing football to every corner of the world, technology plays a crucial role in transcending borders, time-zones and licensing challenges, so that no fan is denied watching ‘the beautiful game’.

 

Read more about the changing world of  broadcasting here.

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World Environment Day: Lighting the green brick road with the IoT https://www.tatacommunications.com/blog/2018/06/world-environment-day-lighting-the-green-brick-road-with-the-iot/ Tue, 05 Jun 2018 09:13:12 +0000 https://www.tatacommunications.com/blog/?p=4988 The fight for a greener planet is an emotive topic for many individuals, which can lead to great things. Rajeshwari Singh, a 32-year-old from Vadodara in western India, is an example of one of those individuals. In a bid to raise awareness about the harmful effects of plastic pollution, she has been walking through 22 cities since Earth Day back in April and will conclude her walk of life on World Environment Day (5th June). Step by step, like Rajeshwari Singh, we are edging closer to a greener planet. World Environment Day is the United Nations’ vehicle for raising awareness...

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The fight for a greener planet is an emotive topic for many individuals, which can lead to great things. Rajeshwari Singh, a 32-year-old from Vadodara in western India, is an example of one of those individuals. In a bid to raise awareness about the harmful effects of plastic pollution, she has been walking through 22 cities since Earth Day back in April and will conclude her walk of life on World Environment Day (5th June).

Step by step, like Rajeshwari Singh, we are edging closer to a greener planet. World Environment Day is the United Nations’ vehicle for raising awareness and accountability as well as encouraging worldwide initiatives for the protection of the environment. According to World Centric, 5-10% of tropical forest species will become extinct every decade if we carry on at the current rate, accompanied by a whole host of other potentially catastrophic events. While being aware of this issue is important, with another World Environment Day setting behind the horizon, it’s time to put some of those thoughts and words into actions.

Theories on how to best address our ever-changing climate have mainly focused on ways to reduce waste of energy and non-renewable resources, which directly impact climate change. Whether it’s exhausting non-renewable energy sources, contributing towards air and water pollution or mass deforestation.

Follow the green brick road

With mass industrialisation came urbanisation and both of these developments have led to exponential rises in pollution over the course of the last century. Even today, the detrimental effects of air pollution in modern cities are increasing according to the UN health agency.

One of the main attempts to reduce the negative environmental impact of urbanisation is to make cities smarter. Smart cities, theoretically, will be able to monitor and adjust the populations’ consumption behaviour based on data. By recording and analysing data with the help of IoT and artificial intelligence (AI), it is possible to determine the most efficient and greenest ways to use the natural resources available to us.

One of the most notable cities to implement the Internet of Things (IoT) within its infrastructure is Singapore City, according to the Internet of Things Institute (IoTI). The title for the smartest city was given to Singapore’s capital by the IoTI for its aggressive implementation of congestion charges, sharp focus on investing in road sensors, phased traffic lights and smart parking. All of these things have helped Singapore City reduce its levels of toxic gas emission by reducing the number of uninformed decisions drivers make every day. One wrong turn is not likely to register a significant impact on the environment, but a million aimless five minute detours every single day can have a substantial one.

As well as creating more intelligent highways, cars themselves are set to become greener. The UK government, for example, has published a plan to ban the sale of petrol and diesel cars by 2040 to tackle air pollution.

Light the way

Like electric cars, the benefits of driverless cars stand on the precipice of the revolutionary technologies of the modern era. Strategy Analytics published a research paper on the Passenger Economy detailing the advantages autonomous vehicles bring to both our time and wellbeing. Not only will these vehicles run on greener energy that won’t send toxic gases into our atmosphere, but with new innovations driverless cars could save an estimated 585,000 lives between 2035 and 2045 depending on the scale of their rollout.

In addition to the obvious human benefits of making roads safer, less road-traffic collisions will reduce the number of journeys made by emergency response units, while more sophisticated braking and acceleration systems means driverless cars will be more economic than their human-driven counterparts.

Reducing road pollution is not only limited to the vehicles which run on it. Projects like JUSCO’s smart street lighting in Jamshedpur city, deployed by Tata Communications, which has already installed 300 smart streetlights in Jamshedpur, India, exemplify how efficient uses of energy have benefited a community. By tracking movement with sensors, the smart streetlights can determine when light is needed. This project seeks to limit unnecessary electricity consumption by implementing thousands of more streetlights across India.

While it is the duty of governments to aid the green agenda, initiatives such as the Green Technology Financing Scheme (GTFS) administered by GreenTech Malaysia, which funds green technology related ventures and private companies, show that private groups and individuals can also have a tangible impact on building a greener future.

Powering a sustainable future

We are undoubtedly in the midst of a fourth industrial revolution, with a refined focus on merging biological and artificial sciences together in the hope of a better, more efficient future. Along with reducing energy consumption, the benefits of a smarter waste disposal are irrefutable. It is no coincidence that Singapore City is one of the cleanest in the world as well as one of the most resourceful when it comes to IoT.

In the factories themselves, the rise of AI, automation and robotics have led many industries to adopt new ways of manufacturing. The precision that robots offer, enable reduction of material waste as well as energy consumption, thereby producing consistently high-quality products while minimising waste and pollution. According to The Manufacturer’s report in 2018, 92% of senior manufacturing executives believe that ‘Smart Factory’ digital technologies – including AI – will enable them to increase their productivity levels and empower staff to work smarter.

Implementing the IoT into the production line has given factories a clearer view of where energy is needed and where it’s not, enabling remote management and monitoring that will drive down the long-term costs. Combining the efficiency with the data received from production lines one can take deliberate and clear actions towards becoming environmentally friendlier.

World Environment Day used to be about raising awareness of the impact we as humans have on our planet. The next evolution along from raising awareness is collective action. The implementation of IoT technologies into our cities, transport systems and production lines is a major part of our transition towards a better future. While monitoring and reducing energy consumption is one part of an incredibly complex jigsaw, its impact has the potential to be tangible and substantial – making it a worthwhile addition to any policy maker, industry body or CEO’s agenda.

Read more about how the IoT can contribute to a greener planet here.

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Industry must take action to improve connected toy security – part 2 https://www.tatacommunications.com/blog/2018/05/industry-must-take-action-to-improve-connected-toy-security-part-2/ Thu, 24 May 2018 01:00:51 +0000 https://www.tatacommunications.com/blog/?p=4956 In part one of this blog post, I discussed the security risks of connected toys. In this post, I will discuss the action which can be taken to protect consumers from potential security breaches when using these devices. Last year, the My Friend Cayla doll ran into trouble when the German government’s telecoms watchdog branded it an ‘illegal espionage apparatus’. The German Federal Network Agency ordered parents to immediately stop using the doll and destroy its concealed microphone as it breaks German privacy laws. Concerns over the doll have also been raised in the U.S. In another example of the...

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In part one of this blog post, I discussed the security risks of connected toys. In this post, I will discuss the action which can be taken to protect consumers from potential security breaches when using these devices.

Last year, the My Friend Cayla doll ran into trouble when the German government’s telecoms watchdog branded it an ‘illegal espionage apparatus’. The German Federal Network Agency ordered parents to immediately stop using the doll and destroy its concealed microphone as it breaks German privacy laws. Concerns over the doll have also been raised in the U.S.

In another example of the security risk posed by connected toys, smart toy maker Vtech was recently fined $650,000 by the US Federal Trade Commission following a security breach that exposed the data of 6.5 million customers. While investigating the breach, the FTC found that the Chinese firm’s Kid Connect app, which is used with some of its connected toys, had collected personal information from children without providing direct notice and obtaining their parent’s consent, violating a U.S. children’s privacy law. It also failed to take reasonable steps to secure the data it collected.

Although these stories are worrying, they also suggest that regulatory organisations are slowly recognising the potential security risks. Growing concern over the safety of connected toys has already led the FBI to put out a public service announcement urging people to consider cyber security before introducing these products into their home. And in the UK, the Information Commissioner’s Office recently offered guidance on how parents could keep their children safe when buying connected toys. These are important early steps in addressing the issue, but more needs to be done.

What happens next?

The industry has been slow to push security standards for connected toys, and while agreeing on industry standards is never straightforward, they are vital to the safety and security of both parents and children as the trend gathers steam. The advice for consumers is to do their research, check out reviews on reputable websites and only buy products from trusted retailers and manufacturers, checking the specifications to ensure that they come with robust built-in security. They are also advised to speak to the manufacturer about their security policy and seek advice from their Internet Service Provider (ISP). However, consumers can’t be expected to shoulder all of the burden. It is the responsibility of the manufacturers and ISPs to ensure that this information is readily available, in an easily understandable form.

Companies must develop clear privacy policies to let parents know what data is being collected from connected toys and how it is being used. It’s also essential that they work with partners to create a secure network for their devices and ensure that firmware and software updates are rolled out regularly, and that essential security patches are made available as quickly as possible.

For enterprises, the connected toy saga is a cautionary tale as the security threats facing the highly connected organisations of the modern world increase every day. All it takes is one unsecured device to breach a network. While you can’t stop the attacks happening, what is possible is to mitigate threats early and prevent attackers from compromising network security, gaining access to data and files they shouldn’t do and overloading IT systems with traffic from infected devices. It’s time every company took a more proactive stance on security, from multinational enterprises to novelty connected toy makers.

It’s vital that organisations — including governments, regulators, manufacturers and ISPs — consider how they can work together to create an end-to-end infrastructure with industry-wide standards to ensure the safety and security of consumers in 2018 and beyond.

 

Read more about the challenges associated with securing the Internet of Things here.

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Industry must take action to improve connected toy security – part 1 https://www.tatacommunications.com/blog/2018/05/industry-must-take-action-to-improve-connected-toy-security-part-1/ Mon, 21 May 2018 01:00:43 +0000 https://www.tatacommunications.com/blog/?p=4949 From connected home assistants and smart meters to fitness wristbands and Wi-Fi-enabled baby monitors, different Internet of Things (IoT) technologies are becoming more and more commonplace, with consumers gradually recognising the benefits of making every part of their lives ‘connected’ in some way. There will be a staggering 20.4 billion connected business and consumer devices in use by 2020, according to Gartner. While all these connected devices can be incredibly useful, they can also leave users vulnerable to cyber-attacks. Attack spreading like wildfire Every device in the home that connects via Wi-Fi, Bluetooth or cellular networks is a potential vulnerability...

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From connected home assistants and smart meters to fitness wristbands and Wi-Fi-enabled baby monitors, different Internet of Things (IoT) technologies are becoming more and more commonplace, with consumers gradually recognising the benefits of making every part of their lives ‘connected’ in some way.

There will be a staggering 20.4 billion connected business and consumer devices in use by 2020, according to Gartner. While all these connected devices can be incredibly useful, they can also leave users vulnerable to cyber-attacks.

Attack spreading like wildfire

Every device in the home that connects via Wi-Fi, Bluetooth or cellular networks is a potential vulnerability through which a hacker could gain access to your network. Even though the Wi-Fi connection might be password-protected – if a hacker is able to access a smart home device, or even a smart toy that is connected to it, they could then infiltrate data on the user’s smartphone or laptop. From there, they could steal sensitive files or hold applications and data hostage, demanding a ransom. A similar phenomenon crippled the NHS’s systems when the WannaCry ransomware attack spread across organisations worldwide last year.

Computers and smartphones are certainly not impenetrable, but they are generally developed for a purpose which makes built-in security paramount to their design; whether that’s storing information or conducting financial transactions. What’s more, additional security software is available, with updates regularly rolled out to ensure that operating systems are secure from potential hackers.

Unlike PCs and smartphones that have the benefit of over 10 years’ security innovation and evolution to fall back on, IoT devices are in their infancy. Some smart home products and connected toys aren’t designed to hold obviously sensitive data that a hacker would want to get hold of, so security standards on these devices are not yet fully formed. Furthermore, the industry is still developing and collating R&D to find the best ways of securing these devices, but not compromising on their functionality and ease-of-use.

The risks of connected toys

For makers of connected toys such as mini robots and smart teddies, security cannot be an afterthought. Not only could vulnerabilities in these devices leave home networks and personal data vulnerable to hackers it could also place children in physical danger. The most alarming scenario is that a hacker could potentially communicate with a child through an unsecured Wi-Fi or Bluetooth-enabled toy. This could quickly escalate into something even more sinister. The ability to intercept the cameras of microphones built into toys, retrieve photos and videos from devices, and even pinpoint the location of the device could put children at risk. While it’s far more likely that hackers would exploit security flaws to hack home networks, child safety remains a major concern.

A recent report from consumer watchdog Which? called for all connected toys with proven security or privacy issues to be taken off sale. The report revealed that a selection of connected toys, including the Furby Connect, I-Que Intelligent Robot, Toy-fi Teddy, and CloudPets cuddly toy all used unsecured Bluetooth connections, with no PIN code, password or any other authentication method needed to connect.

This isn’t the first time that concerns have been publicly raised over connected toys, so in part two of this blog post I will discuss the action which needs to be taken to ensure the safety of consumers.

 

Read more about the challenges associated with securing the Internet of Things here.

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Is cybersecurity finally on the CEO’s agenda? Part 2 https://www.tatacommunications.com/blog/2018/04/is-cybersecurity-finally-on-the-ceos-agenda-part-2/ Thu, 26 Apr 2018 01:00:38 +0000 https://www.tatacommunications.com/blog/?p=4906 As discussed in part one of this blog post, cybersecurity isn’t just a problem for governments. If reports are to be believed, the main targets for hackers aren’t cash-strapped governments, they are large companies with enough money to pay crypto-currency ransoms that further fund their operation. Crippling cyber-attacks on a global scale have increased over the last year, including the WannaCry and NotPetya incidents. For businesses, prolonged cyber-attacks such as these present a large cost, reputationally and financially. According to a recent study by Accenture, the average annual cost of cybersecurity for organisations is now $11.7 million. Given the perceived...

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As discussed in part one of this blog post, cybersecurity isn’t just a problem for governments.

If reports are to be believed, the main targets for hackers aren’t cash-strapped governments, they are large companies with enough money to pay crypto-currency ransoms that further fund their operation. Crippling cyber-attacks on a global scale have increased over the last year, including the WannaCry and NotPetya incidents.

For businesses, prolonged cyber-attacks such as these present a large cost, reputationally and financially. According to a recent study by Accenture, the average annual cost of cybersecurity for organisations is now $11.7 million.

Given the perceived likelihood of cybercrime highlighted in the risks report, cybersecurity is an issue that businesses will inevitably need to deal with. The Accenture report supports this by citing that the average annual number of security breaches has increased by 27.4 percent. This makes it a crucial action point for the CEO, especially as levels of innovation and automation continue to accelerate, resulting in their critical assets being tied up in technology.

CEOs are responsible for setting the vision and expectations for their employees. This is especially important in our current cybersecurity climate. Data from Willis Towers Watson’s cyber insurance claims identifies employee negligence or malfeasance as an overwhelming source of breaches. If cybersecurity isn’t on the CEOs agenda, they can’t expect it to be on their employees’ agenda.

The good news is that organisations like WEF are building the infrastructure and tools we need to tackle this growing crisis. The new Global Centre for Cybersecurity announced at the event in Davos will serve as a global platform for creating a safe and secure global cyberspace. There is a growing feeling that we can no longer delay our response to the threat of cybersecurity. Alois Zwinggi, Managing Director at the World Economic Forum and Head of the Global Centre for Cybersecurity was strong in the proclamation that failure to act now could result in a ‘digital dark age.’

In 2018 increased pressure from regulation and consumers will mean that there are no more excuses or apologies. If security isn’t a priority this year, your organisation risks being faced with the hefty bill for a deliberate oversight.

Read more about cybersecurity in part 1 of this blog here.

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One Light at a time https://www.tatacommunications.com/blog/2018/04/one-light-at-a-time/ Mon, 23 Apr 2018 15:23:31 +0000 https://www.tatacommunications.com/blog/?p=4896 Climate change, amongst many others, is one of the world’s biggest challenges. We are feeling its impact through rising sea levels; more species of wildlife facing endangerment or extinction; and extreme weather events wreaking havoc across our planet. It’s generally agreed by leading experts, including NASA scientists, that global warming is at the heart of these events and the situation will continue to deteriorate in the absence of intervention. By founding Earth Day back on April 22nd, 1970 U.S Senator G. Nelson and thousands of Americans demonstrated an early realisation that overuse of natural resources was harming the planet. The...

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Climate change, amongst many others, is one of the world’s biggest challenges. We are feeling its impact through rising sea levels; more species of wildlife facing endangerment or extinction; and extreme weather events wreaking havoc across our planet. It’s generally agreed by leading experts, including NASA scientists, that global warming is at the heart of these events and the situation will continue to deteriorate in the absence of intervention.

By founding Earth Day back on April 22nd, 1970 U.S Senator G. Nelson and thousands of Americans demonstrated an early realisation that overuse of natural resources was harming the planet.

The purpose of Earth Day is to raise awareness about the detrimental effects of pollution and saturating the world’s resources. Senator Nelson and his contemporaries wished to impress the gravity of a distant future their great-great-grandchildren could face. So, their vision was to set aside one day for people all over the world to reflect on how they could contribute towards a more sustainable future, both individually and collectively.

48 years later and the distant future feels much closer, while the challenge is Herculean.

This time for change is now

The 2017 Paris Climate Summit brought together 196 nations to establish pollution remission goals. While its objective was ambitious, aiming high is necessary to get on the right path. Despite some countries backing out of the agreement, marginal gains can go a long way to achieving a greener planet.

The Chinese Gobi Desert transformation – turning sand into soil that enables plants to grow on previously barren land – is an example which other nations can follow. Meanwhile, Germany’s Energiewende initiative includes a bid to reduce carbon emissions on its rail network and roads.

While the absence of large-scale changes is frustrating for some, we can take inspiration from Sir David Brailsford’s leadership lessons from his time as performance director of Team GB Cycling, based on Matthew Syed’s book Black Box Thinking.

 After Team GB’s multiple Olympic successes under his stewardship, Brailsford spoke of how his winning formula was based on “the aggregation of marginal gains” concept. To paraphrase, the theory is rather than trying to change one thing by 100%, try to change 100 things by 1%.

This concept can be applied to business, but also bigger issues such as climate change. Small changes by people and organisations can add up to a big difference.

Streetlight at the end of the tunnel

One such step was recently taken last month when MOTWANE partnered up with Tata Communications to deploy 300 smart streetlights on a street in India, using an Internet of Things (IoT) network based on Low Power Wide Area Network (LPWAN) technology.

This has significantly reduced this small area’s carbon footprint as well as led to cost savings of around INR 700 per light, per year, which can be reinvested in sustainable infrastructure.

One street at a time, MOTWANE endeavours to establish 15,000 smart streetlights by the end of 2023. Applied to one street, the impact may be nominal, but applied to thousands it is ground-breaking.

This initiative is a great example of the kind of marginal gain which, multiplied a thousand times over can have a major impact. On Earth Day, we must all consider ways in which we can transform our societies and businesses to be more sustainable.

Read more on India’s digital transformation in our previous blog.

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Innovation in the world’s fastest motorcycle racing championship https://www.tatacommunications.com/blog/2018/04/innovation-in-the-worlds-fastest-motorcycle-racing-championship/ Fri, 20 Apr 2018 01:00:13 +0000 https://www.tatacommunications.com/blog/?p=4888 First, a disclaimer: I am a huge MotoGP™ fan. I am always looking for ways to get as close to the track action as possible because at 350km/h, I think, details are important. It’s incredibly exciting for me to see the constant push for innovation and progress in the sport. Innovation is also what drives the prototype machines on the grid. Dorna – the organisation behind the sport and Tata Communications’ customer – seeks to harness the power of the latest digital technologies to take fans like me closer to the heart of the action. I have had the privilege...

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First, a disclaimer: I am a huge MotoGP™ fan. I am always looking for ways to get as close to the track action as possible because at 350km/h, I think, details are important. It’s incredibly exciting for me to see the constant push for innovation and progress in the sport. Innovation is also what drives the prototype machines on the grid.

Dorna – the organisation behind the sport and Tata Communications’ customer – seeks to harness the power of the latest digital technologies to take fans like me closer to the heart of the action. I have had the privilege to see how Dorna looks to use these technologies to complement each and every interaction fans have with MotoGP™, wherever they might be.

Immersion through digital technologies 

Digital platforms have transformed the production and delivery of content, with changing consumption habits playing a key role in shaping today’s sports industry.

Behind the scenes, Dorna has embraced remote production, harnessing Tata Communications’ network, cloud and low-latency content delivery capabilities. This means that parts of the MotoGP™ action can now be produced by the team remotely, at the Dorna HQ in Barcelona – even if the race might be happening thousands of miles away.

From fans’ perspective, there are now more camera angles, better cameras, more ways to watch, and higher quality video. All these are now standard, but the cycle of innovation never stops.

Onboard cameras took fans on a thrill ride like never before, and now content can be streamed in live 360 degrees from the midst of a MotoGP™ race – raising the bar once again. Social media fosters and promotes interaction between riders and fans, and brings breaking news to everyone’s fingertips.

Live 360-degree video and onboard feeds, social media and other aspects of this digital culture allow a new level of immersion for fans of the world’s fastest motorcycle racing championship. Within this culture lies the opportunity for Dorna to provide a truly enriching multi-platform experience.

To put it another way: before, viewers like me would dream of watching Valentino Rossi ride. Now, we can ride with him.

Every sight and sound…

Innovation means constant evolution. One of the areas that Tata Communications is working on is how to harness the power of the Internet of Things (IoT) and augmented reality (AR) to create more powerful, multi-dimensional sports experiences for fans – whether they are following the action at the track or pitch or stadium, at home, or on the move.

It’s an exciting idea for fans of any sport, but within the world of MotoGP™, those possibilities are truly tantalising. Fans at the circuit are already able to enjoy every sight, sound and roar up-close – but now, those watching remotely need not compromise. In today’s super-connected, data-powered world, it is possible to stream different points of view and access so much real-time data on demand that the viewing experience is elevated to a whole new level.

Working with us helps Dorna to re-imagine how it manages the distribution of each race to its broadcast partners worldwide and build a digital-ready platform able to keep up with the incredible pace of technology innovation.

As the present continually rushes to meet the future, we are committed to continuing to innovate with Dorna to give MotoGP™ and WorldSBK fans the high-quality, exhilarating and increasingly immersive racing experiences they crave.

 

Read more about new innovations for sports fans here.

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Is cybersecurity finally on the CEO’s agenda? Part 1 https://www.tatacommunications.com/blog/2018/04/is-cybersecurity-finally-on-the-ceos-agenda-part-1/ Mon, 16 Apr 2018 01:00:21 +0000 https://www.tatacommunications.com/blog/?p=4860 Kicking off each year, World Economic Forum (WEF) sets the tone for the year’s geopolitical and economic climate, with the aim of provoking thoughts and actions that improve the state of the world. Last year, the theme for the event was ‘Responsive and Responsible Leadership.’ Looking back at 2017, it was certainly a trying year for both political and business leaders. As politicians struggled to tackle the rise of state-sponsored hacking, business leaders continued to grapple with a huge increase in cybersecurity attacks. This year, the theme reaffirms the need for cooperation to ‘Create a Shared Future in a Fractured...

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Kicking off each year, World Economic Forum (WEF) sets the tone for the year’s geopolitical and economic climate, with the aim of provoking thoughts and actions that improve the state of the world.

Last year, the theme for the event was ‘Responsive and Responsible Leadership.’ Looking back at 2017, it was certainly a trying year for both political and business leaders. As politicians struggled to tackle the rise of state-sponsored hacking, business leaders continued to grapple with a huge increase in cybersecurity attacks.

This year, the theme reaffirms the need for cooperation to ‘Create a Shared Future in a Fractured World.’ Looking beyond the clear social implications of 2018’s fractured world, there is another force that brings both opportunities and risks for society: technology.

Technology presents extraordinary avenues to improve people’s lives, especially in emerging markets. However, there is a common threat underpinning each technological advancement in our lives which can be summed up in a word synonymous with fracture: hacking.

With GDPR coming into effect, and governing bodies across the world scrambling to create regulation that can accelerate at the same rate as technological innovation, will 2018 be the year that cybersecurity finally gets the attention it deserves?

‘Creating a Shared Future in a Fractured World’

 In recent years, the concept of ‘sharing’ has become problematic, especially when data is involved. The value of data to businesses has increased exponentially. Ginnie Rometty, CEO at IBM, wrote from Davos that data is now ‘key to competitive advantage.’ According to their research, only 20 percent of the world’s data is publicly searchable. The remaining 80 percent of this global data is sitting on private servers, the majority of which are owned by businesses. Sharing this data and pairing it with advanced artificial intelligence and machine learning could unlock all kinds of benefits for businesses and society.

However, as Ginnie points out, the flip side of a data-driven world is that there is more risk than ever before that personal data will be stolen. The result of this is that malicious third parties can use personal data to target individuals for cybercrime.

According to the WEF Risks Report, cybersecurity was cited as the third most likely risk facing the world according to the 1000 decision makers surveyed, with data fraud or theft sitting at number four. Looking at the report, these two issues are the most likely man-made events threatening today’s world, highlighting the very real threat that cyber-attack poses.

On the geopolitical stage, state-sponsored hacking has become an unnerving open secret, as the main weapon for destruction shifts from physical weapons to well-placed lines of code. A prime example of this is seen in the wake of large-scale cyber-attacks originating from North Korea, who most recently have been using a form of malware called FALLCHILL that infiltrates aerospace and telecom networks.

In part two of this blog, I will look at the how governments and businesses can appropriately deal with the scourge of cyber-criminals.

Read one of my previous blogs on cybersecurity trends in 2018.

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How IoT devices give F1 teams an advantage https://www.tatacommunications.com/blog/2018/04/how-iot-devices-give-f1-teams-an-advantage/ Wed, 11 Apr 2018 09:00:33 +0000 https://www.tatacommunications.com/blog/?p=4879 In this guest blog post, we hear from one of the winners of the first challenge of 2017’s F1 Connectivity Innovation Prize, Karson Enns, who talks about what inspired him to take part in the Internet of Things themed competition and his idea which took him to the Abu Dhabi grand finale. In a sport that is won and lost in tenths of a second, there is little time for preparation and zero margins for error. In F1, data can be the difference between first place and catastrophic loss. A solid set of IoT devices with a central location to...

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In this guest blog post, we hear from one of the winners of the first challenge of 2017’s F1 Connectivity Innovation Prize, Karson Enns, who talks about what inspired him to take part in the Internet of Things themed competition and his idea which took him to the Abu Dhabi grand finale.

In a sport that is won and lost in tenths of a second, there is little time for preparation and zero margins for error. In F1, data can be the difference between first place and catastrophic loss. A solid set of IoT devices with a central location to make informed decisions provides necessary insight into the inner workings of the technology that F1 operates with. When data collecting devices sync together, they can be used to make quick and informed decisions to prevent or remedy any disastrous mishaps.

Having many connected devices is rapidly becoming an essential part of any technology-driven field and F1 is a prime example. In the next three years the IoT industry is projected to reach $267bn with 20bn smart devices in use. With industry leaders such as Microsoft, Amazon, and IBM backing this technology, F1 teams must continue utilising and investing in IoT to remain competitive.

Garage operations (GO)

F1 teams have already have taken advantage of IoT technologies. One of the most critical components being the ECU (Electronic Control Units), standardised for F1 by the FIA. The ECU device provides near real-time communication between the car and the pitwall. Monitoring over 500 sensors within the car, this device collects data from the power unit, gearbox, clutch and differential, giving the pit crew insight into every component of the vehicle.

To get the most out of the data these sensors collect, there needs to be a way to monitor and consolidate a complicated network in order to make quick informed decisions. Speed and accuracy are essential as lost seconds can be costly.

There are already plenty of connected devices inside a garage during a race weekend, but they don’t manage themselves. The idea I proposed for the F1 Connectivity Innovation Prize is called Garage Operations, or GO for short. It is a hub to centralise, manage, and monitor a team’s system of devices to mitigate risk and streamline the network.

The role-based application will notify appropriate team members in order for them to take appropriate action – tyre blankets to critical systems failure, even staff activity – when attention is needed the GO application will inform those who need to know. In critical circumstances, the GO hub bridges the gap between failing devices and their human counterparts. Tracking generators low on fuel or overheating allows those who need to know with the right data to take pre-emptive measures and prioritize solutions.

The circuit of things

Every staff member is given a smartwatch, granting them real-time access to the system. These watches are attached to a network of Bluetooth beacons giving GO location information inside the garage. Location-based alerts, notify only those closest to the issue for speedy correction. Access to a real-time map, pinpointing locations inside the garage ensures staff who stray from their post can still be tracked down in the event of an emergency.

Failure must be prevented at all cost, hard drives failing in a server to engines failing in a car, every possible effort should be put into making sure the team is in control of circumstances that bring them closer to the podium.

We are in the midst of rapid growth in the IoT space. While teams are taking advantage in their cars today, there is still room to leverage the technology in garages, pit lanes, logistics, and setup. Continuing to advocate for IoT provide teams with a competitive edge and can develop the sport as a whole.

What drew me to F1 is its superior accomplishments using technology to better the sport, so being able to participate in both has been an exciting challenge. With this idea, I’ve been lucky enough to be chosen as a winner of the F1 Connectivity Innovation Prize.

 

Read more about incorporating IoT in F1 on our blog here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Digital transformation in India: unleashing a mega economy https://www.tatacommunications.com/blog/2018/04/digital-transformation-in-india-unleashing-a-mega-economy/ Mon, 09 Apr 2018 10:18:49 +0000 https://www.tatacommunications.com/blog/?p=4868 Explaining the economic growth of India over the past decade cannot be simplified down to the sheer weight of population alone. There are economic, political, societal and cultural headwinds, visible and invisible hands which have shaped its growth experience. With that said, unleashing the potential of any billion-person economy throws up a common denominator: technology. Poised for growth India is one of the fastest growing tech hubs in the world. In 2017, Indian technology startups raised over $10bn – comfortably an annual record. Perhaps more notably, however, is the focus on products rather than India’s traditional technology money maker –...

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Explaining the economic growth of India over the past decade cannot be simplified down to the sheer weight of population alone. There are economic, political, societal and cultural headwinds, visible and invisible hands which have shaped its growth experience.

With that said, unleashing the potential of any billion-person economy throws up a common denominator: technology.

Poised for growth

India is one of the fastest growing tech hubs in the world. In 2017, Indian technology startups raised over $10bn – comfortably an annual record. Perhaps more notably, however, is the focus on products rather than India’s traditional technology money maker – outsourcing.

Reports that outsourcing is on its last legs may be exaggerated, but it is fair to say that the outsourcing market which was described as a symbol of the “New India” in 2010 faces decline. A product of globalisation, outsourcing is severely threatened by the rise of Western protectionism and, ironically, technological progress with the onset of automation slowing employment in more low-skilled sectors.

With that said, the IT outsourcing industry is still worth over $150 billion, employs hundreds of thousands within the country, and could be the platform for its next tech boom. Looking more broadly at India’s technology heritage makes for more encouraging reading.

Over 10 million people are employed by India’s booming technology industry – around 40% of which is concentrated in Bangalore around giants such as Infosys, Wipro and Texas Instruments. However, on the path to realising its position as the world’s second-largest economy by 2050, India will look further than its booming tech startup scene and decades of technology heritage and expertise.

Investing in skills and infrastructure

India’s digital infrastructure is coming to life, through a combination of policy-making and technological innovation. Its technology industry is valued at around USD 150 billion, while the Digital India plan is predicted to boost GDP by up to USD 1 trillion by 2025.

Digital India aims to transform the entire ecosystem of public services through the use of technology. Along with India’s ambitious Smart Cities Plan, it is an example of how the national campaign for technological progress is backed by the central government as well as led by private enterprises.

As well as infrastructure, India is investing in skills. Through Pradhan Mantri Kaushal Vikas Yojana (PMKVY), the Ministry of Skill Development & Entrepreneurship’s (MSDE) flagship scheme, India hopes to develop a 500 million strong workforce with industry-relevant skills by 2020.

These tech-focused investments all contribute towards supporting rapid economic growth – with GDP rising by 7.2% in 2018 and a predicted 7.4% in 2019 – thanks to initiatives such as Make in India, which have brought about a boom in Indian manufacturing.

Digital transformation in India

It is fair to say that India, as a nation, like many global businesses is undergoing a digital transformation.

It is not only embracing it but accelerating digital disruption at break-neck-speed to ensure its full potential for economic and social inclusion is realised with initiatives such as Digital India, PMKVY and Make in India.

However, the societal challenges created by digital disruption, challenges both expected and unintended, are real. And ones that will be addressed only with a combination of administrative humility and entrepreneurial determination.

Against this backdrop, we’re proud to have joined forces with the Confederation of Indian Industry (CII) to announce the CII Tata Communications Centre for Digital Transformation to accelerate digital change for the nation.

Through this initiative, we will spark connections within the industry to spur adoption of mobile, cloud, Internet of Everything and champion the cultivation of new digital talent that will propel the next phase of growth and transformation.

The reality is that India is moving into the future at an unprecedented rate. And the path it is taking to get there is digital.

 

Read more about India’s plans for digital transformation here.

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The secret to managing intelligent enterprises https://www.tatacommunications.com/blog/2018/03/the-secret-to-managing-intelligent-enterprises/ Thu, 29 Mar 2018 11:12:33 +0000 https://www.tatacommunications.com/blog/?p=4841 The new ‘On-Demand’ generation of customers do not want to wait for anything. They get their news, information and media instantly and on-demand. No desire to collect, manage or maintain. No need to memorise or arrange. The world is at their fingertips at any point and they engage in real time to get what they need. To serve this new breed of customers (and employees) requires organisations to be a truly intelligent enterprise. Intelligent enterprises are shifting towards storage, computing, and collaboration – all in the cloud, thereby moving towards cloud-enabled intelligence. From collaboration tools to collaborative communities Truly intelligent...

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The new ‘On-Demand’ generation of customers do not want to wait for anything. They get their news, information and media instantly and on-demand. No desire to collect, manage or maintain. No need to memorise or arrange. The world is at their fingertips at any point and they engage in real time to get what they need.

To serve this new breed of customers (and employees) requires organisations to be a truly intelligent enterprise. Intelligent enterprises are shifting towards storage, computing, and collaboration – all in the cloud, thereby moving towards cloud-enabled intelligence.

From collaboration tools to collaborative communities

Truly intelligent enterprises also have an evolved work culture. Today’s workforce operates from just about any place at any given time regardless whether they are in the office, at home, between appointments or on the road. Present markets demand swift responses to events and queries, requiring productive interaction between employees wherever they may be. Location becomes unimportant, while availability becomes crucial in ‘flat’ organisations of intelligent enterprises where access to specific expertise is critical to the business. Smart enterprises pool the best available skills in their organisation to make a project more successful and gain an edge over their rivals.

Enabling employees to be truly mobile is crucial for smart enterprises who want to operate efficiently and effectively in fast-evolving business environments. To truly drive productivity and reduce latency in the workplace, it is necessary to create informed and connected work environments that go across functional areas. Technologies like Unified Communications and Collaboration (UC&C) platforms, allow teams to work together in real time and enable professionals to interact efficiently and effectively with both clients and suppliers. As conferencing and file sharing become more commoditised and user friendly, collaboration sessions become the standard for office communications, thereby reducing the need for in person meetings and long distance travel.

Software-defined technologies

More and more equipment, functions and processes are software-driven – a new reality, ‘Software Defined Anything’. ‘Software Defined’ systems by definition mean that where control processes are abstracted from the hardware setup and are instead applied as a software layer that manages most of the equipment (e.g. in a data center).

The main purpose of this approach is a more client-centric infrastructure that increases efficiency and amplifies IT service delivery. Smart enterprises see SDx as a differentiator to serve their customers better, enabling IT departments to become more agile and efficient and deliver the best possible service to users and customers, whose expectations are ever increasing.

Software-defined infrastructure presents the next-generation of cloud solutions which aim to connect and manage the growing number of software-defined devices and applications to their networks, to other connected devices, and ultimately to end users – thereby making businesses more agile.

On-demand deployments and contextually aware presence

Modular services, pay per consumption and flexible deployment models allow businesses to invest in satisfying their immediate needs, reducing up-front costs and leaving options open for future growth. Intelligent enterprises know that aligning their resources with business requirements is paramount. To remain cost-competitive, many organisations are managing their OPEX and looking to replace, revitalise or outsource their IT infrastructure as cloud computing shapes the market. Customers increasingly require simplicity, flexibility, and scalability. Instead of building ‘monolithic’ technology platforms, the design needs to be implemented around distributed processing frameworks instead.

To drive better business intelligence, customer service and new product development – enterprises increasingly rely on utlising Big Data captured from mobile devices, social media, log files, emails, images and video. Contextually aware presence allows employees to receive information on content, tools, and services. Machine learning enables systems to learn from data and act autonomously rather than follow programmed instructions.

As different approaches and methods for virtualization of desktops, networks, input/output and storage devices continue to mature, infrastructures become increasingly software-driven. This also means that IT management becomes more efficient and cost effective. The biggest benefit by far though, is that IT companies can now provide their solutions and services dynamically according to the individual load and function requirements of the client. Applications and cloud computing reduce the need to build proprietary systems and free companies from legacy issues as businesses increasingly turn to hybrid clouds to enable scalable business processes.

While many business owners embrace the use of public clouds for less sensitive applications, they prefer private clouds for their vital processing tasks. On-demand hybrid deployments can also be subject to “bill-shocks” for businesses which necessitates a regular assessment of your environment. Managing operations, maximising resources, and executing projects in hybrid environments will continue to be a challenge. Bringing everything together requires software, easy-to-manage and easy-to-monitor tools, and most importantly the right expertise to manage it all.

Finding an expert managed services partner with end-to-end cloud management solutions will certainly benefit organizations and allow them to rather focus on their core business by acting on the cloud-enabled intelligence.

 

Learn more about how Tata Communications and Microsoft are enabling enterprises to become truly intelligent together.

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New realities for F1 fans and teams https://www.tatacommunications.com/blog/2018/03/new-realities-for-f1-fans-and-teams/ Mon, 26 Mar 2018 09:56:41 +0000 https://www.tatacommunications.com/blog/?p=4833 Despite F1’s inextricable relationship with technology, traditional television broadcasts of the Grand Prix still hold a special, albeit sentimental, place in fans’ hearts. Now, however, the sport is looking to attract a new generation of fans that have come of age on smartphones, tablets, and ubiquitous connectivity. Next, immersive technologies have the potential to attract a new generation of fans and transform the viewing experience – in the same way that television has proved to be the perfect platform from the 1950s up to the present day. New viewing technologies could put fans in control of how they experience F1...

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Despite F1’s inextricable relationship with technology, traditional television broadcasts of the Grand Prix still hold a special, albeit sentimental, place in fans’ hearts. Now, however, the sport is looking to attract a new generation of fans that have come of age on smartphones, tablets, and ubiquitous connectivity. Next, immersive technologies have the potential to attract a new generation of fans and transform the viewing experience – in the same way that television has proved to be the perfect platform from the 1950s up to the present day.

New viewing technologies could put fans in control of how they experience F1 and could go far beyond a linear TV viewing experience. As shown by our proof of concept 360-degree live video trial at the 2017 Singapore Grand Prix, new technologies could help fans tailor their experience and feel as though they are in the heart of the action. Switching between race action, their favourite driver’s point-of-view, their team’s pit lane and mingling with celebrities in the paddock will create a rich and deep entertainment experience for die-hard and novice fans alike.

Imagine too how Virtual Reality (VR) and Augmented Reality (AR) could bring all-new experiences to fans at home and at the racetrack. Equipped with their mobile device or smart glasses, fans could be served information like lap or technical information about cars as they pass round the track. Something similar was done by Mercedes AMG Motorsport and Epson during 2016 Melbourne Grand Prix. Guests were given smart glasses that served information such as driver statistics or detail about the roles of various crew members in the pit as they walked around.

In a sport where all of the participants are so obsessed with technology, the possibilities for transforming and experimenting with the fan experience are endless.

Augmented performance: there and not there

VR and AR could also provide a huge benefit to F1 teams at trackside and back at HQ. Drivers could be equipped with information via smart visors in their helmets. They could be shown visualisations of upcoming sections of the track or provided with microclimate data which they can respond to as the race progresses.

In future, the use of augmented and virtual reality could also be extended to the support crew. There is a limit to the number of staff members each team can have in the pit. Therefore, most teams have large numbers of staff working back at their headquarters where they crunch data and advise on race strategy. Equipping these staff with VR headsets showing the pit, or even the driver’s view would allow them to get deeper into the action and add more value than they are able to back at HQ – where they view everything from computers or TV screens. For example, engineers could assess damage to cars or suggest changes to car parts during race weekends from wherever they happen to be in the world – even from their own homes. Ex-drivers on the staff could advise on driving strategy or tactics mid-race as they watch the action from the driver’s perspective.

VR could also be used by the drivers to prepare for the season ahead. Generally speaking, drivers only get to drive around a track for one weekend a year. Added to that, new circuits are often added to the calendar or old tracks come back into the fold – as we saw with Mexico City in 2015. Giving the drivers the opportunity to experience a track via VR will enable them to learn every turn and straight of the circuit, preparing them long before they arrive on site and potentially making for a higher quality race. Similarly, VR could help to breed the next generation of F1 drivers by democratising access to the sport for fans at an early age.

Transformation: a journey not a destination

Like life, Formula 1 is a journey and not a destination. Drivers come and go as the greats retire and new young guns come on the scene. New generations of fans take up the sport and consume it in new ways from social media to virtual reality, while their grandparents swap the stands for their armchairs and TV screens. The livery and sponsors on the cars change and circuits in new markets are added to the calendar while others fall away.

Transformation is the only constant within F1. Everything else changes. Limits are ignored, scoffed at even and progress is a given. The desire to change, improve and innovate is loud and clear from the likes of Brawn – who says that F1 can be the greatest showcase of engineering in the world but it doesn’t matter if people aren’t tuning in, engaging and hungry for more. Therefore, the same ‘always in beta’ culture which has bred feats of engineering previously thought to be unthinkable is what will drive the sport forward commercially. The digital transformation will see Formula 1 reach new and greater heights on and off the track.

To read my previous blog post about connected F1 fans: click here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Teeing up the European Tour for digital success https://www.tatacommunications.com/blog/2018/03/teeing-up-the-european-tour-for-digital-success/ Mon, 19 Mar 2018 02:00:35 +0000 https://www.tatacommunications.com/blog/?p=4813 The European Tour is not alone in its desire to change the conversation happening around golf, help attract new, younger fans, and evolve from a sports competition to an entertainment brand. Yet, unlike many other global sports organisations, we are in the unique position of having seen our audience increase in recent times. Some of this could perhaps be attributed to golf’s inclusion in the Rio 2016 Olympic Games – that helped bring in new audiences who had never watched golf before. For a global competition with its roots in Europe, the knock-on effect of more than three billion people...

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The European Tour is not alone in its desire to change the conversation happening around golf, help attract new, younger fans, and evolve from a sports competition to an entertainment brand. Yet, unlike many other global sports organisations, we are in the unique position of having seen our audience increase in recent times.

Some of this could perhaps be attributed to golf’s inclusion in the Rio 2016 Olympic Games – that helped bring in new audiences who had never watched golf before. For a global competition with its roots in Europe, the knock-on effect of more than three billion people watching a Brit, Justin Rose, win gold and a Swede, Henrik Stenson, win silver, is palpable. Given the huge social media followings of individual players, connecting new golf fans with their favourite personalities makes them feel more involved with the stars of the sport.

However, a large part of this can also be attributed to the European Tour’s desire to lead the transformation of global golf – an approach which puts content at the centre of everything we do, and which is built around the talent and characters of our players. Despite highlights such as the Olympics, the wider trend in sports broadcasting overall has been one of declining engagement. Yet, the European Tour has bucked this trend, increasing not only broadcast figures but witnessing significant growth on social media. Undoubtedly, technology is critical in this changing landscape.

 

Putting the spectacle first

People who are able to attend golf competitions are in the minority. Tournaments traditionally last four days and happen over multiple stages, so given the time constraints which most people face in their working and personal lives, we need to find new ways of connecting them to the sport.

To create a more exciting future for the European Tour, we also want to find new ways to keep loyal fans engaged, and broaden our reach through new formats to attract different types of audiences through different platforms.

(Photo by Ross Kinnaird/Getty Images)

 

One example of this is short-form tournaments such as Golf Sixes. Held for the first time in 2017, the event, which sees players compete in teams over six-hole match play, attracted a new, younger audience to the sport, with the average age 14% lower than normal European Tour events. Social media engagement around the event also exceeded the average rate seen at other European Tour tournaments by 24 percent, delivering more than 20 million social impressions. This May, GolfSixes will continue to push boundaries, with men and women competing side by side.

We are also creating compelling content for distribution globally to our fans, so they can follow the sport in bitesize chunks, whenever and wherever works best for them. An example of this is our Shot Clock Masters taking place in Austria later this year. By encouraging a faster pace of play, we are demanding less of a time investment from our viewers, so that they can get their golf ‘fix’ without spending the whole weekend in front of the TV.

Another example is The Hero Challenge, which is played over one hole. Players are faced with a specially-created platform tee -and for the most recent iteration of this tournament, held in Dubai, a floating target in the ocean, – surrounded by atmospheric pyrotechnics and smoke, all under lights. These events are typically live-streamed for our fans on Twitter – which shows how we are also looking beyond traditional TV to broaden our appeal amongst digitally-savvy, younger audiences.

 

Using tech as our driver

At the European Tour, we’re always curious to see how other sports are testing new disruptive technologies, and what we could learn from our peers. For example, it’s interesting to see how combining shorter, faster formats with technology have opened a world of commercial opportunity to Twenty20 cricket. Tournaments such as the Indian Premier League (IPL), the Big Bash and T20 blast have added a new dimension to a sport that makes 80 percent of its revenue from broadcasting rights. These tournaments have used technology to drive engagement: whether it’s micing up players or creating a social media frenzy.

Ultimately, we want golf to be a true spectator experience for viewers of all ages, cultures and walks of life. Mixing up the format of play and types of content we can deliver to fans is vital to this, and this is where technology comes in.

Imagine if fans onsite could use immersive reality applications on their mobile device to get up close and personal with their favourite star’s last swing. Or, if you could use historical data to predict whether a player will par a hole or how many shots he or she will take over the full tournament.

Could we connect golf clubs using sensors and understand the G-force behind a big drive and package this up for use on social media? These are the types of questions we must ask ourselves to drive the sport forward using technology.

 

The fairway to transformation

Consistency is key when it comes to fan experience. Sports such as golf have enjoyed the loyalty of its hardcore fans for a long time, but the modern consumer of sport is only loyal to their most recent experience. From a technology perspective, this presents a challenge given that the European Tour’s Race to Dubai – our global season-long schedule – boasts 47 events which take place across 30 countries.

Rather than manage a huge ecosystem of suppliers, our partnership with Tata Communications gives us economies of scale and a level of consistency which allows us to innovate with confidence. Together, we are looking to trial connected technologies such as virtual and augmented reality (VR, AR) and our partnership not only means that we have the capability to deliver these technologies but also the experience to deliver them flawlessly.

It’s an exciting time, not just for the European Tour, but for fans of golf and sport more generally. The combination of exposing golf to new viewers and building the profile of top golfers, as well as using new formats and how content is delivered has the potential to be very special.

 

 

For more on how technology enhances sports read our F1 and IoT: Conncected drivers, connected fans blog. 

 

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Making global collaboration work https://www.tatacommunications.com/blog/2018/03/making-global-collaboration-work/ Mon, 12 Mar 2018 12:29:09 +0000 https://www.tatacommunications.com/blog/?p=4773 You can’t look at a newspaper or magazine today without seeing a new headline about the changing workforce, being shaped by our insatiable appetite for data and connectivity, anywhere, anytime, and the proliferation of mobile and cloud applications. In its Global Mobile Workforce Update 2016-2022, Strategy Analytics predicted that the global mobile workforce will increase to 1.87 billion in 2022, and then account for 42.5% of the global workforce. If you add to this the steady growth of Bring Your Own Device (BYOD), the increased adoption of office hoteling or hot-desking, and the continued rise of telecommuting, one thing is...

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You can’t look at a newspaper or magazine today without seeing a new headline about the changing workforce, being shaped by our insatiable appetite for data and connectivity, anywhere, anytime, and the proliferation of mobile and cloud applications. In its Global Mobile Workforce Update 2016-2022, Strategy Analytics predicted that the global mobile workforce will increase to 1.87 billion in 2022, and then account for 42.5% of the global workforce. If you add to this the steady growth of Bring Your Own Device (BYOD), the increased adoption of office hoteling or hot-desking, and the continued rise of telecommuting, one thing is clear: how and where we work continues to evolve, and this creates both opportunities and challenges for companies.

Businesses across the board, therefore, are making it their top priority to improve the communication and collaboration experience for their employees. Yes, it is the experience that really matters at the end of the day and not so much as the tools or applications used to deliver it. And the experience stems from ensuring the tools, applications, systems, network, and all the underlying layers work in perfect harmony to make collaboration simpler for the employees.

There is a major reason for it as well – the next gen and millennials entering the workforce are often ruthless in their expectations of capabilities and tools available at their disposal to get their work done. If the communications tool does not meet their expectations, they will happily use their own preferred “freemium” tool to get their work done – much to the dislike of corporate IT teams. We have all seen and experienced the proliferation of tools like WhatsApp, Slack, Facebook Messenger and consumer version of Skype in organisations as a result.

For many businesses, especially those with a multinational presence, this evolution can make communication and collaboration even more complicated and challenging. Now, they must also manage these expectations and experience at a global scale, pushing them to think globally, versus regionally, for their communication solutions and look to collaboration tools that help teams connect and communicate better regardless of device or platform.

An essential part of supporting these global enterprises is having services delivered from providers who have architected them for such global customers in the first place. For example, it is pointless to make all users of an organisation register to a central cloud bridge for UCaaS services like WebEx when the users are spread out globally. Therefore, leading service providers have deployed multiple cloud bridges to support their customers across regions.

Take for example KPIT which is a global technology company specialising in IT consulting and product engineering solutions. With a globally dispersed workforce of more than 8,000 people spread across 36 countries including US and China, with 20 corporate offices and many employees working from their customer’s offices, there had also been a rise in BYOD, as employees often used their own devices for work purposes. Working with various vendors across different geographies for conferencing services in a piecemeal approach, led to inefficiencies and poor application performance and ultimately had major cost and quality of service implications. This put a significant strain on the IT team’s resources to manage and troubleshoot issues. To tackle all these issues at once, KPIT decided to consolidate to a single provider partner and to a cloud-based service.

Consolidating to a single platform with Cisco Spark and integrating SIP and voice calling, across meeting rooms, video endpoints and end-user clients, it delivered a significantly improved user experience across all their geographies – including the key sales territories of the U.S., Europe and China – all while saving substantial cost and management time for the customer. KPIT’s smart collaboration initiative is a brilliant example of how companies can strategically use technology to make their workforce more connected, efficient and effective. Like KPIT who are experiencing the power of simplified collaboration, to date, there are nearly 280,000 users globally using solutions from Tata Communications and Cisco Spark, with more coming on board daily.

The workforce evolution may be just getting started, but Tata Communications can help companies make it less of a challenge, and more of a competitive advantage – be it in terms of enabling leading new services like Cisco Spark* or deploying new cloud bridges like it has recently done for EMEA region for WebEx services to support customers in that market.

Read our previous blog about the shifting economy of a global nation.

 

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IoT & F1: Connected fans and much more https://www.tatacommunications.com/blog/2018/03/iot-andf2-connected-fans-and-much-more/ Wed, 07 Mar 2018 02:00:11 +0000 https://www.tatacommunications.com/blog/?p=4759 Advanced uses of technology are almost prosaic in Formula 1 these days. To gain the next great competitive advantage, teams must turn their attention the most finely-tuned and sophisticated machine in the sport – the driver. As regulations standardise cars and support crew, drivers will be the next arena for gaining a significant competitive advantage. Speaking at a roundtable event with Tata Communications, Ross Brawn, Managing Director of Motorsports at Formula 1 – who previously served as the technical director of the championship-winning Benetton and Ferrari teams – spoke about how one of F1’s greatest strengths is its human element....

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Advanced uses of technology are almost prosaic in Formula 1 these days. To gain the next great competitive advantage, teams must turn their attention the most finely-tuned and sophisticated machine in the sport – the driver. As regulations standardise cars and support crew, drivers will be the next arena for gaining a significant competitive advantage.

Speaking at a roundtable event with Tata Communications, Ross Brawn, Managing Director of Motorsports at Formula 1 – who previously served as the technical director of the championship-winning Benetton and Ferrari teams – spoke about how one of F1’s greatest strengths is its human element. This constant battle between man and machine means that it is in the best interests of teams, fans and the sport itself to look after the true stars of F1 – the drivers.

A gruelling environment

A Grand Prix represents a tremendous physical strain for drivers as they sit for hours in cramped positions at high temperatures, subject to huge amounts of G-Force. On average, they lose around two to three kilograms of body weight during each race. With this in mind, teams are now looking to monitor indicators such as a driver’s heart rate, body temperature, and hydration levels, transmit it back to the pit, analyse it and then act on it in the same way that they might change tires or alter their refuelling strategy. By better understanding how the body behaves under certain conditions or even during a certain straight or turn, teams could in future ‘optimise’ their drivers – for example by reducing their body temperature or regulating heartbeat – to improve performance.

Teams that want to be competitive in the coming years must take this concept even further by exploring the transformational potential that IoT and wearables could have on personnel in the wider Formula 1 teams – and not just on drivers.

During the season, teams are subject to gruelling regimes where they fly around the world, moving from time zone to time zone and circuit to circuit. At each race, teams set up their working environment, perform throughout the weekend under tremendous pressure, watched by hundreds of millions of people, and then disassemble their equipment and garages once it’s done. They then move onto the next circuit and starts all over again. It’s a tough schedule, so whatever efficiencies technology can bring will make the sport better.

More suspenseful sports experiences

There is also incredible potential for the IoT to drastically transform the fan experience across the sport. The connectivity offered by today’s smartphones and wearables means that fans and teams can now have a direct link to each other. This connection will take the sport to new and innovative places. It’s also an area where F1 has traditionally lagged and needs to catch up if it wants to gain a share of the younger generation of sports fans. Indeed, the second challenge of the 2017 F1 Connectivity Innovation Prize was seeking input from fans on this very question. The technology chief of Formula 1, John Morrison, paints a picture of a future Grand Prix where, “Through a mobile app connected to sensors at the track, fans could tune into customised live video feeds based on their favourite team or driver, take part in live polls and synchronised cheering, and interact more seamlessly with other fans on social media. Fans’ emotions could be tracked to create aggregate emotion charts on large displays at the circuit, creating a more interactive, immersive and thrilling race experience.”

Meanwhile, other sports offer a glimpse of Formula 1’s direction of travel. For example, in Formula E, the class of motorsport that uses electric cars only, fans can vote to give one driver a power boost during the race via the sport’s official app. Brawn has ruled this particular feature out for Formula 1, but there is a desire to do more with data and technology to create a richer fan experience. He has spoken about how Valtteri Bottas and Lance Stroll’s epic tussle in Baku right to the last corner could have been predicted 20 laps beforehand. While the eventual result couldn’t be predicted, Brawn said that the data could have absolutely predicted that the cars would be neck and neck on the final lap. How these real-time updates, predictions, and analysis are incorporated in the live broadcast and communicated to fans is a key question for F1 as the “will they, won’t they?” suspense could add value.

Away from the action on the track, IoT applications are also being deployed around stadia and other sporting venues to enhance what fans are seeing and experiencing on the pitch or the track. For example, many soccer and football stadiums now allow fans to order food and drinks to their seats, with orders being sent directly to food and concessions stands. We may also eventually see “intelligent” stadiums that employ IoT for things like health and safety and crowd control, for example directing fans to the bars or restaurants which are least busy.

If and when implemented in Formula 1, these kinds of new experiences will ensure the sport remains its place on the grid as one of the world’s most popular sporting attractions. As F1 continues its digital transformation, new technologies will play a more active role in evolving the experience for fans following the action live and on-demand, trackside or across a range of platforms and devices.

Read a previous blog on the need for digital transformation in Formula 1.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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The promise of technology-driven banking and financial services https://www.tatacommunications.com/blog/2018/03/promise-technology-driven-banking-financial-services/ Mon, 05 Mar 2018 02:00:10 +0000 https://www.tatacommunications.com/blog/?p=4746 In my previous blog, I looked at how the rise of FinTech startups has sparked a trend of banking and financial services organisations investing in digital transformation. Many financial institutions are on the path to digital adoption to meet new age demands. It is always an eye-opener for me to understand what digital transformation means to each one of us and how we are individually using technology to create that digital financial organisation with a human touch. The digital transformation of finance To Standard Chartered, digital transformation is about much more than just technology, it is about changing the way the company works and satisfies the needs of its customers. In the constantly changing...

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In my previous blog, I looked at how the rise of FinTech startups has sparked a trend of banking and financial services organisations investing in digital transformation.

Many financial institutions are on the path to digital adoption to meet new age demands. It is always an eye-opener for me to understand what digital transformation means to each one of us and how we are individually using technology to create that digital financial organisation with a human touch.


The digital transformation of finance

To Standard Chartered, digital transformation is about much more than just technology, it is about changing the way the company works and satisfies the needs of its customers. In the constantly changing digital world, it is important for them to learn new innovations and partner with companies rather than compete, to provide new solutions and experiences.

To this end, they are investing heavily in Blockchain applications in trade, artificial intelligence for better scanning of paper documents or scrubbing the internet to know the customer better as well as machine learning for analysis of internal accounts to optimise liquidity management or risk assessment.

So, whether you are exploring Blockchain applications in trade, AI and machine learning for customer intelligence, security measures for detecting network intrusions, or video and chatbots as efficient helpdesks, you need a strong partner who can understand your needs and walk with you to the finish line.


This is just the beginning

The revolution has just begun. According to the 2017 innovation in retail banking research report, the biggest threat to financial services industry is keeping up with increasingly demanding consumers, integrating new technologies and using advanced data analytics to provide predictive recommendations.  I am sure that resonates, but keeping up with technology innovations is not easy.

Cyber insecurity, cost pressures, regulatory mandates, as well as next-gen platform and process changes resulting from new technology, are just a few challenges. The challenge is not only to understand the technology-driven influencers that will shape competition and create that agility and responsiveness to address them but also compete with new, aggressive, non-traditional innovators.

Your top priorities could be to transform core back-end processes and enrich customer experiences. If you are asking yourself – how do I do this? How do I drive business growth and efficiencies at the same time? Your simple answer is to tap into key partnerships.

Find the strategic partner who understands the importance of innovation, digitisation and the future of technology in your financial mix. How is your company moving to digital transformation? Write to us and share your stories. And watch this space for my next blog in the series.

Read another Future Forward blog and learn about other perspectives on the industry here.

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Tech Innovations in banking and financial services https://www.tatacommunications.com/blog/2018/03/tech-innovations-in-banking-and-financial-services/ Thu, 01 Mar 2018 10:19:51 +0000 https://www.tatacommunications.com/blog/?p=4743 Tata Communications is breaking new ground by achieving inclusion in its second Gartner Magic Quadrant, being recognized as a top employer year on year and leading innovation to tap market changing opportunities. I am always amazed at the variety and volume of new technological innovations hitting the market today. “Disrupt or be disrupted” – isn’t that the buzz phrase going around?  All to attract, expand and retain long-term relationships with customers who are demanding changes and expecting excellence. A similar story is fast emerging in the banking and financial services industry. The rise of FinTech in a digitized world is creating new waves. New models are quickly emerging in the chase to efficiently and effectively satisfy consumer needs. In other words, creating that exceptional differentiated user experience to enable convenience, personalization, and flexibility. The emergence...

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Tata Communications is breaking new ground by achieving inclusion in its second Gartner Magic Quadrant, being recognized as a top employer year on year and leading innovation to tap market changing opportunities.

I am always amazed at the variety and volume of new technological innovations hitting the market today. “Disrupt or be disrupted” – isn’t that the buzz phrase going around?  All to attract, expand and retain long-term relationships with customers who are demanding changes and expecting excellence.

A similar story is fast emerging in the banking and financial services industry. The rise of FinTech in a digitized world is creating new waves. New models are quickly emerging in the chase to efficiently and effectively satisfy consumer needs. In other words, creating that exceptional differentiated user experience to enable convenience, personalization, and flexibility.

The emergence and evolution of FinTech could have multiple meanings for financial services organizations. It may create competition, collaboration or co-opetition – all in the same breath.

According to PWC, mainstream financial institutions are rapidly embracing the disruptive nature of FinTech and forging partnerships in efforts to sharpen operational efficiency and respond to customer demands for more innovative services. In fact, 82% of financial institutions expect to increase FinTech partnerships in the next three to five years.

Customers – driving change and adoption

The quest for delighting customers is front and center for all businesses and especially so in the financial sector. Case and point – according to the Digital Banking reportover 70% of financial institutions globally placed “improving the customer experience” as one of their top 3 strategic priorities for 2017.

I truly believe that technological innovations – those that provide the speed and agility to help our customers deliver new services to their customers – are at the heart of any customer-centric endeavor. In the banking industry, these include the ability to conduct transactions on the go, access to next-gen technologies such as remote expert consultation over video or chatbots, intelligent trading platforms with analytics, personalized attention and more. As a result, a need for partnerships has arisen in order to fulfil those innovative ambitions.

Institutions like JPMorgan have been leaders in this space. In early 2016, it became the first US Bank to partner with a FinTech company, joining OnDeck to unveil a small business lending partnership. Over the last two years, the program has offered a seamless small business lending experience to customers that the bank would likely not have reached if not for the partnership. And last fall, the company launched Finn by Chase, an app aimed at millennials that allows customers to open accounts, make deposits, issue checks and track spending – all from their phones.

At Tata Communications, we’re helping banks improve their customer service through easier communications access. For example, we partnered with one of India’s biggest investment banks to embed ‘in browser’ video conferencing for their VIP customer relationship management team.

This helped to develop a more intimate, premium service for the bank’s most important customers, ultimately delivering higher financial returns and increased loyalty as well as unleash the potential of real time communications.

In my next blog, I’ll delve deeper into the digital transformation of financial services.

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The Ovum view: drivers and challenges for IoT in manufacturing sector https://www.tatacommunications.com/blog/2018/02/ovum-view-drivers-challenges-iot-manufacturing-sector/ Thu, 15 Feb 2018 17:20:10 +0000 https://www.tatacommunications.com/blog/?p=4693 By Alexandra Rehak, Practice Lead, IoT – Ovum Today’s increasingly digital manufacturing sector, also known as Industry 4.0, has been identified by Ovum as one of the fastest-growing and highest-impact areas for the deployment of the Internet of Things (IoT).  In our recent IoT Enterprise Insight Survey, we surveyed nearly 1,350 enterprises in 14 countries globally, focusing on organisations that are already in the process of rolling out IoT solutions.  Our objective was to understand their drivers, challenges, technology approaches and planned investment in IoT. Demonstrating the strategically important role of IoT applications in the manufacturing and industrial sector, these respondents...

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By Alexandra Rehak, Practice Lead, IoT – Ovum

Today’s increasingly digital manufacturing sector, also known as Industry 4.0, has been identified by Ovum as one of the fastest-growing and highest-impact areas for the deployment of the Internet of Things (IoT).  In our recent IoT Enterprise Insight Survey, we surveyed nearly 1,350 enterprises in 14 countries globally, focusing on organisations that are already in the process of rolling out IoT solutions.  Our objective was to understand their drivers, challenges, technology approaches and planned investment in IoT.

Demonstrating the strategically important role of IoT applications in the manufacturing and industrial sector, these respondents were significantly more likely than their peers in other sectors to have C-level leadership for their IoT initiatives. Close to half (45%) of companies in this space reported that their IoT strategy was led by the board, CEO, CIO or CTO. In fact, only in the energy and utilities industry were respondents more likely to have this level of senior leadership.

We also asked respondents to tell us what their most important goals were in deploying IoT solutions.  Cost reduction came out strongly on top, followed by improving business processes.  More aspirational goals such as changing the company’s business model, or monetising IoT data, were less commonly selected, indicating enterprises are looking for some clear short-term gains from IoT.

Source: Ovum IoT Enterprise Insight Survey 2017.  Percentages shown indicate % of responding companies selecting the indicated goal as one of their top 3.  Top 5 responses shown.  n = 1,343.

The most important driver for IoT deployments in the manufacturing and industrial sector is cost reduction, but that is followed closely by process improvement, increasing competitiveness, and improving customer experience.  As one manufacturer told us:

“The biggest thing for us, to be honest, is customer satisfaction, which is really driving us as a differentiator.  We think deploying this technology can move us up the value chain with customers.”

In this particular case, the manufacturer is using sensor-enabled technology to track the progress and performance of a cleaning device moving through an oil pipeline – a purely B2B application and not what one would think of as a typical use case for improving customer satisfaction.  But the IoT data generated by the connected device is being used to understand many other elements besides simply its speed of progress and location. These are then analysed and fed back to both customer service and sales teams to enable greater insight, more effective service, and a stickier customer relationship.

Manufacturing and industrial companies also report that the greatest risk to successful IoT deployment is the complexity of integrating IoT solutions with their existing business processes – an important point for IoT providers to bear in mind as they work with companies in this sector.  Technical enablement and excellence are critical ingredients needed for IoT solutions to have the desired impact, but providing support on organisational and business process change will be just as important to enabling a successful outcome for industrial IoT customers.#

 

Source: Ovum IoT Enterprise Insight Survey 2017.  Percentages shown indicate % of responding companies facing each type of challenge.  n = 1,343.

Ultimately, there is great diversity of IoT applications and use cases, even within a single industry sector.  Manufacturing and industrial firms have been early adopters of IoT, and some of the more common applications being deployed include remote monitoring, asset tracking, predictive maintenance, and factory operations control.  The first three of these can effectively be seen as horizontal applications, as they are deployed across a variety of both industries and use cases.  As such, providers may hope to see some scale effects, as these continue to develop.

Source: Ovum IoT Enterprise Insight Survey 2017.  Percentages shown indicate % of responding companies in the manufacturing/industrial sector that are deploying each application type.  n = 180.

Yet, the market is still in the relatively early development stage. Ovum’s view is that manufacturing and industrial companies need to work with the right partners with the ability to develop and support industry-specific requirements – that will be a key ingredient for successful IoT projects.

Read one of our previous blogs on the Future Forward view.

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Reimagining employee volunteering with help of tech https://www.tatacommunications.com/blog/2018/02/reimagining-employee-volunteering-with-help-of-tech/ Thu, 08 Feb 2018 14:10:54 +0000 https://www.tatacommunications.com/blog/?p=4601 I have always been inspired by the life and works of Vincent van Gogh. He had a deep love for nature, simple living and country life. Talking about his art, he once said, “I am seeking, I am striving, I am in it with all my heart.” I often go back to this thought while managing employee volunteering –an amalgamation of intent, ability and shared values. At the Tata Group, our mission is ‘to improve the quality of life of the communities we serve globally through long-term stakeholder value creation based on leadership with trust’. Employee volunteering is one of...

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I have always been inspired by the life and works of Vincent van Gogh. He had a deep love for nature, simple living and country life. Talking about his art, he once said, “I am seeking, I am striving, I am in it with all my heart.” I often go back to this thought while managing employee volunteering –an amalgamation of intent, ability and shared values.

At the Tata Group, our mission is ‘to improve the quality of life of the communities we serve globally through long-term stakeholder value creation based on leadership with trust’. Employee volunteering is one of the key mechanisms through which we channel our 650,000 employees toward this mission and contribute to sustainable development. At Tata Communications, we have a focused CSR programme which aims to resolve the concerns of the society we serve: in education, employability and healthcare. And to deepen impact of our work, we have made a conscious effort to involve our vast global network of employees in CSR. We also believe that to be a ‘great place to work’, our employees ought to be invested in social issues and go beyond business.

Our long-term CSR projects impact more than 70,000 women, children, youth, farmers and community members annually. While our employees volunteer their skills and time on a regular basis, we decided earlier this year to take our commitment to community action to another level. We launched DRIVE Week – our first ever company-wide tools-down day that united employees across geographies to serve the common goal of giving back to society. DRIVE (Daring, Responsive, Inclusive, Venturing, Ethical) is a set of leadership values through which we strive to build an organisational culture that epitomises innovation and collaboration. By linking employee volunteering to DRIVE, we wanted our employees to come together and experience new ways of being and doing as individuals, as employees of Tata Communications and as members of a wider society.

During the week, employees chose to contribute to an initiative close to their heart from a variety of carefully curated activities. These ranged from mentoring youth from our skill development programmes, imparting social media skills to budding entrepreneurs, creating learning aids for children with disabilitie,s to fundraising for underserved families, working in food banks and cleaning beaches. The result? A record 6,500+ volunteers clocked a total of 25,755 hours – equivalent to nearly three years – through 276 volunteer events held in 49 cities around the globe.

So how did we get so many of our people to give so much? For starters, we treated it as a mini-movement that focused on a clear strategic objective of giving back to society. Since it involved galvaniing 10,500 employees, we created a cross-functional team and a group of committed mobilisers, most of whom were active volunteers already, and who could learn, collaborate and work together. We then focused on building the collective capacity of our mobilisers, developing them into ‘volunteer leaders’. Rallying them around one single goal and making them understand their contribution in the context of a larger whole was at the heart of the capacity-building programme. And our senior management led from the front. In the run-up to DRIVE Week, they integrated it into their weekly and monthly meetings with their respective teams.

To strengthen our efforts further, we used digital technology and created an online platform that enlisted all possible ways of volunteering across our offices globally. We wanted our employees to have the freedom to choose – the cause, time, location and community they identified with the most. Democratising and decentralising the organisation of employee volunteering is important, for these are the two most powerful enablers of a global effort of this scale.

My experience of DRIVE Week reinforced three of my long-cherished beliefs. First, assembling a cross-functional team is not enough to ensure the success of such a campaign. A cross-functional team needs to create a unified narrative which requires to be well articulated. During DRIVE WEEK, we created a story of us, of self and of the world we live in – here and now. Second, a structured leadership approach based on shared purpose fosters motivation and accountability. Third, apart from positively impacting communities, volunteering offers an excellent learning and development opportunity through which we can build critical skills and expertise in employees. Employee volunteering is a neutral space without designations. It draws one out of our comfort zone which, as we all know, is where the magic begins!

So where do go from here? We have created avenues to use our vast network of volunteer leaders to stay engaged, focused and use the experience gained during DRIVE Week to nurture a new generation of employee volunteers. Global Guidelines on CSR and employee volunteering have been launched to further clarify the intent and direction of our social efforts to our colleagues spread across the globe.

At Tata Communications, CSR is not a budget but a value system and not merely compliance but creation of shared values and better life situations for millions. This year, DRIVE Week demonstrated to us all that we can live up to the Tata Group’s high societal purpose – we have gained a great deal by focusing outward, into our communities.  Our next steps can only take us further.

Read one of our previous blogs on unlocking transformation through diversity.

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Beyond humans: diversity in the digital age https://www.tatacommunications.com/blog/2018/02/beyond-humans-diversity-digital-age/ Mon, 05 Feb 2018 02:00:45 +0000 https://www.tatacommunications.com/blog/?p=4598 In my earlier blog post I highlighted the key findings from Talent Diversity for Collaborative Innovation, the latest report from the Global Talent Competitiveness Index (GTCI) for 2018. In this post I will delve deeper into a finding which had particular resonance for me: cognitive diversity. As the report highlights, teams made up of diverse people generally outperform teams of talented but similar people. Quite simply, diversity brings together different knowledge, experiences and perspectives, which pays dividends in terms of results. A symbiotic relationship So, what happens when you extend cognitive diversity beyond humans? With the onset of machine learning...

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In my earlier blog post I highlighted the key findings from Talent Diversity for Collaborative Innovation, the latest report from the Global Talent Competitiveness Index (GTCI) for 2018. In this post I will delve deeper into a finding which had particular resonance for me: cognitive diversity.

As the report highlights, teams made up of diverse people generally outperform teams of talented but similar people. Quite simply, diversity brings together different knowledge, experiences and perspectives, which pays dividends in terms of results.

A symbiotic relationship

So, what happens when you extend cognitive diversity beyond humans? With the onset of machine learning and artificial intelligence (AI), humans and machines will exist side-by-side in enterprises of all kinds.

Despite the infinite possibilities for progress the meeting of man and machine brings, one doesn’t have to look far for counter-arguments. The most common of these is that machines will enter the workplace at the expense of human job losses rather than to augment the work they do.

Some experts, however, point to a different outcome. Professor Ken Goldberg, for example, of the University of California, Berkeley, has suggested that AI opens the way to more diversity and multiplicity.

Rather than humans being led or overtaken by machines, Professor Goldberg postulates the concept of ‘Multiplicity’ that sees diverse groups of machines and humans working together harmoniously. Diversity, therefore, is part and parcel of this symbiotic working relationship.

Improving performance through diversity

Far from a sci-fi movie scene, for Goldberg, this is happening now. The combination of machine learning and data already drives many of the online services we use every day. Amazon’s ‘other people also bought’ recommendations or Netflix’s suggested movies are examples of this.

On the flipside, the more diverse the data, the better the results that AI can deliver. Goldberg highlights how research conducted at the University of California by Leo Breiman and Adele Cutler shows that multiple algorithms will outperform a single one, as long as those algorithms are diverse.

So, the more diverse the input from humans and machines, the more the potential for successful outputs and outcomes. By applying cognitive diversity to humans and machines, enterprises can make their collective thinking more diverse, ultimately leading to improved performance.

Read one of our previous blogs on transforming society in the automated vehicle age.

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Is 2018 the year enterprises become truly intelligent? https://www.tatacommunications.com/blog/2018/01/will-2018-finally-year-enterprises-became-truly-intelligent/ Tue, 30 Jan 2018 02:00:39 +0000 https://www.tatacommunications.com/blog/?p=4588 In the rapidly-changing digital landscape enterprises should keep up with the latest technology trends and make right decisions faster to set themselves up for a future that has already begun. The word “intelligent” is something that managers in corporations and various enterprises hear frequently these days. It is without a doubt that trends such as machine learning, artificial general intelligence, data driven decision making and processes, smart contracts, virtual/augmented reality and intelligent infrastructure can benefit your average business out there – the question many ask though is how these trends would manifest in organisations in the short term. Intelligent infrastructure:...

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In the rapidly-changing digital landscape enterprises should keep up with the latest technology trends and make right decisions faster to set themselves up for a future that has already begun.

The word “intelligent” is something that managers in corporations and various enterprises hear frequently these days. It is without a doubt that trends such as machine learning, artificial general intelligence, data driven decision making and processes, smart contracts, virtual/augmented reality and intelligent infrastructure can benefit your average business out there – the question many ask though is how these trends would manifest in organisations in the short term.

Intelligent infrastructure: from build to consume

There is a clear shift happening from building IT to consuming IT, with public cloud infrastructure seeing the greatest growth in adoption. According to a recent McKinsey research, by 2020 it is expected that up to 80% of enterprise applications will be in the public cloud with only the remaining 20% in their own data centre.

Migrating to hybrid cloud enables your company to achieve cost efficiency, flexibility, scalability and more deployment options. On top of it, off-premise solutions eliminate the need to make massive financial expenditures to handle short-term spikes in demand, as well as helping you free up local resources for more sensitive processes or applications.

Applying an intelligent approach allows you (but more importantly your competitors) to use smart hybrid infrastructure to innovate, automate and increase the speed of business. Smart hybrid cloud uses machine learning and comes together with intelligent infrastructure, customisation, personalisation, a multi-cloud ecosystem, integrated managed services as well as transparency.

The rising importance of integration and interoperability

The future of enterprise IT lies in the intelligent cloud. Having the right cloud strategy for infrastructure, applications or data on its own is no longer enough to tackle tomorrow’s business challenges, unless your organisation can efficiently connect these systems in a way that provides predictive information that ultimately leads to more intelligent business actions. The underlying goal of this next phase of cloud computing is to achieve and leverage the full potential of the entire hybrid cloud landscape, by squeezing the most out the insights obtained from digitised business process that no longer operate in isolated silos.

Normally, when companies shift to virtual data storage and computing in the cloud, they are just taking their first big step towards a much bigger transformation: cloud enabled intelligence.

Intelligent cloud: a key to the future of technology

Datasets that businesses collect from their IT systems are so large and complex that they always seem to warrant a rethink of the KPIs and rely on virtualisation and cloud deployment models that can help enterprises get smarter in their decision making. The intelligent cloud is a platform shift towards data which automates a wider range of processes and knowledge tasks in a smart way and at a lower cost. It provides services equipped with robust and intelligent mechanisms that enable them to respond to external inputs and users in an autonomous, smart self-sustainable manner. In other words, you can call it a “problem-solving” cloud which connects and analyses big data to take the best possible action in each situation.

Infrastructure automation enables you to respond to rapid changes

At its core, the digital era is all about speed. Everything needs to go faster – from application development cycles to customer service to managing incidents and other internal issues in near real-time. Business outcomes, customer loyalty and competitive advantage all rely on the speed of business processes. Since your business can only go as fast as your infrastructure, it is important to speed it up by automating processes.

Intelligent cloud solutions help you automate most of your business processes to achieve productivity, business agility, cut labour cost, optimise the workforce, and improve the user experience. When you combine machine learning capabilities with a smart automated solution, you can accomplish far more than you may have ever imagined.

Secure end-to-end cloud management

Managing operations, maximising resources, and executing projects in hybrid environments remains a stress point, mostly due to the lack of experience, loss of visibility and control, as there is no single touch point for deployments. To make the migration run smoothly and create an intelligent cloud-first culture successfully, more and more enterprises go for end-to-end cloud management solutions. Having a partner who will design, integrate and manage hybrid cloud services while maximising its benefits becomes a must. With the right partner, achieving both efficiency and innovation in all the business domains and applications across the entire portfolio is much easier.

How much of it is just hype?

“All of it, and none of it.” Would be the simple answer – in reality many of these changes will be adopted gradually as IT companies come up with better and better technological solutions for the real life problems that businesses are facing. However, as exchange of information between the digital and real world continues to accelerate and the companies that can get insights from the wealth of data better and faster will be the winners of the future.

Learn more about how Tata Communications & Microsoft are together enabling enterprises to become truly intelligent.

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Shape shifting the economics of a great nation https://www.tatacommunications.com/blog/2018/01/shape-shifting-economics-great-nation/ Fri, 26 Jan 2018 14:47:45 +0000 https://www.tatacommunications.com/blog/?p=4584 According to several reports, including the IMF, the world economy is slated to do well this year, with a predicted global output of around 3%. Amid synchronised global growth across both developed economies and emerging markets, India is expected to be delivering a robust 7% – 8% growth rate in the coming fiscal year. While these predictions portend good tidings for the Indian economy, they also highlight Robert Solow’s mould-breaking model of economic growth for which he won the Nobel Prize in Economics. In his model he shows how after a certain threshold growth comes from using the same factors...

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According to several reports, including the IMF, the world economy is slated to do well this year, with a predicted global output of around 3%. Amid synchronised global growth across both developed economies and emerging markets, India is expected to be delivering a robust 7% – 8% growth rate in the coming fiscal year.

While these predictions portend good tidings for the Indian economy, they also highlight Robert Solow’s mould-breaking model of economic growth for which he won the Nobel Prize in Economics. In his model he shows how after a certain threshold growth comes from using the same factors of production differently or in a more innovative way.  This is certainly something that the Government of India recognises and likes to put into play – most recently with the Digital India blueprint.  This plan will not only help the national economy leapfrog ahead, but also enable more industry sectors and categories to prevail, and to set a new global standard future forward.

The positive rhetoric on India’s growth prospects is a result of the increased resolve on building a robust ecosystem to aid technological innovation in the country to improve not just financial inclusion but also create platforms that would work as social equalisers. One stand-out initiative is the national GI Cloud, aptly named ‘Meghraj’ or ‘King of the Clouds’. The architectural vision of GI Cloud encompasses a set of discrete cloud computing environments spread across multiple locations, built on existing or new (augmented) infrastructure, following a set of common protocols, guidelines and standards issued by the Government of India to harness the benefits of cloud computing.

We, at Tata Communications, understand and appreciate the nuances around digital transformation, having worked with thousands of global customers on their digitisation journeys and are honoured to be able to play a pivotal role in the co-creation of  critical government e-initiatives like the government e-marketplace.  The Indian economy is poised for growth and we are proud to be working with the government on key initiatives that will accelerate financial inclusion, quality healthcare e-governance, and education services in the country.

The single minded agenda for these key projects is to help accelerate the delivery of e-services in the country, while optimising the government’s spend on ICT – rather like every enterprise that is looking to navigate their budgets on business technology and digitisation.

Cloud enablement has always been a key component in these conversations and we are absolutely delighted to not only be certified by the government of India as a partner in this journey but also be able to invest our resources in building a nation ready for the future, here and now.

Together we help the economy as well as organisations and enterprises of all shapes and sizes, get ahead and stay ahead in the global marketplace.

 

Read one of my previous blogs on consumer security in 2018.

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To unlock transformation, diversity is the key https://www.tatacommunications.com/blog/2018/01/to-unlock-transformation-diversity-is-the-key/ Tue, 23 Jan 2018 02:00:47 +0000 https://www.tatacommunications.com/blog/?p=4567 Diversity is the lifeblood that flows through the teamwork that in true generates fresh ideas and operational excellence. Any enterprise that is serious about creating a culture of growth, innovation and always-in-beta transformation must embrace the potential of diversity. In this vein, Tata Communications joined INSEAD and the Adecco Group, sponsoring the Global Talent Competitiveness Index (GTCI) 2018. The latest report, Talent Diversity for Collaborative Innovation was launched in Davos, Switzerland on 22 January. We are facing a future where change is constant. In this world, businesses can ill-afford to leave any stone unturned as they search for the next...

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Diversity is the lifeblood that flows through the teamwork that in true generates fresh ideas and operational excellence. Any enterprise that is serious about creating a culture of growth, innovation and always-in-beta transformation must embrace the potential of diversity.

In this vein, Tata Communications joined INSEAD and the Adecco Group, sponsoring the Global Talent Competitiveness Index (GTCI) 2018. The latest report, Talent Diversity for Collaborative Innovation was launched in Davos, Switzerland on 22 January.

We are facing a future where change is constant. In this world, businesses can ill-afford to leave any stone unturned as they search for the next chapter in their future. Therefore, they must take in as diverse range of perspectives as possible to shape progress in a fast-moving digital arena.

Diversity, success and prosperity

The GTCI report measures diversity and inclusion D&I across 119 countries. Each country profile includes key indicators and ranks that country’s performance. An executive summary plots performance against the GTCI’s six pillars: ‘enable’, ‘attract’, ‘grow’, ‘retain’ plus VT (vocational and technical) and GK (global knowledge) skills.

Those countries with the highest D&I scores are developed, high-income nations – with Switzerland leading the way – and there is a strong correlation with per capita GDP. You could say that diversity is both a consequence of and a contributor to success and prosperity.

In light of this, countries, cities and enterprises can and should do more to harness the full power of diversity, according to the GTCI.

Enriching impacts

Organisations must create an environment that is conducive to innovation through inclusive leadership behaviours. As the report points out, it’s not about hitting diversity quotas: the real value comes from building an inclusive culture that enables and encourages people to express their opinions and feel their contribution being synthesized into the eventual work product.

As well as enterprises, cities play a vital role in driving the global talent diversity agenda. The report looks at 90 cities across the globe and features case studies demonstrating how diversity has been leveraged as a tool to increase competitiveness.

The GTCI champions enlightened and forward-thinking municipal leadership that inspires communities to use diversity as a force for good and project a positive image of their city. Diversity is not exclusive to humans, but extends to every aspect of business and community culture including physical environments and machines.

It is therefore the duty of businesses, governments and industry bodies to ensure that diversity in all of its forms thrives. The Talent Diversity for Collaborative Innovation report shines a light on the enriching impacts that diversity can bring to a country, city or business.

Read more about the research behind Global Talent Competitiveness Index.

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Could you go for 12 hours without the Internet? https://www.tatacommunications.com/blog/2018/01/go-12-hours-without-internet/ Mon, 22 Jan 2018 07:25:31 +0000 https://www.tatacommunications.com/blog/?p=4552 As people’s dependence on different cloud and mobile applications continues to grow both at home and at work, and as digital innovations like artificial intelligence (AI) and Internet of Things (IoT) transform how businesses operate, it’s easy to forget that all of this is made possible by one thing: the Internet. It’s incredible to think how quickly we’ve all become so dependent on the pervasiveness of superfast connectivity. Back in 1995 when the Internet as we know it started to gather momentum, there were just 16 million people ‘online’. In the next 20 years, Internet use grew 100-fold, to over...

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As people’s dependence on different cloud and mobile applications continues to grow both at home and at work, and as digital innovations like artificial intelligence (AI) and Internet of Things (IoT) transform how businesses operate, it’s easy to forget that all of this is made possible by one thing: the Internet.

It’s incredible to think how quickly we’ve all become so dependent on the pervasiveness of superfast connectivity. Back in 1995 when the Internet as we know it started to gather momentum, there were just 16 million people ‘online’. In the next 20 years, Internet use grew 100-fold, to over one third of the world’s population. Today, there are around 3.5 billion Internet users. And, in just three years, by 2021, there will be more than 1 billion more: 4.6 people connected to the Internet – and as many as 27 billion networked devices globally.

All these mind-boggling numbers show how deeply ingrained the Internet has become in all aspects of our lives, the world of business and society as a whole.

Around four years ago, we commissioned a global survey to measure people’s dependence on the Internet. The research revealed that close to two-third of us (64%) experienced FOMO, or ‘fear of missing out’, without Internet access. It also showed that Asian respondents were the most Internet-dependent, with just around half (48%) of Singaporeans, for example, capable of lasting up to 12 hours without accessing the Internet. I can relate with that!

I’m also confident that if we did this research today, these figures would be much higher. Furthermore, in many industries today – from banking and retail to manufacturing and logistics – it’s practically impossible for people to do their jobs at all without connectivity. Businesses rely on cloud-based applications, data and communications, accessible over global networks, on any device, anytime, anywhere. And, with the growing adoption of different IoT and AI applications, we are all set to become even more reliant on reliable, secure, superfast network connectivity.

This means that the technology and telecoms industry has the crucial task of ensuring that the global Internet infrastructure is able to support the growing demands of our increasingly digital world. To do this, we need to work together and invest in enhancing existing networks and building new ones.

That is why Tata Communications has joined forces with Facebook, China Telecom Global, China Unicom and Telstra to build a new, next-generation subsea cable system between Hong Kong, Taiwan and California.

To-date, across the industry, almost all subsea cable systems between Asia and the US have been routed via Japan because the country is ‘just’ 8,000 kilometres from California. However one challenge with the region around Japan is that it is very prone to earthquakes which lead to connectivity outages – which in turn can have a hugely disruptive impact on businesses. But now, the technology exists to link Hong Kong and California directly – a distance of some 13,000 kilometres.

The new Hong Kong-Americas subsea cable system will be completed and connected to our global network in 2020, bringing greater speed, diversity and reliability of connectivity between the business hubs of Asia and the US.

We’re committed to working together with other key players in the technology and telecoms ecosystem, constantly growing our capabilities and investing in our global network to meet our customers and partners’ increasing data demands. With our growing global network as a foundation, businesses will be better placed than ever to transform how they operate through new disruptive digital services, and billions of people around the world will stay connected – no matter what

Learn more about the new HKA subsea cable here.

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The future of mobile and the autonomous vehicle network https://www.tatacommunications.com/blog/2018/01/future-mobile-supporting-autonomous-vehicle-network/ Thu, 11 Jan 2018 13:48:18 +0000 https://www.tatacommunications.com/blog/?p=4539 The automated vehicle age is nearly upon us and it’s set to completely change our driving habits and the way we think of car ownership. What’s more, the introduction of driverless cars will have a huge impact on society, mobility and future city infrastructure, and also lead to the development of new and disruptive business models. While large fleets of driverless cars are still at least five years away, when they arrive they will produce unprecedented amounts of data, such as car diagnostics and journey details, and will also rely on large amounts of real-time data to navigate around. This...

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The automated vehicle age is nearly upon us and it’s set to completely change our driving habits and the way we think of car ownership. What’s more, the introduction of driverless cars will have a huge impact on society, mobility and future city infrastructure, and also lead to the development of new and disruptive business models.

While large fleets of driverless cars are still at least five years away, when they arrive they will produce unprecedented amounts of data, such as car diagnostics and journey details, and will also rely on large amounts of real-time data to navigate around. This autonomous vehicle network will rely on a next-generation mobile network capable of handling these levels of data across all areas that driverless vehicles might go.

The move to 5G

The leap in quality from 4G to 5G will be huge, and much more significant than the jump from 3G to 4G was. The next-gen network technology will be able to transport larger amounts of data at high speed with low latency. While 5G will offer huge improvements to the smartphone experience, it is absolutely essential to the future of autonomous cars. As a result, the advent of driverless cars will help to drive the uptake of 5G. While the rollout of 4G was hit with barriers and delays, lessons have been learned that should result in a smoother transition for 5G technology.

Having a robust 5G mobile network in place will enable more decentralisation. But for autonomous cars to really thrive, a completely seamless mobile experience is a must so that cars can stay constantly connected while driving. The challenge will be to design IT architecture between the edge and cloud that can be deployed globally, while still allowing for localised technology to cater for different regions.

Coverage, reliability and scalability must be optimised and seamless mobile networks will require a unified management policy to ensure consistent standards. Tata Communications MOVE is global mobility platform that enables cross-border mobile connectivity and is an example of the kind of flexible connectivity that will be essential for the future of autonomous cars.

What happens next?

The introduction of 5G and the uptake of autonomous vehicles will also lead to new and unexpected technology trends. For example, Artificial Intelligence (AI) will be used to analyse the huge amount of data generated by driverless cars and the urban infrastructure that supports them, including smart road signs and traffic lights.

The insights gained could be used in a number of ways such as reducing the amount of breakdowns as well as providing more detailed real-time traffic reports and air quality information. Tata Communications’ work with Formula One™, in particular its F1® Connectivity Innovation Prize demonstrates the potential of analysing car data.

Seamless connectivity would also enable new trends such as live streaming content to cars and even lead to the development of new media formats such as TV episodes and sports highlights tailored to specific journey lengths. What’s more, we could see the introduction of in-car Augmented Reality (AR) experiences where computer graphics are projected over the passengers’ real-world view out the car windows.

Autonomous car networks and all of these potential spin-off technologies will only be made possible by borderless and robust mobile connectivity that supports a completely seamless experience.

Read one of my previous blogs on living in the automated vehicle age.

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The Middle East: 2017 technology trends of the region in review https://www.tatacommunications.com/blog/2017/12/middle-east-2017-technology-trends-region-review/ Wed, 20 Dec 2017 14:35:53 +0000 https://www.tatacommunications.com/blog/?p=4416 The world of technology has taken great strides across the Middle East this year, with several sectors boosting strategies, spending and innovations in order to bring a glimpse of the future today. The region has been revving up its charge into more high-tech services. At the recent GITEX Technology Week, the region’s largest technology show, several entities flaunted their latest innovations, such as the ‘Hoverbike’ from Dubai Police, a Russian-made flying motorbike; the Volocopter, a German-designed pilotless flying taxi expected to be in service by the end of 2017; and a huge number of improved smart services. Across the globe,...

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The world of technology has taken great strides across the Middle East this year, with several sectors boosting strategies, spending and innovations in order to bring a glimpse of the future today.

The region has been revving up its charge into more high-tech services. At the recent GITEX Technology Week, the region’s largest technology show, several entities flaunted their latest innovations, such as the ‘Hoverbike’ from Dubai Police, a Russian-made flying motorbike; the Volocopter, a German-designed pilotless flying taxi expected to be in service by the end of 2017; and a huge number of improved smart services.

Across the globe, we are moving from being a digital economy to a hyper digital one. And one of the major reasons why this is happening is because of what is commonly termed as the democratisation of technology. New technologies and improved user experiences have empowered those outside of the technical industry to access and use technological products and services. At an increasing scale, consumers have greater access to use and purchase technologically sophisticated products, as well as to participate meaningfully in the development of these products. Industry innovation and user demand have been associated with more affordable, user-friendly products. This is an ongoing process, beginning with the development of mass production and increasing dramatically as digitisation became commonplace.

What we have seen in 2017

Several trends accelerated this year. Most notable has been artificial intelligence (AI), which has been growing tremendously. Apple (Siri), Google (Google Assistant), Samsung (Bixby) and Amazon (Alexa) have been mainstays for quite some time now, but several local companies have deployed their own versions of AI, such as Emirates NBD and its virtual phone banking assistant, EVA. In fact, the UAE has spear headed the movement globally by laying out its Artificial Intelligence strategy and by also appointing its first minister of state for AI.

And when we speak of AI, the Internet of Things (IoT) also comes into play. Whether it be your everyday devices – smartphones, wearables – to home appliances and vehicles, the potential of IoT seems limitless, providing seamless data transfers without the need of human-to-human or human-to-computer interaction. Software.org: the BSA Foundation, in a recent report, says that we would see as many as 50 billion connected devices by 2020. And its worldwide economic gains are pegged to be even larger at $11.1 trillion annually come 2025.

Virtual reality (VR) and augmented reality (AR) have also made headway. Samsung and HTC, with their Gear VR and Vive, respectively, have been heavily promoting their capabilities. Apple, meanwhile, with its latest iOS 11 operating system for its mobile devices, is also making a push with ARKit. The combined revenue for the VR and AR segments, according to recent research by the International Data Corporation, is expected to hit $162 billion by 2020.

In the telecommunications sector, the preparation for 5G has taken huge strides as well. According to Ericsson’s recent 5G Readiness Survey, operators have boosted preparations for the new standard of mobile communications, with trials being carried out by 78 per cent of those they surveyed, compared to 32 per cent last year. Twenty-eight per cent, meanwhile, say that they would deploy 5G beginning next year. And according to the new GSMA Report, Middle East operators will be early adopters, among the first in the world, of 5G networks with expectations of 50 million 5G connections across the MENA region by 2025.

Contactless payments have also made way regionally. In April, Samsung Pay was launched for regional users, while Apple Pay was rolled out only this October. While cash is still indeed king in the region, 75 per cent of users still prefer to pay via this method, according to UAE Central Bank figures. The introduction of these two services in 2017 has set a new trend locally and is certain to trigger a wave of more acceptance thanks to its ease of use and proclaimed security.

And let’s not forget the milestones in enterprise security adoption

As technology becomes more complex and ubiquitous, companies are also putting a premium on security. Gartner, in a report issued recently, forecast that spending on information security alone in the MENA region will reach $1.8 billion this year, an 11 per cent increase from 2016. And spending is expected to grow even more as threats grow; the most notable cyber-attack this year among many was the NotPetya virus, which caused massive shutdowns, crippling several enterprises across the globe.

This year’s several large-scale security incidents have served as a reminder for global as well as regional organisations that using outdated methods of protection do not make the cut. Organisations now fully understand that enterprise security cannot rely on blocking and preventing mechanisms. The year 2017 has demonstrated to many the significance of investing in secure networks and predictive tools and services using experienced partners, who can efficiently identify weaknesses, support proactively and potentially prevent issues before they arise.

The MENA region has been quick to adopt key trending technologies, and as we’ve seen in 2017, the latest technological trends – from AI, IoT to 5G and secure enterprise transformation – have kept us alert and eager to see what emerges in the coming year across the region’s quickly evolving, digitally connected landscape.

Read one of our previous blogs on the network trends in 2017.

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Transforming society and creating new business models https://www.tatacommunications.com/blog/2017/12/living-automated-vehicle-age-transforming-society-creating-new-business-models/ Mon, 18 Dec 2017 02:00:34 +0000 https://www.tatacommunications.com/blog/?p=4407 Autonomous cars are set to totally transform our driving habits but they could also have a major impact on society, from city planning to mobility. What’s more, driverless vehicles will also spark new business models for transportation and car-centric firms. And as our relationship with driverless cars evolves, this will bring new opportunities that will result of a range of spin-off industries emerging. While it will be at least 10 years before we see the introduction of driverless cars at scale, it’s important to start planning for the automated vehicle age now. Driverless cars will be a major force in...

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Autonomous cars are set to totally transform our driving habits but they could also have a major impact on society, from city planning to mobility. What’s more, driverless vehicles will also spark new business models for transportation and car-centric firms. And as our relationship with driverless cars evolves, this will bring new opportunities that will result of a range of spin-off industries emerging.

While it will be at least 10 years before we see the introduction of driverless cars at scale, it’s important to start planning for the automated vehicle age now. Driverless cars will be a major force in the digital revolution, disrupting the world as we know it. However, organisations who have considered how the driverless era will affect them and planned accordingly will have a competitive edge over those who have not.

The driverless society

Driverless vehicles have the potential to completely reverse the notion of car ownership. We’re already seeing innovative new business models, such as Jaguar’s detachable smart steering wheel which summons cars to the driver’s home as part of a paid subscription scheme. In future, it’s possible that no one will buy a car at all. And while the idea of a car that doesn’t need a driver behind the wheel may be some way off, it’s possible that maybe we won’t even be required to have driving licences in order to jump in a car in future. More revolutionary, some governments may start to prohibit people from driving cars as autonomous cars prove to be safer and more efficient in terms of traffic management.

As well as private ownership, the advent of driverless cars could also completely disrupt the public transport and private hire sectors. A lack of human drivers, coupled with more energy efficient hybrid and all-electric cars could see transport costs slashed. As a result, transportation could become incredibly cheap, or even free.

Daily life could be completely altered as a result, for example, the lack of privately owned cars and the ability to hail a car on-demand could rule out the need for car parks. However, while this may be good news for some, it’s important to consider how changing infrastructure could affect an ageing population. New solutions and government-backed schemes may be needed to support those with reduced mobility.

Designing the future

As the framework needed for cars and public transport evolves, the landscape of the city will change dramatically. Urban planners are already beginning to consider architecture for smart cities and how driverless vehicles will fit into them. Not only will parking areas and road systems be transformed, congestion will be reduced, which will have a positive impact on the environment, especially air quality.

Car design will also develop as vehicles are updated to make use of the space that is no longer taken up by a driver. This will free up more of the car interior for work spaces and in-car entertainment. And if people are no longer limited to owning one car, instead having the use of a choice of pool vehicles, we may see new model types arriving to cater for specific needs and types of journey.

Both smart city design and the introduction of fleets of driverless vehicles will have a huge impact on connectivity demands across the globe, boosting the need for flexible networks that can cope with transferring large amounts of data at high speed. This kind of borderless connectivity, like that offered by Tata Communications’ MOVE, will be an essential enabler of the automated vehicle age.

Read my previous blog on the introduction of the autonomous vehicle age.

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Internet Insights using Tata Communications data 2017 (Part 2) https://www.tatacommunications.com/blog/2017/12/whats-happening-internet-insights-2017-data-part-two/ Wed, 13 Dec 2017 02:06:10 +0000 https://www.tatacommunications.com/blog/?p=4405 In the first blog of this series, I discussed some of the insights into Internet growth from our 2017 network data. In this blog, we look at another pervasive trend from 2017 – security. Tipping point for security As people and businesses become increasingly reliant on different Internet-enabled applications, it is reassuring to see that there is greater focus in keeping the Internet secure. For the first time in 2017, traffic using the SSL security protocol (usually rendered as HTTPS, which is HTTP traffic with a Secure Socket Layer) accounted for more traffic on our network than the unencrypted protocol...

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In the first blog of this series, I discussed some of the insights into Internet growth from our 2017 network data. In this blog, we look at another pervasive trend from 2017 – security.

Tipping point for security

As people and businesses become increasingly reliant on different Internet-enabled applications, it is reassuring to see that there is greater focus in keeping the Internet secure. For the first time in 2017, traffic using the SSL security protocol (usually rendered as HTTPS, which is HTTP traffic with a Secure Socket Layer) accounted for more traffic on our network than the unencrypted protocol HTTP, with 34.9% is HTTP traffic and 39.7% is SSL traffic.

The HTTP protocol, developed by Sir Tim Berners-Lee and his team at CERN in the late 1980s, defines how messages are formatted and transmitted and is the foundation of the World Wide Web. Over the years, especially as users have shared more and more personal information over the Internet, hacking and cybercrime have increased in parallel. And, when messages are sent over HTTP, third parties on the same network are sometimes able to read the message. HTTPS traffic, however, is encrypted, and now the de-facto protocol for the Web.

The rise of HTTPS can be explained by growing security consciousness amongst both Internet users and service providers. Even simple Google searches are now encrypted, and the decision by Internet giants such as Facebook, Twitter and Netflix means that the days of HTTP are numbered.

I therefore expect there to be little or no HTTP traffic at all on our network by 2020.

The Internet under attack

While users become more security conscious, cyber-attacks such as DDoS are becoming more common too. DDoS attacks rely on an army of devices hijacked by cyber criminals, which bombards a weakness in a network – often a website. Those infected devices are turned into botnets, which add network traffic to the attack, flooding the target to the point where it brings the network to a standstill. These attacks often carried out to extort ransoms but are also sometimes politically-motivated or simply malicious.

We observed three particularly large ‘events’ on our network during 2017 that were most likely DDoS attacks, whereby huge volumes of inbound traffic flooded in. Before the traffic managed to gather any momentum, however, our DDoS scrubbing farms on our network spotted it and cleaned it, protecting the intended recipients.

As the number of connected devices increases with the rise of the Internet of Things in the coming years, I’m certain that we will see more DDoS attacks, and the sophistication and scale of DDoS attacks is sure to present new challenges too.

The always-connected world

In a way, the data trends from our network confirm something we already know: the Internet, in all its forms, is becoming more deeply embedded in everything we do – at home, at work and in society as a whole.

The overall growth of Internet traffic highlights how different connected technologies are making our lives inordinately better. Music and films are delivered conveniently where, when and how we want. Keeping in touch and sharing experiences and information with friends, family and colleagues, near or far, has never been easier. The Internet has paved the way for a whole new digital economy, including new business models demonstrated by successes such as Airbnb and Deliveroo.

Yet, the pervasiveness of the Internet comes with a warning too, due to the continued rise of increasingly sophisticated cyber-attacks. It is therefore crucial that we don’t become complacent – we must continue to innovate to safeguard the always-connected world, so that the truly transformational, positive impact of the Internet will continue to be felt by people and businesses the world over.

Read one of our previous blogs on smart city solutions.

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Winning over viewers in a Netflix world https://www.tatacommunications.com/blog/2017/09/winning-over-viewers-in-a-netflix-world/ Tue, 26 Sep 2017 01:00:09 +0000 https://www.tatacommunications.com/blog/?p=4253 The world of TV is notoriously hard to crack but widespread technological disruption over the past decade and beyond has led a shift away from traditional broadcasters. Corporations like the BBC no longer dictate what people watch on TV and when, with time-shifting, streaming and data analytics completely transforming the media landscape. Services like Netflix and Amazon Video have emerged as major players in the next-generation media ecosystem, bringing with them a new, flexible way of watching content on multiple devices, anywhere, at any time. Meanwhile, legacy broadcasters have had to adapt their offerings to suit these evolving viewing habits,...

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The world of TV is notoriously hard to crack but widespread technological disruption over the past decade and beyond has led a shift away from traditional broadcasters. Corporations like the BBC no longer dictate what people watch on TV and when, with time-shifting, streaming and data analytics completely transforming the media landscape.

Services like Netflix and Amazon Video have emerged as major players in the next-generation media ecosystem, bringing with them a new, flexible way of watching content on multiple devices, anywhere, at any time. Meanwhile, legacy broadcasters have had to adapt their offerings to suit these evolving viewing habits, including catch-up services like BBC’s iPlayer and subscription-based platforms like Sky’s Now TV.

While it may be tricky for smaller rivals to make their mark, offering niche content or delivering something unique that enhances the viewer experience is the key. OTT networks have dramatically lowered the barriers to entry, so that while big players like Netflix may be leading the way, smaller streaming networks are also now in with a shot at success.

Taking on the big players

There is a growing number of streaming services that stand out from the crowd by offering a carefully curated selection of content aimed at specific audiences. One example is Shudder, a horror film-based subscription streaming service, which launched in the US in 2015 and later expanded to the UK in 2016. While Shudder is operated by US TV network AMC and not a startup firm, it illustrates how smaller players targeting a very precise market can prosper.

Outside of TV shows and films, there’s also a huge opportunity for other industries to produce their own tailored videos. The ability to offer curated content is particularly useful in the world of sport, enabling teams and leagues to complement match coverage with additional content. In-depth analysis and behind-the-scenes player footage can be used to enhance the fan experience, which is especially useful for fans based overseas who wouldn’t otherwise have such direct access to their favourite teams.

Various professional sports organisations have started to branch out into streaming their own content including NFL Network and NBA TV while Tata Communications works with F1 and Red Bull TV. The OTT approach can also help international news networks to reach new audiences in other countries, with Tata Communications already working with Asian Television Network (ATN) Canada to do just that.

Tapping into the ‘passenger economy’

While at one time the TV and cinema dominated the viewing experience, people can now watch video on mobiles devices almost anywhere they like, including the car. And with autonomous cars on the horizon, it’s only a matter of time before video content for cars develops as a business in its own right.

A recent study predicts that a ‘passenger economy’ will emerge to capitalise on the time that will be freed up as drivers become passengers. It estimates that this new industry will be worth $7 trillion (£5.3 trillion) by 2050 as autonomous vehicles become mainstream. The report warns that it’s important to start thinking about digital strategy now as the opportunities offered by the autonomous cars of the future are still up for grabs. It predicts that media producers will develop custom content formats to match short and long travel times.

In order to offer curated content, artificial intelligence (AI) software will increasingly be used for advanced data analytics and could double annual economic growth rates by 2035, according to a recent report. AI and machine learning are already used by firms like Netflix to track trends in viewer consumption and make recommendations based on their preferences. While this kind of technology was previously limited to large companies, it is becoming increasingly accessible, giving smaller operations the same quality data to work with as the broadcasting giants.

Social media and the rise of amateur content creators

The explosion of social media, particularly among millennials and Generation Y ‘digital natives’, also offers big opportunities. Not only does social media offer a way of promoting media services from smaller operators, it’s also acts as a broadcasting platform in itself. Live streaming services like Facebook Live, Periscope and Instagram Live, along with YouTube Live, enable people to become amateur content creators, broadcasting unique content at scale.

As viewing habits evolve, there are huge opportunities for different types of businesses, including news distributors, retailers, device makers and sports leagues to develop new digital video strategies quickly and at scale. And while larger media firms like Netflix have created their own bespoke global distribution methods, OTT networks are the way forward for smaller operators that want to get in on the action.

Read one of my previous blogs on Live 360-degree video.

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Prepare your best, perform your best, and analyse the rest https://www.tatacommunications.com/blog/2017/09/prepare-your-best-perform-your-best-and-analyse-the-rest/ Wed, 20 Sep 2017 08:00:05 +0000 https://www.tatacommunications.com/blog/?p=4183 In this guest blog post, one of the winners of the first challenge of this year’s F1 Connectivity Innovation Prize, Hari Ramachandran, talks about what inspired him and his team mate Rahul Khatri to take part in the Internet of Things themed competition, and their love for the most technically advanced sport in the world. “There is no silver bullet, no simple answer to come up with the concept of life. There is much more than black and white. Every situation is different. Every environment is different. You need to have a constant reflection of what’s happening around you.” These...

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In this guest blog post, one of the winners of the first challenge of this year’s F1 Connectivity Innovation Prize, Hari Ramachandran, talks about what inspired him and his team mate Rahul Khatri to take part in the Internet of Things themed competition, and their love for the most technically advanced sport in the world.

“There is no silver bullet, no simple answer to come up with the concept of life. There is much more than black and white. Every situation is different. Every environment is different. You need to have a constant reflection of what’s happening around you.” These powerful words were said a few years ago by Toto Wolff, Executive Director of Mercedes-AMG Petronas Motorsport, and they’ve stuck with me ever since. The beauty of F1 (and life) lies in preparing your best, performing your best, and analysing the rest. As a designer, it’s had a lasting impact on the way I approach my work and life every day.

My team mate and friend Rahul and I, we love F1 – the thrill, the intricacies, the engineering, the design, emotion… really all of it! I got heavily into F1 after meeting Rahul, who grew up in a racing family back home in India. Rahul’s dad used to rally and passed the passion of motorsport over to Rahul and his brother – so much so that they’ve even built their own rally car! F1 for both Rahul and myself represented incredible engineering complexity manifested in a beautifully intricate way. This inspiration has passed over to the way we approach designing products and experiences for people.

Balancing the power of computing and human intuition

For the F1 Connectivity Innovation Prize in 2017, Rahul and I worked on a solution we call Apex. It’s an end-to-end application designed for capturing data from IoT devices and sensors across team personnel, race operations and logistics. We spent the first couple of weeks of this project doing a lot of research and understanding the use and experience cases that an F1 team faces leading up to race weekend, during race weekend, and after the checkered flag. By further understanding the challenges team members face, we were able to discern key performance triggers that would have a significant impact.

Unlike many systems that solely rely on an artificial intelligence enabled system to make decisions, Apex strikes a balance between the power of the computer and human intuition – and the experience of a team member. One of our key aims was creating actionable insights. This allows team-members to make real-time, data-informed decisions leading to significantly improved efficiency throughout a race week.

As it gathers data on team members (and equipment) through smart devices like wearables, sleep monitors, smart utensils, smart lighting, and even motion and ambient sensors, Apex is able to create a comprehensive understanding of the way a team operates through race week. By capturing data across many streams like health, fitness, diet, sleep, schedule, temperature, positing, lighting, etc. – it is able to gather valuable data not only at the user level, but also at the team level, discerning performance patterns.

Through the Apex Neural Network, a team could then find the optimum setup (or pattern) that makes sure everyone and everything is performing at the peak through the entire Grand Prix weekend. We think that Apex allows for an unprecedented level of operational efficiency through a centralised hub that manages the people/team, race operations, logistics, and data driven experiences through a seamless application that gives data-driven actionable insights.

No brainer

Taking part in the competition was a no brainer for Rahul and me. We were so keen to succeed that I even insisted that we work on it all through my 22nd birthday – so, being one of the winners was a pretty good present!

While the prize is incredibly enticing, we’re both much more excited about having the opportunity to innovate on the future of F1. It’s refreshing to see Formula 1’s approach to the future of the sport, while balancing its integrity alongside innovation. As fans, we’re so excited about this new chapter of the sport!

Taking part in this competition was loads of fun, and we’d do it again in a heartbeat. We’re looking forward to the rest of the season, and the finale in Abu Dhabi. Until then, you’ll find us designing out of Los Angeles!

To learn more about the opportunities for digital transformation in F1, check out Mehul Kapadia’s blog post.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Live 360º video: turning up the heat on live VR https://www.tatacommunications.com/blog/2017/09/live-360o-video-turning-up-the-heat-on-live-vr/ Wed, 13 Sep 2017 12:35:08 +0000 https://www.tatacommunications.com/blog/?p=4231 Broadcasters and content owners are racing to innovate to make sports more powerful and immersive for their viewers, who increasingly consume live and on-demand programming on the move, across several devices and platforms. At the same time, they are competing for the attention of younger, digitally savvy audiences, who have an insatiable appetite for bite-sized content and highly customised entertainment experiences. Missing a trick While virtual reality (VR) is certainly making waves in the industry, it’s fair to say that the technology has not yet hit mainstream. To begin with, not everyone has a VR headset to watch virtual content...

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Broadcasters and content owners are racing to innovate to make sports more powerful and immersive for their viewers, who increasingly consume live and on-demand programming on the move, across several devices and platforms. At the same time, they are competing for the attention of younger, digitally savvy audiences, who have an insatiable appetite for bite-sized content and highly customised entertainment experiences.

Missing a trick

While virtual reality (VR) is certainly making waves in the industry, it’s fair to say that the technology has not yet hit mainstream. To begin with, not everyone has a VR headset to watch virtual content with. Furthermore, widespread use of this technology in sports has been thwarted by the common misconception that you must build end-to-end experiences – separate from the main event – to make people embrace VR.

For example, Sky Sports VR is a dedicated app that enables fans to immerse themselves in a range of VR content from the sport of their choosing, but it is complementary to the main broadcast rather than a part of it. It is not designed to augment the live action on the pitch or the track.

In my view, that’s where the industry is missing a trick today. The biggest opportunity in VR for broadcasters and content owners lies in enhancing and augmenting the main event by enabling sports fans to dip in and out between the live match or the race and the virtual experience. This will help make VR mainstream.

Every millisecond matters in sports

While fully-fledged VR experiences are still gathering momentum, the best way for broadcasters and content owners to bring their audiences more immersive sports experiences is through live 360˚ video. It gives audiences a VR-like experience without the need for a headset, whether they’re at home or on the move. It’s not about taking viewers away from the live action on TV, but about enabling them to get different perspectives by panning around the pitch or circuit during a key moment for their favourite player or driver.

Although 360˚ sports coverage has been explored before, previous technologies have stopped short of live footage that can be viewed without a headset. Intel has shown how viewers could be empowered to choose their vantage point for an immersive view of live MLB games and the NCAA March Madness finals. However, in both of these instances, viewers were still required to download an app and don a VR headset.

Other so-called live 360˚ experiments haven’t actually been live. In some cases, immersive replays have been stitched together shortly after the action has taken place. Even when the 2017 UEFA Champions League Final was broadcast as-seen-live earlier this year, it involved the live video being processed through a number of filters which turned it into an immersive VR experience. This resulted in a delay of around 30 seconds behind real-time, which is not good enough for many sports where every millisecond matters.

Immersing fans in the action with truly live 360˚ video 

Yet, the challenges of delivering truly live 360˚ video cannot be underestimated, especially when – as is often the case with global sports – there are multiple time zones and thousands of miles between the match or race and people’s homes. But the rewards will be immense: truly live 360˚ video will push the boundaries of the sports experience, providing an extra element of behind-the-scenes access for those watching the action onsite, while making fans in their living rooms feel closer to the excitement too.

Whether through VR, AR, ultra high definition or live 360˚video, it’s paramount for broadcasters and content owners to harness the power of the latest digital technologies to stay relevant and competitive, and generate new revenue streams. Only through constantly driving to innovate through new content delivery methods, can they keep their audiences tuned in, hungry for more captivating sports experiences and inspire the next generation of fans too.

Read one of my previous blogs on the evolution of content distribution.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Bringing killer content to viewers – part 2 https://www.tatacommunications.com/blog/2017/09/bringing-killer-content-to-viewers-part-2/ Thu, 07 Sep 2017 16:32:26 +0000 https://www.tatacommunications.com/blog/?p=4222 The first part of this blog post focused on how content is king for broadcasters. However, as we’ll see in part two, the way content is brought to an audience is also a key differentiator and can be part of a value-add service. The local nature of the media industry due to rights issues hasn’t always kept up with peoples’ desire to access whatever content they want, wherever they want. This presents an opportunity for broadcasters to compete with their digital counterparts on exciting new partnerships and content projects of their own. The world of sport is a good example...

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The first part of this blog post focused on how content is king for broadcasters. However, as we’ll see in part two, the way content is brought to an audience is also a key differentiator and can be part of a value-add service.

The local nature of the media industry due to rights issues hasn’t always kept up with peoples’ desire to access whatever content they want, wherever they want. This presents an opportunity for broadcasters to compete with their digital counterparts on exciting new partnerships and content projects of their own.

The world of sport is a good example of how the industry is evolving to address viewers’ evolving content viewing habits. Dorna, the company behind MotoGP, announced a partnership with Tata Communications in February that brings the motorcycle racing action from 18 MotoGP locations to fans globally, and across different platforms. All races are now distributed to over 80 media partners, reaching over 200 million households worldwide. Yet, Dorna also has big ambitions to transform the sport through the latest digital innovations. Recognising the need to quench MotoGP fans’ thirst for more immersive and truly real-time racing experiences, whether they’re watching online, on a TV or on a mobile device, we look to work together with Dorna on innovation projects involving technologies such as low-latency ultra-high-definition, 360º and live over-the-top (OTT) video, as well as High-Dynamic-Range imaging. The aim? To keep audiences engaged by making each race more thrilling than the last.

Looking beyond sport, broadcasters can use the turning tides of viewing habits in their favour. Broadcasters should see this as an opportunity to work more closely with content producers, agreeing from the very outset the most mutually beneficial method of distribution to reach the biggest and most relevant audience.

Empowering regional production companies

Evolving viewing habits and distribution models aren’t just exciting news for the big broadcasters. OTT broadcasting gives smaller broadcasters a more direct line to smaller, niche audiences. For example, in a country like India with lots of regional sub-communities, cultures and even languages, a small regional production company could stream a regional cricket match to local viewers. While they might not have the global appeal of the Indian Premier League, those locally relevant live events which have a captive audience are ripe for smaller broadcasters experimenting with new content delivery techniques. If the content is made available online or via mobile devices, local companies may even support the event through advertising which is beneficial for both the broadcaster and the event they are raising awareness for. Similarly, it is now possible for content creators to launch new OTT channels in a matter of days, targeting audiences globally who share the same interests – be it fight sports or knitting.

This phenomenon will likely start small, but we might see as a result is ‘new Hollywoods’ popping up – regions with the right mix of cultural, social and environmental factors mirroring the Silicon Valleys of this world. These regional content production and distribution hubs could become synonymous with certain types of entertainment, which appeal to a regional audience or particular subculture.

This way, producers outside of the traditional home of big-budget TV are given the opportunity to reach a wider audience than ever before with killer content of their own, starting a new revolution for content generation. It will take us beyond the golden age of television into something else entirely.

Read my previous blog on 4K technology and new viewing experiences.

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Bringing killer content to viewers – part 1 https://www.tatacommunications.com/blog/2017/08/bringing-killer-content-to-viewers-part-1/ Tue, 29 Aug 2017 01:00:09 +0000 https://www.tatacommunications.com/blog/?p=4164 The road has not been easy for broadcasters over the last thirty years. They have seen disruption change their industry almost beyond recognition. Their viewers have moved out of the living room, into bedrooms, onto trains and planes, and beyond. Non-traditional competitors like Netflix, Amazon Prime and Hulu have changed the game in more ways than one. A lot has been said about the evolving media landscape and how broadcasters must look to transform their distribution models. This has become a necessity for broadcasters who want to keep pace with their mammoth, digital-first, non-traditional counterparts. However, this is only half...

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The road has not been easy for broadcasters over the last thirty years. They have seen disruption change their industry almost beyond recognition. Their viewers have moved out of the living room, into bedrooms, onto trains and planes, and beyond. Non-traditional competitors like Netflix, Amazon Prime and Hulu have changed the game in more ways than one.

A lot has been said about the evolving media landscape and how broadcasters must look to transform their distribution models. This has become a necessity for broadcasters who want to keep pace with their mammoth, digital-first, non-traditional counterparts. However, this is only half the battle.

Content is still where the killer value lies. You can get as many people as you like to see your content, but if it doesn’t match their expectations they will find something better. Many television critics have claimed we are living through a golden age of programming, including blockbuster shows like Game of Thrones, True Detective, Breaking Bad, to name a few. There are a number of factors that have contributed to this golden age of content, which in part has grown from a better understanding of emerging viewing habits and needs.

For content to land with today’s diverse audiences, there is ultimately one commodity that broadcasters should value above all else – data.

Data analytics and the death of the traditional ‘pilot’

In years gone past, traditional television networks used ratings to decide which shows to renew and which shows to axe – an approximate figure at best. Meanwhile, new shows were given the green light based on tradition and the intuition of industry executives. The old method was an incredibly imprecise science.

What we have today is an industry re-born and fuelled by data analytics.

As of February 2017, Netflix had over 98.7 million users. The data Netflix harvests and utilises from those users plays a huge part in how it selects and commissions future content for its users. Netflix uses big data analytics to understand which shows land well with its global audience and how and when people access its service.

This huge bank of data translates into actionable insights, and has been key in deciding which content producers Netflix partners with. It has been a key part of some of its biggest success stories, including shows like Orange is the New Black, House of Cards and The Crown.

The outcome is a complete revolution in the way content is commissioned in today’s content-rich industry. Amazon Prime took this one step further in 2016, when it released four Amazon Original Series pilots and invited its users to view and vote for the pilot it most wanted to be commissioned for a full series.

This leads us to an exciting new age for television. But, while content can be the jewel in a broadcaster’s crown, how it is distributed is now a huge part of the value chain as well. In part two of this blog post, I’ll talk about how broadcasters are finding new ways to bring their killer content to global audiences.

Read my previous blog on 4K technology and new viewing experiences.

 

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The time is now for F1’s digital transformation https://www.tatacommunications.com/blog/2017/08/the-time-is-now-for-f1s-digital-transformation/ Wed, 02 Aug 2017 15:49:55 +0000 https://www.tatacommunications.com/blog/?p=4114 Speaking at a roundtable event in collaboration with Tata Communications at F1 Live in Trafalgar Square, London; Ross Brawn, Managing Director of Motor Sports at Formula One Group (FOG) discussed how the sport needs to use digital technologies to improve the fan experience. He identified that F1 is an extremely data-rich environment and that as a sport it is unique in the level of technology and data that exists. This data, which is both historic and predictive, can be used to understand what makes a great race and Brawn already has a few ideas. One that caught my attention as well as...

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Speaking at a roundtable event in collaboration with Tata Communications at F1 Live in Trafalgar Square, London; Ross Brawn, Managing Director of Motor Sports at Formula One Group (FOG) discussed how the sport needs to use digital technologies to improve the fan experience.

He identified that F1 is an extremely data-rich environment and that as a sport it is unique in the level of technology and data that exists. This data, which is both historic and predictive, can be used to understand what makes a great race and Brawn already has a few ideas.

One that caught my attention as well as those in attendance was about how data can be better used to predict the outcome of the race and how this information is shared with fans. At the 2017 Baku Grand Prix, Valtteri Bottas overtook Lance Stroll on the final corner of the race to create a dramatic last gasp finish.

As Brawn says: “we couldn’t predict that would happen, but we would be able to predict that it would get close. You could say to a fan that 20 laps before the end, all the numbers tell us those two cars will be next to each other and show them digitally why that is.” How these real-time updates, predictions and analyses are incorporated in the live broadcast and communicated to fans is a key question. Imagine the “will they, won’t they?” suspense this could cause as fans watch the race unfold.

To show how this kind of digital analysis has improved another sport, Brawn used the example of cricket. While the game of cricket is technologically fairly basic, nowadays it would be difficult to watch a cricket match without the extra information gathered by technology such as Hawkeye.

As the world’s most technologically advanced sport, the time is now to make better use of the data, information and new digital platforms that can bring racing fans closer to the sport. This includes ensuring that all the basics are in place such as ubiquitous Wi-Fi connectivity at Grand Prix locations as well enhancing the user experience on F1.com to create a global digital hub for all news, content and interactions with the sport. Both of these points were made my Brawn.

F1 and eSports

A natural evolution when talking about the digital experience of F1 is to think about the potential of eSports. Arguably, F1 has the potential to be one of the most popular eSports on Earth and Brawn made reference to this potential during the roundtable.

One of the ideas he discussed was creating an environment where there is live racing going on, and the fans are racing their own cars in events which happen in tandem. As well as creating ongoing entertainment to fill troughs in the action such as when the safety car comes on, the eRacing community could be used to test some of F1’s proposed rule changes. This is an extremely tangible way for them to participate more actively in the future of the sport.

From my perspective, it is extremely encouraging to see the likes of Brawn championing the role that new technologies can play in enhancing the user experience for F1 fans. These are the types of conversations which will pave the way for digital transformation and open F1 up to new ideas to better utilise the unprecedented amounts of technology and data at is disposal.

Discover more blogs on working as a connectivity partner with Formula 1.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Letting culture off the leash https://www.tatacommunications.com/blog/2017/07/letting-culture-off-the-leash/ https://www.tatacommunications.com/blog/2017/07/letting-culture-off-the-leash/#comments Wed, 12 Jul 2017 01:00:39 +0000 https://www.tatacommunications.com/blog/?p=4082 In many ways, exceptional leadership is about losing control, rather than gaining it. And embracing that. Realising that you can’t, and shouldn’t, manage every decision, helps create a better business. Whether you manage a department or business unit, or an entire organisation, you have accountability for the sum of the parts. Taking every decision would be both maddening and inefficient, and a waste of talent – not to mention demoralising for people across the company. It simply isn’t possible to run a successful business like that. While some leaders may lie awake at night feeling a lack of control, the...

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In many ways, exceptional leadership is about losing control, rather than gaining it. And embracing that. Realising that you can’t, and shouldn’t, manage every decision, helps create a better business. Whether you manage a department or business unit, or an entire organisation, you have accountability for the sum of the parts. Taking every decision would be both maddening and inefficient, and a waste of talent – not to mention demoralising for people across the company. It simply isn’t possible to run a successful business like that.

While some leaders may lie awake at night feeling a lack of control, the progressive ones will work hard to foster a culture that empowers and inspires ambassadors from within. Imagine the strength of a business where 100% of employees were personally 100% invested to ensure the company has every opportunity to thrive. Every single day.

It’s essential for a global business to recognise the value of many, not the power of few.  Companies don’t always get it right, and the ramifications can be far-reaching in today’s digital world. Whether cultural sensitivities are offended or seemingly innocent jokes backfire, what you say and do matters. It sets the tone – it brings your culture to life.

Done well, bringing your culture to life through the power of many creates a nirvana for best-in-class customer experience. Another perfect example of how culture eats strategy for breakfast -a phrase I often refer to and one that I believe sums up the magic ingredient that can make all the difference in a success or failure.

So, what does that look like at Tata Communications?

Live your values, know your purpose

As technology and connectivity have become more widespread over the last few years, the flow of information has increased and the means of communications have been democratised. At the same time, and perhaps possibly because of this, consumers and individuals now expect businesses to behave more ethically, more transparently and remain true to their values.

While this is often demonstrated most clearly with consumer-brands, as with the recent spate of airline scandals for example. It’s also absolutely true of businesses that sell to other businesses. If you don’t believe in why you do what you do or in what you do – neither will your customers – and they shouldn’t expect anything less. To that end you have to know your purpose and live your value, all day every day.

At Tata Communications, our purpose is clear which is evidenced in how our business has evolved over the last 15 years: We deliver a New World of Communications to advance the reach and leadership of our customers and partners.

Our belief is that this New World is a digital world, underpinned in the traditional values of inclusiveness, compassion and ethical integrity. Digital is empowerment, expression and equalising. That technology can better people’s lives. And as we are innately global, we continually help bridge the developed and developing worlds through our network, cloud, mobility, security and collaboration services – facilitating possible changes in the balance of power, welcoming a new tomorrow.

It is this strong sense of purpose that is then brought to life through our values – our way of living and leading, of delivering for our customers and our company. The bedrock of our culture.

  • Daring
  • Responsive
  • Inclusive
  • Venturing
  • Ethical

These values were built on the core values of Tata group – a group that has successfully stood true to its purpose of doing business for the good of the community and its values of just under 150 years!

Continuous improvement

The world today is in flux and being disrupted by new technologies such as artificial intelligence, automation and the Internet of Things. The solution for these graduates? Constant self-learning and re-education. I call this concept ‘Learn, Unlearn and Relearn’.

In a world where 100-year-old companies are going out of business and 1 year old companies are being floated on the stock exchange, customers’ needs are changing rapidly. At the same time, traditional job functions are disappearing and with them traditional, ‘off the shelf’ products. We now offer whatever our customers and partners need to be successful and drive digital transformation within their own businesses – it’s effectively customer-service-as-a- service. In order to respond, employees in today’s working environment have to be committed to constant development and education.

This rapid change requires staff to be committed to continued development. Within Tata Communications, we run a Moonwalks programme which is all about exploring completely new industries and new subjects. We have five Moonwalks currently underway. The whole idea is to get people to be comfortable with something they know nothing about – creating an environment to learn, unlearn and relearn.

Freedom to innovate

I spend as much time as possible with customers. I love to hear what makes them tick, understand the issues that they face in their businesses day-to-day and know more about what they need from us. In every business, however, it’s the people who work with customers day in and day out, who know best. At Tata Communications, this is true right across the company whether it’s the F1 team that travels to every Grand Prix providing seamless connectivity to Formula 1 management and Mercedes AMG Petronas; the network team that maintains our global network every day to keep our customers’ businesses running, or the media team working with huge names like VICE and MotoGP.

What that means in practice is that employees need to be given the opportunity to explore new innovations and experiment without the fear failure – innovations that meet customers’ needs today or tomorrow. We do this in a number of ways. Our flagship innovation program, “Shape the Future” is designed to kindle the flames of innovation and entrepreneurship within the company. We’ve already seen the incubator create some fantastic ideas, including NetFoundry, a business that aims to reinvent networking for the hyper connected era. The idea was submitted to our “Shape the Future” programme by a team of our employees. After being given the tools and time the team needed, the end was a result a launch at this year’s Mobile World Congress.

When it comes to business, culture is king; it’s the driver of how we recruit, who we employ, the flexibility we offer and the service we provide. We live in an age where customer needs are constantly evolving and increasingly demanding. Businesses with the right cultures in place will be the ones that rise up to meet them. They will bring together people who live and breathe what they do and create an environment where everyone can develop themselves and have the opportunity to innovate.

In this environment, your customers will always be in safe hands.

Read another related blog from Vinod Kumar on ‘Educating your Future Self’.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Coming to a smartphone, tablet or PC screen near you https://www.tatacommunications.com/blog/2017/07/coming-to-a-smartphone-tablet-or-pc-screen-near-you/ Mon, 10 Jul 2017 01:00:57 +0000 https://www.tatacommunications.com/blog/?p=4080 The raft of new 4K TVs and devices released this year reinforces how the average viewing experience is becoming ever-more sophisticated and complex. This is great for consumers who get to see their favourite shows in better quality than ever before, and see new content produced for these enhanced mediums and platforms. It also represents an exciting opportunity for content producers, distributors and broadcasters to push forward the boundaries of TV. However, it also represents a huge challenge. They’ve gone from delivering TV programming through one method – broadcast TV – to delivering live and on demand content to mobiles,...

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The raft of new 4K TVs and devices released this year reinforces how the average viewing experience is becoming ever-more sophisticated and complex. This is great for consumers who get to see their favourite shows in better quality than ever before, and see new content produced for these enhanced mediums and platforms.

It also represents an exciting opportunity for content producers, distributors and broadcasters to push forward the boundaries of TV. However, it also represents a huge challenge. They’ve gone from delivering TV programming through one method – broadcast TV – to delivering live and on demand content to mobiles, TVs and laptops across fixed networks and mobile, in HD, 4K (and soon in 8K) and HDR.

Satellite and cable are no longer enough to provide the same high quality experience to viewers, however, and whatever the viewer wants to watch. Increasingly they are coming to depend on the Internet as a delivery method, as well as investing in ever-more sophisticated infrastructure like new connection points and protected fibre paths to handle this demand.

This kind of investment is rapidly becoming the key differentiator for those who produce, distribute and broadcast content. After all, whether watching on their smartphone on the commute to work or on their 4K television in the comfort of their living rooms, viewers won’t wait if they can get something quicker and better elsewhere.

Enabling new viewing experiences

This new 4K technology also gives us an opportunity to look at the progress made by enabling technologies such as OTT networks, which broadcasters use to deliver content to their viewers as these can have as major an impact on the viewing experience. For example, low-latency feeds can enable new features such as super-fast channel changes and greatly reduced buffering times when streaming content. These features are exclusive to OTT content delivery and examples of how technology is allowing broadcasters to enhance the viewing experience using non-traditional distribution methods.

The concept of the enhanced viewing experience is one which can mean all things to all people. The advent of 4K and Ultra HD is certainly one such technology which is providing an enhanced viewing experience, but there are others which we have seen enter the conversation last year too.

Despite the fact that virtual reality is, for the most part, currently restricted to gaming environments and applications as opposed to a viable broadcast entertainment feature, there are technologies on the market which are paving the way for more immersive entertainment experiences. 360 degree video is an example of a technology which is out there and already being perfected.

Experiences such as those produced by Discovery VR show how far videos from a 360 degree perspective have come in recent years. Furthermore, Intel’s 360 replay technology which has been used in Major League Baseball (MLB), National Basketball Association (NBA) and La Liga broadcasts provides viewers with a 360 perspective of the action – allowing them to relive the big moments of a game through the eyes of the players on the pitch.

More definition, more data

As well as the fact that enhanced viewing experiences such as those described above can give broadcasters a key differentiator and competitive advantage, they have another thing in common. They all require more bandwidth than 2D TV formats, in turn placing additional data loads on the OTT networks which are delivering them. That is why on top of the exciting new broadcast technologies that are coming on to the market, the IP networks over which broadcasters are looking to distribute their content across the globe are just as – if not even more – important.

While content is still the major differentiator for broadcasters and producers, the quality, individuality and intuitiveness of the viewing experience now carries greater influence over the choices of viewers, in a world where the choice of content is near-infinite.

2017 will be a big year for broadcasting tech in terms of what new technologies will find their true place in the TV entertainment domain and how broadcasters will use technology to inspire more innovative ways of bringing content to their viewers’ screens and keeping them hooked.

Read our previous blog by Brian Morris about the global TV market.

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Robotics and girl power: interview with Girls of Steel https://www.tatacommunications.com/blog/2017/06/robotics-and-girl-power-interview-with-girls-of-steel/ Wed, 21 Jun 2017 07:47:22 +0000 https://www.tatacommunications.com/blog/?p=4038 As part of Tata Communications’ aim to drive innovation in digital technologies and promote diversity, the company supported the East Barnet School’s all-female robotics team at the VEX Robotics Championship. Here, we interview the team on the secret behind their recent success and their ambitions for the future. Who are the Girls of Steel, and how did you get into robotics? We are an all-girls robotics team from East Barnet School, Hertfordshire. We got involved in Robotics in early July last year. Helaina is our programmer and builder; Sita is our programmer, builder and driver; Daisy is our Chief Builder;...

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As part of Tata Communications’ aim to drive innovation in digital technologies and promote diversity, the company supported the East Barnet School’s all-female robotics team at the VEX Robotics Championship. Here, we interview the team on the secret behind their recent success and their ambitions for the future.

Who are the Girls of Steel, and how did you get into robotics?

We are an all-girls robotics team from East Barnet School, Hertfordshire. We got involved in Robotics in early July last year. Helaina is our programmer and builder; Sita is our programmer, builder and driver; Daisy is our Chief Builder; and Abi is our designer and responsible for team media. Sita and Abi were asked by their technology teachers if they would be interested in forming their own robotics team. Initially we weren’t sure but decided to give it a go. It didn’t take long for us to get very passionate about robotics – it’s something that we all really enjoy now.

How did East Barnet School get involved in robotics?

Back in 2011, our tech-enthusiast teacher Mr Sadler was researching new, fun ways to enhance the design and technology curriculum. As part of his research, he managed to persuade the MD of Innovation First to give the schools technology department four VEX Robotics kits – and things progressed quickly from there. At that time he was also in talks with the CEO of Autodesk at a digital design and technology event, and the company offered to make their CAD software free to schools in the UK. In early 2012, the EBS Robotics club was officially launched. A series of robotics videos put together by Mr Sadler soon captured the interest of lots of students at our school, including ourselves. We now use the VEX Robotics Design System to learn Science Technology Engineering and Maths (STEM) subjects in a cool, different way.

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What is VEX Robotics Championship all about?

It’s the largest middle school and high school robotics competition in the world. There are now over 15,000 teams taking part from 40 countries worldwide. We design, build and program a fully functioning robot embedded with autonomous programming from the ground up that competes in a specific game. The UK national finals took place at The Big Bang Fair in Birmingham. There, we competed against 40 other teams from across the UK over two days – and we won! As the UK National Champions, we went on to represent the UK at the VEX Robotics World Championships in the US.

It’s not just about robotics though. It’s about getting more students excited about STEM, which we’ve really seen happen at our school. It’s cool to actually see what we are learning about STEM subjects by getting hands-on with the VEX Robotics system. It also gives us a chance to experience teamwork, competition, collaboration, and the high intensity of working to deadlines to be prepared for the competition. It’s also developed our communication, our thinking, problem solving, presentation skills and so much more.

Are there lots of girls taking part in VEX Robotics?

Our teacher Mr Sadler was the first teacher in the UK to put together an All-Girl VEX Robotics Team, called VEX Impact from East Barnet School. The number of girls competing in VEX Robotics is going up, but we feel that more girls should get involved. It might even inspire them to consider a future career in STEM. It has already inspired us to choose GCSE Engineering or GCSE Product Design for our options. We now also have a larger number of Year 7 girls in our school whom we have also inspired. So we are happy that we are having an effect on change in STEM subjects.

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What does your robot do?

Our robot was designed around the game ‘Star Struck’. The aim is to pick up stars and cubes and throw them over a fence on to the opponent’s side. Our claw is curved, so it picks up more stars in one go. We also added elastic bands to give the claw more grip, allowing it to hold on to the stars and cubes. All of our motors on the drive are geared for speed, which means it can move around the arena faster. This helps our robot to get to stars and cubes at a quicker pace. We have also designed a lift mechanism which has a gear ratio of 1:7, which allows us to lift the game objects. We also use a piece of programming software called Robot C to program our cortex controller. This is like the main brain of our robot to which all our sensors and motors attach to. With help from our teacher and mentors, we were able to fully program multiple autonomous programs for our robot.

What have you enjoyed the most about robotics?

Being part of the EBS Robotics Club has taught us many new skills. These include things like teamwork, organisation, problem solving, leadership, time management, designing, autonomous programming and engineering. These skills not only helped us become UK National Champions – we think they will help us in the future too. Experiencing VEX Robotics has made us all passionate about STEM and we all now aspire to have a career in technology, robotics or artificial intelligence. It’s exciting to think what our world will be like in just a decade, thanks to exciting areas like robotics and artificial intelligence. We think these particular technologies will revolutionise the world and the way we live our daily lives, and we can’t wait to help make it happen and be a part of it.

To read more about innovation, read some of our other blog highlights.

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What it takes to win the F1 Connectivity Innovation Prize https://www.tatacommunications.com/blog/2017/06/what-it-takes-to-win-the-f1-connectivity-innovation-prize/ Wed, 07 Jun 2017 01:00:41 +0000 https://www.tatacommunications.com/blog/?p=3996 Two-time F1 Connectivity Innovation Prize finalist and 2015 Grand Prize winner, Paul Clarke, shares his insights on what it takes to win this annual competition. It’s that time of the year again – time for innovators and fans of F1 to embark on an absolutely unique challenge, with their eyes on an epic prize! For those of you who are new to the competition, I can tell you first-hand that this is not just a photo-op. Lewis Hamilton and the other judges are genuinely interested and keen to talk through the concepts, we are in their territory, talking their language –...

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Two-time F1 Connectivity Innovation Prize finalist and 2015 Grand Prize winner, Paul Clarke, shares his insights on what it takes to win this annual competition.

It’s that time of the year again – time for innovators and fans of F1 to embark on an absolutely unique challenge, with their eyes on an epic prize!

For those of you who are new to the competition, I can tell you first-hand that this is not just a photo-op. Lewis Hamilton and the other judges are genuinely interested and keen to talk through the concepts, we are in their territory, talking their language – they can’t help but be in awe of the concepts and talent on show. I guess, in general, that is the theme of the challenge – it’s is not so much a competition as it is a search for innovators. If you have the right idea to solve the right problem at the right time, who knows where it will take you.

For me, this has led to some unbelievable adventures, following the sport I am so passionate about. It has also provided me with some valuable insights and connections. It’s not often that you get a pat on the back from someone like Mehul Kapadia, listen intently as John Morrison, Martin Brundle and Paddy Lowe speak so highly of you, or hear that James Allen is a fan of your work. Yeah – crazy, I know!

My first introduction to the competition was seeing the winners at the 2015 Monaco Grand Prix. A group of smart people that had invested their time and expertise in a challenge, being rewarded with a once in a lifetime prize – I couldn’t think of a more perfect outlet. I was hooked and eagerly awaited the launch of the 2015 competition. Before I knew it, James Allen was talking about it on www.jamesallenonf1.com and I received an email informing me that the first brief had been released.

If you haven’t registered for updates, do it now by visiting prize.tatacommunications.com and following #tatacommsf1prize. Like most things in F1, timing is critical.

Whilst my background as an IT professional over the past 20 years provides a solid baseline, the challenges require a significant investment in problem solving, ideas generation, and of course research, research and research. A successful entry should also make the judges go “wow – I can really see how this idea could transform the sport!” so another top tip is to bring your idea to life with images and illustrations.

I can also credit the challenge with helping advance my career – it is without a doubt one of the most significant achievements in my life and people love hearing about it. In addition to my professional experience, I am fanatical about the sport. Having followed F1 for as long as I can remember, it has become a huge part of my life and, without sounding crazy, it forms a strong bond within our family. This also seems to be true for the other finalists: their concepts are not simply a means to use technology X in sport Y. They are true F1 fans, or teams of fans and technologists, with some incredible ideas. I’ve been fortunate to be involved in technology and innovation over many years. Also, I already come as a package, which means that my plus one has been my beautiful wife, Michelle. Although not strictly a ‘team-mate’, she puts up with the late night light bulb moments and countless draft reviews, but for her it is totally worth it as she is as crazy as I am about the sport.

Whilst the challenges are extremely tough and you’re competing against fans across the globe, it is important to have fun and enjoy the process. I entered because I wanted the who’s who of the sport to see my ideas and now these guys are fans of my work – it is an absolutely surreal experience. With James Allison and special guest judge Ross Brawn joining the panel this year, you are presented with a priceless opportunity have your ideas considered by an audience which covers every level of the sport.

I honestly had no more expectations than having my concept judged, so to find out that I had been shortlisted, was an unbelievable moment. Even more so because I hadn’t told my wife I’d even entered in 2015, so she went from zero to Abu Dhabi in 5 minutes!

Paul at the 2015 Abu Dhabi Grand Prix with the other Formula 1 Connectivity Prize Winners

Paul at the 2015 Abu Dhabi Grand Prix with the other F1 Connectivity Innovation Prize winners

The trip itself can only be described as a once-in-a-lifetime experience, even though it’s happened twice to me. The events, hospitality, VIP access, a stunning trophy, cheque and the ceremony itself are incredible – the ultimate prize for a fan of an ultimate sport. As a finalist, you are a winner in an environment that knows how to treat winners. Whether you take home the Grand Prize or not, you are on the podium, enjoying the champagne alongside first-class innovators and the greats of the sport.

Having reached the podium twice and stood on the top step in 2015, I can tell you that there is no better feeling. The prestige of the prize is incredible, and Datu YogaBrata‘s response last year, falling on his knees, typifies the emotion. For me it was breath-taking, from simply wanting my concept to be in front of the judges to being selected as a finalist to standing on the top step. I’m filled with a level of pride and accomplishment that I can’t describe and I encourage you all to enter this year – I certainly will be.

The deadline for entries to Challenge 1 of this year’s F1 Connectivity Innovation Prize is Thursday 15th June at 09:00 BST. Visit the F1 Connectivity Innovation Prize homepage to submit your entry now!

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Monaco Grand Prix – the ultimate test https://www.tatacommunications.com/blog/2017/05/monaco-grand-prix-the-ultimate-test/ Wed, 24 May 2017 01:00:16 +0000 https://www.tatacommunications.com/blog/?p=3974 This season, Tata Communications completed its 100th race as Official Connectivity Provider to Formula One Group. As I discussed in my previous post, it’s been an incredible, rollercoaster ride during which time we’ve learned – and proven – an enormous amount as a business. Over that five-year period, during which time we also became Official Managed Connectivity Supplier to Mercedes AMG Petronas, we’ve travelled the globe bringing the benefits of digital transformation to the F1 ecosystem. From the shores of the Caspian Sea in Azerbaijan, to the desert plains of Abu Dhabi and the pristine, night-time streets of Singapore, we’ve...

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This season, Tata Communications completed its 100th race as Official Connectivity Provider to Formula One Group. As I discussed in my previous post, it’s been an incredible, rollercoaster ride during which time we’ve learned – and proven – an enormous amount as a business. Over that five-year period, during which time we also became Official Managed Connectivity Supplier to Mercedes AMG Petronas, we’ve travelled the globe bringing the benefits of digital transformation to the F1 ecosystem. From the shores of the Caspian Sea in Azerbaijan, to the desert plains of Abu Dhabi and the pristine, night-time streets of Singapore, we’ve seen it all.

When people find out what I do for a living, the first thing they ask is “what’s your favourite circuit?”. It’s a tough question. We go to so many places, visiting new circuits in Azerbaijan and Russia, as well as the old standards like Silverstone in the UK, Hockenheimring in Germany and Spa in Belgium. But for me, it’s unquestionably Monaco. This may seem like an obvious choice. Set on a picturesque hilltop overlooking the azure Mediterranean Sea, it’s the most glamourous circuit in the world. The winding streets are the ultimate test for any driver, with Ayrton Senna’s and Michael Schumacher’s qualifying laps in 1988 and 1996 respectively, sticking out as two of the greatest laps anywhere, ever – not just at Monaco.

We have also experienced some great moments in Monte Carlo. A particular highpoint for me came in 2015 when, on a stunning evening a couple of days before the race, the Formula 1 Connectivity Innovation Prize winners presented their ideas to the judges panel including Lewis Hamilton, Martin Brundle, David Coulthard, Paddy Lowe, John Morrison and myself.

However, it’s not necessarily the backdrop or the circuit itself which make Monaco my favourite. Somewhat paradoxically, the most renowned and most loved circuits are the ones that represent the biggest challenge, technically speaking. This is because when the circuits were first built the teams were much smaller and less complex – essentially the drivers and a few mechanics. Now the teams have extra drivers, hugely expanded teams of mechanics and engineers, support staff, the drivers’ partners – the list goes on. Nowhere is this more true than at the Monaco Grand Prix. Because it’s based in the streets of a city which is itself small, cramped and unable to expand, the grand prix also has no room to expand. A good example of this is the fact that, at every other grand prix, the teams sit along the pit wall where they can see the garage behind them. At Monaco, they actually sit on top of the garage, making everything that much more difficult.

For Tata Communications at the Monaco Grand Prix, it’s even more extreme. We are situated in an underground car park, with the race literally going on above our heads. Hardly the glitz and glamour you associate with Monte Carlo. At every grand prix we set up a small town’s worth of connectivity infrastructure over the course of three days – and then take it down again in a matter of hours. Clearly, this is even more challenging in an environment like Monaco. But that’s why I love it. Every track is different so there’s no standard way that we perform or meet the challenges of the sport – instead we go the extra mile, doing whatever it takes to get the job done – and Monaco is the ultimate example. When we suddenly see a spike in data when one of the Mercedes cars has left the pit or Formula One Group has started to pump their media channels through our network, the feeling of relief, pride and sense of a job well done is immense – and it’s all the sweeter sitting in the underground car park.

I love Monaco for the reasons everyone else loves it – the backdrop, the circuit and the fact that drivers are always at their best when pushing their cars to the limit in the narrow streets. But the real reason I love it is because it’s the most extreme environment F1 has to offer – and just like the drivers, Tata Communications always brings its A-game at the Monaco Grand Prix.

Stay up to date on this year’s F1 Connectivity Innovation Prize.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Educating Your Future Self (Part 2) https://www.tatacommunications.com/blog/2017/05/learn-unlearn-and-relearn-educating-your-future-self-part-2/ https://www.tatacommunications.com/blog/2017/05/learn-unlearn-and-relearn-educating-your-future-self-part-2/#comments Wed, 17 May 2017 09:01:53 +0000 https://www.tatacommunications.com/blog/?p=3949 I was recently honoured to give a commencement speech to management graduates, reflecting on how traditional ideas around careers and work are changing. In part 1, I explored the importance of keeping an open mind and constantly learning from what’s around you. Here, we look inwards, at how you can shape yourself in a rapidly changing world.   When you look back at the path your career has taken, it can seem that life often has its own plan for you. It was certainly like that for me: I started out with intention of doing international marketing in FMCG, but...

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I was recently honoured to give a commencement speech to management graduates, reflecting on how traditional ideas around careers and work are changing. In part 1, I explored the importance of keeping an open mind and constantly learning from what’s around you. Here, we look inwards, at how you can shape yourself in a rapidly changing world.  

When you look back at the path your career has taken, it can seem that life often has its own plan for you.

It was certainly like that for me: I started out with intention of doing international marketing in FMCG, but ended up as an engineer in an international business, along the way working across a huge range of roles in the technology space. Whatever route you try to take, fate often throws you in a totally different direction; a key part of keeping yourself happy and successful is learning how to take these changes in your stride, and turning them to your advantage.

As we explored in part 1 of this blog, it is crucial to keep learning, wherever you can. As hard as it can be to accept it, change is the best teacher, whether that change comes from the choices you make or from the world around you.

One big change we will all be facing soon is the ubiquity and pervasiveness of AI and machine learning. This will have an enormous, disruptive impact in nearly all aspects of work; indeed, many are experiencing this disruption already. While the prospect of change on this scale can be daunting, it can also be an opportunity to change yourself for the better. In your work, you could look to embrace the automation, and in doing so expand the judgement based, human interaction-dependent and creative components of your job.   Look at how these technology can augment rather than replace your intelligence.

It is estimated that 35-40% of work that is done in most industries can be automated. And if it can be automated, the Darwinian nature of business means it almost certainly will be automated, and sooner than we think. Change is unavoidable, so why not try and gain a head-start and develop the parts of your job that make you – a human – indispensable?

In a world where such revolutionary change seems to be just around the corner, the urge to rush to match it can be overwhelming. Paradoxically, the best way to cope with such a changeable world can be to seek personal stability.

To deal with a world that is moving unpredictably, you need to resist the urge to rush, and instead act with deliberation. You may have heard the term ‘VUCA’, which stands for Volatile, Uncertain, Complex and Ambiguous. Given how quickly the world is changing at the moment, it’s a good acronym to sum up the times we live in. To balance this, each of us needs to find something that allows us to create inner space. This space can then give us the chance to absorb what is happening around us, while cutting through the clutter and chaos of a VUCA world.

How you choose to create this calm and peace is up to you; it may be in the form of meditation, prayer, or some other technique. But make no mistake, as the world speeds up, this tranquillity and clarity will be crucial to your success and happiness.  Sometimes, to move forwards, you need to take a moment to stand still and not end up in a VUCA state yourself.

To read more about Vinod’s thoughts on the changing world of work, see his full range of blog posts here.

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Serving a rapidly transforming market https://www.tatacommunications.com/blog/2017/05/serving-a-rapidly-transforming-market/ Mon, 15 May 2017 07:00:35 +0000 https://www.tatacommunications.com/blog/?p=3937 The enterprise market is increasingly complex with almost every business at a different stage of digital transformation, with a different set of goals and challenges. Yet, what they all have in common is that they are looking to harness the power of the cloud, mobility, and unified communications and collaboration to facilitate this transformation. They are also looking for their service providers and cloud partners to step up and help them make transformation a success. This goes far beyond just selling a product and connecting enterprises from A to B. It is about adapting to the CIO’s true needs and...

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The enterprise market is increasingly complex with almost every business at a different stage of digital transformation, with a different set of goals and challenges. Yet, what they all have in common is that they are looking to harness the power of the cloud, mobility, and unified communications and collaboration to facilitate this transformation. They are also looking for their service providers and cloud partners to step up and help them make transformation a success. This goes far beyond just selling a product and connecting enterprises from A to B. It is about adapting to the CIO’s true needs and helping them to deliver and sell business cases to multiple stakeholders, including not only the rest of senior management but also procurement, marketing, finance and legal – all of which have their own priorities too. To succeed, service providers and cloud companies need to build deeper customer relationships that are focused on longer term outcomes instead of just quick wins or cost savings.

While enterprises might be in different stages of digital transformation, I see four key business challenges that they look to address through technology. It’s in these four areas where service providers and cloud companies need to build their capabilities around to be able to establish deeper, longer term – and more profitable – customer relationships.

Drive growth across geographic borders: The cloud has lowered the barriers for enterprises to expand into new markets with ease, and to launch new services with less risk and CAPEX. This means that service providers and cloud players need to be able to stretch easily across borders depending on their customers’ needs, giving employees ubiquitous access to enterprise data and applications through Microsoft Azure, Amazon Web Services or Google Cloud Platform, for example.  Instead of investing in their own network infrastructure and services in different high-growth emerging markets, for example, which requires a lot of investment and takes a lot of time, they should find partners with capabilities in these geographies already. This enables them to go where their customers need to go and generate new revenue streams in an agile manner.

Boost productivity and efficiency: In many enterprises, the start of the digital transformation journey can be traced back to the adoption of BYOD many years ago. The ambition was to empower employees to be more productive and foster a more flexible work culture. Now, many of these companies want to give their employees another productivity boost through the clouds of Amazon Web Services and Google Cloud Platform, as well as unified communications and collaboration as-a-service (UCaaS) solutions, such as Cisco Webex and Skype for Business. While it might seem like just a mix of IM, email, voice and video, UCaaS represents a massive shift in not only back-end systems, but also how people work together day-to-day. This stage of digital transformation requires a step-by-step, modular approach to ensure employee buy-in and minimise disruption to the business, so service providers have the opportunity to become real trusted partners for enterprises.

Enhance customer experience and engagement: In this always-connected world, social-media-savvy, mobile consumers associate a brand with the digital experience that the brand offers them. That is why adopting an omni-channel customer experience strategy is crucial for meeting these digital consumers’ expectations and supporting the long term success of the enterprise. For example, we have recently deployed a cloud-based contact centre solution for a global consulting business to empower its hundreds of thousands of associates to deliver smoother customer experiences worldwide. By partnering with a company that has expertise in areas such as cloud based mobile APIs or AI-enabled contact centre services, service providers can offer these seamless omni-channel experiences for their customers and help them increase customer awareness and loyalty.

Manage business risk: Finally, as news of cyber-attacks and data security breaches hit the headlines on a weekly basis, every CIO wonders if their business might be next to be hit – and how they can best protect themselves. At Tata Communications, we have seen time and time again that when enterprises are certain that they have a secure IT and network environment, they can adopt new cloud-based solutions and roll out new services with confidence. Yet, keeping up with cyber-criminals is easier said than done for service providers that offer a range of other services too. That is why their best bet is to tap into the expertise of a partner whose services they can offer to customers on a white label or sell-with basis. This enables them to secure their customers’ data and applications against external threats while growing revenues through a new portfolio of security services.

The success of service providers and cloud companies – and the success of their customers – is rooted in these four things in a market that is changing at breakneck speed. Their ability to address these challenges for their customers through the right technology solutions is key to their competitiveness. Otherwise, they risk being left behind or made irrelevant by competitors that are more responsive to customer needs.

Through the right partnerships, service providers and cloud companies can become true digital transformation partners for their customers and empower them to expand to new geographies, boost their productivity, safeguard their business against threats, and take customer experiences to the next level.

Tata Communications will be at ITW in Chicago this week. Come say hi and hear more about how we can help you address the rapidly evolving digital needs of global enterprises.

Meanwhile, follow Bob on Twitter and connect with him on LinkedIn

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Educating Your Future Self (Part 1) https://www.tatacommunications.com/blog/2017/05/learn-unlearn-and-relearn-educating-your-future-self/ https://www.tatacommunications.com/blog/2017/05/learn-unlearn-and-relearn-educating-your-future-self/#comments Tue, 02 May 2017 01:00:55 +0000 https://www.tatacommunications.com/blog/?p=3925 I was recently honoured to give a commencement speech to management graduates. It was a fantastic opportunity to crystallise some of my thoughts about the changing world of work, and what we all need to do to prepare. In today’s world the words ‘disruption’, ‘innovation’ and ‘pivot’ are very real. They impact business, societies, governments and – most importantly – individuals. And in a world that’s constantly in flux, it is critical that you keep yourself relevant and ready, by continuously acquiring new skills and capabilities, both through structured and unstructured learning. Moving on from university or school is no...

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I was recently honoured to give a commencement speech to management graduates. It was a fantastic opportunity to crystallise some of my thoughts about the changing world of work, and what we all need to do to prepare.

In today’s world the words ‘disruption’, ‘innovation’ and ‘pivot’ are very real.

They impact business, societies, governments and – most importantly – individuals. And in a world that’s constantly in flux, it is critical that you keep yourself relevant and ready, by continuously acquiring new skills and capabilities, both through structured and unstructured learning.

Moving on from university or school is no excuse to stop learning. In fact, the world outside education is perhaps the best environment to learn what matters most, in a way that suits you. Beyond the walls of an institution, you can choose to pursue what interests you, and do it at your own pace, using the various platforms and technologies available to us these days.

However, it is critical that you weave together what you learn – be that in the work place or elsewhere – into a unique fabric that is distinctly yours. It is this ability to synthesise thoughts that leads to differentiation, innovation and constructive disruption.

As we are already experiencing, ubiquitous connectivity and powerful mobile computing have empowered and impacted each of our lives as individual consumers. The way we communicate, the way we shop, the way we entertain ourselves, the way we teach ourselves, the way we meet our friends and even life partners; all this has been changed by the confluence of connectivity, powerful computing and mobility.

Whether you’re entering the workforce for the first time, or coming to the end of a long career, I can assure you that we are all about to witness a revolution.

The mainstream availability of artificial intelligence, cloud computing, internet of things and advanced robotics are turning the tables on every industry from banking to retail, and from manufacturing to logistics. Rest assured that the formula to make profit or create value in nearly every industry will undergo radical change within the next decade.

This applies to the non-profit sector too. The open source movement and platform thinking is now making advanced technologies available to both big firms and start-ups at the same time. The technology is now available in modular form and can be applied in a small scale before making any large financial outlays. You can see this in how IBM makes Watson available to start-ups and giant MNCs, and in how Google openly shares it AI capability for free.

There is not a day that passes when I don’t personally witness the steady march that AI is making into various operational activities across industries. Recently, I had a conversation with a US start-up that is using AI to eliminate a lot of the work done by private wealth management experts, a trend towards ‘robo-advisors’ and bot investors that is rapidly changing the industry.

But what matters more than the technology itself are the new business models and the revamped value creation formulae that the technology enables. These are an order of magnitude more complicated, connecting dots across industries and platforms to reshape how the world makes money and shares ideas.

This is why it is so essential to build as broad a knowledge base as possible.  Never stop learning, never stop exploring, never stop asking yourself ‘what’s next’; because the world is speeding up, and it certainly won’t stop for you.

To learn more about Vinod’s thoughts on the changing world of work, read his previous blogs here.

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The global TV market is ripe for digital disruption https://www.tatacommunications.com/blog/2017/04/the-global-tv-market-is-ripe-for-digital-disruption/ Mon, 24 Apr 2017 12:00:14 +0000 https://www.tatacommunications.com/blog/?p=3919 In today’s world, the living room is just one place where people are consuming content. At the same time, the number of people watching television over traditional cable is in decline. On the other hand, never before has video entertainment been more popular, and the decline in traditional cable viewing is a bi-product of a fragmented media landscape within which people can view content on-demand, using any device, anywhere, at any time. As well as reaching existing audiences in different ways, video content is being delivered to new, previously untapped audiences as non-traditional methods of distribution increase the reach of...

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In today’s world, the living room is just one place where people are consuming content. At the same time, the number of people watching television over traditional cable is in decline. On the other hand, never before has video entertainment been more popular, and the decline in traditional cable viewing is a bi-product of a fragmented media landscape within which people can view content on-demand, using any device, anywhere, at any time.

As well as reaching existing audiences in different ways, video content is being delivered to new, previously untapped audiences as non-traditional methods of distribution increase the reach of TV companies and OTT providers.

Given this evolution that changing TV distribution methods have had, traditional cable companies are under pressure to find new ways of getting their content seen in order to develop new audiences and generate new revenue streams.

A breeding ground for disruption

While it sounds like an old adage, the evolving media landscape is both a threat and an opportunity for traditional cable TV players. The major advantage that companies in the TV production, broadcast and entertainment industries have is scale. While the barriers to entry to these markets are not insurmountable, they are abnormally high and it is rare for a brand new TV broadcaster or platform to spring up from out of nowhere and obtain enough market share to survive its first cold winter.

As we have seen with the case of Aereo – a New York City based technology company founded in February 2012 – gaining market share and making waves is sometimes still not quite enough. Having caused an initial stir with its service, which allowed viewers to watch time-shifted streams of over-the-air television on Internet-connected devices, several major broadcasters hit Aereo with a lawsuit that rendered it bankrupt and defunct by November 2014. Its intellectual property was acquired by TiVo, which is fittingly an example of the kind of company that has flourished thanks to the changing media landscape which once threatened its own existence.

Those of us old enough to remember the world of TV in 1999 will know that it was a wildly different beast to today’s industry. TiVo burst onto the scene with an intuitive digital video recorder. While the world was still only just getting used to DVDs replacing video tapes, within a few years TiVo was forced to quickly adapt to a world where viewing habits would shift again. The launch of new services such as Sky+ that allowed viewers to create their own TV schedules on one interface was a sign of things to come.

However, by adding broadband features and transforming its digital video recorders into a connected home entertainment hub – TiVo hit back. Its technology is now used not just in the US, but also the UK, Australia, Canada, Mexico, New Zealand, Puerto Rico, Sweden, Taiwan and Spain. In the UK, for example, TiVo partnered with Virgin Media to provide viewers its Virgin TiVo service which allows viewers to record programmes, watch TV on-demand and pause live TV – as well as connect to the Internet to enjoy a host of online features.

Major players need to be the disruptors

As the transformation of recorded viewing habits didn’t kill TiVo, it gave Netflix, founded in 1997, a new lease of life. While other DVD-by-mail and video rental companies such as Blockbuster doomed themselves to extinction, Netflix showed impressive nimbleness.

In winning the streaming war, a market which it has gone on to dominate, Netflix has become an award-winning producer of content as well as an OTT distribution service, landing its first best series win at the Golden Globes for serial drama The Crown earlier this year. This is an excellent example of how major OTT players are in pole position when it comes to seizing new opportunities. While Netflix may not have initially had the experience to produce a leading serial drama, it has the scale to provide the necessary data to analyse what viewers wanted, a captive audience and capital to invest.

So, if a company which used to post DVDs to subscribers can become the largest global streaming service and win a Golden Globe, what is stopping traditional cable broadcasters from uncovering new potential revenue streams using non-traditional distribution? My answer to that is that there is nothing stopping them, but that they do need to rethink how they operate by harnessing the power of OTT and other non-traditional content distribution models, and rethink how their business models are structured.

Firstly, they must adopt a digital-first model which allows them to predict and react to the latest content consumption trends with agility, staving off the threat from competition in this space – which comes from all angles as we can see with the examples of TiVo and Netflix. Secondly, to reap the benefits of previously untapped methods of distribution, content formats and global audiences requires more existential questions to be asked. What is our purpose and why do people view our programming? How do we differ from our competitors? What are we better at than they are? Where are they beating us?

Understanding the answers to these questions is the first step towards creating new and exciting viewing experiences, driving growth through digitally transformed business models, and even stealing a march on content producers. This is how the “traditional” broadcast players can become the disruptors of their own industry.

Want to learn more about how ‘traditional’ broadcast sports will change? Read Mehul Kapadia’s blog post here.

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YouTube: A twelve year evolution in four videos https://www.tatacommunications.com/blog/2017/04/youtube-a-twelve-year-evolution-in-four-videos/ Fri, 21 Apr 2017 14:30:35 +0000 https://www.tatacommunications.com/blog/?p=3909 Twelve years ago today, the first video was uploaded on YouTube. Since its conception in 2005, the online platform has become a living archive of content that has captured screaming goats, freefalls from the edge of space and everything weird, wonderful and extraordinary in between. YouTube kick-started a digital upheaval that resulted in all manner of online viewing platforms, from Netflix to Facebook Live. With 1 billion global users and an eye watering average of 500 hours of video uploaded to YouTube every minute, the content revolution shows no sign of slowing down. To celebrate this latest milestone, we’ve compiled...

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Twelve years ago today, the first video was uploaded on YouTube. Since its conception in 2005, the online platform has become a living archive of content that has captured screaming goats, freefalls from the edge of space and everything weird, wonderful and extraordinary in between. YouTube kick-started a digital upheaval that resulted in all manner of online viewing platforms, from Netflix to Facebook Live.

With 1 billion global users and an eye watering average of 500 hours of video uploaded to YouTube every minute, the content revolution shows no sign of slowing down. To celebrate this latest milestone, we’ve compiled a list of four clips that span the evolution of YouTube over the last twelve years.

Me at the Zoo

The video that sparked a digital revolution is pretty innocuous. It captures the ‘do-it-yourself’ spirit that defined the early days of YouTube, which was conceived when its founders became frustrated that there was nowhere for them to share their videos. It is an unpolished, spontaneous slice-of-life. In many ways, it is this sense of realism and authenticity that would propel YouTube forward to be the content sharing beast it is today.

Charlie bit my finger

Released in 2007, ‘Charlie bit my finger’ is one of the most recognised viral videos in YouTube history. Dethroned as most viewed video in 2011 by Justin Bieber’s ‘Baby’ and the VEVO-driven music video boom, the video to date has over 847 million views.

The video’s success demonstrated that even a regular everyday family could reach hundreds of millions of people. It’s important because it showed how literally anyone could tap into YouTube’s huge audience, given the right content.

Since then, we’ve seen hundreds of videos from everyday people reach millions of viewers worldwide. This number has increased exponentially in recent years, in large parts thanks to improvements in mobile video technology. Today almost everyone has a camera in their pocket, meaning we rarely miss an opportunity to share the extraordinary, funny, and emotional every day moments that unify us.

Rise of the vloggers

Zoe Sugg has an audience of 10.5 million on YouTube, reportedly making upwards of £50,000 a month through her lifestyle channel. In many ways she epitomises the rise of vloggers on YouTube and highlights a shift towards a new era of content for the platform.

What sets vloggers apart from modern celebrities is their humble beginnings. Having kick-started their careers with just a bedroom and a video camera, vloggers have an accessibility and authenticity that traditional celebrities simply can’t emulate. YouTube quickly identified the reach and influence of top vloggers, and created the ‘YouTube Partners’ collaboration to bring them all under one umbrella.

The reach of these individuals around the world has allowed YouTube to completely overhaul the way they promote content and collaborate within their community, in turn making it a formidable advertising platform for any brand.

Live video streams and Virtual Reality (VR)

In some ways, YouTube’s live streaming platform is a satisfying full circle to the very first YouTube post as live video is often unpolished and spontaneous. However, with a massive audience now in play, organisations are investing more and more money in creating immersive and engaging content.

An example is the recent NASA live stream. Over 50 years since the moon landing was broadcast around the world, NASA is today using YouTube as a new platform to engage the next generation. This particular event was ground breaking for being the first 360-degree live stream of a rocket launch.

With the rise in popularity, and accessibility, for VR headsets, 360-degree VR-enabled video experiences seems a natural next step for YouTube. We’re increasingly seeing more VR-enabled videos appearing that provide a new way to experience content and it’s likely we’ll see more and more as VR headsets penetrate the mainstream market.

What is required from networks for the VR and AR revolution to arrive? Read more here.

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100 races – a thousand moments to savour https://www.tatacommunications.com/blog/2017/04/100-races-a-thousand-moments-to-savour/ Sun, 02 Apr 2017 01:01:43 +0000 https://www.tatacommunications.com/blog/?p=3892 The year 2012 is one which is synonymous with the London Olympics. Arguably the first truly “connected games”, London 2012 delivered some of the greatest sporting moments and stories to a global audience. From record breaking Usain Bolt and Michael Phelps to home-grown heroes like Mo Farah, Jessica Ennis-Hill and Bradley Wiggins, these were tales of sacrifice and hard work with humble beginnings which ended on the podium. While I remember watching these moments with great excitement, 2012 is the birth year of a sporting legacy which is close to my heart and that I still live and breathe every...

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The year 2012 is one which is synonymous with the London Olympics. Arguably the first truly “connected games”, London 2012 delivered some of the greatest sporting moments and stories to a global audience. From record breaking Usain Bolt and Michael Phelps to home-grown heroes like Mo Farah, Jessica Ennis-Hill and Bradley Wiggins, these were tales of sacrifice and hard work with humble beginnings which ended on the podium.

While I remember watching these moments with great excitement, 2012 is the birth year of a sporting legacy which is close to my heart and that I still live and breathe every day, five years on. In February 2012 we announced a deal to become Official Connectivity Provider to Formula 1. Later we would link up the sport’s premier team, Mercedes AMG Petronas to become its Official Managed Connectivity Supplier.

When, during our first-ever race, my colleague and I were sat in a little store room with one laptop and an MPLS router, trying to deliver high speed connectivity to Formula One Management from half the world away, I didn’t imagine that one day we would be preparing for our 100th race.

Now, five years and 100 races on, Tata Communications runs its operations from trackside garages, commentary booths, the TV and F1 broadcast compounds and off-site connectivity centres across multiple locations in the globe. During the time we’ve been involved in the sport, our achievements have included conducting remote operations for the first time; broadcasting a race via an OTT network for the first time; and delivering the racing action in Ultra HD for the first time. So, what of that journey and where will it take us next?

 

Engineers versus athletes

 Going back to 2012, when our dream began and so many others’ Olympic dreams were realised, the moments that stay with you on those outpourings of emotion when an athlete crosses the finishing line, makes that decisive leap or strikes the winning shot rather than the action itself.

While it is a very different world, this is how it feels on Grand Prix day when we are making our own pieces of history. Seeing the spikes in data transmitted onto the engineering teams’ screens as Lewis Hamilton roars out of the pits and the real-time reaction rolling in when the entire circuit is being broadcast live on air. It’s those moments that capture weeks, months and years of preparation in a single second that bring the hard work to life.

Furthermore, one thing we certainly do have in common with Usain Bolt is that on race day everything happens at record-breaking speed. Whether it’s transmitting new data from one of the hundreds of sensors on an F1 car back to the pits and control centres or delivering the action in real time via a live OTT feed to millions around the world, a fraction of a second makes all the difference.

To ensure that not a second is missed, our team spends around one weeks building what is equivalent to a small connectivity village at each location, three weeks before race weekend – an operation that would normally take twice that amount of time. This is complicated by the demands of each race location bringing new levels of complexity. In Monaco for example, we operate out of an underground car park while the cars race around the streets overhead.

 

Our race is never won

Like elite athletes we are constantly working to improve and achieve more. We want to get faster and give fans more amazing experiences than ever before.

Thankfully, in F1 we have a partner that matches our ambition, and with Liberty Media’s takeover of FOM, the onus is now on the entire ecosystem to digitally transform the sport even further, whether that’s evolving the fan experience with new technology like AR and VR, bringing the sport to more fans worldwide, or driving the teams to ever greater heights.

The day after our partnership with F1 was announced, I remember seeing a news headline that said that it would be “the deal that will change F1 forever”.

At the time we had little idea how F1 would change so much over that period, but how much it would also change us a team and as a company. From our humble beginnings of seeing F1 as the ultimate connectivity showcase to being a part of a genuinely transformative partnership, we have seen 99 podium finishes.

With the 100th and beyond, I cannot wait to see the transformation continue and accelerate some more.

 

To learn more about how Tata Communications has helped to drive F1 connectivity, click here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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A tomorrow coded for all citizens of the world https://www.tatacommunications.com/blog/2017/03/a-tomorrow-coded-for-all-citizens-of-the-world/ Thu, 09 Mar 2017 01:00:29 +0000 https://www.tatacommunications.com/blog/?p=3857 My name is always seemingly confusing people; across cultures, geographies and even closer home. I regularly receive correspondence addressed as, “Dear Sir”. I am usually amused and end up trying to decode the semiotics of how that might have come to pass. The cleaving through the assumptions, one question chimed loud and clear as we held hands across the world to celebrate International Women’s Day: why did we stop celebrating Shakti (the female principle of divine energy) that surrounds each one of us, irrespective of gender? While a few of us have the privilege of being born into a matrilineal framework, most...

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My name is always seemingly confusing people; across cultures, geographies and even closer home. I regularly receive correspondence addressed as, “Dear Sir”. I am usually amused and end up trying to decode the semiotics of how that might have come to pass.

The cleaving through the assumptions, one question chimed loud and clear as we held hands across the world to celebrate International Women’s Day: why did we stop celebrating Shakti (the female principle of divine energy) that surrounds each one of us, irrespective of gender?

While a few of us have the privilege of being born into a matrilineal framework, most cultures have always celebrated the principle of a composite whole with both energies: the Chinese Yin and Yang, or the Indian concept of Ardhanareshwar.

For a culture to flourish, for a country to be powerful, for an organisation to be outstanding and for an individual to be assured it is important to celebrate all aspects of the composite because the sum of the parts is greater than the whole… well, in most cases.  Today as we look around us, we find more than a fair amount of difference in how the world perceives men and women irrespective of the role they perform. To quote the Global Gender Gap Report:

“The gaps between women and men on economic participation and political empowerment remain wide: only 59% of the economic participation gap has been closed—a continued reversal on several years of progress and the lowest value measured by the Index since 2008—and about 23% of the political gap, continuing a trend of slow but steady improvement.”

As the economy and society makes this ‘slow but steady improvement’, technology is moving at lightning pace, permeating across borders and revolutionising the way we think and act. It encourages diversity of thought, which is the kind of diversity we need to build our futures.

How can citizens of the world benefit from this incomplete cognitive stance that seems to have emerged as the language spoken by the majority? We agree on being able to build a better tomorrow for our next generation. Why should it be so hard to agree on the cognition? The fourth industrial revolution is here to stay. All things digital have seen an accelerated pace of change. We need to be able to deploy talent and technology to craft intelligence (artificial or otherwise) to address parity – parity on every single parameter across community and polity.

It is for all of us, men and women alike, to make a bid, a bold bid for a more inclusive tomorrow. A tomorrow coded for, of and by citizens of the world, irrespective of gender. We have definitely made a start, I think to myself and smile, as I watch Disney’s latest offering of a Polynesian princess in her enviro-friendly quest, shoulder to shoulder with a male Demi-God, for the zillionth time with my daughter.

To find out more about what Tata Communications is doing to improve gender diversity, read the latest blog from Julie Woods-Moss here.

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Representation: a make or break in corporate culture https://www.tatacommunications.com/blog/2017/03/representation-a-make-or-break-in-corporate-culture/ Wed, 08 Mar 2017 08:56:19 +0000 https://www.tatacommunications.com/blog/?p=3850 Last night I had the pleasure of being in the company of a group of inspiring, talented, women from the UK at the Northern Power Women Awards in Manchester. Northern Power Women is a collaborative campaign to accelerate gender diversity from the North of England. The organisation encourages transformation of business culture to increase opportunities for women in business and showcase role models and best practice businesses that are driving and leading economic growth. It was both an enlightening and rewarding experience as we jointly celebrated the success of powerful, visionary women bringing about a change in their professions, personal...

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Last night I had the pleasure of being in the company of a group of inspiring, talented, women from the UK at the Northern Power Women Awards in Manchester. Northern Power Women is a collaborative campaign to accelerate gender diversity from the North of England. The organisation encourages transformation of business culture to increase opportunities for women in business and showcase role models and best practice businesses that are driving and leading economic growth.

It was both an enlightening and rewarding experience as we jointly celebrated the success of powerful, visionary women bringing about a change in their professions, personal lives and society.

Many women found a stage and spotlight last night. Together, we shared in our stories, struggles, successes and our paths to success.

The singular narrative that leapt out to us was our collective goal: to develop and nurture a culture and environment where everyone, regardless of gender or background can develop, while also finding the time to be good parents, partners, and community members.

The right role models and mentors

When I was a young junior school student, my father would come home and talk about his life running an engineering firm and he would always say that technology is the future. At my all girls’ convent school, the nuns encouraged interest in science and maths. I was brought up with the belief that women could do anything and that the future belonged to engineers and scientists. This had a profound impact on me and my decision to study electronics and telecommunications. It led me to pursuing a career in engineering, and becoming an encryptor – the first step towards who I am today.

In my own career, I have striven to break through glass ceilings, and by sheer hard work, will and determination, I have, because I’ve always had compassionate leaders to look up to, and learn from.

It all starts with culture

In the last two weeks, there have been several media articles about how women are treated at the workplace, especially in the tech industry. There is a common thread you can draw across all these individual stories of women: culture. What is the culture you’re propagating in your organisation? Is it inclusive and respectful of people of all backgrounds?

There’s enough reason to invest in programmes that encourage diversity, and there’s a good amount of research that demonstrates a strong link between diversity in decision-making and business growth. For example, research conducted by Grant Thornton shows that the 35 companies in the S&P 500 with at least one female exec had a nearly 2% higher return on assets – 8.68% compared to 6.77%.

Diversity and representation

Representation is a crucial part of culture – whether it’s in the arts, science, television, or business.

As we strive to bring about both organisational and industry changes, it’s important to remember that these changes begin with people and their natural conditioning. We need to create opportunities to have a positive impact on society to truly bring about a cultural change. This is something I practice with my own two teenage sons – who will soon join the working world in whatever field they choose and grow to become open, inclusive adults, who respect people of all backgrounds and gender.

Remember, this is not just a conversation for women, it’s a conversation for all of us.

At Tata Communications, our continuous efforts and focus on enhancing our diversity slate have resulted in 27% of our new hires being women (as of 31st January 2017) compared to 19% in 2014. We have a clear, compelling and aspirational goal to attract and retain a diverse talent pool – a quantified commitment that begins from the top and cascades down to personal accountability for every single member of the workforce. My CEO is incredibly passionate about this and holds each of the leadership team responsible to ensure 30% of our workforce are represented by women by financial year 2018.

This International Women’s Day, I hope you all take the pledge to embrace diversity. Regardless of your level in the organisation, take it upon yourself to nurture talent and bring women into the workforce and give them the tools and opportunity to develop and thrive.

Creativity and innovation can truly come alive from bringing together different experiences and points of view. Join us in building a culture is representative and inclusive of all people.

To learn more about Julie’s thoughts on the industry and beyond, read her previous blogs here.

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Night and day: 15 years of Tata Communications https://www.tatacommunications.com/blog/2017/02/night-and-day-15-years-of-tata-communications/ https://www.tatacommunications.com/blog/2017/02/night-and-day-15-years-of-tata-communications/#comments Mon, 13 Feb 2017 02:01:32 +0000 https://www.tatacommunications.com/blog/?p=3797 This week we’re celebrating the 15th anniversary of the founding of Tata Communications. It’s an important milestone and as a company we have a lot to be proud of. As I think about the passing of those 15 years, as well as my own 13 years within the company, I’m reminded of a quote from one of my favourite Shakespeare plays, A Midsummer Night’s Dream.  As Theseus and Hippolyta look forward to their coming marriage, Theseus complains that the time is dragging. Hippolyta responds: “Four days will quickly steep themselves in night. Four nights will quickly dream away the time”...

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This week we’re celebrating the 15th anniversary of the founding of Tata Communications. It’s an important milestone and as a company we have a lot to be proud of.

As I think about the passing of those 15 years, as well as my own 13 years within the company, I’m reminded of a quote from one of my favourite Shakespeare plays, A Midsummer Night’s Dream.  As Theseus and Hippolyta look forward to their coming marriage, Theseus complains that the time is dragging. Hippolyta responds:

“Four days will quickly steep themselves in night.

Four nights will quickly dream away the time”

The last 15 years at Tata Communications have indeed flown by. The days have quickly steeped themselves in night and we’ve spent the nights dreaming about the further possibilities of our work. That said, no matter how much we dreamed, 15 years ago we could never have imagined today’s reality or foresaw how far we’ve come as a company – or indeed as a world – in that period.

That’s why it pays to look back and reflect, and when we do, we can see how much has changed.

In 2002, voice calls were still the dominant mode of communication, with most of our traffic made up of voice and SMS messages. The internet was growing quickly and had taken a hold in advanced economies but was still in its nascent stages. There were around 569 million internet users globally – around a tenth of the world’s population, with many still logging on by way of dial-up internet.

The social network Friendster had just been launched, while Friends Reunited was probably the most popular network with 2 million users – but “social media” as we understand the term today had no meaning. Nokia was by far the most popular mobile phone manufacturer with their 6100, 6610 and 3210 models selling 15 million units each. The iPod had just been launched, foreshadowing the dramatic changes that smartphones but would bring.

Today, Tata Communications routes around one quarter of all internet traffic, with internet making up a huge portion of our total network traffic. As internet networks have expanded globally and smartphones have exploded in availability, there are now around 3.5 billion internet users. That’s about half of the world’s population.

In the intervening period, the internet has come to truly dominate every aspect of our lives: work, home, the economy, politics, healthcare, education and much more besides. Two years ago, Cisco CEO John Chambers estimated that the “internet of everything” would generate $19 trillion of economic value over a ten year period. Looking back, that looks like a conservative estimate. The internet is without question the platform that our todays and tomorrows are built on.

The internet of things, VR, automation and artificial intelligence were more imagined than real in 2002 but all of these technologies have now fully taken root and will be the technological driving forces in our lives over the next 15 years.

The story of these dramatic changes has also been the story of Tata Communications. In that time, we have connected literally billions more people to the internet, expanding into new and emerging economies.  We have provided a platform for the smartphone revolution and the cloud computing revolution, and helped billions of people across the globe connect with each other sharing new information and ideas.  15 years ago no one imagined the internet as more than words on a screen. There was no design or roadmap for creating the network that can carry what we now think of as the internet, so how we continue to deliver these experiences has been a constant process of new approaches and new ideas.

Yet as we look back, we must also reflect on the challenges along the way and those that still exist. When we see the progress in connecting more people to the internet, we must also ask why half the world’s population remain without access. As we have seen over the past year, security challenges abound and we must do our best to confront the threats of hacking and cybercrime. As we begin to understand and harness the transformative potential of artificial intelligence and automation, it’s also critical that we have an internet – and indeed a world – that works for everyone, and not just a select few.

The transformation since the founding of Tata Communications has been so great and all-encompassing that it’s sometimes tempting to think that the 15 years have been “but a dream”. However, it has been real and we look forward to a new reality in another 15 years’ time.

 

Read more of Vinod’s insights on Tata Communications, global connectivity, and beyond.

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Changing your business model https://www.tatacommunications.com/blog/2017/02/changing-your-business-model/ https://www.tatacommunications.com/blog/2017/02/changing-your-business-model/#comments Wed, 08 Feb 2017 01:01:34 +0000 https://www.tatacommunications.com/blog/?p=3785 According to Gartner, nearly 40% of CIOs report that they’re the leaders of digital transformation in their enterprise, and 34% the innovation leaders. That’s no surprise. It’s a critical role, seeped in technology. And that’s especially true these days of widespread disruption. There’s never been more pressure on organisations to change the way they do business – especially by shifting over to a business platform. So what approach should we adopt? Well, while infrastructure may be the great enabler, as we saw in our last blog, Doing more than you ever did, platform thinking only works when you start with a...

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According to Gartner, nearly 40% of CIOs report that they’re the leaders of digital transformation in their enterprise, and 34% the innovation leaders. That’s no surprise. It’s a critical role, seeped in technology. And that’s especially true these days of widespread disruption. There’s never been more pressure on organisations to change the way they do business – especially by shifting over to a business platform.

So what approach should we adopt? Well, while infrastructure may be the great enabler, as we saw in our last blog, Doing more than you ever did, platform thinking only works when you start with a business problem rather than a technology problem. This means you should start by rethinking the business, not redefining the IT.

If you build it, will they come?

Michael Schrage in his MIT Sloan Management Review article, Rethinking the Value of Customers in a Digital Economy, says: “Successful platform companies and competitors see their customers and clients as assets worthy of innovative investment.” It’s vital to identify where your business opportunity lies. If you start with the customer in the spotlight, you can’t go far wrong. Look at your platforms as a way of making the most of your customer’s expertise and getting them to participate. Customer participation and the data those insights will lead to, is where the real business value lies.

What should you focus on?

If you can derive the right market insight from your business colleagues, use your leadership and team skills to get a collaborative culture, and motivate the key IT players to drive your platform development ahead, the result will be real business value.

Now let’s get down to the details.

  1. Avoid platform for platform’s sake
    Work out why you need a business platform in the first place.
  1. Building up your CRM capabilities is your priority
    Platforms are where customers congregate, and it’s this true north that should be the focus of most of your thinking.
  1. Decide where the opportunities lie
    Discuss and brainstorm with a cross-business team of senior management colleagues. It’s the most effective way to get a grip on business challenges and see where you can take advantage of the gaps in the business/market.
  1. Strengthen your brand, don’t weaken it
    Work with key decision makers to ensure that new revenue opportunities or business models fit in with your company’s core brand vision and value proposition.
  1. Decide on what good looks like
    Once you have assessed the gaps, work out how to fill them and the measurable outcomes that you can expect as a result.
  1. Enable simplicity and agility at scale
    Platform business models create vast opportunities, but they shouldn’t command vast budgets. Define a simple idea of how an area/revenue of the business model will change, put together a minimum viable product/solution and test it amongst employees/customers. The old concepts of agile and iterative should apply here more than anywhere.
  1. Don’t monetise everything
    For most companies, platforms are a real opportunity to capture real-life data. If you place a financial value on everything, you may drive away customers and lose out on their data. So only monetise where it’s the best option.
  1. Feed it back into the board
    After you have come up with the idea and can forecast the business benefit, share your findings with the executive leaders and get early buy-in.
  1. Put together an A-team
    Your idea won’t come to fruition on its own. Pull a cross-functional team together to create a specific plan of action. Ensure that you’ve clearly defined their roles and adjusted their KPIs accordingly, with emphasis on the new platform’s success.
  1. Be available
    Even with a following wind and the best will in the world, the team will come up against obstacles. That’s when they’ll need you there to steer them safely home.
  1. Be the champion
    The rest of the business needs to understand why you’re doing this. Tell them. Along the way, make sure that the relevant functions are helping you with training materials, marketing the platform both internally and externally, and measuring its success.
  1. Build momentum
    Once you’ve launched the platform, you’ll see opportunities for further changes in the business. Build on your success so that you can speed up your innovation when you need to.

What you can expect in the future

Over the course of these blogs, we’ve looked at why so many companies are switching to business platform models (if you were wondering, the top 15 public platform companies already represent $2.6 trillion in market capitalisation). We’ve considered the advantages of platforms compared to models and the ingredients that you need to blend. We’ve also introduced the twelve actions that will help you move towards a successful business platform on the cloud.

One other fact. When you move to the new platform business model, you won’t be on your own. At the moment, there are around 100 industry clouds. By 2018, IDC predicts that there will be over 500 – a 500% increase.

If you’re ready to join them, why not download our eBook guide today?

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Enabling transformation with the intelligent cloud https://www.tatacommunications.com/blog/2017/02/enabling-transformation-with-the-intelligent-cloud/ Wed, 01 Feb 2017 10:09:42 +0000 https://www.tatacommunications.com/blog/?p=3723 Enterprise cloud migration has reached the tipping point. The pace of cloud adoption continues to accelerate and has become a mainstream IT trend. So, at this tipping point, the true success and value of the cloud will be defined by the innovation which takes it from just being an enabling technology to a transformational business platform. A new cycle of innovation is happening right now. Applications that were architected for personal computing are evolving to leverage the cloud and most of the new application are developed on a ‘Cloud First’ basis. Because they are running in the cloud, a vast...

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Enterprise cloud migration has reached the tipping point. The pace of cloud adoption continues to accelerate and has become a mainstream IT trend. So, at this tipping point, the true success and value of the cloud will be defined by the innovation which takes it from just being an enabling technology to a transformational business platform.

A new cycle of innovation is happening right now. Applications that were architected for personal computing are evolving to leverage the cloud and most of the new application are developed on a ‘Cloud First’ basis. Because they are running in the cloud, a vast quantity of data about how they are used and by whom is fuelling a second wave of innovation based on that data.

At Microsoft, we call this new wave of innovation ‘The Intelligent Cloud’. It’s a recognition that there is more to the cloud revolution than the underlying infrastructure. Standardised software components, open source, containerisation and massively scalable applications are breaking down the barriers between what enterprises can visualise and what can be turned in to reality. New business innovations can be brought to market in a fraction of the time and at vastly lower costs than only a decade ago.

The cycles of innovation don’t just push upwards either. As new innovations drive changes in user behaviour at the top of the stack, it places new demands on the underlying components further down. Compute power must become more efficient, storage more responsive and networking more adaptive.

There is often a heavy focus on innovative web start-ups leveraging these new possibilities, as well as a recognition that established enterprises cannot transition to this new world overnight. Microsoft is helping enterprises deal with the challenges posed by their legacy investments in applications and infrastructure by ensuring that on-premises implementations replicate the functionality of the Azure platform. We have built a scalable hybrid cloud platform which goes beyond infrastructure layer and offers hybrid environment for identity, data platform, development environment and a complete enterprise application stack. A true hybrid platform which allows enterprise applications to seamlessly scale from on premise legacy environment to Azure.

Similarly, the recognition of this challenge also brought about the launch of the Tata Communications’ cloud enablement platform, IZO. Enterprise applications running in the cloud place completely different demands on the network. This means that enterprises have to be able to operate public and private networking seamlessly while retaining the advantages of both.

Although approximately 95% of enterprises have some form of public cloud implementation, the future for most is a hybrid environment. Some applications will be rapidly transitioned to the cloud, while others will take time, and others will remain in-house indefinitely.

This changing balance of implementation models also brings about changes in the economics of each. The economics to maintain your own in-house data centre estate when a large proportion of your applications have moved elsewhere changes dramatically. If you are operating an in-house virtualised environment it’s difficult to determine excess capacity and virtual machine sprawl while preserving the agility to scale up for new business opportunities.

Once you make the decision to migrate, there is work to move your workloads between public and private clouds. To alleviate some of these challenges, our partner Tata Communications has added IZO Private Cloud to the IZO platform. It provides an intermediary step between in-house and public cloud, helping enterprises begin their cloud journey through hybrid cloud.

As the world transitions from infrastructure to innovation in the cloud, Microsoft and Tata Communications both envision a world where enterprises will have the freedom to make business choices with confidence and turn their own visions into reality.

How will businesses change as cloud becomes more intelligent? Let us know your thoughts in the comments below.

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High-tech stadiums and the Internet of Things are bringing you closer to your favourite sports https://www.tatacommunications.com/blog/2017/01/high-tech-stadiums-and-the-internet-of-things-are-bringing-you-closer-to-your-favourite-sports/ Mon, 30 Jan 2017 01:01:46 +0000 https://www.tatacommunications.com/blog/?p=3727 The next time you attend a sporting event, your experience might not be quite the one you’re used to. And, it’s not because the games themselves have changed. New technologies like artificial intelligence (AI), Internet of Things (IoT) and virtual reality (VR) are spurring major changes to how fans consume events, both at home and in the stadium. Fans’ expectations for sports content – available live, globally, across different channels and devices, and supplemented by a range of data, insights, images and video feeds – are creating new opportunities for the industry to innovate. The benefits of creating an environment...

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The next time you attend a sporting event, your experience might not be quite the one you’re used to. And, it’s not because the games themselves have changed.

New technologies like artificial intelligence (AI), Internet of Things (IoT) and virtual reality (VR) are spurring major changes to how fans consume events, both at home and in the stadium. Fans’ expectations for sports content – available live, globally, across different channels and devices, and supplemented by a range of data, insights, images and video feeds – are creating new opportunities for the industry to innovate.

The benefits of creating an environment – in real or virtual worlds – to connect the individual and the team or the sport and the loyal fan base, should not be taken for granted. Events are now being watched live on multiple devices, from TVs to tablets and smartphones, at home and on the go. In order to truly embrace a favourite sport, fans must feel like they’re actually part of what’s unfolding. And, being digitally connected to the stadium is one major step in becoming fully immersed in their sport of choice.

Creating these experiences, at homes and in stadiums, requires an increased focus on connectivity and AI platforms that have the ability to store and process vast quantities of data. These systems provide real-time analytics, offering fans insights and access to more information than ever before. New cloud deployments support these applications and services enabling these types of large scale and real-time connections to work.

Broadcasters and media companies are also tapping into new platforms to provide the most connected experiences. New innovations in enhancing the fan experience are taking a few by surprise, in particular, because the concept of VR that was dreamed up decades ago is now coming to the fore.

Formula One Management can control some of the robotic trackside cameras remotely from its technical headquarters and share the feeds with TV broadcasters globally. Also, powered by superfast, reliable global networks, F1 broadcaster Sky will televise all races in Ultra High Definition (UHD) this season. And, as fans consume events on multiple platforms at once, the technical capability even exists to allow broadcasters to deliver live OTT content globally, in complete sync across smartphones, tablets and TVs, so that live Grand Prix can be made a truly real-time, social TV experience.

Efforts to create a phenomenal fan experience aren’t exclusively targeted to those at home, but are being extended to those already in the stadium. For example, the new Wembley Stadium in the UK, which opened its doors in 2007, underwent a major renovation to deploy technologies inside the arena that build on the overall experience for the viewer. During the FA Cup final in May, select groups in the boxes within the stadium were able to access and review multi-angle plays on tablets immediately after watching them take place on the field. Added extras such as access to contactless payments and snack ordering from mobiles give fans control over a completely tailored and self-crafted entertainment experience.

Sports organisations are also bringing their audiences closer to the action by engaging and empowering fans to innovate on their own. For example, the winning entry in the 2016 season of the Formula 1 Connectivity Innovation Prize was a 360-degree virtual trackside experience that transports fans to the exhilarating world of a Grand Prix. The VR application captures the excitement of the trackside to make fans thousands of miles away feel like they are part of the action. It also harnesses AR, encouraging fans to collect ‘hidden stars’ at the trackside, and enabling them to seamlessly glean additional insights about their favourite driver, team car, or anything else they see around them in the virtual Grand Prix environment.

Highly personalised fan experiences are becoming the norm at sporting venues and fans homes around the world. Technologies such as VR, AI and the IoT are empowering fans to select the action they want to engage with as well as the method in which they do so. And, with new technologies on the horizon, more and more sports organisations and broadcasters will be turning to superfast fibre and the cloud to create more immersive and adrenaline-filled fan experiences than ever before.

Want to read more about how new connectivity will shape the future of sports entertainment? Read John Hayduk’s take on it here.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Changing realities: adapt to thrive https://www.tatacommunications.com/blog/2017/01/changing-realities-adapt-to-thrive/ Mon, 16 Jan 2017 04:24:24 +0000 https://www.tatacommunications.com/blog/?p=3701 “The secret of change is to focus all your energy, not on fighting the old, but on building the new”. It’s quite striking that this quote by Socrates is still so relevant today. Over the last ten years, our industry has been reshaped by the cloud, the decline in revenues from traditional services, and the rise of new challengers from beyond the telecoms world.  It is this ‘changing reality’ that will be the theme of the upcoming Pacific Telecom Council’s annual conference. Change, driven by the breakneck speed of technology innovation, is inevitable. That is why I see managing change...

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“The secret of change is to focus all your energy, not on fighting the old, but on building the new”. It’s quite striking that this quote by Socrates is still so relevant today.

Over the last ten years, our industry has been reshaped by the cloud, the decline in revenues from traditional services, and the rise of new challengers from beyond the telecoms world.  It is this ‘changing reality’ that will be the theme of the upcoming Pacific Telecom Council’s annual conference. Change, driven by the breakneck speed of technology innovation, is inevitable. That is why I see managing change and having an unfaltering focus on innovation as key to success for service providers in 2017 and beyond.

Beyond the hype of telecoms industry evolution

While industry watchers have been talking about the changing world of telecoms as something looming in the horizon for some years, the hype has now faded away. It’s now a reality, and we’re seeing more and more service providers exploring strategies for not just managing this evolution but capitalising on it too.

The opportunity for service providers is to re-look at their business as a whole and support their customers’ digital transformation with new services. These include cloud, software-defined networking and unified communication and collaboration.

Banking on cloud to innovate 

Many service providers’ enterprise customers have woken up to the harsh reality of having to keep up with not only their old competitors, but also new nimble start-ups with the potential to turn the whole sector upside down. These disruptors have harnessed the full power of the cloud to drive their growth through new platforms and ecosystems. The cloud is therefore levelling the playing field and spurring innovation like we’ve never seen before.

For large enterprises, this means that they too need to be more focused on innovation or risk getting left behind. In the banking sector, for example, there is a pressure to offer customers glitch-free services, real-time visibility over financial data and the best deals faster – regardless of device or platform. Banks need to ensure a truly omni-channel, real-time user experience, tapping into big data analytics to develop a much more complete view of their customers and their behaviour, spanning online and offline, including websites, contact centres, branches, social channels and mobile apps. This allows them to then target each customer much more effectively with new deals, and through enhanced engagement, strengthen customer loyalty too.

To empower them to capitalise on the opportunities that this omni-channel world and huge volumes of data bring, many banks have turned to the cloud. It gives them not only the computing power to process and analyse petabytes of data in near-real-time, but – crucially – the flexibility to innovate through the development of new products and services without huge capex investment and with minimal risk.

Yet, the more enterprises rely on the cloud, the more important their network becomes. And, the multitude of different clouds, connections, applications and data sources also creates complexity for organisations, which can hold them back. How can service providers help enterprises tackle this complexity?

The next big thing: SD-WAN

I see software-defined WAN (SD-WAN) as something that has the potential to deliver truly transformational changes for service providers’ enterprise customers because it eliminates this complexity. That is why we introduced our IZO™ SDWAN service late last year – amongst the first global service providers to enter this emerging space.

By bringing together the scalability and cost-effectiveness of the Internet with security and reliability of a private MPLS WAN, the combination of IZO™ Internet WAN, IZO™ Hybrid WAN and IZO™ SDWAN enables enterprises to deploy a new kind of hybrid network infrastructure. IZO™ SDWAN empowers CIOs with unprecedented control over the whole network infrastructure across all branch offices, whereby they are able to scale network resources up and down based on demand and changing market conditions. It also helps enterprises to make the most of their applications by boosting their performance both on-premise and in the cloud, and ensuring an optimal user experience for employees. Because CIOs are able to dynamically route traffic between the Internet and the private network, IZO™ SDWAN can deliver major cost savings for enterprises.

Crucially, it gives even the largest conglomerates the agility of a start-up, enabling them to innovate faster.

We are collaborating closely with industry partners to accelerate the deployment of IZO™ SDWAN globally and enable enterprises to adopt it with ease.

 Keeping up with change through partnerships

As innovative technologies and disruptive business models continue to shape the telecoms industry, the right partnerships enable service providers to introduce new solutions such as SD-WAN more quickly and with less risk and capital investment, while addressing the rapidly evolving requirements of their enterprise customers.

I believe that partnering will be a real driver for growth in 2017, because the speed of change in our industry is accelerating. We all need to manage change in the long term and move faster than ever to capture opportunities for sustainable growth.

How do you see new technologies shaping the partnerships of the future? Let us know in the comments below.

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Holiday Viewing For Every Taste https://www.tatacommunications.com/blog/2016/12/holiday-viewing-for-every-taste/ Wed, 21 Dec 2016 08:01:35 +0000 https://www.tatacommunications.com/blog/?p=3629 Throughout the world, we’re in the holiday season, from Christmas to Winter Solstice and Chinese New Year, a period brimming with opportunities for families to gather. Through the years, for many, television has become a vital part of that experience. In the UK, seven of the 20 most watched television programmes were shown in December and China’s Spring Festival, shown across New Year is the most watched piece of television in the world. In recent years, however, the growth of services like Netflix and Amazon Prime have led many to speculate that the end of the big televisual moment, watched...

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Throughout the world, we’re in the holiday season, from Christmas to Winter Solstice and Chinese New Year, a period brimming with opportunities for families to gather. Through the years, for many, television has become a vital part of that experience. In the UK, seven of the 20 most watched television programmes were shown in December and China’s Spring Festival, shown across New Year is the most watched piece of television in the world.

In recent years, however, the growth of services like Netflix and Amazon Prime have led many to speculate that the end of the big televisual moment, watched by millions, is coming. To an extent, they have a point. The most watched piece of regular programming ever was the final episode of M*A*S*H, screened in 1983 to 50.4 million viewers in the USA. Within the top 20 most watched broadcasts of regularly scheduled shows, the most recent is Seinfeld’s final episode, shown in 1998. In the UK, even bumper Christmas audiences haven’t kept viewing numbers high – the latest in the UK’s top 20 most viewed shows was in 2001, and that was revival of Only Fools & Horses, a much loved 1980s TV show.

No doubt the rise of over-the-top viewing has contributed to shrinking singular audiences, time shifted viewing grew from an average of 17 minutes per day in 2010 to 27 minutes a day in 2015 and continues to grow. However, viewing figures on OTT programmes don’t replace those once seen on television. Where Seinfeld finished with 40 million viewers on a single night, Netflix’ 2016 hit Stranger Things gained just 14 million viewers across its first 35 days.

The reality is that it isn’t OTT that’s changing viewing habits but choice. Holiday viewing is no longer refined to just a couple of channels on a single television screen, but to a huge range of options to be watched anywhere, at any time. That means that holiday viewing is no longer ‘whatever is on’ but as personalised as any other part of the holidays. In the UK, Ofcom research suggests that 70% of UK adults (31m) will watch TV using free-to-air OTT services this December, while 72% of people in Hong Kong and 61% of Singaporeans use more than one digital device at one time. The holidays won’t see fewer people switching on, they simply won’t be doing so in one place or time. They’ll be scattered across different services from free-to-air to Netflix, and across different platforms from the family television to their mobile as they travel between gatherings. It won’t just be on demand, live events are flourishing at any time of year – The top three most viewed programmes ever are the last three Super Bowls, with 2015 peaking at 115 million viewers. The Royal Wedding in 2011 hit 24 million in the UK and about 300 million worldwide. The Spring Festival Gala continues to grow as a live viewing experience on New Year’s Eve from 638 million viewers in 2001 to 705 million in 2014. All evidence suggests that it will, once again, be the world’s most watched event in 2016.

What on the face of it looks like a ratings challenge for broadcasters and TV providers is in fact a technical one. Huge numbers of people will still tune into watch holiday TV but providers are moving from delivering that programming through one method; broadcast TV, to delivering live and on demand to mobiles, TVs and laptops across fixed networks and mobile, in HD, 4K and HDR. They have a complicated technological task in providing the same high quality experience to viewers, however and whatever the viewer wants to watch. The technology and delivery methods they would once have relied on are evolving to meet the needs that this complexity creates. Broadcasters and payTV providers in the most developed TV markets long moved away from satellite or cable only delivery methods to include IP, but as more endpoints and viewing types appear, they are growing their dependency on the internet as a delivery method and continue to develop increasingly sophisticated infrastructure to handle this demand. This runs from new connection points around the world to protected fibre paths. These infrastructure level innovations are rapidly becoming the key tools for providers to stay ahead of the competition and ensure viewers receive the quality of experience they’ve come to expect, even as their demands become ever more complex. No matter the content you have consumers won’t wait for it to load if they can get something quicker elsewhere. A fact even sharper during the holidays when more original content appears than at any other time of year. 2013 data from OSN showed that average viewing hours per day rise from 3.1 to 5 during Ramadan in the Middle East and North Africa but 38 per cent prefer to watch on their phones at their own leisure. If a provider’s infrastructure can’t serve the right experience on mobile, a huge bump is viewership is lost.

2017/2018 holiday period won’t see a let up in the number of people settling down for holiday viewing, but it will see more new devices and likely even new ways to view. That makes the challenge for providers to not just create the content that people want to watch but ensure they have the infrastructure to support that content. With each new holiday, this needs becomes ever more of a challenge and requirement to keep broadcasters competitive.

How do you watch television over the festive period? Let us know in the comments below.

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Realising the F1 virtual dream in reality https://www.tatacommunications.com/blog/2016/11/realising-the-f1-virtual-dream-in-reality/ Wed, 23 Nov 2016 07:39:08 +0000 https://www.tatacommunications.com/blog/?p=3565 When Joseph Schooling beat his idol Michael Phelps in Rio this year, all of Singapore celebrated the epic victory. I feel proud to have been given a chance to put our republic on the global map again – all thanks to Tata Communications and Formula 1. I have been hooked on Formula 1 since I was a teenager. I remember watching the championship battle between Michael Schumacher and Mika Häkkinen in the late nineties for the first time on television. Totally fascinated with the sport, I began playing F1 video games on PlayStation with an aspiration to be a Formula...

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When Joseph Schooling beat his idol Michael Phelps in Rio this year, all of Singapore celebrated the epic victory. I feel proud to have been given a chance to put our republic on the global map again – all thanks to Tata Communications and Formula 1.

I have been hooked on Formula 1 since I was a teenager. I remember watching the championship battle between Michael Schumacher and Mika Häkkinen in the late nineties for the first time on television. Totally fascinated with the sport, I began playing F1 video games on PlayStation with an aspiration to be a Formula 1 driver one day. I turned out to be a decent performer and began to compete in various racing simulator competitions in Singapore. My dream came true when I had a chance to sit behind the wheel and drive the Formula 3 & Formula 1 AGS JH25 in 1990 in Circuit Du Luc, France.

It was the 2014 Singapore Formula 1 Grand Prix that gave me the idea of using virtual reality (VR) to take the racing experience to the fans at home. Having been invited for a garage tour at the Marina Bay Street Circuit, I recorded the entire experience on an over-the-shoulder camera. In one of the paddock footage frames, the camera also recorded Lewis Hamilton where he walked pass the garage. I realised that this recording could be used to break the traditional television viewing of live sports and actually transform it into a unique experience for fans anywhere in the world.

When I heard about the F1 Connectivity Innovation Prize this year I jumped at the thought of presenting my idea to the expert jury. Here’s my idea in brief:

 

Virtual Trackside Experience

As we all know, a sports commentator on television today delivers the information from each Grand Prix through a mix of visual content and narration. But no matter how great that commentator is, there is a lack of immersion and engagement between both the elements because the viewing angle of the moving pictures is only within a 70-degree angle. This forces the story to rely heavily on narration rather than visual footage.

My concept of ‘roaming commentators’ overcomes the limitations of a traditional television broadcast. It uses VR to deliver a 360-degree visual experience of the F1 trackside to the fans at home. Fans can use their mobile phones, laptops or VR gadgets to enjoy the experience. The interactive visual content is generated from the VR recording equipment on an over-the-shoulder monopod, attached to a group of on-site roaming commentators. These commentators deliver story, drama, information and news via verbal or hand gestures as the action unfolds. It is important to note that such a concept demands a huge amount of bandwidth for delivering full 4K UHD video quality and a great user experience for fans. Yet, Tata Communications, with its global superfast infrastructure, could carry the data needed from anywhere in the world to make this concept real.

image-2-client-user-interface

An additional component of my idea uses augmented reality (AR) to provide more information on a set of predetermined visual objects, such as a race car or driver, as soon as it pops up on the screen – just like how Lewis Hamilton did in my 2014 Singapore Grand Prix recording!

This way, my solution creates an immersive, interactive and engaging user experience.

It is clear that F1 is the most powerful showcase of technological innovation. Being a gamer and designer myself, I know that VR and AR can further boost this innovation by increasing the level of interactivity between the fans and the sport. It’s exciting to see that the advanced technology now exists, all underpinned by superfast networks, to enable us to harness the power of VR and AR to digitally capture every moment and bring fans the world over closer to the action than ever before.

How do you see Yoga’s idea shaping the future of F1 viewing? Let us know your thoughts in the comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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The universal law of leadership: set a goal and work to it https://www.tatacommunications.com/blog/2016/11/the-universal-law-of-leadership-set-a-goal-and-work-to-it/ https://www.tatacommunications.com/blog/2016/11/the-universal-law-of-leadership-set-a-goal-and-work-to-it/#comments Mon, 21 Nov 2016 06:37:16 +0000 https://www.tatacommunications.com/blog/?p=3562 In recent months, Tata Communications has been working with the Human Capital Leadership Institute (HCLI) to develop Mosaics, a set of papers looking at how leaders get business done in countries across Asia. The papers validate and challenge our perceptions of leadership and will shape the conversation about evolving leadership styles in Asia. As I have read through each of the Mosaics, spanning cultures from Vietnam to Japan and the varied cultures of Malaysian business, one key theme has struck me time and time again: successful leadership across the region requires rallying your team around a single, clear, tangible goal....

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In recent months, Tata Communications has been working with the Human Capital Leadership Institute (HCLI) to develop Mosaics, a set of papers looking at how leaders get business done in countries across Asia. The papers validate and challenge our perceptions of leadership and will shape the conversation about evolving leadership styles in Asia.

As I have read through each of the Mosaics, spanning cultures from Vietnam to Japan and the varied cultures of Malaysian business, one key theme has struck me time and time again: successful leadership across the region requires rallying your team around a single, clear, tangible goal. Each country relates to this core theme differently and has its own way of stating the fact, but, ultimately, they look to one team coalesced around one goal. However, the process of achieving the end objective varies across the region.

A statement from one CEO in China’s mosaic captures this perfectly. Talking about leading the Chinese arm of a Japanese firm, they highlight: “Chinese leaders prioritise achieving the goal speedily and adapting. We have a short-term plan – for three months and for a year! This is unthinkable in Japan. But Japan is a more developed country. Whenever Japanese leaders do anything, they will plan it out over three years in a step-by-step approach. And this is very workable in Japan but not in China – plans and reality are often different”.

Yet each culture values shared achievement to motivate teams to perform. Another Chinese executive, also working in a Japanese company tells the story of how they created performance in their business when financial incentives were restricted:

“Another Chinese executive shared that it was a blow to his Chinese team when their Japanese headquarters told them that they could not work towards a public listing. After all, while many private Chinese companies could not offer their employees high salaries, they could give shares and everyone would be motivated to work towards an IPO of their company. In his context, this Chinese executive rallied the drive of his team by helping them find their sense of achievement. For instance, the team started to create original technology solutions with the goal of selling these solutions internationally”.

While in Japans’ leadership mosaic, leaders from around the world, working in Japan, highlight the approach common across companies of building consensus around a goal before striking out for it. The result is slow initial progress but, when the real work begins, more often than not it will happen faster than anywhere else. Not only that, but one of the Japan Mosaic’s key pieces of advice for anyone looking to lead business in Japan is the need to set big objectives as part of the big picture, and let your team get on with it. My personal experience, working in Japan for 5 years, validates this style of working.

In India, given the operating environment, we practice Jugaad, which I’ll talk more about in a later post – but at its centre, Jugaad is about seizing opportunity in apparent chaos. Taking such an action needs a clear goal and a team devoted to it, otherwise you’ll only add to the chaos. It is in testing times that Indian leaders really make use of palpable targets as a rallying point for teams. India’s Mosaic highlights the need to stand before your team in person, lay out the facts , show the plan and rally them round it. Let them see you pushing on the same goal and make the same sacrifices together.

For most experienced leaders, this may not be news. But, for me, it re-emphasises a universal truth that people, no matter where you go in the world need to understand and be clear on where they are heading, and feel that destination reachable. If a leader can instil that clarity and buy in, and modify how they can convey their vision to the culture in which they operate, they can achieve real gains and lead effectively anywhere in the world.

As the world becomes ever more globalised, that feels like a lesson worth remembering.

 

What qualities do you look for in leadership? Let us know in the comments below.

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Let me entertain you https://www.tatacommunications.com/blog/2016/11/let-me-entertain-you/ Wed, 09 Nov 2016 06:30:26 +0000 https://www.tatacommunications.com/blog/?p=3553 For years if not decades, media businesses have been talking about creating an individual’s own personal TV channel, filled with the shows that they want to watch at the times they want to watch them. A few innovators have done a brilliant job of leading us into that future. Netflix, Amazon and their ilk have put a huge range of content at viewers’ fingertips, built algorithms to continually suggest new and more relevant programmes to viewers, and, of course, made it available to viewers anywhere and at any time, as long as they have an internet connection. Technology and high...

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For years if not decades, media businesses have been talking about creating an individual’s own personal TV channel, filled with the shows that they want to watch at the times they want to watch them.

A few innovators have done a brilliant job of leading us into that future. Netflix, Amazon and their ilk have put a huge range of content at viewers’ fingertips, built algorithms to continually suggest new and more relevant programmes to viewers, and, of course, made it available to viewers anywhere and at any time, as long as they have an internet connection. Technology and high bandwidth internet connectivity has made the personal TV channel possible! The only thing holding it back is the tangle of licensing agreements that tie shows to a particular release window, provider or region of the world. A consumer with the budget and patience could sign up for all and easily curate their own channel of on demand TV.

They’d be missing one vital piece though: live events. Traditional broadcasters pay huge sums of money for the sole rights to broadcast sporting events: In the UK, Sky and BT recently paid £5.136 bn for rights to show British Premier League football while Twitter is attempting to break the streaming video market by broadcasting NFL games through its platform. The reasoning is simple: sporting events represent live, communal events not just for the fans at the venue, but potentially all fans watching it. They’re a moment in time that viewers want to be a part of, and lose their magic if watched time shifted or on demand. That leads to large and instant audiences. Sports events are just the reliably scheduled tip of the iceberg of ‘moment in time’ events. They span everything from concerts to moon landings, things you just had to be there for. Events sometimes so profound they evoke the “I remember where I was and what I was doing when it happened” type emotions.

Every person has a different definition of what constitutes a moment in time, however. I’m OK not seeing the FA Cup final, but if the New York Philharmonic’s performing, I want to be able to see that. Today, that New York Philharmonic performance probably won’t be available to me on my TV screen. Until it is, we haven’t really reached the holy grail of the personalised TV channel.

It is one that we can reach however. I’m guessing in 5 years, events will be the only thing watched live. Pre-recorded shows will all be consumed via some form of on demand watching. We’re on our way to going beyond ‘big audience, now’ scheduling to delivering singular live streams to viewers whenever and wherever they want. That will mean that I can decide I want to see that concert and have it streamed to me, even if no one else has requested it, even better, how good would it be to have your son or daughter’s game or recital streamed to you? So, despite ever increasing time at work, you can still be there when travel plans wouldn’t otherwise permit it.

These events, nestled amongst the on-demand TV shows you’re box-setting, are the missing piece that will create a truly personal TV channel for each of us. A programming library that goes from the latest TV show to the big game in your favourite sport, to the slightly more niche band that only a few other people would have seen, to the family event that’s streamed just for you. Live, unique and completely personal. That’s the step that will transform our TV experience. And this move from broadcast to a personalized uni-cast channel is just another driver of bandwidth growth for the future.

How do you see viewing experiences changing in the future? Let us know in the comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Data and information know no bounds https://www.tatacommunications.com/blog/2016/11/data-and-information-know-no-bounds/ Wed, 02 Nov 2016 06:23:59 +0000 https://www.tatacommunications.com/blog/?p=3547 Decisions are made utilising data, but data itself is useless unless it is organised, and processed into some type of information which gives insights to the user. The belief that information drives decisions is a constant and common theme regardless of generation and technology. What has changed, is where that data is located and what applications and analytics are available to turn that data into information. The difference between today and the 1980s, 90s, and even the early 2000s, is that this data can be anywhere, in any device, in any location, on any network, utilising private or public connectivity...

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Decisions are made utilising data, but data itself is useless unless it is organised, and processed into some type of information which gives insights to the user. The belief that information drives decisions is a constant and common theme regardless of generation and technology. What has changed, is where that data is located and what applications and analytics are available to turn that data into information.

The difference between today and the 1980s, 90s, and even the early 2000s, is that this data can be anywhere, in any device, in any location, on any network, utilising private or public connectivity in a customer-owned or third party data centre. We as service providers need to be where the data is, not just geographically speaking, but technologically speaking as well. We need to provide the tools to do something with that data, to turn it into information, to help our customers make meaningful decisions which help them compete and sustain their own long term competitive advantage.

Tata Communications has built an ecosystem that breathes with the customer, flexes where needed, and delivers enterprise grade performance on one of the largest wholly owned global networks around the world. We have done this as we recognise that enterprises have diverse requirements, and varying political, economic, strategic, and technological opportunities which necessitate different levels of performance and service characteristics, including management and control. Our network has been built with continued investment with this in mind, offering fixed and variable bandwidth and billing options with public or private connectivity and a cloud solution that seamlessly connects with the underlying network. Our IZO platform takes a solutions oriented approach to computing, allowing a customer to connect private networks with the leading cloud service providers and by integrating IZO Private Cloud solutions with both MPLS and Ethernet solutions thereby orchestrating activity across both the overlay and underlay network elements.

As an example, we will be partnering with other Tier 1 providers such as Comcast and TI Sparkle to simulate the delivery of Ethernet service through our three networks, via an orchestrated environment with flexible bandwidth deployed on demand and connectivity bursting to Amazon Web Services when needed. This proof of concept will be presented for review and discussion at the upcoming MEF16 event in November. This is just one example of Tata Communications pushing the boundaries of technology and partnerships to leverage enhanced performance and value for our global customers.

Network advancements like this make me look back 10, 20, years, and think about the challenges of the day, with storage and processing power at the top of the list. Today, it isn’t as much about storage itself, but where you are storing the data, how you are accessing the data, and what you are doing with the massive amounts of data being generated every minute and second of the day. Accessing that data and being able to turn that data into beneficial information in a flexible and solutions oriented way, is what sets Tata Communications apart from the competition.

What do you think the role of data is in today’s hyper-connected world. Leave a comment below? In the meantime, connect with Jeff on LinkedIn.

Jeff Schwartz will be participating on a keynote panel at MEF16 (Nov 7th – 10th) discussing the topic ‘On-Demand, High-Performance Services For The Hyper-Connected World’. Find out more here.

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Beyond retail: new growth in the era of the enterprise https://www.tatacommunications.com/blog/2016/10/beyond-retail-new-growth-in-the-era-of-the-enterprise/ Mon, 31 Oct 2016 06:20:38 +0000 https://www.tatacommunications.com/blog/?p=3544 Service providers are seeing big opportunities in addressing the growing demand for solutions to support enterprises’ digital transformation. While the retail market has a limited number of solutions and subscribers, enterprises want service providers to deliver a rapidly expanding list of services such as cloud, managed security services and unified communication and collaboration (UCC). Growth in new enterprise services is phenomenal. Between 2013 and 2018, Cisco System expects cloud IP traffic to grow by one third, with many service providers seeing double digit revenue growth from cloud services. Furthermore, Infonetics Research estimates that VoIP and UCC services will be an...

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Service providers are seeing big opportunities in addressing the growing demand for solutions to support enterprises’ digital transformation. While the retail market has a limited number of solutions and subscribers, enterprises want service providers to deliver a rapidly expanding list of services such as cloud, managed security services and unified communication and collaboration (UCC).

Growth in new enterprise services is phenomenal. Between 2013 and 2018, Cisco System expects cloud IP traffic to grow by one third, with many service providers seeing double digit revenue growth from cloud services. Furthermore, Infonetics Research estimates that VoIP and UCC services will be an $88 billion market by 2018.

Looking at those numbers, it is easy to see why there is renewed emphasis in the telecoms industry on serving enterprise customers. Broadband and mobile subscribers have reached saturation in many markets, while prices for basic voice and data services are falling. Against this backdrop, the enterprise market offers new, long-term growth opportunities.

The land grab for subscribers is over in many retail markets and service providers are looking at how they serve enterprises with high-value, critical services. The move from retail to enterprise is therefore about going beyond subscriber growth and looking at where a service provider can add value and capture new revenue from an existing customer base.

That creates an interesting challenge for service providers, as cloud and UCC services demand higher levels Quality of Service (QoS) and Experience (QoE). These services add complexity to their operations while adding risk in terms of service development and staying on top of enterprise demands. Enterprise customers also have much more sophisticated needs than traditional retail customers. They want services that are continually evolving and scaling to meet their specific needs. In retail, the services have been tried-and-tested over years and service providers know how to sell them. That is why this shift in focus can be a big learning curve.

With limited experience in selling enterprise services, service providers look for the support of partners on the sales side. UCC, for example, delivers distinct benefits for enterprises but enterprise customers need to be educated and convinced to move beyond their traditional phone services. From service providers’ perspective, UCC requires a very consultative sales process with technology and platforms that are easy to understand and deploy.

Partnering is a way to manage this transformation. Service providers can work with enterprise experts who have experience in delivering cloud and UCC services to help them to get it right. Working together can be a way to reduce risk, develop an enterprise service portfolio and sell more effectively to enterprise customers.

The opportunity in the enterprise market is tremendous but also complex. There is a low margin for error with a chance to make huge revenue gains. Partnering should be a critical part of any ambition service provider’s strategy for tapping into opportunities that the enterprise market brings.

How do you see service providers changing how they approach enterprises? Let us know in the comments below.

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Doing more than you ever did, getting more than you’ve ever got https://www.tatacommunications.com/blog/2016/10/doing-more-than-you-ever-did-getting-more-than-youve-ever-got/ Wed, 19 Oct 2016 05:41:42 +0000 https://www.tatacommunications.com/blog/?p=3535 Platforms beat products every time In my previous blog on platform economy, I referenced Marshall Alstyne of MIT and his presentation “Platform Strategy & Open Business Models”, because in today’s digital business world, our view, like his, is that “Platforms beat products every time.” Systems or platform? There are two broad business models: pipes and platforms. A pipe – or systems approach to business – creates a product and pushes it out. All you need to do is to attract a user and get them to purchase. Just like generating footfall in a high street store. A platform needs a...

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Platforms beat products every time

In my previous blog on platform economy, I referenced Marshall Alstyne of MIT and his presentation “Platform Strategy & Open Business Models”, because in today’s digital business world, our view, like his, is that “Platforms beat products every time.”

Systems or platform?

There are two broad business models: pipes and platforms. A pipe – or systems approach to business – creates a product and pushes it out. All you need to do is to attract a user and get them to purchase. Just like generating footfall in a high street store.

A platform needs a different approach. Platform thinking moves the focus from goods and services to the overall interaction that they create; it also looks at how this new focus can make the market more efficient over time. Because the whole model revolves around users (as producers) producing value for other users, there’s a risk in being one of the early adopters. Some equate the scenario to the chicken and the egg. For example, consider the GPS satellite navigation apps. These apps now come with social features and crowdsourced data where users upload useful real-time information on traffic, accidents and other road blockages. More users on this platform translates to more valuable information, making the service more attractive to new drivers.

As Platform Revolution explains: “platform businesses are eating the world”. While traditional businesses look at ways in which they can market their assets or services, disruptors such as Fiverr are looking at ways in which they can market assets and services that they may own (but not always) but didn’t create. With a platform they make new engagements and interactions easier – and at the same time, they can improve the way in which people both demand and – here’s the extraordinary thing – actually provide services to each another.

 

platforms

 

The platform business recipe

Access

It seems obvious, but a platform business model is a business platform. This means that external users must be able to access it, and it needs to provide a useful function or service.

Communities

A community doesn’t just consist of the people who use it – it also comprises those who contribute in other ways. Reddit, for example, includes the system developers but also many others in the community: those who have a profile; create links, articles or downloadable files; advertisers; and contacts.

Culture

A culture is there at the very start and is what holds a community together, but it will change and refine itself as the platform and community mature.

Data

Almost 90% of the data that exists today is new-cast. It’s continually growing, especially with today’s multichannel/omnichannel models capturing, storing and analysing terabytes of information every second.

Intelligence

Intelligent decision support systems will rule future business. A typical example is the way in which travel booking websites make recommendations, based on the previous interactions that you’ve had with the platforms.

Connectivity

The growth of mobile, the use of tablets, smartphones, BYOD, laptops and countless other devices has created new relationships and interactions in a technological sense. However, the human element is also paramount. New markets, ecosystems and people are connecting to each other in entirely new ways.

Democratisation of production

Now that there’s a readily accessible market, companies are finding new sources of production at an unparalleled rate. The rise of new producers is the hallmark of the platform age.

Leadership

CIOs now have a new role as an “innovation champion”. The CIO’s ability to foresee possibilities, create a compelling case for adopting a model that will allow opportunities to be seized, and build a platform that will act as a gateway into the promised land – all will depend on their leadership and visionary skills.

 

Most CIOs I meet have innovation high on their radar. Many have some of these elements already. Those who take a holistic approach with a clear view of the business opportunity they are going for and navigate through the platform recipe will have a competitive advantage over the system/pipe based business.

 

What sort of businesses do you see leveraging platforms in the future? Let us know in the comments below.

If you missed out on the first in our series of blogs, you can find it here.

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The Death of the Five-Year Plan https://www.tatacommunications.com/blog/2016/09/the-death-of-the-five-year-plan/ Wed, 28 Sep 2016 05:36:37 +0000 https://www.tatacommunications.com/blog/?p=3529 The market is moving too fast for five-year plans. The traditional plan of developing and delivering new services over years no longer matches customer demands that change day-by-day and month-to-month. In a cloud-centric market, I’m seeing technology and services as well as customer expectations evolving faster than ever. In almost every conversation I have with service providers they are asking about how they can be more agile. Agility is the key to success and five-year plans are being replaced by 6-month delivery cycles. Service providers are looking to execute quickly and evaluate what works and what doesn’t. They want the...

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The market is moving too fast for five-year plans. The traditional plan of developing and delivering new services over years no longer matches customer demands that change day-by-day and month-to-month.

In a cloud-centric market, I’m seeing technology and services as well as customer expectations evolving faster than ever. In almost every conversation I have with service providers they are asking about how they can be more agile. Agility is the key to success and five-year plans are being replaced by 6-month delivery cycles.

Service providers are looking to execute quickly and evaluate what works and what doesn’t. They want the flexibility to change when something fails and the ability to adapt to new market conditions.

In my own experience the start-up mantra of failing quickly is only part of the story. I want to see innovation happening faster than competitors and that speed can become a real differentiator. This is where partnering becomes critical to accelerating delivery cycles and enabling service providers to deliver new innovations in 6-months or less.

Strong partnerships remove the need for internal R&D investments and enable service providers to benefit from their partners’ service development and expertise. This enables the service provider to ramp up new services and rapidly monetise them.

Within a five-year plan, it is difficult to anticipate market needs in the future and deliver services that are still innovative. The biggest risk with a five-year planning process is that a service is developed that no one wants when it is finally ready. The investment needed to develop a new service internally also makes it very difficult to monetise. Service providers could wait additional years for a newly launched service to become profitable and even before launch the service could be obsolete.

Partnering manages the risk of a service failing and enables the service provider to pivot quickly to serve their customers with something new. It gives them the freedom to focus on growth areas and experiment with new services. This not only supports revenue growth, it also enables new innovations to be tested in the market.

Service Providers can execute a six-month plan with the help of a partner and deliver new services enterprise customers. This reduces time-to-market, enabling service providers to differentiate their businesses with agility. Service providers can move faster and shape their offerings to meet the needs of their local markets or the vertical sectors they serve. They understand customer needs and with the support of a partner can be more agile than competitors.

By finding a trusted partner, service providers can capture new opportunities faster than competitors and deliver innovative services that truly define their business. I think there’s a real opportunity for service providers to look at how they are planning for the future and what impact partnering can have on service delivery. I’ve seen this mindset shift transform how service providers operate and accelerate how they grow their businesses.

Service providers should look at their partner strategy as a way to move faster than competitors while expanding their capabilities. As businesses evolve month-to-month instead of year-to-year, I see partner strategy as the most critical part of not just keeping up but being successful in the long term. I think every service provider should ask themselves how they are going to compete in today’s market and what role partnering will play in deliver new agility.

How do you see partnerships transforming the way providers deliver services? Let us know in the comments below.

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Leadership lessons: driving economic growth in a diverse world https://www.tatacommunications.com/blog/2016/09/leadership-lessons-driving-economic-growth-in-a-diverse-world/ Wed, 14 Sep 2016 12:08:55 +0000 http://tatacommunications-newworld.com/?p=3514 It’s been fascinating to see Asia’s phenomenal economic growth. One that many international observers have termed a ‘miracle’. Based in Singapore, the drivers that I have observed that contributed to this has been vast – from higher education, huge saving rates right through to a strong market for exporting goods, amongst others. In my opinion, the greatest driver of them all, one that has distinguished the Asian economic path from the rest of developing countries has been leadership. This is the driver that has led to a healthy +6 per cent economic growth year on year to date. However the...

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It’s been fascinating to see Asia’s phenomenal economic growth. One that many international observers have termed a ‘miracle’. Based in Singapore, the drivers that I have observed that contributed to this has been vast – from higher education, huge saving rates right through to a strong market for exporting goods, amongst others.

In my opinion, the greatest driver of them all, one that has distinguished the Asian economic path from the rest of developing countries has been leadership.

This is the driver that has led to a healthy +6 per cent economic growth year on year to date. However the picture looks far less impressive if you look at other dimensions of economic development. That is why a dedication and commitment to cultivating strong leadership is now more important than ever.

A large part of what is considered global leadership today has been shaped by western influence. As the Asian economy begins to account for more of global trade and GDP it is vital to infuse eastern orientations in organisational culture and leadership best practices. The rich texture that Asia brings to this picture may at times seem contrarian and confusing – however, we should boldly experiment with the intention of creating the right elixir for evolved leadership.

Exploring leadership lessons across the board has been a professional and personal passion of mine, some of you may have read my previous thoughts on this subject.  At the core of this is the notion of the transformational power every person plays in life, whether it be to society, family or in business.

Recognising the importance in transforming leadership practices, we’ve partnered with the Human Capital Leadership Institute to delve into the different leadership “mosaics” across Asia, looking at leadership characteristics in each individual country, and also finding compelling patterns of business leadership across Asia. Insights gleaned from over 4,000 hours of interactions with some of Asia’s top business leaders will follow in October so watch this space!

In the meantime, I’d welcome your thoughts on what your most valuable leadership lessons have been. Leave a comment below. 

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Partnering in Change https://www.tatacommunications.com/blog/2016/09/partnering-in-change/ Mon, 12 Sep 2016 09:52:22 +0000 http://tatacommunications-newworld.com/?p=3511 Change two things about live event streaming and you change everything. First, imagine bringing the immersive impact of the best apps, video games and augmented experiences to live broadcast. That means sharing more than cameras alone can capture. Sensor and beacon data, along with metadata, news and social feeds, would come together in a rich, all-new user experience. Users could interact with it, switching between camera views and navigating the experience – be it a sports event, concert, even an educational or training event – in real time. They could even join in, participating with the audience (or even the talent) in...

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Change two things about live event streaming and you change everything.

First, imagine bringing the immersive impact of the best apps, video games and augmented experiences to live broadcast. That means sharing more than cameras alone can capture. Sensor and beacon data, along with metadata, news and social feeds, would come together in a rich, all-new user experience. Users could interact with it, switching between camera views and navigating the experience – be it a sports event, concert, even an educational or training event – in real time. They could even join in, participating with the audience (or even the talent) in real time, no matter where they were.

Next, imagine removing the barriers of budget or scale from access to live events. Viewers could watch a city league soccer playoff in real time on whatever device they wished, with the fidelity they’d expect from a professionally broadcast showdown. Anything from local sports, music festivals, community arts and culture gatherings to highly specialized trainings could reach global audiences with the quality of a major event.

We don’t have this today, and that’s a problem. Live viewing of high-budget broadcast is waning. People want more than simply “watching” can deliver, and they have choice in what they choose to view. Yet there hasn’t been a single path for content providers – from the biggest to the most local – to deliver next-gen experiences in affordable, scalable, high-fidelity ways.

We see a better future, and we’re building it at AerNow. In our vision audiences engage and interact with live games, races, performances or other happenings in ways today’s livestream experience simply doesn’t deliver. This vision enhances any event, from a regional competition to an expert’s lecture to a sold-out music festival you’d do anything to see. All of these, we believe, should be available to viewers as immersively and interactively as the most engaging augmented experiences.

Delivering this depends on two breakthroughs and on bringing them together:

  • unifying video content with diverse data sources to enable all-new experiences
  • dynamically federating video networks in a frictionless, seamless way.

At AerNow, we’re building the first: bringing video content and data into a unified operating system that orchestrates unique, immersive user experiences that leverage machines and  automation.

In partnership with Tata Communications, we’ve found the second: the ability to bring this platform to a media-aware network delivering synchronized audience experiences anywhere, on demand. This groundbreaking capability allows audiences to experience and interact with live experiences in real time, wherever they are and whatever devices they use.

This is something new and powerful – something we wouldn’t attempt without the reach and scale of Tata Communications’ global network. Working together, we’ll connect audiences everywhere to the content and experiences they want most, making local events global while making global events as personal and relevant to viewers a continent away as they are to a fan in the grandstand. What would you watch if you could view anything you wanted?

 

How do you see the landscape of live broadcasting changing? Let us know in the comments below.

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How can innovation take customer experience to the next level? https://www.tatacommunications.com/blog/2016/09/how-can-innovation-take-customer-experience-to-the-next-level/ Wed, 07 Sep 2016 16:10:45 +0000 http://tatacommunications-newworld.com/?p=3505 Convenience is everything Having a great customer experience used to be all about human interaction. A smile from a shop assistant or a waiter remembering your favourite meal made all the difference. And you know what they say: have a good experience and you will tell around six people; have a bad one and you’ll tell around nine to fifteen people. Companies poured their efforts into making sure that they trained their customer experience staff and backed them up with the right resources. Giving customers the attention they craved was possible, but it was expensive and labour-intensive. Nowadays, businesses are...

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Convenience is everything

Having a great customer experience used to be all about human interaction. A smile from a shop assistant or a waiter remembering your favourite meal made all the difference. And you know what they say: have a good experience and you will tell around six people; have a bad one and you’ll tell around nine to fifteen people.

Companies poured their efforts into making sure that they trained their customer experience staff and backed them up with the right resources. Giving customers the attention they craved was possible, but it was expensive and labour-intensive.

Nowadays, businesses are waking up to the fact that what customers really crave is convenience and value. So long as the service is comparable, they’re happy to choose whatever channel or service is quickest, easiest or the best value for money. The trouble is that when things go wrong these days, it’s no longer just 15 people who hear about the problem. In 2009, an airline broke Canadian musician Dave Carroll’s guitar. He uploaded a song that told the tale and by July 2016, 15,839,321 people knew about it.

Giving customers an outstanding customer experience is therefore now a number one business priority. With the changing role of the CIO, the responsibility has moved from the door of marketing to that of IT.

So here’s the thing. How can you use innovation to make customer experience even better?

Answering the challenges may not be straightforward

Real-time engagement with the consumer is already becoming a necessity, not a luxury, for those that want to thrive in customer-centric industries. And frankly, nowadays every industry is becoming a customer-centric industry.

It’s important that CIOs, IT leaders and their teams work with other senior decision makers in the business to make this happen. There’s a real danger otherwise that companies may reckon that it’s enough to reduce costs and then wait and see what growth is possible. In truth, it will take considerably more than that. If companies are going to outshine the competition and give customers greater choice, IT will have to enable the other departments with digital innovation. That means creating a solution that will suit business goals, that employees will use properly and, most importantly, that will offer customers the best possible experience.

As if that isn’t a big enough ask, the rapidly changing technology landscape brings other factors into play.

It may be tough to spark a customer experience into life in a way that you know will be glitch-free.

It may be hard to find an approach that will scale up (and down, for that matter).

But the landscape changes so often that it’s virtually impossible to find a Customer Experience (CX) approach that’s future proof. What’s reliable and cutting edge at the time of deployment could be restrictive and patchy once you scale up without the right planning and support.

According to Gartner, 40% of CIOs have already stepped up to lead digital transformation in their enterprise. So how do they successfully steer their business into the next stage of customer experience? What’s the secret of quickly developing and deploying new apps to take advantage of new customer opportunities?

Cloud may be the answer

You can almost take it for granted that the answer is – cloud. It blends in almost seamlessly with all of the CX features we constantly hear about. It enables real-time personalised engagement; holistic customer data insight and feedback; a single point of truth; and connection with all kinds of channels and locations that offer the customer choice. What’s more, it allows you to quickly spin up and roll out new services ahead of the competition.

The opportunity is out there for businesses to embrace new technologies – but which will be relevant in delivering customer experience in the cloud? It seems likely that virtual reality (VR) and augmented reality (AR) will be the most prominent new frontiers for customer experience. You may already have seen companies discussing the potential for sponsored locations in Pokemon Go’s rich AR environment, while a recent VR event in the US looked at the role that Holoroom, Oculus Rift, Google Cardboard and Glasses.com play in AR and VR.

There’s also huge potential in IoT-enabled applications. Take, for example, connected devices. These help companies to get rapidly, and deeply, into customer trends and buying behaviour, as well as product performance. The result: better insights that they can use in almost real time to move at the speed of their customers.

Certainly, AR, VR and IoT could open up new revenue streams for businesses and new ways of interacting with the customer on an individual level. But it’s not a straightforward path. These areas are heavy in data storage and computing. You’ll also have to work out how disparate locations, data points and applications can join up and communicate seamlessly in the cloud.

What does the cloud-powered customer experience demand?

It’s one thing knowing that the latest frontiers in customer experience are going to be demanding on your business and on your cloud deployment. It’s quite another matter working out how to master them.

There are many approaches that you can adopt, but success in each of these comes down to three factors.

Flexibility

You need to make sure that your infrastructure is flexible enough to allow you to make changes when you need to.

Reliability

Your infrastructure has to run smoothly, no matter what. In addition, its delivery of services must be predictable. It’s the only way to maintain SLAs that everyone – external customers and internal colleagues – will buy into.

Scalability

With enhanced customer experience, more and more customers (in principle, at least) will begin to spread the good word about your business. This will mean more customers buying from you, more customer engagement, and your shoulders carrying more expectations. Not surprisingly, you’ll need your solution to be highly scalable.

Clearly, if you’re to put your business in the cloud, you’ll need to have the right tools and the right network in place to enable it.

 

How do you see technology changing the way enterprises approach the customer experience? Let us know in the comments below.

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For your eyes only – creating a hyper-personalised sports experience https://www.tatacommunications.com/blog/2016/09/for-your-eyes-only-creating-a-hyper-personalised-sports-experience/ Mon, 05 Sep 2016 01:07:01 +0000 http://tatacommunications-newworld.com/?p=3491 The scintillating pace of an F1 Grand Prix can be seen as a microcosm of the modern broadcast entertainment landscape. The action comes thick and fast, making it seemingly impossible to capture every moment as it happens in real time. As the leaders play a game of cat and mouse for first place, one of the favourites crashes out due to a technical failure, while the pack jockey for a good position to mount a challenge for a points finish. Thanks to action replays, state-of-the-art camera technology, live commentary and expert analysis in real time, modern viewers don’t miss a...

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The scintillating pace of an F1 Grand Prix can be seen as a microcosm of the modern broadcast entertainment landscape. The action comes thick and fast, making it seemingly impossible to capture every moment as it happens in real time.

As the leaders play a game of cat and mouse for first place, one of the favourites crashes out due to a technical failure, while the pack jockey for a good position to mount a challenge for a points finish. Thanks to action replays, state-of-the-art camera technology, live commentary and expert analysis in real time, modern viewers don’t miss a moment and are kept fully up-to-speed with all the on-track action.

With so many big moments occurring at one time, the role of an objective broadcast to many is to deliver the action viewers want to see most. However, as the viewing experience is subjective, it’s impossible for a broadcaster to know exactly what action on the track every individual viewer wants to see and deliver it to their screen.

What isn’t impossible, however, is to realise the next evolution of live broadcasting which is the singular experience, delivered via a singular stream. Currently, events are broadcast live based on their importance and demand from audiences to watch them.

The on-demand tomorrow

The concept of a singular stream goes beyond this model, dictating that you could request to watch whatever event is happening live wherever it is, whenever you want and it would be streamed to your device. Perhaps you are not interested in watching the Sunday lunchtime football, but are unable to watch your son play football because you have to take your daughter for her swimming lesson.

With the existence of the singular experience, you could request to stream your son’s football match on your phone so you can watch him score the winner, at the same time as seeing your daughter swim her first full length of the pool without armbands.

Ofcom’s recent UK Communications Market Report found that almost six in ten adults used a video-on-demand (VoD) service in 2015, with over a quarter watching paid-for VoD services each week. The culture of having whatever content we want, whenever, wherever, on any device has become increasingly engrained, meaning broadcasters must push the boundaries of what content can be delivered as hyper-personalised services become an expectation rather than a possibility.

Taking the singular experience concept a step further, perhaps one day it will be possible to not only watch any live event you want to but to also watch it from your own perspective. Returning to the F1 example, the singular experience could allow you to focus on your favourite driver, team or even corner.

This highly personalised experience could also be complemented by technologies such as virtual reality (VR), allowing viewers to become a part of the action and build their own unique race viewing experience, dictating exactly what action they want to engage with as well as how they do so. This may involve not just “jumping on-board” Lewis Hamilton’s MERCEDES AMG PETRONAS, via his car-cam, but actually plugging you into immersive experience within which you feel that you are in the driving seat.

The Tata Communications Formula 1 Connectivity Innovation Prize is currently at the forefront of efforts to bring these kinds of experiences to the sport. Winners from Challenge 1 of this year’s competition used virtual and augmented reality to imagine solutions that would deliver a ‘trackside’ experience to fans anywhere in the world. The winners of the second challenge then took this one step further, coming up with applications that could give an F1 team a competitive edge by enabling the engineers working at trackside, and experts back at the factory thousands of miles away, to immerse themselves in each other’s worlds, making the two a more closely integrated unit.

Demands of VR and OTT distribution

Anyone looking to mix live experience and VR will need superfast, robust connectivity, as a stop-start connection could dampen the user experience, or potentially destroy it – going as far as making the user disorientated and nauseous. In the future, as VR will also go mobile. Today’s 4G connections won’t be able to handle VR, so we need more advanced networks to deliver the high-quality connectivity that these immersive experiences will demand. To bring VR to the masses, we therefore need to see a greater understanding of the demands that this rich traffic will place on networks, and widespread adoption of intelligent traffic management to ensure that networks are smart, robust and ubiquitous enough to provide the user experience consumers expect.

Furthermore, these new personalised experiences are only possible by delivering content using over-the-top (OTT) technologies. That is why broadcasters and sports organisations looking to continue evolving the experience of fans consuming live events must invest in OTT content delivery and increase their non-traditional distribution capabilities to better support new technologies and personalised services.

In doing so, broadcasters can begin to make exciting possibilities, including singular experiences, virtual reality and hyper-personalised viewing within a larger live event, a reality rather than a possibility.

How do you see new technology shaping the broadcast landscape? Let us know in the comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Ideas for life https://www.tatacommunications.com/blog/2016/08/ideas-for-life/ https://www.tatacommunications.com/blog/2016/08/ideas-for-life/#comments Wed, 10 Aug 2016 01:05:53 +0000 http://tatacommunications-newworld.com/?p=3472 Last month’s CEO Summit in Ascot concluded with the CEO Hackathon.  This came after an intensive 24 hours in which approx. 50 CEOs were informed about the latest developments in Artificial Intelligence and debated what must be done to ensure AI has a positive impact on business and society. Split into teams of six, the CEOs were tasked to pick any problem, in business or the wider community, and come up with an idea in which all or some of the things they’d learnt about at the Summit could be part of the solution.  They were given an hour to...

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Last month’s CEO Summit in Ascot concluded with the CEO Hackathon.  This came after an intensive 24 hours in which approx. 50 CEOs were informed about the latest developments in Artificial Intelligence and debated what must be done to ensure AI has a positive impact on business and society.

Split into teams of six, the CEOs were tasked to pick any problem, in business or the wider community, and come up with an idea in which all or some of the things they’d learnt about at the Summit could be part of the solution.  They were given an hour to brainstorm their idea supported by AI and technology experts.  They then presented their ideas – a total of ten was tabled – and the delegates themselves voted for the ideas that would go forward to a Moonwalk.

The two ideas selected aim to tackle two of the fundamental issues facing our global village – an ageing population and the scarcity of water.  They are as ambitious in their goal as they are ingenious in their concept.  I was particularly pleased that the CEOs chose two topics that will leave the world and our society in a better place, focusing on the planet’s bottom line and not just their own company’s P&L.

‘We-R’

Team “We-R” recognised the gap developing between the fast growing number of people who need to be cared for and the shrinking number of people and resources available to care for them.  “We-R” could see the potential for AI to add that critically important human dimension to automated care – which in itself is the key to closing a gap which is proving to be as wide as the digital gap.

The team’s idea is to create a caring companion to work with the family and professionals charged with looking after the well-being of an individual.  There exists today a growing family of apps and devices that provide self or remote monitoring of people in care, but We-R’s idea is to take this one step further by creating an automated entity that does not just monitor, but also engages, interacts, guides, supports and entertains the person it is working for – while gently and sympathetically sharing the information it gathers with duly appointed friends, family and professionals.

‘Water for life’

“Water for life” chose to address the worldwide shortage of water and believed that AI held some of the answers.  This team realised that with the use of intelligent systems the world could operate an entire economy underpinned by the value of water.  After all, if we can build an economy based on rare and precious metals, then surely we can create one based on what will be our future’s most precious resource – water?

With one third of the world’s fresh water in Canada, the problem is not so much a net global shortage as ensuring this precious commodity is most efficiently used where it is in relatively short supply.  So the Water for Life team conceived of a system where people, businesses and governments were awarded credits for the good husbanding of water while those who wasted it received debits.   Such a system would depend on a global, secure, multi-faceted intelligent metering and transfer system – not unlike the highly complex and intelligent banking systems that controls the flow of the world’s money today.

Looking ahead

These two ideas are very broad in scope and quite loose in their definition.  To that end they are the perfect fit for a Moonwalk the purpose of which is to tighten the definition, further explore the possibilities and take viable elements forward to detailed specification and – who knows – product development.  While the Moonwalk itself may not produce something that entirely solves the problem, it may well enable the next vital step toward that solution.

Over the next three to six months, teams comprised of delegates from the conference and Tata Communications people will conduct the Moonwalks and I can’t wait to share with you what develops as they unfold.

While we may not be able to solve all the world’s problems, the least we can do it try to tackle one or two of the big ones.

How do you see new technology challenging the biggest problems faced by society and the world? Let us know in the comments below.

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A look back at the Global Analyst Summit 2016 https://www.tatacommunications.com/blog/2016/08/a-look-back-at-the-global-analyst-summit-2016/ Thu, 04 Aug 2016 01:02:56 +0000 http://tatacommunications-newworld.com/?p=3395 On July 13th, we invited analysts from around the world to join our annual Global Analyst Summit at Coworth Park in Ascot, UK. The summit gave us an opportunity to connect with the analysts, and outline our strategy for the coming year. Our CMO Julie Woods-Moss started the day with an immersive VR experience over breakfast. .@juliewoodsmoss kicks off #GACS16 by giving analysts a feel for VR in action in the world of #F1 pic.twitter.com/ZIFWfUtQFm — Tata Communications (@tata_comm) July 13, 2016 CEO and Managing Director Vinod Kumar then formally opened the summit, introducing the theme of the day and...

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On July 13th, we invited analysts from around the world to join our annual Global Analyst Summit at Coworth Park in Ascot, UK.

The summit gave us an opportunity to connect with the analysts, and outline our strategy for the coming year.

Our CMO Julie Woods-Moss started the day with an immersive VR experience over breakfast.

CEO and Managing Director Vinod Kumar then formally opened the summit, introducing the theme of the day and giving an update on our activities over the past year.

Afterwards Genius Wong, President, Global Network, Cloud and Data Centre Services, explained how we’re enabling the platform economy through networks and the cloud.

 

Afterwards, Anthony Bartolo, President of Mobility & Collaboration, explained the potential of UCC.

Rounding off the morning, Chief Strategy Officer Tri Pham presented on Tata Communications’ internal culture of curiosity and innovation, as well as our strategic priorities.

After lunch, the programme continued with breakout sessions.

Sumeet Walia President, Global Enterprise Services, gave the summit an update on our enterprise customers, with help from Gagan Pabla from our partner Cisco.

Next up Genius Wong, who gave an update on the backbone of our business: the network.

 

Meanwhile, Rangu Salgame, Chief Executive Officer, Growth Ventures and Service Provider Group, explained the scale and depth of our service provider business.

Afterwards, there was an update on our UCC offering from Peter Quinlan, VP, Unified Communications and Collaboration Product Management.

In the first session following the afternoon coffee-break, Julie Woods-Moss illustrated the qualities needed to partner with next-generation companies with the help of musical accompaniment.

She ended her session with another VR experience.

At the same time, Brian Morris, VP and GM of Global Media & Entertainment Services, explained how our media ecosystem helps content owners and broadcasters get their content from viewfinder to viewer.

Srinivasan CR, VP, Global Product Management, Data Centre Services, then explained how we are helping enterprises drive digital transformation by enabling cloud adoption, as well as helping them to manage security threats.

In the penultimate breakout session, Anthony Bartolo explained how our network enables mobility around the world.

The final breakout session of the afternoon saw Chief Operations Officer John Hayduk discuss how we service our customers.

After a day full of interesting discussion and collaboration between all of the attendees, Vinod Kumar closed the summit by thanking everyone for their participation.

After the summit ended, there was relaxation, reflection about the events of the day, and positive feedback from everyone involved.

See you next year!

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Ma, I coulda been a surgeon! https://www.tatacommunications.com/blog/2016/07/ma-i-coulda-been-a-surgeon/ https://www.tatacommunications.com/blog/2016/07/ma-i-coulda-been-a-surgeon/#comments Wed, 27 Jul 2016 01:01:15 +0000 http://tatacommunications-newworld.com/?p=3406 I remember when I was a child that I had all the usual dreams about being an astronaut, a cowboy or a fighter pilot, classic boyhood stuff. Those dreams are about us exploring identity as much as about setting our sights on a career goal and as I grew I settled on something a little more realistic. In my youth I seriously considered becoming a doctor.  I found – and still find – medicine fascinating. There is something inherently appealing in understanding how we connect together internally, in understanding the network of veins, arteries, nerves and bones that make us...

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I remember when I was a child that I had all the usual dreams about being an astronaut, a cowboy or a fighter pilot, classic boyhood stuff. Those dreams are about us exploring identity as much as about setting our sights on a career goal and as I grew I settled on something a little more realistic.

In my youth I seriously considered becoming a doctor.  I found – and still find – medicine fascinating. There is something inherently appealing in understanding how we connect together internally, in understanding the network of veins, arteries, nerves and bones that make us function.  I have several doctors in my family, who have spent years working to save and improve lives, and I considered following suit.

However, as I moved into my late teens, I discovered my long term passion lay not in the human network but in the networks enabled by technology. This started because I began to see how medics were using technology to help patients, tracking symptoms and information that meant they could diagnose with accuracy and treat with efficiency.

I’ve spent most of my career focused on communications networks and now, with the Internet playing such a dominant role in every aspect of life, I indulge my fascination for medicine by exploring how communications and medicine come together. That encompasses everything from sites like webMD that make medical knowledge available to the man in the street to the radical transformation of the health insurance infrastructure in the US with Obamacare. Another wonderful example is the growth in brain computing interfaces which have the potential to help paraplegics walk.

So while medicine was an early but abandoned interest, I do have a confession to make. It appears that I may not have entirely grown out of my boyhood passions. In a dream world I would be a polo professional, competing at the highest levels and indulging my love of the sport and riding to the max. I am fortunate enough to be able to play polo and it is the most energising and relaxing way I know to pass my time. While I suspect my opportunity to go professional may have passed, perhaps one day I’ll get to be a somewhat overqualified stable boy. I suspect even then I’d be looking for ways to connect.

How do you passions change the way you view the world? Let us know in the comments below

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Introducing the Moonwalk Hackathon https://www.tatacommunications.com/blog/2016/07/introducing-the-moonwalk-hackathon/ Wed, 06 Jul 2016 11:42:46 +0000 http://tatacommunications-newworld.com/?p=3373 In my last blog I talked a little about what we call “Moonwalks”, and how they help us evolve innovative ideas that are shared across all our employees.  In the coming days, our 2016 CEO Summit will, no doubt, unearth some new topics for a Moonwalk. These topics will be decided by a vote of over 80 senior executives attending our UK-based event on the 11th/12th July. Our guests are coming from all over the world and represent all manner of business enterprises. This diversity is so important – for in my view, diversity is the catalyst for real innovation.  These CEOs will spend 24 hours learning about...

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In my last blog I talked a little about what we call “Moonwalks”, and how they help us evolve innovative ideas that are shared across all our employees. 

In the coming days, our 2016 CEO Summit will, no doubt, unearth some new topics for a Moonwalk. These topics will be decided by a vote of over 80 senior executives attending our UK-based event on the 11th/12th July. Our guests are coming from all over the world and represent all manner of business enterprises. This diversity is so important – for in my view, diversity is the catalyst for real innovation. 

These CEOs will spend 24 hours learning about Artificial Intelligence from global thought leaders. They will explore how it can be deployed to make their businesses more successful and discuss their responsibilities to ensure harmony between man and smart machine to ensure responsible and empathetic adoption.

At the end of this event, the delegates will split into teams to form a Hackathon designed to create an intelligent machine that will generate lasting value for their business while guarding against a negative impact on work and workforces.  The very best of those ideas will be the topic of our next Moonwalks at Tata Communications. 

Personally, I am thrilled at prospect of being at the start of something completely new, that may well bring new value our business, to our client’s business and to the global community at large.  And to be able to experiment with such a hugely topical theme.

The world’s media is full of stories about advances in AI from driverless cars to unbeatable champions at chess and Go. And just a couple of weeks ago the UK magazine ‘The New Scientist’ lead with a front cover which read: “When machines take over.” 

This acceleration in AI is the result of rapid advances in writing AI algorithms coupled with applied neuroscience and the micro-tech required to create elegant robotics. And AI’s key enabler? The billions of bits of data that have been accumulated over the lifetime of the Internet and that continue to be gathered exponentially. This is where Tata Communications has the right to play in the AI game – our scale and global connectivity, cloud services and robust security. 

At Tata Communications, we create the partnerships and provide the platform on which those partnerships can truly flourish.

For live updates from our CEO Summit, follow #CEO16 on Twitter.

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How I do it: innovation https://www.tatacommunications.com/blog/2016/07/how-i-do-it-innovation/ Mon, 04 Jul 2016 07:38:12 +0000 http://tatacommunications-newworld.com/?p=3367 If you’ve read any of my blog posts before you’ll know that one of the things I am passionate about and spend a great deal of time thinking about is innovation. We’re recognised for the quality of our innovation, and our collective determination to foster and encourage real creative thought at Tata Communications. We’ve launched initiatives and competitions, and we regularly look outside our own organisation for inspiration. And that’s got me thinking. To my mind the most important element in kindling innovation is creating a culture of curiosity. That curiosity, or passion for learning, is not something we can...

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If you’ve read any of my blog posts before you’ll know that one of the things I am passionate about and spend a great deal of time thinking about is innovation. We’re recognised for the quality of our innovation, and our collective determination to foster and encourage real creative thought at Tata Communications. We’ve launched initiatives and competitions, and we regularly look outside our own organisation for inspiration.

And that’s got me thinking. To my mind the most important element in kindling innovation is creating a culture of curiosity. That curiosity, or passion for learning, is not something we can force. It comes from an endemic need to challenge the norms and to explore the unknown. You can prompt innovation with an initiative but to sustain a culture of innovation you first need to subtly establish a culture of curiosity.

That’s a risky thing to many businesses because if you are going to truly allow your teams to be curious then you also have to accept that much of the time that curiosity may lead to dead ends. And that’s ok. For innovation to flourish there have to be failures along the way, and those missteps, while sometimes seeming fatal in themselves, often lead to real invention in the end.  But without doubt, every pursuit that stems from curiosity, creates new synapses in the brain and emboldens the soul to be adventurous.

Sustaining that culture is a challenge in itself – after all you cannot achieve spontaneous thinking with process and regulation. Big business tends to find a method of working that suits it at a particular point in time and then stick to it for the long-term, forgetting that the world moves on and that nowadays the world moves at a startling pace. Business leaders need to be prepared to break the practices that seem to work and allow for a more entrepreneurial, risk taking approach to the day to day. Only then can they be said to be encouraging curiosity and innovation.

We’ve been focusing on creating that culture here for some time, with initiatives such as our Moonwalks initiative. Moonwalks are an exciting way we are exploring (and I use the word ‘explore’ deliberately) to find a way to kindle the spirit of learning and to instigate curiosity throughout the organisation. The idea of Moonwalks is simple: we pick a set of topics in areas where there is a lot of change taking place, where technology and business models are rapidly evolving and where there’s an opportunity for industries to be created or disrupted. Then we identify a group of people within the company to put their brains together and explore what’s happening in the topic and produce a report for the organisation. The idea of Moonwalks is to make us curious as an organisation, to identify areas of interest, to learn about it through a creative process, to share the findings with the organisation – all 8,000 of us.

The goal here is to create a framework that reminds us of the importance of innovation while offering our teams the freedom to be curious and challenge themselves. It is similar to the approach we’ve taken in conjunction with Formula One Management and the Mercedes AMG Petronas Formula One™ team to create a series of technology challenges under the banner of the F1® Connectivity Innovation Prize. For this year’s competition, we are asking fans worldwide to harness their technical know-how and passion for F1® racing to see how virtual and augmented reality technologies could take fan engagement and teamwork in the sport to the next level.

So how do I personally keep my passion for innovation alive? For me inspiration comes from the teams around me and the clients we work with. Formula 1® is just one example of an organisation using collaboration, connectivity, data and passion to deliver the unexpected to their own customers and partners. When you have people like that in your world, how can you help but be curious?

How do you continue to innovate? Leave your comments below. 

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

 

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The future of sustainability: CSR in the age of technology, part 2 https://www.tatacommunications.com/blog/2016/06/the-future-of-sustainability-csr-in-the-age-of-technology-part-2/ https://www.tatacommunications.com/blog/2016/06/the-future-of-sustainability-csr-in-the-age-of-technology-part-2/#comments Mon, 20 Jun 2016 01:30:41 +0000 http://tatacommunications-newworld.com/?p=3338 In the first part of this blog, I discussed the importance of considering sustainability in our hyper connected world.  But the big question is: what will it take businesses to rise up to the occasion? The business sector has been steadily gaining importance in the development space. The prominence has also led to increased expectations. To me, this is not surprising, it’s been in the making for a long time. Consider this – in 2000, Sara Anderson and John Cavanagh found that of the 100 largest economies in the world, 51 were global corporations and only 49 were countries. According...

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In the first part of this blog, I discussed the importance of considering sustainability in our hyper connected world.  But the big question is: what will it take businesses to rise up to the occasion?

The business sector has been steadily gaining importance in the development space. The prominence has also led to increased expectations. To me, this is not surprising, it’s been in the making for a long time. Consider this – in 2000, Sara Anderson and John Cavanagh found that of the 100 largest economies in the world, 51 were global corporations and only 49 were countries. According to a Skoll Foundation article, Finland’s budget was about €40 billion, 20 percent less than Nokia’s annual sales in 2007. In 2012, D. Steven White, an economic analyst listed the top 175 economic institutions using GDP for nations and revenues for corporations. Not surprisingly, 63% were corporations and 37% were nations.

Drawing on my experience in Antarctica and the long stint in the development sector, I feel it will require major rethinking on part of the corporate sector to honour the expectations and responsibilities that societies have placed on them. This new approach includes:

  • Bold, relevant and candid leadership that is ready to explore, is tolerant of failures and willing to invest in the best technology to achieve results.
  • Ability to collaborate and co-create. There is a world of possibilities beyond competition.
  • Willingness to take a few steps back every now and then and listen to the silence for it is in the silent corners of the world that the services are most needed.
  • Connecting the dots. Sustainability is simple and has a pattern. We all belong to that pattern. The pattern does not belong to us.

At Tata Communications, we are contributing to the Global Goals through a focused sustainability and CSR program. Information & Communications Technology has been recognised by the UN as a “means of implementation” for all the 17 Global Sustainable Development Goals (SDGs). Therefore, by adopting a human centred approach, we are striving to create ‘Connected Societies’ by harnessing our expertise in digital enablement and by focusing specifically in the areas of healthcare, education and employability.

I firmly believe that businesses have the potential to address the fundamental concerns of the society and improve the quality of life of the communities. Businesses give hope… and hope is a wonderful thing!

How do you see businesses shaping sustainability efforts in the future? Let us know in the comments below.

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Countdown to Baku: connecting the Azerbaijan Grand Prix to the world https://www.tatacommunications.com/blog/2016/06/countdown-to-baku-connecting-azerbaijan-f1-to-the-world/ Wed, 15 Jun 2016 01:15:08 +0000 http://tatacommunications-newworld.com/?p=3331 This weekend will see a new kid on the block – or in the F1 racing calendar – as the brand new Baku City Circuit makes its debut for the 2016 Grand Prix of Europe. FIA Formula One race director, Charlie Whiting, expects the new venue to produce a fascinating race, thanks to an eclectic combination of the city’s Old Town with its narrow turns, and the superfast main straight on the scenic seaside boulevard. For the drivers looking to clinch a podium spot in this inaugural race, Baku’s street circuit is similar to Singapore’s – just a lot faster;...

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This weekend will see a new kid on the block – or in the F1 racing calendar – as the brand new Baku City Circuit makes its debut for the 2016 Grand Prix of Europe.

FIA Formula One race director, Charlie Whiting, expects the new venue to produce a fascinating race, thanks to an eclectic combination of the city’s Old Town with its narrow turns, and the superfast main straight on the scenic seaside boulevard. For the drivers looking to clinch a podium spot in this inaugural race, Baku’s street circuit is similar to Singapore’s – just a lot faster; possibly the fastest street circuit of the calendar.

For months ahead of each Grand Prix, our technical experts work closely with our thousands of carrier partners globally to enable us to connect the so-called last mile – the distance from the closest Tata Global Network point-of-presence (PoP) to each race circuit. They spend more than 140 days out of the country each year, travelling to a new race location every couple of weeks to link another Grand Prix to this last mile and our global superfast network – and doing more than 120 hours of network testing per race

Connectivity through mud volcanoes and salt lakes

When it comes to delivering the action from trackside to living rooms, Baku poses a few challenges not found at the more established F1 locations

Despite Azerbaijan’s fast growing oil and natural gas industry that relies on global connectivity, many of the networks other nations take for granted simply haven’t been built yet. Furthermore, the country’s networks are at present equipped with limited bandwidth, with only a fraction of the several terabytes of capacity that would be commonplace in more established economies.

This is compounded by the remote location of Azerbaijan: by the Caspian Sea, surrounded by mud volcanoes and salt lakes. For races at Silverstone, data has to travel just 75 miles over our partner’s terrestrial network before it reaches Tata Communications’ PoP in London. But in Baku, data needs to travel well in excess of 2,000 miles to reach our Frankfurt PoP.

The further that data needs to travel before reaching a PoP, the harder it can be to ensure that external factors won’t impact the physical fibre that our superfast connectivity relies on. That is why our technical team in Baku works closely with our partners, checking that there won’t be any issues on this 2,000-mile stretch, and to ensure a glitch-free race for fans.

The clock’s ticking…

As the first F1 practice session gets underway in Baku City Circuit, our team will have already been in the city for almost two weeks, testing and monitoring the connectivity, so that everything is ready a full week before this Sunday’s Grand Prix.

Our team knows what is at stake: a race has never been, and cannot ever be, delayed due to connectivity issues. The clock is always ticking, and unlike with most other IT and network roll-outs, there is simply no room for error. Yet, in the same way as we are able to take F1 to any location in the world, and deliver the action from the racetrack to people’s living rooms, we excel in enabling businesses to break new ground and expand into new geographies.

That is why we like to say that if we can do it for F1, we can do it for anyone. Nowhere is this truer than in Baku.

What challenges and opportunities do you see in the next generation of sports broadcasting? Let us know in the comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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How important CSR is in the age of technology (Part 1) https://www.tatacommunications.com/blog/2016/06/how-important-csr-is-in-the-age-of-technology-part-1/ https://www.tatacommunications.com/blog/2016/06/how-important-csr-is-in-the-age-of-technology-part-1/#comments Mon, 13 Jun 2016 01:02:41 +0000 http://tatacommunications-newworld.com/?p=3315 In 2012, I was lucky enough to accompany Robert Swan to Antarctica – the windiest, driest and coldest place on earth – as part of the International Antarctic Expedition (IAE). We were 72 people from diverse fields and dozens of different countries. The purpose was to witness first-hand the impact of human actions on the fragile ecosystem of Antarctica. The barrenness of landscape and severity of the weather contrasted with the liveliness of the penguins and seals. I was awestruck. It made me consider the importance of our own actions in safeguarding the fragile world that we inhabit. When I...

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In 2012, I was lucky enough to accompany Robert Swan to Antarctica – the windiest, driest and coldest place on earth – as part of the International Antarctic Expedition (IAE). We were 72 people from diverse fields and dozens of different countries. The purpose was to witness first-hand the impact of human actions on the fragile ecosystem of Antarctica.

The barrenness of landscape and severity of the weather contrasted with the liveliness of the penguins and seals. I was awestruck. It made me consider the importance of our own actions in safeguarding the fragile world that we inhabit.

When I look at our lives, I am amazed at how much the world has changed in the last decade or so. We work faster, travel faster, shop faster, communicate faster, design faster, build and farm faster. What is enabling this new normal is information technology, and it is here to stay.

Rapidly growing interconnectivity and the Internet of Things is creating a world which is more ‘connected’ than ever before. Real-time, mobility, ease, speed and efficiency are some of the words that define our existence. The question is whether the growth and use of information technology continue to improve the lives of people and the planet. In short, how can it help us create a more sustainable present and future? How can this hyper-connectivity improve the life chances of the most vulnerable, whilst balancing the interest of people, planet, and profit?

This may look overwhelming and can lead to action paralysis. But seen from another perspective, it is an unprecedented opportunity to create a better world.

Sustainable development is no longer just ‘a nice thing to talk about’. It is what will ensure the well-being of the future generation. 2015 was a great year for sustainability. It witnessed two landmark global agreements – firstly the adoption of the 17 Sustainable Development Goals (SDGs), and secondly the adoption of the Paris Agreement for climate action.

It is interesting to note that the business sector was at the forefront of the deliberations on both the SDGs and the Paris Agreement, and significantly influenced the two.  It is not surprising that when the United Nations Secretary-General Ban Ki-moon spoke at the Global Economic Forum in Davos in January 2016, he called on the business community to help achieve the SDGs and use its enormous power to create decent jobs, enhance access to education, unlock energy solutions and end discrimination.

How the world of business can work to deliver on these goals is a major challenge, and one that I will address in the second part of my blog. Keep an eye out for it in the coming weeks.

How do you see communications technology shaping sustainability actions? Let us know in the comments below. 

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Partner enablement: why don’t you seize the opportunity? https://www.tatacommunications.com/blog/2016/05/partner-enablement-why-dont-you-seize-the-opportunity/ Mon, 09 May 2016 13:54:07 +0000 http://tatacommunications-newworld.com/?p=3267 Whenever I meet with industry leaders, more and more I’m hearing partner enablement discussed as the defining strategy for the future of wholesale. The carrier industry has been affected by the fast transformation of our business model. It seems to me that the industry has found a model that leverage their strengths. We are now refocusing our businesses around directly supporting partner success. Moving away from A to B connectivity and selling voice minutes to a more complex business model means committing to a new approach. We need to invest time and effort in making partner enablement more than a...

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Whenever I meet with industry leaders, more and more I’m hearing partner enablement discussed as the defining strategy for the future of wholesale.

The carrier industry has been affected by the fast transformation of our business model. It seems to me that the industry has found a model that leverage their strengths. We are now refocusing our businesses around directly supporting partner success.

Moving away from A to B connectivity and selling voice minutes to a more complex business model means committing to a new approach. We need to invest time and effort in making partner enablement more than a concept in the carrier industry. It is worth the effort as it can create a more stable and healthy business.

Everyone wants to do it but the question is how?

  • Understand the Whole Value Chain – From wholesale carrier to service provider to enterprise and end users, we need to have greater visibility and understanding of what success looks like end-to-end. See where you can add value. This means understanding consumer behaviour and what really matters to them
  • Leverage Consumer and Enterprise Solutions – The carrier arms of integrated service provider can leverage their consumer and enterprise businesses and turn existing services into wholesale solutions. Video and Over-the-Top (OTT) platforms can be redeveloped into white-label offerings for other service providers. Unified Communications and other enterprise solutions can be packaged for resale in new markets where partners have existing customer relationships
  • From Production Design-to-Cash Cycle – Become a proactive element of the production cycle of your client. We can capture new revenue from selling a wider range of services while also growing with partners that win more business
  • Add New Talent – Bring new people that have experience serving the entire value chain. Look for new skills sets when building teams. There’s a whole new level of customer nurturing that needs to take place with different types of talent incorporated into the business
  • Multiply Training – Your people need to understand partner business models, which is a lot different than sitting across from a partner at a bilateral table. Carriers need to invest in training staff to broaden their scope

Partner enablement leads to sustainable revenue with increased customer satisfaction and stickiness. We can offer long-term support that help our partners to manage change, adapt and grow in a fast-moving market.

It could be a return to more stability in our business. How each carrier executes on its partner enablement strategy will create new competition and an even more dynamic market in the future.

Now: are you ready to seize this opportunity?

What else should be considered when developing partner enablement? Let a comment below.

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Changing the game in live sports broadcasting with a ‘True Live’ OTT experience https://www.tatacommunications.com/blog/2016/05/changing-the-game-in-live-sports-broadcasting-with-a-true-live-ott-experience/ Thu, 05 May 2016 08:00:43 +0000 http://tatacommunications-newworld.com/?p=3171 To maximise the experience of live sports on television, there needs to be a sense of being part of what is unfolding before you. A feeling that somehow you’re cheering along with the crowds on the racetrack grandstand or sitting pitch side in a soccer stadium taking in every play. With the anticipation, adrenaline and rush of the live action, you don’t want to miss a beat when watching a live sports events. I know I don’t. The Rio Olympics will be a good test of how far television and broadcasting of live sports events has come. It will certainly...

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To maximise the experience of live sports on television, there needs to be a sense of being part of what is unfolding before you. A feeling that somehow you’re cheering along with the crowds on the racetrack grandstand or sitting pitch side in a soccer stadium taking in every play. With the anticipation, adrenaline and rush of the live action, you don’t want to miss a beat when watching a live sports events. I know I don’t.

The Rio Olympics will be a good test of how far television and broadcasting of live sports events has come. It will certainly fuel the imagination of the audience and they’ll want to be taken on a collective journey. However, this collective journey can only truly happen if we’re all watching the same content at the same time, and able to share our experiences in real time.

As viewers we’re increasingly watching live sport on different devices with content being delivered OTT to our various screens at different moments during live sports broadcasts. Messi scores a goal or Hamilton crosses the finish line, but it hasn’t happened on your screen yet. This lack of synchronisation and delay between screens has been a major problem that OTT platforms have not been built to handle.

There’s nothing worse than watching a live event, such as a soccer match on a mobile device, and receiving a message from a friend informing you of a goal seconds or even minutes before it happens on your screen!  This breaks many of the promises made around the second screen, including social TV, leaving us with a situation where viewers turn off social media and apps to avoid “spoiling” live TV experiences. If we move the scenario out of the living room the problem is amplified. There’s no longer control over the connections and devices others have in close proximity, so it becomes impossible to prevent spoilers from happening – other than through sheer luck! “Goal!!!” “What goal???” We call this the “bar problem.” The shared experience is completely lost.

Through Net Insight’s Sye solution we’ve solved the delay and synchronisation issues, which makes true live OTT possible. We harmonise live television. For sports, one of the most lucrative television and advertising vehicles, this is a tremendous opportunity both in terms of enhancing audience engagement and monetising content in new, exciting and innovative ways.

Imagine watching motor racing on a tablet and choosing your favourite driver. You can then follow the driver’s helmet cam, chatting with your friends, in real time, about the race through Social TV apps, receive personalised and targeted advertising offers from car sponsors, while also having a view of the live action on your linear TV in complete synchronicity. Now that would be something.

In the age of OTT and multiscreen television, it’s time to revive and revitalise live television sporting experiences. This can only be achieved, however, if all TV, OTT and linear, is harmonised and synchronised across all screens. This will be game changing and disrupt the notion of watching live sports events forever.

What possibilities – and challenges – do you foresee with the future of ‘True Live’ sport? Let us know in the comments below.  

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Customer service in the fast lane https://www.tatacommunications.com/blog/2016/04/customer-service-on-the-fast-lane/ Wed, 27 Apr 2016 01:00:52 +0000 http://tatacommunications-newworld.com/?p=3136 In my role as the director of customer service and operations for our F1® business, one question I’m asked over and over is, ‘how do you do it – how do you manage IT and connectivity in an environment like F1® racing?’ It’s a very valid question. Bringing superfast, reliable connectivity and IT services to locations as diverse as the hills of São Paulo and the streets of Singapore, and ensuring that every two weeks millions of F1® fans around the world are able to enjoy a brilliant, glitch-free racing experience, no matter what – is no mean feat. In...

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In my role as the director of customer service and operations for our F1® business, one question I’m asked over and over is, ‘how do you do it – how do you manage IT and connectivity in an environment like F1® racing?’ It’s a very valid question. Bringing superfast, reliable connectivity and IT services to locations as diverse as the hills of São Paulo and the streets of Singapore, and ensuring that every two weeks millions of F1® fans around the world are able to enjoy a brilliant, glitch-free racing experience, no matter what – is no mean feat.

In this hugely challenging environment, we are always thinking ahead. In a few days, when Lewis Hamilton and Sebastian Vettel make their preparations for the Russian Grand Prix, we are working behind the scenes not only to ensure that the technology set-up in Sochi is ready for the race, but also to prepare connectivity and IT for the next Grand Prix in Barcelona. Formula One Management, fans, sponsors, broadcasters and the entire F1® ecosystem count on us – there is simply no room for error.

Ahead of each Grand Prix our team of service managers and engineers sets up and connects the circuit to our global superfast network – the equivalent of changing a tyre in under four seconds. We respond instantly to requests and issues in this demanding, fast-paced environment, and our team onsite at a Grand Prix is always backed up by remote support teams spread across the globe operating out of different time zones. The key to success is to seamless collaboration. We need to integrate completely as a team, and with our customers in F1®, including Formula One Management, the Mercedes AMG Petronas F1® team, Chello and our other broadcast partners, so our thoughts are in line with their thoughts, their demands become our deliverables and their perception becomes our reality.

Unlike with most other IT projects, during a Grand Prix we are living with our customers. They are not at the end of the phone – they are in the next room or in the next garage. If issues arise in F1®, there is no such thing as a four-hour fix. The Mercedes team relies on us to deliver their race-critical data back to the factory in the UK and back to the car during a blink-and-you’ll-miss-it pit stop, not the next day. The same applies to live timing data. Formula One Management needs to be able to send this vital data to the remote operations centre in Biggin Hill in real-time – it can’t be delayed by seconds, let alone minutes.

Given the critical role of connectivity in the sport today, I think that it is apt to refer to ourselves as the Tata Pit Crew. In the same way as Lewis Hamilton would be lost without his pit crew, no Grand Prix could go ahead without connectivity provided by us.  To maintain our laser sharp focus on excellent service delivery in F1®, we created a mission statement for our team: “In F1® it is the Pit Crew that wins the race, they keep the car on the track for as long as possible, when the car has to go into the pit, everyone is ready, everyone knows their role, everyone is accountable and they are a slick, professional team. Time is everything!”

As our fifth season in F1® is in full swing, it’s clear that this statement has become a way of life for everyone involved. Our pit crew has delivered time after time. Not only that, this same ethos has been embraced by other customer service teams at Tata Communications too. The last four years in F1® have offered us the unique opportunity to re-examine how we work together as a team through processes that take customer service to a whole new level. By approaching all our customer projects with a laser focus on execution, we’ve been able to boost customer satisfaction across our business. Going the extra mile doesn’t even come close to describing it. More than an SLA, it’s a state of mind — constantly checking that we are doing everything within our power to help our customers. No opportunity or problem is too big or too small for us. Whatever it takes, is what we do.

What examples of great customer service have you encountered? Let us know in the comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Live sports: from stadium to smartphone without losing a second https://www.tatacommunications.com/blog/2016/04/live-sports-from-stadium-to-smartphone-without-losing-a-second/ Mon, 25 Apr 2016 00:00:43 +0000 http://tatacommunications-newworld.com/?p=3152 Broadcasters worldwide are exploring new ways to bring sports fans closer to the action. Delivering sports events to people in a way that is convenient to them and with an increased level of social engagement is key as viewers’ expectations are rising. Events are now being watched live on multiple devices, from TVs to tablets and smartphones, at home and on the go. Two examples from very different sporting disciplines – F1 and rugby – show how fibre and the cloud are enabling broadcasters to create more action-packed, immersive experiences for fans than ever before. IT infrastructure for the fast lane...

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Broadcasters worldwide are exploring new ways to bring sports fans closer to the action. Delivering sports events to people in a way that is convenient to them and with an increased level of social engagement is key as viewers’ expectations are rising. Events are now being watched live on multiple devices, from TVs to tablets and smartphones, at home and on the go. Two examples from very different sporting disciplines – F1 and rugby – show how fibre and the cloud are enabling broadcasters to create more action-packed, immersive experiences for fans than ever before.

IT infrastructure for the fast lane

Since we started working with Formula One Management as Official Connectivity Provider, connectivity at the track has been boosted by tenfold from 100Mbps to a minimum of 1 Gbps today. Our global fibre network plays a central role in Formula One Management’s broadcasting centre, a 130-tonne structure built onsite at each Grand Prix location. That is why Formula One Management is able to handle many of its broadcast operations remotely in the same way as at trackside.

For example, using a reverse data path, Formula One Management controls some of the robotic trackside cameras remotely from its technical HQ in Biggin Hill, UK. The team also listens to and edits the radio messages between drivers and their teams, and shares them with TV broadcasters globally.

To showcase the capabilities of broadcasting over fibre, we undertook a trial with Formula One Management at the 2014 Singapore Grand Prix practice session, delivering live footage in 4K quality over the network to Biggin Hill. That is a distance of over 10,000 kilometres and multiple time zones. The critical factor here is fibre connectivity, enabling the seamless delivery and management of content worldwide in ways that is just not possible via satellite link.

Another technology innovation that has been trialled by us and Formula One Management is live OTT content delivery – arguably the biggest revenue generation opportunity that the media industry has seen in years.

Traditional OTT content delivery results in a lag of up to several minutes between the live TV broadcast and the online feed of an F1 race viewed on a tablet or smartphone, for example. This prevents real-time social media interaction between viewers. So, a person watching the action on TV can see a crucial overtake first and tweet about it, potentially ruining the race experience for those watching the race on a tablet. The technical capability now exists, enabled by our Media Ecosystem, to allow F1 broadcasters to deliver live OTT content globally, in complete sync across smartphones, tablets and TVs, so that live Grands Prix can be made a truly real-time, social TV experience. We tested this technology in action in Singapore, delivering a live app video feed to Formula One Management’s team in Biggin Hill – with no time lag between the live broadcast and the footage viewed on the app.

Connectivity throughout hemispheres

Another example where fibre is making a huge difference is rugby.

When the best teams from the Northern and Southern hemispheres – including European champions RC Toulon and New Zealand’s Highlanders, led by World Rugby Player of the Year Dan Carter – battled it out on the pitch in February in France and Hong Kong, millions of viewers tuned in from all over the world.

To ensure a seamless viewing experience for rugby fans worldwide, Tata Communications acted as the Official Broadcast Partner, harnessing our fibre network and sports broadcasting expertise to bring these historic matches to people’s living rooms.  With around 20 million rugby fans across 100 countries tuning in for the games, there was no room for error.

We distributed the video feeds of the three matches live in high-definition to broadcasters, using our cloud-based Video Connect service, underpinned by our global fibre network. This platform enabled broadcasters to deliver live video feeds from anywhere in the world in a way that fans didn’t miss a millisecond of the action.

These examples demonstrate how fans’ expectations for sports content – available live, globally, across different channels and devices, and supplemented by a range of data, insights, images and video feeds – is creating new opportunities for the industry to innovate. And, this is just the start. With new technologies on the horizon such as virtual reality, more and more sports organisations and broadcasters will be turning to superfast fibre and the cloud to be able to create more immersive and adrenaline-filled fan experiences than ever before.

Brian will be attending this year’s TVConnect in London, where he will be joining a panel discussion on ‘Blowing Up the Value Chain – Redefining Relationships for a Content Everywhere Environment’

In the meantime, how do you see the landscape of live content delivery changing over the next ten years? Leave a comment below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Happy Birthday Twitter: 10 years in 140 characters https://www.tatacommunications.com/blog/2016/03/3091/ Sun, 20 Mar 2016 23:01:17 +0000 http://tatacommunications-newworld.com/?p=3091 Happy Birthday!  Today marks the 10th anniversary of Twitter – arguably, the world’s favourite microblogging platform with 320m active users. Despite some recent difficulties, Twitter has had a fundamental impact on the way we take in news and live our lives. With its mission statement: ‘To give everyone the power to create and share ideas and information instantly, without barriers,’ Twitter is one of the pioneers of the modern media landscape, having a truly disruptive influence on the way content and news is distributed, shared and consumed. In this post, I’ll look back at some of the most defining moments...

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Happy Birthday!  Today marks the 10th anniversary of Twitter – arguably, the world’s favourite microblogging platform with 320m active users. Despite some recent difficulties, Twitter has had a fundamental impact on the way we take in news and live our lives.

With its mission statement: ‘To give everyone the power to create and share ideas and information instantly, without barriers,’ Twitter is one of the pioneers of the modern media landscape, having a truly disruptive influence on the way content and news is distributed, shared and consumed.

In this post, I’ll look back at some of the most defining moments Twitter has given us over the past decade.

March 2006 – The adventure begins

Twitter co-founder Jack Dorsey sent the first ever tweet on 21st March 2006. On 15th July the same year, Dorsey officially launched the complete platform, built with the help of developer Florian Weber, along with co-founders Noah Glass, Biz Stone and Evan Williams.

January 2009 – Miracle on the Hudson

On 15th January 2009, US Airways Flight 1549 piloted by the later-world famous pilot Captain “Sully” Sullenberger made an unpowered emergency water landing in the Hudson River after multiple bird strikes caused both jet engines to fail. Twitter was the first to the emergency scene on this day, and Jānis Krūms’ twitpic of the plane floating on the river while passengers were evacuated became one of the most trending photos on record.

It was a significant moment which hallmarked a new era when breaking news was no longer the privilege of the news media. Twitter had indeed given people the power to create and share information as per its mission statement.

January 2011 – #ArabSpring


As well as the spread of information, one of Twitter’s most impactful contributions to the modern world is the spread of ideas. In December 2010, popular protests in Tunisia and Algeria became the first of what was to become widespread political dissidence throughout the Arab world. In this truly 21st Century revolution, social media played a key role in the spread of revolutionary feeling and also the organisation of protests, as copycat revolts broke out in Oman, Yemen, Egypt, Syria, Morocco and Libya.

Twitter’s contribution can be tracked through the hashtag #ArabSpring, which first appeared in January 2011as momentum in one of the largest popular movements of the modern era was gathering pace.

November 2012 – The President has spoken

It’s potentially fair to say that Barack Obama has helped Twitter’s cause as much as it has helped his. Obama was one of the pioneering politicians in tackling the big issues using microblogging and social media, with Twitter becoming a significant medium for the Democratic candidate during his victorious 2008 Presidential Election campaign.

So, in 2012 when Obama was re-elected for his second term of presidency, it was no surprise to see the two old friends back in action. Obama’s “four more years” tweet and photograph of his embrace with the First Lady Michelle Obama broke the most popular tweet record – racking up 749,255 retweets and 306,082 favourites.

May 2013 – Twitter retirements: #thankyousiralex

Manchester United is a global sports brand, and in no small part thanks to Sir Alex Ferguson, one of the most successful football clubs of all time. So, after a 27 year tenure as manager of the club, in true ‘Fergie time’ fashion, there was still time for one more twist.

As the UK’s top football media were no doubt sniffing around for an exclusive scoop on Sir Alex’s official retirement announcement, on 8th May 2013, @MUFCOfficial, since rebranded @MU_Spokesperson, called time on Fergie’s illustrious career in less than 50 characters.

March 2014 – Oscars selfie: express yourself

Ellen DeGeneres’ tweet is still the most shared of all time – with 3,336,919 retweets and 2,128,624 favourites. The way live events are reported and content from them is shared has evolved. We’re a far cry from the days when you had to wait for the front page of the newspaper the next day to find out who stole the show at the Oscars.

However, the infamous Oscars selfie of 2014 signalled the eagerness of modern celebrities to control the distribution of their own personal brand. Why wait for photos fresh from the red carpet to be live-blogged and posted online when you can take the winning shot yourselves and tweet it to the world.

The Twitterisation of the people, business and the world

Twitter has had a profound impact on how we expect to source news, share content and keep up-to-date with live events. It has not only democratised the way information is distributed – empowering anybody with a smartphone to beat the news media to the story – but it has also helped change the way brands, sports clubs and even politicians communicate with the world.

However, despite Twitter’s revolutionary impact, its future remains uncertain. To underline the point, #RIPtwitter recently trended on the network itself – ironically, after Buzzfeed reported on rumoured changes to the timeline algorithm designed to increase user engagement.

While a hardcore group of users login every day, new user growth has stalled and the platform has failed to gain the same traction with the wider public as Facebook.  This has meant that Twitter is failing to win the business of advertisers and its share price has subsequently fallen, while ad spend and investors flock to Facebook.

In response, changes for both users and advertisers have been introduced. The algorithm change mentioned in the Buzzfeed article means the ‘best’ tweets will appear at the top of timelines, rather than the most recent. A GIF button has also recently been added.

For advertisers, ‘like for like’ targeting which will see ads directed at users that have previously engaged with brands and auto-playing videos ads at the top of timelines have both recently been made available.

It remains to be seen whether these changes will be enough for Twitter to survive, as it faces the dilemma of retaining the aspects that users love and that made it incredibly innovative when launched, while evolving to fit new consumer tastes and stay relevant.

If not, we could see new and disruptive communications platforms come along and sweep away older incumbents – just as Twitter did ten years ago.

What do you think the future of Twitter is? Leave a comment below

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Women spurring innovation in Formula One https://www.tatacommunications.com/blog/2016/03/women-spurring-innovation-in-formula-one/ https://www.tatacommunications.com/blog/2016/03/women-spurring-innovation-in-formula-one/#comments Sun, 13 Mar 2016 23:01:03 +0000 http://tatacommunications-newworld.com/?p=3073 Unlike today, where coding and STEM are high on the agenda in education, when I was growing up I didn’t realise my current role was an option for me. Working with technology in Formula One wasn’t something I envisaged when studying at school in Northern Ireland or later at college in Liverpool, predominantly because technology wasn’t a common career path for women back then. But then things started to change. Around the time I was leaving university, the technology industry was growing rapidly, and I found my niche in IT service management. It suited me perfectly as it allowed me...

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Unlike today, where coding and STEM are high on the agenda in education, when I was growing up I didn’t realise my current role was an option for me. Working with technology in Formula One wasn’t something I envisaged when studying at school in Northern Ireland or later at college in Liverpool, predominantly because technology wasn’t a common career path for women back then.

But then things started to change. Around the time I was leaving university, the technology industry was growing rapidly, and I found my niche in IT service management. It suited me perfectly as it allowed me to combine my meticulous attention to detail and organisational skills with the often high pressured environment of enterprise IT service delivery. When I got the chance to join Tata Communications and work on the ground at Formula One, it was too good an opportunity to miss.

My day to day is very varied, and during race season I work with a small team of engineers to connect the circuit to Tata Communications’ global network. It’s what I’m used to now, but it actually means setting up the equivalent of an entire town’s network infrastructure in three days and – once the race is finished – dismantling it all in just three hours!

Formula One fans might not see the huge amount of work that goes on behind the scenes, but there really is no room for error. With millions of racing fans watching the action, any loss of network connectivity – even for a nanosecond – is simply not an option. I’m lucky to have a job in which no day is the same. It’s incredibly high-pressured and seeing the results first-hand is so rewarding.

The lack of female Formula One drivers always grabs the headlines, but actually there are a huge range of roles in the sport for women with different skills. It’s not just about engineering and technology, and it would be great to see more talent in the sport to satisfy the constant need for fresh ideas which drive Formula One forward.

I think the Formula One world would welcome more female talent, as it relies on a range of skills to innovate. By sharing more stories like mine, I hope we can open doors for women from different backgrounds into the world of Formula One too, and see more female engineers, technicians and even drivers in the sport.

How do you think the presence of women in Formula 1 can positively impact the sport? Leave a comment below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Surrounded by sports – part two https://www.tatacommunications.com/blog/2016/03/surrounded-by-sports-part-two/ Mon, 07 Mar 2016 00:01:52 +0000 http://tatacommunications-newworld.com/?p=3056 In my previous post, I discussed the enhanced focus on captivating an audience in today’s sport environment. While sports organisations, leaders and associated companies join the race to capture audience attention, the sentiment seems to be that the key lies in the use of innovative technologies, on and off the pitch. Coming to a stadium near you And these efforts aren’t exclusive to creating a phenomenal fan experience for those at home with the latest technology bringing them closer to the game; it extends to those already in the stadium. For example, Wembley stadium has started to deploy technologies inside...

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In my previous post, I discussed the enhanced focus on captivating an audience in today’s sport environment. While sports organisations, leaders and associated companies join the race to capture audience attention, the sentiment seems to be that the key lies in the use of innovative technologies, on and off the pitch.

Coming to a stadium near you

And these efforts aren’t exclusive to creating a phenomenal fan experience for those at home with the latest technology bringing them closer to the game; it extends to those already in the stadium. For example, Wembley stadium has started to deploy technologies inside the arena which will build on the overall experience for the viewer. During the FA Cup final in May, select groups in the boxes within the stadium were able to call up multi-angle plays on tablets, within a minute of it taking place on the pitch. Added extras such as access to contactless payments and ordering snacks from their mobiles meant that the control was put in their hands, the experience was completely tailored to what they needed, an experience crafted by them and not bound by bad timing, cues or a distorted view of the grounds.

In Germany, the Veltins-Arena is said to be an incredible display of mass-entertainment technology. The multi-purpose stadium sells itself as the ‘most modern venue in Europe’, and is home to a range of the latest technology. This includes a video cube, which floats in the centre circle, and presents images in high resolution to the audience at every corner of the arena, and electronic access control, that allows visitors to enter through electronic turnstiles, as well as the ability for visitors to pay with a Knapp card, a smart card which takes payments and replaces cash, cutting down the cues throughout the venue.

Harnessing social media to bring fans closer to the action

It’s not only about creating new fan experiences through futuristic VR technologies and state-of-the-art arenas. Sports organisations are also bringing their audiences closer to the action through initiatives like the F1 Connectivity Innovation Prize. It aims to not only spur technological advancement in the sport but also to engage with F1 enthusiasts and the technology community in a new way.

F1 teams are also increasingly harnessing social media platforms to create a sense of togetherness with their fans, and taking engagement to new heights. The Mercedes AMG Petronas F1 team – recently confirmed as the 2015 Constructors’ Championship winners – is a great example of this.

To celebrate Mercedes’ success, we worked with the team to invite fans to share their messages and pictures on Twitter and Facebook, which were shown on a high-definition social media display in the team’s garage. The huge displays that stretch the length of both sides of the garage at every Grand Prix, showed messages from fans the world over at the Austin Grand Prix, congratulating the team on their brilliant season.

The numbers speak for themselves: with 210 million mentions for the hashtag #wonmoretime, it is evident that Mercedes’ fans relished the opportunity to engage with the team in this way. And the team loved it too. Nico Rosberg summed up their feelings well, saying “Using this technology is a great way for everyone – drivers, team and fans – to celebrate the championship together. I’m very grateful for the enormous backing we get from our fans and I can’t get enough of the messages in the garage!”

Transforming sport as we know it

It’s evident that at the heart of many of these technologies is the ambition to elevate the fan experience, and what more and more companies are realising is that this often lends itself to a greater need for digital interaction between fans and their team.

While not all stadiums will have the resources to outfit themselves in incredible technology, the benefits of creating an environment – in the real world, virtual world or social media – to connect the individual and the team, the sport and the loyal fan base, should not be taken for granted.

The question is, which medium – and more specifically sports organisation – will be the first to truly crack these technologies and to transform their field as they know it? Who do you think it will be? Leave a comment below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Surrounded by sports – part one https://www.tatacommunications.com/blog/2016/02/surrounded-by-sports-part-one/ Mon, 29 Feb 2016 10:58:12 +0000 http://tatacommunications-newworld.com/?p=3041 Our abundant enthusiasm for sports is undeniable and continues to stand the test of time. But as the world of sports matures, sports disciplines worldwide are looking to new technologies to bring the competition closer to the fans than ever. With the start of the Formula 1 2016 season not far away, now is a good time to examine these developments in detail. The viewer experience The experience associated with sport is one that unites people and brings out unprecedented levels of passion. Whether it’s attending, playing or watching games, loyal followers are invested in it. Just like any form...

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Our abundant enthusiasm for sports is undeniable and continues to stand the test of time. But as the world of sports matures, sports disciplines worldwide are looking to new technologies to bring the competition closer to the fans than ever. With the start of the Formula 1 2016 season not far away, now is a good time to examine these developments in detail.

The viewer experience

The experience associated with sport is one that unites people and brings out unprecedented levels of passion. Whether it’s attending, playing or watching games, loyal followers are invested in it. Just like any form of entertainment, sports have had to evolve and grow with the desires of their loyal fans. If sports were played in the way they once were, the variations would be a far cry from what we see today, so it’s no surprise that as an industry it has continued to evolve. What’s interesting is that technology is spurring on many of the changes we’re seeing. Although it was once a case of sports themselves maturing in the way they are played as new resources became available, it’s now about the fans, and the role of technology to take over and change the fan experience.

Getting sport that people love delivered to fans in a way that is convenient to them and with an increased level of engagement is becoming more of a reality for many sporting mediums, and one that immediately comes to mind in the US is Major League Baseball. MLB.tv offers fans a more economical way of viewing all major league baseball games, direct from MLB and without the involvement of a separate broadcaster. It means that the games can be watched on whatever platform the user prefers, be it mobile, tablet, live or on-demand. Baseball is one sport that has worked out what its fans want, and created packages that give them no lack of platforms to engage with and keep updated.

Entering the virtual world

Like it or not, baseball, football and all kinds of sports are everywhere, and fans want to watch them, keep up-to-date or consume related content anytime, anywhere. While it’s generally accepted that fans will stream high-quality content from an array of devices, the newest innovations in enhancing fan experience are taking a few by surprise, in particular because a concept that was dreamed up decades ago is now coming to the fore. The passive sporting experience is no longer the only option for fans, as virtual reality starts to make waves in the world of sport.

An example of this was demonstrated by O2 last year for the Rugby World Cup — the company’s ‘Wear the Rose’ initiative was the first fully immersive 360-degree virtual reality sports experience. That might not mean much on the surface, but using the Oculus Rift virtual reality (VR) technology, the company allowed fans to immerse themselves in what was described as a multi-sensory takeover and feel part of the England Rugby team, even allowing fans to appear as though they are training with the team. It took the idea of bringing fans closer to the action to a whole new level, and is just one example of how new technologies such as virtual reality will open new doors in amplifying the fan experience.

There are streams of innovation going on from a virtual reality perspective across all different sectors related to sports, including gaming, in particular EA Games. The CEO of the company in question previously expressed interest in how people consume VR, captured by the idea of the marketing tagline ‘It’s in the game’, Andrew Wilson has said that he’s pushing his team to explore the idea of VR in gaming either via a headset or a hologram in a players front room. As the second largest video game publisher in the world and the label owning the iconic FIFA series, it’s exciting to imagine what this could mean to gaming, sports, and a number of other industries.

While delivering sport to fans all over the world was once a tale of one man and a television, or one fan and the pitch, the chance to become immersed into the wondrous world of sport is greater than ever, and is surely set to create a fan experience more inclusive, adrenaline-filled and powerful than ever imagined.

Stay tuned for part 2. In the meantime, how is technology changing the fan experience in the sport you love? Let us know in the comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Game-changing data part 2: How mathematics took over sports https://www.tatacommunications.com/blog/2016/02/game-changing-data-how-mathematics-took-over-sports/ https://www.tatacommunications.com/blog/2016/02/game-changing-data-how-mathematics-took-over-sports/#comments Mon, 22 Feb 2016 12:56:49 +0000 http://tatacommunications-newworld.com/?p=3014 In my previous post, I discussed the role of mathematics in delivering F1 success. Ultimately, the myriad of numbers and calculations all feed into a select few benchmarks that define F1 success. Where in the race did you finish? How many championship points did you earn? A common perception from pros and ex-pros who have been there and done that is that the numbers can lie. Who would employ a mathematician over a former championship winning coach? Statistics are interesting snippets of information that sound great when a commentator rattles them off at a moment’s notice but it’s people who...

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In my previous post, I discussed the role of mathematics in delivering F1 success. Ultimately, the myriad of numbers and calculations all feed into a select few benchmarks that define F1 success. Where in the race did you finish? How many championship points did you earn? A common perception from pros and ex-pros who have been there and done that is that the numbers can lie.

Who would employ a mathematician over a former championship winning coach? Statistics are interesting snippets of information that sound great when a commentator rattles them off at a moment’s notice but it’s people who win at sport – right? Well, more sports are following the example of F1, using sophisticated statistical analysis to complement the visionary ideas and strategies of the experts.

Batting above your average

One example is baseball. The Oakland A’s calculated, analysed and economised their way from a regional division challenger to a play-off powerhouse between the years of 1996 and 2004 – a period now referred to as ‘the Moneyball years’. Given Oakland’s limited budget for salaries compared to other franchises, they needed to source players that were either undervalued or were showing potential but had gone unnoticed by rivals with deeper pockets.

The statistics commonly used at the time such as batting averages, runs batted in and stolen bases did not provide an adequate basis for doing so. In light of this, the A’s set about developing a rigorous process of statistical analysis, delving deeper into the stats that gave them more solid foundations on which to assess player performance. On-base percentage, a measure of how often a batter reaches base for any reason other than a fielding error, unveiled a meaningful way of measuring a batter’s strike rate. Slugging percentage, a mathematical equation that calculates the total bases divided by at bats (when the batter is batting against a pitcher), more accurately determines the power of a hitter than a statistic such as number of home runs.

Using such figures to recruit potential stars at a fraction of their true market value, the Oakland A’s emerged as the powerhouse of the American League West. In 2002 won, the A’s set an American League record winning streak of 20 games in a row – not bad for a franchise operating with around a third of the financial clout of the New York Yankees

One stat that matters

A similar example is how scouting databases are helping football clubs overcome the challenge of globalisation. Given the number of children who dream of becoming Premier League footballers, the challenge of singling out the next Cristiano Ronaldo is no longer left purely to traditional scouting methods.

Gone are the days when clubs spent their millions based on the scribbled notes of the flat-capped scout with an eye for potential. The vast majority of Premier League clubs are tapping into scouting databases such as Scout7’s. The database boasts 135,000 players worldwide for the perusal of the world’s top scouting teams, providing information on players including statistics such as appearances, goals, assists and man of the match performances.

By harnessing the power of such software to conduct their initial investigations, clubs can shortlist players based on specific criteria before watching them more closely and making a judgment on their potential transfer value.

Numbers are everywhere in sport and in a way they always have been. The most important piece of information about any sports event is usually a number. Who earned the most points? What was the score? How fast was their time? How many times have they won?

Where the gap between mathematics and sports has existed is in the measures sports men, women and teams take in order to change the all-important numbers that define success or failure. But increasingly we are seeing the role of data and analysis being used to find winning tactical formulas and find the best-value talent.

Do you agree? Let me know your take in the comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Game of numbers: how math took over F1 (part 1) https://www.tatacommunications.com/blog/2016/02/how-math-took-over-f1/ Wed, 10 Feb 2016 14:33:28 +0000 http://tatacommunications-newworld.com/?p=2996 In the lead-up to the 2016 Formula 1 season, I’ll be exploring a subject area that is close to my heart – the marriage of sport and technology. First, I’d like to take a closer look at how mathematics has influenced sport. On the face of it mathematics and sports appear poles apart. Traditional stereotyping would tell you that the maths whizz-kid doesn’t tend to hang out with the football players in the school playground. Sport is considered an art form rather than a science. Decision-making is emotional or experiential rather than logical or evidentiary. Development and improvement relies on...

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In the lead-up to the 2016 Formula 1 season, I’ll be exploring a subject area that is close to my heart – the marriage of sport and technology. First, I’d like to take a closer look at how mathematics has influenced sport.

On the face of it mathematics and sports appear poles apart. Traditional stereotyping would tell you that the maths whizz-kid doesn’t tend to hang out with the football players in the school playground. Sport is considered an art form rather than a science. Decision-making is emotional or experiential rather than logical or evidentiary. Development and improvement relies on practice, technique and teamwork. In team sports, decisions on recruiting new players are based on an educated eye for talent rather than number crunching, research and analysis.

If you look more closely, however, the gulf between maths and sports is not the gaping chasm it appears at first sight – and not least because the generalisation that mathematicians can’t play or add value to sport is completely unfounded.

Mathematics and mathematicians are increasing the speed and quality of human decision-making across a number of sports, but the most obvious example is Formula One racing. On race day, it’s all about numbers. Engineers will perform hundreds of calculations to formulate the best race strategy based on variables such as tyre pressure and tread; fuel load; race and lap distance; car and driver weight. Before taking to the track, the driver, car and fuel load must be a minimum of 702 kilograms – with cars losing on average 2.5 kilograms in fuel each lap. How the fueling and weight strategy is managed can be the difference between winning and losing.

The fastest pit stop of all time was recorded at 1.923 seconds by Red Bull Racing in 2013. However, with the 60km/h speed limit of the pit lane, realistically the average pit stop costs 15-20 seconds. The in-race changes you make to the car must claw that time back – and preferably go even further – so it is vital that teams pit their drivers at the right time and make the right changes. In order to do this, the only way is maths.

Making sense of the numbers

The mathematics of an F1 race is both fluid and dynamic. In layman’s terms, the numbers are changing all the time. F1 telemetry systems are constantly collecting data on all manner of racing variables: oil and water levels, clutch fluid pressure, G-force and engine revs per minute to name a few. These are communicated back to engineers in the pits and at control centres using a range of radio and wireless technologies.

Furthermore, there are numbers from outside the car to consider: temperature, air pressure and moisture, for example. The numbers collected from both car and climate all form discernible parts of one big equation, the sum of which will inform what lap the driver is pitted and what tweaks will be made to the car.

For all of the above reasons, F1 is the most data-hungry sport in the world and maths influences the outcomes of races and championships more heavily than it does in other sports. Therefore, the stakes are high for the developers of new technologies which make the process of using data and calculating the necessary sums more sophisticated and efficient. In order to help stimulate such innovation, initiatives such as the F1 Connectivity Innovation Prize challenge teams of innovators to propose solutions to current technological challenges posed by the sport.

In my next post, I will discuss how mathematics is taking over other sports, with more sports men, women and teams following the example of F1, using sophisticated statistical analysis to complement the visionary ideas and strategies of the experts. In the meantime, leave a comment below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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The power of the Super Bowl ad slot https://www.tatacommunications.com/blog/2016/02/the-power-of-the-super-bowl-ad-slot/ Fri, 05 Feb 2016 17:36:22 +0000 http://tatacommunications-newworld.com/?p=2988 It’s that time of year again – the Super Bowl is upon us. Super Bowl 50 will see an intriguing matchup this Sunday when an unstoppable force – the Carolina Panthers’ offence – meets an immovable object – the Denver Broncos’ defence. As the hype is really starting to build, the focus is not just on the game itself but also on the half-time show, with Coldplay headlining this year. Crucially, there’s also a lot of interest in the ads that will be shown during breaks in play, with the biggest brands pulling out all the stops to capture the...

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It’s that time of year again – the Super Bowl is upon us. Super Bowl 50 will see an intriguing matchup this Sunday when an unstoppable force – the Carolina Panthers’ offence – meets an immovable object – the Denver Broncos’ defence.

As the hype is really starting to build, the focus is not just on the game itself but also on the half-time show, with Coldplay headlining this year. Crucially, there’s also a lot of interest in the ads that will be shown during breaks in play, with the biggest brands pulling out all the stops to capture the world’s attention.  In the build-up, some ads have been released for viewers already, including this from Drake and T-Mobile. It’s a fun ad that, thanks to its simplicity, gets the message across well, and features one of last year’s biggest songs.

The cost of buying these ad slots has been the subject of much discussion. The Bleacher Report claims that CBS is charging a staggering $5 million for a 30 second lot. This seems like an eye-watering amount, and Bleacher Report notes that it’s “11 percent higher than the base price of $4.5 million that NBC charged in the 2015 Super Bowl, which was the most-watched broadcast in the history of U.S. television at around 114 million viewers.” Bleacher report also highlights that this is not an isolated phenomenon: “According to Kantar Media, the price of a 30-spot has increased by approximately 75 percent over the last decade alone, and generates a total of $2.19 billion in sales.”

Taking these numbers at face value, it would appear that – despite the growing popularity of on-demand video services such Netflix – traditional TV networks are in rude health. However, the fact that these slots are so expensive is actually further proof that the television industry as we have known it is changing.

We live in an era where, increasingly, people want to view whatever they want, whenever they want. The ongoing atomisation and disintegration of audiences means that occasions where lots of people get together around the TV to watch a show are becoming rarer. This is a trend that has actually been seen for some time, and the number of families viewing Christmas specials, daily soaps and the latest drama series is in steady decline.

What’s different about the Super Bowl is that it offers brands a rare, unrivalled opportunity to reach a huge number of people in one go. It’s precisely for this reason that the ad slots during the Super Bowl are becoming more expensive every year.

What’s more, marketers have cottoned on to the benefit of putting these ads online before they’re showcased to a wider audience during the show this weekend. This approach kick-starts conversations on social media and maximises opportunities to boost sales ahead of, during and after the Super Bowl – giving brands real bang for their buck.

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Online lessons from the pop-up retail revolution https://www.tatacommunications.com/blog/2016/02/online-lessons-from-the-pop-up-retail-revolution/ Mon, 01 Feb 2016 14:31:29 +0000 http://tatacommunications-newworld.com/?p=2965 Pop-ups — shopping outlets that appear, trade temporarily for anything from a week to a year, and just as quickly disappear — will account for  a significant  third of new businesses this year. And, as well as often being a test-bed for more permanent ventures, pop-ups are also proving to be financially viable in their own right, with a CEBR and EE study revealing that pop-up retail contributed £2.1 billion to the UK economy alone in 2015. It’s a retail approach that was identified as far back as 2004, began to gain real traction during the global economic downturn and...

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Pop-ups — shopping outlets that appear, trade temporarily for anything from a week to a year, and just as quickly disappear — will account for  a significant  third of new businesses this year.

And, as well as often being a test-bed for more permanent ventures, pop-ups are also proving to be financially viable in their own right, with a CEBR and EE study revealing that pop-up retail contributed £2.1 billion to the UK economy alone in 2015.

It’s a retail approach that was identified as far back as 2004, began to gain real traction during the global economic downturn and has continued to gain momentum ever since. Brands big and small are jumping on the pop-up bandwagon, from electronics giant Samsung, to cycling brand Rapha and Fast Company’s most innovative brand Warby Parker.

The movement began as a marketing quirk but the benefits quickly became obvious; the quick set up and speedy breakdown allows retailers to test new concepts, jump on trends and move with the seasons, whilst avoiding having to service long term leases during low seasons.

This flexibility allows retailers to experiment and take risks – Samsung launched its first pop-up in 2013 as an experiment which led to the opening of 60 permanent stores in Europe alone by the end of 2014. Similarly Rapha’s coffee shop and bike shop approach was created as a temporary marketing activity but its success has nudged Rapha from being an online only brand into adopting a programme of bricks and mortar openings.

Popping online

For as long as retailers have been discovering the virtues of pop-up shops on the high street, similarly elastic approaches to online retail have been made possible through innovations in IT, particularly cloud computing.

Whilst some benefits of cloud have been incorporated, and indeed made new online retailing models possible – Amazon Web Services began life powering and providing elasticity to Amazon.com – there is a far larger opportunity for online retailers to act like pop-ups and reap major benefits.

While any online retailer has long built its ecommerce platforms on public clouds to take advantage of their elastic capacity, ready for seasonal and sale-led surges in traffic, the wider functionality of their sites is usually permanent and often purpose built, from retail assistance, to CDN set ups, and security.

This has given online retailers the ability to change the features of their site quickly and cope with surges in traffic, but the instant on/off and the lowered risk of the pop-up hasn’t quite been available to them. However, it can be.

Pop-up as a service

An online pop-up site that appears for a day (say, for example, Black Friday) and is gone the next riding seasonal trends, holidays, fads, or even a time of day is now eminently achievable through Everything as a Service (XaaS) offerings such as those delivered by Tata Communications, which can provide everything you need from the fastest connectivity, to your CDN, to call centre set up, network security hosting, and retail assistance, as a service – instantly on demand.

Imagine a pop-up website that sourced products and experiences from multiple retailers such as florists, card stores, perfumeries, premium food and drink producers, restaurants and event organisers, to offer a full assortment of romantic gifts one month before Valentine’s Day.

It would save the hassle for busy romancers having to buy their loved ones a card from here, flowers from there and a nice bottle of wine from somewhere else and by conglomerating all the top-performing Valentine’s Day product lines in one place would be a fast, easy price-comparison method.

It’s simple to set up, without lock in, and low risk. An environment perfect for the experimental approaches to trading that the retail and ecommerce powerhouses, as well as adventurous start-ups, have long embraced. Partnering with a single service provider means that whether it’s a pop-up that runs for a month and then disappears, or one that grows into the next Alibaba, it’s all seamlessly possible.

And remember, Tata Communications provides connectivity for perhaps the biggest pop-up of all – every Grand Prix race where we set up a 1GB network for three days, in 19 countries around the world and sometimes on back-to-back weekends.

With pop-up stores now a multi-billion pound industry, and given the blurring lines between the offline and online retail worlds, the next big trend in the online retail space could well be the online pop-up. With that in mind, the term “pop-up as a service” may not seem as far-fetched as you first thought.

Check out my previous blog on technology demands of the future.

 

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The power of three https://www.tatacommunications.com/blog/2016/01/the-power-of-three/ https://www.tatacommunications.com/blog/2016/01/the-power-of-three/#comments Thu, 28 Jan 2016 05:00:47 +0000 http://tatacommunications-newworld.com/?p=2957 Former President of the United States Abraham Lincoln once said ‘don’t worry when you are not recognised, but strive to be worthy of recognition’. This is something that has been both a guide during my life, and a sentiment that I try to encourage my employees, colleagues and family to take note of. While it is human nature to seek recognition for our accomplishments, there is certainly satisfaction that can be had from having confidence in a job done well, regardless of whether we are recognised. Seeing in a new year I am often more reflective around this time, and...

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Former President of the United States Abraham Lincoln once said ‘don’t worry when you are not recognised, but strive to be worthy of recognition’. This is something that has been both a guide during my life, and a sentiment that I try to encourage my employees, colleagues and family to take note of. While it is human nature to seek recognition for our accomplishments, there is certainly satisfaction that can be had from having confidence in a job done well, regardless of whether we are recognised.

Seeing in a new year I am often more reflective around this time, and it’s made me recognise the value in this – the importance of not sitting still. We drive our business through passion and expertise, but the great ideas are a result of something else entirely. And this to me is what might be the distinguishing factor between fleeting recognition and a more ingrained, enduring recognition: the knowledge that it is never guaranteed and many strive for it each day.

This takes a combination of passion, hard work and perseverance. And some might say luck, being in the right place and the right time. You see this a lot in the world of sports. You see this in Pelé, with his tact, creativity and conviction, in Rivaldo, his enthusiasm for the game and focus on the pitch, and Geoff Hurst, with his expressive style and determination, and all are recognised for phenomenal hat tricks that will go down in history as brilliant sporting moments.

Saying this, there’s also something to be said about the power of three. I find this idea appealing, particularly so as following two years of being named as a leader in the Gartner* Magic Quadrant for Global Network Service Providers, we’re pleased to announce that we’ve retained the accolade this year. Our own professional hat-trick that I’m extremely proud of.

It hasn’t been easy, but the saying simply wouldn’t be so motivating if that were true for anything truly fulfilling that must be worked for. As a company, we have a mentality that it doesn’t matter if you fail. I’ve tried to create a business that is open to new ideas and a place that houses innovation and forward-thinking, and recognition of this kind is further reassurance for me that I haven’t failed this pledge. We are constantly looking for new ways to help and assist our customers and provide services that better their experiences; it’s constantly moving and evolving.

I think that Robert Iger, the CEO of Walt Disney, had it right when he said that ‘the heart and soul of a company is creativity and innovation’. It isn’t about doing these things to be recognised, but the results often get you there.

Read the full details of our announcement, and you can also watch the video of my favourite soccer hat trick – the brilliant Rivaldo for Barcelona against Valencia from 2001 – below.

*Source: Gartner “Magic Quadrant for Network Services, Global”, Neil Richard and Bjarne Munch, 14 January 2016
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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The new world of customer service https://www.tatacommunications.com/blog/2016/01/the-new-world-of-customer-service/ Fri, 15 Jan 2016 16:38:31 +0000 http://tatacommunications-newworld.com/?p=1631 The notion of customer service excellence is timeless, but exactly what it entails evolves continuously. In our business – the delivery of a new world of communications – customer service used to revolve around uptime and availability statistics. Customer visits to one of our network operation centres were often used as a way to build relationships, and at the same time demonstrate the quality of our service. In the evolving digital world, customer service excellence has moved on. Organisations are keen to extract more business value from their technology investments. They expect suppliers to partner with them, share insights and...

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The notion of customer service excellence is timeless, but exactly what it entails evolves continuously.

In our business – the delivery of a new world of communications – customer service used to revolve around uptime and availability statistics. Customer visits to one of our network operation centres were often used as a way to build relationships, and at the same time demonstrate the quality of our service.

In the evolving digital world, customer service excellence has moved on. Organisations are keen to extract more business value from their technology investments. They expect suppliers to partner with them, share insights and add value. In recent years, this has led many product suppliers to develop consultancy offerings that aim to commercialise customer service.

While there is much validity in that model, there are other ways to add value. At Tata Communications, for instance, we listened carefully to ways that we could help our customers and closely examined how we could utilise our own knowledge and resources to meet those needs.

As you might expect, in running the world’s largest fibre optic network, Tata Communications has outstanding performance management capabilities and reams of network operations data. In recognising its value, and how it could help our customers, we were able to build data-centric services for customers.

It is a B2B technology equivalent to Amazon using its books sales data to drive its recommendations engine. “People who bought this book, also bought that book,” is not far from the principles of benchmarking network performance based on similar sized companies addressing equivalent tasks and workloads.

By using our vast bank of data smartly, we are now able to feed meaningful performance data straight into our customers’ own IT and network management tools, to strengthen their performance and aid strategic IT planning.

Our ability to feed organisations with critical data to help them improve performance has been warmly welcomed. Our customers tell us that, in particular, it is helping to manage the move towards software defined networks.

By using our network data smartly, we’ve created a significant value-add for our customers. Not only that but, by creating modules that can be easily integrated into our customers’ systems using standard APIs, we’ve largely automated that value add too.

It means our customers are not having to pay a premium for an additional service, but that they are receiving a level of customer service excellence from Tata Communications that gives us a genuine market differentiator in an industry that is often seen as a commodity.

Customers will always want to visit a network operation centre once in a while, but they get far more value from the continuous supply of network data. In a fast evolving world, that’s what we believe counts as customer service excellence.

Do you agree with Madhu’s thoughts? Leave a comment below.

Read more about our client services.

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2016: The year ahead in the cloud https://www.tatacommunications.com/blog/2016/01/2016-in-the-cloud/ Wed, 06 Jan 2016 11:29:08 +0000 http://tatacommunications-newworld.com/?p=2909 With the rise of digital transformation, enterprises are looking for an IT infrastructure that can deliver flexibility and agility alongside fail-safe security.   The cloud is the new IT architecture for enterprise, but enterprise WAN is not optimised for the cloud. Although the cloud promises greater agility and performance, connectivity can be slow, inflexible, and in some cases high cost. Meanwhile, the public internet cannot meet demands for secure, reliable, and predictable performance. Tata Communications’ IZO, combines the public internet uniquely engineered to deliver business-class SLAs and encryption with enterprise cloud connectivity and interconnected data centres to deliver a total cloud...

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With the rise of digital transformation, enterprises are looking for an IT infrastructure that can deliver flexibility and agility alongside fail-safe security. 

 The cloud is the new IT architecture for enterprise, but enterprise WAN is not optimised for the cloud. Although the cloud promises greater agility and performance, connectivity can be slow, inflexible, and in some cases high cost. Meanwhile, the public internet cannot meet demands for secure, reliable, and predictable performance.

Tata Communications’ IZO, combines the public internet uniquely engineered to deliver business-class SLAs and encryption with enterprise cloud connectivity and interconnected data centres to deliver a total cloud enablement solution that is predictable, secure, and reliable. This helps CIOs navigate all the complexities to meet their goals as well as consolidate disparate elements of IT architecture into a robust single solution so that they can gain 360-degree visibility and complete control.

Game changer

Cloud computing will continue to be a game changer for IT. Enterprises will invest more in cloud services, boosting demand for network services and data centres. With cloud services, enterprises don’t need to make huge investments in infrastructure to use a huge infrastructure.

According to a Computerworld Forecast survey, over 40% of the respondents said that in 2015, their organisations will increase their spend on SaaS and a mix of public, private, hybrid, and community clouds – this is only going to grow in the coming year. With more applications, computing, and data storage moving to the cloud, data centres will continue to transform as the work load increases. This will spark a new generation of cloud-based hardware innovations that merge server, storage, software and networking.

 A global survey conducted by Tata Communications showed that by 2024 off-premises storage will have overtaken on-premises alternatives, with enterprises forecast on average to have 58% of their compute and data storage held in the cloud in 10 years’ time compared with 28% currently. There is huge potential in the cloud market and cloud will certainly live up to the hype. 

However, security will remain to be one of the biggest market challenges in 2016 as more and more enterprises move their business to the cloud. The other challenge will be how fast they can transform their businesses to stay competitive. Enterprises need to prioritise their digital initiatives in order to reap its benefits in terms of increased productivity, wider access to data and cost control.

What do you think 2016 will look like for cloud computing? Leave your comment below.

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Will the future be abundant? https://www.tatacommunications.com/blog/2015/12/will-the-future-be-abundant/ Wed, 16 Dec 2015 11:07:29 +0000 http://tatacommunications-newworld.com/?p=2840 You couldn’t blame anyone suffering “Armageddon fatigue” when contemplating future technology demands. Take a look at the topline numbers: last year bandwidth consumption across the world was the same as the entire decade of the 1990s. At the moment there are around 2 billion connected people and 13.4 billion connected machines, and it’s been predicted that the number of connected devices will hit 50 billion by 2020. How will the network cope? But if you have read Abundance by Peter Diamandis, founder of the XPrize Foundation, you’ll be familiar with his ‘antidote to pessimism’ theory that technologies are going to...

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You couldn’t blame anyone suffering “Armageddon fatigue” when contemplating future technology demands. Take a look at the topline numbers: last year bandwidth consumption across the world was the same as the entire decade of the 1990s. At the moment there are around 2 billion connected people and 13.4 billion connected machines, and it’s been predicted that the number of connected devices will hit 50 billion by 2020. How will the network cope?

But if you have read Abundance by Peter Diamandis, founder of the XPrize Foundation, you’ll be familiar with his ‘antidote to pessimism’ theory that technologies are going to solve many of the world’s resource problems over the coming ten to twenty years, bringing about a world of future abundance. I agree, and in the same vein believe that exponential new technologies will mean that the telecoms industry will also stay ahead of demand.

For real life examples, look no further than the news that 5G wireless access technologies have been lab tested at 1 Gbps, and there is currently a trial underway in Newcastle in northern England, with homes averaging 300 Mbps. There are plans to roll this out in the UK in the next two years, with other countries to follow. Meanwhile, a 10 Gbps fibre service was showcased in South Korea this year and in the US, a 10 Gbps service was successfully run over copper in tests.

future abundance infographic

To put that into context, 10 Gbps is equivalent to ten times the capacity the Tata Communications team will use to deliver the Formula One race in Abu Dhabi last month to hundreds of millions of fans around the world. That same capacity in your home. In your hand! The abundance is staggering to contemplate.

It has to be said though, that solving challenge isn’t just about bandwidth speeds, it’s got to be about smarter distribution networks. A couple of weeks ago I was in Mumbai at Microsoft Unleashed with Satya Nadella, where we announced Tata Communications as a strategic partner to Microsoft in the mobile-first, cloud-first businesses of Azure, Skype For Business and Office 365. Satya talked about being the first to market to have a hyperscale public cloud platform here in India. What this means is all traffic to and from the cloud will be within the network in India instead of going back to the US. Given Azure demand is doubling every seven months that will take a massive amount of capacity out of international networks.

Julie and Satya

Julie and Satya at Future Unleashed

In another area – who’s heard of network-function virtualisation (NFV)? It’s about virtualising entire classes of network node functions into building blocks that connect to create communication services. Crucially, they run three times the utilisation rates of traditional private ones, so companies such as the likes of Netflix won’t have to guess months ahead what their hardware, storage, and networking needs will be – they’ll have an abundance of scale and customisation options.

And innovation is happening‎ in IoT networks, particularly with LoRa, a new super low-power, secure, bi-directional, communication solution designed to handle billions of devices sending low pulse signals from machine to machine over new spectrum. It’s seriously impressive – this network operates deep underground, underwater, and signals can penetrate through seven walls of a building.

I’m proud to say we’ve successfully conducted trials of a network based on this technology for connected devices and IoT applications across Mumbai and Delhi, and we’re now planning to roll out India’s first LoRa network across the country, with full coverage starting in Mumbai, Delhi and Bangalore.

So, just a few near-future solutions to show you that the telecoms industry won’t be beaten by demand from man or machine! Forget Armageddon fatigue — whatever the future brings, we’ll be ready with abundance.

What do you think the future of the telecoms industry holds? Leave your comment below. In the meantime, follow me on Twitter @JulieWoodsMoss

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Service at the heart of the best technology https://www.tatacommunications.com/blog/2015/12/service-at-the-heart-of-the-best-technology/ Mon, 14 Dec 2015 17:56:10 +0000 http://tatacommunications-newworld.com/?p=2848 Imagine having to deal with something like 400x more emails each day than you do already. A scary thought isn’t it? But that is exactly what your average IT manager is facing. With data volumes exploding to the point where more data has been created in the past two years than in the history of the human race, it’s our IT professionals who are at the coal face of this surge. And it’s not just the boom of information or the multitudes of different devices and applications accessing that data; IT teams across the world are under huge pressure to deliver specific...

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Imagine having to deal with something like 400x more emails each day than you do already. A scary thought isn’t it? But that is exactly what your average IT manager is facing. With data volumes exploding to the point where more data has been created in the past two years than in the history of the human race, it’s our IT professionals who are at the coal face of this surge.

And it’s not just the boom of information or the multitudes of different devices and applications accessing that data; IT teams across the world are under huge pressure to deliver specific business outcomes against key strategic objectives such as business transformation, innovation and global expansion.

It is understandable then, when looking to your ICT suppliers, you expect nothing but exactingly positive outcomes to your specific needs. And this means a service created by layer upon layer of hardware and software, platform and applications.

Unified Communications is a great example of this – implementing a robust, central platform that supports your growth and global expansion; creating the applications that allow your staff to interact with it wherever they are; providing reliable, available networks to keep your people connected. And designing, implementing and running it in a way that has minimal disruption, with billing that suits your business model and an overall roadmap aligned to what you are trying to achieve.

Faced with rising operational complexity, growing demands on new technology and new business models and customers expecting nothing less than ‘service excellence’, this really does raise a challenge for ICT service providers. The introduction of smart tools and advanced automation are on the rise as a way for them to deal with this issue – but in truth, this is only part of the answer.

Forrester says we are in an era where empowered buyers demand a new level of customer obsession. For many ICT buyers the technology is only one thing; but how that’s delivered, the insight that surrounds the development and implementation of bespoke solutions, the way in which you are billed: these are the things that truly matter. So what should you be looking for to get the best possible service from your supplier?

For someone to really deliver your positive outcomes – and work not just to meet your challenges now but also to identify, often predict and respond to change – you need service specialists that engage across your entire lifecycle. They need to make sure every process, from order management, service delivery, billing and collection, to service assurance – all run smoothly and error-free.

They need to fully understand what you are trying to achieve and how each element of their customer service will work together to help you deliver it. Together with relevant industry experience, they must have excellent listening skills, flexibility and some creativity while also being process oriented, disciplined and focussed. They must work together confidently when subject to a single, transparent and rigorously applied set of standards, structures and processes. They must ensure that all bases are covered for you and create the environment where they openly challenge each other in the quest for continual improvement.

I believe that through effective process and rigorous engineering, combined with the hearts and minds, eyes and ears of a dedicated service team, you can achieve the goal of transforming your business while maintaining operational stability and efficiency.

I’m proud to be part of Tata Communications, where I’ve seen my service team deploy and practice these sorts of processes with heart and soul on a day-to-day basis. New innovations will give us the opportunity to solve more complex problems – handy when we know it’s inevitable that plenty more data is headed our way in the years ahead.

Why not read a previous New World blog on co-opetition and the importance of business partnerships.

Read more about our client services.

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The shopping mall of things – or Black Friday in an IoT world https://www.tatacommunications.com/blog/2015/12/the-shopping-mall-of-things-a-black-friday-in-the-life-of-the-iot/ Thu, 03 Dec 2015 14:04:39 +0000 http://tatacommunications-newworld.com/?p=2825 Friday 27th November, also known as Black Friday 2015, saw a surge in online spending, particularly in the UK where online sales totalled £1.1 billion. However, high street footfall was lower than expected. The success of Black Friday as the number one date in the shopping calendar was one reason fewer analysts are reporting “the death of the high street” than in 2012 when smartphone ownership tripled. Shopping that required moving about looked set to become a distant memory. While we have seen examples of some high street retailers closing their doors for good, such as Blockbuster and Comet, there...

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Friday 27th November, also known as Black Friday 2015, saw a surge in online spending, particularly in the UK where online sales totalled £1.1 billion. However, high street footfall was lower than expected.

The success of Black Friday as the number one date in the shopping calendar was one reason fewer analysts are reporting “the death of the high street” than in 2012 when smartphone ownership tripled. Shopping that required moving about looked set to become a distant memory.

While we have seen examples of some high street retailers closing their doors for good, such as Blockbuster and Comet, there are still opportunities for bricks and mortar retailers – particularly those that use technology to their advantage.

Last month saw Amazon, the original nemesis of the high street, open its first-ever physical bookstore at University Village, Seattle, after 20 years of selling online only. So, in the age of omni-channel retail, how can retailers use the Internet of Things (IoT) to deliver the ultimate connected shopping experience and gain an advantage at the most competitive time of year?

Keeping things moving

When demand on stock is at its highest, the grip over supply chains needs to be at its tightest. Poor stock and supply chain management leads to customers being frustrated by empty shelves and limited choice – the perfect enticement to try an alternative outlet that can better serve their needs.

Accurate supply chain planning relies on data-driven decision making, which is increasingly generated by connected IoT devices. Capturing and analysing data such as the amount of stock being produced in warehouses, the demand at each outlet, and the time required to get product from the production line to the shelves into one place, is invaluable for supply chain managers.

Using telematics data collected from vehicles in the distribution fleets, logistics managers can see where cargo is and when it will reach its destination. Furthermore, RFID-enabled sensors on products enable advanced product tracking through every stage of the supply chain, giving supply chain managers a micro view of the situation as well as the big picture.

To complete the connected supply chain, in-store IoT connects the front and back of house. We’re all familiar with choosing a shoe from the shelf, asking the assistant if we can try a pair for size, and waiting 10 minutes before he/she returns to say: “We don’t have that size but we have a pair in a different size or in a colour you didn’t ask for.”

A connected customer experience would give the shop floor assistant a live inventory application hosted on a smartphone or tablet, so they can tell you instantly what stock is available and even send a message to request the correct pair is brought out for you to try.

At the point of sale, the live inventory would be automatically updated when it receives a message from the checkout transaction. For example, if I buy the pair of shoes, that serial number will be deducted from the store inventory. Using this system, the inventory of each store, as well as distribution centres for products sold online, would provide a clear picture of what products were selling best, where, and where supply is needed to meet demand – key information for the supply chain management team. This smarter approach to stock management would help prevent the disappointment of ‘out of stock’ messages online or empty shelves in-store during peak shopping periods such as Black Friday.

Smarter shops, smarter shopping

One of the weapons in an online retailers’ arsenal that bricks and mortar stores struggle to compete with, is the ability to collect and use customer data to target them with deals based on their age, gender, interests, purchasing history and time of year.

In order to deliver a true omni-channel experience, retailers are introducing new technologies that were once exclusive to ecommerce, to entice high street shoppers to their stores and improve their experience when they’ve entered them. John Lewis, often synonymous with great customer service, is one retailer that has developed elegant ways of combining the offline and online world. It’s Click and Collect experience, launched in 2008, where customers can order any item online to be delivered to their nearest store free of charge, has proven so popular that it was recently announced the service would be charged for.

Location-based mobile marketing is becoming a powerful tool for retailers. Catalogue retailer Argos’ app tells you the stock levels at the store you are planning to visit to avoid disappointment when you get there and give you the chance to find an alternative store or order online if stocks are depleted.

Meanwhile, BMW Group Research and Technology is looking to combine the future connected car with high street shopping, finding ways of allowing retailers to target drivers with tailored offerings based on their proximity to local stores through car computer systems.

Marrying the offline and online retail experience, therefore, requires communications between stock-rooms, transactions, warehouses and distribution centres and consumers’ mobile devices, vehicles and eyeballs to be occurring all the time.

For this process to provide the seamless interactional experience with retail brands on any channel, at any time, particularly at the busiest time of year, the infrastructure underpinning the IoT, Wi-Fi and mobile messaging ecosystem needs to match the intelligence and sophistication of the systems involved.

Read my previous blog post on disrupting retail and trends from WIRED Retail 2015. You can also follow me on Twitter @atoms999

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Disrupting retail: innovation is paramount https://www.tatacommunications.com/blog/2015/11/disrupting-retail-innovation-is-paramount/ Fri, 27 Nov 2015 11:30:40 +0000 http://tatacommunications-newworld.com/?p=2803 The Wired Retail series has now been running for two years here in London and, having attended both the inaugural event in 2014 and the one held this week, it is obvious that there is a great deal of passion from within the retail community for ways to continue to enhance the shopping experience for the consumer. The event is perfectly set up so that competitors and partners are free to approach anyone and have a chat about anything with the aim of increasing the size of the pie for everyone — truly collaborative in the most human sense of...

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The Wired Retail series has now been running for two years here in London and, having attended both the inaugural event in 2014 and the one held this week, it is obvious that there is a great deal of passion from within the retail community for ways to continue to enhance the shopping experience for the consumer. The event is perfectly set up so that competitors and partners are free to approach anyone and have a chat about anything with the aim of increasing the size of the pie for everyone — truly collaborative in the most human sense of the word.

These are my four key takeaways from this year’s Wired Retail:

1. Innovation is paramount

The word innovation is often overused by those seeking to show that they are coming with new and interesting ideas, but in the case of many of the presentations and conversations I was involved in, it seems that we are seeing true innovation in its raw form being exhibited by start-ups and retail corporations alike. Experimentation, the essence of innovation, is returning to the fore with ideas that once would never have made it from the think-tank to the street being tried out on customers in real-time.

The best examples of this were found in the presentations from Wirewax, whose clickable content video system is boosting sales for multiple retailers today, and PopUp Immo, who, like others in the e-commerce space showed that the line between the physical and the virtual shopping worlds is becoming blurred to such an extent that they are having to obtain physical retail space to extend their reach to the consumer.

2. The platform approach to innovation

It became very obvious that the number and variety of innovations being brought to the retail space is increasing as more and more retailers add their own spin to attract and retain customers – this can be likened to the much vaunted Platform approach for cloud-based applications in that it feels like retailers and their brands are creating platforms of requirement on which innovation can be built.

Innovation in this sense is manifested by the use of technology or methodology types that are then tailored across the retailer “platforms” not by one company exploiting a particular specialization, but by many start-ups and even the retailers themselves. An example of this were the several implementations of the clickable video content technology type. The technology has fundamentally the same base functionality, but innovation in the use of this is driving unique niche brand-aware solutions allowing the retailers to retain their own identity. The solution offered by Smartzer, was a particularly nice example of this, providing clickable content without the usual visible tags.

Another creative approach was shown by Not Just A Label, who provide a pop-up platform for fashion innovation for local designers through cooperation with governments and cities – enabling consumer access to new and upcoming designers through short-lived events spaces focusing on the artisan community rather than just the items for sale.

3. New ways to connect to consumers

Apart from the clickable content mentioned previously, it was obvious that retailers are looking to extend the current omni-channel definitions and explore all ways to obtain and keep connections to their customers. Extremely interesting ways to use virtual and augmented reality are starting to appear for use in store (Valtech and VISR VR) which give customers the ability to experience products in a fully virtual world. The most convincing demonstration was from Cimagine who showed how customers could choose an item from stock and virtually place it in a real environment, walk around it and even examine the look of the fabric texture up close. Whilst this seems novel enough, the best feature was the ability to send the link to the decision-maker in your family and have them look at the item virtually in-situ and be able to change the colour and even the style to which is best to buy in store.

Beacons and hardware tagging appeared in a demonstration from Skignz showing how customers at any location could be shown special offers in a AR app simply by pointing the phone camera at the store front and seeing an overlay of todays offers, this was extended to show how it could be used to find people in a crowd (as long they have the hardware tag on them) and tag them with a floating sign above their head.

4. Immediate customer fulfillment

As always, the need for people to receive the goods they have just ordered online immediately was at the front of several themes and extremely diverse ways to complete this task were being demonstrated. The most impressive was a live demonstration of the Starship robot delivery system which can carry two full shopping bags automatically to homes within a 1-2km range of the store – whether their claim that the cameras, speaker, microphone and locked lid will prevent the local youth stealing the contents (or event the whole device) remains to be seen!

In parallel to the main event, a startup pitch competition was being run and the winner of this, who pitched to the main conference at the very end, was a micro-distribution hub idea from CommonSense Robotics. They claimed that a team of hundreds of robots in very small local distribution centres could guarantee delivery in less than one hour – although when pressed they said it was all to secret to explain exactly how this was going to work.

Of course, delivery drones were still being pitched, but I’m not that impressed by solving the “where they can actually deliver to” question by stating that it will be to designated areas and goods will most likely be dropped by strings as they can’t land. I’m think I might as well walk to the shop as walk to a drop zone.

Which trends in retail do you think will take off? Leave your comments below. You can also follow me on Twitter @atoms999

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How will the age wave hit your workplace? https://www.tatacommunications.com/blog/2015/11/how-will-the-age-wave-hit-your-workplace/ Mon, 16 Nov 2015 11:29:52 +0000 http://tatacommunications-newworld.com/?p=2779 Wherever you are in the world, there’s an interesting story to be told about demographics and its impact on the way we work. In the UK for example, it’s the story of an “ageing population”, with more retired people supported by fewer working people, whilst in India and other countries in the East, we talk of the “demographic dividend”, when the number of productive young people form a larger proportion of the population. When a country has more producers than consumers, it leads to a net surplus and a boosted GDP. The stats around GDP add their own colour to...

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Wherever you are in the world, there’s an interesting story to be told about demographics and its impact on the way we work.

In the UK for example, it’s the story of an “ageing population”, with more retired people supported by fewer working people, whilst in India and other countries in the East, we talk of the “demographic dividend”, when the number of productive young people form a larger proportion of the population. When a country has more producers than consumers, it leads to a net surplus and a boosted GDP.

The stats around GDP add their own colour to the demographic story: in the 1970s there were around 35 countries that were growing at 3% or more, today more than 85 countries are enjoying that sort of growth — nearly tripled in around 40 years.

In other words, demographics is now driving economic growth. After all, if you take any take any number and multiply it by 2.5 billion – you get a big number. For example, in three years, there will be 700 million people in India who will be able to afford to buy a smart phone and access to the 3G and 4G network, fuelling a connectivity boom.

As the difference in shape of many countries’ population profiles becomes more pronounced, we’re also moving to a global workplace, fuelled by a greater openness of economies, the expansion of major companies beyond geographical borders, the rise of labour migration and, last but not least, technological advancements. Even the workers who do not venture abroad are still much more likely to work in a more international environment than their counterparts just a generation ago.

So, the reality is that country, age or ethnicity no longer dictate a worker’s geographical scope, particularly with many developing countries reaping the benefits of the demographic dividend to produce many highly skilled and educated workers.

It’s also a more fluid workplace, with global connectivity enabling workers to move around frequently and choosing to migrate for either permanent or temporary jobs. And crucially, technology and connectivity advances means that working from remote locations no longer prevents employees from communicating with their colleagues, allowing teams to collaborate across borders and time zones with ease.

An older worker’s ideal collaboration tool might be one that ‘just works’ intuitively with little to no training required. A millennial will demand consumer-grade design in the workplace that functions as seamlessly as their kit at home does.

Regardless of the nuances or future direction of any demographic profile, it’s the companies which embrace out-of-the-box, seamless collaboration and communication platforms and tools for their workforce, that will be in the best position to succeed in this new hyper-connected world. And while technology shouldn’t be the starting point for how your workplace is defined, it is the glue that holds together the people and the work, and should be carefully considered.

How is the demographic dividend impact your workplace? Share your comments below.

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Unleashing potential, part 2: take advantage of disruption https://www.tatacommunications.com/blog/2015/11/unleashing-potential-part-2-take-advantage-of-disruption/ Fri, 13 Nov 2015 17:05:01 +0000 http://tatacommunications-newworld.com/?p=2781 In my previous post, I talked about the gains to be made if you can unlock your potential. In this post I’d like to share a real example of the potential for trillion dollar markets and how to break down the technical and societal barriers to accessing billions of new customers. Recently I was boarding a flight in Muscat after a family holiday when I heard a familiar ping — it was a text message from my bank asking if I had made a transfer of 30 pounds with Western Union. I replied no and immediately received a response to...

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In my previous post, I talked about the gains to be made if you can unlock your potential. In this post I’d like to share a real example of the potential for trillion dollar markets and how to break down the technical and societal barriers to accessing billions of new customers.

Recently I was boarding a flight in Muscat after a family holiday when I heard a familiar ping — it was a text message from my bank asking if I had made a transfer of 30 pounds with Western Union. I replied no and immediately received a response to say thank you and that fraudulent activity had been suspected. I was invited to reply yes to cancel my card or no to not cancel it. I replied yes and received a final message saying a new card would be ordered. This is just one example of the 30 trillion A2P (application to person) messages that will be sent this year.

Of course, text messaging has been around for a long time but more and more CMOs like me are finding that it’s hard to get customers hooked on apps and that text messaging,  specifically A2P messaging, is becoming a universal platform for customer engagement. The numbers tell the story: we are all 30% more likely to respond to a text message, even one sent by a machine!

I’ve been helping several top social companies deploy their A2P strategies and have learnt that whilst digital marketing teams often kick start work in this area, the trend is towards using industry standard global mobile message platforms, managed by IT. The regulatory, security and quality factors means it’s not just a marketing activity anymore, which I can say even with my CMO hat on.

Take my Oman example – my bank needed to be able to have a message platform that could reach me globally, to be secure and not vulnerable to spam or hacks and to be 100% certain that the message was delivered to me and opened by me. As many know, regulation is changing in India and there are only a small number of providers including Tata Communications which are based on the SS7/SCCP standard, the only standard that can be used for messages coming into India.

At Microsoft’s Future Unleashed last week, I enjoyed hearing Scott Guthrie, Executive Vice President, Cloud & Enterprise Group at Microsoft speak of how Microsoft’s global hyper-scale public cloud platform is now delivering services from data centres in India and I’m thrilled that Tata Communications is part of that announcement.

The truth is that hyper-scale public clouds need hyper scale cloud enabled networks. In a SaaS (software as a service) world, the dynamic between the service and the network dramatically change. User experience becomes more dependent on the network delivering cloud apps as a service and we all want the flexibility to be able to pick and mix cloud services and not be tied to any one vendor. That’s why the network services industry is being so disrupted by cloud.

Similarly disruptive, it’s been projected that the IoT market will be worth 11 trillion dollars in 2020 with over 40% of that value coming from developing markets. I know that CIOs don’t want to be worrying about how the wearable or connected device that will drive new revenues for your company connects within your ecosystem. It’s the same as every time you make a mobile call, you don’t have to think about how to connect to another type of a device on another operator’s network.

For that reason it goes without saying I’m super excited that we’ve been working in stealth mode using LORA, the industry standard for low power wide area networks. Excitingly, our field trials between Delhi and Mumbai have been successful with some initial customer proof of concepts and we’re now working on delivering a universal connectivity platform for IOT in India as a managed service based on industry standards and not tied to wifi, 4G or GPRS. We are inviting customers with IoT projects to work with us to test it, end-to-end.

Imagine what that means in terms of possibilities for businesses in India? How would this technology unleash your potential? I would love to hear from any of you who have interesting use cases for your businesses that we can work on together, so please leave your comments below.

Read the third and final part of Julie’s Unleashing Potential series.

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Unleashing potential part 1: make your move https://www.tatacommunications.com/blog/2015/11/unleashing-potential-part-1-make-your-move/ Fri, 06 Nov 2015 14:40:35 +0000 http://tatacommunications-newworld.com/?p=2763 As a cyclist and a big fan of the Tour de France it’s been fascinating for me to see how Team Sky – a British team with no background in cycling — have managed in just a few years to dominate the sport, winning three out of last five Tour de France races. The Tour is the biggest test of human endurance and Team Sky have been able to unlock potential in cycling that no other organisation has been able to do before them. They attracted money to the sport, challenged conventional cycling technologies and human factors and, most critically,...

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As a cyclist and a big fan of the Tour de France it’s been fascinating for me to see how Team Sky – a British team with no background in cycling — have managed in just a few years to dominate the sport, winning three out of last five Tour de France races. The Tour is the biggest test of human endurance and Team Sky have been able to unlock potential in cycling that no other organisation has been able to do before them. They attracted money to the sport, challenged conventional cycling technologies and human factors and, most critically, worked as a team with the best partners they could.

Crucially, the team adopted the “aggregation of marginal gains” approach, where every area is examined in minute detail for possible improvement, and the cumulative effect of many small gains gives a considerable advance on the opposition. These changes, for example transporting each cyclist’s own mattress and pillow from stage to stage to ensure a quality sleep each night, were previously unheard of and totally disrupted the status quo in professional road cycling. Team Sky unleashed the potential in themselves and in the sport and set the bar for success at new heights.

American author Eric D Thomas talked about this in his book The Secrets of Success when he said, “You cannot afford to live in potential for the rest of your life; at some point you have to unleash your potential and make your move.” His teachings inspired Team Sky to unleash their potential and to make a move, and now the world of road cycling will never be the same.

It makes me think of the saying “May you live in interesting times.” It certainly feels this is true for India, and all over the world too. For example, next week in London, India’s Prime Minister Modi will deliver the biggest public address ever held in the UK of a government minister at Wembley Stadium in front of 70,000 people. And India, here in the year 2015, is rated seventh highest country for market potential in the world and one of the top gainers this last year in business reputation.

And whilst India is still in the bottom third in global innovation rankings, I believe the interconnecting vectors of mobile, cloud, Internet of Things and Digital India offer the chance for Indian enterprises to leapfrog more developed markets, like we have seen in the rapid rise in e-commerce. Who would have thought a unicorn could be built from a national Indian market until ecommerce exploded? As Eric D Thomas said – unleash the potential and make your move. And like Team Sky, be bold and leapfrog the competition in years, not decades.

What do you think is the secret to unleashing potential? Leave your comments below. And in part 2, published next week, I’ll talk about how the lessons from Team Sky can be taken into the business world. 

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Disney takes a leap into the future of TV https://www.tatacommunications.com/blog/2015/10/disneylife-and-the-future-of-tv/ Fri, 23 Oct 2015 16:34:38 +0000 http://tatacommunications-newworld.com/?p=2724 Perhaps not a shockwave but a definite tremor was felt in the media industry this week when Disney announced it will by-pass the traditional broadcasters, aggregators and content distributors by launching its own direct to consumer video service. DisneyLife, to launch in the UK next month, will join services from HBO, CBS, NBC, Showtime, Nickelodeon and WWE which allows viewers to watch shows on demand, and in some cases live broadcasts, over the Internet. While not the first to do so, it is very significant to see a large content owner like Disney decide to engage directly with consumers. For...

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Perhaps not a shockwave but a definite tremor was felt in the media industry this week when Disney announced it will by-pass the traditional broadcasters, aggregators and content distributors by launching its own direct to consumer video service.

DisneyLife, to launch in the UK next month, will join services from HBO, CBS, NBC, Showtime, Nickelodeon and WWE which allows viewers to watch shows on demand, and in some cases live broadcasts, over the Internet. While not the first to do so, it is very significant to see a large content owner like Disney decide to engage directly with consumers.

For me, there are two big takeaways from this development. First, content owners with a strong enough brand are realising that they don’t need a middleman to reach their audiences. This will be causing alarm bells to ring for the traditional broadcasters and distributors and paves the way for other brands to follow suit.

Secondly, the move is showing that brands such as Disney are seeing the value in having a direct connection to the end user, enabling them to rapidly react to the different ways their consumers want products. Certainly DisneyLife has been developed with the future in mind, with a goal of launching in France, Spain, Italy and Germany, and the platform has the potential to be rolled out in the US.

Looking ahead, Disney’s chief executive Bob Iger sits on the board of Apple, and says he shares Tim Cook’s sentiment that apps are the future and TV channels are losing relevance. It’s interesting to see a brand such as Disney, with a rich back catalogue, taking control of their content and realising they have everything at their disposal to reach old and new audiences, in the way their audiences wants to consume content.

Furthermore, these companies are also realising they don’t need to start from scratch to build the infrastructure to do so when they can partner with a connectivity provider with an ecosystem of hosted, cloud based media services to deliver uninterrupted, high quality content across the globe. This approach delivers increased speed to market, lower risk for new services, little or no initial investment and flexible OPEX commercial options.

It will be even more interesting to see who follows suit and where Disney takes this next. Either way, traditional broadcasters, or content aggregators, will be worried and likely will adapt to handle this new competitive threat.

How do you think DisneyLife will affect the broadcasting industry?

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The power of partnerships in marketing world https://www.tatacommunications.com/blog/2015/10/the-power-of-partnerships-in-marketing-world/ Fri, 16 Oct 2015 15:42:10 +0000 http://tatacommunications-newworld.com/?p=2699 In my previous blog, I talked about the need to humanise marketing. Another natural instinct for all of us is the need to be social – working with others rather than alone. The sum of parts is always greater than the whole when you work together with others who have the same objectives. Consider the Apple and AT&T collaboration few years ago – AT&T benefitted from being the first company to exclusively offer iPhones, while Apple benefitted from AT&T’s channel for distribution and customer base. Hershey’s partnered with Betty Crocker to create the chocolateiest brownies ever! These partnerships deliver on...

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In my previous blog, I talked about the need to humanise marketing. Another natural instinct for all of us is the need to be social – working with others rather than alone. The sum of parts is always greater than the whole when you work together with others who have the same objectives.

Consider the Apple and AT&T collaboration few years ago – AT&T benefitted from being the first company to exclusively offer iPhones, while Apple benefitted from AT&T’s channel for distribution and customer base. Hershey’s partnered with Betty Crocker to create the chocolateiest brownies ever! These partnerships deliver on two vectors – delighted customers and market share gains for all the brands involved.

Whether it is teaming a car manufacturer with a theme park to attract the family segment, or pairing pizza with online gaming, or aligning toys with food – corporations today are looking to create strategic alliances that tap ways to be more appealing to their customers in areas in that they don’t necessarily compete – providing incremental marketing exposure and ultimately gaining new customers.

The best marketing advice I ever heard was to dream big and market well – the success of a concept requires so much more than just a good idea. There have been many examples of excellent products that have failed to win over the hearts and minds of consumers. The electric car maker Tesla is a great modern success story. The company understood its market exactly and also how to target effectively. It was not innovation for innovation’s sake. This enabled Tesla to win the race against some more established players in the automotive sector. Picking up from what Tesla did, it is up to the marketer to take the unknown, unfamiliar concept and make it appealing to the target audience. Only when a product seamlessly integrates into the customer’s life, will it truly succeed. Seamless integration relies upon effective partnerships.

B2B marketing may be considered very different from B2C, however, permeating the lives of decision makers in their everyday lives is equally important for B2B brands as for B2C brands – what we ultimately want is for our customers to start thinking about our brands in a different way. It is about increasing positive brand currency and simultaneously contributing to the overall value of the business.

One recent example that brings this to life is the Heathrow Express (nicknamed the Tata Express by media!). Built around the message ‘We’re the connection’, Tata Communications’ sponsorship of Heathrow Express is part of a wider marketing strategy to raise awareness of Tata Communications globally. Not many people might know that 24% of all internet traffic is routed through our global fibre-optic cable network or that our customers can reach 99.7% of the world’s GDP using our services and infrastructure. We are also partnering with our customers (such as Aetna, the American managed healthcare company) for joint branding on the Heathrow express – very much like a media partnership. Interestingly, a branding of the onboard WiFi service on the Heathrow Express resulted in a 50% jump in traffic to our website.

We aim to show the passengers on the Heathrow Express that Tata Communications is the connection between them and their customers and partners, powering the growth of their business. Given 69% of the 5 million people who use the Heathrow Express every year are business passengers, this is the ideal platform for us to highlight to them that ‘We’re the connection’ – we seamlessly connect consumers to commerce, human to human  and one business collaborator to another, at the highest speed possible. These initiatives boost the value of our brand currency. But the very essence of “we’re the connection” has partnerships at its core.

The use of such partnerships is a powerful marketing tool in the right context, and we’re set to see more and more B2B marketers leveraging this power in the future. Positioning the brand as an innovator, for example, is more effective when working in cohesion with like-minded innovative organisations. It’s crucial that one partners with a brand that is aligned with theirs, which is the rationale behind our sponsorship of the Heathrow Express and our ‘We’re the connection’ campaign.

Customers ultimately see through ‘vanity partnerships’ and it’s with the intellectual integrity to find the right partners that add value to the brand strategy. Such partnerships strengthen the brand beyond the confines of traditional media. For example, we know that a press release with a partner can generate an AVE of anything between $500k and $10mn in brand value. Furthermore, using business-to-human tactics allows us to reach broader audiences and stimulate different reactions from the people we want to influence.

Follow Julie on twitter

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How Heathrow Express became the fastest train in UK https://www.tatacommunications.com/blog/2015/09/how-heathrow-express-became-the-fastest-train-in-uk/ Mon, 28 Sep 2015 09:54:19 +0000 http://tatacommunications-newworld.com/?p=2652 In today’s world, the expression ‘time is of the essence’ is more apparent than ever. As business and craftsmen this drives us to enhance efficiency as much as humanly possible, but it is technology that is pushing the boundaries of speed in a number of industries. At Heathrow Express we’ve taken this notion on board. With a journey time of 15 minutes, our train service offers passengers flying into Heathrow the fastest way to get to central London bar none. We carry 17,000 passengers a day to and from one of the world’s busiest airports and one of the biggest...

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In today’s world, the expression ‘time is of the essence’ is more apparent than ever. As business and craftsmen this drives us to enhance efficiency as much as humanly possible, but it is technology that is pushing the boundaries of speed in a number of industries. At Heathrow Express we’ve taken this notion on board.

With a journey time of 15 minutes, our train service offers passengers flying into Heathrow the fastest way to get to central London bar none. We carry 17,000 passengers a day to and from one of the world’s busiest airports and one of the biggest business districts in the world. As with any business, in recent years we’ve focused heavily on technology. New innovations have enabled us to enhance the service we provide our customers, helping us to strengthen communications, listen and analyse customer feedback and use these insights to develop the Heathrow Express service further.

Our story is one of firsts. In 2007, we were the first train service that travelled underground to offer on-board Wi-Fi. Then in 2009, we installed flight information screens at London Paddington, making it the first railway station in the UK to offer passengers this material. These developments have been hugely successful for Heathrow Express, and have emphasised the true benefits that technology can bring to our customers and to the rest of the business.

Our recent partnership with Tata Communications is another proof point of this. The recent branding initiative has seen our entire fleet of trains wrapped with Tata Communications’ banners and messaging. The campaign itself builds on our shared role as connectors for businesses and people around the world, symbolising the mutual business values of both companies to provide a fast, high quality connection at all times.

Alongside this, we’ve recognised the value of delivering real-time information to our customers. Another first: we’ve included screens displaying information in real time, collected from GPS providers, TomTom and Google maps, to advise customers on the time and costs of a taxi versus travelling on the Heathrow Express. We are aware that information is knowledge, and communicating useful travel information in real-time to commuters has enabled by technological innovation.

There are many other parts of the business that have been enhanced by recently adopted technologies, which have contributed to creating an ever-improving customer experience. From purchasing tickets, communicating with customers on social media platforms, designing and maintaining an intuitive website to ensuring our safety features meet the highest industry standards, technology has had a beneficial impact on a number of areas of the business.

Furthermore, we have no intention of stopping here. The Heathrow Express has evolved into a business that has technology at its heart. Continually adopting new technologies and keeping our customers informed at all times are commitments and values that will remain core to the business for years to come.

Learn more about the partnership between Tata Communications and Heathrow Express in the report below

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The culture of innovation: Leadership lessons https://www.tatacommunications.com/blog/2015/09/the-culture-of-innovation-leadership-lessons/ https://www.tatacommunications.com/blog/2015/09/the-culture-of-innovation-leadership-lessons/#comments Thu, 24 Sep 2015 11:34:52 +0000 http://tatacommunications-newworld.com/?p=2638 In the run-up to the United Nations Solutions Summit, a longer-term grassroots effort to lift-up exceptional innovators developing solutions that address one or more of the 17 sustainable development goals, I have been reflecting on the role culture plays in driving innovation – in the context of leadership. I believe that technology is one of the greatest catalysts of change in the modern world – where technological breakthroughs offer innovative solutions to the most pressing global challenges of today. From zero-emission engines to the Internet of ‘smart’ everythings, these emerging technologies offer a glimpse into the possibility of transformation across...

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In the run-up to the United Nations Solutions Summit, a longer-term grassroots effort to lift-up exceptional innovators developing solutions that address one or more of the 17 sustainable development goals, I have been reflecting on the role culture plays in driving innovation – in the context of leadership.

I believe that technology is one of the greatest catalysts of change in the modern world – where technological breakthroughs offer innovative solutions to the most pressing global challenges of today. From zero-emission engines to the Internet of ‘smart’ everythings, these emerging technologies offer a glimpse into the possibility of transformation across industries, for everyday life & for the planet.

“Culture eats strategy for breakfast” is a phrase I often refer to and one that I believe sums up the magic ingredient that can make all the difference in a success or failure. Take innovation for example, setting up a strategy for innovation is easy enough, but ultimately it is people who innovate. Everyday people at the heart of extraordinary ideas.

With this in mind, it is important to remember to continuously reflect and challenge ourselves: how can culture drive successful innovation – and what, specifically, leaders can do to influence the kind of culture that leads to behaviour that’s truly innovative.

I recently spent time exploring this thought with a group of peers, from all different walks of life. We all agreed – both in terms of the importance of innovation to evolving the modern world and more importantly the four elements that we believe form the core of a culture of innovation:

  1. Innovation is diversity: bring people from the outside into your innovation process.
  2. Innovation is a state of mind not a budget
  3. Innovation is driven by inspired leadership
  4. Innovation is being brave, adaptable, resilient and curious

Without a doubt, the breadth and velocity of technological innovation appears equally inspiring and empowering as well as disruptive. The challenge for leaders today is to arrive at a shared understanding of innovation and an awareness of how it can generate greater value for all for the people we serve, the organisations we lead and the societies to which we belong.

We simply have to be brave enough to take the risk to imagine the possibilities.

What do you think?

More from our Networked Enterprise Institute CEO Summit 2015.

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How innovation happens part 2: The sporting outlier https://www.tatacommunications.com/blog/2015/09/how-innovation-happens-part-2-the-sporting-outlier/ Mon, 21 Sep 2015 12:48:36 +0000 http://tatacommunications-newworld.com/?p=2630 In my previous post, I looked at how outlier environments have contributed to technological innovation across a number of industries, and how Formula One, the world’s leading motor sport, can be seen as the outlier of the automotive industry. The relationship between technology and sport extends beyond F1 and technologies from other outlier environments are starting to change the world of sports. Team sports are notoriously difficult to officiate due to the pace at which they are played and the fact rules books tend to be littered by grey areas. For example, cricket batsmen traditionally hold the option to decide...

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In my previous post, I looked at how outlier environments have contributed to technological innovation across a number of industries, and how Formula One, the world’s leading motor sport, can be seen as the outlier of the automotive industry.

The relationship between technology and sport extends beyond F1 and technologies from other outlier environments are starting to change the world of sports. Team sports are notoriously difficult to officiate due to the pace at which they are played and the fact rules books tend to be littered by grey areas.

For example, cricket batsmen traditionally hold the option to decide whether or not to surrender their wicket if a decision is unclear, as in some cases only they honestly know if they have made contact with the ball before it is caught.

Hawk-Eye technology, a system which visually tracks the trajectory of a ball and displays a record of its statistically most likely path as a moving image, help cricket, tennis and football umpires/ referees make more accurate decisions, reducing injustice caused by human error.

All Hawk-Eye systems are based on the principles of triangulation using the visual images and timing data provided by high-speed video cameras. The technology has its origins in a subsidiary of Siemens, Roke Manor Research Limited, which specialises in image processing technology for use in applications such as visual positioning systems designed for space missions and location systems for the military – two classic outlier environments.

Putting tech through its paces

Hawk-Eye first appeared as a commentary feature on Channel 4’s coverage of live cricket. It was installed to assist umpires’ decision-making in 2008/09, by which point it was already being used in tennis – debuting at the 2005 US open.

Having become established as a technology that had added value to cricket and tennis, its deployment in football was first showcased at FIFA World Cup 2014 – triggering a vibration on a wristband worn by the referee if the ball crosses the goal-line.

According to an announcement made by FIFA, it may not just be the referees who are equipped with wearable technology soon, as the international football governing body has declared itself open to the idea of allowing players to use wearables too. Insightful results are gleaned from monitoring athletes while they are performing, which until now has only been possible in the gym or on the training ground/ test track.

While wearables are already registering an impact on the training ground, through gathering performance and health data on professional athletes and sportspeople in a competitive environment, sports scientists can develop new ways to improve performance and make sports safer.

This blossoming relationship between technology and sport is a pathway to further technological innovations that affect other industries. Sports generally, and the competition they create, present attributes of an outlier environment. Teams and individuals push the boundaries of how they train, prepare and execute, even if the result is to get that extra 1% of performance.

The stakes are high and wrong decisions caused by human error can result in losses of millions for clubs. As a result professional sport is becoming a hotbed of biological, medical, nutritional, physiological, psychological and even technological research and testing.

Research on methods to maintain maximum performance output from athletes has led to numerous innovative product developments from energy gels to advanced systems that test and improve reaction times.

Bringing outliers in

The role of outliers in incubating extreme innovation has gone full cycle. From using technologies developed for space in sport to sharing research and development from sports testing with technology innovators. Quite simply, any environment where the stakes are exceptionally high for whatever reason is a foundation for innovation.

Enterprises such as partnerships between companies operating in different industries affected by unique outlier environments; the F1 Connectivity Innovation Prize; and bringing wearable technology into professional sports environments are ways of stimulating a culture of innovation.

The cross-pollination of ideas, expertise and technology that evolves from these initiatives will undoubtedly register an impact on the technology we use every day at home, on the move and in the workplace.

Read my previous blog How innovation happens part 1: outliers in the game of progress. Follow me on Twitter @mehulkapadia.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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How innovation happens part 1: outliers in the game of progress https://www.tatacommunications.com/blog/2015/09/how-innovation-happens-part-1-outliers-in-the-game-of-progress/ Thu, 17 Sep 2015 16:43:07 +0000 http://tatacommunications-newworld.com/?p=2626 Being an outlier means standing apart from others – it could be an extreme thing, even an anomaly. Certain environments that present unique challenges to the people and machines operating within them are also called outliers. In these environments, necessity breeds innovation. To succeed in outlier environments requires a combination of out of the box thinking, technical expertise and past experience. Designing solutions to meet the demands of these extreme settings has led to game-changing innovations and holds the key to future technological breakthroughs, which can make the world a better place and permeate every part of our day-to-day lives....

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Being an outlier means standing apart from others – it could be an extreme thing, even an anomaly. Certain environments that present unique challenges to the people and machines operating within them are also called outliers. In these environments, necessity breeds innovation.

To succeed in outlier environments requires a combination of out of the box thinking, technical expertise and past experience. Designing solutions to meet the demands of these extreme settings has led to game-changing innovations and holds the key to future technological breakthroughs, which can make the world a better place and permeate every part of our day-to-day lives.

“Failure is not an option”

Gene Kranz, Flight Director of the Gemini, Apollo and Space Shuttle missions wasn’t referring to technology when he made that statement, but his sentiment holds true when it comes to space technology.

Space is a void populated by the unforeseeable and in which even the smallest issue can end in catastrophe – a ding from passing debris can see a satellite spinning out of orbit, a power failure means no life support systems, an interruption in communications would cut astronauts off from lifesaving data.

Not to mention the high radiation, extremities of temperature at both ends of the scale and heavy vibration and shock of the initial launch process that technology in space must operate in. An engineer can’t nip up to space to turn a satellite off and on again – space is the ultimate outlier environment. That is why devices used in space need to not only be built with high-reliability design, but also be ultra-lightweight and ultra-low power to achieve production, cost and energy efficiencies.

It’s because of these extreme conditions that space technology innovators are responsible for a great number of breakthroughs that now populate our everyday lives. One example is the development of Digital Fly-by-Wire (DFBW) technology, developed by NASA in the 1960s when engineers began searching for alternatives to mechanical flight control.

DFBW now enables aircraft to maintain constant speed and altitude over long distances for better fuel efficiency. It is now used by leading aerospace manufacturers including Airbus and Boeing and is deployed in both passenger and military aircraft.

Beyond that, space exploration led technologies we see every day, including artificial limbs, LEDs, de-icing systems and even the cordless vacuum cleaner. Tata Communications is even working with a team in the Google X Prize to communicate a selfie of Team Indus’ robot from the moon using its IP network.

Driving competitive advantage

While the extremes of space have brought innovation across the board, the automotive industry has an outlier environment of its very own to thank for the rapid pace of innovation it maintains – Formula 1. A fraction of a second is the difference between success and failure in F1.

A winning  team needs a car that can reach a top speed of over 233mph; a driver with a reaction time of less than 0.4 seconds; and a crew that makes the race winning calls in the heat of the moment based on accurate and up to the second information.

So, engineers and manufacturers have a challenging brief; build a car that in addition to have 200mph-plus top speeds, has the acceleration and braking capacity to go from nought to 100mph and back to nought in under five seconds, and ensure it works week in, week out no matter the conditions.

To meet that brief, Mercedes shares information on aerodynamics and computational fluid dynamics with NASA and defence group BAE Systems, while Lotus has a similarly cooperative relationship with aircraft manufacturer Boeing.

The notoriously secretive teams have pioneered the use of new carbon-fibre composites, engineered breakthroughs in suspension systems and even lead in areas of human performance science. The result has been the emergence of technologies including active suspension, traction control, gearbox automation, fuel consumption and aerodynamics in every day street cars.

Beyond automotives, the same hi-tech carbon fibre composite, a resilient and lightweight material originally designed for F1 cockpits, is used in the ground-breaking incubator that keeps babies safe when they are transported between hospitals: the Baby Pod II infant transporter.

Speed data

A more recent F1 phenomenon is the impact of data and superfast connectivity via fibre on racing fortunes. During the heat of a 200mph race, engineers dissect information recorded by up to 150-200 sensors on the car in real-time. From this data, they can glean information to make split-second decisions on factors ranging from tyre pressure and fuel consumption to trends affecting past lap times.

As with in-car hardware and engineering, the data collection and analysis technologies used in F1 have also found new applications in other industries. For example, McLaren has applied its advanced telemetry system for remote condition monitoring of an F1 car, which uses sensors to monitor data feeds and enable real-time strategy and decision-making, to the monitoring of medical patients.

Likewise, Cosworth, a supplier of F1 engines and electronics, works alongside the UK Ministry of Defence providing its military accident data recorder and blast event and vehicle integrity system. These systems allow military personnel to gather more information about accidents and events on the battlefield.

Tata Communications’ Formula 1 Connectivity Innovation Prize is designed to take advantage of Formula 1’s outlier credentials by challenging teams of innovators to propose solutions to current technological challenges posed by the sport.

Participants must consider that the pit wall during trackside operations is one of the most extreme field-based engineering environments to work in, often with temperatures exceeding 40°C. So, a winning solution needs an intuitive interface as well as the ability to process and arrange huge – and constantly increasing – volumes of data.

The brief is designed to inspire would-be innovators to overcome technological, climatic, cognition and design-based challenges with a realistic solution, which adds true value.

In my next post, I will discuss the growing relationship between technology and sport, looking at how other sports are taking drawing inspiration from F1, and in turn providing new outlier environments to stimulate future technological innovation.

Read part 2 of How innovation happens: The sporting outlier. You can also follow me on Twitter @mehulkapadia.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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To OTT or not OTT, is this really a question? https://www.tatacommunications.com/blog/2015/09/to-ott-or-not-ott-is-this-really-a-question/ Fri, 11 Sep 2015 13:19:29 +0000 http://tatacommunications-newworld.com/?p=2617 We all know that content distribution is evolving at the speed of light. The shift from traditional broadcast services to over-the-top (OTT) content delivery via the Internet has changed how people consume content for good. We want to be able to check out the latest films and our favourite TV shows whenever, wherever, on-demand, on the device of our choice. With their traditional revenue streams under threat, content owners, distributors and advertisers are transforming their business models to be able to satisfy people’s growing hunger for content. According to figures by Digital TV Research, revenues from pay TV subscriptions and...

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We all know that content distribution is evolving at the speed of light. The shift from traditional broadcast services to over-the-top (OTT) content delivery via the Internet has changed how people consume content for good. We want to be able to check out the latest films and our favourite TV shows whenever, wherever, on-demand, on the device of our choice.

With their traditional revenue streams under threat, content owners, distributors and advertisers are transforming their business models to be able to satisfy people’s growing hunger for content. According to figures by Digital TV Research, revenues from pay TV subscriptions and on-demand content crossed the $200 billion threshold in 2014, up from $176 billion five years ago. As people’s content consumption habits change, we’re also witnessing an explosion in connected devices. To illustrate, the number of homes with a digital TV is set to reach 1.65 billion in 2020 – a huge increase of one billion from 2010.

These numbers sound impressive, but as new trends emerge, I always like to take a step back and see how they’re reflected in my own family. My eight-year-old son checks out video tutorials on Minecraft while my teenage daughter creates her own video blogs and shares the most popular YouTube clips of the day with her friends. And it’s not just about the younger generations – my wife walks around the house with her iPad binge watching True Detective on Amazon Instant Video. So, with ever increasing volumes of different types of video content being consumed on smart phones, tablets and smart TVs, how is this evolution shaping content delivery?

Traditional broadcast services were a point-to-multipoint solution, so in the good old days, content had to be delivered to a limited number of distribution points. From there, content was broadcast far and wide. Now, broadcasting on the Internet brings a whole new ecosystem to bear.

The real benefit to using the Internet to deliver content is that point to point content delivery is no longer a one way communications medium. It is possible to learn a great deal about individual content consumers, including the types of content they like and, crucially, what they’re willing to spend their money on – which is obviously highly valuable to advertisers.

As an added bonus, more and more people using OTT services seem perfectly willing to pay a subscription fee. This makes two revenue streams available to those seeking to distribute content. The result has been an explosion of innovative business models built on OTT content delivery. With OTT, you can also run multiple business models concurrently, offering the right balance between subscription and advertising for different market segments, maximising the number of consumers that content providers are able to reach.

This may have been difficult – even novel – a decade ago. But now, the opportunities offered by different subscription models makes OTT an attractive option. As technological barriers have come tumbling down, the business risk of not using OTT as a content distribution method is far higher than the risk of sticking to traditional methods.

Big names like HBO have acknowledged that the realities – and the economics – of content distribution have changed. The Internet and the explosion in connected devices has created unprecedented opportunities for content providers to boost revenues through new levels of audience engagement. OTT is no longer a question of “if” or even “when” – those who take the plunge with OTT will reap the rewards.

Tata Communications will be at IBC 2015 this week. To see a demonstration of our Media Ecosystem, come to MS23, Hall 13. 

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Four live-streaming lessons NFL can learn from cricket https://www.tatacommunications.com/blog/2015/09/four-live-streaming-lessons-nfl-can-learn-from-cricket/ Mon, 07 Sep 2015 10:53:33 +0000 http://tatacommunications-newworld.com/?p=2607 The NFL preseason, now over, is seen as the ultimate test run — the time for fine-tuning on both sides of the ball and evaluating rookies in live games, with no impact on win-loss records before the official season kick off on September 10. However, I see the boldest test run for the NFL coming during the regular season — October 25 to be exact. This test run will be an opportunity to broaden the game’s global audience and signifies an evolution in how the world consumes live media. On that day, the Buffalo Bills will face the Jacksonville Jaguars in London...

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The NFL preseason, now over, is seen as the ultimate test run — the time for fine-tuning on both sides of the ball and evaluating rookies in live games, with no impact on win-loss records before the official season kick off on September 10.

However, I see the boldest test run for the NFL coming during the regular season — October 25 to be exact. This test run will be an opportunity to broaden the game’s global audience and signifies an evolution in how the world consumes live media.

On that day, the Buffalo Bills will face the Jacksonville Jaguars in London as part of a three game, back-to-back International Series for the NFL. Distribution rights have been sold exclusively to Yahoo!, marking the first time a regular-season NFL game will be exclusively available for live streaming globally.

There have been reports calling this live-stream an experiment, but I would argue that it’s not. This is a test run for the future. If the system fails, if there are glitches in the stream, this game will offer opportunities to make adjustments and, ultimately, deliver flawless broadcasts in the future.

As live streaming takes hold as one of the top methods of content consumption, broadcasting an event of this magnitude presents a particularly unique set of challenges, from reliability to global scalability. Think back over the past year when the world witnessed catastrophic live streaming letdowns during the Winter Olympics and the FIFA World Cup.

So, what do organisations such as Yahoo! and the NFL need to know before plunging into the world of live streaming? For that, I’ll share a live-streaming lesson from a sport famous for tonks over touchdowns: cricket.

As one of the leading portals for on-demand and live cricket content, Cricket Nirvana was one of the first sports websites to experiment with global live streaming. Its owner, Nimbus Communications, the largest broadcast company in India, needed a strong service provider with enough global reach to match their audience. They called on Tata Communications’ content delivery network (CDN) service to sustain exponential surges in traffic while maintaining a cost-effective budget.

Based on our work with Nimbus Communications, here are four key considerations for ensuring a seamless and entertaining experience for NFL viewers around the world:

  1. Keep it close to live. Think about times you might have watched a game on a smartphone and you were a few plays behind a desktop broadcast in the background. If not handled appropriately, the processing of live-streaming video can add a significant delay across multiple devices. In our experience with streaming cricket matches, we focus on delivering live transcoding for multiple viewing formats.
  2. Increase reliability. To ensure a consistent, lag-free performance, Yahoo! and the NFL must focus on the end-user’s bandwidth availability, ensuring no compromises on performance while supporting all protocols and devices. They also need to create a fail-safe measure in case the stream goes down. Given the game will be global in nature, catering to the unique delivery demands in emerging and developed markets will be extremely essential.
  3. Maintain scalability. Great fans equal great responsibility. During NBC’s live stream of the 2015 NFL Super Bowl, 1.3 million viewers tuned in to the stream, and the most common complaint was the intense lag behind the live telecast. With an estimated 2.5 billion cricket fans around the world, traffic spikes are impossible to predict during matches, so Tata Communications has taken the necessary steps to ensure we can scale up quickly to meet viral content demands.
  4. Fans have no boundaries. There’s only one thing worse than lag, and that’s complete unavailability. Yahoo! and the NFL will need to think about positioning their content delivery strategy for growth and deliver content—in any format—to audiences both at home and abroad.

How do you plan to watch the game? Share your viewing experience in the comments section below. And if you are heading to IBC in Amsterdam (September 11-15), find us there at

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Business-to-human approach for marketing https://www.tatacommunications.com/blog/2015/09/business-to-human-approach-for-marketing/ Wed, 02 Sep 2015 10:49:48 +0000 http://tatacommunications-newworld.com/?p=2593 People want to deal with people not machines. Increasingly, forward-thinking marketing strategists are spearheading a marketing movement that is business-to-human rather than B2B or B2C. Consumers are becoming smarter, they want companies to appeal to both their rational decision making process, as well as their imagination and value-based needs as a buyer. Hence, looking beyond the traditional silos, brands are creating campaigns with empathy, which spark empowerment. Capturing the imagination of your audience isn’t a new concept, but the reality of doing so has changed for many companies. The question arises as to why have some companies been more successful...

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People want to deal with people not machines. Increasingly, forward-thinking marketing strategists are spearheading a marketing movement that is business-to-human rather than B2B or B2C. Consumers are becoming smarter, they want companies to appeal to both their rational decision making process, as well as their imagination and value-based needs as a buyer. Hence, looking beyond the traditional silos, brands are creating campaigns with empathy, which spark empowerment.

Capturing the imagination of your audience isn’t a new concept, but the reality of doing so has changed for many companies. The question arises as to why have some companies been more successful than others? I believe, a campaign that breaks past the confines of traditional marketing and adopts a more personable style, speaks volumes for a brand in the eyes of the public. Look at General Electric’s creativity and storytelling, particularly in its ‘Innovation at Work’ campaign, or IBM’s ‘Smarter Planet’ campaign,, breaking past the confines of traditional marketing and adopting a more personable style speaks volumes for a brand in the eyes of the public.

Both campaigns go down the route of what one could call ‘challenge marketing’ – They feature a call to action, for the brand as well as for the customers – it says that we are aligned in our ambitions; it shows that a brand understands its target markets and how to speak to them on a more personal level effectively.

It’s evident that brands have cottoned on to the importance of involving their company in initiatives and crafting a story that positions them as a problem solver or a brand based on providing great experiences. These are messages that resonate with both business decision makers and consumers.

A consumer brand, Coca Cola, sponsored the 2014 FIFA World Cup™ – at the heart of the company’s thinking was that it wanted the fans to ‘get something very real’ out of the experience. The Coca Cola branded FIFA World Cup Trophy Tour plane was decorated to reflect the spirit of Brazil, and encapsulated the vibrancy, energy and excitement that Coca Cola wanted to create. One reason why the campaign was met with such enthusiasm amongst football fans and consumers as a whole was because Coca Cola itself treated the campaign as a community exercise just as much as a branding initiative.

Even for B2B marketing, I’m a firm believer in marketing initiatives that recognise the fact that C-level decision makers in all disciplines are human beings with varied interests in and out of work. Harnessing this rationale, Tata Communications’ marketing strategy is undergoing constant evolution. While we have by no means abandoned the work we do to educate CIOs and CTOs from a business perspective, we are also seeing the advantages of displaying our credentials as a connector of people and businesses in different ways. For example, through our work delivering world-class connectivity to Formula 1® race locations and the MERCEDES AMG PETRONAS Formula One™ team; supporting Google Lunar X Prize entrant, Team Indus; and most recently our sponsorship of the Heathrow Express rail service.

My message to fellow B2B marketers is this. Decision-making is a journey which we ought to make as not just marketers but also as human beings based on multiple factors. B2B decision making is no different – for our brand to register maximum impact, we need to communicate with our target audience at multiple touch points. We want to influence through inspiration, however that inspiration does not come with simple logic and rationality alone. Adopting a business-to-human approach acknowledges this and incorporates a more imaginative marketing approach that works wonders while appealing to the emotional needs of buyers. After-all we are all consumers and human being as well.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Are you wary of wearable tech? https://www.tatacommunications.com/blog/2015/08/are-you-wary-of-wearable-tech/ Mon, 17 Aug 2015 13:23:02 +0000 http://tatacommunications-newworld.com/?p=2539 At Unpacked 2015 last week, Samsung revealed the first images of its new Gear S2 smartwatch, set to launch next month at IFA 2015. Christian Michaud tells us why we’re right to be sceptical about wearable tech.  A few months ago, I published a post discussing the realities concerning the mass adoption of wearable tech, which became the subject of passionate debate, provoking both positive and negative opinions. I think that says a lot about where the wearable tech industry is today and it is fascinating to see Gartner’s hype cycle in action. We are nearing the peak of inflated...

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At Unpacked 2015 last week, Samsung revealed the first images of its new Gear S2 smartwatch, set to launch next month at IFA 2015. Christian Michaud tells us why we’re right to be sceptical about wearable tech. 

A few months ago, I published a post discussing the realities concerning the mass adoption of wearable tech, which became the subject of passionate debate, provoking both positive and negative opinions.

I think that says a lot about where the wearable tech industry is today and it is fascinating to see Gartner’s hype cycle in action. We are nearing the peak of inflated expectations when it comes to wearables and there’s a mix of both excitement and disappointment. Some people see the potential, while others have dismissed wearables as useless pieces of technology that are living off the hype.

I can understand both of these perspectives.

On one hand,  IDC forecasts that by 2019 the total shipment volumes of wearable devices will reach 126.1 million units, resulting in a five-year compound annual growth rate (CAGR) of 45.1%. That’s a huge leap in wearable devices on the market and this may even be a conservative estimate as more applications and use cases are developed.

On the flip side, I think it’s absolutely essential that we are sceptical of new technologies and the role they will play in our lives. In fact, it is our responsibility to be. Not all technology products will change the world and we need to be critical of their value.

Some commenters said they’d never use Google Glass and dismissed wearables all together. While I agree that Google Glass was not ready, I was impressed by Google’s decision to put its commercial ambitions on hold. It showed patience that we don’t always see with new technologies. It has a vision for the product, but is exploring new ways to approach and develop a technology that can take users into the slope of enlightenment and on to the plateau of productivity.

In the case of wearable tech, the privacy concerns are huge. There are downsides in terms of misuse of private data and a significant amount of work will need to be done to ensure that user data is controlled and protected. On the other hand, this data can support new discoveries and better services, especially in health care and monitoring.

Even with the privacy risks, it doesn’t mean we can dismiss the technology outright. It means work needs to be done while we explore where it will show utility and create new value for users, enterprises and society.

The wearable technology concept is bigger than just one product. I can see use cases that are as diverse as health monitoring for home-based care, wearable cameras in policing, and virtual reality learning in the classroom. The potential for wearables is vast. It isn’t just about consumer electronics but new innovation across industry sectors.

I challenge you to think about what wearable technology has the potential to change your life in five years. How will you be applying it in your personal and professional life, and ultimately, will it add value? Leave your comments below.

 

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A touring circus of fuel and passion https://www.tatacommunications.com/blog/2015/08/winners-view-a-touring-circus-of-fuel-and-passion/ Fri, 14 Aug 2015 14:33:48 +0000 http://tatacommunications-newworld.com/?p=2528 Paul Clarke, F1 Connectivity Innovation Prize winner, comments that F1 is the pinnacle of all motorsport and predicts that in-race data analytics will be a seamless operation in the future. I’ve been an F1 fan since the late 1980s. My father follows motorsports closely and my whole family has been drawn into it, including my wife, with whom I regularly attend the Melbourne Grand Prix. My earliest F1 memory was seeing Nigel Mansell’s tyre blow in Adelaide, 1986. I was too young to understand the extent of the impact this event would have, but the memory of it still makes...

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Paul Clarke, F1 Connectivity Innovation Prize winner, comments that F1 is the pinnacle of all motorsport and predicts that in-race data analytics will be a seamless operation in the future.

I’ve been an F1 fan since the late 1980s. My father follows motorsports closely and my whole family has been drawn into it, including my wife, with whom I regularly attend the Melbourne Grand Prix.

My earliest F1 memory was seeing Nigel Mansell’s tyre blow in Adelaide, 1986. I was too young to understand the extent of the impact this event would have, but the memory of it still makes the hairs on the back of my neck stand up.

There is no question that F1 is the absolute pinnace of motorsport, where the best engineers and the best drivers compete on a global stage. Motorsport is unique, a touring circus of fuel and passion. Every race, every session has its own challenges and as a problem solver and innovator, I found the concept of the F1 Connectivity Innovation Prize intoxicating.

Signals and streams

The solution I proposed is designed to leverage the proven capabilities of traditional web technologies with the addition of modern protocols and concepts to produce near real-time, low latency communications and form a consolidated view of quantitative and qualitative data sets.

I called the concept Signals and Streams. Signals refer to data collected from multiple sources, which needs to be displayed unambiguously to meet the challenges faced by trackside engineers. Streams is a concept borrowed from micro-blogging platforms such as Twitter, which presents messages from users, interpreting the data and events in real-time.

Finally, the platform includes an element of machine-learning, using a concept called ARROW (artificial recognise-react oriented worker), which provides an autonomous analyst to compute vast amounts of data and scenarios based on incoming Signals and communicates with the team via Streams.

As a specialist in user experience and IT architecture, my thinking behind the platform was inspired by the recent shift towards user-centric design and push-based interfaces. The design uses modern approaches to data visualisation to provide clear, intuitive, instant information and communications to the users.

F1 CIP Challenge 1 winner, Paul Clarke

Solve a real problem

The brief was an invaluable resource in understanding the challenges a winning solution needed to overcome. However, over-emphasising how you answer the challenges can compromise the quality of the idea and solution. So, while my aim was to address both the technological and environmental challenges, I focused initially on forming an idea that would ultimately benefit the team’s performance.

My advice for entrants to the next F1 Connectivity Innovation Prize, is that you need to have a solid and viable concept before you begin your submission. I spent a significant amount of time running the concept through my head and storyboarding the outcomes until I could clearly picture the solution.

By doing so, I was able to develop a proposal that appealed to the end-users, in this case, the engineering team and the driver, assisting the ability of the team to analyse and interpret data, as well as addressing the challenges specified in the brief.

Read the stories of the other winners of the F1 Connectivity Innovation Prize.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Winner’s view: F1 is the marriage of engineering and art https://www.tatacommunications.com/blog/2015/08/winners-view-f1-is-the-marriage-of-engineering-and-art/ Wed, 12 Aug 2015 13:52:25 +0000 http://tatacommunications-newworld.com/?p=2516 Marco Einӧder and partner Leire Apraiz, winners of the first challenge of the F1 Connectivity Innovation Prize, explain why successful F1 technology innovations combine state-of-the-art engineering with artistic design. When our son Diego was two years old, we gave him his first F1 toy car. His passion became our family’s passion and soon I was using my training as a sculptor and a computer engineer to make F1 toy cars using home-made drivers, mechanics and car designs. What I love about F1 is that it is one of the few sports that brings together the two things I am most...

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Marco Einӧder and partner Leire Apraiz, winners of the first challenge of the F1 Connectivity Innovation Prize, explain why successful F1 technology innovations combine state-of-the-art engineering with artistic design.

When our son Diego was two years old, we gave him his first F1 toy car. His passion became our family’s passion and soon I was using my training as a sculptor and a computer engineer to make F1 toy cars using home-made drivers, mechanics and car designs.

What I love about F1 is that it is one of the few sports that brings together the two things I am most passionate about: art and engineering. Drivers and engineers do not drive and develop cars, but masterpieces. F1 is not just motor racing, but an arena for design, technology and engineering.

Big data, simple design

Our main objective was to display the maximum amount of information, using the simplest design possible, to allow users to make decisions based on all the relevant information they need, in the minimum amount of time. When I have watched F1 races on television I have often found the displays used to show the viewer key data extremely difficult to follow, which was a problem we wanted to solve.

When developing our proposal, we realised that a system which only displays real-time data has limited value – even when it is being used to inform real-time decisions. Therefore, we outlined a solution which brings together a core block of data that is mainly sourced from real-time processes with additional blocks that present historical data on relevant scenarios.

Having both types of information in one simple, customisable interface allows the user to interpret the real time data within its wider context. This gives F1 engineers the ability to provide strategic recommendations based on the unique data collected in the heat of the race itself analysed again data collected over a longer period of time.

In terms of the user interface, we approached this element of our proposal using the slogan “Think Different”. Given the trackside environment and pace at which decisions need to be made, we felt simplicity was key and decided to use Microsoft Word to design the graphic user interface (GUI).

Microsoft Word is not a graphic design tool but it’s reduced graphic capabilities provided us the perfect scenario to create as simple a design as possible. The final design was completely customisable, allowing the user to display the information they required for their specific purpose.

Winner1- Marco and Leire

 

 

 

 

 

 

 

 

 

Winning advice

I wondered when watching races on TV whether anybody could really follow all the data produced from an F1 car printed in a chart. So, the problem we wanted to solve and the core design brief was clear from the starting point. Tyre temperatures, gears, breaks, speed and battery use all have a physical place on the car, so this logic pushed us to represent the data as it appears in real life.

Once we had this design idea we focused on simplifying the design as much as possible, without compromising on the quantity and quality we could display. So, if you think your ideas has potential, consider these words: “Don’t dream your life, live your dreams… and keep trying!”

You can see some of Marco and Leire’s previous work here and read our previous winners’ blog from the FCIP 1 challenge.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Winner’s view – valuing the experience https://www.tatacommunications.com/blog/2015/08/winners-view-valuing-the-experience-2/ Fri, 07 Aug 2015 11:33:21 +0000 http://tatacommunications-newworld.com/?p=2513 One of the winners of our first challenge in this year’s F1 Connectivity Innovation Prize talks us through the value of working in a small and creative team, and describes the story of man and wife meets machine, meets data… My first memory of Formula One is vivid, despite being around twenty years ago. It was the 1994 Australian Grand Prix and the image of Damon Hill and Michael Schumacher colliding is one that has been set in my memory since, igniting my passion for the sport and the belief that it truly is one of the most competitive environments...

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One of the winners of our first challenge in this year’s F1 Connectivity Innovation Prize talks us through the value of working in a small and creative team, and describes the story of man and wife meets machine, meets data…

My first memory of Formula One is vivid, despite being around twenty years ago. It was the 1994 Australian Grand Prix and the image of Damon Hill and Michael Schumacher colliding is one that has been set in my memory since, igniting my passion for the sport and the belief that it truly is one of the most competitive environments on earth. My day job involves designing and managing electronic trading platforms, everyday life is entrenched with data. That’s what really jumps out at me about the sport and the F1 Connectivity Innovation Prize; it’s a combination of driver, machine and now more than ever, data.

It’s certainly a sport that has both fan and driver experience at the heart of it, which is clear in its constant nature of innovation. My interest was initially peaked last year when I heard the winners announced, as the sport has evolved the challenge offers the opportunity to create a game changer, which is incredibly exciting.

The interest I have in the sport was enough to make me want to enter, but it was once I had partnered with my wife that we really embraced the task at hand. It’s a partnership of man and wife, of F1 enthusiast and keen designer, which struck a real balance of what needed to be done from both a technical and design perspective. We brainstormed ideas and worked to the background noise of Formula One races, critiquing each thought until we got our winning idea.

It was extremely important that we put ourselves in the mind-set of Mercedes AMG Petronas race engineers; they face multiple challenges and a mountain of data, which is what inspired us to pursue this idea in particular. The first thing they must do is get the telemetry data into their mind as quickly as possible from the point of it being generated by the car, interpret it and determine whether there are any anomalies which could present an advantage or a disadvantage in the race. We set out to create a feature to support the engineer and enhance the technology behind the race, assisting the people of F1 to build on the sophisticated technologies already in use.

With this purpose in mind, and looking at the obstacle from the perspective of the driver and engineer, we decided to apply the machine learning concept to this challenge. By using previous track session data gathered during practice runs, we could create a predictive model for each sensor variable, and if the actual value at that moment in time was outside the predicted range an alert would be triggered to the engineer. The process involved sketches, tonnes of research on the technologies that could bring it to life, and what we would need to construct the application.

F1 CIP Challenge 1 winner, Ravi Sawhney and Svetlana Sawhney

My background means that I am conscious that mistakes can be costly, decisions must be made quickly and depend on a great deal of data being consumed. Our idea centres around predicting the possible anomalies in the telemetry data, which seems simple but the potential advantages are very real, which could have helped the success of our entry. We learnt that sticking to the brief is critical, this may go without saying but we referred to the brief over and over again, to digest the information properly. Also, we would say that anyone considering entering the FCIP works in a small team. This was great for us and gave us someone else to bounce ideas off, while constantly sparking creativity and new ideas.

In today’s F1 environment every bit of data that can be collected has huge value and the lack of on track testing time for the teams has magnified this. Looking forward, I would love to see the fan experience enhanced even further by involving the fans that bit more, with Formula One working with its partners to push out data during and after the race, it would be incredibly interesting to see the effect these insights have on the experience.

Stay tuned to hear from the other two Challenge 1 winners next week, and register for Prize updates to be notified when Challenge 2 details are announced. You can also follow Ravi on Twitter.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Part II: To the moon and back https://www.tatacommunications.com/blog/2015/06/part-ii-to-the-moon-and-back/ Mon, 08 Jun 2015 13:04:29 +0000 http://tatacommunications-newworld.com/?p=2432 In his previous post Team Indus founder Rahul Narayan shared the story of Team Indus’ genesis. Here, he explores the integral role of connectivity in transmitting HD video and imagery from the moon back to Earth as part of the team’s ambitious Google Lunar XPrize mission. When you think about the scale of our project and the task in hand, it’s intimidating. There are amazing natural wonders, valuable resources, and unsolved mysteries waiting to be discovered on the moon and it’s our task to send HD visual content back to earth for everyone to enjoy by the end of 2016....

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In his previous post Team Indus founder Rahul Narayan shared the story of Team Indus’ genesis. Here, he explores the integral role of connectivity in transmitting HD video and imagery from the moon back to Earth as part of the team’s ambitious Google Lunar XPrize mission.

When you think about the scale of our project and the task in hand, it’s intimidating. There are amazing natural wonders, valuable resources, and unsolved mysteries waiting to be discovered on the moon and it’s our task to send HD visual content back to earth for everyone to enjoy by the end of 2016.

To ensure we don’t become overwhelmed, we take one day at a time, never looking beyond one or two milestones ahead. There are so many components and variables for the mission strategy and system design that we’re constantly coming up with new solutions to problems – often going back to the drawing board if a thesis doesn’t prove true.

Throughout these trials and tribulations, one thing is constant throughout: the importance of connectivity and communications. For the mission to be successful, a real-time radio link between the Mission Command centre and the Spacecraft is critical, and this is where Tata Communications comes in.

This all began in early 2014 when we met with Vinod Kumar, CEO of Tata Communications. He shared the scale and capabilities of Tata Communications’ network with us – that already delivers connectivity from continent to continent across the Earth – and its potential to support communications even further, to the moon and back!

On the very same day we went into partnership and we haven’t looked back. In our day to day operations we leverage connectivity, collaboration and technology solutions from Tata Communications in our design, development production and qualification processes. From high performance computing infrastructure for engineering simulations right through to data centre capabilities for hosting, this collaboration provides the ongoing support we need.

And during the mission itself, we’ll rely on the Tata Communications’ low latency global network to inter-connect international DSN ground stations, which will enable round-the-clock visibility to and from our Spacecraft positioned on the moon.

It’s hard to truly grasp the sheer size of our moon and what lies on its surface nearly 400,000 kilometres away. Working with Tata Communications we’re taking steps to bring us closer to this realisation, aiming to bring the wonders of the moon to people across the globe, and who knows what we may discover in the process.

To follow our mission and see how we’re using cutting edge technology to take one small step for man and a giant leap for mankind, check out our Facebook page here: https://www.facebook.com/teamindus.in

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5 key lessons for successful business partnerships https://www.tatacommunications.com/blog/2015/06/5-key-lessons-for-successful-business-partnerships/ Mon, 01 Jun 2015 11:33:57 +0000 http://tatacommunications-newworld.com/?p=2417 Organisations are partnering more and more and it is a model that fits today’s market conditions. When two organisations decide to work together, it is always with the best intentions and hopes for the future but what if it doesn’t work out? How can you minimise the risks? Partnerships work because they give service providers a way to build out their service offerings or extend their distribution capabilities efficiently and with limited financial risk. Partnerships also help organisations to accelerate innovation by allowing service providers to test more services in their markets while reaching new customers in new places. Partnerships...

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Organisations are partnering more and more and it is a model that fits today’s market conditions. When two organisations decide to work together, it is always with the best intentions and hopes for the future but what if it doesn’t work out? How can you minimise the risks?

Partnerships work because they give service providers a way to build out their service offerings or extend their distribution capabilities efficiently and with limited financial risk. Partnerships also help organisations to accelerate innovation by allowing service providers to test more services in their markets while reaching new customers in new places.

Partnerships that don’t work can drain resources, deliver very little return on investment, or ruin your reputation. There’s always risk when partnering but when it works, partnerships can set both organisations on a path to long-term gains both financially and in innovation.

The top five most valuable factors for a successful partnership that I’ve learned over the years are:

Choose the people, not just the best technology

It’s more important to work with the right people than to get the technology right. Of course, the technology needs to be good. But for long-term success you need a business culture that matches your own. Partners need to commit themselves and show the capacity to learn and absorb each other’s skills. There also need to have mutual gains. It needs to be a win-win situation.

Have a framework and work to it

Your organisation should have a framework for partnerships in place to accelerate the on-boarding of new partners and demonstrate a commitment to the partnership model. This can mean a system to quickly measure success or failure, a legal structure to manage the business relationship, or a framework to facilitate consensus, problem solving, goal sharing, improvements and most importantly, how you communicate and share.

Sign contracts but never look at them again

The best partners have a commitment to the greater good of the relationship. There is a common understanding of the market and how to enter it. It doesn’t matter if partners step out of the bounds of the agreement. Both sides need to share the risks, power and agendas. If one of the parties starts taking a close look at the clauses, it may be the beginning of the end.

Understand your partner’s roadmap

It is critical that you understand where your partners are headed in the next three to five years. If you are not both headed in the same direction, it will be a short-term partnership that delivers limited returns.

Make your partner successful

Above all else, you should be focused on making your partner successful. Enabling your partner to succeed will result in a strong co-operation and bigger returns for you in the long term.

Partnering is a critical element of our business and something I am passionate about exploring. If you’d like to learn more, please get in touch.

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Journey to the far side of the world https://www.tatacommunications.com/blog/2015/05/journey-to-the-far-side-of-the-world/ Thu, 28 May 2015 12:04:13 +0000 http://tatacommunications-newworld.com/?p=2249 When you provide global communications and enterprise IT services to 99.7% of the world’s GDP, you create some interesting stories along the way. Tata Communications’ global fibre-optic network allows our customers to reach and participate in nearly 100% of the world’s commerce. From providing connectivity to telepresence rooms in Lagos, to Formula 1® racing in the deserts of Bahrain, we help customers reach their audiences faster, expand into new territories, and drive better collaboration in some of the world’s most far-flung settings. How do we support our clients’ business in these exotic locations? I’ve worked with many of our customers as they...

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When you provide global communications and enterprise IT services to 99.7% of the world’s GDP, you create some interesting stories along the way. Tata Communications’ global fibre-optic network allows our customers to reach and participate in nearly 100% of the world’s commerce. From providing connectivity to telepresence rooms in Lagos, to Formula 1® racing in the deserts of Bahrain, we help customers reach their audiences faster, expand into new territories, and drive better collaboration in some of the world’s most far-flung settings. How do we support our clients’ business in these exotic locations? I’ve worked with many of our customers as they go where their business and market needs take them, and there are some fascinating stories to tell.

In Brazil, we connect a major car manufacturer’s R&D facilities to those in China by video conference, helping them develop new car platforms 20% faster. And across the world, we are providing a mining company with connectivity for their global telepresence services—from Canada to Australia all the way to one facility on the plains of Mongolia.

Our journey also takes us 40,000 feet in the air—in fact, next time you’re waiting at the gate to board your next flight, take a look around and you’ll probably be benefiting from some of our work behind the scenes. For example, we provide connectivity for one of the world’s largest international airlines, operating nearly 3,400 flights per week to more than 142 cities in 78 countries across six continents. And in sub-Saharan Africa every day, Tata Communications supports the in-flight connectivity to the avionics that go into more than 40 aircraft of a major regional carrier, travelling between over 70 destinations. We even enable air traffic control communications, reservations and airport operations to ensure a safe and smooth landing when you reach your destination.

Nineteen destinations over nine months define the break-neck schedule of Formula 1 racing throughout the world. The start of this season marked the third year of Tata Communications’ partnership with F1, delivering the connectivity backbone to every Formula 1 race location and to hundreds of millions of fans online and on television over our global cable network, the largest in the world.

The Tata Communications support team travelled over 124,000 miles during the season, and setting up (and tearing down) the trackside data centre at each Formula 1 race location was no small feat. While Formula 1 operates mainly in major population centers, its technological challenges are plentiful, like weather concerns at the remote Seoul, Korea track affecting communications, unique connectivity demands at the new Abu Dhabi, Austin and Sochi tracks, delivering live 4K video, or carrying continuous, time-critical, live race data from 300 sensors on the MERCEDES AMG PETRONAS car to the team’s factory in Brackley, England, reporting issues and helping the team improve speed, handling and stability – all in real-time during the race. Despite these challenges, Tata Communications deploys connectivity and our on-track network operations centre for F1 is up and running at each race in just three days, and completely dismantled three hours after the race finishes. In fact, we’re packing it up while the final race is still underway.

99.7%. That’s a mind-boggling number of stories to tell, and these are just a few that capture how Tata Communications is addressing our customers’ real needs with real solutions. We remain focused on advancing the state of the art in technology and service business solutions —no matter where that need might be.

Watch how Tata Communications delivered the first ever live 4K broadcast of a Formula 1 event over fibre.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Part I: To infinity and beyond https://www.tatacommunications.com/blog/2015/05/part-i-to-infinity-and-beyond/ Tue, 26 May 2015 11:22:08 +0000 http://tatacommunications-newworld.com/?p=2378 Just a few months ago, I listened intently as Freeman Dyson, the famous theoretical physicist and mathematician, said that “if you want to have a programme for moving out into the universe, you have to think in centuries, not decades.” A few months later, Team Indus was born and we dreamed of proving Dyson wrong, delivering best-in-class technology to defy odds. As part of the Google Lunar XPrize, we’ve launched a mission to safely land a spacecraft, able to travel at least 500m, on the surface of the moon, and transmit HD video and images back to Earth – all...

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Just a few months ago, I listened intently as Freeman Dyson, the famous theoretical physicist and mathematician, said that “if you want to have a programme for moving out into the universe, you have to think in centuries, not decades.”

A few months later, Team Indus was born and we dreamed of proving Dyson wrong, delivering best-in-class technology to defy odds. As part of the Google Lunar XPrize, we’ve launched a mission to safely land a spacecraft, able to travel at least 500m, on the surface of the moon, and transmit HD video and images back to Earth – all by December 2016!

It’s an ambitious goal but we all share a passion and enthusiasm to make this a reality. We’re an eclectic group of people who came together – a former Air Force pilot, a management guru, a branding expert who is also a turnaround guru, a serial entrepreneur and an aerospace engineer.

Although we’re a disparate bunch on paper, we are bound by our sheer passion and determination for this project. We’re an unconventional alliance of dreamers and explorers and we will not stop until we reach the moon, and we intend to redefine the parameters of private enterprise while we’re at it.

That being said, the process to date has not been without its challenges. At times the contest has seemed like street fighting! The rules are not clearly defined, skill alone is not enough to win, and the chances of survival are low. However, it’s the fast-paced and extreme environment that has propelled us forward, pushing us to our limits and stretching the boundaries of what we thought was possible.

Some of the best moments for the team so far have included receiving our first independent technology review, securing investment, and partnering with Tata Communications, who will deliver mission critical communications services to take us to the moon and back – from a Content Delivery Network (CDN) solution, to web hosting and flight path big data analytics.

For me personally, one single moment truly stands out as a moment of truth – or I should say a moment of inspiration. When we first came to Bangalore we were able to meet with Dr. Kasturirangan (former Indian Space Research Organisation Chairman and Rajya Sabha member) and surreal as it felt, we were discussing our mission with one of the greatest scientific minds of our country and someone who was responsible for putting India on the space map of the world and he believed in it – believed in us. Having him as a mentor and guide has enhanced our ability to progress faster and validates our self belief.

We want to extend the boundary of innovation and inspire a whole new generation of dreamers – not just in India, but across the world. It’s this that drives us to keep pushing forward. As a team, we’ve steered clear of being dazzled by the “wow factor” and scale of the mission and amazingly, stayed grounded – focusing on solving the problem at hand. The ultimate dream is to lead India into the next generation of space exploration and in my next post I’ll talk about the important role of communications in enabling us to do just this.

In Part II I explore the integral role of connectivity in transmitting HD video and imagery from the moon back to Earth as part of the team’s ambitious Google Lunar XPrize mission.

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Making wearable tech mainstream https://www.tatacommunications.com/blog/2015/04/making-wearable-tech-mainstream/ Wed, 29 Apr 2015 09:39:48 +0000 http://tatacommunications-newworld.com/?p=2287 Wearable technology is at an exciting juncture. So far, we’ve seen wearable tech capture the attention of mainstream consumers but mass adoption has yet to happen. Already, we’ve seen innovation in virtual reality with Oculus Rift, new start-ups like Hexoskin capturing data through clothing, and traditional manufacturers such as watchmakers Montblanc moving into networked technology. We know that the potential for wearable tech to influence our personal and professional lives is tremendous. So why hasn’t mass adoption of wearable tech happened already? To me, there are some strong parallels between early smartphone adoption and where wearables are today. Smartphone adoption...

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Wearable technology is at an exciting juncture. So far, we’ve seen wearable tech capture the attention of mainstream consumers but mass adoption has yet to happen.

Already, we’ve seen innovation in virtual reality with Oculus Rift, new start-ups like Hexoskin capturing data through clothing, and traditional manufacturers such as watchmakers Montblanc moving into networked technology. We know that the potential for wearable tech to influence our personal and professional lives is tremendous.

So why hasn’t mass adoption of wearable tech happened already?

To me, there are some strong parallels between early smartphone adoption and where wearables are today. Smartphone adoption has been phenomenal around the world but it wasn’t an overnight success. We take for granted the evolution of the smartphone market and the ecosystem that has developed around it.

Smartphone adoption wasn’t just driven by the ability to connect to the internet via your mobile phone. The entire “smart” ecosystem includes an operating system, applications, app stores, connectivity and the functional integration of all of these things. It is a similar ecosystem developing around wearable tech that will drive wider adoption as well as the development of devices and applications that move beyond a single purpose or a single function.

In fitness and healthcare, French start-Up UmanLife is bringing together wearable tech and the Internet of Things (IoT) to give people actionable data about how they live. The company is focused on supporting each individual with the proper means to manage their health and lifestyle. This is just the tip of the iceberg: we’re seeing the emergence of the “quantified self”– the concept of measuring all that is measurable about our health and fitness.

Consequently, a dynamic ecosystem of data that goes beyond just a single source is emerging and includes data created by both users and the things around them. This new layer of analytics comes from multiple sources and is cross-referenced to deliver more accurate and valuable insights into our personal health and fitness, beyond an isolated health tracker. The combination of wearables and IoT is a big step forward that enables a bigger ecosystem of data that in turns creates greater value for users.

Where wearables differ from trends in the smartphone market is in its addressable market. Instead of being a phenomenon owned largely by consumer tech giants, I see wearable adoption being driven by different vertical sectors incorporating wearable technology into their businesses. Instead of consumer tech giants diversifying into multiple verticals, it is the verticals themselves that will become more tech savvy.

We’re already seeing this with watchmakers like Breitling, Bulgari, Tissot and Vector exploring the potential of wearables in their market. When established brands in different verticals begin to develop wearable tech we will see mainstream adoption mushroom. This is why, unlike the smartphone market, this is not a 10-year journey. It is more likely to be two to three years until we see wearable tech really blossom.

Naturally costs will need to come down but also new value will need to be created for the user. The transition from a curiosity to a mainstream phenomenon is happening and as the ecosystem and vertical opportunities grow so will mainstream adoption. Today we see the very beginnings of a technology that is poised to influence almost every vertical with new capabilities, applications and ecosystems.

Where do you see wearable tech going? Leave your comment below

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Diverse recruiting: the key to a successful business https://www.tatacommunications.com/blog/2015/04/diverse-recruiting-the-key-to-a-successful-business/ Mon, 27 Apr 2015 12:21:55 +0000 http://tatacommunications-newworld.com/?p=2274 If you ask me what could be the biggest challenge when it comes to diverse recruiting, I would say stepping away from the “supply and demand” illusion. The idea that there just isn’t enough talent available isn’t true.  It is up to us to find the right talent from diverse groups to attract and develop that talent. Diverse recruiting isn’t an art, it’s more a science and companies that choose to implement a strategic diversity recruiting (SDR) process tend to be the most successful. We should realise that a good recruiting strategy is not just about the recruitment itself  or the...

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If you ask me what could be the biggest challenge when it comes to diverse recruiting, I would say stepping away from the “supply and demand” illusion. The idea that there just isn’t enough talent available isn’t true.  It is up to us to find the right talent from diverse groups to attract and develop that talent.

Diverse recruiting isn’t an art, it’s more a science and companies that choose to implement a strategic diversity recruiting (SDR) process tend to be the most successful. We should realise that a good recruiting strategy is not just about the recruitment itself  or the right recruiting techniques. A good strategy looks at the challenge end to end and most importantly takes a long term view of acquiring diverse talent.

Some of my key learnings:

There has to be a culture shift in the organisation. We need to be ready for diversity.  We all have inherent biases and training programs can help us become conscious of our own biases and build strategies to balance them. A group of middle aged white men may typically have networks of and be more comfortable with talent drawn from that demographic. A great way to demonstrate this phenomena is to take a mock CV/resume and change the sex, age and ethnic origin of the candidate. Ask a group of your leaders to decide whether they would recruit the individual and why. It will be an eye opener for all involved the different views of the same profile when only basic personal data is changed.

Culture shifts need to work top down and bottom up. I (along with other top 250 leaders) benefited by attending a diversity training along with our CEO. It was fascinating and inspiring to see how diversity presented as a business issue was taken seriously by the predominantly male attendees and how we all took away practical techniques to improve our abilities in attracting and retaining a diverse workforce. One such technique was the power of panel interview sessions. When we ran simulations involving four or more leaders in the process of recruitment, we observed that biases were much lower and a more considered decision was made.

When hiring diverse talent, take a long term view.

And last but not least, the true success of the program resides in our ability to retain our new employees. Positive role models and mentors are an important element of building a ‘great place to work’ for everyone. Companies like Everwise offer valuable mentors using a crowd-sourcing model. I believe that building informal support groups to encourage diversity of all types is a valuable way of supporting and developing everyone.

Recently I had the pleasure to meet up with Dame ‘Steve’ Shirley at TED 2015 in Vancouver. She spoke to me about what it was like to set up a software company staffed entirely by women, most of whom were part-time workers, in the UK in the 1960s. She even had to change her name for male customers to agree to an appointment (you can find more in her 2012 memoirs “Let IT Go”).

For sure we have a long way still to go, but we do have best practices even dating back four decades of what can be achieved with drive, determination and focus.

Follow Julie on Twitter and LinkedIn, and please leave your comments on diversity below.

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Every company needs more “brown sauce moments” https://www.tatacommunications.com/blog/2015/03/every-company-needs-more-brown-sauce-moments/ Mon, 16 Mar 2015 16:39:04 +0000 http://tatacommunications-newworld.com/?p=2108 Walmart’s founder Sam Walton famously said “the goal of a company is to have customer service that is not just the best, but legendary.” As consumers, we need companies to make us feel valued and special, going the extra mile to answer a query or solve a problem. Take last year, for example, when leading UK supermarket Waitrose made the headlines, re-designing its brown sauce label after a seven year old school boy wrote to them complaining the old image was “too boring.” These feel-good “brown sauce moments” will be undermined, however, if we’re faced with unhelpful call centre staff,...

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Walmart’s founder Sam Walton famously said “the goal of a company is to have customer service that is not just the best, but legendary.” As consumers, we need companies to make us feel valued and special, going the extra mile to answer a query or solve a problem.

Take last year, for example, when leading UK supermarket Waitrose made the headlines, re-designing its brown sauce label after a seven year old school boy wrote to them complaining the old image was “too boring.”

These feel-good “brown sauce moments” will be undermined, however, if we’re faced with unhelpful call centre staff, unable to connect us to the person that could answer our question, and irritating, tinny hold music.

Keeping modern, tech-savvy customers satisfied in a fast-moving, mobile world can be tricky, as these customers are empowered and expect instant communication. In order to keep up with their demands, businesses – large and small – need to look to a seamless, omni-channel approach to customer service, with mobile app support, contact via SMS and social media engagement in addition to traditional telephone contact.

Social media has emerged rapidly as a highly effective communication channel for businesses, as customers generally prefer to self-serve first, researching online or through their peers before re-engaging with a business. According to research by Nielsen, one in three users prefer to contact brands via social media rather than telephone.

Businesses need to leverage the power of these multiple channels, shaping a seamless end-user experience across all contact channels – the key to customer service is consistency – and consistently good service.

One trend that has emerged to meet this demand is the cloud-based hosted contact centre, a market that surpassed the on-premise product market in North America in 2013.  With a hosted contact centre solution, businesses can benefit from increased productivity and profitability by focusing on the core business. It’s also a much faster solution, with unlimited scalability, which can be rolled out in multiple locations.

To help businesses reach their customers cross-channel and cross-border, we have just announced a global expansion to our cloud-based contact centre offering. Named InstaCC Global, this development caters for global enterprises looking for a standardised and scalable solution to reach customers around the world, regardless of channel and geography.

We’ve designed this service to deliver highly personalised customer care, which means businesses can ensure that they deliver a consistent and genuinely positive customer experience, no matter when, where or how. With the basics taken care of, businesses can focus on adding sparkle and creating more of the special “brown sauce moments” that customers not only remember, but talk about.

At the heart of all this is the fact that the customer is king. Over 80% of customers retain their first impression of the company based on their interaction with a contact centre and whopping 65% would totally cut ties with a company after receiving poor customer service, according to research.

Take the advice of Bill Gates, and let your unhappy customers be a source of learning. Take that brown sauce label and add a schoolboy’s drawing – you never know, it might even boost sales!

Watch me introduce InstaCC Global below

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Are you ready for the next wave of mobile innovation? https://www.tatacommunications.com/blog/2015/02/whos-ready-for-the-next-wave-of-mobile-innovation/ Fri, 27 Feb 2015 10:39:58 +0000 http://tatacommunications-newworld.com/?p=2070 I believe the mobile industry is reaching an inflection point where both growth and opportunity will accelerate. In my last post, I looked at how far the industry has come. I’ll now share my views on what the future of mobile might look like. Predicting the future in this market is never easy but we’re reaching an intersection of demand and accessibility that will spur a new wave of innovation. More people have smartphones than ever but, according to Cisco Systems, smartphones still only represent 29% of total handsets in use across the globe. Growth in smartphone adoption will create...

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I believe the mobile industry is reaching an inflection point where both growth and opportunity will accelerate. In my last post, I looked at how far the industry has come. I’ll now share my views on what the future of mobile might look like.

Predicting the future in this market is never easy but we’re reaching an intersection of demand and accessibility that will spur a new wave of innovation.

More people have smartphones than ever but, according to Cisco Systems, smartphones still only represent 29% of total handsets in use across the globe. Growth in smartphone adoption will create demand for more mobile content, applications and services. That’s good news for the whole mobile ecosystem.

While form factors and features in these devices will change over time, I believe it is in the cloud and relationships within the industry where we will see a real evolution. I see quality of service being the gateway to a whole new world of mobile.

The lack of a common baseline quality of service (QoS) today limits what we can do with mobile communications but that is going to change. When QoS is consistent around the world, we’ll see mobile innovation truly go global.

In the future, mobile network operators (MNOs) will deliver seamless service performance and availability wherever the user’s location and this will free subscribers to use mobile services abroad in the same way they do at home. That is no small thing. It means that mobile services can move from being a largely local technology to being accessible on a global scale.

The knock-on effect of that is the creation of truly global mobile services and a market where MNOs, over-the-top players (OTTs), content and application providers and enterprises can deliver global services quickly and reliably. That means new innovations can come from anywhere and reshape the market rapidly.

For enterprise communications, MNOs will compete on a global scale with dependable QoS underpinning new services and corporate applications. This will refocus their business on innovation rather than protecting revenues and will mean better services for enterprises and better enterprise communications overall.

New business models will emerge focused on giving users access to content, applications and services wherever they are and will be driven by brands looking to engage with customers via mobile. Brands can support and sponsor access to their services or content and deepen their relationship with customers as mobile proves to be the most personal way to connect and communicate.

The Internet of Things and machine-to-machine communications (M2M) will cross borders and go from solving local challenges to global ones. Things like connected cars will have applications and services developed without limits on their reach or worries about network performance. Going beyond ‘best effort’ will transform what a connected car can do for a consumer.

Innovation in devices or applications can only change the mobile experience of those that have access to them. When the innovation is easily and affordably accessed via the cloud, it changes the game for everyone across the mobile ecosystem.

Where do you see the future of mobile heading? Leave your comments below.

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The future of mobile https://www.tatacommunications.com/blog/2015/02/connecting-innovation-the-future-of-mobile-part-1/ https://www.tatacommunications.com/blog/2015/02/connecting-innovation-the-future-of-mobile-part-1/#comments Wed, 18 Feb 2015 10:00:30 +0000 http://tatacommunications-newworld.com/?p=2043 What is the future of mobile? To put it into perspective, almost half the world’s population are mobile subscribers, but I believe we are still only at the beginning of mobile innovation. Look at how apps have evolved from simple ringtones through to games and social networking, and now to banking and commerce. The pace of change is tremendous. Increased smartphone penetration means more opportunities to deliver new apps and services, as well as huge growth in data demand. Smartphone adoption in emerging markets alone is showing double-digit growth and giving new users access to the mobile internet. The entire...

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What is the future of mobile? To put it into perspective, almost half the world’s population are mobile subscribers, but I believe we are still only at the beginning of mobile innovation.

Look at how apps have evolved from simple ringtones through to games and social networking, and now to banking and commerce. The pace of change is tremendous.

Increased smartphone penetration means more opportunities to deliver new apps and services, as well as huge growth in data demand. Smartphone adoption in emerging markets alone is showing double-digit growth and giving new users access to the mobile internet.

The entire mobile ecosystem is growing and people, businesses and communities will be able to use mobile technology to improve both our personal and professional lives.

4G technology and lower handset costs are making the billions of connected devices even more accessible, with the ability to deliver high performance applications. This presents a great promise of an interconnected world which should allow new innovation to happen even more rapidly.

But is the mobile ecosystem a truly global one?  Perhaps not quite yet, but I think there is a great opportunity and growing willingness for cross-ecosystem collaboration in order for us to achieve a global mobile community.

I see mobile as a young industry that is reaching its most exciting phase of development. We’re still exploring the potential of mobile technology to transform how we live our lives. There are still challenges to overcome but we really are on the verge of mobile moving from voice minutes and data plans to being limitless in its scope.

In this blog post, I’ve taken a look at how mobile usage is evolving – from ringtones to the early stages of the Internet of Things. Next time I’ll discuss what the future of mobile innovation will look like. Stay tuned.

Watch a video on the future of mobile below:

 

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Collaboration in 2015: upcoming UC trends https://www.tatacommunications.com/blog/2015/02/collaboration-in-2015-unified-communications-trends-in-the-coming-year/ Wed, 04 Feb 2015 15:07:34 +0000 http://tatacommunications-newworld.com/?p=2010 With the growth of the unified communications market in 2014, there is an essential need to develop and maintain viable solutions for the industry. The strategy that each organisation adopts for communications, should be one that fits with the company’s corporate culture. Ovum has predicted that in 2015 large-scale enterprises, as well as SMEs, will turn to more advanced methods of purchasing, deploying, and managing business communications technology. The root cause of this transformation stems from cloud-based communications services and the integration of these services with business applications. In relation to these trends, unified communications can now be delivered from the cloud, using a SaaS model....

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With the growth of the unified communications market in 2014, there is an essential need to develop and maintain viable solutions for the industry. The strategy that each organisation adopts for communications, should be one that fits with the company’s corporate culture.

Ovum has predicted that in 2015 large-scale enterprises, as well as SMEs, will turn to more advanced methods of purchasing, deploying, and managing business communications technology.

The root cause of this transformation stems from cloud-based communications services and the integration of these services with business applications.

In relation to these trends, unified communications can now be delivered from the cloud, using a SaaS model. This increases business agility and frees up IT resources to execute more strategic initiatives.

Regardless of deployment model (cloud or on-premise), open standards-based technologies (APIs) will be critical in the coming year as businesses look to integrate communications functions into business applications.

The potential of ubiquitous real-time collaboration within enterprises, as well as with customers and partners, using voice, video calling, instant messaging and data, will also provide boundless opportunities for growth.

Unified communications can help organisations become more productive by offering frictionless access to the right information, in the right context and at the right time.

How are you using unified communications in your business? If not, what’s holding you back from making the leap? Explore our Unified Communications Hub and leave your comments below.

 

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Don’t be a one hit wonder https://www.tatacommunications.com/blog/2015/01/dont-be-a-one-hit-wonder/ https://www.tatacommunications.com/blog/2015/01/dont-be-a-one-hit-wonder/#comments Thu, 29 Jan 2015 09:58:20 +0000 http://tatacommunications-newworld.com/?p=2003 Mia Hamm, the now retired American soccer player, once said “it’s more difficult to stay on top than to get there.” This is a universal truth that can be applied to many walks of life. Take music, for example – there are few legends, such as Queen, who have stood the test of time, remaining popular and continuing their success with a series of comeback tours. In contrast, however, the music industry is filled with one hit wonders – how many people can name another song by Carly Rae Jepson, the artist that released ‘Call me Maybe’ back in 2012?...

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Mia Hamm, the now retired American soccer player, once said “it’s more difficult to stay on top than to get there.” This is a universal truth that can be applied to many walks of life. Take music, for example – there are few legends, such as Queen, who have stood the test of time, remaining popular and continuing their success with a series of comeback tours. In contrast, however, the music industry is filled with one hit wonders – how many people can name another song by Carly Rae Jepson, the artist that released ‘Call me Maybe’ back in 2012?

Equally in sport, there are many players that rise to the top of their game, only to fall soon after. In order to keep on winning, individuals and teams need to stay motivated, work hard and constantly strive to achieve more. Lewis Hamilton’s recent win, clinching his second drivers’ world championship by constantly pushing himself and striving to maintain his competitive edge, is living proof of this theory.

So what does that mean for business? There are plenty of examples of businesses that have launched a ‘halo’ product or solution, which has had a huge impact on the market and catapulted the brand – and its leaders – to success. However, maintaining that success is where the difficulty lies. If businesses want to stay on top they must avoid complacency and ensure that they continue to innovate and evolve, rather than resting on their laurels.

This is something I try to keep front of mind at all times – and something that has become particularly relevant in the past twelve months. This time last year, we were named a leader in the Gartner Magic Quadrant for Global Network Service Providers for the very first time. After achieving this accolade, we wanted to ensure that we maintained our position, and we’re pleased to announce that one year on, we have retained this spot.

Doing so has been no mean feat. We challenge all of our employees to have a start-up mentality, looking to opportunities in the market to ensure we stay ahead by delivering cutting edge, up-to-date and relevant products and services to our customers. We’ve launched new offerings, such as IZO™, the cloud enablement platform that helps us to keep pace with the demands of our customers, making it simple for companies of any size to connect to the cloud.

Lewis Hamilton once said of his incredible sporting career “I don’t aspire to be like other drivers – I aspire to be unique”. This attitude is, in many ways, exemplary for businesses. Companies big and small must remember that it’s no good to sit back and do what has already worked or already been done. The next innovation is always just around the corner and the key to success is making sure it’s you – not your competitors – that are producing state-of-the-art technology, if you want to stay on top.

Watch my message to all our stakeholders regarding the news that the company has been positioned as a leader in the Gartner Magic Quadrant for Network Services, Global for the second year in a row.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Capturing the curtain moments of F1 https://www.tatacommunications.com/blog/2015/01/qa-with-f1-connectivity-prize-winner-jody-allen/ Mon, 19 Jan 2015 12:36:58 +0000 http://tatacommunications-newworld.com/?p=1974 Jody Allen and his team are celebrating their podium position as Grand Prize winners of the F1 Connectivity Innovation Prize. Here, Jody discusses his love for the sport, describes the team’s winning idea and talks to us about his ultimate Formula 1 moment… How long have you been a fan (or interested in) F1? Since day 1 really. Being named Jody (after Jody Scheckter), Formula 1 was a strict fortnightly ritual in my house growing up and some of my earliest childhood memories are of watching races with my dad. When Ayrton Senna took his first win in the wet...

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Jody Allen and his team are celebrating their podium position as Grand Prize winners of the F1 Connectivity Innovation Prize. Here, Jody discusses his love for the sport, describes the team’s winning idea and talks to us about his ultimate Formula 1 moment…

How long have you been a fan (or interested in) F1?

Since day 1 really. Being named Jody (after Jody Scheckter), Formula 1 was a strict fortnightly ritual in my house growing up and some of my earliest childhood memories are of watching races with my dad.

When Ayrton Senna took his first win in the wet at Estoril in 1985, I became a fan for life and followed him avidly from that point onwards. I went to my first race in 1988 and saw Senna take the victory at the British GP, on his way to winning the championship that year. I went to Silverstone with my dad and uncles every year from then onwards and one of my enduring childhood memories (when I close my eyes, I can still see it) was seeing Senna fumble a gear change at Beckets where I was spectating. He spun off into the gravel trap backwards and watched the rest of the race sitting on the tyre barrier next to his stricken McLaren. I don’t know who was more distraught, Ayrton, or me standing just behind him…

How did you approach the challenge?

We wanted to create something that F1 fans would actually want to use. To fans, the F1 archive is not a regimented database of events, it’s a treasure trove of incredible stories, rivalries and controversy. We wanted to give fans access to that treasure trove, and have the indexing happen as a result of things they do naturally anyway: Debating the greatest moments in the sport’s history.

What is your ‘day job’ and how did your day-to-day work influence your approach to the challenge?

We all work together at Ostmodern, a company which specialises in designing and building innovative video on demand products. We tackled the challenge in our spare time, but approached it just like any other project. We’re really used to working together to quickly come up with concepts and turn them into achievable projects, and that’s exactly how we approached the challenge

Walk us through your winning idea for cataloguing FOM’s archive footage – what does it achieve? What innovative technology and digital indexing did you use to develop your concept?

The real innovation in our proposal is not down to the technology involved, but the fact that it is based around activities users want to do naturally – discuss and debate F1®’s greatest moments. We proposed a cumulative, three-phased approach. This way, the integrity of the data is improved at a controlled rate across the entire database, with each phase providing the groundwork for the next.

Phase 1 focusses on tagging each video asset with the relevant season and circuit, and then using Optical Character Recognition to automatically scan FOM overlay graphics on the videos, extracting data such as lap numbers and race order at specific points during in the race.

Phase 2 involves a series of competitions, encouraging fans to submit their ‘greatest moments’ clips around a theme each race weekend throughout the 2015 calendar. With the archive video files now searchable by season and circuit, fans can do this by simply logging on to the archive, finding the relevant race, using the simple editing interface to find and clip their moment, and adding some additional, predefined data points. As each new clip is created, that particular moment in the archive is also indexed.

In Phase 3, now with a critical mass of users and clips, the site is left to grow organically, with the community continuing to create themes and competitions as they see fit.

Team Ostmodern entry

When looking through the footage what was your ultimate Formula 1® moment?

There are so many incredible moments in the history of F1 that we all quickly realised that it’s impossible to choose just one. However, in acknowledging that, we made it the underlying concept behind our proposal.

Everyone has at least 20 moments that they can relate immediately and knitting these together through different contexts to create narratives is what makes them relevant. For example, the Senna/Prost collision at Suzuka in 1989, will be mentioned by many fans as a defining F1 moment. However, some will group that with other moments for differing reasons. One person would add that moment to a wider narrative about the Prost/Senna rivalry, whereas someone else would include it in a narrative about championships which were decided by a collision. Someone else will then include it in a ’Suzuka Classic Moments’ narrative and then someone with a completely different perspective would add it to a narrative about Formula 1® safety.

What was the greatest challenge you encountered when developing your idea? How did you overcome it?

It was certainly challenging to articulate our ideas in just 1000 words. This limitation proved helpful in focussing how we explained our phased approach, breaking it down as clearly and concisely as possible. Coming from a design background certainly had its benefits – supporting diagrams and user journeys enabled us to visualise our solution in a way that words alone couldn’t.

Do you have a favourite moment from the history of F1? Tell us about it below.

You can follow Jody on Twitter @jodyost

Watch Jody’s winning journey: http://youtu.be/qoeQjm91j74

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Disruption and investment: lessons in leadership https://www.tatacommunications.com/blog/2015/01/disruption-and-investment-lessons-in-leadership/ Wed, 14 Jan 2015 10:36:17 +0000 http://tatacommunications-newworld.com/?p=1957 I consider it an important part of my job to talk to key people in the industry to learn new trends, understand new opportunities and threats in the market as well as to bounce my thinking off of the experts out there. To that end I recently met with business leader Mark Thompson, CEO and cofounder of Richard Branson’s Virgin Unite Mentors, to talk about innovation in business. Part 1, published last week, covered our views on what leaders can do to ensure their companies stay relevant in today’s competitive environment, how to encourage continuous learning and the secrets of...

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I consider it an important part of my job to talk to key people in the industry to learn new trends, understand new opportunities and threats in the market as well as to bounce my thinking off of the experts out there. To that end I recently met with business leader Mark Thompson, CEO and cofounder of Richard Branson’s Virgin Unite Mentors, to talk about innovation in business.

Part 1, published last week, covered our views on what leaders can do to ensure their companies stay relevant in today’s competitive environment, how to encourage continuous learning and the secrets of successful leaders. In part 2, video and transcript below, we talk more about how, in order to stay ahead, companies need to constantly look to disrupt themselves, act like an investor in their customer’s business and become experts in identifying the needs of their customer’s own customers.

We’ve spoken about risk-taking and constant learning, but I think the inherent nature of people is “you can take so many risks, but you don’t want to fail”. So Mark, you work with Richard Branson’s program with entrepreneurs – what do you find, and how do you deal with it and nurture  it, and push people to take the risks and not to be afraid to fail but also to move the needle forward on things that are going to get there in the end?

MT: It takes a whole ecosystem to come together as a team. I think when Vinod’s talking about getting people together who really love each other – they also really love the cause, they love the purpose they’re coming together to execute. So it’s not just about me, it ends up being about us winning and people that you want to win with together and learn with together. And so [it’s about] having an ecosystem of people who can bring all those different sensibilities and have a nice fair fight, a great argument and [who are] ultimately all trying to root for the customer and find unique and valued-added ways to root for those customers and find ways to solve problems.

When we looked at really motivated workplaces where there were low turnover rates and high productivity and high rates of customer satisfaction, it was always correlated with groups of individual teams who would come together and give their employees solutions-based tools that they could feel empowered to use [with] permission.

Because people who love to serve people want to have the tools to do that, it’s kind of ironic that most organisations don’t think that way, because the employee really is on the same page as you are when they are high-potential. They actually want to get stuff done and deliver that for employers and they’re so frustrated when they can’t and then they [want] to be with other people that they can learn from and they can be mentored [by].

As an executive coach I like to think all the value comes from the expert from the outside (!) but what the research really shows is, if you could be with a team that you can learn from and you can grow with and you can have a really good argument over the customer services around, that’s an empowered kind of entrepreneurial team. And that’s where you see success after success, not driven by personality but by the culture of that team, bringing their full force to it.

And so we’re seeing a lot more of this now in the industry, that you need to innovate faster and the models are changing. Vinod, from a business leader perspective, what do you think is driving all of this? How has the industry shifted because obviously these external forces are pushing us a lot harder now than they used to be?

VK: There’s always been a need for innovation but [previously] technology was influencing individual silos of industries or certain specific domains, but what we’ve seen in the last five to 10 years is that the influence that one industry is having on another is unprecedented – we’ve never seen anything like it. So Silicon Valley for example has been the hot bed of innovation but largely around information and technology – you know, IT-oriented.  But now that IT process and software is influencing everything and you’re taking it and saying “how I can disrupt the hospitality industry?” or I’m looking at the urban landscape and saying “how can I completely change that for the better?”, or “how can I take the power of IT and apply it to healthcare and automotive” and so on and so forth.

This cross-industry pollination and the breaking down of siloes is incredible, it’s also frightening. And then you have the urgency around innovation. Boundary-less innovation is what’s driving everybody to think about this really hard. Not just let it happen on its own. Also, those [people] you are watching – your competitors – are not just within your industry. If you’re in the hospitality industry, you’ve got to sit and think about somebody in a completely different domain and say “how will I be disaggregated or how will my business model change because of that?”

MT: I’m thinking about all of the strategy sessions that Honeywell must have held, in terms of looking at who their competitors would be and they’re trying to be productively paranoid, but they never guessed Google would be the one that would want to have this infrastructure in the home. It’s an exaggerated example of what you’re talking about where you need to be productively paranoid.

VK: And it goes back to not focusing on our customers enough. We think customers are waiting there to buy the services we create or the products or widgets that we push out of assembly lines but we need to think about why they’re buying that service, what is the underlying need and how does that need sit alongside another need that the same consumer has, and be observing that and looking at the opportunities and the threats that that brings.

MT: And it sounds like that at Tata Communications you’re partnering with interesting companies in many different industries. That same metaphor is extended in a deep way. I mean here we are in Singapore celebrating the Grand Prix and Formula 1® and I’m thinking about how you’ve taken on the role at Tata Communications of helping differentiate the customer with their customer cohort, that you’re reinventing the customer experience so that it’s a richer, deeper more exciting race and this sense you’ve become experts in knowing your customer’s customer and that’s really an emerging thing that’s happening.

VK: And a simple way of looking at that Mark – I’m a bit slow so these things come to me a bit late(!) – but we can’t look at any business as a B2B business or a B2C business. You need to look at a business as a B2B2C business or a B2B2B business or a B2B-to something else business but you have consumers who are doing different things with the things they buy. The longer you look into that and have an understanding of why your service is being consumed or why and how your product is being bought, then I feel you can defend against threats. If you just think of the first hop, you’re limited to your competitors, you’re looking at the obvious replacements for your products. You do need to look at the third step as a minimum.

MT: It’s almost a three-step process that you have at Tata Communications, where you have to know your customer‘s customer and then as you said right down through the value chain. The interesting thing emerges when you realise that you actually understand your customer’s business model – what drives their margins, what drives their profitability, they’re not going to be as price sensitive about your services. You’re acting like an investor in their business.

VK: Exactly. Very well put. We do need to think like an investor. We do need to think about their bottom line or what are the impacts they’re trying to make with their business.

MT: And it’s something that is also helping them understand what they’re great at too. In terms of what they think they could be world class at, where their passions are. When I think about this race, you’ve really nailed the idea that it’s got to be exciting to watch this race, it’s exciting to see people really break new ground and you’re enabling that.

VK: Yeah, with Formula 1®, we’ve accrued multi-dimensional benefits from the relationship. First and foremost, it is the largest live sporting event that goes on pretty much the whole year. It [takes places] over forty weeks, [around] twenty races, 300 million people watching each race and nothing can stop for one nanosecond. The way you engineer the solution, the way you work with the Formula 1® organisation and that whole ecosystem to shift this technology infrastructure along with all the sports paraphernalia that goes with it – they’d like to think they’re the important piece but it’s the technology that really does it(!) – anyway the whole thing’s important. But the way it moves around – literally like a circus tent – it’s packed up and then taken to the next location and within two weeks you’re up and running again has been quite a feat of partnership, quite a feat of technology and just the experience we deliver together to users around the world from Africa to the US even, and of course in Europe and other parts of the world is really thrilling.

So finally, you’ve had a relationship with Formula 1® for a few years now. What would you say is Tata Communications’ biggest learning has been during the time with this world-class sporting brand for you as a business? What has been the biggest learning curve?

VK: Besides the obvious one around brand recognition and so on, I think our biggest takeaway has been operational improvement and operating the network at that speed and with the change that is naturally built into it required us to revamp a lot of our processes – the way we approach design, the way approach implementation, the way we approach redesign and redeployment. That’s taught us a lot operationally which we then take and apply to all our customers across industries. That’s been the biggest takeaway. And the brand is now much better known with the audiences that we’re trying to reach, and we’re being associated with “if it’s mission critical, if your business depends on it, if your customers depend on it, Tata Communications can do it”.

Do you agree with Vinod’s vision on the future of empowered entrepreneurialism? Leave your thoughts below. 

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

 

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Three tech trends set to shake up 2015 https://www.tatacommunications.com/blog/2015/01/three-behind-the-scenes-trends-that-will-shake-up-2015/ Mon, 12 Jan 2015 12:56:23 +0000 http://tatacommunications-newworld.com/?p=1938 Cybersecurity gets its due, big business learns how to intersect IoT and cloud, and mobile digital identities transform healthcare. It’s that time again: time to look at what we’ve accomplished over the past 12 months and make predictions for the year ahead. In that spirit, I want to discuss three technology trends that captured our attention in 2014 and will drive greater action in 2015. 1. Cybersecurity tops board issues Data breaches topped the news this year. Sony Pictures experienced a vicious cyberattack around the release of The Interview. Home Depot was a victim when 60 million card numbers were...

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Cybersecurity gets its due, big business learns how to intersect IoT and cloud, and mobile digital identities transform healthcare.

It’s that time again: time to look at what we’ve accomplished over the past 12 months and make predictions for the year ahead. In that spirit, I want to discuss three technology trends that captured our attention in 2014 and will drive greater action in 2015.

1. Cybersecurity tops board issues

Data breaches topped the news this year. Sony Pictures experienced a vicious cyberattack around the release of The Interview. Home Depot was a victim when 60 million card numbers were stolen, Target announced its holiday breach cost the company $148M and who can forget the iCloud celebrity photo scandal?

Since 2013, I have seen cybersecurity evolve as a pressing management issue much more slowly than I had expected. The technology to act on such warning signs and slow down or even prevent breaches or hacks is available, but the mindset to invest in it continues to fall behind the need.

When you consider that a breach in security opens up business liability, damages customer loyalty (and in some cases their finances), and jeopardizes people’s jobs, it must require action that exceeds the attention it is getting. Businesses need to set proactive managed security solutions with industry experts as they seek to remedy and protect both corporate and customer assets. I predict through necessity cyber security will become a leading agenda item for Boards across every industry with a focus equal to that of business strategy, product development and R&D.

2. Big business catches up at the intersection of IoT and the cloud

The Internet of Things (IoT) has captured the imagination of consumers, from wearable devices to home automation and connected cars. At the same time, cloud and software-defined datacenters are reaching into the enterprise world unlocking transformative levels of insight, flexibility and scale.

But until now, consumer big brands have grappled with how to put the two revolutionary technology trends together in ways that are meaningful. It’s been start-ups like FitBit, AirBnB, and Nest that have figured out how to use the cloud to create a more-connected consumer experience.

However, in 2014 we started to see that tide turn. Google closed its Nest acquisition. General Motors announced 30 models of 4G-LTE automobiles and just a couple of weeks before Thanksgiving, GE – with partner Quirky, announced their vision for the connected home.

So far this year, we have already seen innovations in these areas from major brands. During the 2015 International Consumer Electronics Show (CES), Qualcomm announced a partnership with Walgreens. Mercedes-Benz unveiled a self-driving car. Nest announced new smart home partnerships with companies including LG. Garmin also revealed a new fitness tracker in partnership with designer Jonathan Adler.

As more big name consumer companies make the connected home and car relatable to the mass population, adoption will accelerate, more useful data will be captured and analyzed, and an increasingly customized experience will be delivered. I predict that in 2015 we will see platforms based on standards develop providing all players, established and new, a method of building on top of existing work instead of having to reinventing the wheel with every innovation.

3. Our mobile digital identity redefines healthcare

The proliferation of connected devices and the cloud will also enable a new use case for your digital identity, specifically in healthcare.

While in 2014 we saw the explosion of wellness wearables tracking steps taken and miles run, the critical benefit will be the management of chronic illness. We are starting to see wearables for chronic pain relief such as Quell, the Blue-tooth equipped cuff that uses neuro-stimulation technology to mitigate pain, emerge.

A recent piece in Wired identified that, “According to a Pew Foundation survey, 45 percent of US adults are dealing with at least one chronic condition. While only 19 percent of people with no chronic conditions track their health indicators, 40 percent of adults with one chronic condition do so, and 62 percent of adults with two chronic conditions do so.” With wellness, it’s an option. With chronic illness, it’s not.

New remote systems, driven by the healthcare providers, will connect patients and their stats to a healthcare team, allow for a more comprehensive overview of a patient’s true state of health (not just what they remember at their next appointment), and enable doctors and nurses to offer improved continuity of care.

Looking at these trends, it might be that 2015 is the year when mobile, security, big data and the Internet of Things finally come together to benefit the consumer. I’ll be watching each of these areas to see where we’re going and why, and I will expand on my thoughts in the months to come. I invite you to follow along and share your thoughts as well.

Do you agree with Rangu’s predictions for 2015? Share your thoughts below. 

Follow Rangu on Twitter: @rangusalgame

 

 

 

 

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Re-imagining the F1 video archives https://www.tatacommunications.com/blog/2015/01/re-imagining-the-f1-video-archives/ Fri, 09 Jan 2015 11:43:38 +0000 http://tatacommunications-newworld.com/?p=1917 John A Vasilakos, one of two winners from challenge three of the F1® Connectivity Innovation Prize, talks to us about his earliest F1® memories, the social network he designed as part of the challenge, and his future hopes for the sport What is your earliest F1® memory? A friend of mine was a fan of Mario Andretti, Ronnie Peterson and Lotus and I was told of their tragedy at Monza but I did not start following full-time until Gilles Villeneuve and his fantastic personality burst onto the scene. When Villeneuve joined Ferrari and started winning races the whole of Canada...

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John A Vasilakos, one of two winners from challenge three of the F1® Connectivity Innovation Prize, talks to us about his earliest F1® memories, the social network he designed as part of the challenge, and his future hopes for the sport

What is your earliest F1® memory?

A friend of mine was a fan of Mario Andretti, Ronnie Peterson and Lotus and I was told of their tragedy at Monza but I did not start following full-time until Gilles Villeneuve and his fantastic personality burst onto the scene. When Villeneuve joined Ferrari and started winning races the whole of Canada really took notice. Sadly, his fatal accident in Belgium was one of my earliest experiences of human mortality. However, it also represented the uniqueness of F1® and the consequences competitors face in their quest for glory.

How long have you been a fan (or interested in) F1®?

Since the late 70s to early 80s. By 1983 I was quite organised about following the F1® championship. This was around the time of the advent of the VCR, which meant I was able to record races in the middle of the night. In fact, I still have nearly every race from 1984 through to 2010 on video cassette. I would refuse to tape over a race and would always use fresh tapes, sometimes even taping over rental tapes!

How did you find out about the prize?

I believe I first found out about the prize on one of the online F1® news blogs that I follow, or perhaps on Twitter. It sort of just appeared and then was everywhere at once. I had known about Tata Communications and its F1® involvement for quite some time so it was great to see this challenge as a way of highlighting that.

How did you approach the challenge?

Moment by moment, really. Although I had a few ideas for the first challenge, I let it slip away due to a lack of organisation on my part. By the second challenge, I was more prepared and had been readying myself. By the third, I had a schedule in place and went straight to work from the moment it was announced.

What is your ‘day job’ and how did your day-to-day work influence your approach to the challenge?

Apart from immediately after college which I spent working odd jobs, like selling encyclopaedias, and then a year as an intern in investment banking, I have been in the entertainment industry for nearly 20 years. This has mostly been in film and television, in various areas and roles. My career has coincided with the explosion of the Internet and I have been fortunate enough to be involved in several technology start-ups. I’ve been a part of companies in pioneering fields that merged interactivity with information and that helped shape a great deal of what we all now use on a daily basis.

Walk us through your winning idea for cataloguing FOM’s archive footage – what does it achieve? What innovative technology/ digital indexing did you use to develop your concept?

For the past several years, the majority of my tech interest has been focused on F1®. My idea is a purpose-built social networking platform that could allow users to access and engage with Formula One Management’s footage archive. Accessible on all devices including tablets, PCs, mobile, smart TVs and gaming consoles, the platform keeps viewers up to date with all aspects of Formula 1® racing including information about schedules, drivers and cars but also provides digestible commentary, such as blogs. The main feature of the platform is the timeline. Here viewers could interact with the archive of F1® footage and add their own content such as photos, anecdotes, travelogues and memorabilia, allowing users to engage with the digital archive whilst also cataloguing it.

Although it’s a concept at the moment, how do you expect the final product to look? What is your vision?

My vision is that it will look like F1®, with elements that are both familiar and innovative, presented in an entertaining and comfortable fashion that is easy to access and that anyone can enjoy.

When looking through the footage what was your ultimate Formula 1® moment? Did you stumble across any interesting facts/ anecdotes about the sport?

What immediately came to mind was the sheer breadth of it all and how inter-related everything is, past, present and future. In a recent instance, I recall Robert Kubica’s accident in Montreal as an example of how safe the cars have become over the years, from knowledge gleaned by the experiences of past accidents. Furthermore, within that moment, Scott Speed had retired his Toro Rosso a lap or two earlier at the same corner and the marshals had put a barrel-cone beside it. When Kubica became airborne, his car clipped that cone and changed its trajectory toward a gentler impact into the wall, still very substantial yet more glancing than direct. One driver’s experience inter-twining with another’s. Then fast forward to the future and one year later, Robert Kubica wins his only F1® race at the very same track! All inter-related, and because of the crash in Montreal, Kubica was unable to compete at the next race in Indianapolis. Sebastien Vettel made a very impressive F1® debut in his place, and became the youngest driver to ever score a point. Then, later that year Vettel was drafted in to replace Speed at Toro Rosso. Therefore, when searching for an ultimate moment, F1® for me is ultimately about those foundation moments within the story-lines between the linear history and the inter-related lateral timeline experience.

From the lens of technological innovation, what will F1® fan experience look like in 10 years? How will technology continue to evolve it and enhance the experience for fans?

Fans becoming closer and more involved with the sport, with greater access to information and increased flexibility on the choices and manner in which they consume and interact with the championship.

How would you like to see F1® change?

I would like to see the sport achieve stability in the rules of the formula and engines, with a consistent schedule and a healthy grid. I’d also like to see drastic change applied to what isn’t working well, such as scheduling inefficiencies, budget redundancies, and the elements of over-spending that only waste resources. The collective technical ability of the F1® industry is amazing and can solve any challenge it chooses to focus on.

Do you agree with John’s vision on the Future of F1? Leave your comments below. 

Follow John on Twitter: @F1QA

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Learning and purpose: lessons in leadership https://www.tatacommunications.com/blog/2015/01/learning-and-purpose-lessons-in-leadership/ https://www.tatacommunications.com/blog/2015/01/learning-and-purpose-lessons-in-leadership/#comments Wed, 07 Jan 2015 09:46:45 +0000 http://tatacommunications-newworld.com/?p=1902 I spend a lot of my time talking to key and interesting people in the industry to learn new trends, understand new opportunities and threats in the market as well as to bounce my thinking off of some of the experts out there. Most recently, I had the privilege to meet with Mark Thompson, the CEO and cofounder of Richard Branson’s Virgin Unite Mentors, a network for entrepreneurial innovation. Mark is also a Founding Patron of Virgin Unite’s Entrepreneurship Centre, New York Times bestselling author, Program Chairman for the Board of Governors of the John F. Kennedy Institute for Entrepreneurial...

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I spend a lot of my time talking to key and interesting people in the industry to learn new trends, understand new opportunities and threats in the market as well as to bounce my thinking off of some of the experts out there. Most recently, I had the privilege to meet with Mark Thompson, the CEO and cofounder of Richard Branson’s Virgin Unite Mentors, a network for entrepreneurial innovation. Mark is also a Founding Patron of Virgin Unite’s Entrepreneurship Centre, New York Times bestselling author, Program Chairman for the Board of Governors of the John F. Kennedy Institute for Entrepreneurial Leadership and venture capitalist. I hope my recent discussion with Mark gives you some insights not only into my thinking for us as a business, but also some valuable points of view from one of the world’s most influential innovation drivers and coaches. Watch the video or read part one below, with part two to follow next Wednesday.

We’re talking about what drives businesses of the future and what is the secret to success of businesses going into the next few years. What do you think the two most important things are for a company to stay competitive in the market today?

VK: There’s a long list but the two most important things for me will be having a programme of learning and driving a passion for learning, and secondly having a team that’s highly energised by a purpose for the business. At Tata Communications, there’s a statement “the business of business is more than business” and I really believe in that. I think that unless you have a real purpose around which an organisation rallies, it’s not sustainable. You need people who are enthused by that, who are bought into that and it needs to be a long-term purpose that’s defined. So I’d say learning and people.

MT: It makes so much sense. I think about how, even in the last 24 months, there’s also been a transformation added on to learning and people, where I’d say themes emerging now are disruption and engagement where we’re seeing organisations that are able to disrupt the status quo in favour of their customers – I’m thinking an AirBnB or an Uber – that are able to tilt the competitive landscape in an engaging way. That’s really the second theme – trying to find employees who are as engaged in serving those customers at a higher level of energy and risk-taking than in the past. So those two emerging themes of disruption and engagement are key to the evolution of businesses in a competitive market right now.

So I suppose there’s a big element of learning and continuous learning – so how do you learn how to learn today?

MT: We’re never finished!

VK:  We’re never finished and that’s a tough admission! It’s actually a very good point that you make but personally for me, learning is a three step process. It’s an ongoing process but there are three stages of learning. First is to accept that you are ignorant, the second is to go and try and fix that ignorance by acquiring knowledge and seeking knowledge from others to plug some gaps and third coming back to accepting that you will stay ignorant! And if you do, I believe that the receptacle is ready to receive. The minute you think you’ve mastered something you’re doomed to failure. Also in the world around us today, we know that the conventional way of going to school and university and maybe doing another program is not where the learning stops. We supplement it with experiences we gain on the job and things we do in life every day but that’s not enough also. I think you need to complement the early learning that you get in a structured environment with the wisdom that you gain through experience with additional formal learning. It might not be back in a classroom but you do need to go and make an effort to learn about specific things. You don’t always need to learn with a purpose. That’s my other big thing about learning – learn about something just to get excited and your mind will then connect the dots and make new possibilities.

MT: Never-ending exercise of the muscles!

VK: Absolutely, and just be comfortable being ignorant and I’m very comfortable!

MT: That’s why we’re so comfortable today! And it’s kind of a sense of paradox because attracting the kind of people that love to learn continuously and have an appetite for that, because the people who do that are those who have the humility to realise that nothing gets done alone, that they only do things with and through other people, but at the same time have this incredible hubris because you’ve got to believe that you deserve to be world class and that you deserve to be able to have the customer’s business.  So that [mindset] takes this almost driving ambition to make the numbers and deliver for customers and at the same time realise ‘I’m not done, I don’t know it all and I have to do it with and through other people’. And so I think that’s why it’s so extraordinary and personal now to find leaders who have the appetite to learn because they have the ability to have hubris and humility at the same time.

VK: Yes that’s a very well put statement – hubris and humility.

So Mark, you’ve worked with two of the world’s top leaders – Steve Jobs and Richard Branson – what do you think the secret of their success was as leaders, if you had to pick out what made them successful?

MT: When I think about what Vinod was saying, he has all the same characteristics when you have constant learning, this ability to really realise that what you’ve learned so far is just scratching the surface and is going to be able to inspire other people to have that same appetite.

Richard Branson is a cheerleader – he realises he is going to have to find people with vision and he won’t try and engage in any entrepreneurial exercise until he has found someone who’s proven that they have purpose, passion and a track record of performance behind that. And in this case this means that this [purpose] also has to matter enough to a cause or a company or a community or to customers – in other words be bigger than just you – and then that somehow resonates with you personally and gets you up in the morning and makes you feel resilient when you have a setback. Because anything that’s worth doing is going to have its huge set of complications and setbacks and then is willing to deliver on those goods because it’s great to have a cause but you still have to make the numbers, show the track record of success. Warren Buffet, who has two hundred companies, won’t even look at your resume unless you’re a person who’s had that purpose, passion and performance pretty clearly defined as who you are. This has got to be bigger than who you are and it’s got to be about ‘us’ rather ‘you’.

And Vinod, what do you look for in people that you hire. What are the types of people that you’re looking to attract as you take the business forward in the next four years?

VK: I think it really boils down to attitude, attitude and attitude. Mark earlier mentioned some important traits in successful leaders and you need to see that in people. People are too hung on where they went to school or which company they worked in or what was the last big project they delivered. It’s all nice and necessary but beyond that do you really believe…do you have a purpose and what is that purpose other than just making money? There’s nothing wrong with making money and capitalism – I endorse it fully – but it has to be more than that. How do you want to change the world? What fingerprint do you want to leave when you leave an organisation? How do you see people? Do you see people as resources that you use and throw away? Or do you see people as valuable resources that you take, nurture, help them grow and leave them as stronger and bigger individuals. That’s what I’m looking for in people and finally who can work as a team. Prima donnas don’t work, especially in our business -we really need those people who can roll up their sleeves and who really believe in a multiplier effect.

And finally it’s the energy of people – you’ve got to be with people in the work place that you like and my thinking on that is a little different from others who say ‘I don’t need to like you I just need to respect you’. I spend 18 hours a day at work – that may be an average or maybe an understatement! – but I’d rather be with people I like. And sometimes I find it tough to sell that idea, that as colleagues I expect you to like each other also, and my job as a leader is to facilitate an environment where we like each other as professionals but where we can hopefully also establish a deeper connect beyond that. That’s not everybody’s thinking and I know the different views on that, but when I interview someone I like to also have a glass of wine with them if I’m going to work with them and have a conversation, understand who they are, where they come from, where they want to go, and help them in that journey and expect them to help me in my journey as well.

Stay tuned for part two next Wednesday.

 

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The future of TV: welcome to channel Richard https://www.tatacommunications.com/blog/2014/12/the-future-of-tv-welcome-to-channel-richard/ https://www.tatacommunications.com/blog/2014/12/the-future-of-tv-welcome-to-channel-richard/#comments Tue, 23 Dec 2014 14:36:27 +0000 http://tatacommunications-newworld.com/?p=1884 During 2014, predicting the future of television has been a full time job. This will continue through 2015. Every day there are statistics, opinions and new technologies to consider in making a prediction. It is very easy to get carried away! Imagine your own situation… you have come home from a tough day at work and want to relax. There are lots of options vying for your time but ‘crashing in front of the box’ is one of the most popular past times. We know how that looked 30 years ago and how it looks today but what about in...

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During 2014, predicting the future of television has been a full time job. This will continue through 2015. Every day there are statistics, opinions and new technologies to consider in making a prediction. It is very easy to get carried away!

Imagine your own situation… you have come home from a tough day at work and want to relax. There are lots of options vying for your time but ‘crashing in front of the box’ is one of the most popular past times. We know how that looked 30 years ago and how it looks today but what about in 12 or 24 months’ time?

Experience, not technology

The future viewing experience will not be driven solely by the technology despite the claims of the consumer electronics manufactures. It will be driven by ease of use. It will be all about user experience, known as UX. The skill is in hiding the complexity from the viewer. Who wants to worry about technology after a tough day at work?

Viewers want to be able to simply access the content they want using an intuitive user interface. HBO Go, for example, has been described as “the cord cutter’s holy grail” because it speaks to the needs of the viewer, who may want to indulge in the latest episodes of Game of Thrones one week then revisit The Sopranos first season the next.

Users don’t care where the content comes from and the complexities of delivery or rights management. To cite Wired’s Gary Myer, they want the three Ws: ‘whatever content they want, whenever they want it, wherever they want it’.

Linear channels

Looking ahead the key drivers affecting TV consumption will be driven by a rapid increase in number of channels (many niche or local oriented) and lack of time.

So what’s my view on the impact of this? Long live linear channels! Many predict their demise but I believe consumers want to relax without making lots of choices. To draw a parallel with the music industry, would you expect to use a different music streaming service to hear an album released by Universal as you’d use for an artist signed by Sony? TV services can’t survive by limiting themselves to deals with certain studios, because it will inhibit the user experience.

In the future, I will have my own personalised linear channel which learns and knows what I want to watch. Though it’s nowhere near ready, this is how streaming companies like Netflix are setting themselves up; the more you use the service, the more relevant your recommended content becomes.

Eventually I will have “Channel Richard”, complete with all the shows I know and love, plus relevant new series and films to explore based on individual tastes, whether that’s a Scandinavian detective drama or the latest Hollywood rom-com.

TV becomes the second screen

We hear the term second screen (as well as third, fourth and even fifth screen now) all the time but I believe this definition has started to reverse. Yes, there was a time when the TV was the primary screen and the mobile device an addition to the experience. But how many hours per day do you honestly spend watching TV vs looking at content on your mobile device? You carry it all the time and it knows so much more about you than your TV. Whilst your TV will remain a viewing device, the experience will eventually evolve so that all control comes from your mobile.

Your linear channel will not only be fuelled by what you’ve watched on your TV set, but will be inspired by your wider passions and your social activity. You read a recipe on the BBC from Jamie Oliver; perhaps you’d like to watch his latest cooking show tonight? You listened to Beyonce’s new album; perhaps you’d like to watch her latest film? It’s not as far away as you may think.

What these services, channels and even brands must remember is that providing the undercurrent for all this innovation is great content and perfect user experiences. After all, viewers will still watch great content in black and white if it’s that good.

Do you agree with Richard? Tell us in the comments how your viewing experience has evolved, and what you’re looking forward to from the TV of the future.

 

 

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Survival of the fittest https://www.tatacommunications.com/blog/2014/12/survival-of-the-fittest/ Mon, 22 Dec 2014 11:00:50 +0000 http://tatacommunications-newworld.com/?p=1849 “We believe the process of innovation begins with curiosity and a desire to learn” I’m often asked: how does a company like ours not only survive, but grow, in today’s fast-paced technology environment? My answer: we have to constantly invent and innovate. Across the industry, there are constantly new challengers offering new modes of communication from start-ups to next generation companies. We believe the process of innovation begins with curiosity and a desire to learn, and that is the culture we are striving to foster as we look to 2015 and beyond. Enabling the workforce There is plenty we can...

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“We believe the process of innovation begins with curiosity and a desire to learn”

I’m often asked: how does a company like ours not only survive, but grow, in today’s fast-paced technology environment? My answer: we have to constantly invent and innovate.

Across the industry, there are constantly new challengers offering new modes of communication from start-ups to next generation companies. We believe the process of innovation begins with curiosity and a desire to learn, and that is the culture we are striving to foster as we look to 2015 and beyond.

Enabling the workforce

There is plenty we can learn from start-ups, and we’ve taken some of those learnings on board with our internal innovation ventures. Our programme, Moonwalks, is all about exploring completely new industries and new subjects. We have five Moonwalks currently underway.

The whole idea is to get people to be comfortable with something they know nothing about. This is what fuels innovation, entering into the unknown and learning to cope with new challenges. Out of these challenges come new solutions, new ideas and new opportunities.

Shape the Future is another programme to identify business opportunities that will ultimately add to the top line. We invite employees to submit ideas that have the potential to become a $200-million business within 10 years and touch billions of people. After selecting the best ones, the coaching programme begins.

In the first round we had about 100 odd ideas of which six were selected by an internal team. The implementation teams underwent a grooming-coaching programme which culminated with a week in Silicon Valley where they met many entrepreneurs and immersed themselves in the whole start-up environment. Two ideas were chosen this year to be funded, and my goal is to have ten incubations going on within two years.

Three rules for success

Our ingenuity comes from three things: firstly, organisational structure. By nature, we are a distributed organisation with no geographical centre of power. The structure is global and this definitely helps.

Secondly, the leadership team spends a lot of time with our customers and vendors. We invest time and resource into scanning the environment for opportunities and watching out for threats.

Finally, we try to set up self-directed teams as much as possible. We let the mission and vision of the organisation drive behaviour, rather than what the boss says or what the key result area dictates.

As we look forward to 2015, innovation remains top of my agenda. We can’t afford to rest on our laurels, as in our industry you can never let up in your quest for staying ahead of the competition.

What are your goals for the New Year? Do you have a vision for instilling innovation in your organisation? Please share your views in the comments below.

 

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2015 trends: eat or be eaten https://www.tatacommunications.com/blog/2014/12/2015-trends-eat-or-be-eaten/ https://www.tatacommunications.com/blog/2014/12/2015-trends-eat-or-be-eaten/#comments Fri, 19 Dec 2014 14:31:33 +0000 http://tatacommunications-newworld.com/?p=1838 We’ve all heard telcos being described as old school, even in some instances drawing parallels to dinosaurs heading for the day the meteor hits. Perhaps this is true in the traditional sense, but there are things all of us in the telco space can do to look forward to the future. We see traditional voice being replaced by VoIP and mobile devices replacing fixed line services for the consumer, but there is still a need to connect all this together. Start-ups and OTT players continue to create solutions at the consumer and enterprise edge and rely on the internet and...

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We’ve all heard telcos being described as old school, even in some instances drawing parallels to dinosaurs heading for the day the meteor hits. Perhaps this is true in the traditional sense, but there are things all of us in the telco space can do to look forward to the future.

We see traditional voice being replaced by VoIP and mobile devices replacing fixed line services for the consumer, but there is still a need to connect all this together.

Start-ups and OTT players continue to create solutions at the consumer and enterprise edge and rely on the internet and private networks (for business apps) to get this to their consumers, but the fact remains that it is the carriers and ISPs who deliver these new applications.

The future of the traditional telco then lies in the further exploitation of the massive investment made in the core data-carrying capability and this implies a change in operating model to more of a service delivery and support culture.

Those in the industry that recognise this and evolve will have a role to play. Those that continue to ride on the back of the old voice cash-cow dinosaur will die out. Innovation is the key which is being demonstrated now in emerging markets where new ways to do existing things are being discovered all the time.

Take the anti-bank, mobile payments culture – one example of which, M-Pesa, launched in Kenya in 2007 and has since expanded to Afghanistan, South Africa, India and this year to Eastern Europe. M-Pesa (m for mobile, pesa meaning money in Swahili) allows users with a national ID card or passport to deposit, withdraw, and transfer money easily with a mobile device. The success of M-Pesa has been due to the creation of a highly popular, affordable payment service enabled by telco infrastructure and systems, with only limited involvement of a bank.

Finding new ways to extract value from the core competence of the carrier – i.e. carrying stuff — is the key to the future. Making networks and capacity dynamic and user-configurable on-demand, turning data centres into virtualisation hubs to allow new applications space to evolve and scale are just two examples.

This keeping up with the faster change in requirements of the new breed of edge-services providers is key to remaining relevant. Changing the old perceptions of carriers as slow and un-informed is also important, such as updating the customer service experience to align with the expectation of the Gen Y tech-savvy user.

Overall we need a recognition that, as Steve Jobs observed: “if you don’t cannibalise yourself, someone else will”.

So, how will you be cannibalising yourself in 2015? Leave your comments below.

Follow David on Twitter: @atoms999

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The game changer https://www.tatacommunications.com/blog/2014/10/the-game-changer/ Wed, 29 Oct 2014 07:00:29 +0000 http://tatacommunications-newworld.com/?p=1720 By now we’re all comfortable with the Internet and cloud computing, and you certainly don’t need me to tell you how important both those innovations have been.  On Wednesday October 29th it will be 45 years since the first message was sent over the Internet.  While much has changed since those days I can’t help but be struck that the very first message ever transmitted via the Internet was cut short, with the desired ‘login’ being cut down to a simple ‘lo”. I doubt there’s anyone reading this that hasn’t had a similar moment with the Internet. The public internet...

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By now we’re all comfortable with the Internet and cloud computing, and you certainly don’t need me to tell you how important both those innovations have been.  On Wednesday October 29th it will be 45 years since the first message was sent over the Internet.  While much has changed since those days I can’t help but be struck that the very first message ever transmitted via the Internet was cut short, with the desired ‘login’ being cut down to a simple ‘lo”. I doubt there’s anyone reading this that hasn’t had a similar moment with the Internet.

The public internet has grown at an incredible pace and the sheer volume of material that gets passed around without a thought these days is truly fantastic. The Internet has served as an engine for social change, for democracy, for retail and, yes, also for the widespread sharing of cat videos. I think that’s wonderful.

However, there’s a problem too. With businesses and organisations looking to increase their use of cloud services, whether to improve efficiency or to create new revenue streams, the weight piling onto the public internet is growing. The network – the essence of the Internet – is under strain, with no way of judging whether that packet of data is a really critical piece of business data or simply the latest in the long line of cats doing battle against printers.

We’ve been considering this challenge in relation to business applications for some time and the solution is clear. We needed to bring the reliability, flexibility and predictability of a private network with the global reach of the Internet, together with enterprise private and public cloud connectivity and interconnected data centres.

If we can deliver that then we’re also in a position to enable a new level of reliable cloud computing, bringing together all the pieces of the cloud puzzle together to make it easy for a company to explore how it wants to shape the cloud for its own enhancement, without the restriction or concern of having to trust important information to the public Internet – be it private, public or hybrid models.

I’m enormously proud of our achievement in putting this puzzle together. With IZO™ we have developed the world’s most comprehensive enterprise WAN and cloud enablement platform that revolutionises the way businesses approach using the public Internet and cloud services.

IZO™ Internet WAN gives business-class SLAs over the public internet and makes the Internet fit for business. IZO™ Private connects businesses across network, cloud services and data centres over MPLS and Ethernet and IZO Public which tags and prioritises content with guaranteed performance for Tata Communications’ enterprise customers.

None of this would be possible without our network – and here I’m referring to our ecosystem of 20+ network providers covering 34 countries and serving 85% of the world’s GDP countries, the two largest cloud platforms Amazon Web Services and Microsoft Azure and over 50 data centres across the globe. Backed by our truly global Tier-1 IP network, global MPLS and Ethernet network spanning across 190+ countries.

IZO™ is game changing not just because it addresses genuine business challenges in a seamless and simple manner, but because it represents a truly partnering approach to solving network challenges now and in the future.

If you have any questions or thoughts about the new service, please comment below.

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Taking it personally https://www.tatacommunications.com/blog/2014/10/taking-it-personally/ Mon, 27 Oct 2014 12:59:54 +0000 http://tatacommunications-newworld.com/?p=1710 There was a time around the late ‘90s/early ‘00s when people talked about the way all things would be connected in the future and that your bin would automatically register your need for more milk when you threw out the carton, while you could remotely peruse the contents of your fridge and make plans for dinner. It all seemed incredible back then. But here’s the thing – today, right now, I can turn on the lights at home from the other side of the world with just a click on my iPhone. I can activate the underfloor heating from my...

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There was a time around the late ‘90s/early ‘00s when people talked about the way all things would be connected in the future and that your bin would automatically register your need for more milk when you threw out the carton, while you could remotely peruse the contents of your fridge and make plans for dinner. It all seemed incredible back then.

But here’s the thing – today, right now, I can turn on the lights at home from the other side of the world with just a click on my iPhone. I can activate the underfloor heating from my phone to come on when I land back from a long night’s travelling so that my house is warm when I arrive. Suddenly the bin that orders your replacement shopping for you seems less like science fiction and more like a brilliant solution to the hard working men and women of today.

It’s all got me thinking about my role in the Internet of Things. I’ve started wearing a fitbit to keep track of my activity and sleep levels and, when I feel so inclined, even use the data I collect to compete with my friends and colleagues. In essence data has turned my daily activities into somewhat of an immersive gaming experience. Without even thinking about it I generate data that could help in medical and clinical trials as well as research studies. There is an incredible power to the access we have today to our personal data.

Yet, there is a concern here and it comes down to this – privacy. If data about the number of steps I took yesterday and the temperature I like my kitchen at is being transmitted across the networks how can I be sure that this highly personal data is safe? And what is my personal limit on the data I’ll share with the broader network? The potential wealth of information and data that can be captured is enormous but what has yet to be established are the human boundaries that will limit what is captured, how it’s used and where.

For example, some countries have a higher risk from the diabesity epidemic than others – could we see a time when countries mandate use of wearable technology to tackle an endemic problem of an increasingly sedentary population? The technology is here today to enable just that but how will we, personally, manage the resulting invasion of privacy and independence?

What it comes down to is one question.  Who owns the data we, personally, generate? Sir Tim Berners Lee talked about just this dichotomy between our right to privacy and our need for trust with data storage solutions at The Web We Want conference recently and reiterated that while we may share data, privacy remains a fundamental right. Given that, where should the responsibility lie for keeping our personal data safe within the growing data clouds around us?

I believe it is a question that will require collaborative thinking from technologists, politicians and individuals alike – perhaps resulting in something like the Digital Magna Carta Sir Tim has been championing. In the meantime, I’m holding out for a kitchen so connected it can make my early morning coffee, with me having to do nothing more than tell my fitbit that I’m awake.

What’s your view on the Internet of Things? Tell us in the comments below

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Wearables, data and integrated gaming https://www.tatacommunications.com/blog/2014/10/wearables-data-and-integrated-gaming/ Thu, 23 Oct 2014 10:40:01 +0000 http://tatacommunications-newworld.com/?p=1701 Robert Smith, winner of the second challenge of the F1 Connectivity Innovation Prize, talks through what he sees as the future innovations of the sport In my last post, I talked about my own personal journey and my winning idea for the F1 Connectivity Innovation Prize. Taking part in this contest has really made think about the way the sport has evolved – right from its inception back in the 1940s, through to the present day. The sport has always been a pinnacle of cutting edge innovation and technology and over the next decade I’m certain this will continue. The...

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Robert Smith, winner of the second challenge of the F1 Connectivity Innovation Prize, talks through what he sees as the future innovations of the sport

In my last post, I talked about my own personal journey and my winning idea for the F1 Connectivity Innovation Prize. Taking part in this contest has really made think about the way the sport has evolved – right from its inception back in the 1940s, through to the present day.

The sport has always been a pinnacle of cutting edge innovation and technology and over the next decade I’m certain this will continue. The main developments I’ll be monitoring are:

  1. Wearables: At the track, these devices could play an important role in reducing the isolation of fans. They also have the potential to deliver critical information before, during, and after the race, in a more consumable way, such as augmented reality.
  1. Data: Off the track there will be a greater selection of data available to fans but presented in a more personal format, something which the winners of the first challenge tackled with their forward-thinking concepts.
  1. Gaming: I’m also excited about the rise of integrated gaming, whereby fans can actually pit their skills against the real drivers. Live data from the track will form a unique simulation for fans to engage with, all from the comfort of their sofas.

So roll on the day when I can stream live race data to my wearable device and race against Lewis Hamilton’s ghost car in real time!

Do you agree with Robert? Let us know in the comments where you think the sport will go in the next 10 years…

Next month, the Conjure team will share their global scrapbook concept and how they utilised skills in UX and design to build a winning entry. Check back in two weeks to read their story.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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The power of a photo https://www.tatacommunications.com/blog/2014/10/the-power-of-a-photo/ Wed, 22 Oct 2014 10:32:40 +0000 http://tatacommunications-newworld.com/?p=1688 Robert Smith, winner of the second challenge of the F1 Connectivity Innovation Prize, talks about his winning concept and the inspiration for it. Where it all began As soon as I heard about the second challenge, I knew I wanted to enter. I’m an artist, designer and developer with experience in interface design and user experience, so I couldn’t wait to rise to the challenge and formulate my concept for a MERCEDES AMG PETRONAS Formula One Team digital scrapbook. In addition to my passion for design, I have been a huge fan of F1 from an early age. When I was...

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Robert Smith, winner of the second challenge of the F1 Connectivity Innovation Prize, talks about his winning concept and the inspiration for it.

Where it all began

As soon as I heard about the second challenge, I knew I wanted to enter. I’m an artist, designer and developer with experience in interface design and user experience, so I couldn’t wait to rise to the challenge and formulate my concept for a MERCEDES AMG PETRONAS Formula One Team digital scrapbook.

In addition to my passion for design, I have been a huge fan of F1 from an early age. When I was little, my sister and I would run around at my father’s workshop on Silverstone circuit, while Senna and Mansell battled it out on the track.

Today, more than ever, I’m blown away by the skill, dedication, community and unpredictability of F1 which continues to draw in audiences of millions. Back in June 2013 I was lucky enough to be able to go and watch the British GP live when Hamilton’s lead was snatched away early in the race due to a tyre incident. I managed to capture a photo of his comeback to claim fourth place which I circulated with my friends.

Not being able to share this photo more widely to F1 fans inspired me to take part of this challenge. It offered a way of making the live F1 experience – and an important part of its history – accessible to remote audiences in a new and vibrant way.

My idea

It can most easily be described as a timeline of explorable “circuit views”, populated with content contributed and curated by fans. Imagine being able to visit every F1 circuit that the MERCEDES AMG PETRONAS Formula One Team has competed at.  Fans can navigate the tracks at street level and discover great moments contributed by fellow fans, before adding a bit of their own history to the story of the MERCEDES AMG PETRONAS Formula One Team. I’m excited to see how the scrapbook could grow from fan contributions to build a unique F1 historical source.

As with any project, the process wasn’t always plain sailing. The greatest challenge was the state of the tracks and resources required to document them. Some of today’s tracks are already documented in a usable fashion, but ones from the 1950s, like Circuit Bremgarten, just don’t exist anymore – meaning an alternative had to be devised. That being said, researching these tracks became one of the most satisfying parts of the challenge – every cloud….

So if you’re reading this blog and think you have an idea that could transform the fan experience – I’d strongly advise you to enter the next challenge. From a personal perspective it has offered an outlet for my passion for the sport; and for the wider industry the F1 Connectivity Innovation Prize has unleashed an impressive amount of collective creativity which could transform F1 as we know it.

In tomorrow’s post Robert will discuss how innovation could change F1 and what the future of the sport could look like.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Shopping in the age of the selfie https://www.tatacommunications.com/blog/2014/10/shopping-in-the-age-of-the-selfie/ Mon, 13 Oct 2014 12:01:36 +0000 http://tatacommunications-newworld.com/?p=1657 Perhaps it’s my engineering mind that determines my relatively simple approach to shopping: I go to the shopping mall to buy the one thing I need – from the one shop I know has it – and then I can leave. This is certainly not the approach everyone takes to shopping.  However, for me and many others, convenience is key, and with services such as Amazon Prime 2 day delivery and start-ups such as Postmates, that promise anything delivered in under an hour, I may soon never have to go to the mall again. And it’s not just customers like...

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Perhaps it’s my engineering mind that determines my relatively simple approach to shopping: I go to the shopping mall to buy the one thing I need – from the one shop I know has it – and then I can leave. This is certainly not the approach everyone takes to shopping.  However, for me and many others, convenience is key, and with services such as Amazon Prime 2 day delivery and start-ups such as Postmates, that promise anything delivered in under an hour, I may soon never have to go to the mall again.

And it’s not just customers like me that have retailers struggling with the return-on-investment of their physical stores. Millennial shoppers are making the traditional mall hangout trip virtual, swapping Pinterest boards for inspiration, searching online to find the lowest possible price, and then sharing their purchases on Facebook or YouTube. (My editor has asked me to cut my thoughts on “unboxing” and “haul” videos.) Facebook’s recent launch of hyper-local ads however, provides an opportunity for the physical store to market exclusive content and offers to tempt passers- by inside.

Even when in the physical store, people will use recommendation from peers, rather than in-store assistants to choose what to try on, even sending a ‘selfie’ to friends for comment and agreement before buying. The issue for retailers is that this happens within the changing room and there is no opportunity to either influence the choices made or build the relationship during the decision process.

picture blog

Consequently, retailers are exploring new ways to maximise the value of their retail footprint with innovative new technology, such as Burberry’s use of RFID (radio frequency identification) tags, which mean that customers can flash clothes in front of interactive screens to see how a handbag detail or raincoat lining is made when in store.

However, this still doesn’t address the retailer’s inability to harness the inherent power of the peer group. Several solutions need to be brought together in order to provide an holistic experience to the buyer such as: micro-positional technologies, stock control systems, and real-time communications, that open up the power of the community in a way that stores can access, track and optimise.

We’ll be exploring some of these new technologies at Dreamforce, in partnership with Salesforce.com and Tata Consultancy Services. I’ll be co-hosting a panel discussion with Lisa Hammitt, VP of Marketing, Salesforce.com Communities, to discuss these retail trends and unveil a new solution that brings some of these pieces together.

It might even be enough to get me to visit the mall just for fun.

What is your view on “social shopping”? Please leave a comment below.

Follow David on Twitter @atoms999 

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Eight lessons business can learn from Le Tour https://www.tatacommunications.com/blog/2014/08/8-things-businesses-can-learn-from-the-tour-de-france/ Tue, 26 Aug 2014 14:52:25 +0000 http://tatacommunications-newworld.com/?p=1576 This year my summer started with a visit to Yorkshire, joining an estimated 3.5 million cycling fans to see the 101st edition of the Tour de France kick-off. As a relatively recent fan of the world’s largest annual sporting event, what I learnt was fascinating and has many parallels with my business life. Here are the eight things that I believe businesses worldwide can learn from the Tour de France:- 1. Beating the competition: The Tour covers more than 3500 kms over 21 days and yet, often the margin between the winner and second place could be in mere seconds....

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This year my summer started with a visit to Yorkshire, joining an estimated 3.5 million cycling fans to see the 101st edition of the Tour de France kick-off. As a relatively recent fan of the world’s largest annual sporting event, what I learnt was fascinating and has many parallels with my business life. Here are the eight things that I believe businesses worldwide can learn from the Tour de France:-

1. Beating the competition: The Tour covers more than 3500 kms over 21 days and yet, often the margin between the winner and second place could be in mere seconds. The closest margin ever in Tour de France was recorded in 1989 when American Greg LeMond beat his nearest rival by just 8 seconds! This is not much different to business – long competitive battles can be won or lost by the smallest of margins.

2. Everyone in the team counts: While there are twenty- two teams participating with each team having up to nine cyclists, each rider has a role in the team. The rider at the front is called the puller, he takes the wind force for the others who are called drafters and get pulled along by the front rider. Everyone in the team is there to support the team lead to maximise his chance of winning the yellow jersey. The team lead would normally ride in the middle of the peloton using 20-40 per cent energy than the pullers at the front. In business, success requires a combination of many roles and skills – all aligned to the same goal.

3. Recognition matters: The green jersey is the one worn by the leader in cumulative points whilst the overall winner of the tour (with lowest cumulative time) wears the yellow jersey). But there are multiple other competitions classifications running including the King of the Mountain jersey – this white jersey with red polka dots is worn by the fastest rider in the mountain climbs. The tour winner usually shares his prize-purse with the team – just like in business, where for motivation and recognition to be effective, it should be inclusive and engage with the fans and riders alike – employees and stake-holders.

4. Consideration: The Tour de France riders have a gentleman’s agreement – riders can take a bio-break or ‘pauses pipi’ without trying to make up time on each other. Likewise in business, it is important to note that while competition can be fierce, consideration and kindness play a key role too in our business transactions. JWM 5. Getting started: The tour was created as a promotion to help sell newspapers for the French publication L’Auto-Velo in the quiet month of July when many readers were on a holiday. Today the tour has an estimated viewership of 3.5 billion across 188 countries. A lesson to always keep in mind – be creative in ways to get your business off the ground.

6. Free is good: The tour is unique in the world of sports, because it is free for fans to watch live and has become the biggest live sporting event in the world with estimated 12 million spectators along the route. The tour also generates $100 million in revenue across sponsors and hospitality. Businesses are today beginning to understand that getting to scale customer-adoption based on free models can also have other profitable revenue sources.

7. Strategy and physical skill: Winning the tour, like in business, is the result of meticulous planning and strategies that everyone in the team needs to follow. A good example is the attacks & counter-attacks during mountain climbs – one domestique will surge ahead and force a rival team to chase. As soon as the pack catches up another domestique will surge ahead. The goal is to tire out the opposing team and requires strategy and skill in equal measure – much like in business.

8. Marketing matters: L’Auto’s pages were yellow and that was the genesis of the yellow jersey for the overall winner at Tour de France. The maillot jaune has become a part of cycling lore. The maillot à pois rouges or polka dot jersey for the King of Mountains was decided by the then sponsor, Poulain Chocolate, to match a popular product. Good marketing never dates! Le Tour has moved with the times, surviving two World Wars, world economic turmoil and even scandals to continue to evolve and capture the imagination of spectators worldwide. I hope these lessons from Le Tour will also help businesses to stand the test of times. On a parting note, let me congratulate Vincenzo Nibali and the Astana Pro Team – the 2014 tour winners! Allez Allez Allez, Viva La Tour!

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Making a difference with F1 data https://www.tatacommunications.com/blog/2014/08/making-a-difference-with-f1-data/ Tue, 26 Aug 2014 09:58:53 +0000 http://tatacommunications-newworld.com/?p=1562 Digital innovator Chris Thelwell, one of two winners of the first challenge of the Formula 1 Connectivity Innovation Prize , tells us about his solution and how he arrived at his winning idea My interest in F1 began many years ago when I was just 11 years old and I watched Ayrton Senna and Alain Prost battle it out for the top spot in 1988. Since then I have gone on to build a career as a digital disruptor and product innovator, involved in many sport related products from British swimming to European football. When I heard about the F1 Connectivity...

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Digital innovator Chris Thelwell, one of two winners of the first challenge of the Formula 1 Connectivity Innovation Prize , tells us about his solution and how he arrived at his winning idea

My interest in F1 began many years ago when I was just 11 years old and I watched Ayrton Senna and Alain Prost battle it out for the top spot in 1988. Since then I have gone on to build a career as a digital disruptor and product innovator, involved in many sport related products from British swimming to European football. When I heard about the F1 Connectivity Innovation Prize it was a perfect fit.

The first challenge asked entrants to identify insightful information that can be derived from Formula One Management’s live data feeds, creating a package to add excitement to the audience experience.

After a couple of weeks balancing a busy day job and developing the concept, I submitted my idea for a new open-source data humanisation service. It works by taking an XML feed from the F1 data set and comparing it to historical data and significant events through logic statements to create each story. This then delivers a story feed via an API platform for services to disseminate the information via a variety of channels. The feeds are not only delivered to mobile devices for fans, but also wearable technology for track-side technical and engineering staff and audible screen reading technology for blind and partially-sighted fans.

But how did I get there? From the initial lightbulb moment through to submitting my entry, I took the following steps:

Identify the problem
The challenge was very open, so the first step was to narrow it down to something I could work with. Firstly, I identified a user who was poorly served by the current service and worked out their pain points. For me, this was visually impaired fans.

In the UK alone there are almost two million people living with sight loss – that’s approximately one person in every 30. According to the RNIB almost half of blind and partially sighted people feel ‘moderately’ or ‘completely’ cut off from people and things around them. F1 is a global sport with a massive global audience, and creating a fully accessible data format should be an essential step to including everyone in its enjoyment.

Make a difference and create value
The next step was to work out how I could really make a difference to the user, by designing a solution around their needs, keeping it very focused and simple. My concept does this by generating human story angles or ‘data stories’, making the raw data meaningful and accessible to all. This democratises the data – it no longer sits in the realm of data scientists or race officials, making it comprehensible for the visually impaired fan via an accessible audible data service using screen readers.

christhelwellvisualMake it open

A key part of my approach was to create an opportunity rather than a finished solution, to allow other digital innovators to take the solution and grow its reach and potential by creating other services to meet the needs of the F1 fan.  Taking an open approach could be a massive step towards F1 becoming a true digital disruptor. With an open platform, there is an opportunity for new interpretation of existing data; reaching previously untapped audiences; and viewing F1 data stories in brand new ways, such as via Google glass or a smart watch.


Make it awesome

Finally, I wanted to bring the solution to life, using my entry to tell a story of how it creates value for both the user and stakeholders involved. At the core of my idea was the impact on the blind and partially sighted fans, no longer cut off from the sport.

I want to make a real difference by providing a unique solution for a user whose needs were not met by the current offering. I feel my solution achieves this and I’m looking forward to the next phase, where I’m in with the chance of making my concept a reality.

If you’re reading this and you have an idea that could evolve the future of Formula 1, I would strongly recommend getting involvedwww.tatacommunications.com/f1prize . Since hearing about the challenge back in July I’ve been on a fantastic journey and this is just the start.

To receive an email alert when details of the second challenge are released on 3 September, register now at https://prize.tatacommunications.com/home#register. 

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Great customer experience wins the race https://www.tatacommunications.com/blog/2014/06/great-customer-experience-wins-the-race/ Fri, 27 Jun 2014 09:15:46 +0000 http://tatacommunications-newworld.com/?p=1456 We at Forrester believe that a consistent customer experience builds a trusted brand. But that’s not the end of the story. Our own (and industry-wide) research shows it also leads to: Higher revenue per customer. Customers who have an above-average experience with a company are more willing to buy again from that company. As demonstrated in research from Watermark Consulting, a US-based customer experience firm, companies with high customer experience scores deliver significantly higher shareholder value than low-scoring ones. Improved customer retention. Happy customers who had a better experience are less likely to churn. Airlines and wireless service providers have...

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We at Forrester believe that a consistent customer experience builds a trusted brand. But that’s not the end of the story. Our own (and industry-wide) research shows it also leads to:

  • Higher revenue per customer. Customers who have an above-average experience with a company are more willing to buy again from that company. As demonstrated in research from Watermark Consulting, a US-based customer experience firm, companies with high customer experience scores deliver significantly higher shareholder value than low-scoring ones.
  • Improved customer retention. Happy customers who had a better experience are less likely to churn. Airlines and wireless service providers have the most to gain — the revenue potential for an airline is more than $800 million annually; it’s nearly $700 million for a wireless service provider. Other firms can see tens of millions of dollars of incremental revenue by embracing a customer experience discipline.
  • Customer experience excellence. If you want to attract and retain customers — especially your best customers — you must provide an excellent customer experience at each and every moment of engagement. Be the leading light for your industry; take a page out of the go-to-market strategy telcos use to serve F1 clients.

On that last point – it’s long been known that F1 clients enjoy a great customer experience from their network providers. I recently published a report to take a look behind the scenes as to why this is so, and what sourcing and vendor management professionals in other sectors can learn and apply to their own organizations. I found it’s a two-way street: Providers ensure that the F1 team’s network is reliable, always available, and delivers peak performance when needed, and F1 sourcing professionals provide the guidance, insight, and support to make sure providers know what teams need. This is as much a concern for CIOs as it is for sourcing professionals in their quest to win, serve, and retain customers.

The IT Director at Mercedes AMG Petronas, Matt Harris, told me that if it had been a pit lane service provider, a niche player, success would have been difficult to pull off. They knew latency was a huge concern, so chose Tata Communications, with its global and well-established inter-telco relationships, to mitigate that specific risk.  In other words, the right network provider enables the business to focus on what they’re hired to do — not worry about the network.

Clement Teo is a Forrester senior analyst, serving sourcing and vendor management professionals with a focus on telco services in Asia Pacific. Read Clement’s report: “Driving Toward Communications Sourcing Excellence” and follow Clement on Twitter: @cteo_forrester. Blog: http://blogs.forrester.com/clement_teo

What have you seen great customer experience lead to? How can you be the leading light for your industry? Leave your comments below.

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Communications nirvana: where we need to be https://www.tatacommunications.com/blog/2014/04/communications-nirvana-where-we-need-to-be/ Wed, 30 Apr 2014 16:19:14 +0000 http://tatacommunications-newworld.com/?p=1409 Increasingly, we employees are becoming knowledge workers. We are expected to use and evaluate data and information to perform our jobs faster and to make better decisions. Yet we – and the organisations we work for – are also victims of information overload. The toolsets we are given to work with don’t help. While enterprises don’t lack tools for communication, very often, the problem is fragmentation at the level of the individual desktop. No single application or platform encompasses all needs: search, knowledge management, workflow and collaboration. In addition, where collaboration tools do exist, they frequently stand alone or are...

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Increasingly, we employees are becoming knowledge workers. We are expected to use and evaluate data and information to perform our jobs faster and to make better decisions. Yet we – and the organisations we work for – are also victims of information overload. The toolsets we are given to work with don’t help. While enterprises don’t lack tools for communication, very often, the problem is fragmentation at the level of the individual desktop. No single application or platform encompasses all needs: search, knowledge management, workflow and collaboration. In addition, where collaboration tools do exist, they frequently stand alone or are proprietary tools.

Another issue is that much of the data we deal with during working hours is unstructured. Most of it remains locked up in word processing documents, emails, spreadsheets, images and video that cannot easily be located or used. Whether it involves locating a document or an excerpt, searching for information is often a deeply frustrating process.

Realising the extent of the problem, organisations are confronted with the big challenge of how to help us become more productive by offering frictionless access to the right information, in the right context and at the right time. The potential for ubiquitous real-time collaboration inside enterprises as well as with customers and partners, using voice, video calling, instant messaging and data, remains vast. Here are a few examples:

i)                    Global collaboration: collaboration platforms allow enterprises to bring together internal teams and to work together more effectively with their partners and customers, regardless of location constraints

ii)                   Bounded co-creation: companies can solve more challenges and do so rapidly, by integrating trusted partners, customers, collaborators, contractors and freelance workers into tightly-knit, ad hoc teams

iii)                 Workflow collaboration: giving employees the ability to discover internal experts and partners who can improve their performance by sharing knowledge on the go

iv)                 Sharing tacit strategic knowledge: by allowing access to recordings of past meetings and presentations, companies can make life easier for team-mates, new employees and newly promoted employees alike

v)                  Sharing tactical knowledge: for example, by popularising wikis containing employee-generated guidelines, workarounds, what-if scenarios, hints and tips

vi)                 Recognition: widely-used collaboration platforms can be used to recognise and thank colleagues and partners for their work

vii)               Recruitment: social media is a great external recruitment tool. Social collaboration platforms inside the enterprise can help managers and HR executives to identify candidates for staff projects or promotion

viii)              E-learning: in the academic world, universities are starting to capitalise on the potential of massively open online courses (MOOCs), to extend teaching activities far beyond campus-based lecture halls. Enterprises can do the same, developing their own collaborative learning courses, free from the constraints of time zone and location

All these elements together create my kind of communications nirvana. Unfortunately, while we do not have the tools to achieve all this today, it truly is within reach now. To find out how the dream will soon become reality, please download our latest whitepaper on the future of collaboration here:  https://www.tatacommunications.com/blue-skies-future-collaboration.

 

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It’s not what you know that gets you into trouble, it’s what you ‘know for sure’ https://www.tatacommunications.com/blog/2014/04/its-not-what-you-know-that-gets-you-into-trouble-its-what-you-know-for-sure/ https://www.tatacommunications.com/blog/2014/04/its-not-what-you-know-that-gets-you-into-trouble-its-what-you-know-for-sure/#comments Thu, 17 Apr 2014 13:48:11 +0000 http://tatacommunications-newworld.com/?p=1397 Why is it that the best ideas come to us when we try the least? I was pondering this while running in Hyde Park the other day and realized that some of my best ideas have come when my energy has been focused elsewhere. Creativity is desired yet so often elusive, a function of our thinking that has been analysed and researched so that psychologists can now create an equation for creativity. Perhaps the most exciting example of this is a recent study1 into the creative processes behind freestyle rap, which talks about the ‘flow state’ of creative freestyle rapping....

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Why is it that the best ideas come to us when we try the least? I was pondering this while running in Hyde Park the other day and realized that some of my best ideas have come when my energy has been focused elsewhere. Creativity is desired yet so often elusive, a function of our thinking that has been analysed and researched so that psychologists can now create an equation for creativity. Perhaps the most exciting example of this is a recent study1 into the creative processes behind freestyle rap, which talks about the ‘flow state’ of creative freestyle rapping.

These studies, while fascinating, do not offer much help to the would-be creative thinker. Perhaps that’s because creativity is a natural state as the study shows – when people had freedom to create without pre-set boundaries then the results were more impressive. The lack of restrictions meant that they were able to create with greater ease.  It reminds me that there is no word for creativity in the Tibetan language, the closest they get to “being creative’ is to call the process “natural”.

There have also been studies into what makes a person creative or what the attributes of a creative person might be. A consistent theme is the willingness to learn from failure. Famously Thomas Edison, the inventor of the incandescent lightbulb, believed in the importance of experimentation, measuring his success in the number of experiments he could pack into his day. The ability to take the risk of failing and still keep trying is an essential quality for a creative mind. It seems sometimes that corporate life is designed to prevent mistakes from happening rather than to celebrate the discoveries we make when facing up to what went wrong.

Mark Twain once said that it’s not what you know that gets you into trouble; it’s what you ‘know for sure’. The ‘truths’ of working life may be exactly what is stopping us from looking at things through a new lens. We experienced this ourselves recently – the ‘truth’ of product innovation is that you do not release it until it is 100% perfect. We turned that on its head and invited users of our on-demand video conferencing service, jamvee™ to be part of the development process and that meant that the end result was a more creative solution than we’d imagined.

It seems as if we can only be creative if we take some risks. Firstly the risk of not knowing the answer and of operating outside the expected norms and secondly, the risk of failure. If we change our mindset and be a little bit braver about being uncomfortable and at risk we not only have the potential to be creative in our own right but also to be open to new ideas from elsewhere. As Linus Pauling, one of the founding fathers of molecular biology said “The best way to have a good idea is to have a lot of ideas”, which suggests to me that we all need to spend a little less time at our desks and a lot more out in the world. And now that cognitive psychologist Professor Lorenza Colzata of Leiden University in the Netherlands has proved that those who exercised for four times a week are able to think more creatively than those with a more sedentary lifestyle I’m going to be making those morning runs a whole lot longer.

When and where do you get your best ideas? How do you encourage your teams to stay creative? We’d love to hear your insights in the comments below.

#1 Neural Corelates of Lyrical Improvisation: An fMRI Study of Freestyle Rap. Authored by Siyuan Liu, Ho Ming Chow, Yisheng Xu, Michael G. Erkkinen, Katherine E. Swett, Michael W. Eagle, Daniel A. Rizik-Baer and Allen R Braun.  Publiched 15 November 2012.

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The content cocktail https://www.tatacommunications.com/blog/2014/04/the-content-cocktail/ Wed, 09 Apr 2014 15:50:15 +0000 http://tatacommunications-newworld.com/?p=1353 Because of our role in media logistics and my team’s place at the center of linear and on-demand content workflows – we have a broad perspective of the media landscape. With content owners finding themselves in an increasingly crowded market, they are competing with new entrants for an increasingly diluted audience share.  As the competition for viewer eyes appreciates, so does the requirement to maximize the value of investments in content and network carriage. To deliver this value, our customers need highly integrated workflows – throughout the content acquisition, media management, transmission and on-demand publishing life-cycle. Content-owners are forever seeking...

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Because of our role in media logistics and my team’s place at the center of linear and on-demand content workflows – we have a broad perspective of the media landscape.

With content owners finding themselves in an increasingly crowded market, they are competing with new entrants for an increasingly diluted audience share.  As the competition for viewer eyes appreciates, so does the requirement to maximize the value of investments in content and network carriage.

To deliver this value, our customers need highly integrated workflows – throughout the content acquisition, media management, transmission and on-demand publishing life-cycle.

Content-owners are forever seeking to simplify their interfaces between systems, service providers and people.  I’ve learnt that this does not mean these interfaces need to be consolidated; it just means that the pressure is on for service providers (like Chello DMC and Tata Communications) to accommodate our customers’ unique requirements.

Meeting these requirements means providing this flexibility by shaking up a convergence cocktail.

  • Customer X needs a Mojito
  • Customer Y needs a White Russian

The Chello DMC is blessed with a highly capable bunch of mixologists that deliver these cocktails and more; day in, day out. They ensure every need is met and no-one gets a compromised, curdled mess of a cocktail.

This requirement for flexibility and convergence is sector-wide and has resulted in a highly consolidated and highly polarized market.

Providing end-to-end services that deliver turnkey operations is great, but if you neglect the need for customers to choose services a la carte, or fail to accommodate their individual needs – your relevance depreciates, quickly.

There are big operations – optimized to cater for high revenue services.

There are small, agile operations – optimized for lower revenue services.

The trick to being relevant for both ends of the spectrum requires relentless engagement with processes.  It requires building, re-creating and integrating workflows to simplify operations. We are forever weeding out processes which stifle agility, whilst making sure we maintain the economy of scale and SLA-centric operations that our customers demand.

When I take a walk around the office, I witness this convergence in the most profound sense.  Formed in 2000, our business was built on the mechanics of broadcast television.  The same technical teams who used to manage steerable satellite antennas and transponder capacity, now find themselves busy with global IP multicast contribution, file-based encryption and CDNs.  They ensure the Chello DMC bar is stocked with the ingredients to meet every customer need.

I believe that content owners’ needs are analogous to those of their viewers.

Viewers are increasingly empowered to determine their own experiences. Content owners need to be empowered (by the flexibility of their service providers) to determine their viewers’ experiences.

Only with this empowerment will content owners be able to contend with the competition. Only then will everyone get what they ordered.

Speaking of which, mine is a strawberry daiquiri!

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A new future for SMS https://www.tatacommunications.com/blog/2014/03/a-new-future-for-sms/ Mon, 31 Mar 2014 14:48:56 +0000 http://tatacommunications-newworld.com/?p=1218 SMS has existed for more than 20 years yet is still one of the most immediate and personal forms of communication. This versatile technology is finding a new role as a way for enterprises, application providers and OTT players to reach and instantly engage users. These players are integrating Application-to-Person (A2P) messaging into their mobile strategies and showing that there is a new future for SMS. Organisations as diverse as eCommerce sites, financial institutions and social networks can send SMS to users as a secure, private and personal way to share information. Banks or social networks can send password resets...

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SMS has existed for more than 20 years yet is still one of the most immediate and personal forms of communication. This versatile technology is finding a new role as a way for enterprises, application providers and OTT players to reach and instantly engage users. These players are integrating Application-to-Person (A2P) messaging into their mobile strategies and showing that there is a new future for SMS.

Organisations as diverse as eCommerce sites, financial institutions and social networks can send SMS to users as a secure, private and personal way to share information. Banks or social networks can send password resets or activations via SMS and give users quick and easy access while travel websites can confirm flight bookings with a single text. It is an instant and reliable means of communication that can reach mobile users beyond email or smartphone apps.

In 2013, just under 50% of mobile phones shipped were feature phones, according to IDC, and accounted for an estimated 80% of mobile phones being used in developing markets. This means SMS can offer reach where a mobile app or web service cannot. It doesn’t require new technologies or platforms and is equally accessible on both smart and feature phones.

The challenge for enterprises and application providers is that while mobile messaging technology is ubiquitous, creating and scaling relationships with mobile operators internationally is resource and time intensive. The utility of mobile messaging is obvious but how to get started in the space isn’t.

Enterprises and application providers (A2P originators) need a simple and efficient solution for integrating SMS into their organisations. For everyday Person-to-Person (P2P) messaging, mobile operators have long used global wholesale providers who have expertise in SMS interconnection as well as extensive relationships across the mobile ecosystem to reach more end users in more places. Both A2P originators and mobile operators can leverage these existing relationships and interconnections to create a new exchange model dedicated to simplifying A2P SMS delivery.

Messaging exchange providers, like Tata Communications, deliver a single, trusted source for global mobile messaging with guaranteed quality of service and one-stop billing and support. Unlike P2P, the exchange provider must also enable security and filtering to protect subscribers from unsolicited, unwanted messages. Global messaging exchange providers are making the integration of A2P messaging into an enterprise or application provider’s business seamless and capex-light.

On the mobile operator side, working with an exchange provider is a way to add value for the subscribers while monetising the traffic on their network. Growth in A2P messaging has the ripple effect of increasing subscriber demand for data packages while the relevance and dependability of the messages received increases customer stickiness. A2P messaging is a force that operators cannot stop, because it is driven by end-user demand for a more immediate communication channel than email.

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Our second Formula 1® season – a tale of speed, hard work and big rewards https://www.tatacommunications.com/blog/2014/01/our-second-season-with-formula-1tm-a-tale-of-speed-hard-work-and-big-rewards/ Wed, 15 Jan 2014 17:06:47 +0000 http://tatacommunications-newworld.com/?p=1068 The 2013 Formula One Season is over- and what a season it has been! The ups and downs, the amazing successes and occasional controversies… it has been a season to remember, and for me in particular, as I was fortunate enough to be right in the middle of it. As a life-long Formula One fan, Tata Communications’ association with the sport is a dream come true for me. Thinking back on the past two years, there have been so many memorable moments and amazing highlights that all the pressure and hard work we have been through moves into insignificance. Right...

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The 2013 Formula One Season is over- and what a season it has been! The ups and downs, the amazing successes and occasional controversies… it has been a season to remember, and for me in particular, as I was fortunate enough to be right in the middle of it. As a life-long Formula One fan, Tata Communications’ association with the sport is a dream come true for me.

Thinking back on the past two years, there have been so many memorable moments and amazing highlights that all the pressure and hard work we have been through moves into insignificance. Right from starting with Formula One Management in 2012 and this year having added the Mercedes AMG Petronas team to our portfolio and seeing the team evolve and grow through the season and move up the ranks of the Constructors’ Championship from fifth to second spot has been an unparalleled experience for us.

This season we showcased a live video feed for the first time ever at a F1 race track, sent using our Video Connect service on our wholly-owned fibre network in what was the first live jpeg2k broadcast proof of concept to Formula One Management. This was an important milestone as it showcased our capabilities in the broadcast of the highest quality video feeds over fibre, and gave a glimpse into the potential future of sports broadcasting. Technology is driving an evolution in sports broadcasting that will deliver an increasingly immediate and immersive experience to sports fans across the world.

F1 evolves at a pace like no other organisation I know, with a speed of decision-making and a scale of innovation that is unparalleled . Being part of that evolution, with the help of our network and technology,  allows us to give Mercedes AMG Petronas the ability to boost business connectivity by three times to what it had before and allow the team to collect thousands of data points for each race that can be analysed immediately by the technical team at the race track or back at the lab.

Next year, the increased communications speed and infrastructure Tata Communications offers will become even more crucial as the new regulations come in. With the new 1.6-litre turbo engines, eight instead of seven gears, more focus on energy recovery systems and fuel efficiency amongst many other things, the teams will be treading new waters. This means the innovation lifecycle will have to move up another gear, with real-time collaboration around the clock between track location and head office crucial for the performance of the car.

Our first season with Formula One and Mercedes AMG Petronas has really shown that we, at Tata Communications, are perfectly placed to support one of the fastest paced and pressurised operations in the world.

One of the main challenges we face is that every single week we are travelling to a different location with different requirements in terms of geography and infrastructure. Scenario planning is a crucial element and we need to be prepared for all eventualities at all times, because it HAS to work the first time round – there are no second chances. The world is watching and any small mistake will be noticed. The scale of popularity for the sport is staggering; with 67 million people visiting the Formula One website over the course of the year. This means the pressure is on, always, not just from a technical perspective, but also from the physical side as I experienced first-hand after being involved in four races back-to-back in three different continents.

Formula One is the most demanding, challenging, and fastest-paced operations I have ever been involved in, but it is also the most rewarding. I am proud our Tata Communications team is supporting this amazing sport. I cannot wait for March 2014 to arrive!

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

 

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Stranded, Candid or Blended? https://www.tatacommunications.com/blog/2013/12/stranded-candid-or-blended/ Tue, 03 Dec 2013 15:06:48 +0000 http://tatacommunications-newworld.com/?p=1043 Face to face or digital: Fons Trompenaars examines the high-tech presentation dilemma Some 2 years ago, I had to present in Munich to the clients of a major European telecommunications provider on the topic of the effect of culture on digitalisation. Coming from Pittsburg just after take-off, the pilot announced we had some technical problems which didn’t allow us to cross the ocean and that we had to change planes in New York.  Knowing I would miss my connection in Paris, I texted my host to say that I was stranded in NYC and wouldn’t be able to make it...

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Face to face or digital: Fons Trompenaars examines the high-tech presentation dilemma

Some 2 years ago, I had to present in Munich to the clients of a major European telecommunications provider on the topic of the effect of culture on digitalisation. Coming from Pittsburg just after take-off, the pilot announced we had some technical problems which didn’t allow us to cross the ocean and that we had to change planes in New York.  Knowing I would miss my connection in Paris, I texted my host to say that I was stranded in NYC and wouldn’t be able to make it to the meeting. During the night I got a message back that the company had a Telepresence facility in NYC and if I could get there to present we could go ahead. The next day I got the feedback from my digital session – in summary, it had the highest ratings even compared to the key notes that were done face-to-face. That same week KLM offered me a special little ceramic house for ‘celebrating’ that I had passed the 1,000,000 miles bracket. What the hell am I doing 1500 hours in the air knowing that with sophisticated teleconferencing, I could present from my home base in Amsterdam?

This event was the prelude to the introduction of a digitalization strategy ranging from digital public speeches to country specific apps and E-learning programs for culture and related topics. Despite encouraging research findings on the effectiveness of this approach, different cultures react quite differently on the digital offer. Obviously culture and human behavior are topics that assume the importance of touching and feeling and our experience shows that cultures react differently to the digital offering. In lower context cultures of North West Europe and the US the high tech approaches are significantly more accepted than in the higher context Middle East and Asia for example. They rather prefer high touch face to face encounters in training and speeches.

Since our clientele is increasingly internationalising, this offers a serious dilemma. This high tech-high touch dilemma is most effectively reconciled by the blended approach. Whilst in the high context cultures it is best to start with face-to-face encounters and enrich it with a digital follow-up, we see that in the low context West there is openness for a digital start followed up with face-to-face encounters that enriches the digital learning process. In all cases the question that needs to be addressed now is how can we enhance the depth of the relationship through the use of digital processes and vice versa. And the same is seen in other areas where bricks enrich clicks and clicks are enriched by bricks.

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Children. Dance. Music. Joy. Technology. https://www.tatacommunications.com/blog/2013/08/children-dance-music-joy-technology-you-may-be-tempted-to-start-humming-the-old-sesame-street-song-one-of-these-things-is-not-like-the-others-but/ Tue, 27 Aug 2013 11:37:57 +0000 http://tatacommunications-newworld.com/?p=941 You may be tempted to start humming the old Sesame Street song, “One of These Things is Not Like the Others” but… At National Dance Institute (NDI), we know that technology can and will change the future of arts education, cultural engagement and international collaboration. Jacques d’Amboise founded NDI in the belief that the arts have a unique power to engage children—regardless of background, ability or socio-economic status—and motivate them toward excellence.  Jacques well understood the power of the arts, and how they, and a good teacher, can transform a child’s life.  They transformed his own. This past year, NDI Master...

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You may be tempted to start humming the old Sesame Street song, “One of These Things is Not Like the Others” but… At National Dance Institute (NDI), we know that technology can and will change the future of arts education, cultural engagement and international collaboration.

Jacques d’Amboise founded NDI in the belief that the arts have a unique power to engage children—regardless of background, ability or socio-economic status—and motivate them toward excellence.  Jacques well understood the power of the arts, and how they, and a good teacher, can transform a child’s life.  They transformed his own.

DSC_1704_(1)

This past year, NDI Master Teaching Artists and Musicians taught 5200 children each week in 35 public schools throughout Manhattan, Brooklyn, Queens, and the Bronx; and reached another 40,000 family and community members through school assemblies and public performances.  Our associate programs around the country reached an additional 27,000 students.  But, so much more is possible…

Thanks to a first-of-its-kind collaboration with Tata Communications and Cisco, we now have the unique capability to broaden the reach of our programs—locally, nationally and internationally—through state-of-the-art Telepresence technology.  This collaboration brings to life the impact technology can have on the arts and education, and constitutes a major advancement in the way the arts are shared, practiced, delivered and consumed.

Through the real-time and fully immersive interaction that Telepresence provides, we can now conduct highly synchronised virtual global arts education programs straight from the National Dance Institute Center for Learning & the Arts in Harlem.  We will reach more children, train more teachers and nurture more artists.

With an eye toward growth, but also on the bottom line, we will utilise this technology to expand our national and international outreach while reducing the need for and expenses of travel, minimising depletion of staff resources and maximising our impact by delivering programs and training in multiple cities simultaneously.

We realised the power of the collaboration between the arts and technology during a cultural exchange in the summer of 2010 when the Shanghai World Expo became home to the very first NDI virtual dance rehearsal:

In Shanghai, Ellen Weinstein, our Artistic Director, rehearsed both a new piece of choreography, The Red Thread, and NDI’s repertory piece, Other Side of My World, with the young dancers from the China Welfare Institute’s Children’s Palace.  Jacques and our New York dancers watched from a Cisco conference room here in New York City.  Jacques gave notes, demonstrated movement, and engaged with the dancers as if there were no time or distance separating him from his protégés in Shanghai.  There we stood, literally on the other side of the world, watching a New York City child dance in perfect harmony with a Shanghai child, and it was as if they were in the same room.  Everyone was amazed, moved and inspired by not only what was taking place that morning, but by the potential of what would take place in the future through this technology.

In this small moment, art became the common language between people for whom conversation and collaboration might otherwise have been impossible.

By harnessing the power of technology, New York City children, artists and educators will have the opportunity to experience, discover, explore and be inspired by the art, culture and history of places as far and diverse as China, India, Africa and Europe without ever leaving New York.  This connection—literal and figurative—will foster true global citizenship for generations to come.

We believe that this represents cultural diplomacy at its best.

Photography credit: Eduardo Pantino

About National Dance Institute (NDI):
National Dance Institute (NDI) is a not-for-profit organization founded by the legendary New York City Ballet principal dancer Jacques d’Amboise in the belief that the arts have a unique power to engage children and motivate them toward excellence.  Under the artistic direction of Ellen Weinstein, NDI strives to reach all children — regardless of background or ability — through its multidisciplinary programs, transcending barriers of language, culture, and physical and cognitive challenges. NDI’s professional teaching artists foster in students a love of learning and a curiosity about the world, and help its young dancers develop personal standards of excellence and confidence that support their success in school and in life.  Since its founding in 1976, NDI has impacted the lives of over 2 million children…free of charge. www.nationaldance.org

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Frost & Sullivan on Enterprise Telecom Industry – The Future Roadmap https://www.tatacommunications.com/blog/2013/06/frost-sullivan-on-enterprise-telecom-industry-the-future-roadmap/ Wed, 19 Jun 2013 05:58:20 +0000 http://tatacommunications-newworld.com/?p=865 The Enterprise Telecom market space is an extremely dynamic and competitive landscape with an accelerating growth curve. The past calendar year has experienced a growth of 11% over the previous year and it is poised to grow at a CAGR of 9.9%. The Enterprise Telecom Market currently comprises of around 35% of the overall telecom market and compared to the Retail market has incrementally increased in its contribution to the overall pie since CY2011. The market is composed of a range of products that facilitate Enterprises in their core workflows and are of immense strategic importance in terms of the...

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The Enterprise Telecom market space is an extremely dynamic and competitive landscape with an accelerating growth curve. The past calendar year has experienced a growth of 11% over the previous year and it is poised to grow at a CAGR of 9.9%. The Enterprise Telecom Market currently comprises of around 35% of the overall telecom market and compared to the Retail market has incrementally increased in its contribution to the overall pie since CY2011.

The market is composed of a range of products that facilitate Enterprises in their core workflows and are of immense strategic importance in terms of the Enterprises achieving their growth objective by streamlining their processes and using technology as a key backbone for delivery of solutions to their end customer.

In terms of trends a lot of activity was observed in the 3G and the Managed Services space which are emerging as key growth drivers for this market, enterprises are also realizing the business value of these services and are accelerating their adoption of the same.
@Frost_Sullivan ; www.frost.com

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It may be the cock that crows, but it is the hen that lays the eggs https://www.tatacommunications.com/blog/2013/04/it-may-be-the-cock-that-crows-but-it-is-the-hen-that-lays-the-eggs-julie-woods-moss-chief-marketing-officer-tata-communications/ https://www.tatacommunications.com/blog/2013/04/it-may-be-the-cock-that-crows-but-it-is-the-hen-that-lays-the-eggs-julie-woods-moss-chief-marketing-officer-tata-communications/#comments Tue, 16 Apr 2013 15:36:57 +0000 http://tatacommunications-newworld.com/?p=743 I was woken this morning by my twelve year old bouncing into the room declaring he had a new customer. It’s Sunday, but the world never sleeps if you are a young entrepreneur. He had just learnt that a school friend’s mum had picked up on his facebook page that he is selling free range eggs from his own coop. She had put a weekly order in for half a dozen eggs. Zero cost of sale. Expected customer life time value 468 pounds. Last year the boys starting lobbying to have a chicken coop at home. My husband and I...

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I was woken this morning by my twelve year old bouncing into the room declaring he had a new customer. It’s Sunday, but the world never sleeps if you are a young entrepreneur.

He had just learnt that a school friend’s mum had picked up on his facebook page that he is selling free range eggs from his own coop. She had put a weekly order in for half a dozen eggs. Zero cost of sale. Expected customer life time value 468 pounds.

Last year the boys starting lobbying to have a chicken coop at home. My husband and I had differing views on this. Mine was, show me the business case. His (the German half) show me your commitment.
The months since have been filled with learnings that would save many aspiring business men and women a fortune in MBA fees.

  • Lesson 1: Pilot and test the market before making big investments

My husband decided that the boys should look after another family’s chickens before buying them their own coop and birds.

After 90 days, the boys learnt which birds lay the most eggs and when; which are the friendliest and how many hours a week were required to keep the chickens healthy and happy and the coop clean.

Interesting at this stage, the boys realised that the more prestigious pedigree chickens which had been top of their original shopping list were the lowest producers and the least friendly. This key insight resulted in the boys ultimately buying hybrids which had they not had Daddy’s compulsory learning phase they wouldn’t gone down this more practical path.

  • Lesson 2: Balance supply and demand and find your customers first

The boys worked out at full production level how many eggs they would produce and how many friends and relatives needed to be signed up to off load their surplus eggs after giving free eggs to Mum and Daddy. Lobbying started immediately.

  • Lesson 3: Get the business funded

The boys went into research overdrive reading books and binging and googling websites to find the best value coop with a good level of comfort for the chickens. This was their biggest expenditure and so they spend the most time on this decision.

At dinner with a friend who is a successful entrepreneur they traded clearing the table and loading the dishwasher for much needed advice on how to build a business plan. Tom (our friend) explained depreciation (over 6 years, until they leave home at 18) for the coop which made a big difference to their business case which ultimately turns in a healthy free cash flow of approximately £120 per year from year one.

  • Lesson 4: Don’t compromise quality

The boys had the choice of spending £8 per chicken at Leek farmers market or buying ‘point of lay’ birds from a reputable supplier. They chose the latter (www.rarebreedspoultry.webs.com) and gained valuable knowledge from rare breeds’ founder, Bev which would have taken them years of trial and error to learn alone.

  • Lesson 5: You are what you eat

The boys learnt by spending a bit more on good quality food for the chickens that the eggs were much tastier than the super market ones.

  • Lesson 6: Build a brand

The boys were shocked that a new egg carton costs 10p each and at £1.50 per carton of 6 eggs that was 10p off their profits. What could they do to get their customers to recycle the egg cartons and therefore save themselves 10p a pop?

Brainstorming over email, they came up with a plan to paint two cartons per customer and have stickers made with picture of the chicken breed and the bird’s names. By personalising the packaging it would be harder (potentially even heartless) for their customers to throw the cartons away. So stickers were made featuring a cast of the different chickens – bluebelle; warrens; blackrock; speckledy; magpie, individually named Erica; Dolores; Zoe; Mila; Christina, Susan; Jessie; Zuri.

So far so good and the boys are pleased to be saving the 10p per sale and also in their own way, building a sustainable business and encouraging recycling. They also managed to talk Mum into paying for the sticker costs (honing the art of negotiation).

Food for thought.

 

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https://www.tatacommunications.com/blog/2013/04/it-may-be-the-cock-that-crows-but-it-is-the-hen-that-lays-the-eggs-julie-woods-moss-chief-marketing-officer-tata-communications/feed/ 2
Business has a new marriage: here comes the CIMO https://www.tatacommunications.com/blog/2013/03/business-has-a-new-marriage-here-comes-the-cimo/ https://www.tatacommunications.com/blog/2013/03/business-has-a-new-marriage-here-comes-the-cimo/#comments Wed, 13 Mar 2013 17:27:51 +0000 http://tatacommunications-newworld.com/?p=698 I started out as an encryptor having graduated in telecommunications engineering. I haven’t yet met another CMO with this background and so this puts me into a rather niche segment. It also means that I have always had an unusual interest in my CIOs backyard. Seems that is becoming quite a trend. Gartner predicts that by 2017 the CMO will have greater control of the IT budget than the CIO as user driven content and applications, socialisation of the enterprise, mobile apps, big data and cloud adoption continues at a pace. IBM’s recent survey, ‘The state of marketing 2012’ definitively...

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I started out as an encryptor having graduated in telecommunications engineering. I haven’t yet met another CMO with this background and so this puts me into a rather niche segment. It also means that I have always had an unusual interest in my CIOs backyard.

Seems that is becoming quite a trend. Gartner predicts that by 2017 the CMO will have greater control of the IT budget than the CIO as user driven content and applications, socialisation of the enterprise, mobile apps, big data and cloud adoption continues at a pace.

IBM’s recent survey, ‘The state of marketing 2012’ definitively showed that higher performing companies execute alignment between marketing and technology over their lower performing peer group. Encouragingly there is evidence that marketing and IT are joining forces as 38% of CMOs report to have deepened the tech skills they have in marketing but there is still a lot more to do. 60% of CMOs believe their lack of alignment with their own IT departments is the biggest obstacle to reaching the consumers of tomorrow.

At Tata Communications we have started to build tight bonds between IT, Engineering and Marketing. Together we made the decision to put the Head of Digital Marketing into a key role in the product development life cycle for a new launch. This was based on the core insight that our main source of competitive advantage would be around the customer experience of the ‘prosumer’ (a business professional who buys more like a consumer) rather than the features and functions of the service per se.

John Hayduk, Tata Communications’ CTO and CIO and I also attended a day in February at Facebook, hosted by Facebook’s CIO, Timothy Campos, and Head of Marketing, Rebecca van Dijck. Facebook absolutely see that 1+1 = 3 when it comes to the CIMO. We were part of a group of around twenty new couples who met with Facebook’s smartest and shared ideas around our challenges in security, big data, data privacy and new ways of using communications technology to engage with each other and our customers. The most insightful moment in the day was when we were each asked to put ourselves in the seat of our counterpart – whether that be the CIO or CMO and to suggest the biggest challenge our colleague faced and how we could help with that challenge

Some of the lessons we have learnt so far at Tata Communications in building alignment across marketing and IT:

• Cooperate – don’t compete
• Don’t be afraid to ask stupid questions or in turn to answer them
• Embed full time people in the other’s function

• Develop joint project plans and dashboards
• Participate together in key hiring decisions
• Encourage intellectual curiosity in each other’s area of expertise
• Encourage diversity in the skill set of the primary project lead
• Have the view of the customer embedded in every key IT decision and milestone
• Work together to address the strategic challenges like BYOD and mobile

Building a new relationship takes time, patience and relies upon understanding the other’s perspective.

Oscar (to Felix): “You leave me little notes on my pillow. I told you a hundred-and-sixty-eight times I can’t .. stand .. little notes on my pillow!
‘We are all out of Corn Flakes. F.U.
“ It took me three hours to figure out that ‘F.U.’ was Felix Ungar!”
The Odd Couple, Neil Simon 1965

IT and marketing at first blush do make an odd couple. Each function can hide behind acronyms and emails – the enterprise equivalent of Felix’s pillow notes.

This is a lose, lose.

Instead, let’s celebrate the diversity of perspectives from the CIO and CMO, embrace the collective challenge, enjoy the other’s skill set and together become the catalyst for innovation in the enterprise that creates the next wave of shareholder value.

Follow Julie on Twitter: @juliewoodsmoss

 

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Thoughts from the Global Analysts and CEO Summit 2013 https://www.tatacommunications.com/blog/2013/02/thoughts-from-the-global-analysts-and-ceo-summit-2013/ Mon, 25 Feb 2013 14:02:46 +0000 http://tatacommunications-newworld.com/?p=670 Last month Tata Communications hosted its Global Analyst and CEO Summit in Jaipur India.  It was really a great event across two full days. We had participation from 37 analysts and 10 CEOs. The event was held in the magnificent Rambagh Palace in Jaipur. If your company hasn’t hosted one of these events, you should really consider organising one. It’s a great way to interact and cover your company’s product portfolio, get feedback from the analysts and also discuss the major trends and challenges facing your business. We hosted the analysts on the first day, and then the second day was the CEO summit. During the second...

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Last month Tata Communications hosted its Global Analyst and CEO Summit in Jaipur India.  It was really a great event across two full days. We had participation from 37 analysts and 10 CEOs. The event was held in the magnificent Rambagh Palace in Jaipur. If your company hasn’t hosted one of these events, you should really consider organising one. It’s a great way to interact and cover your company’s product portfolio, get feedback from the analysts and also discuss the major trends and challenges facing your business.

We hosted the analysts on the first day, and then the second day was the CEO summit. During the second day, we covered topics facing all businesses ranging from the larger role IT will play in company strategy, how to focus more on sustainability, and the impact of social media. As just one example of the impact of social media, during the two Summit days on Twitter we reached 378,743 impressions from total Twitter mentions (this is the number of eyeballs, globally, that saw the Tweets from the event) and 70 new followers.

The topics, discussion, and location were all fantastic.  And finally, even if you have seen an elephant in real life, you really don’t know how large they are till you ride one!  That mode of transportation was provided along with camels, and horse & carriage for the dinner on the first day. Back to the elephants… I had the opportunity to ride one, and only when you are sitting on top of one, do you realise how large they are and how small you are.

 

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Signing off for 2012 with a thought https://www.tatacommunications.com/blog/2012/12/signing-off-for-2012-with-a-thought-2/ Mon, 24 Dec 2012 06:48:02 +0000 http://tatacommunications-newworld.com/?p=654 Again, my thoughts go back to that week long experience with no power after Hurricane Sandy. The New York/New Jersey area has recovered significantly, but there are still lingering questions on how/if the hardest hit areas will ever be the same. I can’t help to feel that climate change has lent a hand in making the storm more powerful. There are quite of few references to the storm coming at high tide, and also with a full moon which helped create such a high storm surge. However, if a warm ocean is the engine of these storms, then having a...

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Again, my thoughts go back to that week long experience with no power after Hurricane Sandy. The New York/New Jersey area has recovered significantly, but there are still lingering questions on how/if the hardest hit areas will ever be the same. I can’t help to feel that climate change has lent a hand in making the storm more powerful. There are quite of few references to the storm coming at high tide, and also with a full moon which helped create such a high storm surge. However, if a warm ocean is the engine of these storms, then having a warmer ocean can only help produce more powerful storms. So how does this matter to a telecommunications company? Power is a considerable cost consideration in a telecommunications network and in the data centers we all run. We simply have to take more active measures on how to better design both the network and the data centers to do more work with less power.

A lot of companies have really done many things to be more environmentally sensitive, but are we doing enough? Instead of just doing the items to help save money or improve a cost structure, we should be taking this to the next level and actually making it an investment area for businesses around the world . Should we be looking to not only implement the ideas that can be justified in a business case, but also working new ideas that cannot be entirely justified out of future savings. That will not only be good for both the company and it’s bottom line, but also good for the environment. We have an obligation to leave this world to subsequent generations in at least the same condition that we got to enjoy. We have to take more active steps to promote a more sustainable environment or continue to pay what will be an exceedingly higher price over time caused by these more frequent “super” storms.

Happy holidays and best wishes for a prosperous and happy new year!

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How close is the 100G future? https://www.tatacommunications.com/blog/2012/12/how-close-is-the-100g-future/ Thu, 13 Dec 2012 10:39:25 +0000 http://tatacommunications-newworld.com/?p=645 By upgrading networks to 100G, service providers are investing in the future of their networks and securing future capacity demand. The challenge is deciding when to do it. In the network, we’ve been satisfied with 10G for quite some time now. But with the need for ever-greater capacity, carriers are evaluating when to make the move and upgrade their networks in order to remain competitive. There was a lot of talk in the industry about 40G and its role in the future of carrier business, however there hasn’t been a great amount of uptake and deployment of the services. Why?...

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By upgrading networks to 100G, service providers are investing in the future of their networks and securing future capacity demand. The challenge is deciding when to do it.

In the network, we’ve been satisfied with 10G for quite some time now. But with the need for ever-greater capacity, carriers are evaluating when to make the move and upgrade their networks in order to remain competitive.

There was a lot of talk in the industry about 40G and its role in the future of carrier business, however there hasn’t been a great amount of uptake and deployment of the services. Why? It came down to simple economics. The cost of deploying 40G against 10G didn’t make sense, particularly in light of the fact that the specs for 100G were evolving, and offering the possibility of far greater capacity increases.  It simply wasn’t in the right spot to deliver a compelling price point.

The capabilities of 100G are meaning that more and more carriers are going to upgrade their networks in the next few years. Its ability to deliver greater, and faster, connectivity means that it makes far more economic sense to deploy 100G over 40G. The cost per bit for 100G is becoming increasingly attractive and vendors are showing their readiness to deliver the right equipment at the right price point.

At the moment 100G is not that widespread, but I would say within the next two years we are going to see it deployed on a large scale for terrestrial services. For sub-sea deployments we are going to have to wait a little longer for a full upgrade. In 2013, the vendors will be ready for 100G subsea upgrades, but for some of the longer network segments, we will have to wait. If a carrier is upgrading, for example a pan-Atlantic section of cable, it is a huge investment in time, resources and money. The service provider needs to be sure that the investment won’t sacrifice their overall system capacity.

100G is an investment that carriers need to make and while the future may not be 40G, the leap to 100G is increasingly making more sense.

 

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Are You Prepared for the Next 100 Year Storm? https://www.tatacommunications.com/blog/2012/11/are-you-prepared-for-the-next-100-year-storm/ Mon, 19 Nov 2012 09:47:18 +0000 http://tatacommunications-newworld.com/?p=587 Sorry for the bit of delay on this post, but a hurricane got in the way. Being based in New Jersey, I got my first experience of living through one of the largest storms ever to make land fall in the New York/New Jersey area. From the experience, I can assure you, it wasn’t an enjoyable one. While sitting in my home, in the cold and dark for the 4th consecutive day I pondered how resilient telecommunications facilities need to be? We have four major network points of presence and data centres in the New Jersey / New York area, and I’m very...

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Sorry for the bit of delay on this post, but a hurricane got in the way. Being based in New Jersey, I got my first experience of living through one of the largest storms ever to make land fall in the New York/New Jersey area. From the experience, I can assure you, it wasn’t an enjoyable one.

While sitting in my home, in the cold and dark for the 4th consecutive day I pondered how resilient telecommunications facilities need to be? We have four major network points of presence and data centres in the New Jersey / New York area, and I’m very proud to say they held up exceptionally well during the hurricane and afterwards. We suffered one 2-3 hour outage at one of our locations due to multiple failures within the site after commercial power was lost. The other three sites remained in service the entire time. Given the overall destruction the storm unleashed, that was a pretty good result. I wished my wireless network provider could make the same claim. Not only was there an extended period of time in the cold and dark without power, even basic voice and text services were spotty at best and completely unavailable for days after the event.

That leads me to question how much redundancy is necessary. Having redundant network POPs in the same large metro area is generally required, but is having redundancy within each of the POPs / data centres necessary as well, and if so, how much? I used to really question that design practice – not only having multiple pops but N+1 redundancy within the POP / data center as well. I can’t tell you how many times I’ve toured our network sites, and looked at N+1 generators, UPS configurations and rooms full of batteries that were never in use. Well after this experience, I can say that adhering to that design practice and spending the money on that level of redundancy was worth every penny these past two weeks.

The second question that I got to see in action first hand during this super storm was how good are your company’s operations procedures and operations staff when an event like this happens? You can only plan for so many scenarios. And once the situation is beyond one of the planned scenarios, the results – good or bad – are generally dictated by how good the operations staff is at adapting to the challenge at hand. The one location where we suffered an outage was just one of those scenarios. Commercial power was out, and then within the POP we suffered two more failures. Here is a situation that we never planned for. However, due to the creativity of the operations staff we had on site, they immediately acted to address these unforeseen failures. And that action, really limited the down time significantly.

Our on-site teams, regional managers and colleagues didn’t hesitate to step up and take immediate ownership of the situation. The teams went above and beyond the call of duty by working around the clock to ensure the impact on our business and customers around the world was minimised.

So how much redundancy do you design for? Can it withstand the 100 year storm? And how well does the operations team respond to scenarios that aren’t planned for? Spend some time answering these questions for your business before the next event of this scale. It can make the difference between being the operator that failed to deliver and the operator that has proven resilience.

Our thoughts are with all those that suffered through this terrible storm.

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Live from F1 India https://www.tatacommunications.com/blog/2012/10/live-from-f1-india/ https://www.tatacommunications.com/blog/2012/10/live-from-f1-india/#comments Sat, 27 Oct 2012 11:02:15 +0000 http://tatacommunications-newworld.com/?p=551 I’m writing to you from the F1 race track as the excitement heats up for tomorrow’s final. Sebastian Vettel is currently in pole position but the verdict is still out as to who will walk away with the winning spot tomorrow. This race is a special one for me and for all of us at Tata Communications because it’s in India – our home market. Not only that, October also marks the eighth month of our relationship with Formula One Management https://www.tatacommunications.com/news/release-view.asp?d=20120223-F1. What an exciting journey it has been! Our team has been working closely with the F1™ team to...

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I’m writing to you from the F1 race track as the excitement heats up for tomorrow’s final. Sebastian Vettel is currently in pole position but the verdict is still out as to who will walk away with the winning spot tomorrow. This race is a special one for me and for all of us at Tata Communications because it’s in India – our home market. Not only that, October also marks the eighth month of our relationship with Formula One Management https://www.tatacommunications.com/news/release-view.asp?d=20120223-F1. What an exciting journey it has been! Our team has been working closely with the F1™ team to integrate our connectivity, web-hosting, content delivery network (for F1.com) and security services into the business and we have learnt so much along the way. What we are doing for F1™ in four days is what most other companies will ask for in four months (maybe)! It’s an exciting time for both our businesses and this weekend has been a good reminder to me of just how far both our companies have come since Bernie Ecclestone and I stood on that stage in Knightsbridge (London) on 23 February this year and announced the Formula One Management and Tata Communications association http://www.youtube.com/watch?v=L3YVypE-EqU. On that note, I hope you will be watching the race tomorrow – and while I’m not usually a betting man – I would love to hear who you think is going to cross the finish line first!

PS: Over the past few months I have personally been amazed by how incredible technology is taken to newer heights by subtle human touches before, during and after each race (more on this later).

 

Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.

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Exclusive Session with US author and journalist Andrew Blum https://www.tatacommunications.com/blog/2012/10/exclusive-session-with-us-author-and-journalist-andrew-blum/ Mon, 01 Oct 2012 04:19:28 +0000 http://tatacommunications-newworld.com/?p=514 Andrew Blum writes about architecture, infrastructure, and technology for many publications, including Wired, Popular Science, Newsweek, the New Yorker, the New York Times, Bloomberg Businessweek, and Metropolis. Andrew has degrees in literature from Amherst College and in human geography from the University of Toronto, and lives in his hometown of New York City. He has recently completed an international book tour for his new book, “Tubes: A Journey to the Center of the Internet,” which will be translated into eight languages. 1. What surprised you the most when you were researching your book: “Tubes: A Journey to the Center of...

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Andrew Blum writes about architecture, infrastructure, and technology for many publications, including Wired, Popular Science, Newsweek, the New Yorker, the New York Times, Bloomberg Businessweek, and Metropolis. Andrew has degrees in literature from Amherst College and in human geography from the University of Toronto, and lives in his hometown of New York City. He has recently completed an international book tour for his new book, “Tubes: A Journey to the Center of the Internet,” which will be translated into eight languages.

1. What surprised you the most when you were researching your book: “Tubes: A Journey to the Center of the Internet”?

Undoubtedly it was how small the Internet seemed to be. Conventional wisdom imagines the Internet as an endless expanse, but I discovered very quickly that in fact there was a very short list of places that were far more important than all the others. The Internet has only a handful of centers.

2. What role do you see cable having in the future as the world’s communications needs continue to evolve?

I don’t foresee any huge shift away from cables. We demand too much of our networks, and fiber-optic technology continues to far outpace radio. We need those tubes on the bottom of the ocean!

3. What in your view has been the most significant development in round-the-world, global connectivity over the past 6 – 12 months?

Certainly from a journalistic standpoint, the biggest story in the physical infrastructure of the Internet has been all the new undersea cables to Africa. But the interest isn’t only the big ships and the engineering marvel of it all, but also the huge question mark about how these newly connected countries will evolve, both economically and socially, with this new abundance of bandwidth. It’s difficult to predict.

4. Where and what do you see as the next communications revolution?

One thing I’m very bullish on is home Telepresence systems: true, two-way video walls, right out of the Jetsons. In my own experience with high-end corporate Telepresence systems, the technology is incredibly satisfying, and really different in kind (not just degree) from Skype on a laptop or table. But a lot has to fall into place before it catches on: we’ll need better, cheaper and more flexible cameras; a lot more bandwidth at home; and a cultural shift away from low-bandwidth/high-presence technologies like text-messaging and instant messaging.

5. Are you surprised by the attention Tubes received; what do you attribute it to?

I am. The Internet touches so many aspects of our lives, and yet if you stop and think about it, it’s shocking how little most of us know about what it’s made of and how it works. My biggest challenge with “Tubes” was convincing people that they could know that it isn’t just a black box. And I think people have received that message.

6. What do you do in your spare time when you are not interviewing technologists, visiting data centers, and chasing cable landing ships around the globe?

Does “falling asleep while reading” count as a hobby? I have a new baby and a three year old, so I hope so!

7. Do you turn off your smartphone or mobile device at the end of the day / while on vacation?

On a daily basis I do not, although I do put my phone away for a couple hours around dinner. But vacations, on the other hand, are now nearly defined as time offline. We seek out places with less access, and the days get longer.

8. What technology could you not live without and why?

My glasses. Vision correction always strikes me as the unsung hero of modern life. If I lived four hundred years ago, I’d be blind and toothless.

Andrew Blum photo by Davina Pardo


Extracts from the book “Tubes: A Journey to the Center of the Internet” by Andrew Blum. Copyright © 2012 by Andrew Blum. Published by Ecco, an imprint of HarperCollins in the US and Viking/Penguin in the UK and globally.

Page 193
“Undersea cables are the ultimate totems of our physical connections. If the Internet is a global phenomenon, it’s because there are tubes underneath the ocean. They are the fundamental medium of the global village.”

Pages 194 – 195
“In 2004, Tata paid $130 million for the Tyco Global Network, which included almost forty thousand miles of fiber-optic cable spanning three continents, including major undersea links across both the Atlantic and Pacific Oceans. The system was a beast”

Page 195
“The piece of the network known as TGN-Pacific, for example, consisted of a fourteen thousand mile loop from Los Angeles to Japan and back to Oregon – two full crossings of the mighty Pacific. Finished in 2002, it had eight fibre pairs, double the number of its competitors. From an engineering standpoint, the Tyco Global Network – rechristened the Tata Global Network – was grand and beautiful.”

Page 197
“You get a number of benefits from being global,” [Tata Communications] said. “We’re connected to thirty-five of the biggest Internet exchanges around the world, so you can get to DE-CIX o AMS-IX or London, whether it’s the last mile, or the last three thousand kilometers. And we get to talk about our global restoration, our round-the world capability.” In other words, Tata Communications could promise that if its path from Tokyo to California were somehow obstructed – by an earthquake, say – they’d happily send your bits around the other way. It reminded me of Singapore Airlines’ two daily flights from New York to Singapore: one goes east and one goes west. But only with the Internet do we treat the scale of the planet so casually – and only then because we have physical links like these. For Tata Communications, it was all an effort towards connecting the unconnected places…”

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Are emerging markets driving the future? https://www.tatacommunications.com/blog/2012/08/are-emerging-markets-driving-the-future/ https://www.tatacommunications.com/blog/2012/08/are-emerging-markets-driving-the-future/#comments Mon, 27 Aug 2012 03:41:52 +0000 http://tatacommunications-newworld.com/?p=458 It is important to me that I’m constantly reviewing and evaluating milestones and the goals we set in our business. The path we set out and the goals we pursue are important to how we function on a daily basis. I like the data and I like to get an understanding of the business environment from all angles. In emerging markets, where the market landscapes vary so much, it’s even more important to be close to my contemporaries. That is why we conducted a global survey on what the C-suite thought about emerging markets. The results revealed that 84% of...

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It is important to me that I’m constantly reviewing and evaluating milestones and the goals we set in our business. The path we set out and the goals we pursue are important to how we function on a daily basis. I like the data and I like to get an understanding of the business environment from all angles. In emerging markets, where the market landscapes vary so much, it’s even more important to be close to my contemporaries.

That is why we conducted a global survey on what the C-suite thought about emerging markets. The results revealed that 84% of emerging market business leaders are now looking to other emerging markets for growth and best practice. This is something we are seeing more and more, both within the space we operate in and within our customers’ businesses. As emerging markets look for examples of best business practice, they are no longer only looking to the developed markets to show them the way. Before now, it’s mostly been one-way traffic with developed markets fitting their practices to the emerging ones. This approach hasn’t always best served the business needs for these markets and I think it’s great to see that 84% of business leaders in emerging markets are now looking to their peers for the insights they need to tackle the next stretch of years ahead of them.

Across each and every emerging market there are many diverse and dynamic lessons to be learned. But, interestingly, not all emerging markets are looking to learn the same lessons. Shared experience is something that we found in some parts of the research but not in all.

There seems to be a mutual understanding of the challenges faced in different markets, but the research showed the remedy to these challenges isn’t universally the same. For example, Chinese business leaders led other emerging markets in looking for lessons related to innovation, while Indian business leaders led in interest of cost management. Middle Eastern business leaders were focused on learning more about global expansion strategies.

The collaborations we see being born today, based on this eagerness to look to other emerging markets for knowledge, are going to be the vision of global businesses in the coming years. They will be born from emerging markets and built on collaboration with peers across other innovative developing markets. Personally, I think this makes for a pretty exciting future indeed.

Take a look at our Connected World report for further data and insights and let me know what you think of this topic.

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Making it in the Middle East https://www.tatacommunications.com/blog/2012/08/making-it-in-the-middle-east/ https://www.tatacommunications.com/blog/2012/08/making-it-in-the-middle-east/#comments Mon, 20 Aug 2012 07:25:35 +0000 http://tatacommunications-newworld.com/?p=450 It has been more than four years since a cable cut in the Mediterranean near Alexandria brought Internet traffic in the region to a standstill. Although traffic was re-routed, the slowdown in Internet speeds was a wake-up call to the governments, service providers and the people of the region. They saw the reality of what it is like to face an unconnected world. That day in early spring 2008 really showed how much redundancy was needed in the region, and highlighted the opportunity to serve a market that has a tremendous hunger for connectivity. Since then Tata Communications has been...

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It has been more than four years since a cable cut in the Mediterranean near Alexandria brought Internet traffic in the region to a standstill. Although traffic was re-routed, the slowdown in Internet speeds was a wake-up call to the governments, service providers and the people of the region. They saw the reality of what it is like to face an unconnected world. That day in early spring 2008 really showed how much redundancy was needed in the region, and highlighted the opportunity to serve a market that has a tremendous hunger for connectivity.

Since then Tata Communications has been on a journey towards delivering better connectivity for our partners in the Middle East, and in turn the people of the region. While the cable cuts may have spurred some urgency, we could instantly see that there were big opportunities in this region.

When we evaluate a new market we look at how well it is served with capacity, the regulatory environment, our customers and service provider relationships, as well as the potential for overall growth. The Middle East met each of these criteria and it was definitely a market we wanted to participate in. We could see that there was both a bandwidth-hungry population, as well as a base of enterprise customers we could serve. It was the combination for growth, matched with regulators across the Gulf that are pro-telco and delivering transparency into their function and commitment to ICT development that convinced us a move into this market was the right one.

It made building and launching the TGN-Gulf cable a natural fit and also tied into our vision for a global network ring that would also serve local markets. We could reach more markets and connect more people, while delivering the redundancy the region needed. In March this year, we officially connected Oman, UAE, Qatar, Bahrain and Saudi Arabia to Mumbai with the TGN-Gulf cable and then onward to the world using our TGN Global network. This cable system has really put the foundation in place to serve these markets with world-class connectivity.

As we can see, the Middle East has come a long way since the cable cuts in 2008, and we don’t see its growth slowing down. It has been important for us to stay flexible and prepare for this growth. We ensured that the TGN-Gulf system is able to add branches if we decide to connect further countries, and more opportunities to expand our reach in the region.

The excitement around the market in the Middle East is justified. We can see it from people in the street wanting bandwidth-hungry smart devices as well as from enterprise customers growing out and into the region. The Middle East is a market to watch closely. Its short-term growth is going to deliver long-term development, and we’re excited to be part of it.

I would welcome your thoughts on this topic. Please do get in touch…

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Future Growth: Undersea Cables in Asia and Africa https://www.tatacommunications.com/blog/2012/07/future-growth-undersea-cables-in-asia-and-africa/ https://www.tatacommunications.com/blog/2012/07/future-growth-undersea-cables-in-asia-and-africa/#comments Mon, 16 Jul 2012 00:00:37 +0000 http://tatacommunications-newworld.com/?p=186 When anyone talks about the undersea cable market they are inevitably talking about what the future holds. It is not about the cables that are in the water today and where they are connected but about where to build next or how much capacity is required in the future. It is the nature of the business. So where will we see builds happening and where is future capacity required? Over the next five years I think we will see a number of key areas around the world that will grab our interest and attention. Given its population size, my bet...

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When anyone talks about the undersea cable market they are inevitably talking about what the future holds. It is not about the cables that are in the water today and where they are connected but about where to build next or how much capacity is required in the future. It is the nature of the business. So where will we see builds happening and where is future capacity required?

Over the next five years I think we will see a number of key areas around the world that will grab our interest and attention. Given its population size, my bet is on Africa seeing a lot more development and innovation. There are already cable systems being built on both sides of the continent. This connectivity will allow deeper reach into the continent with new systems adding not just one cable landing for a market but two or three.

The desire to improve connectivity and communications infrastructure is a trend we’ve seen echoed in our recent our recent ‘Connected World’ Emerging markets research and whitepaper which found that 47% of companies in emerging markets identified Africa as a key focus and area for development, but also concern with regards to ready infrastructure. However, an expansion of connectivity into Africa will certainly increase competition and allow Internet penetration levels to grow.

This of course opens up a world of opportunity and that’s an exciting prospect as it means a really sizable population will get better connectivity and have greater access to global infrastructure.

Over the next five years there will also be renewed interest in handling capacity demand in Asia and India as Internet penetration gets deeper across those regions of the world. There will be continued cable activity there but also a focus on upgrading consortium cables that will begin to show their age as demand increases. Some replacement work is going to have to happen.

Systems that are not prepared for a 40G or 100G upgrade will need to be replaced. These are systems that were built 10 plus years ago. The characteristics of these systems won’t be able to upgrade to 40G or 100G capacity and that is a more challenging problem to solve. With demand in Asia rising, I see upgrades and new builds being absolutely critical to future progress.

When we talk about the future of the undersea cable market this refocusing on Asia and Africa is going to both stimulate and serve demand. It means in five years greater density of undersea cable connectivity and better connected global markets. But much more than that it means more access and better opportunity for all, and that is exactly where we want to be heading!

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Technology and a new world of Formula 1TM: James Allen, Formula 1TM Commentator https://www.tatacommunications.com/blog/2012/05/technology-new-world-formula1/ Wed, 30 May 2012 10:30:39 +0000 http://tatacommunications-newworld.com/?p=23 Formula 1TM is a fascinating sport and a remarkable business. And it is now at a turning point. Where else do you get that combination of style, technology, innovation and passion in a sports platform with global reach? As a business it’s more than doubled in size in the last 10 years and now it stands on the threshold of even greater expansion. The format for the sport is well established, with 20 events every year taking place all over the world. Asian venues now host six races, while North and South America are well represented as is the Middle...

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Formula 1TM is a fascinating sport and a remarkable business. And it is now at a turning point.

Where else do you get that combination of style, technology, innovation and passion in a sports platform with global reach? As a business it’s more than doubled in size in the last 10 years and now it stands on the threshold of even greater expansion.

The format for the sport is well established, with 20 events every year taking place all over the world. Asian venues now host six races, while North and South America are well represented as is the Middle East.

There is still room for growth in terms of new venues; a race is being prepared in Russia a return to South Africa is also on the cards, for example.

But what excites me most about Formula 1TM’s next steps is the potential for distributing content and building a more direct relationship with its enormous worldwide fanbase. As someone who is now fully engaged with a large world wide online audience myself, having built a 20 year career on TV, radio and newspapers, I can fully appreciate how exciting this moment is for the sport.

Formula 1TM has an established audience in Europe, as well as in Formula 1TM heartlands like Japan and Brazil. Its potential in the emerging markets like China, India and Mexico is large and so far untapped, but the key will be hitting them with the right kind of content – taking a global sport and giving it local appeal. Being in control of your content distribution and having limitless potential for sending it out from the Formula 1TM venues is the key to it.

The sport’s massive reach was built on free-to-air TV networks, with images beamed live via satellite.

The TV model is changing now, with hybrid packages involving pay TV operations increasingly combining with free-to-air offerings.

But behind that we are also seeing a shift, for example, the deal for fixed line connectivity from every race venue,
that Formula 1TM Management has done with Tata Communications, opens up the possibilities for Formula 1TM to innovate and build a whole new relationship with its audience.

The sport is poised to start distributing content far and wide on the internet, and at the same time build bi-directional relationships with fans and consumers. Multiple channels can be supported: driver focussed channels, technical channels, data rich channels and of course interactivity between the sport and its audience can all be envisaged. The multi-layered nature of this complex sport makes for almost limitless possibilities.

Live internet rights have largely been sold to TV broadcasters as part of their rights package, to this point. But licensing deals for live Formula 1TM online rights to people other than broadcast rights holders could soon start to appear. Also, there is huge untapped potential for pushing the content out to mobiles as users spend more and more of their online time using smartphones and tablets.

There are plenty of challenges in all of this and the content must always be kept exciting and engaging to capture new and younger audiences.

But, speaking as someone who likes change and the possibilities it brings,
Formula 1TM is an exciting place to be at the moment.

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Guest Blogger: Anthony Bartolo https://www.tatacommunications.com/blog/2012/05/truly-global-business-3/ Wed, 30 May 2012 11:08:14 +0000 http://tatacommunications-newworld.com/?p=7 Anthony Bartolo
Senior VP of Unified Communications and Collaboration
Tata Communications

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Anthony Bartolo is Senior Vice President of Unified Communications & Collaboration at Tata Communications. He recently published an insight paper entitled Setting the Standard for Global Collaboration.
Read his blog here.

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